Helping martial arts club owners grow, develop and scale their schools with marketing, retention, systems, staff, branding, social media and much more. Giving you the tools and skills to become a black belt in business.
Gordon Burcham’s your host, he’s a 3x world Martial Arts Champion, award-winning school owner, successful business coach and No.1 bestselling author.
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Would the Person I Want to Become Do This? - Graham Todd
Episode 121
Tuesday, April 30, 2024 • Duration 49:25
What are you doing right now? Who do you want to become? Would the person you want to become do what you're doing right now? If your answer is "NO!", it's time to look inward.
In this episode, Gordon is joined by Graham Todd as they discuss how Graham has got to where he is today and why it took so much bloody work!
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Are you offering people deals that are good but might not bring people in? Go all the way, make offers that people physically cannot refuse. Gordon goes into more detail today.
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Above and Below the Line
Episode 111
Tuesday, December 26, 2023 • Duration 05:10
Are you asking yourself how you can be better, or are you endlessly blaming other people for some of your shortcomings? Gordon asks you this very serious question in this episode.
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
What’s your real reason?
Episode 110
Tuesday, December 19, 2023 • Duration 07:51
In this episode, we ask the all important questions:
Why do you own the business that you own?
Why is it such a necessity in today's world?
Of course you want more money, everyone does, but what is your deeper purpose for doing what you do every single day?
By looking closer and consciously answering these questions you'll get the clarity that's so easy to lose.
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
Connection at Christmas
Episode 109
Tuesday, December 12, 2023 • Duration 10:30
Christmas isn’t down time, it’s game time!
Do you tend to settle down over christmas? Check the statistics of how many people start going to the gym in January of any given year, there is NO reason to slow down now, this might be the best time to be working as hard as you can over the entire year, Gordon explains in more detail today!
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
Christmas Sales mean Business!
Episode 108
Tuesday, December 5, 2023 • Duration 08:24
A lot of business owners decide that christmas is when their marketing should start slowing down, but Gordon believes that doubling down on your marketing and shoving christmas deals out there is going to be WAY more profitable both short and long term.
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Mental Toughness - Getting back on the right path.
Episode 107
Tuesday, November 28, 2023 • Duration 07:36
As a business owner it can be easy to lose focus on the most important things in your martial arts business, instead you can get hung up on other things and you might need someone/something to put you back on the right path... This is your something.
In this episode, Gordon asks you, what is your reason, and explains why mental toughness in business isn't dissimilar to mental toughness in learning martial arts.
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
Super Simple wins the Marketing game
Episode 106
Tuesday, November 21, 2023 • Duration 11:02
Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you Super Simple Ways to win the Marketing Game.
Do you get stuck in the weeds of complex marketing? DON'T, simple marketing is more accessible for everyone and won't involve as many hurdle's!
During this episode, discover how simple marketing is going to propel your business and is going to cause you WAY less hassle.
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
5 Summer Essentials For Maximum Growth & Impact
Episode 105
Wednesday, May 24, 2023 • Duration 13:51
Welcome to another edition of the Martial Arts Business Podcast, in this episode Gordon brings you the 5 Essentials You Need To Know This Summer For Maximum Growth & Impact.
Gordon explains why you should see a massive influx of students during the summer and how to retain your students, have a great community spirit and have a kick-ass summer in your business. Learn how to leverage the exposure of your school, change it up, mix it up and serve your community.
Discover how to be creators and promote your school while leveraging your classes., excite them, inspire them and motivate them to come down.
KEY TAKEAWAYS
5 Essentials You Need To Know This Summer For Maximum Growth & Impact.
Club Promotion Days - Get your school together, kids, adults and parents all in uniform and promote your club and share it in your community and increase exposure. Create a fun day for kids and adults alike, while leveraging the marketing and promotion of your school.
Summer Camps - Week-long summer camps and programme specific camp days will increase your business. Go in-depth and provide certificates and you will increase profitability and gain new members.
Take It Outside - Utilise the summer weather by taking your club to a local park and mix with the community. Leverage your school, increase exposure and gain new members.
Keep It Cool - Create an incentive to retain customers during the summer, offer stickers or rewards for those that continue to attend. Be creative and keep it new and fresh every time, mix in games and change up the format to keep your students inspired.
Set Up Free Programmes - Create courses to help your students and give back to the community. Think about how you can serve your students and solve problems in their life. Martial Arts can be a huge confidence booster and you can arm your students with the skills to be successful.
BEST MOMENTS
“It’s a delusion summer is bad for your business.”
Building Your Martial Arts Team
Episode 104
Wednesday, March 16, 2022 • Duration 15:16
Great martial artists aren’t always great at everything else. Join Gordon on the latest episode of The Martial Arts Business podcast as he explains the value in building a team, which areas to focus on to grow your school and why you need to let go of control to do so.
KEY TAKEAWAYS
Great martial artists are not necessarily great at sales, accounting, marketing or other essential aspects that truly make a business a business. And far too often school owners end up doing everything themselves because they see hiring a team as an unnecessary cost.
Only hire staff that can make you money, save you time or both and be prepared to give up some control because if you don’t believe in your staff and only view them as a cost you’re never going to run an actual business.
Focus on building a freedom business with an infrastructure and a successful team around you that are great the things you are not.
The best way of growing your martial arts business is to learn. You need to learn how to set up operations, how to construct a coaching team, how to create marketing campaigns and build awareness, how to build a sales team and how to take care of all of the systems and administration.
BEST MOMENTS
“You got into martial arts to teach martial arts and exchange your passion.”
“Most people don’t hire staff because they don’t want to lose control.”
“Staff make you money or they make you time.”
“If your belief is that your staff are a hindrance and just cost money, you're never really going to run an actual business.”
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Gordon Burcham is a best selling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business-side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
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