Episode #364 - How Many Abandonment Emails Is Too Many? (Browse vs Cart vs Checkout)

Every ecommerce founder I know has two fears that live side-by-side: "Don't annoy my audience"… and "Don't leave money on the table."

Abandonment flows hit both fears at the exact same time.

🎧 In this episode, we're getting real (and a little playful) about abandonment emails: how many nudges is too many, why the old "rules" exist, and why the right answer changes depending on what you sell and who you're selling to. You'll learn the key differences between browse abandon, cart abandon, and checkout abandon, why cart flows are usually the longest, and the calm, logical way to test your way to more recovered revenue—without over-contacting your list.

If you've ever stared at email #4 and thought, "Are we being strategic… or are we being clingy?" — this one's for you.

💡 In this episode, you'll learn:

✅ What "abandonment flows" actually include (browse, cart, checkout) — and why they're not interchangeable
✅ Why "how many touches?" depends on intent level (and which flow you're talking about)
✅ My (intentionally boring) recommendation: start with 2, earn the right to add a 3rd
✅ The benchmark to sanity-check expectations (and why "add more emails" is rarely the fix)
✅ Why cart abandon flows tend to be the longest — and checkout abandon the shortest
✅ The real goal: recover intent without sacrificing subscriber goodwill
✅ When 4–5 emails can actually make sense (higher price, higher trust, more objections)
✅ A simple testing path: what to track (placed order rate, revenue per recipient, unsubscribes/complaints) and how to iterate

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/how-many-abandonment-emails-are-too-many

Work with Joy Joya: https://joyjoya.com

Episode #363 - Why "Better Design" Isn't Boosting Your Email Revenue

Every week, I watch brilliant ecommerce founders obsess over the wrong thing: the design of their emails. They zoom in on pixel spacing, shade variations, and whether the button corners feel "too round."

But here's the truth: the more you fixate on your email design, the fewer clicks you actually earn.

🎧 In this episode, I'm breaking down why email design is where good marketing goes to die—and what to focus on instead if you care about performance. You'll learn why email isn't meant to be a "brand moment," what design is actually supposed to do (hint: guide behavior), and the "Clarity First" framework that will help you stop over-tweaking and start sending emails that convert.

If you've ever thought, "My emails are pretty… so why aren't they performing?" this episode will shift how you approach design forever.

💡 In this episode, you'll learn:
✅ Why email design isn't art direction—it's behavioral architecture
✅ What customers are really doing when they open your email (and why they're not "studying" it)
✅ The 5 jobs design must do to increase clicks (clarity, hierarchy, cognitive ease, direction, brand support)
✅ The "Clarity First" baseline layout to use for every single email
✅ What's actually optional once clarity is established (product grids, social proof, callouts, secondary CTAs)
✅ The sneaky way over-design adds friction, slows comprehension, and kills revenue
✅ Why efficient emails outperform beautiful ones—and how to build for action

Dive deeper with the accompanying blog post: https://joyjoya.com/blogs/podcast/overdesigning-emails-is-killing-your-clicks-do-this-instead

A shopper finds the perfect gift, adds it to their cart… and then their phone buzzes, the doorbell rings, dinner's ready. The moment's gone. By the time they come back, someone else has won the sale. That's how fragile holiday shopping is - but with the right automations, you can save the sale and build momentum.

In this episode, we're giving your holiday flows a makeover - so they're tuned for gifting season, closing the loop on lost sales, and creating repeat customers who keep coming back even after the holiday rush.

This is part of my BFCM Prep Series, where we're making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos.

👉 Grab my official 2025 BFCM Briefing — a 15+ page strategic guide serious brands are already using to stay ahead this season: https://joyjoya.com/bfcm

💡 In this episode, you'll learn:
✨ How to turn your welcome flow into a gifting concierge that converts new subscribers faster
✨ The key differences between cart and checkout abandonment (and why your strategy should change for each)
✨ How to make browse abandonment feel helpful, not pushy — especially for indecisive gift shoppers
✨ Why the post-purchase flow is your biggest untapped revenue driver during BFCM
✨ How to use low stock, back-in-stock, wishlist, and SMS flows to turn urgency into effortless sales

🪙 In the Gold Mine segment, I'm opening up about the challenge of saying what you really mean — why honesty in communication can feel awkward but ultimately strengthens your leadership and relationships.

👉 Ready to give your flows a holiday glow-up? This episode will help you design automations that nurture trust, close the loop, and keep your brand top-of-mind all season long.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/holiday-email-flows-that-sell-during-black-friday-cyber-monday

Episode #268 - "How to Set Jewelry Marketing Goals for 2024"

Welcome to Episode #268. Today, I want to encourage you to begin setting goals for 2024, if you haven't already started. This episode is designed to remind you that goal-setting in business should encompass more than just revenue targets. It's about adopting a holistic approach to growth, focusing on various aspects of your business to ensure long-term sustainability.

Many business owners tend to set a financial goal and stop there, without a clear plan to achieve it or breaking it down into manageable steps. This approach can lead to frustration and disappointment. Success in business isn't solely measured by financial gains; it's also about building a sustainable, well-rounded organization. By overlooking goals unrelated to revenue, business owners might miss out on key opportunities for growth and fulfillment.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I'll delve into the importance of setting business goals that aren't solely focused on revenue. We'll explore various examples of such non-revenue-related goals and provide guidance on how to select the right areas to focus on for your 2024 objectives. This will help you understand how a broader range of goals can contribute to the overall success and sustainability of your business.

Links From the Episode:

https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-marketing-goals-2024

00:00 Start
2:56 Primary Episode Content
17:23 Interview
33:16 The Gold Mine

Episode #267 - "Boost Instagram Engagement for Your Jewelry Brand"

Welcome to Episode #267. Today, I want to talk about how you can use Instagram as a customer experience channel. Using Instagram in this way is like turning the popular social media platform into a digital space where your business can interact with fans and customers in various engaging and friendly ways.

Imagine Instagram as a lively market where businesses set up colorful stalls (their Instagram profiles) to display their products and interact with people walking by (their followers and potential customers).

Unfortunately, many businesses use Instagram to simply broadcast their messages to people. They have a specific goal, usually selling a product, and expect that everyone who sees their post will be eager to purchase it. However, prioritizing customer experience involves taking the time to interact with customers and actively build relationships with them. The way people engage with Instagram is evolving; with an increasing emphasis on video content, it's becoming more of an entertainment platform than a traditional social media platform. As a result, your content might be viewed by people who don't necessarily like or comment on it. This shift requires a smarter approach to crafting a customer experience. Use Instagram not just as an endpoint, but as a starting point to encourage people to connect with your brand in various ways.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I'll discuss when it makes sense for a jewelry brand to shift their focus to boosting customer experience on Instagram, some ideas for doing so, and how to use Instagram as a springboard for other marketing efforts.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/improve-instagram-engagement-jewelry

00:00 Start
3:37 Primary Episode Content
18:37 Interview
34:38 The Gold Mine

Episode #266 - "How to Filter and Prioritize Jewelry Marketing Ideas"

Welcome to Episode #266. Today, I want to dive into the process of sifting through your jewelry marketing ideas and zeroing in on those with the most potential to positively impact your business.

In Episode #265, we explored the importance of consistency in marketing. Consistency isn't just about being regular; it requires focused effort, dedication, and strong belief in your approach. It's common to feel enthusiastic about a multitude of ideas, eager to try them all. However, it's crucial to recognize that attempting everything isn't practical or beneficial for your business.

After you've brainstormed your marketing plans for 2024, I encourage you to revisit this episode repeatedly. It will guide you in carefully selecting and concentrating on a few well-chosen ideas, ensuring you execute them to the best of your ability.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I'll discuss how to evaluate the risks and potential benefits of various marketing ideas. I'll provide a detailed, step-by-step method to sift through these ideas, helping you prioritize effectively. Additionally, we'll look at how you can continually refine your strategy and maintain its brilliance using all the great ideas you have.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

https://marketoonist.com/2023/11/break-through-the-clutter.html

Transcript: https://joyjoya.com/filter-jewelry-marketing-ideas

00:00 Start
2:51 Primary Episode Content
15:35 Interview
31:55 The Gold Mine

I'm taking a break this week to rest, recharge, and enjoy some pumpkin pie. Let me know in the comments how your BFCM promos go for you!

Episode #265 - "How (and Why) to Stay Consistent With Jewelry Marketing"

Welcome to Episode #265. Today, I'm eager to chat about the importance of staying consistent with your jewelry marketing. I've noticed that around this time each year, a lot of the Sparklers out there, maybe you, start to feel the pressure of the holiday season and get this urge to switch things up drastically to make a splash. But let me tell you, now's not the time to ditch what's been working for you out of anxiety or fear.

The holiday frenzy is no excuse to toss your marketing plan out the window, and really, it's never wise to completely overhaul your strategy on a whim. Whether it's the way you talk about your products, how often you reach out to your customers, the look and feel of your online store, or even the style of your product and social media photos – these things should stay steady.

Speaking of photos, I've heard from quite a few of you asking about Hilary's secret sauce for jewelry photography. Hilary nails it with her unwavering consistency. Just take a peek at her Instagram @hilaryfinckjewelry, and you'll see her signature style shining through. It's so distinct that her posts often get tons of shares and likes. That's the power of keeping a consistent vibe in your visuals. It's all about making your brand stand out, even through something as simple as photos and videos that share a common thread.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we jump into our chat with Hilary, I want to touch on why sticking to your game plan is super crucial during the holidays. I'll walk you through how to embrace and stick to your consistent practices right now, when it counts the most. Plus, I'll share some tips on how you can fine-tune your approach for the upcoming year by getting a head start on planning.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/stay-consistent-jewelry-marketing

00:00 Start
3:52 Primary Episode Content
19:28 Interview
38:51 The Gold Mine

Episode #264 - "Uncover the Story for Your Jewelry Brand"

Welcome to Episode #264. Today, we're diving into the importance of storytelling in your jewelry collections and products. I often encounter jewelry entrepreneurs who create products simply because an idea struck them, they want to make something pretty, they had a specific gemstone to utilize, or they identified a market opportunity.

Yet, none of these factors inherently create a compelling story. They lack the depth and dimension necessary to elevate a product beyond a mere commodity. We must remember that jewelry, while desirable, is not a necessity like food or water. It's easy to fall into the trap of believing that your jewelry will automatically attract attention. 

But a piece of jewelry becomes infinitely more appealing when it's accompanied by a story that resonates with the customer on a deeper level. Unearthing and sharing these stories can sometimes be challenging, but that's exactly what we'll be exploring in today's episode.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we dive into our conversation with Hilary, I'd like to delve into the importance of intertwining your brand with a narrative. I'll explore the methods to extract a compelling story from your product or collection and, importantly, how to articulate and amplify that narrative to make it clear and resonant for your audience.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/storytelling-jewelry-marketing

00:00 Start
3:04 Primary Episode Content
18:17 Interview
33:38 The Gold Mine

Episode #263 - "Local Marketing Strategies for Jewelry Brands"

Welcome to Episode #263. In this episode, we are going to focus on the importance of incorporating local marketing strategies, regardless of the size or reach of your brand. Even if you are an ecommerce brand that caters to a national or global audience, there is value in thinking locally when it comes to your marketing efforts. 

Local marketing can play a crucial role in your overall strategy, helping you to connect with customers in specific geographic locations and build a stronger community around your brand. We will explore various approaches to local marketing, providing you with practical tips and insights on how you can leverage the resources and opportunities available to you, and ultimately, harness the power of local marketing to benefit your brand.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we jump into our chat with Hilary, let's take a moment to break down what local marketing could mean for your brand. We'll delve into the ways you can begin investigating the potential of local marketing, and we'll also provide some actionable steps to help you build momentum with your local marketing initiatives. By doing so, you'll be able to better assess whether diving deeper into local marketing is a worthwhile pursuit for your brand.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/local-marketing-strategies-for-jewelry-brands

00:00 Start
2:52 Primary Episode Content
16:17 Interview
32:16 The Gold Mine

Episode #262 - "Getting Curious About Your Jewelry Marketing"

Welcome to Episode #262. A common misconception I've observed among jewelry business owners is the belief in a single magical answer. They often feel that by following a specific X, Y, Z formula, they'll achieve their sales targets seamlessly.

However, the reality is far from it. There isn't a one-size-fits-all solution for success in the jewelry business. Through my interactions with diverse clients within this industry, I've realized that everyone's journey to success is unique. The key is to navigate and discern this path, ideally sooner than later. And how do we do this? By probing, by inquiring, and not by waiting for some mystical answer to fall into our lap. It's about mastering the art of asking the right questions, particularly when faced with the data before us.

In this episode, I want to shift our focus to the importance of curiosity and questioning, especially about data. It's no secret that many solopreneurs in the creative field are magnetically drawn to aesthetics, whether it's branding or intricate jewelry designs. However, the same folks might find themselves daunted by numbers, often presuming they lack the know-how. They may feel they're missing out on some arcane formula or hidden key.

But let's change that mindset! Instead of getting bogged down with every little data detail, embrace your inquisitiveness. Begin by asking questions, and let yourself explore freely. Embark on your journey of data discovery with an open heart and mind!

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

For even more of a primer on this topic, I suggest going back to Episode #233, which is all about Key Performance Indicators or KPIs.

Before we dive into our conversation with Hilary, let's explore how you can become more inquisitive about your data. We'll discuss what insights might emerge when you allow your curiosity to take charge and how you can take actionable steps based on this newfound knowledge—without the stress of being a data expert or having every answer.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Influencers to check out:
AGATA ZOFIA JANKOWIAK - @blingsis Instagram account
ANETA BLASZCZAK - @blissfromparis Instagram account
BEHROKH BAKHSHI - @champagnegem Instagram account
PRERNAA MAKHARIAA - @prernaa.makhariaa Instagram account
RENU CHOUDHARY - @thediamondtalk Instagram account

Transcript: https://joyjoya.com/getting-curious-jewelry-marketing

00:00 Start
4:51 Primary Episode Content
19:22 Interview
34:36 The Gold Mine

Episode #261 - "Serving Your Customers Through Jewelry Marketing"

In Episode #261, our discussion will focus on the art of serving your customers - and how that can be done through effective marketing. Often, jewelry business owners assume their customers already know their preferences and shopping techniques. However, it's your role to act as knowledgeable guides. By leveraging innovative marketing strategies, you can assist your customers more effectively, not only meeting their needs but also advancing your own business objectives.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we delve into our chat with Hilary, I'll highlight the importance of service as a competitive edge. We'll explore strategies for serving your customers that also align with your business objectives, and discuss ways to showcase your dedication to service as a unique strength.

Links From the Episode:

https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/serving-customers-jewelry-marketing

00:00 Start
2:18 Primary Episode Content
12:39 Interview
24:45 The Gold Mine

Episode #260 - "The Power of Surprise in Jewelry Marketing"

In Episode #260, we're diving deep into the art of surprise in jewelry marketing and its power to skyrocket customer engagement. I totally get it—grabbing the attention of your audience, let alone your loyal customers, is no walk in the park. So, how can you make them sit up and take notice?

The good news? No need to break into a dance routine on TikTok. Seamlessly weave surprise into your everyday marketing narrative. And the best part? You can customize this element of surprise to fit your brand's unique story and ethos. So let's unlock this game-changing strategy!

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we dive into our conversation with Hilary, I'll highlight the perks of surprising your customers. We'll explore various methods to delight them and discuss how you can customize these strategies to resonate with your brand. Additionally, we'll delve into the transformative results you can anticipate when you begin to redefine your customers' perceptions of your brand's operations.

Links From the Episode:

https://hilaryfinck.com/

https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/surprise-jewelry-marketing

00:00 Start
2:53 Primary Episode Content
14:36 Interview
23:43 The Gold Mine

Episode #353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede

Nobody wakes up on Black Friday excited to read 200 emails — they're excited to find something they love. But when every subject line is screaming "SALE!" and every graphic is blasting neon urgency, most campaigns blur together. Customers scroll, skim, delete.

And yet, some brands do break through. They get the clicks, the sales, the attention — not because they're louder, but because they're smarter. In this episode, I'm sharing the strategies that will help your BFCM campaign emails stand out from the noise and feel like a welcome guest in your subscriber's inbox.

This episode is part of my BFCM Prep Series, where we'll make sure your holiday campaigns are strategic, intentional, and designed to convert — not just contribute to inbox chaos.

👉 Grab my official 2025 BFCM Briefing — a 15+ page guide serious brands are already using to plan their holiday campaigns: https://joyjoya.com/bfcm

💡 In this episode, you'll learn:
✨ Why timing is just as important as subject lines — and how to test it now
✨ How to write subject lines that sound like you (and not everyone else)
✨ The simple design tweaks that make your emails instantly scannable
✨ Why curated merchandising beats generic sitewide discounts
✨ How a clear point of view makes your campaign more memorable and compelling

And in the Gold Mine segment, I'm getting real about the long game of marketing — why it's so much harder than sprinting, how it can feel lonely, and how to make sure your business goals stay aligned with your life.

👉 Ready to cut through the inbox noise? This episode will help you craft campaigns that capture attention, convert subscribers, and reflect the real value of your brand.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/how-to-make-your-black-friday-emails-stand-out-in-the-inbox

Episode #259 - "Strategies for Marketing Custom Jewelry"

In Episode #259, we'll delve into the strategies for marketing custom jewelry. Whether you handcraft unique pieces or deal in mass-produced items, the term "custom" can range from entirely bespoke creations to personalized versions of pre-existing designs. Given today's consumers' desire for unique experiences and personalized possessions, providing a tailored jewelry experience can significantly boost your jewelry brand's potential.

As the holidays approach, emphasizing custom jewelry offerings becomes more important than ever. In a season that celebrates individuality, love, and heartfelt giving, personalized pieces hold a unique allure. Custom jewelry not only offers a one-of-a-kind gift, but it also carries an intimate sentiment, showcasing the thought and effort invested into selecting the perfect piece. This period also provides jewelers with a prime opportunity to educate customers about the intricacies of the custom process and the importance of adhering to custom deadlines to ensure timely holiday delivery. In a market inundated with generic gifts, a tailored creation stands out, resonating deeply with both the giver's intentions and the recipient's appreciation. Furthermore, in an age where consumers are actively seeking more meaningful and personalized shopping experiences, offering custom options can significantly enhance brand engagement and loyalty during this pivotal shopping season.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I'll talk about the nuances of defining custom jewelry, the rising consumer trend towards personalized experiences, effective marketing strategies for unique jewelry offerings, and how custom offerings can elevate a jewelry brand's potential in today's market.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/custom-jewelry-marketing-strategies

00:00 Start
3:54 Primary Episode Content
19:33 Interview
33:19 The Gold Mine

Episode #258 - "The Role of Drops in Your Jewelry Marketing Strategy"

In today's Episode #258, we're diving deep into the world of "drops" and how they can be a game-changer for your jewelry marketing strategy.

Drops, which refer to releasing products in limited quantities or for a limited duration, can create a sense of urgency and scarcity. This approach can be instrumental in compelling your audience to make prompt purchasing decisions.

For those already utilizing the drop model, we'll discuss advanced tactics to enhance the success of your releases. By fine-tuning your strategy, you can boost sales, accelerate sell-out times, and keep your fans eagerly anticipating every release. This approach can be particularly enticing for jewelry brands, where exclusivity and uniqueness are often valued. So let's explore the vast opportunities drops can offer in capturing and sustaining your audience's attention.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I'll talk about why more jewelry brands are embracing drops, how you can use drops, the best way to market your drops, and steps you can take to improve on future drops.

Links From the Episode:

https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/drops-jewelry-marketing

00:00 Start
2:50 Primary Episode Content
16:16 Interview
34:44 The Gold Mine

Episode #257 - "Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing"

In Episode #257 today, we're chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry brand in the most effective way possible. Some of you Sparklers may not fully realize how your products, and the way you show them—be it online or in an actual store—can either make or break your jewelry marketing. It's super important to remember: merchandising and marketing kind of need each other to shine.

While merchandising aims to sweeten the customer experience and product appeal, marketing often focuses on drawing customers to the digital or physical store - and marketing also nurtures relationships with customers over time. Merchandising helps keep things interesting.

We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I'll talk about why merchandising matters so much for the success of your marketing, why you could be assuming your customers know more than they do about your products, and how you can get merchandising and marketing to work hand in hand.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/merchandising-meets-jewelry-marketing

00:00 Start
2:27 Primary Episode Content
15:31 Interview
29:26 The Gold Mine

Episode #256 - "Jewelry Email Marketing: Diving Into the Welcome Series"

This is Episode #256, and we'll delve into one of my cherished subjects: email marketing, with a focus on the Welcome Series. We'll emphasize the importance of constantly exploring fresh marketing strategies and being open to innovative ideas tailored for your business. Just as science and medicine rely on experiments for progress, your business too needs to test out theories to unearth new possibilities.

We'll take a closer look at the Welcome Series by spotlighting Hilary Finck Jewelry, the proud recipient of the Joy Joya Jewelry Marketing Grant. Together, we'll brainstorm ideas for her revamped Welcome Series, highlighting the potential benefits. Additionally, as a special treat, we'll touch on Pinterest, a topic outside of email marketing.

For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I'll share some insights to help you build out your own email marketing Welcome Series. Let's dive into the world of making your customers feel seen, heard, and welcomed into your brand.

Links From the Episode:

https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-email-marketing-welcome-series

00:00 Start
2:36 Primary Episode Content
15:35 Interview
28:32 The Gold Mine

Episode #255 - "How to Know: Is Your Jewelry Instagram Strategy Working?"

This is Episode #255, and we'll be diving deep into evaluating the impact of social media marketing, with a particular focus on Instagram, for your jewelry business. If you're a jewelry business owner or marketer, it's often challenging to have a clear perspective on your social media strategies since you're deeply involved.

You may often find yourself comparing your strategies to other brands, pondering whether you should or shouldn't emulate them. But it's vital to remember that appearances can be deceiving. Without insight into another business's operations, it's difficult to truly gauge the success of their social media efforts, regardless of how polished their online presence appears.

In today's discussion, we'll look at social media marketing through the experiences of Hilary Finck Jewelry, the recipient of the Joy Joya Jewelry Marketing Grant. We'll explore how social media aids her business, the evolution of her strategies over time, and her future aspirations for her online presence.

For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I'll share some insights to help refine your own social media tactics. Let's dive into the world of Instagram marketing and beyond.

Links From the Episode:

https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-instagram-strategy-tips

00:00 Start
2:43 Primary Episode Content
18:47 Interview
37:38 The Gold Mine

Episode #254 - "Practical Email Marketing Tips for Jewelry Brands"

This is Episode #254, and today we're going to be talking about how to review the current state of your email marketing and decide what could be improved upon, so you can better connect with your audience - and get consistent ROI from your email marketing efforts.

I'll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around how she started with email marketing for her jewelry brand, how it benefits her business, what she'd like to achieve, and what my recommendations are. 

If you're just tuning into this new season of the podcast for the first time, I recommend pausing here and starting with Episode #252. That way, you can get to know Hilary and embark on this journey from the beginning.

Before diving into today's interview, I'll be sharing some takeaways that hopefully you'll be able to apply to your own email marketing strategy. Join me as we begin to scratch the surface of email marketing, which will be an ongoing discussion with Hilary as we move through this journey together.

Links From the Episode:

https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/practical-email-tips-jewelry

00:00 Start
2:21 Primary Episode Content
18:28 Interview
35:36 The Gold Mine

Episode #253 - "Introducing the Winner of the Joy Joya Jewelry Marketing Grant"

This is Episode #253, and today I'll be giving you an inside look at a jewelry brand that will be my focus for the next six months. Imagine it as a reality show, but centered around a jewelry business.

I'll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around her plans for marketing content. If you're just tuning into this new season of the podcast for the first time, I recommend pausing here and starting with Episode #252. That way, you can get to know Hilary and embark on this journey from the beginning.

Before diving into the interview, I'll share valuable content planning insights that can benefit your business. Contrary to what many think, this season is an excellent time to strategize content, especially as we approach the holiday season and prepare for 2024.

Join me as I delve into the world of content: from initial brainstorming, refining those ideas, to allocating time for the vital brand narratives you aim to share.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-marketing-content-case-study

00:00 Start
2:27 Primary Episode Content
13:36 Interview
43:49 The Gold Mine

Episode #252 - "Introducing the Winner of the Joy Joya Jewelry Marketing Grant"

This is Episode #252, and today we're setting sail on an exciting new direction for the podcast. Podcast. If you've been following along, you might remember that earlier this year, we announced the Joy Joya Jewelry Marketing Grant. We were thrilled to receive so many incredible applications from talented jewelry businesses looking to take their marketing efforts to the next level. 

Well, the wait is over! In June, we selected the recipient of the prestigious grant, and now, we're officially embarking on this fabulous journey together.

Today, I'm delighted to unveil the winner of the Joy Joya Jewelry Marketing Grant, who will be receiving six months of digital marketing services courtesy of our agency, Joy Joya. It's going to be a transformative experience for this jewelry brand, and we can't wait to see their dreams turn into shining realities.

In this episode, not only will I reveal the name of the lucky grant recipient, but you'll also have the unique opportunity to get up close and personal with the founder and maker behind this exceptional jewelry business. We'll sit down for an interview, where they'll share their story, vision, and passion that fuels their creations.

Over the coming six months, we'll be diving headfirst into the exhilarating world of jewelry marketing, witnessing firsthand the ups, the downs, and the dazzling successes that come with elevating a brand's digital presence. So, whether you're a fellow jewelry entrepreneur looking to gain valuable insights or simply a jewelry aficionado eager to learn more about the craft and business behind your favorite pieces, this new direction is made for you!

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/winner-jewelry-marketing-grant

00:00 Start
3:18 Primary Episode Content
5:56 Interview
30:55 The Gold Mine

Episode #251 - "Wrapping Up Jewelry Marketing Jumpstart - What's Next?"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #251. It's the grand finale of the Jewelry Marketing Jumpstart journey! Can you believe it all started back with episode #225 in mid-January of this year? Time flies when we're having fun, right?

But no worries, my gem-loving friends, the podcast isn't going anywhere! We're just wrapping up this incredible chapter, this six-month season of pure marketing magic. So, let's take a moment to walk down memory lane and do a quick recap of all the glittering gems we've uncovered together during the Jewelry Marketing Jumpstart program.

And hold on tight, because after this, we've got:

• A sparkling lineup of new content and adventures awaiting you. I'll spill the diamonds on what's coming up next, so you won't want to miss that!

• Our regular fan-favorite segments - the dazzling case study, Gold Mine, plus the hottest news articles in the jewelry industry, because staying in the loop is always a gem-worthy goal.

Access to the free Jewelry Marketing Jumpstart program is wrapping up Friday, August 4th Anyone who signs up before it ends will continue to have access to the PDF worksheet downloads, but we'll be closing off new signups. If you want to sign up for the podcast-guided program, visit JoyJoya.com/JUMP while you still can! 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Instagram Adds Improved Reels Template Options to Provide Creative inspiration https://www.socialmediatoday.com/news/instagram-adds-improved-reels-template-options-provide-creative-inspiration/688313/

Zales, Rocksbox partner on jewelry rental https://www.retaildive.com/news/zales-rocksbox-fine-jewelry-rental/688344/

Can Mystery Boxes Save Fashion Retail? https://www.gq.com/story/essx-nyc-store-opening-scarce-box

Other links from this episode: 

CLAIRE'S INTRODUCES A NEW IMAGE AND ATTITUDE FOR ITS INDUSTRY-LEADING PIERCING BUSINESS https://www.prnewswire.com/news-releases/claires-introduces-a-new-image-and-attitude-for-its-industry-leading-piercing-business-301876208.html

Transcript: https://joyjoya.com/wrapping-up-jewelry-marketing-jumpstart

00:00 Start
3:22 Primary Episode Content
18:39 Content Case Study
22:37 The Gold Mine
27:56 Jewelry Marketing News Roundup

Episode #250 - "Tips for Using AI Tools in Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #250. In this week's episode, we're diving headfirst into a topic that has been slowly but surely changing the game. We're talking about how Artificial Intelligence or AI can be your secret weapon in streamlining your content creation. Whether it's for your website, your email marketing campaigns, or your social media platforms, AI has got you covered.

Now, throughout the year, I've been sprinkling some tidbits about AI tools like ChatGPT in our conversations. I've given you a glimpse of how these tools can work behind the scenes, helping you supercharge your jewelry marketing efforts. But, for this episode, we're throwing the spotlight entirely on this fascinating world. Today, we're dedicating 100% of our time to unwrap the power of AI in content creation.

This one's about exploring new paths, embracing technological advancements, and empowering  yourselves.

I'll be covering:

• What is ChatGPT?

• What are the general best practices and tips for using it?

• What are some of my favorite use cases of ChatGPT for social media marketing, email marketing, and website content creation?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Lush Cosmetics Left Most Social Platforms Two Years Ago. How's That Going? https://www.allure.com/story/lush-cosmetics-no-facebook-instagram

Meta Threads engagement has dropped off since red-hot debut, tracking firms say https://www.cnbc.com/2023/07/13/meta-threads-engagement-has-dropped-off-sensor-tower-similarweb.html

Don't ask for reviews too soon https://ariyh.beehiiv.com/p/when-to-ask-for-reviews

Other links from this episode: 

Shane Co. Asks Customers to Share Jewelry Memories in Made to Shine Campaign https://www.jckonline.com/editorial-article/shane-made-to-shine-campaign/

Transcript: https://joyjoya.com/chatgpt-jewelry-marketing

00:00 Start
3:38 Primary Episode Content
25:36 Content Case Study
29:00 The Gold Mine
32:24 Jewelry Marketing News Roundup

Episode #352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts

Picture this: it's Thanksgiving night, and instead of relaxing, you're frantically fixing email templates, resizing graphics, and dealing with a flood of customer questions. That's what happens when holiday prep falls to the bottom of your to-do list - but it doesn't have to be that way.

This episode kicks off my special BFCM Prep Series, where we'll make sure your holiday campaigns are planned, polished, and panic-free long before Black Friday hits.

Get the 2025 BFCM Briefing here: https://joyjoya.com/pages/bfcm

💡 In this episode, you'll learn:
✨ How to decide if BFCM weekend is even the right move for your brand
✨ The key dates and planning steps that will save you from last-minute chaos
✨ Why refreshing your automations now can protect your revenue later
✨ How to prepare creative assets that actually support your strategy
✨ The testing checklist that keeps mistakes from ruining your biggest sales

And in the Gold Mine segment, I'm sharing something deeply personal: my fear of being misunderstood - and why it often shows up right before a major breakthrough.

👉 Ready to trade chaos for confidence? This episode will help you plan ahead and step into the season with strategy instead of stress.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/5-tips-to-avoid-black-friday-marketing-chaos-and-enjoy-the-holidays

Episode #249 - "Improve Your Jewelry Brand's Social Media Presence"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #249. In this episode, we're closing out our mini-series on social media marketing and diving into an essential aspect of any digital marketing strategy—assessing the performance of your social media efforts.

If you're like most jewelry entrepreneurs, then social media has become an integral part of your jewelry business, but how do you know if your efforts are paying off? We'll explore various methods and metrics to help you measure jewelry marketing success and progress on social media. 

It's time to move beyond just counting likes and followers and truly understand the impact your marketing efforts are making.

I'll be covering: 

• How to audit your social media marketing presence to identify your strengths, weaknesses, opportunities, and threats. Additionally, we'll dive into the importance of setting realistic goals and benchmarks for your social media marketing.
• Which key performance indicators (KPIs) can provide valuable insights into your social media performance. From engagement rates and reach to click-through rates and conversions, we'll break down these metrics and explain how they relate to your overall marketing goals.
• Why qualitative measures and feedback from your audience are also important in gauging the effectiveness of your social media campaigns. After all, building strong connections and fostering genuine engagement with your followers is just as important as the numbers on your analytics dashboard.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:
Meta Launches Threads, Provides Insights into Coming Elements
https://www.socialmediatoday.com/news/meta-launches-threads-provides-insights-coming-elements/685104/

3 Store Event Themes That Are Sure to Create a Sense of Community
https://www.giftsanddec.com/business-news/3-store-event-themes-that-are-sure-to-create-a-sense-of-community/

Tools for SEO Email Alerts
https://www.practicalecommerce.com/tools-for-seo-email-alerts

Other links from this episode: 

Aurate "SUMMER. BLACK. FRIDAY. IS. HERE."
https://drive.google.com/drive/folders/1mtUqhS8n2ZkLes4DUGl1pQxhwyZmTYfW?usp=sharing

Transcript: https://joyjoya.com/jewelry-social-media-audit

00:00 Start
3:34 Primary Episode Content
24:22 Content Case Study
30:28 The Gold Mine
34:22 Jewelry Marketing News Roundup

Episode #248 - "Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #248. We're continuing our mini social media marketing series and building upon the previous episode, when I gave you the lowdown on the four most relevant social media platforms for jewelry brands today: Instagram, Facebook, Pinterest, and TikTok.

Now that you're familiar with these platforms and have an idea of the people who use them, you're probably wondering how to get the best results. Here's the thing: you don't have to be on all four platforms to succeed.

Instead, it's important to choose wisely based on your target customer, your available resources for content creation, and which platform aligns best with your business goals right now.

I'll be covering:

• Tips and best practices for each of the four platforms.

• Some insider secrets that are often overlooked but can make a big difference.

• Setting realistic expectations so you know what to aim for.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump 

News Articles:

Email Welcome Pages Drive More Sales https://www.practicalecommerce.com/an-email-welcome-page-drives-more-sales

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers https://www.retailtouchpoints.com/topics/loyalty/anthropologie-brand-loyalty-acquisition

Alt-Commerce: The Future of Consumer Buying and Selling https://multichannelmerchant.com/ecommerce/alt-commerce-the-future-of-consumer-buying-and-selling/

Other links from this episode: 

Bryan Anthonys "Be Your Own Kind of Beautiful"
https://www.bryananthonys.com/collections/be-your-own-kind-of-beautiful
https://drive.google.com/file/d/1WhYBUli7v2FXLrDhtqfjo3iuxuNHHr7S/view?usp=sharing

Transcript: https://joyjoya.com/social-media-tips-jewelry

00:00 Start
3:23 Primary Episode Content
26:45 Content Case Study
30:28 The Gold Mine
37:50 Jewelry Marketing News Roundup

BONUS EPISODE - "Sign Up for "Jewelry Marketing Jumpstart" Before Access Ends!"

Links and Info From This Episode:

"Jewelry Marketing Jumpstart" - https://joyjoya.com/jump

Hi, my Sparklers! I just wanted to release a short but sweet bonus episode during the Fourth of July holiday in the US, since I'm taking this week off the podcast. I'm sharing a few announcements and reminders in this episode and then I'll be back with a new regular episode about social media marketing next week. 

Jewelry Marketing Jumpstart

The free Jewelry Marketing Jumpstart program on this podcast will be coming to a close soon, with the last installment on July 30th! Don't worry, the podcast isn't ending; we'll just be switching to a new format with some very very exciting new content coming for the second half of the year. 

Jewelry Marketing Jumpstart is a free, podcast-guided program that I started at the beginning of this year. I do want to let you know that when I finish in July, no one new will be able to sign up, so if you haven't already signed up, you're coming close to your last chance!

Existing members will still be able to access all the content, but it will be closed to new members. When you sign up for the free program by visiting JoyJoya.com/JUMP, you'll get access to supplemental PDF worksheets that correspond with the information in all the episodes this year so far. It's a step-wise approach, so I'm guiding you from beginning to end. The worksheets also include bonus resources like templates, screenshare videos, and more.

If you haven't already signed up at https://joyjoya.com/JUMP, then I highly recommend you stop waiting and sign up now. Again, no one new will be able to sign up after the program finishes in just a few weeks. Don't miss your opportunity!

Jewelry Marketing Grant

I also want to thank everyone who applied for the Joy Joya Jewelry Marketing Grant. The winner has been chosen, and this brand will be joining me every week on the podcast to document their journey.

They're getting six months of FREE digital marketing services worth $12,000 to one lucky jewelry brand! They will also have the opportunity to share their business and marketing journey with our Joy Joya Podcast listeners and be spotlighted as our best case study yet. 

I'm so so so excited to take this business on a journey with Joy Joya, and I'm excited for you listeners and viewers to be privy to all the behind-the-scenes of marketing that we typically do with clients. I think it's going to be a wild and fun ride for everyone.

See Me and Liz in NYC!

Are you located in NYC, or will you be at NYC market week in mid-August? I want to meet you in person! For our Success With Jewelry podcast, Liz Kantner and I are hosting a casual, open meetup at The Press Lounge on August 15th. I'll share more details once the date approaches, but I just wanted to give you an opportunity to save the date!

Did you have any questions about anything I mentioned? You can always email me Laryssa at laryssa@joyjoya.com or leave me a comment on YouTube - I respond to every comment!

If you loved this podcast, please share it with a friend who'd appreciate it. And don't forget to subscribe as well as leave a review on Apple Podcasts. 

If you're completely new to digital marketing, then you'll want to purchase and read a copy of my book JEWELRY MARKETING JOY. Visit https://joyjoya.com/book for more information.

Thanks for tuning in, and stay sparkling!

00:00 - Start
0:19 - Jewelry Marketing Jumpstart
1:57 - Jewelry Marketing Grant
3:00 - See Me and Liz in NYC!

Episode #247 - "Overview of Social Media Platforms for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #247. Finally in our Jumpstart Series, we've made it to social media marketing for jewelry brands. After wrapping up our insightful mini-series on email marketing, it's time to explore the ever-evolving landscape of social media in 2023. Brace yourselves because we've got three exciting episodes ahead, packed with everything you need to know.

In this episode, we'll start by taking a comprehensive look at the most relevant social media platforms for jewelry brands today. These platforms have become powerful catalysts for brand exposure, customer engagement, and ultimately, business growth. We'll explore how you can leverage each platform's unique features to create a vibrant online presence that resonates with your target audience.

I'll be covering:

• An overview of the social media platforms that could potentially be relevant for jewelry marketing today

• What are some pros and cons of using each of these platforms

• What are the demographics of the audience members on each platform

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump  

News Articles:

Google introduces generative AI virtual try-on tool https://www.retaildive.com/news/google-generative-artificial-intelligence-virtual-try-on-tool/653076/

The Glossy Week in Review: Talking high-end jewelry news with Sotheby's Frank Everett https://www.glossy.co/podcasts/week-in-review-talking-high-end-jewelry-news-with-sothebys-frank-everett/

Top 9 best SMS marketing examples, with templates https://www.techtarget.com/searchcustomerexperience/tip/Top-9-best-SMS-marketing-examples-with-templates

Other links from this episode: 

Diamond Nexus - https://www.diamondnexus.com/learn/custom-wedding-rings/

"Building a StoryBrand" by Donald Miller - https://www.amazon.com/Building-StoryBrand-Donald-Miller/dp/B0B31R6M6Y

Transcript: https://joyjoya.com/social-media-jewelry-marketing

00:00 Start
3:15 Primary Episode Content
19:46 Content Case Study
23:43 The Gold Mine
30:06 Jewelry Marketing News Roundup

Episode #246 - "How Jewelry Brands Can Level-Up Their Email Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #246. Today we're going to be building upon our email marketing mini series and diving into some advanced tactics that will skyrocket your jewelry email campaigns and take your jewelry business to new heights!

Now, even if you're new to the world of email marketing and feel like you're still finding your footing, don't worry! This episode is for you too. We're going to explore the possibilities of what email marketing can do for your jewelry brand. Trust me, it's going to be eye-opening!

By the end of this episode, you'll be equipped with powerful tools like automation, segmentation, and A/B testing. We'll discuss how these tactics can supercharge your email campaigns, bringing in more leads, boosting engagement, and ultimately driving sales.

But that's not all! We'll also tackle an important aspect of email marketing: measuring success. We'll explore the key metrics you should be tracking to gauge the effectiveness of your email campaigns. It's time to separate the winners from the not-so-winners!

I'll be covering:

• My personal favorite advanced email marketing tactics that will make your campaigns shine as well as the benefits of using them

• What can you expect when you implement these tactics?

• Essential metrics to track for measuring email marketing success

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Why you buy sh*t you don't need https://www.nealsnewsletter.com/p/why-you-buy-sht-you-dont-need

Elon Musk Says Creators Will Be Able to Download Email Info of Subscribers, Points to New Video Push https://www.socialmediatoday.com/news/elon-musk-creators-download-email-info-subscribers/652404/

Can AR Reduce Returns for Jewelry Brands? https://www.pymnts.com/news/retail/2023/can-ar-reduce-returns-for-jewelry-brands/

Other links from this episode: https://joyjoya.com/level-up-jewelry-email-marketing

Anna Zuckerman wants to make non-precious jewelry the future of celebrity styling https://www.glossy.co/pop/anna-zuckerman-wants-non-precious-jewelry-to-be-the-future-of-celebrity-styling/

Transcript: 

00:00 Start
4:00 Primary Episode Content
19:16 Content Case Study
23:13 The Gold Mine
39:23 Jewelry Marketing News Roundup

Episode #245 - "How to Send a Jewelry Email Campaign, From Planning Through Execution"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #245. Today, we'll be getting into the intricate workings of crafting successful email campaigns that truly make a difference for your jewelry brand, all the way from the planning stages through the actual sending of the email to your subscribers.

In the previous episode, we laid the foundation by exploring the undeniable relevance of email for jewelry brands, sharing my personal favorite email marketing platform, and unveiling some essential tips and best practices. 

But today we'll be delving into the art of planning, executing, and delivering captivating emails straight to the inboxes of your eager subscribers. I'll be sharing exactly how I set my clients up for email marketing success that drives results.  

I'll be covering:

• Where do the ideas for jewelry email campaigns come from?

• How far in advance are we planning, creating, and scheduling an email?

• What are the steps we take to ensure the email is as impactful as possible?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump 

News Articles:

Instagram Ranking Explained https://about.instagram.com/blog/announcements/instagram-ranking-explained

How much content is too much? Agencies are starting to ask that question https://digiday.com/media-buying/how-much-content-is-too-much-agencies-are-starting-to-ask-that-question/

Consumers to Spend Record Amount for Father's Day https://nrf.com/media-center/press-releases/consumers-spend-record-amount-fathers-day

Other links from this episode:

Nico Leonard and Pride & Pinion
https://www.youtube.com/@NicoLeonard/videos
https://prideandpinion.com/en-us/pages/our-story

Milled - https://milled.com 

Transcript: https://joyjoya.com/email-marketing-process-jewelry

00:00 Start
3:42 Primary Episode Content
22:56 Content Case Study
26:06 The Gold Mine
33:30 Jewelry Marketing News Roundup

Episode #244 - "5 Tips + Best Practices - Email Marketing for Jewelry Businesses"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. 

Welcome to Episode #244. Today, we're diving into one of my absolute favorite topics: email marketing for jewelry brands. If you've been following along, you know that in our last episode, we talked about the importance of content distribution. And guess what? Email is a rockstar when it comes to distributing your captivating stories and content. 

Picture this: with each email you send, you're wooing your subscribers, captivating them with your sparkling stories and irresistible offers. Your email should leave them wanting more, eagerly anticipating your next message. It's all about creating a sense of intrigue and curiosity, just like a romantic courtship. So, let your creativity shine and craft emails that not only showcase your stunning jewelry but also spark a genuine connection with your audience.

You'll be using your emails to gradually nurture and engage your subscribers, guiding them along the path towards becoming loyal customers. Think of it as a dance, where you lead your audience from one microcommitment to another, building trust and rapport every step of the way. And before you know it, they'll be falling head over heels for your jewelry and happily making that big commitment to purchase.

I'll be covering:

• Why's email marketing so important for jewelry brands today, and is it really still relevant?

• What's my favorite platform for email marketing and why?

• What are my top 5 tips and best practices for emails that work?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Luxury customer experience expectations can differ globally, and brands need to keep up https://www.retailbrew.com/stories/2023/05/23/luxury-customer-experience-expectations-globally

Advice from the Pros: What You Need to Know About Jewelry Marketing https://rapaport.com/magazine-article/advice-from-the-pros-what-you-need-to-know-about-jewelry-marketing/

Digital Interactions Are Just Part of a Jewelry Sale Now https://www.nytimes.com/2023/05/26/fashion/jewelry-technology-sales.html

Other links from this episode:

Printfresh's Dream Team Rewards https://printfresh.com/pages/rewards

Transcript: https://joyjoya.com/email-marketing-jewelry

00:00 Start
4:13 Primary Episode Content
25:46 Content Case Study
29:21 The Gold Mine
36:56 Jewelry Marketing News Roundup

BONUS EPISODE - "Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant!"

Links and Info From This Episode:

$12K Jewelry Marketing Grant - https://joyjoya.com/grant
"Jewelry Marketing Jumpstart" - https://joyjoya.com/jump

JCK Social Media Talks:
How to Make Sense of Your Social Media Analytics
Friday, June 2 at 12:30pm

How to do a Social Media Audit
Saturday, June 3 at 3:30pm

ChatGPT/AI to Help You Streamline Social Media Creation and Posting
Sunday, June 4 at 12:30pm

Hey there, Sparklers! Before the upcoming JCK event and Memorial Day holiday, I wanted to treat you with a quick bonus episode. Here are some important announcements and reminders:

First, don't forget to apply for the Joy Joya Jewelry Marketing Grant. It's an exciting opportunity for independent US-based jewelry brands. The chosen recipient will receive six months of FREE digital marketing services worth $12,000 and the chance to share their journey on our podcast. To qualify, your business should have been operating for at least three years, have a Shopify website, active Instagram presence, engage in email marketing, and connect Google Analytics. The deadline is June 2, 2023. Visit https://joyjoya.com/grant for details.

If you'll be attending JCK, join me for my three talks on the social media stage. Afterward, we can hang out and chat during my "office hours." Can't make it to Vegas? Subscribe to my YouTube channel, Joy Joya, for live content from the show.

I also want to remind you about Jewelry Marketing Jumpstart, a free podcast-guided program running until July. By signing up at https://JoyJoya.com/JUMP, you'll gain access to 19 PDF worksheets, including templates and videos. Even after JCK, there will be eight more worksheets to help you with business development and learning.

If you have any questions, feel free to email me at laryssa@joyjoya.com or leave a comment on YouTube—I respond to all of them! If you enjoyed this podcast, please share it with a friend and leave a review on Apple Podcasts. And if you're new to digital marketing, check out my book, JEWELRY MARKETING JOY, at https://joyjoya.com/book.

Thanks for tuning in, and stay sparkling!

00:00 - Start
0:29 - Jewelry Marketing Grant
2:01 - JCK "Office Hours" and Social Media Talks
3:12 - Jewelry Marketing Jumpstart

Episode #243 - "Amplifying Your Jewelry Marketing With Content Distribution"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant. 

Welcome to Episode #243. In this episode, we're diving deep into the world of content distribution. Have you ever wondered what exactly distribution means and why it's crucial for your jewelry marketing content? We're about to uncover the secrets that will take your brand to the next level.

Throughout this year, we've been working hard to equip you with the tools for success. In my recent episodes, I've shared invaluable tips on creating impactful content for your jewelry brand. We've explored how content can boost your brand's visibility, generate better search engine results, and attract your ideal customers.

But here's the thing: creating jewelry marketing content is just the beginning. To truly harness its power, you need to make it work for you. Crafting a piece of content requires effort and creativity, so it's essential to maximize its potential. And that's where the magic happens. By effectively distributing your content across various channels like email marketing and social media, you can unlock its true marketing potential. So, get ready to learn how to supercharge your marketing efforts through content distribution.

I'll be covering:

• What is content distribution?

• What are my favorite methods of content distribution that are accessible for most jewelry business owners?

• How can you amplify your jewelry marketing content to really get the most from it?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Amazon Inspire https://www.amazon.com/Inspire/

1-800-Flowers.com Just Launched an AI-Powered Program That Makes One-of-a-Kind Poems and Songs https://www.cosmopolitan.com/lifestyle/a43782665/1-800-flowers-chatgpt-poems-songs/

Google starts testing generative AI in search, ads included https://www.marketingdive.com/news/google-tests-generative-ai-search-advertising/649989/

Other links from this episode:

Polly Wales https://drive.google.com/file/d/16oamNe7_n9T6pbbZopYmbX3K5wPU6-2W/view?usp=sharing

Transcript: https://joyjoya.com/jewelry-marketing-content-distribution

00:00 - Start
4:37 - Primary Episode Content
21:56 - Jewelry Brand Case Study
25:14 - The Gold Mine
33:45 - Jewelry and Marketing News Articles

Episode #242 - "Delight Your Customers with Jewelry Marketing Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.

Welcome to Episode #242. In this episode, we'll be covering how your content can improve not only your jewelry marketing but also the customer experience. Do you want great customers who order from you multiple times and also tell their friends and family? Then you'll want to hear my tips.

By offering valuable information, entertainment, and inspiration to customers, your jewelry business can deepen its connection with its audience and differentiate itself from competitors. 

High-quality content can also help customers make informed purchasing decisions. By providing educational content on the quality, craftsmanship, and care of your jewelry, for example, you can help customers feel more confident and satisfied with their purchases. This also aids in reducing return rates and improving the likelihood a customer will leave a positive review.

You can also leverage content to showcase the unique story behind each piece, such as the inspiration behind a new collection or the process of creating a custom design. By telling the story behind the jewelry, you give customers a chance to develop a deeper appreciation for the craftsmanship and emotional value of their purchases, leading to a more meaningful and positive customer experience.

I'll be covering:

• Why customer experience matters for marketing - and how jewelry marketing content can support that

• How you can use content to support the customer experience at various stages of the customer journey

• How to get your existing customers to share your content with others, thus spreading brand awareness and acquiring new happy customers

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:
Is it Time for the Return of the Catalog? https://www.mytotalretail.com/article/is-it-time-for-the-return-of-the-catalog/
McKinsey: Consumers are trading down — and splurging https://www.retaildive.com/news/consumers-continue-to-spend-through-economic-uncertainty-report/648891/
Promotions … Don't Train Your Customers https://www.mytotalretail.com/post/promotions-dont-train-your-customers/

Other links from this episode:
Effy Jewelry - https://nationaljeweler.com/articles/5600-effy-fetes-40-years-with-new-campaign

Transcript: https://joyjoya.com/customer-experience-jewelry-marketing

00:00 - Start
4:52 - Primary Episode Content
20:59 - Jewelry Brand Case Study
25:03 - The Gold Mine
33:05 - Jewelry and Marketing News Articles

Here's a riddle: what's the most-opened email in your Klaviyo flows? Spoiler alert — it's not the flashy ones. It's the humble shipping confirmation.

Most brands treat it like a receipt: order number, tracking link, done. But this is actually the peak moment of customer excitement. Ignore it, and you've wasted the best chance you'll ever have to delight and build trust.

💡 In this episode, you'll learn:
✨ Why shipping confirmations matter more than you think
✨ The clear line between transactional and marketing (and why you can't blur it)
✨ The checklist of essentials every customer needs in this email
✨ How to infuse your brand voice, resources, and community into the experience
✨ Practical tweaks to make your confirmations trustworthy and memorable

And in today's Gold Mine segment, I'm opening up about something I wrestle with constantly: the pressure of always feeling "behind." I'll share why the finish line is a myth — and how choosing priorities over perfection has changed the way I work.

👉 If you're ready to rethink the email hiding in plain sight, this episode will show you how to turn a functional touchpoint into a powerful brand moment.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/turning-your-shipping-confirmation-emails-into-a-client-retention-tool

Episode #241 - "Support Your Jewelry Marketing With Content Pillars"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant. 

Welcome to Episode #241. In this episode, we'll be talking all about content pillars for your jewelry marketing. You've probably heard the word "pillar" before in reference to architecture; it's something that holds up a structure. 

Similarly, a content pillar is like the foundation that holds up all of your jewelry marketing efforts, from social media to email campaigns. It creates a solid and inviting experience for your audience, which is essential for any successful marketing plan.

If you've ever found yourself at a loss for words when it comes to marketing, then you won't want to miss this episode. We'll show you how to use content pillars to streamline your jewelry marketing efforts and make them more effective and efficient. Say goodbye to feeling overwhelmed by your marketing strategy and hello to a more strategic and impactful approach.

I'll be covering:

• What's a content pillar, and how can it help you streamline your jewelry marketing?

• What are some examples of content pillars?

• How can you make content pillars work for you?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Is Mass Appeal Even Possible Anymore? https://www.businessoffashion.com/articles/beauty/is-mass-appeal-even-possible-anymore/

Tiffany & Co.'s New Fifth Avenue Flagship Is So Much More Than a Jewelry Store https://www.wmagazine.com/fashion/tiffany-and-co-landmark-store-fifth-avenue-new-york-opening

What marketers can learn from luxury brands' use of nostalgia https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/nostalgia-marketing-luxury-brands/

 Other links from this episode:

Loren Hope's Butterfly Series - https://www.lorenhope.com/collections/the-butterfly-series-xv

Transcript: https://joyjoya.com/content-pillars-jewelry-marketing

00:00 - Start
4:29 - Primary Episode Content
19:25 - Jewelry Brand Case Study
25:33 - The Gold Mine
34:35 - Jewelry and Marketing News Articles

Episode #240 - "SEO Copywriting for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #240. In this episode, we'll be talking all about SEO copywriting for jewelry marketing. We're building on the last two episodes, which introduced you to SEO for jewelry marketing and then taught you how to do strategic keyword research while uncovering SEO-driven content opportunities. So please do catch up on #238 and #239 if you haven't already.

But if you're good to go, you should be feeling very ready for this last installment of the mini series SEO of Jewelry Marketing Jumpstart. Mastering the art of SEO copywriting can help you improve your rankings, drive more traffic to your website, and ultimately, boost your bottom line. But what exactly is SEO copywriting, and how can you use it to your advantage? That's what we'll be exploring in today's episode.

I'll be covering:

• When I say "SEO copywriting", what do I mean? Where does this copy actually go?

• How to incorporate keywords into your website copy

• Tools to help you streamline this process

• What to expect after you make add this copy to your website

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:
What Fashion Needs to Know About Lemon8 - https://www.businessoffashion.com/articles/marketing-pr/what-fashion-needs-to-know-about-lemon8/
Did Instagram Just Kill Linktree? - https://www.wired.com/story/did-instagram-just-kill-linktree/
Mailchimp's new GPT-powered AI tool can write marketing emails - https://www.fastcompany.com/90877547/mailchimp-gpt-powered-tool-can-write-marketing-emails

Other links from this episode:

PRESLEY OLDHAM'S JEWELRY COLLECTION WITH THE REALREAL FINDS BEAUTY IN IRREGULARITY - https://www.nylon.com/life/the-realreal-presley-oldham-upcycled-jewelry-collection

Transcript: https://joyjoya.com/seo-copywriting-jewelry-marketing

00:00 - Start
5:49 - Primary Episode Content
19:21 - Jewelry Brand Case Study
22:58 - The Gold Mine
28:11 - Jewelry and Marketing News Articles

Episode #239 - "SEO Content Opportunities and Keyword Research for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to Episode #239. In this episode, we'll be diving deeper into the world of Search Engine Optimization (SEO) for jewelry marketing. In our last episode, we gave you a taste of what SEO is and how it works. But in this episode, we're going to take it to the next level by showing you exactly how to conduct keyword research and find the perfect SEO-driven content ideas for your jewelry brand.

Now, I know we briefly touched on the concept of keywords in our previous episode, but today we're going to explore it in much greater detail. We'll teach you how to tailor your jewelry marketing content to rank higher on Google search results and give you the best possible chance of being discovered by potential customers.

And the best part? You don't need to spend a fortune to do it! With a little creativity and a deep understanding of your target audience (which we've been stressing throughout our Jewelry Marketing Jumpstart series), you'll be able to find plenty of low-cost or even free ways to improve your SEO game. So get ready to take your jewelry brand to the next level!

I'll be covering:

• Why it's important to be thoughtful about keyword research and proactive about finding content opportunities if you're serious about taking advantage of the benefits of SEO

• Where to find content ideas as well as keywords and how to choose the right ones for your jewelry brand

• How to see what your competitors are doing - and how to know if it might be worth trying to "one up" them with your content

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Dallas' Ylang 23 Partners with Immerss for Livestreamed Jewelry Shopping, Digital 'Clienteling'
https://dallasinnovates.com/dallas-ylang-23-partners-with-immerss-for-livestreamed-jewelry-shopping-digital-clienteling/
New Features on Instagram Reels: Trends, Editing and Gifts
https://about.fb.com/news/2023/04/instagram-reels-trending-audio-and-gifts-updates/
Instagram Remains a Priority Platform for Marketers. Here's Why https://www.adweek.com/social-marketing/instagram-remains-priority-platform-marketing-trends-2023/

Other links from this episode:

Keyword Tool: https://keywordtool.io/
JTV Referral Program - https://www.jtv.com/about/referral-program
The E Myth Revisited - https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
Desired Brand Effect - https://www.amazon.com/Desired-Brand-Effect-Saturated-Timeless/dp/1734322802/

Transcript: https://joyjoya.com/seo-keywords-jewelry-marketing

00:00 - Start
5:08 - Primary Episode Content
27:57 - Jewelry Brand Case Study
32:01 - The Gold Mine
39:37 - Jewelry and Marketing News Articles

Episode #238 - "A Beginner's Guide to SEO for Jewelry Marketing Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #238! Today, I'm diving into the exciting world of search engine optimization, or SEO for short. Now, I know that SEO can be a tricky topic for many jewelry entrepreneurs and marketers out there. It's often shrouded in mystery and can leave people feeling baffled.

But fear not! Throughout the next few episodes of the Jewelry Marketing Jumpstart series, I'm here to demystify SEO and help you understand what it is and how it works. By the end of this series, you'll have a clear understanding of this powerful marketing tactic and be ready to tackle it head-on, if you choose to do so.

I'll be covering:

• The basics of SEO to the various approaches you can take to optimize your website for search engines.

• How you can determine if SEO is the right focus for your jewelry business at this time

• What tools and resources you'll need to get started

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:
Behind the Text Message Marketing Boom
https://www.businessoffashion.com/articles/marketing-pr/behind-the-text-message-marketing-boom/
Saks CMO on How Luxury Marketing is About Making it Both 'Aspirational and Really Easy' https://www.retailtouchpoints.com/topics/digital-marketing/saks-cmo-on-how-luxury-marketing-is-about-making-it-both-aspirational-and-really-easy
3 ways to drive sales with email https://martech.org/ways-to-drive-sales-with-email/

Other links from this episode:

MiaDonna: https://www.miadonna.com/
MiaDonna Screenshots: https://drive.google.com/drive/folders/1YHpZq0zEHPwqM96QkAwm1ZQMSP0fJlPc?usp=sharing

Keyword Tools:

https://www.wordstream.com/keywords
https://answerthepublic.com/
https://ads.google.com/home/tools/keyword-planner/
https://ahrefs.com/webmaster-tools

Transcript: https://joyjoya.com/seo-jewelry-marketing-content

00:00 - Start
3:23 - Primary Episode Content
24:26 - Jewelry Brand Case Study
29:14 - The Gold Mine
36:22 - Jewelry and Marketing News Articles

Episode #237 - "Optimize Your Jewelry Marketing With Effective Web Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #237! I move beyond all the foundational stuff we've covered so far since the beginning of the year, from shaping your brand to getting to know your audience and competition, brainstorming content ideas, and creating a content plan. 

Now we're getting into the nitty-gritty details of making content.

In this episode and many more to come, I'm going to share with you the most effective ways to create and share jewelry content with your target audience. We'll start by exploring the best practices for creating content on your website, and we'll dive deep into this topic over the next few episodes.

Not only that, but I'll also be teaching you the essentials of search engine optimization (SEO) and ecommerce user experience. So, get ready to take your jewelry marketing content game to the next level and watch your brand soar!

I'll be covering:

• What do I mean when I say "website content"?

• Why's it so important to be a caretaker of your website content and to approach it with a strategy in mind?

• How can you start improving upon your content today and as we move through the next few episodes?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

4 promising use cases for generative AI in content marketing
https://www.insiderintelligence.com/content/4-promising-use-cases-generative-ai-content-marketing

What Is Quiet Luxury And Why Is The Trend Louder Than Ever?
https://www.elle.com/uk/fashion/trends/a43449527/quiet-luxury/

HermèsFit: The Amalgamation of Fitness and Luxury Fashion
https://www.lofficielsingapore.com/fashion/hermes-hermesfit-singapore-sports-active-fitness-luxury

Related Content:

Success With Jewelry Episode #17 - https://podcasts.apple.com/us/podcast/17-laryssa-and-liz-share-an-intro-to-ecommerce/id1642413048?i=1000590623091

Use ChatGPT for Marketing Your Business - https://youtu.be/v35AQnsz-No

#212 The Gold Mine: Your Brain Is Sabotaging Your Marketing - https://youtu.be/eljGRIc3Q98

#219 Interview With Emma Morgan - https://youtu.be/PfI8i0jGtvo

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Marla Aaron Website Content

https://marlaaaron.com/

Corresponding email marketing campaign - https://milled.com/stephaniegottlieb.com/five-ways-to-get-wedding-ready-nbHp5a-GaWwGm2m-

Transcript: https://joyjoya.com/jewelry-marketing-web-content

00:00 - Start
3:56 - Primary Episode Content
22:01 - Jewelry Brand Case Study
26:09 - The Gold Mine
32:50 - Jewelry and Marketing News Articles

Episode #236 - "Transform Your Jewelry Marketing Content Ideas into a Functional Plan"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #236! I discuss how you can transform your ideas for marketing your jewelry into a functional content plan! You and/or your team will be able to use this plan to stay organized, focused, and on track toward achieving your goals.

If you want to be a jewelry marketing superstar, then you need to show up consistently and deliver content that wows your audience. But let's face it, consistency can be tough. That's why having a solid plan in place is the only way to stay accountable and keep crushing it.

It's not sexy, it's not rocket science. But it's powerful. One of my primary areas of focus when working with clients involves developing strategies to continuously stay ahead of the content plan. Why? Because being ahead allows you to execute with greater precision and clarity. Additionally, it frees up time and mental space to improve, adapt, and optimize your content.

I'll be covering:

• Some tools you'll want to consider using for your content plan

• How to structure your content plan and what it should include

• How to populate your content plan and continue to refine it over time

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Scientific gems are having a sparkly moment - https://www.marketplace.org/2023/03/20/scientific-gems-are-having-a-sparkly-moment/

Mobile leads e-commerce activity among fashion consumers, report finds - https://www.marketingdive.com/news/Syte-ecommerce-fourth-consumer-spending-report/645805/

You may be surprised to know that luxury brands have a huge amount of fake Instagram followers - https://www.iol.co.za/business-report/companies/you-may-be-surprised-to-know-that-luxury-brands-have-a-huge-amount-of-fake-instagram-followers-d5033568-7c36-4aa2-a660-7c629f81b701

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump
Stephanie Gottlieb's Bridal Program - https://stephaniegottlieb.com/pages/bridal-program
Corresponding email marketing campaign - https://milled.com/stephaniegottlieb.com/five-ways-to-get-wedding-ready-nbHp5a-GaWwGm2m-

Transcript: https://joyjoya.com/jewelry-marketing-content-plan

00:00 - Start
3:56 - Primary Episode Content
20:30 - Jewelry Brand Case Study
24:49 - The Gold Mine
31:09 - Jewelry and Marketing News Articles

Episode #235 - "Tactics for Generating Jewelry Marketing Content Ideas"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #235! I share tips on how to kickstart your brainstorming process for strategic jewelry marketing content that shines brighter than a diamond.

Let's face it: coming up with fresh and exciting ideas for your jewelry brand can be tough. But fear not, because I've got you covered with a step-by-step process that will keep your marketing calendar jam-packed with content that will dazzle your audience and drive your business goals. 

We're building on the last episode where we created a killer one-page content strategy. Now, we're taking things to the next level by considering your target audience, your passions and strengths, and even the holiday calendar to create content that sparkles. I'm also sharing top sources of inspiration to help you stay ahead of the competition and keep your customers happy. 

I'll be covering:

• What to consider first before starting your jewelry marketing content brainstorm

• Some ideas for organizing and expanding upon your brainstorm

• Where to find additional inspiration to fill out your topics when you feel spent

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Great merchandising never goes out of fashion

https://www.mckinsey.com/industries/retail/our-insights/great-merchandising-never-goes-out-of-fashion
Explaining luxury's new brand identifiers https://www.voguebusiness.com/fashion/marketing-at-scale-explaining-luxurys-new-brand-identifiers
4 Reasons To Unleash Your Archives https://www.forbes.com/sites/forbesagencycouncil/2023/03/17/4-reasons-to-unleash-your-archives/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump
National Day Calendar - https://nationaldaycalendar.com/
Answer the Public - https://answerthepublic.com/
Brilliant Earth's Blog - https://www.brilliantearth.com/news/

Transcript: https://joyjoya.com/brainstorm-jewelry-marketing-content 

00:00 - Start
3:50 - Primary Episode Content
26:12 - Jewelry Brand Case Study
31:50 - The Gold Mine
40:43 - Jewelry and Marketing News Articles

Episode #234 - "Create a Winning Content Strategy for Your Jewelry Brand"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

 Welcome to episode #234! Today, we're going to take all the pieces of "Jewelry Marketing Jumpstart" and turn them into a killer content strategy for your jewelry brand.

 We've covered everything from nailing down your jewelry brand identity to telling captivating stories and analyzing your competition. And let's not forget about setting goals and measuring your progress - we've got you covered there, too.

 Now, it's time to put all that hard work to good use and create a content strategy that will take your jewelry marketing game to the next level. And don't worry, even if you're a DIY kind of person, I've got you covered. We're going to keep it simple and break down the strategy into one single page.

Once you've got your strategy locked in, you'll be able to come up with a never-ending stream of content ideas that perfectly align with your unique value proposition and business goals. 

I'll be covering:

• What to include in your one-page strategy for jewelry marketing content

• Considerations you'll want to make before committing to the strategy

• Expectations for outcomes and how you can mentally prepare yourself for the next steps

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

Jewelry Fans Recognize Their Favorites

https://www.nytimes.com/2023/03/12/fashion/jewelry-marie-lichtenberg-paris.html
More Social Media Discussion is Moving to Messaging, Which is Important for Marketers to Note https://www.socialmediatoday.com/news/Social-Interactions-Moving-to-DMs-What-it-Means-for-Marketers/644871/
The Perfect Pink Paint (With the Cutest Name) Drenches This Jewelry Designer's Bay Area Office https://www.domino.com/style-shopping/nice-work-ariel-gordon-bay-area-office/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump
Journal by Monica Rich Kosann https://www.monicarichkosann.com/blogs/journal

Transcript: https://joyjoya.com/jewelry-marketing-content-strategy

00:00 - Start
4:20 - Primary Episode Content
19:09 - Jewelry Brand Case Study
23:07 - The Gold Mine
29:17 - Jewelry and Marketing News Articles

Episode #233 - "Metrics that Matter: KPIs for Jewelry Marketing Success"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #233! Today, we're going to dive into the world of jewelry marketing and explore some impactful key performance indicators (KPIs) that will help you crush your business goals.

Last time, we talked about setting SMART goals, but that was just the beginning. If you want to track your jewelry marketing progress and celebrate your successes (with cake and champagne, of course), you need to know about KPIs. Without them, you're just guessing - and who wants to do that?

I'll be covering:

• What's a key performance indicator, and why do you need to have KPIs?

• What are some common KPIs for jewelry marketing content?

• How do you choose the KPIs you should be monitoring?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

As influencer marketing continues to mature, here's why brands are hiring creators as 'creative directors'
https://digiday.com/marketing/as-influencer-marketing-continues-to-mature-heres-why-brands-are-hiring-creators-as-creative-directors/
Email Personalization: The Forgotten Art of Making People Feel Heard
https://ceoworld.biz/2023/03/01/email-personalization-the-forgotten-art-of-making-people-feel-heard/
A new economic engine for culture: What comes after social media as we know it
https://on.substack.com/p/2million

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump
BigCommerce Ecommerce Formula - https://www.bigcommerce.com/blog/one-powerful-formula-help-reach-online-sales-goals-sellmore/
Kay Jewelers - https://www.tiktok.com/business/en-US/inspiration/kay-jewelers-691

Transcript: https://joyjoya.com/jewelry-marketing-kpis

00:00 - Start
4:07 - Primary Episode Content
22:11 - Jewelry Brand Case Study
22:52 - The Gold Mine
29:58 - Jewelry and Marketing News Articles

Episode #232 - "Drive Jewelry Marketing Success Through Goal-Oriented Content"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Welcome to episode #232, where we'll be diving into the juicy details of setting goals that are Specific, Measurable, Attainable, Relevant, and Time-Based (SMART). Trust me, these goals are the secret sauce to creating killer jewelry marketing content that's purpose-driven and effective.

By the end of this episode, you'll be a pro at setting goals that align with your content objectives, whether you have one or many. Once you have a clear picture of what you want to achieve with your jewelry marketing content, you'll be unstoppable!

Let's face it, we all want to create content that makes an impact. But the difference between the content creator who's just winging it and the savvy jewelry business owner who's crushing their marketing game is simple - having a specific goal in mind. So, let's dive in and start setting some SMART goals that will guide your content creation journey to success!

I'll be covering:

• What should a "good" goal include?

• What are some of the types of goals you can set for your jewelry marketing content? 

• How can you choose the best goals? Hint: it has to do with your Customer Personas. I told you they were important!

• How to start brainstorming ways to use content in service of your goals.

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic
https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278
Why retailers and platfotms are rushing to incorporate AI and ChatGPT into online shopping https://www.modernretail.co/technology/why-retailers-and-platforms-rushing-to-incorporate-ai-and-chatgpt-into-online-shopping/
14 Ways For Marketing Teams To Get Customers Engaged With A Fun Competition
https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-ways-for-marketing-teams-to-get-customers-engaged-with-a-fun-competition/?sh=591d33872f2f

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump
Add A Pearl - https://addapearl.com/

Transcript: https://joyjoya.com/jewelry-marketing-content-goals

00:00 - Start
3:41 - Primary Episode Content
26:22 - Jewelry Brand Case Study
31:23 - The Gold Mine
36:32 - Jewelry and Marketing News Articles

Most brands treat the unsubscribe link like a dirty little secret, buried at the bottom of emails. But what if letting people go could actually strengthen your marketing?

In this episode, I'm flipping the script on the unsubscribe button. You'll learn why giving subscribers more choice and control isn't a loss at all - it's the key to healthier deliverability, stronger trust, and a more loyal audience that actually wants to hear from you.

💡 Here's what you'll discover:
✨ Why letting go of disengaged subscribers makes your brand stronger
✨ Two stages of re-engagement and sunset flows to keep your list healthy
✨ How to design an unsubscribe process that leaves the door open
✨ The personalization strategies that make people want to stay
✨ Small, practical ways to improve subscriber experience this week

Plus, in the Gold Mine segment, I'm opening up about an emotion we don't always admit to: jealousy. I'll share how even while cheering others on, you can sometimes feel that sting of comparison - and why those moments can actually point you back toward your own deepest desires.

👉 Don't miss this one if you want to clean up your list, improve deliverability, and build stronger, more respectful relationships with your subscribers.

Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/the-power-of-unsubscribe

Episode #231 - "How to Do a Content + Storytelling Audit for Your Jewelry Brand"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Are you ready to take your jewelry brand's marketing to the next level? Episode #231 is for you. It's time to conduct a jewelry Content and Storytelling Audit, and I've got all the tips you need to get started! 

If you've been following along with the Jewelry Marketing Jumpstart step-by-step program that I've been sharing over the past few weeks, you're now ready to assess your current marketing content and storytelling, so you know exactly where you stand. After all, you can't plot a course for success until you know where you're starting from. 

Let's dive in and take your jewelry brand to new heights!

I'll be covering:

• What's a jewelry Content and Storytelling Audit, and why's it important for jewelry brands that want to stand out in a Sea of Sparkle?

• How can you start auditing your jewelry marketing content and storytelling?

• What will you be doing with the results?

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

In Marketing, Resist the Temptation to Go Short

https://www.cmswire.com/digital-marketing/in-marketing-resist-the-temptation-to-go-short/
How to Optimize for AI 'Answer Engines'
https://www.practicalecommerce.com/how-to-optimize-for-ai-answer-engines
How to make collaborative content work for your brand
https://www.clickz.com/how-to-make-collaborative-content-work-for-your-brand/268231/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Seth Godin's blog post - https://seths.blog/2012/09/the-soapbox-and-the-city/

Missoma - https://www.missoma.com/blogs/our-journal

Transcript: https://joyjoya.com/content-marketing-audit-jewelry

00:00 - Start
3:12 - Primary Episode Content
14:40 - Jewelry Brand Case Study
19:57 - The Gold Mine
25:04 - Jewelry and Marketing News Articles

Episode #230 - "How to Do Competitive Analysis for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

Are you tired of seeing the same old thing in the jewelry industry? In this episode, I'm excited to dive deeper into the topic of content marketing from episode #228 and show you how to transform your business from blending in to standing out.

Get ready to make a splash in the Sea of Sparkle! We'll be talking about how to analyze your competitors and their content to break free from the Sea of Sameness. It's time to take action and try something new, and I'll be guiding you every step of the way.

Because let's face it, being unique is what sets apart the legends from the rest. So, let's roll up our sleeves and get ready to unleash our creative potential!

I'll be covering:

• How is the audience persona different from your target market, and how many personas do you need for jewelry marketing?

• What should the audience persona include? How can you get this information?

• How will you be able to apply these personas in your jewelry marketing?

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

10 FAIL-PROOF WAYS TO GENERATE NEW CONTENT IDEAS https://www.plannthat.com/10-ways-to-generate-new-content-ideas/
How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win) https://www.retailtouchpoints.com/topics/digital-marketing/email-marketing/how-benefit-cosmetics-turned-product-launch-into-an-event-major-marketing-win-blush
How to Drive More Local Foot Traffic With Instagram
https://www.socialmediaexaminer.com/how-to-drive-more-local-foot-traffic-with-instagram/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Jewelers Hungry for Valentine's Day Moments Create Fun Food Collabs
https://www.jckonline.com/editorial-article/jewelers-hungry-for-valentines-day/
"ai-generated sameness" https://marketoonist.com/2023/02/ai-generated-sameness.html
My ChatGPT for Jewelry Marketing Tutorial: https://youtu.be/v35AQnsz-No

Transcript: https://joyjoya.com/competitive-analysis-jewelry-marketing

00:00 - Start
3:13 - Primary Episode Content
18:32 - Jewelry Brand Case Study
24:17 - The Gold Mine
30:19 - Jewelry and Marketing News Articles

Episode #229 - "How to Create Audience Personas for Jewelry Marketing"

To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details.

In this episode, I'll be explaining how you can generate audience personas to help you create the content that will naturally attract your target customer for your jewelry marketing. 

As I mentioned in the last episode, content marketing for jewelry brands is all about captivating the target customer right when they're in the right mindset to learn about your brand and your products, so you'll be learning how to identify who that person is (and how to document their characteristics and needs for yourself and your team) by checking out this episode.

I'll be covering:

• How is the audience persona different from your target market, and how many personas do you need for jewelry marketing?

• What should the audience persona include? How can you get this information?

• How will you be able to apply these personas in your jewelry marketing?

From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. 

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

News Articles:

BuzzFeed says it will use AI tools from OpenAI to personalize its content
https://www.theverge.com/2023/1/26/23572834/buzzfeed-using-ai-tools-personalize-generate-content-openai
The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know
https://www.skyword.com/contentstandard/risks-and-rewards-of-using-generative-ai-for-content-creation-what-brand-marketers-need-to-know/
5 Ways to Make Your Marketing Emails More Personal — Without Personalization
https://www.cmswire.com/digital-marketing/5-ways-to-make-your-marketing-emails-more-personal-without-personalization/

Other links from this episode:

Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump

Katie Dean Jewelry Blog Post - https://katiedeanjewelry.com/blogs/the-blog/galentines-party-inspiration

Transcript: https://joyjoya.com/audience-personas-jewelry-marketing

00:00 - Start
3:06 - Primary Episode Content
19:12 - Jewelry Brand Case Study
22:35 - The Gold Mine
29:05 - Jewelry and Marketing News Articles