Explore every episode of the podcast Married To Watches

The GPHG contestants have been announced along with some category shuffling this year. We take a look at the biggest watch awards show and see if there is anything we love, hate, or wonder why it was ever even made.

There is A LOT of watches to look at so we recommend following along at the GPHG website and take a look at the hundreds of watches competing this year.

Last week Christopher Ward unveiled a limited edition collaboration with The Dial Artist that had us smiling while the new Vacheron 34.5mm Overseas had us questioning what the brand stands for anymore. To wrap it all up François-Henri Bennahmias, the old CEO of AP teases a new brand that he is naming N3W5. A name that is pronounced news that already feels like old news.

It used to be that most watch brands would work with a group of collectors to create a custom club watch. In today's watch world many of the more expensive established brands ignore the enthusiast for the general consumer.

That is where newer brands have come in with a focus on building a community.

Annette and Mark talk about how some watch brands are willing to do just about anything for the watch community and Annette's recent experience with Maurice LaCroix. A experience where the brand brought together different members of the watch community to help create a watch for the 250th Anniversary of America's independence.

Watch dials make up 90% of the visual elements of a watch yet we hear much more about the movement, case, or bracelet when someone starts to review a watch.

Mark and Annette take a moment to talk about their favorite watch dials. From the techniques, materials, and aesthetics that speak to them.

Take a listen and explore a little bit about the topic of watch dials and learn about some of the more unusual ones in the world of watches.

If you had to start your watch collection from scratch with a budget of 15k what would you buy?

Annette and Mark create a personal three watch collection with this healthy budget. The only rules are one vintage watch and you have to be able to buy thew watch in the US easily.

Listen to see what they pick and see who you think did a better job.

Like a couple on TV sitting down in front of a therapist forced to say something nice about the other person, Annette and Mark sit down and say something nice about Rolex.

While Rolex dominates the luxury watch industry and has earned millions of fans both inside and outside collecting communities it has also found more than a few detractors.

We have traditionally been critical of the crown, but maybe a sit down on the fictional hodological therapy couch can change our opinion.

We have been lucky to see a large number of watches and a few have either surprised us by how much better they were in person or disappointed when put on the wrist.

On this episode we list a few from both sides of the expectations game from Nomos, Omega, Moser, Oris, Maurice Lacroix and others.

An errant comment from an anonymous internet troll about the new Christopher Ward Sealander has hit a nerve with Annette.

The idea of calling the Sealander an homage to the Rolex Oyster Perpetual launched Annette into rant mode and uses this week's podcast to air her grievances. 

Sometimes we all need to yell into the void and we are sure many watch enthusiasts share our opinions on watch design, internet trolls, and a general appreciation for what Christopher Ward and the team over in England has been able to pull off in recent years.

The Royal Pop has been the biggest watch story so far this year. Some are disappointed it isn't a wrist watch but that didn't stop mobs of people from overwhelming stores.

We give our own opinion on the Swatch collaborations and some thoughts on how good and bad this latest collaboration of plastic timekeeping.

Coming back from vacation visiting our family we had an appreciation for the impact our watch mania has had on them. Slowly we have seen our family go from rolling their eyes as we talk about the latest releases to watching them get excited about buying a new watch of their own.

We talk about how amazing it is to see the growing love of watches in others and how it impacts our appreciation for our own journey.

Watch auctions are often ignored by the average collector for only being geared towards the most well off of customers, and that is a fair take.

But, these auctions also represent a chance to learn about rare one of ones, historically important watches, and the never before seen in public pieces. They are full of history and design that you cannot find anywhere else. They offer a chance to learn about the world of watches from the rare and unique.

Annette and Mark dive into the Monaco Legends Auction from April 25th and 26th to take a look at some interesting, rare, and museum worthy watches that help show why the world of watch auctions is worth your time and attention.

The biggest watch show of the year has come and gone and left us all feeling a bit underwhelmed. Shifting through the list of watches that didn't excite Annette and Mark find their three favorite watches from the show and talk about who did have a good group of novelties and who did not.

Mark also goes on a bit of a rant on watch journalism for clear factual errors on the Rolex reporting, and for once defends Rolex when doing so.

Universal Geneve has long been the darling of the vintage watch collection community. This week it was brought back to life with an entire lineup as the upmarket sister brand to Breitling.

We go over a very brief history of the brand before diving into the entire lineup from Polerouter to Disco Volante Uni-Compax chronographs.

Not to ruin the surprise, but we think they did a hell of a good job and have a few on our wishlist.

With Artemis II making humanities first manned flight around the moon since 1972 we thought it would be a great time to talk about the watches the crew will be wearing along with watches that have flown in space during the dawn of space travel.

We go over the NASA tests of Rolex, Omega, Longines, and Hamilton to see which watch would go to the Moon and how Omega won the fight.

A much less talked about fight from Bulova a to replace Omega a few years earlier leads to some interesting facts about American built Speedmasters.

Enjoy the conversation as we talk nerdy about watches in space!

Omega released a new Pie Pan Constellation. It hit the market in a time when many in the watch world have some criticism about Omega. Will this new watch help or hurt those voices?

NOMOS and Denison have a few new options but the other big talk of the week was the remodeled Longines Hydro Conquest. We talk about the challenges of designing dive watches, and how the new Longines stacks up.

Less than a month away Watches and Wonders this is the slow time of the watch year but that doesn't mean it is without some interesting news. The release of the Christopher Ward C63 True GMT, the new manufacturing facility for AP, the introduction of the AI Dada watch by Swatch., and the new CEO at TAG Heuer leave us with plenty to talk about.

Takeaways

• Watches and Wonders anticipation leads to a lull in new watch releases.
• The Christopher Ward C63 True GMT and the manufacturing facility of AP are discussed in detail.
• The introduction of the AI Dada watch by Swatch is explored, highlighting its unique features and limitations. Custom watch design process
• Appointment of new CEO at Tag Heuer

Would a watch by any other name sell so well?

Watch brand names have historically been the last name of the founders with a few names of factory locations thrown in. More modern watch brands have created new words that were easy to say for marketing, think Rolex. The latest brands follow the lead of modern companies and create a name that is memorable over the idea of naming it for the founders.

Do these different approaches change the way you think of a brand? Does the difficult to pronounce older brands have a harder time marketing?

We talk it over on this weeks episode of Matties To Watches.

It's lights out and away we go! The 2026 Formula 1 season kicked off this weekend in Australia with a new team, new watch sponsors, and new car regulations.

Formula 1 and watches have a long history together that goes back to the 1960s when Heuer became the first team watch sponsor. Today most teams have a watch sponsor along with TAG Heuer being the overall timing sponsor of Formula 1.

Mark and Annette take a look at each team and the watches made for them, along with the few teams who do not have a watch and what we think would be a good fit for them.

We start with an introduction and discussion of the Morgan Stanley Watch Report, providing insights into the state of the watch industry, the impact of tariffs , the shift in watch industry rankings, the role of luxury brands in the watch market, brand marketing strategies, and consumer behavior in the watch industry.

The conversation delves into the impact of marketing on watch brands, the shift in consumer preferences and market trends, and the ongoing debate between quality and marketing in the watch industry with an emphasizing the importance of quality and design. We explore brand performance, market trends, and the impact of brand revamps and design changes. The success of specific brands, the role of marketing, and the challenges and opportunities for Omega are also discussed, along with what we would do to fix Omega.

Chapters

• 00:00 Introduction and Morgan Stanley Watch Report
• 06:03 Role of Luxury Brands in Watch Market
• 16:01 Consumer Behavior in Watch Industry
• 21:22 The Impact of Marketing on Watch Brands
• 34:08 Quality vs. Marketing in Watch Brands
• 59:27 Innovative Product Strategies for Omega

Mark and Annette pick out their top three favorite microbrand watches. They both lean into watches they have had some hands on experience with and have walked away impressed. Find out which three each of them picked, why they chose the watches, and what they think defines a microbrand.

Is your favorite microbrand watch mentioned?

Mark and Annette talk about their love for the Olympics, the role of timekeeping in the Olympics, and how Longines, Seiko, Heuer, Swatch, and of course Omega sponsorship and role in timekeeping has changed throughout the history of the Olympics. We also explore the evolution of Olympic commemorative watches, looking at the good, the bad, and the WTF. We delve into the evolution of Omega's Olympic watches and the role other brands have played along the way. Of course this conversation would not be complete without talking about the 2026 Milan Cortina Winter Olympic timepieces, including the Oak and Oscar Team Casper curling watch that came from a personal connection between the watchmaker and the athletes.

We wanted out first interview to be with someone we knew and respected in the watch world. Lucy, AKA The Watchbox Diaries certainly fits that description.

She took her love of watches into the social media realm, like many of us, during lockdown under the name The Watchbox Diaries. The positive response from the community to her authenticity led her to start a YouTube channel under the same name and even eventually work in watches at Paulin, the sister brand to AnOrdain.

Lucy also takes on the Watch Questionnaire, a series of questions meant to get to who you are as a watch collector.

LVMH Watch Week 2026 kicked off the new year of watch news. Mark and Annette take a look at the latest releases from Gerald Genta, the expanded Zenith Defy line, what Louis Vuitton watches has in store, bling from Bulgari, plus the standard from Hublot. Also, surprising Annette with a TAG Heuer that she actually wants to own.

How did Mark and Annette end up being so obsessed with watches? Learn about the Rolex that started the journey, the Shark Freestyle and Gucci watches they had as kids and where they are now.

They also take the Watch Questionnaire to get to the heart of who they are as watch collectors.

When a watch industry veteran and a watch nerd are married to each other the topic around the house is always going to be watches. Now it is time to invite the world into the conversation with hot takes, watch news, and interviews with those around the world of watches.