EP 139.  How can you help more moms on a local level? Kiley Stromberg, the founder of MoCo Mom shares how she’s making a difference for moms in Moore County, North Carolina, by providing crucial resources, fostering a supportive environment, and addressing challenges local mothers face. Ideas and opportunities for brands looking to connect with moms at a local level.  SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/MoCo-Mom-Local-Community-Kiley-Stromberg-episode-139/        Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704        SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other marketing leaders trying to figure out their content marketing plans, like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab      Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 138. Host, Sarah Panus, has a big announcement about a pivot this podcast is making. Marketing With Empathy is niching down to focus specifically on Marketing With Empathy -- to Moms! It will now be the podcast for brands that want to target and engage moms. Listen to Sarah's quick announcement and what to expect going forward. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/138   Take Sarah's FREE QUIZ: Which of These Content Makeovers is Right for Your Brand? Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As they grow to become America's dominant generation, understanding the emotional difference in trends, culture and tech will separate brands that success with this demographic from those that fail. What you need to know... SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/genz-doesnt-buy-things-they-buy-inspiration-ian-baer-sooth-episode-129/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

Sarah shares 8 actionable tips to keep you and your content team engaged to retain and attract top talent during this time of the “Great Resignation”. 4 tips for YOUR career + 4 tips for your DIRECT REPORTS. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-tips-to-keep-your-content-team-engaged-during-great-resignation-episode-39/ BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a WORK WITH SARAH: www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

There are more people trapped in slavery today than any time in history. Marketing & Creative lead, Brittany Baker, joins Sarah to discuss the intersection of storytelling to honor the survivors and drive donor action. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/storytelling-to-end-slavery-human-trafficking-ijm-episode-38/ DONATE: https://www.kindredspeak.com/donate INSTAGRAM: https://www.instagram.com/iamsarahpanus/    SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9 Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/handwritten-notes-re-imagined-for-digital-age-david-wachs-episode-37/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a WORK WITH SARAH: www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Three highly experienced coaches with more than 45 years’ combined experience in executive coaching, facilitation, leadership for profit, non-profit and academic settings, join Sarah to share hands-on ways to embrace the suck to thrive in your career/life. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/embrace-the-suck-vulnerability-failure-courage-tips-from-3-experts-episode-36/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Wallace, President of InnerView shares how to drive stronger biz results by selling your brand story through your employees using a Brand Transfer Score that helps bridge the confidence gap btw marketers & employees. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/selling-your-brand-story-through-your-employees-chris-wallace-innerview-episode-35/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 34. Brand communities. CEO Sue Frech, of Vesta, shares advice to help brands better engage customers long-term instead of renting your audience from a social channel. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/power-of-community-based-marketing-ceo-sue-frech-vesta-episode-34/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 33. Can you actually have a productive brainstorm with others, in only 4-minutes? Sarah recaps a technique she read about in Harvard Business Review. How to do it, and when to use it. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/creativity-the-4-minute-brainstorm-episode-33/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 32. Today we are niching down and getting into what storytelling content support looks like for financial institutions. What to think about when creating content, and how to find your niche audience. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/financial-institution-content-advice-shondell-varcianna-varci-media-episode-32/  LINKEDIN: https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 31. SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/using-seo-to-inform-brand-storytelling-ovative-group-nick-noble-episode-31/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a  LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 30. Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/why-and-how-to-use-storytelling-on-your-website-corrie-myers-episode-30/ LINKEDIN:  https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a  LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you.  Director of Data Insights for Alpha-Diver, Mary Mathes joins to help you think about ways you can better understand your customers and potential customers. What is the context around how their human brain is responding to make decisions about what they will or won't purchase from you?    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/decoding-consumer-buying-behaviors-mary-mathes-alpha-diver-episode-128/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 29. Is influence marketing right for your brand? Part 2 of Sarah’s influencer marketing series, Sarah shares more about one of her six categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/ways-to-use-customers-in-your-influence-marketing-plans-episode-29/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a  LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 28. What’s the insight that helps shape a story and solve your consumer's problems? VP of Communications & PR at Shutterfly, Jennifer joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful Company. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/using-data-to-tell-a-story-shutterfly-jennifer-george-caligiuri-episode-28/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 27. Functional Practitioner, Victoria Franca teams up with Sarah to discuss something you may not know about—but should. Sarah’s mineral health journey and the impact on your health and ability to thrive in your career. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/are-your-mineral-levels-holding-you-back-in-your-career-victoria-franca-omne-wellness-episode-27/ INSTAGRAM: https://www.instagram.com/iamsarahpanus/    SIGN UP FOR BRAND STORYTELLING INSPO & ADVICE: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 26. Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces, joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/cambrias-pinterest-igtv-alyssa-greve-episode-26/ INSTAGRAM: https://www.instagram.com/iamsarahpanus/    SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 25. VP of Media and Digital Activation at Sleep Number, Lisa Bailey, goes down memory lane with Sarah to discuss their brand storytelling evolution the last 10+ years. Together, Sarah and Lisa have worked with Sleep Number more than 32 years combined! ALL sorts of juicy goodness. How Sleep Number makes mattresses engaging. SHOW NOTES: https://blog.kindredspeak.com/sleep-number-episode 25 SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e Learn more about your ad choices. Visit megaphone.fm/adchoices

In case you missed it, listen to replay of Sarah Panus’ Brand Storytelling webinar. Discussing why EFD is a BFD; the 5 Essentials Every Brand Storytelling Blueprint Needs; and details about Sarah’s new online course, Brand Storytelling Blueprint. BRAND STORYTELLING BLUEPRINT™ COURSE: https://sarah-panus.mykajabi.com/brand-storytelling-blueprint SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 23. What are you doing to advance your skills & stay competitive? Why feeling “too busy” isn’t doing you any favors, and a helpful way to quickly help your brand storytelling strategy work. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/too-busy-think-about-this-episode-23/ BRAND STORYTELLING BLUEPRINT COURSE: https://sarahpanus.podia.com/brand-storytelling-blueprint SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 22. Is there a better way to get alignment on your content plans inside your organization, and reduce push-back and future revisions? Sarah’s advice to help. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/get-alignment-on-your-content-plan-episode-22/ LEARN MORE ABOUT SARAH'S ONLINE COURSE: https://www.kindredspeak.com/courses  3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 21. Wondering what else you can do to better organize and plan your brand storytelling strategy? Sarah Panus shares advice and insights after extensive research/experience across content marketing roles. JOIN the Brand Storytelling Blueprint mini-course waitlist at www.kindredspeak.com/waitlist SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/9-ways-to-think-like-a-brand-editorial-director-episode-21/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 20. Energy Engineer, Caroline Milton from The Transformation Table, joins Sarah Panus to discuss habits to help increase your energy levels to help you thrive in your career and personal life. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-increase-your-energy-levels-caroline-milton-episode-20/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 127. Social media marketing is powerful, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week? Guest, Karlyn Ankrom answers both of these questions, and she joins host. Sarah Panus, to share several examples of brands doing a great job of having fun with social to drive engagement. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/social-5-steps-to-attract-more-leads-get-unstuck-in-1-hour-a-week-episode-127/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 19. What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/influencer-vs-influence-marketing-jason-falls-episode-19/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 18. Sarah shares eight of her favorite e-newsletters. What she likes about each of them, and how you can sign up if any sound interesting and creativity-inspiring to you. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-newsletters-for-creative-inspiration-episode-18/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 17. Sarah and influencer expert guest, Kelly Olexa from Lumanu and The Kelly O Show, discuss: What brands should avoid to be successful with influencers; micro and nano influencers; paid social distribution; measurement & Kelly’s mistake you can learn from. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/micro-nano-influencer-marketing-kelly-olexa-episode-17/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 16. Emmy-winning filmmaker, Jesse Roesler joins Sarah to discuss: Authenticity in storytelling; Documentary film; How to find great stories; When to use video; Components of emotional filmmaking; Power of music/sound; Brands as publishers & filmmakers; Best practices for brands partnering w/filmmakers. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/all-things-video-storytelling-with-emmy-winner-jesse-roesler-episode-16/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 15. Can replacing the words you use improve your mood, reduce stress and increase productivity? Sarah shares advice on how to rephrase your words to have more positive outputs in life.  SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/power-of-the-words-we-use-episode-15/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE https://www.kindredspeak.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 14. Using the StoryBrand process/framework to educate and inspire you to think creatively about your brand storytelling plans, with guest Katie Lantukh, of Murphy Marketing. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/can-storybrand-process-help-your-brand-storytelling-plans-katie-lantukh-episode-14/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE https://www.kindredspeak.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 13. Why and how you can add video to your organization’s communications toolkit. Sarah's conversation with video storytelling expert & coach, Mary Knox Miller of Harvard Business School/ owner of maryknoxmiller.com. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/non-profit-video-storytelling-tips-mary-knox-miller-episode-13/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/    3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 12. Want to be even more creative? Looking for inspiration in future content planning sessions? Deanna Cioppa, Director of Strategy Services at Contently, joins Sarah in this episode to discuss why boundaries are actually good for creativity; content measurement; and her answer to my "hot seat" question. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-be-more-creative-using-boundaries-contently-episode-12/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 11. What content marketing and brand storytelling trends should you be aware of in 2021? After loads of research and personal insight, Sarah Panus shares her top 9 content marketing and brand storytelling trends for 2021. SHOW NOTES: https://blog.kindredspeak.com/2021-content-marketing-trends-brand-storytelling-trends INSTAGRAM: https://www.instagram.com/iamsarahpanus/ LINKEDIN: https://www.linkedin.com/in/spanus/ SARAH WEBSITE: https://www.kindredspeak.com/  View show notes: https://www.podpage.com/marketing-with-empathy/blog/9-content-marketing-brand-storytelling-trends-of-2021-episode-11/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining Sarah is Heather Cmiel, APR, Global Marketing Communications Strategy Lead at 3M. Heather unpacks her years of experience at 3M, past agencies and organizations to share the idea that empathy and storytelling means you have to bring your most authentic self to work every single day. View show notes: https://www.podpage.com/marketing-with-empathy/blog/why-being-authentic-with-yourself-makes-you-a-better-brand-storyteller-3ms-heather-cmiel-episode-10/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind Hallow’s wildly popular Pray40 challenge, with callouts to think about for your own brand challenges.    SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/hallow-apps-pray40-content-brilliance-episode-126/   (QUIZ) READY TO IMPROVE YOUR CONTENT STRATEGY?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         Learn more about your ad choices. Visit megaphone.fm/adchoices

Self-care isn't selfish. It's necessary if you want to remain healthy and thrive in life. Ellen Leonard, CEO, Wellness Coach, Stress Management Consultant, Professor, Ayurvedic Practitioner and Podcaster, joins Sarah to share actionable advice to help you work on your own health and self-care.   Read show notes: https://www.podpage.com/marketing-with-empathy/blog/business-leaders-how-to-prioritize-your-health-self-care-ellen-leonard-episode-9/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 8. What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling efforts to the brand's bottom line; how to tell if an idea is right for your brand; what helps trigger creative inspiration for Kavita, and a mistake she's learned from. Read show notes: https://www.podpage.com/marketing-with-empathy/blog/roots-of-good-storytelling-thrive-global-kavita-lokchander-episode-8/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 7. What is influencer marketing & why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into Social Media Influencers. Sarah discusses: Why anyone who influences your audience is an influencer. Which brands social media influencers are and aren't right for. Qs to ask to understand who your audience engages with. 2 mistakes Sarah's made selecting social influencers. Influencer marketing stats to help answer if influencer marketing is effective. Show notes: https://www.podpage.com/marketing-with-empathy/blog/are-social-influencers-right-for-your-brand-episode-7/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you trust your intuition or gut? Or, are you finding yourself second guessing yourself more than you like? Well-being and leadership coach, Holly O'Hanlon, joins us on this episode to share wisdom about how to tap into your intuition to lead an authentic life. We cover what it means to actually life authentically. How to quiet your inner voice. What stops us from speaking up or sharing our creative ideas, and how to evaluate things as a third-party observer.  Show notes: https://www.podpage.com/marketing-with-empathy/blog/tap-into-your-intuition-to-lead-an-authentic-life-episode-6/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 5. Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In this episode we discuss the definition of empathy (it’s more than you think); discuss nostalgia marketing examples; misconceptions about empathy; and how SEO can give you great empathy insights. Show notes: https://www.podpage.com/marketing-with-empathy/blog/whats-an-empathy-filter-and-how-it-helps-business-results-episode-5/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to feel happier, healthier & fulfilled in your job? Running yourself ragged? Feeling like you need a pick-me-up? Guest and wellness coach, Mark Mohammadpour, specializes in helping communications professionals like you.  Mark talks about how he lost more than 150 lbs, and gives actionable and inspiring advice to help you nourish your success by being happier and identifying your purpose.  Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 3. What is a brand storytelling framework and why do you need one? Today, I’m going to talk more about the importance of having a strategic brand storytelling framework. What a brand storytelling framework includes, and tips to get started on yours. Or, revisions you should make to your current brand storytelling framework. Plus, a plug and play brand storytelling framework template for you. Show notes: https://www.podpage.com/marketing-with-empathy/blog/5-essentials-every-brand-storytelling-framework-needs-episode-3/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 2. Today we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR initiative you’re communicating. But even if you don’t work with a nonprofit—keep listening, because there’s lessons to be learned for any content marketer who wants to more emotionally connect with their audience and drive ACTION. Show notes: https://www.podpage.com/marketing-with-empathy/blog/can-emotional-brand-storytelling-save-lives-ryan-pena-be-the-match-episode-2/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 1. First episode. Let's get on the same page, shall we? What is brand storytelling marketing? We'll discuss the brand storytelling definition, why I decided to create an entire podcast dedicated to brand storytelling and content marketing to help you; what my obsession with empathy is; and more about who the heck I (Sarah Panus) am. Show notes: https://www.podpage.com/marketing-with-empathy/blog/what-is-brand-storytelling-marketing-episode-1/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How do I focus my brand storytelling strategy so work is less overwhelming? What are other brands doing? How can I be more creative? Welcome to the Marketing With Empathy podcast with content strategist, Sarah Panus. If you’re a Brand Storytelling, Content Marketing or Communications pro, join Sarah and her smart brand storytelling guests as they discuss empathy-driven strategies, ideas and inspiration for brand storytelling, influencer marketing, creativity, and mindset topics to believe in yourself more. (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 125. Quickly explain what you do in a way that attracts more customers.  Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains what a one-liner is; why it’s useful; who it’s good for; and how to craft and perfect yours to generate curiosity and get potential customers to say "tell me more".   SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/write-a-one-liner-for-more-impact-episode-125/   SARAH’S ONE-LINER WORKSHOPS: https://www.kindredspeak.com/one-liner-workshop     (FREEBIE) Content Marketing Hourglass Funnel PDF from Sarah Panus  https://sarahpanus.myflodesk.com/hourglassfunnel    MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 124. Networking can feel awkward and hard. Guest and author, Kurt Schmidt, shares advice from his book, The Little Book of Networking, to help you grow your career one conversation at a time. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/be-a-better-networker-advice-from-kurt-schmidt-episode-124/ SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 123. Marketing and business leaders lack the time, skills and people to get their content done well. Host, Sarah Panus outlines what Marketing With Empathy® will cover this year + where she’s been the last two months. So, you can learn ways to improve your brand’s content strategies to drive better business results.  If you're a marketing or business leader seeking actionable strategies to enhance your content marketing efforts, this is the podcast for you.   SHOW NOTES: xx    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9        Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 122. You're driven, but are you unknowingly self-sabotaging yourself? Break through mental barriers to achieve success. When it comes to work or personal goals, do you want it or really WANT it? How to shift your mindset for success. Sarah shares the tough observation from her husband that resulted in her own success epiphany, and realization that she's been making excuses the last 13 year when it comes to her wellness journey. Listen to see if you're doing the same thing in your life. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/uncover-your-hidden-sabotage-how-to-shift-your-mindset-for-success-episode-122/     JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab           (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices