Explore every episode of the podcast Massage. Business. Success.
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Whose Business are You Building Anyways? | 07 Oct 2026 | 00:27:44 | |
Most of us built our first massage business when we knew the least about running one. We looked around, figured out what everyone else was charging, working, offering and doing—and we started there. That isn't necessarily a bad thing. The problem comes years later when we're still making decisions from that original version of the business, even though we aren't the same therapist or business owner anymore. In this episode, I’m talking about what happens when the decisions that helped you get started eventually become the decisions holding you back, why fear can keep you protecting a business you've already outgrown, and the lesson I learned after working myself completely out of massage the first time. Your business has been giving you information for years. The question is whether you're using it. And maybe the most important question of all: If you were building your business today, knowing everything you know now, would you build it the same way? Timestamps00:00 — Welcome to Massage Business Success 00:20 — Starting a business with absolutely no idea what I was doing 02:24 — The decisions we make when we know the least about business 04:46 — Becoming “under-undervalued” at $25 an hour 07:05 — Why fear can keep us protecting a business we have already outgrown 09:25 — Learning to read what your business is actually telling you 14:03 — The first time I quit massage 16:24 — What changing my prices taught me about my own value 18:50 — Recognizing the parts of your business you have outgrown 21:15 — Whose business are you building, anyways? 23:38 — Deciding what you actually want your business to become If this episode made you look differently at your own business, subscribe to Massage. Business. Success. and share it with another massage therapist who may be ready to reevaluate what they have built. DO YOU WANT AMY TO COACH YOU? Fill out this coaching application: https://forms.gle/8fX1mLawrRTwZ7Xs6 MORE FROM AMY BRADLEY RADFORD: COACHING: https://www.amybradleyradford.com/coaching WEBSITE: https://www.amybradleyradford.com/ YOUTUBE: https://www.youtube.com/@amybradleyradford8414 STORE: https://2274d0.myshopify.com/ INSTAGRAM: https://www.instagram.com/amybradleyradford/ LINKEDIN: https://www.linkedin.com/in/amybradleyradford/ FACEBOOK: https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ ALIGN ESSENTIAL OILS: https://www.amybradleyradford.com/align-oils | |||
| Manifesting Appointments with a Sharpie | 29 Sep 2026 | 00:28:33 | |
What if manifesting a full massage schedule had less to do with hoping more clients showed up and more to do with knowing exactly what you were trying to fill? When I first started my massage practice, I used a paper planner and a Sharpie to mark every appointment I wanted filled. I did not realize it at the time, but that simple habit changed the way I looked at my business. Instead of staring at a blank calendar and wondering where all the clients were going to come from, I had individual appointments I could actually work toward. In this Amy’s Corner episode, I’m talking about what that little Sharpie habit eventually taught me about managing a schedule, keeping a cancellation list and an invitation list, staying proactive even after your practice gets busy, and the difference between putting marketing out into the world and actually working your business. If your schedule feels lighter than you want it to be, this may change the way you look at those empty spaces. Free Referral Resource: 3 Things Your Referral System Needs If you want to go deeper, my 1 CE Referrals class teaches the full referral system I use to help massage therapists create referrals intentionally instead of simply hoping they happen. Class: Referral Card System Have a question you would like me to answer on an upcoming Q&A episode?
TIMESTAMPS 00:00 I Manifested Appointments With a Sharpie DO YOU WANT TO WORK WITH AMY? Fill out this coaching application: https://forms.gle/8fX1mLawrRTwZ7Xs6
MORE FROM AMY BRADLEY RADFORD: COACHING: https://www.amybradleyradford.com/coaching WEBSITE: https://www.amybradleyradford.com/ YOUTUBE: https://www.youtube.com/@amybradleyradford8414 STORE: https://2274d0.myshopify.com/ INSTAGRAM: https://www.instagram.com/amybradleyradford/ LINKEDIN: https://www.linkedin.com/in/amybradleyradford/ FACEBOOK: https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ ALIGN ESSENTIAL OILS: https://www.amybradleyradford.com/align-oils | |||
| What Actually Works in Massage Therapy Marketing? with Paige Rowberry | 22 Sep 2026 | 00:38:07 | |
Are you marketing your massage business — or are you simply doing more marketing activities? There is a difference. For Episode 41, I'm bringing back my friend Paige Rowberry. Paige works professionally in marketing, she's also a massage therapist, and she was one of the people who pushed me to finally start this podcast almost two years ago. What makes her perspective so interesting is that although Paige understands ads, social media, Reels, email lists, funnels, metrics, and modern marketing, she didn't use most of those things to build her massage clientele. She built her practice through word of mouth. In this conversation, we talk about what your brand actually is when you're a massage therapist, why your client experience becomes part of your marketing, the difference between creating awareness and actually creating appointments, and why getting out from behind your phone and meeting real people still matters in a hands-on profession. We also talk about follow-up — because sometimes someone has already told you they want what you offer. The next step isn't another Instagram post. The next step may simply be inviting them to schedule. If you're staring at openings in your calendar and wondering which marketing strategy you're supposed to try next, start here. TIMESTAMPS00:00 Welcome back, Paige Roberry Paige Rowberry Manifestation Coach: @paige.rowberry
READY TO GROW YOUR MASSAGE BUSINESS? FREE RESOURCE PDF: Earn More Without Working More COURSE & WORKBOOK: Maximize Your Massage Business WANT TO WORK WITH AMY? https://www.amybradleyradford.com/coaching
MORE FROM AMY BRADLEY RADFORD WEBSITE: https://www.amybradleyradford.com/ YOUTUBE: https://www.youtube.com/@amybradleyradford8414 STORE: https://2274d0.myshopify.com/ INSTAGRAM: https://www.instagram.com/amybradleyradford/ LINKEDIN: https://www.linkedin.com/in/amybradleyradford/ FACEBOOK: https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ ALIGN ESSENTIAL OILS: https://www.amybradleyradford.com/align-oils
| |||
| Have You Reached Your Limit—or Just the Limit of What You Know? | 15 Sep 2026 | 00:19:07 | |
Maybe I should just get a job. It's a thought that runs through the minds of a lot of self-employed massage therapists—but what are you actually looking for when you think about leaving? More security? A predictable paycheck? Retirement? Time off? A way to earn more without asking your body to do more? In Episode #40, Amy looks at what happens when a massage therapist becomes successful enough to fill the schedule but doesn't know what comes next. Through real coaching examples and her own experience, Amy explores how to read the behavior of your business instead of simply copying somebody else's tactic, why raising prices doesn't work just because you want more money, and how to intentionally increase the value of what you offer. She also shares why she once left self-employment for the security of a paycheck—only to discover that she could replace that income through massage in a fraction of the time. This episode is also about something massage therapists don't always give themselves permission to recognize: the value that has accumulated in your hands through years of practice, experience, mistakes, learning, and caring for people. You have agency over your own value. And you may not have reached the limit of massage at all. You may have simply reached the limit of what you currently know how to build. TIMESTAMPS: 00:00 — Maybe I should just get a job?
RESOURCES FROM THIS EPISODE FREE RESOURCE: Earn More Without Working More COURSE & WORKBOOK: Maximize Your Massage Business WANT TO WORK DIRECTLY WITH AMY? Learn more about coaching MORE FROM AMY BRADLEY RADFORD WEBSITE: amybradleyradford.com YOUTUBE: Amy Bradley Radford on YouTube INSTAGRAM: @amybradleyradford | |||
| PPS Episode 3: Mapping — How Do You Know Your Massage Worked? | 08 Sep 2026 | 00:54:28 | |
If you work with clients who come to you because they're in pain, how do you really know whether the massage you just gave worked? A client can get off your table and tell you they feel better. Your hands may tell you the tissue changed. Their range of motion may improve. But what actually happened to the pain they came in with—and did that change last? In this PPS episode, Amy shares the process that eventually led her to start mapping pain before and after massage. What began as a simple way to measure change became one of the tools that helped her see repeating pain relationships, develop her four-point pain marker, explore scar tissue and bilateral assessment, and eventually build Pain Patterns & Solutions. You'll also hear why Amy says pain is information, not an invitation, how she began using pain as a clue rather than automatically treating where someone hurt, and why mapping can be useful no matter what type of pain-management bodywork you practice. You do not need to know PPS to start using this. Amy is making the pain map she uses available as a free download, along with simple directions and examples so you can begin experimenting with mapping in your own treatment room. Download the free Pain Mapping Tool: TIMESTAMPS 00:00 Who this episode is for 04:40 Why Amy wanted a way to measure massage outcomes 09:23 When better posture didn’t mean less pain 11:45 Trigger points and learning to get specific about pain 16:30 How body charts became pain maps 23:41 Red pain, blue treatment, and seeing what changed 28:21 Why “I feel better” wasn’t enough 30:41 The four-point PPS pain marker 35:30 Bilateral assessment and looking beyond muscles 40:13 How mapping grew into Pain Patterns & Solutions 44:44 How to start mapping your own clients 51:55 Free mapping download and what’s next with PPS
FREE RESOURCE PDF: Earn More Without Working More COURSE & WORKBOOK: Maximize Your Massage Business DO YOU WANT TO WORK WITH AMY? Fill out this coaching application: https://forms.gle/8fX1mLawrRTwZ7Xs6
MORE FROM AMY BRADLEY RADFORD: COACHING: https://www.amybradleyradford.com/coaching WEBSITE: https://www.amybradleyradford.com/ YOUTUBE: https://www.youtube.com/@amybradleyradford8414 STORE: https://2274d0.myshopify.com/ INSTAGRAM: https://www.instagram.com/amybradleyradford/ LINKEDIN: https://www.linkedin.com/in/amybradleyradford/ FACEBOOK: https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ ALIGN ESSENTIAL OILS: https://www.amybradleyradford.com/align-oils | |||
| What Kind of Massage Therapist Do You Want to Become? | 01 Sep 2026 | 00:41:22 | |
Professional growth in massage therapy doesn't always mean climbing higher, collecting another certification, adding more clients, or working more hours. Sometimes growth means going deeper—becoming more intentional about your skills, your professionalism, the experience you create for your clients, and the value of every hour you choose to work. In this episode, Amy explores what happens after your schedule is full and your business is doing “fine,” but you know there could be more. She talks about the fear that can keep therapists from making changes, the many different directions a massage career can grow, and why raising your professional standards can ultimately change both the client experience and your income. You'll also hear a practical example of what “work smarter, not harder” can actually mean for a massage therapist—including how increasing the value of the hours you're already working could create significantly more annual income without adding more massages to your schedule. If you know you want something to change but aren't quite sure what needs to change, this episode will help you start looking at your business differently. Free Resource: Download Earn More Without Working More here or from the link in the show notes and start exploring how your existing working hours can better support you. Maximize Your Massage Business: Amy also shares how the class grew out of the process she repeatedly used with coaching clients—and how the accompanying workbook lets you work through those same questions using your own numbers, schedule, prices, and income goals. TIMESTAMPS 00:00 — What Kind of Therapist Do You Want to Become?
FREE RESOURCE PDF: Earn More Without Working More COURSE & WORKBOOK: Maximize Your Massage Business DO YOU WANT TO WORK WITH AMY? Fill out this coaching application: https://forms.gle/8fX1mLawrRTwZ7Xs6
MORE FROM AMY BRADLEY RADFORD: COACHING: https://www.amybradleyradford.com/coaching WEBSITE: https://www.amybradleyradford.com/ YOUTUBE: https://www.youtube.com/@amybradleyradford8414 STORE: https://2274d0.myshopify.com/ INSTAGRAM: https://www.instagram.com/amybradleyradford/ LINKEDIN: https://www.linkedin.com/in/amybradleyradford/ FACEBOOK: https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ ALIGN ESSENTIAL OILS: https://www.amybradleyradford.com/align-oils
| |||
| Sometimes the Best Move Is to Pivot | 25 Aug 2026 | 00:28:48 | |
What if the problem isn't that you need to work harder—but that the business you've built no longer works for you? In the very first Amy's Corner, Amy shares a small change she recently made in her own business: moving the Massage. Business. Success. podcast from Monday to Tuesday. What sounds like a simple scheduling decision revealed a much bigger lesson about business ownership. Sometimes we create a plan based on how we think things will work, only to discover something different once we're actually living inside it. The same thing happens in massage businesses. We build schedules, set hours, take clients, establish prices and create routines—often before we really understand what will work for our bodies, our income needs and our lives. In this episode, Amy talks about recognizing the difference between something that's simply difficult and a pattern that's repeatedly telling you something needs to change. You'll explore how to recognize when your schedule may be working against you, why being busier isn't always the answer to earning more, how to separate your actual goal from the method you've been using to reach it, and why your massage business should support your life—not require you to continually recover from it. Sometimes you don't need more discipline, more clients or more hours. Sometimes you need to understand your business well enough to make a different decision. Ready to take a closer look at your own business? Learn more at AmyBradleyRadford.com TIMESTAMPS00:00 — Welcome to Massage. Business. Success. https://www.amybradleyradford.com/revenue Discover Your Value Free PDF
MORE FROM AMY BRADLEY RADFORD: Coaching: https://www.amybradleyradford.com/coaching Website: https://www.amybradleyradford.com/ Amy Bradley Radford YouTube Channel: https://www.youtube.com/@amybradleyradford8414 Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ LinkedIn: https://www.linkedin.com/in/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ Align Essential Oils: https://www.amybradleyradford.com/align-oils
| |||
| PPS Episode 2: The Forces Behind Pain | 20 Aug 2026 | 01:06:24 | |
PPS Episode 2: The Forces Behind Pain
Why can a muscle feel incredibly tight when it is actually being held in a lengthened position? Why can working somewhere far away from the painful area sometimes change the pain almost immediately? And why does tissue we work over and over sometimes seem to come right back? Those were some of the questions that led me toward Pain Patterns & Solutions Bodywork. In this second PPS episode, I'm taking you deeper into the principles that changed the way I began thinking about pain, inflammation, scar tissue, and eventually force within the body. We start with something almost every massage therapist has encountered: that stubborn, painful spot in the rhomboids. I'll walk you through why “tight” doesn't necessarily mean “short,” and I'll tell you about the client who unexpectedly showed me a relationship between her painful rhomboid and scar tissue along her IT band. That discovery created more questions than answers. Why did working the IT band change the rhomboid? Why did the scar tissue eventually return? Why did the IT band stop responding after several treatments? And what was the body trying to maintain that I hadn't understood yet? Those questions eventually led me toward the idea of paired scar-tissue relationships, the order in which those relationships develop, and some surprisingly simple physics principles that helped me begin understanding what I had already been observing in my clients. We'll also begin exploring one of the larger ideas behind PPS: pain doesn't necessarily tell me where to work. Pain gives me a clue about where to start looking. This episode lays another piece of the PPS foundation and introduces concepts we'll continue developing next month when we explore direction, reversals, transfers, and what happens when the body's efficient suspension against gravity begins shifting toward compression. If PPS is new to you, I recommend beginning with PPS Episode 1: Learning to See the Body Differently, because these episodes are intentionally building on one another. Interested in learning PPS? Want to see the rhomboid/IT-band relationship? 00:00 — Welcome + What PPS Is WANT TO LEARN MORE ABOUT PPS? If this episode has you curious about Pain Patterns & Solutions Bodywork, I’d love to know what you’re interested in learning. Fill out the short PPS Interest Form and tell me what you’d like to learn more about. It also makes sure I can get the right information to you as I release new PPS education, resources, classes, and future training opportunities. → Fill Out the PPS Interest Form SEE THE RHOMBOID + IT BAND CONNECTION Want to see the connection I talked about in this episode? I have a YouTube demonstration that gives you a simple visual introduction to the relationship between the IT band and rhomboid. It doesn't take you through the entire PPS pattern we discussed in this episode, but it's a great place to begin seeing the connection. → Watch the Rhomboid + IT Band Video: https://www.youtube.com/watch?v=o1TSzNhMeEs&t=597s LOOKING FOR BUSINESS COACHING? Sometimes you don't need another class—you need someone to sit down with you, look at your business, and help you figure out what needs to happen next. If you'd like to explore working with me one-on-one, fill out my coaching application and tell me a little about where you are and where you'd like your business to go. → Apply for Business Coaching with Amy FREE RESOURCE FOR MASSAGE THERAPISTS Discover Your Value — A free PDF to help you think differently about the value you bring to your clients and your career. → Download Discover Your Value MORE FROM AMY BRADLEY RADFORD Website: amybradleyradford.com
| |||
| You Are the CEO of Your Massage Business | 04 Aug 2026 | 00:42:24 | |
Most massage therapists don't struggle because they aren't talented. They struggle because no one ever taught them how to think like the owner of a business. In this episode, Amy explores one of the biggest mindset shifts every massage therapist must make: the difference between working in your business and leading your business. You'll learn why so many therapists unknowingly become employees inside businesses they own, how to recognize the habits that keep you stuck, and what it really means to wear the CEO hat. Inside this episode you'll discover: • Why ownership feels heavy—and why that's normal • The four employee habits that quietly limit business growth • Why working harder isn't the same as building a better business • How one weekly CEO Hour can completely change your direction • Why systems reduce stress and create momentum • The difference between your professional identity and your personal identity If you've ever felt overwhelmed, disorganized, or wondered why your business isn't moving forward despite working incredibly hard, this episode is for you. Because you're already the CEO. The only question is whether you've been wearing the hat. Timestamps 00:00 Welcome 00:40 The CEO Mindset 04:30 The Weight of Ownership 07:00 Wearing Different Hats 10:00 Why We Think Like Employees 11:30 Employee Habit #1 — My Work Ends When My Clients Leave 14:00 The CEO Hour 16:00 Employee Habit #2 — I'll Just Work More 19:00 The Power of the Hour 21:00 Employee Habit #3 — I'll Get To It Tomorrow 24:00 Three Goals Create Momentum 26:00 Employee Habit #4 — My Business Will Eventually Get Organized 29:00 PPS Principle: Fighting vs. Healing 32:00 Personal vs Professional Identity 36:00 Taking the CEO Hat Off 38:00 One Question to Ask Yourself This Week
Do you want to work with Amy as your coach? Fill out this coaching Application: https://forms.gle/8fX1mLawrRTwZ7Xs6 Discover Your Value Free PDF
MORE FROM AMY BRADLEY RADFORD: Coaching: https://www.amybradleyradford.com/coaching Website: https://www.amybradleyradford.com/ Amy Bradley Radford YouTube Channel: https://www.youtube.com/@amybradleyradford8414 Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ LinkedIn: https://www.linkedin.com/in/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ Align Essential Oils: https://www.amybradleyradford.com/align-oils
| |||
| The Map I Wish I'd Had: The Story Behind The Massage Business Method | 28 Jul 2026 | 00:42:42 | |
How does a massage therapist become a business coach... without ever planning to? In this personal episode, Amy shares the story behind her journey—from teaching continuing education classes, to coaching massage therapists around the world, to discovering something much bigger than she ever expected. What started as individual conversations about referrals, pricing, schedules, repeat clientele, and business systems slowly revealed a pattern. Over time, Amy realized successful massage businesses don't grow randomly—they grow by solving the right problems at the right time. This episode is the origin story of The Massage Business Method—the framework that has quietly been developing over thirty years of practice, teaching, coaching, and now podcasting. If you've ever wondered:
This episode is for you. You'll also hear why Amy completely rebuilt her Maximize Your Massage Business class from the ground up—and why she now calls it "the map I wish someone had handed me when I graduated massage school." In this episode you'll learn:
Learn more: https://www.amybradleyradford.com/ TIMESTAMPS 00:00 Welcome
OFFERS MENTIONED: Maximize Your Massage Business Course and Workbook: https://www.amybradleyradford.com/revenue
MORE FROM AMY BRADLEY RADFORD: Do you want to work with Amy? Fill out this coaching Application: https://forms.gle/8fX1mLawrRTwZ7Xs6 Coaching information: https://www.amybradleyradford.com/coaching Website: https://www.amybradleyradford.com/ Amy Bradley Radford YouTube Channel: https://www.youtube.com/@amybradleyradford8414 Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ Align Essential Oils: https://www.amybradleyradford.com/align-oils
| |||
| Why Success Requires a Different Way of Thinking With Shelle Hagan | 21 Jul 2026 | 01:16:20 | |
Graduating from massage school is exciting—but for many therapists, it's also where the biggest surprises begin. In this conversation, Amy Bradley Radford sits down with educator, school owner, business owner, and industry leader Shelle Hagen to explore what really happens after graduation and why technical skill alone isn't enough to build a thriving massage career. Together they discuss the gap between expectations and reality, why so many therapists struggle to build momentum, how confidence affects business success, and why changing your thinking is often the first step toward changing your results. Whether you're a brand-new graduate or a seasoned therapist looking to grow, this episode will challenge the way you think about success, business ownership, mentorship, customer service, and lifelong learning. In this episode you'll discover:
If you've ever wondered why your career isn't growing the way you hoped, this conversation may help you see your next step in a completely different way. TIMESTAMPS 00:00 Introduction 01:00 Meet Shelle Hagen 05:35 The Gap Between Graduation and Reality 12:25 Expectations vs. Reality 17:00 What Work Ethic Really Means 22:00 Working Your Schedule 25:00 Why Waiting Doesn't Build a Business 31:20 Customer Service Still Matters 36:45 Coaching & Mentorship 44:00 Confidence Builds Successful Therapists 52:40 What Successful Therapists Have in Common 58:00 Changing the Way You Think 1:04:20 CoreStones 1:07:30 Massage Marketplace 1:13:15 Final Thoughts
OFFERS MENTIONED: www.massagemp.com (Product code for Corestone discount on this site) MORE FROM AMY BRADLEY RADFORD: Do you want to work with Amy? Fill out this coaching Application: https://forms.gle/8fX1mLawrRTwZ7Xs6 Coaching: https://www.amybradleyradford.com/coaching Website: https://www.amybradleyradford.com/ Amy Bradley Radford YouTube Channel: https://www.youtube.com/@amybradleyradford8414 Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ Align Essential Oils: https://www.amybradleyradford.com/align-oils | |||
| PPS Episode 1: Learning to See the Body Differently | 13 Jul 2026 | 00:50:08 | |
For years, people have asked me one question: "Amy, what exactly is Pain Patterns & Solutions?" I finally realized I couldn't answer that by teaching techniques. Before I could explain what PPS is, I needed to explain why it exists. In this first episode of a new monthly PPS series, I'm taking you back to the beginning of my journey—back to the questions that changed the way I see the body, the clients who challenged everything I thought I knew, and the observations that eventually became Pain Patterns & Solutions. This isn't a lesson in scar tissue or mapping. It's an invitation to begin seeing the body differently. If you've ever wondered why pain keeps returning, why some clients respond beautifully while others don't, or why your hands sometimes tell you something your education can't quite explain, this conversation is for you. My hope isn't that you leave understanding PPS. My hope is that you leave asking better questions. In this episode you'll learn:
TIMESTAMPS 00:00 Welcome 00:37 Why I'm finally telling the story of PPS 07:32 What is Pain Patterns & Solutions? 08:10 The Magic Eye story: learning to see differently 09:17 Drawing the air around the chair: negative space and observation 12:17 Why PPS works over different tissue than traditional massage 14:36 Curiosity, learning to see, and the "I see it" moment 17:30 The rhomboid and IT band client that changed everything 24:00 The journey from observations to mapping 30:55 The body is communicating—learning a different conversation 33:14 The continuing education class that changed my career 38:10 The question that changed everything: Why does pain come back? 40:28 Physics, balance, and the client who taught me about force 45:13 What's coming next on YouTube 47:36 PPS, business, and universal principles 49:31 Closing thoughts
Amy Bradley Radford YouTube Channel https://www.youtube.com/@amybradleyradford8414 Do you want to work with Amy? Fill out this coaching Application: https://forms.gle/8fX1mLawrRTwZ7Xs6
MORE FROM AMY BRADLEY RADFORD: Coaching: https://www.amybradleyradford.com/coaching Website: https://www.amybradleyradford.com/ Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ Align Essential Oils: https://www.amybradleyradford.com/align-oils
| |||
| Every Stage of Your Career Asks You to Think Differently | 07 Jul 2026 | 00:51:17 | |
When we graduate from massage school, we expect our career to grow as our skills improve. But what many of us discover is that every stage of our career asks something different of us. In this deeply personal episode, I share the lessons I wish someone had taught me during those first few years when I was trying to make sense of massage therapy, business, confidence, professionalism, and what it truly means to build a successful career. You'll hear the stories behind some of the biggest turning points in my own journey—from questioning my value as a new therapist to rebuilding after COVID, discovering the power of curiosity, and realizing that success isn't about arriving at a destination. It's about continuing to grow into the professional you're meant to become. Whether you work in a spa, a medical practice, a private office, or you're just beginning your career, I hope this conversation encourages you to stop seeing confusion as failure and begin seeing it as an invitation to think differently. In this episode you'll learn: • Why every stage of your career requires a different way of thinking • The difference between learning techniques and becoming a professional • How curiosity can become one of your greatest career assets • Why burnout and outgrowing your current career aren't always the same thing • How to build a career that reflects who you're becoming—not just what you've already accomplished If you've ever wondered whether you're on the right path, this episode is for you. TIMESTAMPS 00:00 – Introduction 00:38 – Why Graduation Is Only the Beginning 08:00 – Learning the Craft: Confidence Comes One Client at a Time 12:25 – From Giving Massages to Creating Experiences 17:15 – Professionalism Is an Experience, Not a Credential 18:00 – Curiosity Changed My Career 22:00 – Burnout… or Have You Outgrown Your Career? 26:35 – The Story of Losing My Business During COVID 31:10 – Purpose Doesn't Disappear—The Delivery System Changes 33:20 – How COVID Completely Changed PPS 40:15 – Success Isn't a Destination 42:45 – Building a Career That Lasts 45:10 – Better Questions Lead to Better Thinking 47:20 – Why I Continue Teaching Massage Therapists 49:30 – Next Week: The Beginning of PPS
OFFERS: The Ultimate Coaching Package on sale (Reg. $1700) Now $997 until August 15th 2026
MORE FROM AMY BRADLEY RADFORD: Coaching: https://www.amybradleyradford.com/coaching Website: https://www.amybradleyradford.com/ Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ | |||
| The Career Lesson Massage School Didn't Teach Me | 29 Jun 2026 | 00:37:19 | |
When I graduated from massage school, I believed becoming a better therapist meant learning more techniques. For years I chased continuing education, certifications, and better answers—hoping the next class would finally give me the confidence I was looking for. But somewhere along the way, I realized the biggest lesson of my career wasn't another technique. It was learning how to think differently. In this deeply personal episode, I share the experiences that shaped my career, from recovering after a serious car accident to treating clients inside a physical therapy clinic, owning massage schools, developing Pain Patterns & Solutions, coaching massage therapists, and discovering what it really means to care professionally without carrying the weight of every client home with you. This episode also marks the beginning of a new chapter for the Massage Business Success Podcast as we move to a weekly format. Over the next year, I'll be sharing the lessons I've learned over more than thirty years in this profession to help bridge the gap between graduating from massage school and becoming the therapist you dreamed of becoming. In this episode, you'll learn:
Reflection Question: What am I trying to solve with another class that might actually require a different way of thinking? TIMESTAMPS 00:00 - Welcome to the Massage Business Success Podcast 01:34 - Massage is more than techniques 03:28 - The gap between school and real-world confidence 06:17 - Amy’s early career in physical therapy 09:03 - Caring deeply without overburdening yourself 11:50 - Professional boundaries vs. professional caring 1 5:07 - The real challenge after school: confidence 20:15 - Moving from techniques to principles 26:04 - Personal authenticity and professionalism 29:25 - Massage as kindness, respect, and genuine care 33:22 - Connecting purpose with professional practice 36:12 - Weekly podcast announcement 36:42 - Closing thoughts Offers Mentioned: https://www.amybradleyradford.com/class-bundle-page Coaching Request Form: https://forms.gle/9gy32gHhBE5zRHTb9 Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/
| |||
| The Secret Behind a Full Massage Schedule | 23 Jun 2026 | 00:54:07 | |
Most massage therapists think a full schedule comes from better marketing, more social media, learning another technique, or somehow working harder than everyone else. But after more than 30 years as a massage therapist, educator, business coach, and practice owner, I've discovered something very different. The therapists who stay busy year after year aren't necessarily the most talented, the most experienced, or the most visible online. They simply understand a business principle that most massage therapists were never taught. In this episode, I pull back the curtain on the three business systems that quietly drive every successful massage practice and explain why so many therapists feel stuck, overwhelmed, or uncertain about what to do next. We'll explore:
Whether you're trying to attract more clients, improve retention, raise your prices, or simply create a business that feels more stable and sustainable, this episode will help you see your practice through a completely different lens. Because the secret to a full schedule isn't working harder. It's understanding the systems that make growth happen. TIMESTAMPS
Offers Mentioned: https://www.amybradleyradford.com/class-bundle-page Coaching Request Form: https://forms.gle/9gy32gHhBE5zRHTb9 Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ | |||
| Stop Guessing, Start Assessing: A Conversation with Tom Swales | 03 Jun 2026 | 00:53:54 | |
As therapists, many of us spend years collecting techniques, certifications, and treatment approaches, hoping the next tool will finally provide the answers we're looking for. In this episode, I sit down with physiotherapist, strength coach, and founder of the Advanced Movement Therapist (AMT) Certification, Tom Swales, for a fascinating conversation about assessment, critical thinking, recovery, and what it really takes to create meaningful change for our clients. Tom shares his incredible journey of surviving a life-threatening battle with sepsis, how that experience transformed his perspective on health and resilience, and why he believes clinicians need to stop chasing pain and start understanding the bigger picture. What I loved about this conversation is that we explore many of the same questions therapists ask every day: How do we know our treatment is working? Why do some clients improve quickly while others stay stuck? How do we move beyond symptom chasing and create lasting results? Whether you're a massage therapist, manual therapist, or healthcare professional, this episode will challenge you to think differently about pain, assessment, and the role we play in helping people heal. In This Episode We Discuss:
Tom is also offering a free training on his website: 8 Neurohacks for Rapid Client Results – How to Reduce Pain and Get Clients Moving Faster Learn more at: Im still waiting to be your business coach! Reach out to me here: ABR Coaching Request Form: https://forms.gle/9gy32gHhBE5zRHTb9 Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/
| |||
| The Financial Side of Massage Therapy No One Teaches You with Guest Danielle Hayden | 12 May 2026 | 00:42:40 | |
Most massage therapists are tracking their schedule, their clients, and how exhausted they feel at the end of the week… but not their numbers. And if you’re trying to build a business that actually supports you long term, eventually you have to stop guessing financially. In this episode, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about the emotional side of money, why so many therapists avoid their numbers, and how understanding your finances can completely change the way you run your business. This conversation goes far beyond bookkeeping. We talk about burnout, money mindset, paying yourself consistently, separating personal and business expenses, building a support team, and why your numbers are actually one of the most powerful tools you have as a business owner. Danielle shares practical guidance on:
One of my favorite parts of this conversation is how grounded and human it is. There’s no shame here, no pressure to “have it all figured out.” Just honest conversation about learning how to build a business that truly supports your life. If you’ve ever felt overwhelmed by the financial side of your business, this episode will help you look at your numbers in a completely different way. TIMESTAMPS 00:00 Introduction to Financial Awareness for Therapists Offers Mentioned: Feel free to book a call at kickstartaccountinginc.com/book (and mention my name!) or visit their website to learn more about how they can support your business financials. Coaching Request Form: https://forms.gle/9gy32gHhBE5zRHTb9 Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ | |||
| Stop Guessing Your Taxes | 28 Apr 2026 | 00:48:46 | |
Most massage therapists don’t have a tax problem… they have a system problem. In this episode, Amy Bradley Radford breaks down why tax season feels so overwhelming—and why it has very little to do with taxes themselves. If you’ve ever found yourself scrambling in March, missing deductions, unsure where your money went, or feeling like your business isn’t actually supporting you the way it should, this conversation will shift how you see everything. This isn’t about complicated accounting or learning tax forms. It’s about understanding how your daily habits, your spending patterns, and your money flow inside your business are either working for you… or quietly working against you. Amy walks through the foundational systems that make your business easier to track, how and when money actually becomes taxable, and why waiting until April takes away your ability to make real financial decisions. She also dives into overlooked areas like cash tracking and mileage, and how small shifts in behavior can significantly change your financial clarity and outcomes. This episode is about learning how to see your business clearly—so you can make decisions earlier, reduce stress, and start building a business that actually supports your life long-term. TIME STAMPS: 00:00 Introduction to Sustainable Business Practices Coaching Request Form: Click Here! Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/
| |||
| Managing Your Schedule Like the Professional You Are | 21 Mar 2026 | 00:58:38 | |
If you are a massage therapist struggling with schedule management, client communication, or keeping your calendar full, this episode will help you understand what’s really happening behind the scenes. In this episode of the Massage Business Success Podcast, Amy breaks down one of the most overlooked skills in running a successful massage practice: managing your schedule as a professional service provider. After a frustrating personal experience trying to find a hairstylist who wouldn’t return calls or texts, Amy connects this common issue directly to what many clients experience when trying to book with massage therapists. This episode dives into why massage therapists often struggle with returning calls, responding to text messages, and managing appointment requests—especially as their schedule becomes full and burnout begins to set in. You’ll learn how poor communication can quietly lead to lost clients, reduced client retention, and inconsistent income—and what to do instead. Amy also explains how online booking systems work well when you are building your massage business, but can potentially begin to lose effectiveness as your client base grows and your schedule becomes more relationship-driven. This episode will help you:
If you want to grow a stable massage therapy business, improve client retention, and maintain consistent cash flow, learning how to manage your schedule effectively is essential. Chapters 00:00 Introduction and the story of finding my new hair stylist 01:07 The Importance of Client Communication 08:41 Understanding the Dual Roles of Service Providers 16:07 The Hidden Work of Schedule Management 21:56 Creating Effective Communication Systems 28:06 Professional vs. Personal Communication Habits 30:26 Navigating Professional Communication 39:59 The Role of Online Booking Systems 45:45 Working Your Schedule Effectively 56:29 The Importance of Self-Management in Scheduling
MORE FROM AMY BRADLEY RADFORD: NEW! Massage Practice Health Snapshot - A 5-minute survey to help YOU figure out where you are at in your business! https://forms.gle/CUP4Rzx46rgEU9kZA Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/
| |||
| Designing a Massage Menu That Actually Builds Your Business | 13 Feb 2026 | 00:54:36 | |
Most massage therapists have a menu. Very few are actually using it to build their business. In this episode, I’m breaking down one of the most overlooked business tools in the massage industry: your menu. Not as a laminated sheet of services. Not as a list of everything you’ve ever learned. But as a system that quietly trains your clients how to spend money with you. If you’ve been stuck at $65, $75, or $85 per session… This episode is for you! We talk about:
Your menu is either working for you… or quietly working against you. Let’s fix it. TIMESTAMPS
OFFERS MENTIONED:
MORE FROM AMY BRADLEY RADFORD: | |||
| The Year You Stop Playing Small in Your Massage Business | 14 Jan 2026 | 00:48:56 | |
This episode is about the year you stop playing small in your massage business — not by working harder or adding more to your plate, but by changing how you think about growth. So many massage therapists don’t actually have a business problem. They’re skilled, dedicated, and deeply committed to their clients. What tends to hold people back over time isn’t a lack of effort — it’s the set of assumptions we absorbed early in our careers about what’s possible, sustainable, or “just how massage works.” In this episode, I walk you through why those assumptions quietly become invisible limits — and how updating your mental framework can immediately change how your business feels and functions. We talk about:
This is not an episode about fixing yourself or blowing up your business. It’s about learning how to think differently so your business can evolve naturally — in a way that supports your energy, your values, and the work you want to keep doing long-term. If you’ve felt a quiet sense that you’ve outgrown something — but aren’t sure what comes next — this conversation is for you. TIMESTAMPS: 00:00 – Welcome + the year you stop playing small 00:45 – What if growth isn’t about doing more? 03:30 – Why most massage therapists don’t have a business problem 05:05 – Defining “the box” we all start inside 08:30 – When assumptions quietly limit growth 13:10 – Thinking differently vs. pushing harder 14:05 – How overthinking keeps you stuck 18:40 – Why clarity comes after action, not before 22:30 – Energy as information in your business 29:15 – How to start moving forward without overhauling everything 35:40 – Small experiments that build confidence 42:10 – Letting your business evolve with you 48:30 – Carrying this mindset forward + closing thoughts
OFFERS MENTIONED IN THE PODCAST: Hire Amy as your business coach! https://forms.gle/8fX1mLawrRTwZ7Xs6
MORE FROM AMY BRADLEY RADFORD: Coaching: https://www.amybradleyradford.com/coaching Website: https://www.amybradleyradford.com/ Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ | |||
| Protecting Your Hands, Your Energy, and Your Career with Lauriann Greene | 02 Jan 2026 | 00:51:16 | |
As we step into a new year, I wanted to begin with a conversation that feels grounding, honest, and deeply supportive of the long road we walk as massage therapists. In this episode of the Massage Business Success Podcast, I sit down with Lauriann Greene — author of Save Your Hands and one of the earliest voices in our profession speaking openly about injury prevention, awareness, and career longevity. I first discovered Lauriann’s work early in my own career, when my body was already sending warning signs. Decades later, her message feels even more relevant. Together, we talk about:
Lauriann also shares what’s new in the newly released 3rd edition of Save Your Hands, including expanded insights on mindfulness, breath, emotional tension, and daily rituals that help therapists stay present — not depleted. If you’re entering this year asking yourself how to protect your body, your hands, and the work you love, this conversation is for you. Timestamps 00:00 – Welcome + introducing Lauriann Greene 04:40 – Laurianne's injury during massage school 10:30 – How Save Your Hands was created 15:15 – What’s new in the 3rd edition 19:20 – Awareness, breath, and mini-breaks at the table 27:00 – How habits quietly create injury 34:50 – Morning rituals & emotional awareness 40:45 – Ergonomics beyond body mechanics 42:40 – Why side-lying matters 48:00 – Discount, longevity, and closing thoughts OFFER(S) MENTIONED: Purchase “Save Your Hands” with 20% off: SAVE YOUR HANDS OFFER VALID UNITL JANUARY 31st, 2026 MORE FROM AMY BRADLEY RADFORD: Book a coaching session with Amy! https://calendly.com/amybradleyradford/1-1-coaching-with-amy Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/
| |||
| Trust, Team Culture, and Taking a Vacation: Behind the Scenes with Clinic Owner Krista Dicks | 01 Dec 2025 | 00:58:56 | |
What started as a conversation about “when your business becomes the boss” quickly turned into one of the most honest and empowering deep dives into clinic ownership I’ve had on the show. In this episode, I talk with Krista Dicks, RMT — host of The Radical Massage Therapist podcast and clinic owner with Align Massage Therapy. Krista brings 19 years of hands-on experience and 3 years of clinic ownership wisdom. She opens up about her journey into leadership, the mentorship that shaped her, and how she’s built a successful clinic while still protecting her boundaries, her energy, and her life outside the treatment room. We talk about:
If you’re a massage therapist thinking about hiring, renting rooms, growing a team, or stepping into ownership… or if you already own a clinic and want it to feel lighter, simpler, and more aligned — this conversation will feel like a breath of fresh air. Timestamps 00:00 Taking Back Control: The Business of Massage Therapy MORE FROM AMY BRADLEY RADFORD: Discovery Call for Coaching with Amy Launch https://www.amybradleyradford.com/launch Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ | |||
| Holding Space for Others Without Losing Yourself | 07 Nov 2025 | 00:48:13 | |
In this deeply personal and professional episode, Amy Bradley Radford opens up about her most difficult season — walking through cancer diagnoses, loss, and caregiving across her family — and how those experiences reshaped her understanding of Neutral Space, compassion, and healing. Amy shares how even healers reach a breaking point, what compassion fatigue really looks like for massage therapists, and how to return to center through grounding, allowing, and letting go. With honesty, humor, and heart, she offers a map for staying steady in the storm — whether that storm is at the massage table or in your own life. You’ll learn:
(Approx. 48 min episode — reflective, heartfelt, and restorative) Timestamps: 00:00 Introduction and Welcome Back MORE FROM AMY BRADLEY RADFORD: Discovery Call for Coaching with Amy Launch https://www.amybradleyradford.com/launch Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ | |||
| Lead Your Practice (Without Burning Out): A Conversation with Joanna Sapir | 30 Aug 2025 | 00:58:27 | |
If you’ve ever felt like you’re working harder and caring more—but your business still runs you—this episode is for you. I’m talking with business strategist Joanna Sapir about shifting from an “employee mindset” (book every hour!) to leading your practice with clarity and calm. We dig into realistic boundaries, money stories that sneak in, and why moving from selling single sessions to structured treatment programs helps your clients get better results—while protecting your energy. You’ll hear about a new way to model your business, how to think about enrollment without feeling salesy, and why long-term planning matters for wellness pros. Grab a cup, take a breath, and let’s reframe how you run your practice—so it actually supports the healer you are. Timestamps: 00:00 Introduction to the Podcast and Guest OFFER(S) MENTIONED: Access to Joanna's upcoming The Empowered Practitioner Event which happens September 15-19, 2025: https://joannasapir.com/EPEMBS Access to Joanna's Three Powerful Systems download: https://joannasapir.com/MBS
MORE FROM AMY BRADLEY RADFORD: Discovery Call for Coaching with Amy Launch https://www.amybradleyradford.com/launch Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ | |||
| How to Build Your Massage Clientele in 90 Days | 18 Aug 2025 | 00:50:59 | |
In this episode of Massage. Business. Success., Amy shares the personal story that inspired her proven 90-Day Referral System—a strategy she created after relaunching her massage practice and realizing her old clients weren’t returning as easily as she’d hoped. What started as a moment of panic turned into one of the most powerful business lessons of her career. Amy explains why referrals are the most authentic and effective way to build a massage practice, and she breaks down her 3-Part Referral Strategy: how to inspire clients to refer, how to reward them in a way that motivates, and how to welcome new clients so they immediately feel connected. She also explores the ripple effect of referrals, how to avoid overwhelming your schedule, and why trust and gratitude are the foundation of a thriving practice. This episode isn’t just about filling appointments—it’s about building a business rooted in connection, integrity, and sustainability. Amy’s approach shows massage therapists how to grow a steady, full schedule in 90 days without relying on expensive ads or gimmicks. Timestamps: 00:00 Introduction to Referral Systems 07:50 Building a Referral Strategy 12:53 Creating Motivation for Referrals 19:46 Incentivizing Referrals 22:56 The Pyramid Effect of Referrals 23:48 The Power of Selective Referrals 28:05 Building Trust Through Referral Systems 31:32 Strategies for Different Stages of Business 36:27 The Importance of Community Engagement 38:47 Creating Meaningful Connections in Business 43:47 The Essence of Relationship-Driven Business
OFFER(S) MENTIONED: Discovery Call for Coaching with Amy Launch https://www.amybradleyradford.com/launch
MORE FROM AMY BRADLEY RADFORD: Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ | |||
| What If You Couldn't Massage Tomorrow? | 25 Jul 2025 | 00:46:26 | |
What would you do if your hands gave out tomorrow? In this deeply personal and eye-opening episode, Amy Bradley Radford shares the hard-learned lessons from over 30 years in massage therapy—including three career-altering surgeries, full-blown burnout, and the painful wake-up call that made her rethink everything. You’ll hear:
Whether you're new to the table or decades in, this episode is your permission slip to plan ahead, protect your body, and build a business that supports your future—not just your next client. This isn’t about fear—it’s about freedom. Massage therapist, massage business, burnout, injury recovery, massage career backup plan, massage income strategies, passive income massage therapy, Amy Bradley Radford, massage podcast, self-care for massage therapists, career longevity massage, holistic business coaching
TIMESTAMPS: 00:00 What Would You Do if You Couldn't Work Tomorrow? 03:00 When Passion Turns into a Trap 13:00 When the Body Says "No" 21:33 Take it From Me... 24:03 "Reverse Engineer" Your Business 26:28 Creating Multiple Revenue Streams 31:01 I Can't Walk Away From Massage 39:24 Dear Younger Self 43:18 You Deserve the Life You Want
OFFER(S) MENTIONED: LIMITED TIME OFFER: Special Pricing on 1:1 coaching through October 15th, 2025! $249 (reg $350) book your appointment here: Exclusive Coaching with Amy
MORE FROM AMY BRADLEY RADFORD: | |||
| You Don’t Need a New Technique — You Need to Listen Differently | 18 Jul 2025 | 00:37:16 | |
In this episode of the Massage Business Success Podcast, host Amy Bradley Radford delves into the art of client retention by mastering the understanding of client expectations. Discover why new techniques aren't the key to repeat business, but rather the ability to listen and interpret what clients truly want from their massage experience. Amy shares insights on how to align your skills with client motivators like relaxation, stress reduction, and pain management, ensuring that each session meets and exceeds expectations. Tune in to learn how to transform client interactions into lasting relationships by becoming a translator of expectations in the massage world. TIMESTAMPS: 00:00 Understanding Client Expectations in Massage Therapy 02:10 The Real Listening Gap 03:53 The Unspoken Image 09:37 Relaxation vs. Relief vs. Rescue 15:06 Massage Motivators: Relaxation 17:43 Massage Motivators: Stress Reduction 20:33 Massage Motivators: Pain Management 25:29 Listening Differently = Matching the Right Motivator. 28:44 How to Listen Proactively 31:56 The Listening Challenge 35:15 Recap & Learn More
OFFER(S) MENTIONED: Massage Your Market (found inside Launch)
MORE FROM AMY BRADLEY RADFORD: | |||
| The Massage Business Audit: Where Are You Leaking Time, Energy, Or Money? | 05 Jul 2025 | 00:34:33 | |
Are you feeling stretched too thin, running on empty, or wondering where all your hard work is actually going? In this empowering and honest episode, Amy walks you through a candid, interactive audit of your massage business—helping you identify where time, energy, and money are slipping through the cracks. Because here’s the truth: most massage therapists aren’t failing… they’re just leaking. This episode is for you if:
You’ll learn:
Plus: Amy shares an eye-opening reframe around pricing, boundaries, and the emotional toll of “people-pleasing policies” that are holding your business back. If your business feels like it’s running you instead of the other way around, this episode will hand the reins back to you—with grace, clarity, and a touch of tough love. Grab some paper and listen with a pen handy to get ready to reclaim your business one smart shift at a time. Because you don’t need a new business—you just need to fix the leaks and let your magic flow again. TIME STAMPS 00:00 Introduction to the Massage Business Audit FREE GUIDE: "Discover Your Value" FREE Q & A: "What Are Your Questions?" Form
MORE FROM AMY BRADLEY RADFORD: Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ | |||
| You’re Allowed to Change: When Your Business No Longer Fits Who You’ve Become | 15 Jun 2025 | 00:39:16 | |
In this heartfelt and illuminating episode, Amy Bradley Radford speaks to every massage therapist, healer, and intuitive business owner who has ever whispered to themselves, “This doesn’t feel like me anymore.” If you’ve built your business with grit and grace, only to find that it no longer fits who you’ve become—this is your gentle permission slip to change. Amy walks you through the quiet signals of misalignment, the grief and guilt that come with evolving, and the real, practical shifts you can make to reclaim your business as a reflection of your current self—not a past version. Through vulnerable storytelling, affirming truths, and compassionate coaching, you’ll explore:
Whether you’re craving subtle adjustments or a full business reinvention, this episode will leave you feeling validated, grounded, and inspired to trust your next chapter—even if it’s still whispering. You are not behind. You are becoming. TIMESTAMPS: 1:18 min - Welcome to the podcast 2:53 min - How do you know when you have outgrown your business model? 5:47 min - Your not wrong for evolving 6:49 min - The guilt and the grief of letting go 10:00 min - What you have been avoiding 10:45 min - Being loyal to yourself 12:07 min - Full permission to shift 14:00 min - Shifting from tender and practical 15:09 min - "Edits" for your business 20:13 min - Realignment vs. Reinvention 20:45 min - Examples of realignment 23:20 min - Reinvention... that's much deeper 26:26 min - Have a back up plan 28:16 min - Clarity comes from movement 30:15 min - Hesitating in growth impact you negatively 31:58 min - The best advice I can give you 32:27 min - Let it land and settle 34:32 min - Questions and coaching/journaling moment for your business model 36:51 min - You are allowed to change
OFFER(S) MENTIONED: The 5 Journaling Questions Form
MORE FROM AMY BRADLEY RADFORD: Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ | |||
| When Client Cancellations Feel Like a RELIEF- What Your Business Is Trying To Tell You. | 24 May 2025 | 00:47:07 | |
If you’ve ever done a happy dance (on the inside) when a client cancels... this one’s for you. You’re not lazy. You’re not broken. You’re just a massage therapist whose nervous system is waving a tiny white flag—and it’s time we talked about it. In this raw, real, and ridiculously relatable episode, we’re diving into the secret sigh of relief that happens when your schedule “accidentally” opens up. We’ll unpack why that sweet cancellation feels better than a bubble bath and what it really means when your calendar starts giving you anxiety instead of income. 🔥 Here’s what we’re getting into:
💡 Bonus moments include: business therapy disguised as tough love, schedule rethinks that don’t ruin your bank account, and the radical reminder that you are allowed to rest, too. So grab your earbuds and your favorite beverage—you’re about to feel seen, supported, and maybe even a little fired up. Your business doesn’t have to drain you. Let’s rebuild it to heal you, too. 🎧 Hit play and start breathing again.
TIMESTAMPS: 01:15 - Welcome 02:51 - When you dread the schedule 05:26 - What is happening when your happy your client cancels 10:33 - Overworked and under supported 17:10 - Constantly over giving 23:50 - Undervaluing yourself and raising prices 28:40 - Ask yourself these questions.... 31:13 - Cancelations shouldn't be a form of self care 36:11 - What would you change in your business? 39:29 - Making your dreams a reality 40:00 - Help is not a luxury 43:57 - Circling back: Why are you relieved when clients cancel
OFFERS MENTIONED: VIP Coaching Package: https://www.amybradleyradford.com/coaching
MORE FROM AMY BRADLEY RADFORD: Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ | |||
| Trading Chores for Choices: How Outsourcing Laundry Changes Your Massage Business with David Laing | 12 May 2025 | 00:47:07 | |
Are you a massage therapist drowning in laundry instead of living your life? In this game-changing episode, we explore how outsourcing your massage laundry can unlock time freedom, reduce burnout, and boost your business profits. Join Amy and special guest David Laing as they dive into the real cost of DIY laundry — and how reclaiming your energy can transform your massage therapy career. From mindset shifts to practical tips, this episode is packed with real talk, relatable stories, and a powerful reminder: you became a massage therapist to change lives, not fold towels. You’ll learn:
Whether you’re just starting out or feeling overwhelmed, this episode will help you work smarter, avoid burnout, and fall back in love with your business. TIMESTAMPS: 01:46 min - Trading chores for choices 03:30 min - Meet David Laing from Guelph Laundry in Guelph, Ontario, Canada 05:00 min - Laundromat owner 06:28 min - Better serving the massage therapy population 09:05 min - Free up your time 11:20 min - What do massage therapist really want? (more money, no additional hours) 14:00 min - Conserve your energy.... let someone else handle your laundry 24:27 min - Types of changes massage therapists can make to earn more money 26:19 min - The "time calculator" for Massage Therapists (link below - massage business planner) 29:10 min - A sample time calculator 31:57 min - RMT Report on the "Top 5 Mistakes Massage Therapists Make" (link below) 35:57 min - David's dream - exclusive laundry services for massage therapists 40:50 min - Opportunities to partner with David Amy's BLOOPER just for fun! - 46:03 min
OFFER(S) MENTIONED: Massage Business Planner https://sites.google.com/view/massagebusinessplanner/home Massage Therapy Free Report (ways to increase your income): guelphlaundry.ca/rmtreport Contact David: info.guelphlaundry.ca
MORE FROM AMY BRADLEY RADFORD: Website https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ | |||
| Maximize Your Massage Business – Escape Energy Debt and Start Thriving | 26 Apr 2025 | 00:42:27 | |
Feeling like your massage business is running you instead of the other way around? It’s time to flip the script. In this high-energy episode, we’re digging into why you’re stuck in energy debt—and how to break free without grinding harder. You’ll learn simple ways to protect your energy, boost your income, and start running a business that actually supports you. We’ll talk energy conservation hacks, smart outsourcing moves, and how just a few changes can get you hours of your life back. Your energy is your most valuable asset—let’s start treating it that way. Tune in, get inspired, and take the first step toward a business (and a life) you love! TIMESTAMPS: Coming soon.... 01:22 min - Today OFFER(S) MENTIONED: MORE FROM AMY BRADLEY RADFORD:
| |||
| Bridging the Gap: From Struggling Therapist to Successful Massage Business Owner | 18 Apr 2025 | 00:45:51 | |
Bridging the Gap: From Struggling Therapist to Successful Massage Business Owner No one tells you that after massage school there is this a gap— this space of time between graduating and actually becoming a thriving business owner. In this episode, Amy breaks down why that gap exists, how to navigate it, and what new (and struggling) therapists need to succeed faster. You’ll learn:
If you’ve ever felt stuck, overwhelmed, or unsure if you’re doing it “right”—this episode is your roadmap! TIMESTAMPS: 01:22 min - Today we will be talking about the GAP 01:38 min - the "5-year" myth 02:40 min - The gap - what it is, the place you get stuck in until you become successful, and how to get out. 04:12 min - The 4th "trimester" of infants and new massage therapists 08:10 min - Most graduates need more training time and the history of our industry and how this fits into the GAP concept 14:25 min - My ideas of how to change the GAP in the future 23:19 min - How to bridge the GAP for ourselves 27:49 min - The things I did to help myself grow through the GAP
OFFER(S) MENTIONED: MORE FROM AMY BRADLEY RADFORD:
| |||
| The Power of the Hour (How to take control of your money using your schedule!) | 11 Apr 2025 | 00:34:05 | |
Is your massage schedule running you into the ground? Are you stuck in the cycle of unpredictable income, awkward gaps between appointments, and burnout creeping in no matter how full your calendar is? In this episode, Amy gets real about one of the most impactful business strategies she’s ever implemented: The Power of the Hour. It’s not about working more—it’s about working smarter by standardizing your session lengths to eliminate time waste, maximize energy, and create predictable, stable income. Inside this episode we talk about:
Here are key time points inside the podcast: 01:18 Welcome to the power of the hour episode 05:51 Physical limits to how much you work 06:52 Working too much 07:30 Recording your money and time - looking at the "black and white" 09:05 What is "time waste" 12:57 How I came into the power of the hour concept 14:37 Streamline your business 17:37 How do you implement the power of the hour 23:23 How to shift your schedule without freaking out your clients 27:16 Don't change your schedule for anything Ready to create a business that supports you? Learn more at amybradleyradford.com or explore the LAUNCH Your Massage Business program for the full training. MORE FROM AMY BRADLEY RADFORD: Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come!
| |||
| GUEST SPEAKER with Hannah Van Woert: How to Avoid the 1-Second Web Decision That Can Cost Massage Therapists Their Dream Clients | 04 Apr 2025 | 00:58:52 | |
This week on the podcast, Amy is joined by the brilliant and intuitive Hannah Van Woert—founder of Meteor Street Studio, expert Showit website designer, and brand strategist with a knack for turning scattered online spaces into stunning, soul-aligned client magnets. Together, they dive into the science of first impressions and how your website might be silently pushing away your dream clients. From the subtle visual red flags that signal “amateur” instead of “professional healer,” to why listing your credentials isn’t the magic ticket to premium clients—it’s an eye-opening conversation you don’t want to miss. Hannah also shares her signature 4-step Magnetic Presence Method™ to help you transform your website into what she calls a Digital Treatment Room—a space that feels calm, clear, and deeply aligned with the work you do. If you're tired of blending in and you're ready to visually communicate the power of your work, this episode will help you elevate your brand and finally attract the clients who get it. Here are some key points inside the podcast: 02:00 - Welcome and Introduction 03:05 - Hannah Van Woert; Brand strategist and website designer 07:00 - Statistics of viewers attention 10:56 - Visual cues 12:20 - Mobile optimizing 14:27 - Test your presence 20:58 - Set yourself apart from other massage therapist 26:30 - Use your Face 27:30 - Story telling about your treatment room 34:32 - White space on your website creating "calm" 39:42 - Experiment and play with your website 40:41 - Magnetic Presence Framework (astrology midheaven placement for professional presence) 47:48 - Define and craft your story for your website 54:51 - How to develop this process for yourself OFFER(S) MENTIONED: Unique Template Bundle Discount Code: MBSUCCESS FIND HANNAH VAN WOERT (Guest): MORE FROM AMY BRADLEY RADFORD: | |||
| How to Get Repeat Clients | 18 Mar 2025 | 00:43:38 | |
In this episode of the Massage Business Success podcast, host Amy breaks down the real secret to creating loyal, repeat clients—and it's not about marketing, membership programs, or finding "ideal" clients. Instead, it's about understanding and meeting client expectations through the power of touch. Amy shares key insights from her experience, including six essential questions every therapist should ask before a massage to ensure clients get the experience they’re hoping for. If you're struggling to get clients to rebook, this episode is a game-changer! Here are some key points inside the recording: 01:15 - Introduction & common comments from therapists 03:20 - Getting a repeat client is simple 05:22 - What are expectations? The stuff in your client's mind.... 08:54 - Touch and massage is invisible art and built from client expectation 15:00 - The 6 questions 24:04 - Q1: Is this your first massage? yes/no 25:27 - Q2: Which massage intent are you looking for? Relaxation, stress reduction, pain reduction (or a combination of these) 27:49 - Q3: How to personalize the massage flow (intent + starting and ending points) 31:44 - Q4: What is your current pain level? 33:34 - Q5: What pressure do you want? (and the way to actually offer it) 38:12 - Q6: What results do you want to receive from the massage? (The ultimate expectation) Here is the link for the FREE PDF download of the 6 questions we talk about in this episode: FREE 6 QUESTIONS And of course.... don't forget LAUNCH Your Massage Business where you can learn how to grow your massage business and clientele faster! https://www.amybradleyradford.com/launch MORE FROM AMY BRADLEY RADFORD: Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come! | |||
| Make Marketing Fun! Interview with Gael Wood and Amy Bradley Radford | 28 Feb 2025 | 00:53:35 | |
In this episode, I sit down with the incredible Gael Wood—massage therapist, writer, educator, business mentor, and coach—to explore how to make marketing fun instead of frustrating. Gael shares her journey of turning marketing from a dreaded chore into a creative, engaging process that actually fuels business growth. We dive into mindset shifts, simple strategies, and practical tips that help massage therapists and wellness professionals market their services with authenticity and ease. Whether you're just starting out or looking to breathe new life into your promotions, Gael’s insights will leave you inspired to market in a way that feels natural and enjoyable. From leveraging social media without burnout to creating engaging content that resonates with your ideal clients, Gael and I unpack ways to market smarter, not harder. We discuss why consistency beats perfection, how to tap into your strengths, and the importance of building relationships over simply “selling.” If you’ve ever felt overwhelmed by marketing, this conversation will give you a fresh perspective and actionable steps to make promoting your business something you actually look forward to! Here are some key points inside the podcast: 01:15 - Introduction to Gael Wood 02:57 - The 5 pillars of marketing 18:10 - Be consistent 19:56 - How to get out of your comfort zone: 27:32 - Finding niche clients 30:45 - How to make your marketing more fun 46:30 - Be proactive 47:42 - Social media success tips For more information about Gael, download her free e-book here: https://www.elevatewithgael.com/ And of course.... LAUNCH Your Massage Business where you can learn how to grow your massage business and clientele faster! https://www.amybradleyradford.com/launch MORE FROM AMY BRADLEY RADFORD: Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come! | |||
| How to Overcome Burnout as a Massage Therapist | 25 Jan 2025 | 01:11:19 | |
In this episode, we talk about a very real issue in our field; BURNOUT. In my coaching business, I get calls from therapists who don't know how to get out out of or away from being burned out - they want OUT the situation they find themselves in. These amazing people are overwhelmed and need to change but have no idea where to start. As I will talk about in this podcast, burn out is a multifaceted problem. Its a feeling of being overwhelmed ALL THE TIME. But you can start changing all of that today simply by altering a few things that you are probably doing in your business and with your clients that is creating the burnout you feel. Here are some key take aways from this recording: 02:00 - You are not alone 05:04 - You are probably undervaluing yourself 07:19 - I have quit three times because of burnout (and what it felt like) 13:47 - Fear of Moving Forward 18:40 - Unbalanced life = burned out 22:40 - Boundaries and burn out 26:35 - Giving too much 29:54 - Expecting too much from yourself 34:47 - Things you can do to overcome burnout 1:03:20 - Build your schedule and business differently; change your life You can overcome burnout. I have and I have helped many others do the same in my coaching programs. After years of working successfully with my clients struggling from burnout, I took what worked and created a business system that can help you not only overcome burnout but actually fall in love with massage again. Its call LAUNCH Your Massage Business and this program teaches you how to raise your prices, set a new schedule, and develop systems to support you, To learn more click here: LAUNCH MORE FROM AMY BRADLEY RADFORD: Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come! | |||
| How to LAUNCH your Massage Business | 06 Jan 2025 | 00:37:45 | |
In this episode, Amy talks about how to take your massage business from where it is, right at this moment, and learn how to make it soar! With the LAUNCH Your Massage Business coaching program, you can learn how to leverage what Amy calls the 3 "R's" - Referrals, Repeat Clientele, and Revenue - the key pieces to your business. Understanding how to work with the 3 R's helps solopreneur massage therapists create a new business model and have the systems in place to scale their business to new levels of success income. The LAUNCH program is the culmination of years of coaching massage therapists one-on-one, taking the best of that experience, and putting it all in one place. Amy has developed a system of what really works so that you can build your business much faster than you ever thought possible and LAUNCH your massage career. Some landmark topics in this episode can be found at: 07:03 - The 3 "R's": 08:46 - Referrals 16:45 - Repeat Clientele 24:26 - Revenue There is so much great information in this episode that you can start applying the principles today and begin creating your dream business! Coupon code mentioned on todays episode for 10% off the program: LAUNCH10 You can find the LAUNCH program at: https://www.amybradleyradford.com/launch MORE FROM AMY BRADLEY RADFORD: Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come! | |||
| Massage Table Talking Etiquette | 25 Nov 2024 | 00:55:17 | |
In this episode of the Massage Business Success podcast, titled "Massage Table Talking Etiquette (A.K.A. Shut Up and Rub)," host Amy Bradley Radford discusses the nine "unspoken rules" of communication etiquette during massage sessions. Episode Description: Join Amy Bradley Radford as she delves into the essential "unspoken rules" of communication etiquette at the massage table, providing valuable insights for both new and experienced massage therapists. Key Points:
Conclusion and final thoughts. Learning the art of talking at the massage table will create more professionalism and success for you and your business. MORE FROM AMY BRADLEY RADFORD: Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come! | |||
| Understanding Your Value as a Massage Therapist | 04 Nov 2024 | 00:36:37 | |
In this episode of the Massage Business Success Podcast, host Amy Bradley Radford dives into the essential topic of understanding your value as a massage therapist. Whether you're just starting out or a seasoned pro, recognizing and embracing your worth is crucial for building a thriving practice. Amy shares practical strategies on how to raise your rates confidently, communicating with clients, and overcoming common mindset challenges that hold therapists back. Tune in for tips on how to elevate your business, build client trust, and ensure you're compensated fairly for the life-changing work you do. Key Takeaways: • How to raise your rates and why charging what you're worth matters • Understanding tips and what they mean to your value • Mindset shifts to help you see the true value of your skills • Practical steps for growing your massage therapy business with confidence Join Amy for this empowering conversation that will help you not only understand but also embrace the full value of your massage therapy career! MORE FROM AMY BRADLEY RADFORD: Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come! | |||
| Introduction to Amy Bradley Radford, Massage Business Coach | 20 Oct 2024 | 00:35:27 | |
In this kickoff episode, meet your host, Amy Bradley Radford—a seasoned massage therapist turned business coach, educator, and fierce advocate for helping massage professionals build sustainable, successful practices they love. Amy shares how years of navigating the highs and lows of private practice led her to develop real-world business systems and mindset strategies that actually work in the massage industry. From launching her own programs to helping others escape burnout, she now trains therapists to stop winging it—and start running their practices like the powerful healing businesses they are. You'll also hear about the origin of her signature bodywork system, Pain Patterns & Solutions (PPS)—a method born out of necessity, and one that now supports her business coaching clients with deeper clinical success and confidence. If you’re tired of feeling stuck, overwhelmed, or underpaid in your massage career, this episode gives you a glimpse into what’s possible—with the right business foundation and a mentor who’s walked the path. MORE FROM AMY BRADLEY RADFORD: Rate, Review, & Follow on Spotify or Apple Podcasts “I love Amy and the Massage Business Success Podcast!” <– If that sounds like you scroll to the bottom, tap to rate with five stars, and select “Write a Review.” This helps me support more people — just like you — move toward the massage business that they desire. Let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. There are more great episodes to come! | |||