Marketing x Analytics - Alexander Sofronas

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https://www.linkedin.com/company/89942701/
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https://www.linkedin.com/groups/12544814/
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https://www.linkedin.com/in/sidktan/
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https://app.podscribe.ai/series/1200109
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https://mxa.podbean.com/
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https://app.podscribe.ai/series/1200109?tabValue=1
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https://twitter.com/mxapodcast
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https://twitter.com/alexsofronas/status/1660880394638487552?s=20
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Marketing Data x AI Disruption, with Mark Budzinski

Season 4 · Episode 51

Monday, December 30, 2024 • Duration 37:59

In this episode I sat down with Mark Budzinski, co-founder of Clean Data. We discuss the impact of AI and machine learning on marketing, common challenges businesses face with marketing data, the potential for autonomous marketing, and the complexities of data privacy and fraud in the digital age. Additionally, we touch on the importance of proper data management and strategies for leveraging data effectively.

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The Advertising Geofencing Revolution, with Barbara Wardell & Ernesto Cullari

Season 4 · Episode 50

Sunday, December 22, 2024 • Duration 38:44

In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits.

The discussion covers the history and evolution of geofencing, the benefits of this technology for small businesses, and how it was especially useful during the COVID-19 pandemic.

They delve into technical aspects, the integration with different advertising platforms, and future innovations that may involve AI, along with several success stories demonstrating the real-world impact of geofencing on small business growth.

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Analytics x Insights, with Parnikaa Mitra

Season 4 · Episode 41

Saturday, August 10, 2024 • Duration 27:44

Fill out this audience survey for a chance to win $100 USD cash!

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Alex Sofronas hosts Parnikaa Mitra on the Marketing x Analytics Podcast, where they discuss Mitra's journey from chemical engineering to marketing. Mitra shares insights on how the COVID-19 pandemic shifted her career focus toward the importance of data-driven marketing, emphasizing consumer behavior, predictive analytics, and personalization. They also explore ethical considerations in marketing, the evolving role of automation, and augmented reality in future marketing technologies.

This episode is sponsored by ASofronas Marketing Services, book a call here!

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Data x Marketing Analytics, with Ayushi Agarwal

Season 2 · Episode 11

Thursday, August 26, 2021 • Duration 27:10

In this episode I sat down with Ayushi Agarwal, a Data Analyst at Salesforce (MuleSoft). We discuss how to tell an effective story through data, education paths to a career in data and analytics, and applying Machine Learning to real world problems.

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2021 x Marketing Analytics, with Nate Christian

Season 2 · Episode 10

Monday, August 16, 2021 • Duration 38:32

In this conversation I sit down with Nate Christian, Senior Director of Marketing Analytics at Vimeo. We discuss the impact of data privacy regulations on analytics, the value of diversity and inclusion in analytics, and the growing community of marketing analytics professionals.

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Agency Marketing x Analytics, with Peter Nicolardi

Season 2 · Episode 9

Friday, August 13, 2021 • Duration 33:44

In this week's episode I sat down with Peter Nicolardi, a performance and programmatic marketing manager at T-Mobile. We discussed his background at an ad agency, whether marketing analytics today is anything like Mad Men, and the pros and cons of a career in marketing.

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Innovation x Marketing Analytics, with Valerie Lemieux

Season 2 · Episode 8

Thursday, July 29, 2021 • Duration 25:58

In this episode, I sit down with Valerie Lemieux, a talented marketing leader. Valerie led a team in the Performance Marketing group at IBM, and recently joined CVS as Director of Performance Marketing.

We discuss Valerie's career path as one of the youngest Fortune 500 directors, lessons she learned as a young leader, performance marketing strategies between IBM and CVS, and examples of innovative marketing.

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Influencer Marketing, with Laide Ayodeji

Season 2 · Episode 7

Monday, July 26, 2021 • Duration 29:28

This episode features a discussion on influencer marketing, audience segmentation, and brand relevance in our rapidly changing world. Laide Ayodeji is an account strategist at Google, focusing on multi-channel and consumer goods. With over 8 years of experience in marketing, Laide has seen the evolving marketing ecosystem and shares several examples of influencer marketing in the digital age.

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Data x Analytics, with Mike Audi

Season 2 · Episode 6

Sunday, June 27, 2021 • Duration 29:09

In this episode we are joined by Mike Audi, founder of TIKI, to talk about the data economy, how TIKI works, and the impact of increasing demand for consumer privacy on paid marketing. You will love Mike's clarity as he explains graph databases, the types of data in highest demand, and his customer-centric company's purpose to disrupt the way our data is accessed and used.

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The Tales of a Marketer, with Jim Sterne

Season 2 · Episode 5

Wednesday, June 23, 2021 • Duration 26:03

In this episode, I sat down with Jim Sterne, an author, speaker, and consultant for over 25 years. He has written a dozen books on advertising, marketing, customer service, email marketing and web analytics. He is the founder of the Marketing Analytics Summit (eMetrics Summit), co-founder of the Digital Analytics Association, and creator of the Analytics Cohorts mutual mentorship program.

We discuss Jim's story, how customers' interactions with businesses has changed after the internet became a thing, and different ways to get involved in the marketing world (along with some great stories).

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Marketing x Analytics – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Marketing x Analytics – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn99+

Other65

Twitter2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn99+

Other65

Twitter2