Marketing Without Social Media: The Website Success Show for Health & Wellness Professionals - Details, episodes & analysis

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Marketing Without Social Media: The Website Success Show for Health & Wellness Professionals

Jules White: Website & SEO Consultant & Educator

Business

Arts

Health & Fitness

Frequency: 1 episode/6d. Total Eps: 159

Love the work you do, but tired of pouring time into social media and getting very little back?

There is another way to bring in clients. When your website is found on Google, on maps and in AI search, it can do far more of the work for you.

This podcast is for health and wellness professionals who run their own practice and do most of their own marketing, even if they have a little help.

Therapists, counsellors, skin specialists, aesthetic and medspa practitioners, holistic and complementary therapists, nutritionists, coaches, physiotherapists, retreat hosts and training academies. You’re established in what you do, you need a steady flow of new clients, and you want to understand your marketing rather than hand it all over.

This show answers questions like:

How do I get found on Google when people search for what I offer near me?
How do I get recommended by ChatGPT and other AI search tools?
How do I market my practice without relying on social media?
How do I turn more website visitors into enquiries and bookings?
What should I actually put on my service pages, images and FAQs?
How do I make better use of the content I already have?

Each week, you’ll get:

Simple SEO, AI search (AEO/GEO) and conversion strategies you can put into practice
Website marketing guidance to help you attract the clients you love working with
Live website coaching sessions with real practitioners and business owners
Clear explanations of how Google, AI tools and online search really work

Hosted by Jules White, website and SEO consultant, founder of The Website Success Hub and a former beauty and wellness therapist. Jules helps practitioners build marketing that feels calmer and more human, so their website brings in the right people while they focus on the work they do best.

Social media is optional. Your website isn’t.

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159: Getting Clients Without Social Media: LIVE SEO COACHING with Fertility and Pregnancy Specialist Sam Jones

Season 1 · Episode 159

Thursday, November 5, 2026 • Duration 34:51

In this episode, Jules White is joined by Growth Club member Sam Jones, a fertility and pregnancy specialist from Natural Fertility and Pregnancy, for a live coaching session. Sam is a registered midwife and licensed acupuncturist based in Wales, supporting women through fertility, pregnancy and the postnatal period.

Sam shares how her website and Google Business Profile have been bringing in enquiries, including returning from holiday to a full diary of booked calls, all without using social media. Jules and Sam then focus on one of Sam’s more challenging services: birth trauma therapy for dads. Together they uncover why the page isn’t getting any traffic and map out clear, manageable next steps to help it get found.

Key Takeaways:

Focus on One Page at a Time: Jules explains why tackling one core service page first is more effective than trying to perfect your whole site at once.
Keeping Pages Consistent: Learn how cloning existing sections and pages in GoHighLevel can help keep your fonts and headings more uniform, and why your site doesn’t need to be perfect.
Know Where Your Clients Come From: Discover why adding a simple “How did you hear about me?” question to your enquiry form helps you decide where to focus your time.
Checking Your Site Map and Indexing: Jules shows how to find your site map, why GoHighLevel pages need adding to it manually, and how to check whether Google has indexed a page using Google Search Console and a “site:” search.
Page Titles and Headings That Send Clear Signals: Learn how to use your main keyword in your page title and H1 heading, how to use an eyebrow heading for design, and how to structure H2 and H3 headings, including for FAQs.
Choosing the Right Wording: Jules explains how to test whether “support” or “therapy” is the better term, using Google searches and your Google Business Profile categories.
SEO Work That Keeps Working: Hear why the upfront work on your core pages doesn’t need repeating, and how those pages can keep bringing in clients over time.

If you run a service-based business and want your website to bring in the right clients, this episode gives you a calm, practical place to start.

Resources mentioned in this episode:

Book your Website Potential Discovery Call with Jules
Join the Website Growth Club membership
Visit Sam Jones at Natural Fertility and Pregnancy
Try the free AIOSEO Chrome extension for checking page titles and headings
Explore the GMB Everywhere plugin for Google Business Profile insights

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Support the show

Ever feel like your business should be easier to find on Google & in AI search?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

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158: How to Get Clients Without Social Media - 4 Problems Holding Health & Wellness Businesses Back

Season 1 · Episode 158

Thursday, October 29, 2026 • Duration 19:01

In this episode, Jules White steps back from the noise of everything business owners are told they “should” be doing, and shares who The Website Success Show is for and what she believes about marketing your business to get clients.

Jules explains that most of the people she works with are in health and wellness, such as mental health professionals, cinicians such as physiotherapists, coaches and more. These are businesses that help clients get better, so they always need new people coming in. She walks through the four core problems she helps solve, so you can get a steady stream of clients without relying on social media.

Key Takeaways:

Visibility: Learn why showing up when people are already searching for what you do, on Google, Maps, AI tools and even smart speakers, helps you escape the feast and famine cycle. Jules explains why the aim is to reach the right people rather than just more traffic. She also covers how relationships, collaborations and referrals add to your visibility, with your website as the hub everything points back to.

A Website That Converts: Discover why it matters to feel confident sending people to your website, whether they come from search, networking or referrals. Jules talks about making your website easy and pleasant to use. She also covers understanding where your traffic comes from and which pages need attention first.

Social Media Is Optional: Jules gently challenges the idea that social media is a “necessary evil”. She explains how the time and energy it takes often doesn’t bring clients in, and why traffic stops as soon as you stop posting. Instead, she encourages building on what you own: your website, your domain and your email list.

Knowing What to Prioritise First: Learn why you don’t have to fix everything at once. Jules shares how having one focus at a time has made a real difference in her own business. For example, her current focus is podcast guesting and speaking to groups. She also explains why your first priority might be your referral process, your conversion path or your messaging rather than more traffic.

Jules also shares how she has grown this podcast to almost 20,000 downloads without promoting it on social media or paying for ads, through search and word of mouth.

157: Why Traditional Marketing Feels Wrong for Many Health & Wellness Businesses

Season 1 · Episode 157

Thursday, October 22, 2026 • Duration 41:56

In this episode, Jules White is joined by brand messaging strategist Peta O’Brien-Day to talk about why so much traditional marketing feels uncomfortable for business owners who care about the people they help, such as physios and mental health professionals, and what a different approach can look like.

Peta draws on her 15 years as a youth worker to explain how many common marketing methods treat people as objects to be pushed through a funnel rather than people with their own agency. She and Jules talk through the oversimplification behind frameworks like StoryBrand, the tactics we’re often told to use, and why honest information helps people make the decision that’s right for them. Peta also introduces the Heroine’s Journey, a story structure built around community rather than a lone hero, and how she has turned it into the Regenerative Story Framework.

Key takeaways:

The problem with traditional marketing: Many methods date back a century, and the language of funnels, leads and pipelines can clash with why caring business owners started their businesses. This often leaves them choosing between tactics that feel wrong or not marketing at all.
Why oversimplifying hurts: Squeezing your work into one sentence or a seven-step journey strips out what makes you different. It also underestimates the people you’re talking to, who can handle nuance.
Manipulative tactics vs honest information: Fake scarcity, false urgency, countdown timers, value stacking and agitating pain points are all about steering behaviour. Real deadlines and genuinely limited appointments are fine when they’re true.
Marketing as helping people decide: Show who you help, what you can help with and what you’ve done for others. A “no” doesn’t have to be a “no” forever, and relationships matter beyond the moment of sale.
Rethinking results: Big promised transformations often leave people feeling like they were the problem. Peta suggests exploring what changes for your clients because you exist, which can include confidence, community or progress along a path.
You don’t have to scale: With more people running businesses around caring responsibilities and health needs, success can look like meeting your own goals rather than endless growth.
The Heroine’s Journey: Unlike the hero who wins alone, the heroine gathers a community, shares the work and ends with connection rather than isolation. This is a better fit for relational, community-based work.

156: Should I Rebuild My Website with AI? The Risks to Your SEO, Security and Brand

Season 1 · Episode 156

Thursday, October 15, 2026 • Duration 20:42

In this episode, Jules White shares her thoughts after a big, well-known brand rebuilt its website entirely using AI, and explains why rebuilding your own site with AI may not be the shortcut it seems.

Jules compares the current wave of AI-generated websites to the early days of AI copy: impressive at first, until everyone realised it all sounded the same. She explains why a plain website that is genuinely yours beats a polished one that could belong to any business, and why many business owners don’t need a new website at all.

Key Takeaways:

The Sameness Problem: Learn why AI-built websites often look generic, and how a brand can lose what made it instantly recognisable to its customers.

Plain but Yours Beats Polished: Discover why your existing website, even if it feels boring to you, may be doing more for your business than a sleek redesign would.

The Cost of Starting Again: Hear why rebuilding or moving your site can cost you existing traffic and domain authority, and why the “starter site I’ll fix later” often becomes your website for years.

Owning Your Website: Jules explains why building on an established website platform you can learn means you’re not dependent on one person or one type of tech, and why prompting AI for every small change can take longer and carries an environmental cost.

The Security Question: Find out why code written entirely by AI, with nobody checking it, can leave vulnerabilities you may never know about, and why this matters more for small businesses.

Pause Before You Rebuild: Jules encourages you to avoid snap decisions based on the easiest path, and shares why she thinks of AI websites a bit like junk food.

Resources mentioned in this episode:

Episode 145: The hidden costs of using AI to build your website

155: Website and SEO for Hypnotherapists: Making More of Content You’ve Already Created LIVE WEBSITE & SEO STRATEGY

Season 1 · Episode 155

Thursday, October 8, 2026 • Duration 33:01

In this episode, Jules White audits the newly relaunched website of Jana from Tune in with Jana, a Website Growth Club member who supports professionals with stress, anxiety, burnout and self-doubt through hypnotherapy, somatic work and Kundalini yoga.

Jana's goal is simple: for her website to bring clients her way with less time spent on marketing. Jules looks at what's already working on her new site and picks out the practical changes that will help it do more.

In this episode, Jules and Jana talk about:

Why adding an email sign-up to the homepage and footer is a priority, and how it gives visitors a next step when they're not ready to book a call
Reusing existing Instagram videos as YouTube Shorts, and why YouTube's role as a search engine makes it worth keeping a channel going
Linking YouTube back to your website and embedding videos on your own pages, so people and search engines can see they belong to the same business
Why text smaller than 16 pixels causes friction, and why contrast matters for accessibility
Keeping page titles under about 60 characters, and removing wording that makes two of your pages compete with each other
Building authority with articles on your own domain rather than on Substack
Checking for old landing pages after a website move, and why Google takes time to catch up with changes

Resources mentioned in this episode:

Checkout Jana's website: Tune in with Jana
Episode 125 - Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel Mess
Join The Website Growth Club
Jules free guide to Discover Your Core Topics

154: Stop Building So Much Rubbish: Choosing an Intentional Business

Season 1 · Episode 154

Thursday, October 1, 2026 • Duration 19:36

In this episode, Jules White steps away from the usual tips to share what has been on her mind over the last few weeks: a holiday that didn't end quite as planned, the pull of social media, feeling like a square peg, and a book that has changed how she thinks about marketing and growth.

Jules talks about switching off completely on a week away in Crete, and how the work breakthroughs she half expected never arrived. What her brain needed was simply rest after a tough couple of years. On the last day, her husband slipped on some harbour steps and needed stitches and a scan, and Jules shares how that sent her nervous system into overdrive and made coming back to work harder than usual.

From there she reflects on giving yourself grace when a season doesn't feel simple, the occasional moments when a glimpse of social media makes her question her decision to leave, and why those moments actually confirm the break-up was right. She also opens up about feeling like a square peg in a round hole for most of her life, being a highly sensitive person, and deciding to stop trying to fit the round hole.

The heart of the episode is Patrick Grant's book Less, which Jules read on holiday. She connects its message about consumerism and fewer, better things to the online business world: the endless courses, the pressure to churn out content, and the idea that more growth is the only measure of success. She makes the case for building something solid and intentional instead, with pages and a body of work that genuinely bring you clients, and a business that pays the bills and supports the life you want without taking everything from you.

What Jules talks about:

Switching off properly: why working four days and genuinely switching off matters to her, and why rest doesn't always bring breakthroughs.
Coming back after a hard week: the expectation that you'll return straight to full speed, and why being kind to yourself matters in changeable times.
Social media doubts: how a few minutes on a platform can bring the gremlins back, and the boundaries she's putting in place.
The square peg: feeling different, the gap between the confident conversations and the ones in her own head, and choosing to lean into her bolder side.

153: Get Found by AI Using FAQs

Season 1 · Episode 153

Thursday, September 24, 2026 • Duration 29:25

In this episode, Jules White explains how frequently asked questions, one of the most underused sections on a website, can grow your traffic, build your authority and increase your conversions, and why they matter more now that AI answers and AI Overviews pull directly from them.

Jules shares a real example from a website visibility report she ran recently for a physiotherapy business, whose FAQ page was showing up for "sports massage" in both organic and AI search. From there she walks through why FAQs work on two fronts: removing the last-minute hesitation that stops human visitors booking, and giving search engines the context and plain language that show you know your subject. She then covers how to find the right questions, how to structure them so they stand on their own and get cited, and where to place them across your site, including the local-intent questions that help nearby businesses get found.

Key Takeaways:

Why FAQs matter: They remove buyer hesitation right beside your call to action, help attract right-fit clients by answering things like how you work and your policies upfront, and cut down the admin of answering the same questions over and over.

Finding the right questions: Start with what your clients genuinely ask you, then widen out using Google Search Console, the People Also Ask and related searches on a results page, AlsoAsked and Answer the Public, and AI tools like Google Gemini, though Jules suggests not starting with AI.

Structuring them to get cited: Lead with the answer rather than waffling, keep each question and answer able to make sense taken out of context, use clear headings, keep answers to roughly 40 to 60 words, stick to one question per entry, and add FAQ schema where you can.

Where to place them: A few general questions low down on your homepage, four to six targeted ones on service and product pages to strengthen thin content and weave in keywords, and a dedicated, well-organised FAQ page broken into clear sections.

Local intent for local businesses: Questions tied to local events, parking, addresses and nearby landmarks weave your location in naturally, like asking whether to book a sports massage before or after a local marathon.

152: 3 SEO Website Mistakes That Cost You Clients (and How to Fix Them)

Season 1 · Episode 152

Thursday, September 17, 2026 • Duration 20:01

In this episode, Jules White shares the three biggest SEO and website mistakes she sees costing business owners time and money - the same things that come up again and again when she looks at people's websites and talks to them about their businesses.

Counting down from number three, Jules starts with overlooking what SEO and your website can really do for your business. She talks about the owners who pour their time into social media while their website does very little to explain what they do or help people buy - and why a steady stream of leads matters so much, especially for businesses whose clients get better and move on, like physios, counsellors and psychotherapists. When people are already searching, whether that's on Google, through a smart speaker or in a conversation with AI, showing up in search, maps and AI answers can bring the right clients in.

The second mistake is not having a clear message. Jules makes the case for simple, obvious language, so people don't have to burn mental calories working out how to buy from you. Could an 82-year-old or a 10-year-old understand what you do, who it's for and what to do next? She covers the curse of knowledge, using the words your customers actually use, and making sure there's a clear call to action above the fold.

The number one mistake is website structure. Jules explains how a proper heading hierarchy - one H1, then H2s, in a natural order - helps Google and the AI bots understand your pages, and how website builders can set you up to fail if you only ever use headings for styling. She also covers the details that sit under this same mistake: page titles and descriptions, image alt text, internal links with descriptive anchor text (not "read more"), a relevant external link or two, and mobile responsiveness - including why AI bots won't wait around for a slow site the way Google might. Best of all, you can check your own pages in minutes with a free browser plugin, and fix these things one at a time without rewriting your whole website.

Key Takeaways:

The real cost of overlooking SEO: how a website that isn't working for you means missing a steady stream of leads from people who are already searching for what you do.
Clarity helps people buy: why simple, customer-led language and a call to action above the fold make it easy to buy from you - and help Google understand your page too.

151: Can Podcasting Grow a Local Wellness Business? With Adam Schaeuble

Season 1 · Episode 151

Thursday, September 10, 2026 • Duration 39:30

In this episode, Jules White is joined by Adam Schaeuble of Podcasting Business School to explore how an audio-only podcast can help small and local business owners grow their reach, win more clients and build expert positioning - all with far less reliance on social media.

Adam shares how he went from running a fitness studio to becoming a full-time podcaster, and why he believes so many people give up on podcasting long before it starts to pay off. He explains why you don't need to be famous, own fancy equipment or book a studio to begin, and why the businesses that stick with it are usually the ones that see the real rewards.

Jules and Adam get into podcast SEO - which, as Adam explains, works very differently from website SEO - and why the name of your show matters far more than most people realise. Adam also tells the story of losing his Threads account overnight, and why it convinced him to focus on the two things no platform can take away from him: his SEO and his email list.

Key Takeaways:

Why Most Podcasters Quit Too Soon: Adam shares the sobering statistics on podcast drop-off, and why the first 100 episodes are really just practice.

Podcasting for Local Businesses: Discover why a podcast can work for almost any location-based business, from estate agents to chiropractors, and how putting your town or region to work helps the right people find you.

How Podcast SEO Really Works: Learn why podcast SEO lives in the search bar of Apple and Spotify, and Adam's rules for naming a show that actually gets found.

The Danger of Rented Land: Hear what happened when Adam's Threads account was shut down overnight, and why your email list and the content you own matter so much.

Start Before You're Ready: Why "ready, fire, aim" beats waiting for the perfect setup, and how the human, unpolished moments are exactly what set you apart from AI.

Resources mentioned in this episode:

The coaching-style episode Adam did for Jules.

150: Your Biggest SEO Questions, Answered

Season 1 · Episode 150

Thursday, September 3, 2026 • Duration 25:16

In this episode - a milestone 150th - Jules White answers the SEO questions she gets asked most often, the ones that come up again and again in messages and in real-life conversations. Think of it as a "start here" episode: the one to send to a friend who is stressing about showing up on Google or feeling worn out by social media.

Jules works through six of the questions she hears most, from whether SEO is dead now that everyone is using AI, to whether you really need to be on social media, blog constantly, or hand your SEO over to someone else. Along the way she explains why strong foundations still matter, why your core website pages usually come before blogging, and why you want to understand enough to own your own strategy even when someone else does the implementing.

The Top Questions About SEO Jules Answers:

Is SEO dead now that everyone's using AI?
Do I have to be on social media for my SEO to work?
Do I need to blog all the time?
What even are keywords, and how do I find mine?
How do I know if any of this is working?
Should I learn this myself or pay someone to do it for me?

Jules's one takeaway from the whole episode: get really clear on your messaging - what you do, who you help, how you make their life better, why they should choose you over your competitors and what they need to do to get it. Get that in place and everything else becomes so much easier.

If you've ever wondered whether SEO still matters, whether you can skip social media, or whether to learn this yourself or pay someone, this is a good episode to start with.

Resources mentioned in this episode:

Episode 143: AI search and why simple SEO foundations still matter.
Episode 033: SEO versus social media - busting the myths

Marketing Without Social Media: The Website Success Show for Health & Wellness Professionals - Details, episodes & analysis

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Marketing Without Social Media: The Website Success Show for Health & Wellness Professionals - Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Buzzsprout82

Instagram7

RSS feed quality and score

Publication history

Latest published episodes

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Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

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