Explore every episode of the podcast Marketing Vanguard
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Leadership and Risk-Taking: Empowering Marketing Teams with Claudine Patel, Opella's Head of Brand and Innovation for North America | 29 Aug 2024 | 00:29:55 | |
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Claudine Patel, Head of Brand and Innovation, North America at Opella. Opella is the new name for Sanofi's Consumer Healthcare Business Unit. Sanofi itself is the world's sixth-largest pharmaceutical and healthcare company and is headquartered in Paris, France. They discuss how Sanofi’s brands like Allegra, Dulcolax, and Gold Bond simplify science to make healthier living accessible. Claudine reflects on her career journey across consumer products and healthcare, highlighting the transferable skills between industries. The conversation touches on the importance of cultural relevance, resilience, collaboration in marketing, and the need for open discussions about failure. Claudine shares her leadership insights and highlights the value of empowering teams to take calculated risks. If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more! SurveyMonkey Curiosity Awards The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations. Curiosity awakens their imagination. It feeds their thirst for knowledge. It incites their insights into their customers and drives their creative vision. It fuels every successful strategy. That’s the essence that distinguishes the 10 marketers who are being honored as winners of the inaugural SurveyMonkey Curiosity Awards. The premise of the awards is simple: Celebrate extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries and communities. Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners Hosted on Acast. See acast.com/privacy for more information. | |||
| The Intersection of Creativity and Technology: Insights from Rei Inamoto of I&CO | 22 Aug 2024 | 00:35:19 | |
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny connects with Rei Inamoto, who is the Founding Partner at I&CO, a global innovation firm that helps brands navigate change. Rei has been named in Creativity Magazine’s annual “Creativity 50” as well as one of “the Top 25 Most Creative People in Advertising” by Forbes Magazine. He is one of the most influential individuals in the marketing and creative industry today. Rei shares his experience growing up as an identical twin and how it shaped his creative career. He talks about his roles at R/GA and the birth of the digital era in the late 90s. He also discusses the role of brand-side marketers in pushing agencies to embrace new technologies and the rise of the creator economy. Rei emphasizes the importance of experimentation and caution when it comes to using artificial intelligence in marketing. He also highlights how brands like Nike and Apple face challenges in maintaining their inspirational creativity. If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information. | |||
| Being a Vanguard in an Established Company: Lessons from Kate Huyett, CMO of Bombas | 16 May 2024 | 00:23:07 | |
Today, our guest is Kate Huyett, CMO of Bombas, a comfort-focused sock and apparel brand with a mission to help those in need. Join us as we discuss Kate's journey from Investment Banking at Goldman and Sach to her leadership roles in marketing. Kate shares Bombas’s mission, its evolution, and their unique marketing strategies. Learn about the importance of brand, collaboration, and the cross-functional nature of marketing. With insightful anecdotes and future plans, this podcast is a must-listen for marketing enthusiasts. Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify. If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information. | |||
| Kenny Mitchell, CMO of Snap - Distinguishing Between the Noise and the Signals | 27 Oct 2021 | 00:36:13 | |
In Kenny Mitchell’s return to the CMO Moves podcast, he reflects on the past two years in his role with a heavier focus on the future of AR. Serving as the lead for both the B2B and B2C business, Mitchell discusses the “magic” behind the platform’s most recent campaign, Open Your Snapchat, where consumers can open unique and localized AR experiences across major cities.Listen to this episode to learn what tools today’s marketers need in their tool belt and why curiosity is so critical. Also, make sure to listen to his first episode to get flooded with game-changing career advice. Hosted on Acast. See acast.com/privacy for more information. | |||
| Steven Tristan Young, CMO of Poshmark - Problem-Solving Over Perfection | 21 Oct 2021 | 00:42:17 | |
When Steven Tristan Young decided to take on the role of the first-ever CMO for the digitally native fashion marketplace Poshmark three years ago, he knew he had a big opportunity to make a mark on a lesser-known category that was ripe for adoption. And he was no stranger to taking on such a task, having served as VP of Growth for Grubhub at a time when the concept of food delivery was just starting to catch on.In this episode, Young shares what it means to be a tech CMO today and what skills are most needed for marketers moving forward. Hosted on Acast. See acast.com/privacy for more information. | |||
| Amina Pasha, CMO of Thrive Market on Launching its First Shoppable Cookbook | 13 Oct 2021 | 00:37:02 | |
When Amina first started, her career building consisted of iconic brands such as Pantene and Pampers at Proctor and Gamble. After 12 years, Amina set out on an important life journey that would determine her next big move to be CMO of the world’s first climate positive grocery store.Tune into this episode to learn more about Thrive Market’s shoppable cookbook launch and hear all about her journey to CMO! Hosted on Acast. See acast.com/privacy for more information. | |||
| David Tinson, CMO of EA, and Kalen Thornton, CMO of Gatorade - Marketing Is The Name of the Game | 09 Sep 2021 | 00:38:30 | |
For the sports-fuel brand Gatorade and video game software company Electronic Arts, entertainment has been blurring the line between the business and their audiences. From partnerships with Snoop Dogg and Keyshawn Johnson to bringing sports to digital via Twitch like having Marshawn Lynch and more athletes recreate the Pro Bowl during the pandemic, both brands have seen an incredible digital transformation in the past years.Discover the moves David and Kalen are taking to fuel sport, how playing the video game Madden came full circle for the marketers' strategy, and how embracing the community as a shared experience allowed them to tap into unique insights. Hosted on Acast. See acast.com/privacy for more information. | |||
| Lisa Pillette, CMO of Casper - Awakening the Power of a Well-Rested World | 25 Aug 2021 | 00:40:08 | |
With a long and exciting history in the retail space, Lisa Pillette is pioneering the mattress industry with authenticity and warmth. After spending time at some of the world’s most exciting brands such as Ralph Lauren, Lacoste, and HSN, it’s no wonder the young direct-to-consumer brand, such as Casper, is thriving.Tune into this special guest-hosted episode of CMO Moves to hear Lisa talk about tapping into the creative process and what her favorite summer sweet treat is! Hosted on Acast. See acast.com/privacy for more information. | |||
| Special Edition: How Letting Viewers Choose Ads or No Ads Solidified Hulu's Streaming Business | 19 Aug 2021 | 00:33:41 | |
Special Edition: The Business of Marketing Season 2! Adweek’s Chief Innovation Officer, Toby Daniels sits down with Hulu President Kelly Campbell to discuss her role managing Hulu’s suite of on-demand and live streaming businesses, as well as, overseeing Disney’s digital media and Movies Anywhere business. They also dive deep into Kelly’s extensive career, which includes serving as Hulu’s CMO where she led the brand’s overall marketing across their subscription video on demand and live TV businesses, and her previous roles at Google Cloud and JPMorgan Chase.Kelly also discussed navigating the new role as President during the pandemic, how she has been onboarding new people into her teams, how the Hulu culture has evolved since she has taken on this new role and the importance of having clearly articulated values within the organization. Kelly is truly an incredible and inspirational C-Suite leader, and this conversation only scratches the surface of the insights and experience she has.Subscribe to The Business of Marketing here: anchor.fm/business-of-marketingFor the latest episodes and upcoming guests, visit: www.adweek.com/the-business-of-marketingApple: https://podcasts.apple.com/us/podcast/the-business-of-marketing/id1550810638?uo=4Spotify: https://open.spotify.com/show/62skwx4yeMFcYwpy4MtoE3Anchor: https://anchor.fm/business-of-marketing Hosted on Acast. See acast.com/privacy for more information. | |||
| Melissa Hobley, Global CMO of OKCupid - 22 Gender Options for an Inclusive Dating Scene | 12 Aug 2021 | 00:30:54 | |
After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps—and so is her husband. But that shouldn't come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye on what the digital dating landscape looks like.Tune in to the latest CMO Moves episode to discover how OKCupid is using their profile set-up to weed out some of the negative tropes of the dating scene, how they're facilitating conversations with like-minded individuals to encourage more matches and where the future of dating is headed. Hosted on Acast. See acast.com/privacy for more information. | |||
| Jeff Jenkins, EVP, Global Marketing of Carter's Inc. - Bringing Childhood Dreams to Life | 22 Jul 2021 | 00:43:20 | |
Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff’s decision to take on a new role at Carter’s came easy saying he found a deep emotional connection with the brand as a parent of two young children.Tune in to this CMO Moves episode as Jeff Jenkins talks about mentorship, brand history, and advice for recent graduates. Hosted on Acast. See acast.com/privacy for more information. | |||
| Nathaniel Ru, Co-Founder and CBO of Sweetgreen - The Connection of Telling Stories Through Food | 08 Jul 2021 | 00:36:32 | |
To continue our guest-hosted series of CMO Moves, Kate Gunning, CMO of IEX sits down with Nathaniel Ru, Co-Founder and Chief Brand Officer of Sweetgreen to discuss healthy fast food at scale and their love for summer salads.It all started in college for Nathaniel Ru where he met his business partner Jonathan Neman in their first day of accounting class freshman year of college. Nathaniel and John bonded over their passion for food and shared experience of growing up with parents who are immigrant entrepreneurs. From there, the idea of Sweetgreen was born. “We had this vision: how do we re-imagine fast food so that it can be synonymous with healthy food?”To find out more about Nathaniel’s unpredictable path to Co-Founder and Chief Brand Officer or simply to find out what is in the Naomi Osaka Bowl, tune in to this latest episode of CMO Moves now. Hosted on Acast. See acast.com/privacy for more information. | |||
| Kelly Cook, CMO of David's Bridal - What a Call Center and Being a Mom Taught David's Bridal's CMO | 28 Jun 2021 | 00:44:19 | |
Kelly Cook has a reputation for three things: a straight-shooting, big-hearted leadership style, a laser focus on what the customer needs, and the ability to turn around marketing departments that are ready for digital transformation. After leadership roles at DSW, Waste Management and others she took on the CMO gig at David's Bridal in 2019, just as the company was recovering from bankruptcy and right before the global Covid pandemic all but shut down the wedding business.In this podcast episode of CMO Moves, Cook pulls back the curtain to show us how David's Bridal has masterfully weathered the pandemic and taken the opportunity to speed up its digital transformation Hosted on Acast. See acast.com/privacy for more information. | |||
| Unveiling the Evolution of Consumer-Centric Marketing: A Conversation with Bazaarvoice's Zarina Stanford | 25 Apr 2024 | 00:24:42 | |
On this week's episode, host Jenny Rooney sits down with Zarina Stanford, CMO at Bazaarvoice. During the conversation, Stanford shared insights into the transformative journey of consumer-centric marketing and the pivotal role it plays in shaping modern business strategies. As the marketing landscape continues to evolve, Stanford's vision for a more integrated and purpose-driven approach serves as a guiding light for marketers navigating the ever-changing tides of consumer influence and business innovation. Hosted on Acast. See acast.com/privacy for more information. | |||
| Facebook's Eric Toda and eos' Soyoung Kang on Inspiring and Enacting Change | 10 Jun 2021 | 00:44:24 | |
Kicking off the guest-hosted CMO Moves episodes is an incredible duo: Eric Toda, global head of social marketing at Facebook, sits down for a chat with eos Products' first-ever CMO, Soyoung Kang.Tune in to this very special episode of CMO Moves on how you can learn just as much from your failures as you can from success, how having an appetite for risk to keep up with fast-paced consumers can reshuffle your campaigns, how having trust from your organization is essential for marketers, and lastly a full-on masterclass on community building and how speaking the language of the community-led eos Products to rename their shaving cream to "Bless Your F#@%ing Cooch" based on a viral TikTok influencer. Hosted on Acast. See acast.com/privacy for more information. | |||
| Selena Kalvaria, CMO of Away - How the Travel Brand Is Building and Maintaining Community Love | 26 May 2021 | 00:32:46 | |
While most would find changing roles and marketing strategies during a pandemic challenging, Away’s CMO Selena Kalvaria saw it as a perfect opportunity. “We brought everything in together. We redeveloped our processes, how we work together, and we just moved in lock step. It's been a fantastic journey. The company has had explosive growth even as a pandemic has set us back. I feel like in many ways it's driven us forward.” Before joining Away as their VP of Brand and now CMO, Selena graduated from Princeton University with a Bachelor's Degree in archaeology and finance and started her career on Wall Street before leaving to work in marketing for brands like Diageo and Anheuser-Busch. Hosted on Acast. See acast.com/privacy for more information. | |||
| Sadira Furlow, CMO of Happy Money - Faith-fueled Leaps on the Path to CMO | 16 May 2021 | 00:35:52 | |
Her current position at fintech start-up Happy Money may be Sadira Furlow’s first-ever CMO role (and this her first-ever podcast!) but don’t let the rookie façade fool you. The 2020 Brand Genius honoree has a string of noteworthy career achievements under her belt, including viral Superbowl campaigns like Mountain Dew’s “PuppyMonkeyBaby” and one of her proudest career wins in building from the ground up, PepsiCo’s first premium water brand LifeWTR.She’s also an incredibly humble leader whose path to CMO was far from expected. Today, she’s building the Happy Money brand house as well as the brand voice through digital content that speaks to consumers in the way that they like to talk about money (debt-hacks, anyone?). Tune in to hear Sadira’s faith-fueled career journey, her must-have marketing skills, advice to those starting a new role remotely and what she would be if she wasn’t a CMO, which she could (and should) totally still do even as a CMO! Hosted on Acast. See acast.com/privacy for more information. | |||
| Angela Zepeda, CMO of Hyundai - the Creative "Side Hustle" of Today's CMO | 29 Apr 2021 | 00:37:32 | |
Hyundai’s CMO Angela Zepeda never anticipated becoming a brand CMO, having spent the majority of her career on the agency side. And while she always saw herself going down the path of a COO role, it was that operational expertise and ability to solve real business problems through creativity that caught the eye of the Hyundai leadership team which led to the offer (on a Wednesday morning she recalls so well). In this episode, the chief marketer dishes on the non-marketing skillsets required of CMOs today and how it's never too late to invest in yourself and your career. She also shares an inside look at the Hyundai’s latest “full-funnel attack” campaign for the new Tuscon release and how she’s working to innovate on the inside to support digital retailing and on the outside with true brand storytelling. Hosted on Acast. See acast.com/privacy for more information. | |||
| William White, CMO of Walmart - The Power of Intentional Moves | 01 Apr 2021 | 00:41:31 | |
When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company, but also a dream job at a brand that comes with much responsibility. Not to mention, he just so happened to start his first-ever CMO role right at the start of a global pandemic.In this episode, William discusses the power and potential of the brand’s membership program Walmart+, the brand’s partnership with TikTok and how they brought the first shoppable live stream to the U.S. Tune in to hear about his road to becoming the CMO of Walmart, the evolving role of the CMO, how he’s tackling DEI as a leader and of course, what he would be if he wasn’t a CMO. Hosted on Acast. See acast.com/privacy for more information. | |||
| Minjae Ormes, CMO of Visible - Following Your Own Compass | 12 Mar 2021 | 00:47:16 | |
Minjae Ormes took on the role as CMO of a start-up within a Fortune 15 company for one main reason—and that reason was based on her own criteria. “I was ready for more meaning—ready to take a bigger chance on myself, ready to take on a bigger risk and just go for something where I could really drive impact for the business,” Minjae said. Tune in to hear how her team is leveraging consumer behavior insights to activate campaigns—like the new spot featuring the 12 degrees of Kevin Bacon—and evolving carrier's product offering to better fit what its consumer needs. She also shares the must-have skills she looks for in talent, how she’s feeding her own curiosity and priming for what’s next and critical advice on how to follow your own set of criteria to guide your career. She also takes on my lighting round like a champ! Hosted on Acast. See acast.com/privacy for more information. | |||
| Special Episode: Nadine Dietz in the Hot Seat! | 07 Mar 2021 | 00:43:21 | |
This episode marks a first for CMO Moves. We turned the tables on host Nadine Dietz as she joins as a guest for the very first time. CMOs Vineet Mehra and Musa Tariq take the hosting reigns to put Nadine in the hot seat to dish on the new adventure she’s taking on, as well as her new roles with Adweek. Nadine takes us back to her upbringing, her early career and some of the most personal and pivotal times in her life that have shaped who she is today. And of course, we wouldn’t let her off the hook without having her answer the famous last question she's asked every CMO... Hosted on Acast. See acast.com/privacy for more information. | |||
| Sophie Bambuck, CMO of Everlane - Picking People Over Jobs | 04 Mar 2021 | 00:32:45 | |
I first was introduced to Sophie Bambuck last year when a few folks in our community kept mentioning her name as someone we just had to know. As promised, Sophie turned out to be a delightfully humble leader and mentor who views marketing in such a refreshingly simple way.The French-born (listen at :55 seconds in to hear how to say her last name right!), Portland-based leader spent most of her career in brand marketing at Nike, before taking on her first role as CMO for DTC fashion brand Everlane last month. And while Sophie’s path to CMO was not one she anticipated early on, she always knew that she wanted to set a good example for her two daughters and do something to have a positive impact on culture. “I knew that I wanted to tell stories. I wanted to make people feel something.”Tune in to hear how Sophie is thinking about storytelling and approaching sustainability from a marketing lens at Everlane. She also shares how she’s taking on her first 90 days as CMO and what’s it been like to onboard during the pandemic and critical advice she offers for aspiring CMOs centered around picking people over titles and jobs. Hosted on Acast. See acast.com/privacy for more information. | |||
| Ukonwa Ojo, CMO of Prime Video, Amazon Studios: Culture, Creators & the Childlike Magic of Marketing | 25 Feb 2021 | 00:37:00 | |
While it wasn’t an easy decision for Ukonwa Ojo to make the move from CMO of MAC Cosmetics to CMO of Amazon Prime Video and Amazon Studios, it was a decision that quickly proved to be the right one for this culture-focused leader. In this episode, we dive into Ukonwa’s background, growing up in Nigeria as the daughter of two entrepreneurs who gifted her with both analytical and creative DNA. She shares unrivaled advice for navigating a non-linear career and how taking pride in the work you put into the world is paramount to your reputation and success. Tune in to hear more about Ukonwa’s journey to CMO, how she blends what she calls “the math and the magic” to drive business success and how to never let die the childlike, human side of marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| Kory Marchisotto CMO of e.l.f. - Marketing is Seduction, Commerce is Sex | 12 Feb 2021 | 00:41:06 | |
Today we have what I think may be our first censored episode of #CMOMoves, for good reason! Kory Marchisotto, CMO of E.L.F. BEAUTY, gave Heide Palermo and I tons to think about, too many competing headlines, great advice and loads of laughter. Not to mention a masterclass on strategic elf and F-bombing along the way! Warning. Do not listen to this if you are averse to bold talk, big ideas, bad words. But do listen if you’re into awesome role models, impossible (now conquered) missions, truthful advice, dance parties, curiosity, courage, conviction, and everything in between. It's elf'ing amazing! Hosted on Acast. See acast.com/privacy for more information. | |||
| Creating a Culture of Fearlessness: Insights from Taco Bell CMO Taylor Montgomery | 18 Apr 2024 | 00:24:09 | |
On this week’s episode, Jenny sits down with Taylor Montgomery, CMO of Taco Bell as he shares insights into his journey, leadership philosophy, and the evolving landscape of brand management. Recorded live during ADWEEK’s Social Media Week event in New York, they discuss Montgomery’s early career at Procter & Gamble which provided him with invaluable lessons in leadership and the mechanics of brand management, setting the stage for his tenure at Taco Bell. He shares his journey rising through the ranks of Taco Bell where he began as a senior manager in product innovation. Through ambition and mentorship, he ascended to roles of increasing responsibility, both domestically and internationally. Tune into this special episode of Marketing Vanguard to learn more about the culture at Taco Bell and the role of social media in modern brand management. Hosted on Acast. See acast.com/privacy for more information. | |||
| Special Edition: Mastercard’s Chief People Officer and CMCO on the ROI of Collaboration | 09 Feb 2021 | 00:52:30 | |
We're bringing you the second episode of The Business of Marketing, where we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer. The two discussed how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard, together.Tune in to hear how they work together to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, develop talent for the future, and present their results to the board. Also don’t miss Raja’s recap on his new book that launched today, Quantum Marketing, and how marketing as we know it will forever change moving into the fifth paradigm.Subscribe to The Business of Marketing here: anchor.fm/business-of-marketingFor the latest episodes and upcoming guests, visit: www.adweek.com/the-business-of-marketing Hosted on Acast. See acast.com/privacy for more information. | |||
| Special Edition: Premiere of The Business of Marketing with Walmart and Unilever Chiefs | 05 Feb 2021 | 00:38:10 | |
Today marks the launch of a new show, 'The Business of Marketing', that we’re excited to share with our CMO Moves listeners! Created in partnership with our friends at SAP, It’s a show dedicated to hearing the perspectives from everyone across the C-Suite on how they view marketing and the role of the CMO in driving growth for the company. Join us as we explore different perspectives and mine the intersectionality of marketing, technology, operations, finance, human resources and more! In today’s episode, we welcome Janey Whiteside, Chief Customer Officer of Walmart and Debora Koyama, Global Growth Operations Officer of Unilever. Together they share how they are navigating challenging times with optimism, innovation and growth, how the C-Suite unifies to deliver on company, customer, and employee objectives, and how the CMO and Marketing can best power advancement for all. Subscribe to The Business of Marketing here: https://anchor.fm/business-of-marketingFor the latest episodes and upcoming guests, visit: www.adweek.com/the-business-of-marketing Hosted on Acast. See acast.com/privacy for more information. | |||
| Greg Lyons, CMO of PepsiCo Beverages – Balancing Home, Heart and Happiness to the End Zone | 03 Feb 2021 | 00:35:56 | |
It’s not every day you get to interview the CMO of PepsiCo Beverages… and his daughter! When Greg Lyons invited me into his home, via zoom of course, I not only got to spend quality time with Greg talking through career and life defining moments, but I got to meet his lovely daughter, Molly, his two Bernese Mountain Dogs, and a cameo appearance (wave from the window) from his son. Join us as we explore Greg’s career journey, the moves that he made, the mistakes that he learned from, how he’s planning to spend the Super Bowl for the first time in 10 years, what his daughter has to say about all her new found dad time, and how he balances home, heart and happiness. Hosted on Acast. See acast.com/privacy for more information. | |||
| Jonathan Bottomley, CMO of Boll And Branch - Dare to See the World the Way You Want it to Be | 03 Feb 2021 | 00:31:49 | |
The former Global CMO of Ralph Lauren, Jonathan Bottomley makes a big move to become the CMO of Boll and Branch, an exciting challenger brand grounded in Sustainability. As you all know, Sustainability is the most important topic of 2021, finally, as has been key for many years but this year, brands are stepping up in a big way. And as we heard loud and clear last week in our Sustainability Symposium with the world's top Chief Sustainability, Brand and Marketing Officers, if brands do not step up, consumers will find alternatives.Tune in to hear about Jonathan's amazing journey, what he took away from his time at Ralph Lauren with Ralph himself, (who Jonathan said took a big chance on him as a first time CMO at the time and who, Heide, my co-host, is on a first name basis with now, much to her surprise). Find out how to lead with grace and ambition, how to assemble a world-class team that is "smarter than you" and how to embrace the future of growth. Hosted on Acast. See acast.com/privacy for more information. | |||
| Tim Mapes, CMCO of Delta Air Lines – A Flight Plan for Uncertain Times | 29 Jan 2021 | 00:25:19 | |
Tim Mapes, CMCO of Delta Air Lines has evolved his role many times over his 29 years with the company. Most recently, bringing Marketing and Communications together onto one team. As Tim said, it is just as important to think about branding from the inside as it is on the outside. Tune in to hear how Tim and the 75,000 Delta employees in 60 countries look to their own flight plan, using their core values as beacons to pull forward D&I, sustainability and a values-first mindset. Tim also shares how he ascended to the role of CMO and why he (like Lin-Maunel Miranda) thinks he “didn’t dream big enough.” Hosted on Acast. See acast.com/privacy for more information. | |||
| Melissa Proctor, CMO Of Atlanta Hawks - In Honor of Dr. King | 18 Jan 2021 | 00:34:53 | |
When I first met Melissa Proctor, CMO of the Atlanta Hawks, I was blown away from the first minute. An inspirational leader who went from Ball Girl to CMO, per the title of her recent book, she has had such an interesting journey driven by her determination and perseverance. Today, on Martin Luther King Day, we share her story of success as well as her big news. For three years she’s been working on an important moment that will take place later today. The Atlanta Hawks will be wearing their new uniforms that proudly say “MLK” on the front of their jersey, not Atlanta, not Hawks,but simply “MLK” in honor of Dr. King.And it isn’t just a uniform. The three-year journey included tremendous research to fully connect and empower the city of Atlanta, working with the community, local organizations and the Russell Center for Innovation and Entrepreneurship. And a commitment to the future to ensure equity and equality are better embraced and understood by all. Melissa and her teams’ work will not only be recognized locally, but already has earned global recognition from none other than the Pope. When the Pope learned of today, he asked that a MLK uniform be shipped to him so he could bless it and send it back in time for today's game. Tune in to hear all of Melissa's amazing moves that got her fully in the game and able to drive such meaningful action. Hosted on Acast. See acast.com/privacy for more information. | |||
| Walgreens and Mattel Share How Their Brands Have Evolved at CES 2021 | 15 Jan 2021 | 00:34:53 | |
In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the pandemic, but also shifted the focus of their product offerings to meet the new needs of their consumers. Hosted on Acast. See acast.com/privacy for more information. | |||
| Fernando Machado, Global CMO, RBI - Inside Burger King’s ‘Timeless’ Rebrand | 13 Jan 2021 | 00:28:11 | |
Exciting news! Heide Palermo has officially joined me as a co-host of CMO Moves! For her first official episode, I sent Heide off to Miami to meet up with RBI Global CMO Fernando Machado at a local Burger King to see the brand’s bold new rebrand in person. During the conversation, Fernando dives into the what and why behind BK’s recent rebrand and how he ensures his team and partners are being creative—but not just for creative's sake. Tune in to hear more from Fernando on how to sell ideas on the inside and why expanding your influence across your organization is so critical to your success and happiness. Hosted on Acast. See acast.com/privacy for more information. | |||
| Nick Tran, Head of Global Marketing of TikTok - Marketing at the Speed of Culture | 10 Jan 2021 | 00:37:03 | |
For the first episode of 2021, I couldn’t be more excited to welcome the master of “marketing at the speed of culture”, Nick Tran, Head of Global Marketing for TikTok. But don’t take my word for it. Have a listen or ask anyone in the marketing community, they will vouch for Nick’s consistent ability to listen and then tap into some of the most viral moments of the day. In Nick’s latest role, leading consumer marketing for TikTok globally, he’s already seen some pretty memorable moments. Who can forget Nathan Apodaca? No stranger to the intersection of marketing and culture, Nick has had an interesting career path. Tune in to hear more about his journey, how he thinks about giving back, and don’t miss the fun stories of the famous green slippers and why he’s known as the ‘Sock Guy’. Hosted on Acast. See acast.com/privacy for more information. | |||
| 8 Leading CMOs Discuss The Business of Marketing on Episode #150 | 09 Dec 2020 | 02:01:38 | |
In honor of CMO Moves 150th episode, we went LIVE for the very first time to include the community in this important conversation around “The Business of Marketing”. Eight of the world’s top CMOs came together to discuss the intersectionality of Marketing, Finance, Technology, HR, and the Board Room and shared their perspectives on what it takes to be a well-rounded marketing business leader today. Thank you:* Alicia Tillman, Global CMO of SAP* Antonio Lucio, former Global CMO of Facebook* Dara Treseder, Head Of Global Marketing and Communications of Peloton* Linda Boff, CMCO of GE and President of GE Foundation* Marisa Thalberg, Chief Brand and Marketing Officer of Lowe’s Companies* Martin Renaud, CMO of Mondelez International* Raja Rajamannar, CMCO of Mastercard and President Healthcare Division of Mastercard* Vineet Mehra, Global Chief Marketing and Customer Officer of Walgreens Boots Alliance Hosted on Acast. See acast.com/privacy for more information. | |||
| Creating Value Through Design: Mauro Porcini's Vision for PepsiCo | 11 Apr 2024 | 00:32:18 | |
On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer. During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand. He also discusses the importance of aligning design with business goals and the iterative nature of the design process. Hosted on Acast. See acast.com/privacy for more information. | |||
| Special DEI Series: The Unaccounted - Adweek MENA Summit | 04 Dec 2020 | 01:28:55 | |
Today, ten industry leaders of MENA (Middle Eastern and North African) descent came together virtually to share their experiences of feeling simply unaccounted for, especially when it comes to U.S. standards. Listen in to hear their stories, how they’re leading today and the solutions we can all work towards true inclusivity and anti-racism.Thank you to all our speakers for bringing their heart, knowledge, and power forward:Carla Hassan, CMO, CitiDalia Tarabay, Global Business Lead, GoogleFarhanna Sayegh, Multicultural Marketing Director, CQ fluencyJasmine Atherton, VP of Marketing, etuHOMEMaryam Banikarim, Head of Marketing, NextDoorSepideh Nasiri, CEO and Founder, Women of Middle East and North Africa (MENA) in TechnologyStephanie Nadi Olson, Founder, We Are RosieTariq Hassan, CMO, PetcoMehmet Orhun Zenginler, SVP Sales and Operations, Adweek (host)Fahad Khawaja, Founder, Hue (moderator) Hosted on Acast. See acast.com/privacy for more information. | |||
| Deborah Yeh, CMO of Sephora - Defying Tenure Odds Through C-Suite Collaboration | 23 Nov 2020 | 00:31:54 | |
Deborah Yeh, CMO of Sephora, has beat the odds in holding her seat at Sephora for more than 8 years. And while sticking with a brand isn’t common, the reward has been the ability to have impact. Since she joined Sephora, her role has continuously evolved towards the transformational intention of becoming fully consumer-centric. Today, she leads a fully cross-functional marketing team from brand, to ecommerce, to data science, to behavioral science and more. Tune it to hear Deborah’s incredible career advice, especially how to grow your career and influence in the C-Suite, how she sees her role as a leader in the Asian American community, and how great working relationships can be measured by one simple variable – “are you on a text messaging basis”? Hosted on Acast. See acast.com/privacy for more information. | |||
| Mary Alderete, CMO of Gap - Bridging the Gap and Creating Conditions for Breakthrough Work | 13 Nov 2020 | 00:38:17 | |
Mary Alderete is a “boomerang” having first worked at Gap on the Banana Republic brand in 2001 and coming back a few years ago after working with other major retail brands like Levi’s, True Religion and ModCloth. Tune in to hear how Mary, now CMO of Gap, built a 100% in-house creative-performance team anchored at the core to the initial purpose of Gap established by founders 50+ years ago with the ability to pivot in real-time. Find out how she’s aligning her team to work together in new ways and for the sake of agility and authenticity. Hear her message around Sustainability for all, not just planet and products, but people and purpose. Hosted on Acast. See acast.com/privacy for more information. | |||
| Arjan Dijk, CMO of Booking.com - Playing in the 12% | 05 Nov 2020 | 00:33:56 | |
Did you know that if you’re thinking about your entire life, most people can only actually remember 12% of their memories? According to Arjan Dijk, CMO of Booking.com, that is because only 12% of your brain is consciously available, leaving 88% subconsciously available and triggered by moments.So, what do people actually remember? It differs for everyone, but travel and unique experiences typically dominate the 12%. And what better industry to be in than travel when it comes to being able to connect emotionally with consumers? Tune in to hear about the site's covid-pivoting campaign titled “The World is Waiting,” how Arjan leverages his role to help create safe and inviting environments for his teams, and why it's important to not take yourself too seriously. Hosted on Acast. See acast.com/privacy for more information. | |||
| Adweek Executive Mentees Turn the Tables with Marketer Momentum | 03 Nov 2020 | 00:46:27 | |
In this special episode, I am sharing the first episode of Marketer Momentum, the brain-child of the Adweek Executive Mentees who took it upon themselves to bring forward their top career tips from being mentored by 250 CMOs, CBOs, CEOs, Chief D&I Officers. Equally important in their journeys with their mentors has been their journeys with each other. In this first episode, they turn the tables, interviewing their mentors: Musa Tariq, Kristin Patrick, Sarah Kate Ellis, Julian Duncan. In the next episodes they interview other mentees who are lighting the path on fire. As they say... "career guidance you wish you had years ago". Please enjoy and please share with anyone looking for career tips in today's complicated landscape. XO NadineAll episodes of Marketer Momentum can be found at https://www.adweek.com/inside-the-brand/marketer-momentum/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Everette Taylor, CMO of Artsy - Redefining Success as the “Underdog” of the Marketing World | 21 Oct 2020 | 00:40:40 | |
Passionate. Humble. Relentless. These are a few of the words that come to mind (and have also been used to describe him) when it comes to Artsy CMO, Everette Taylor. Before taking on his latest CMO role at the young age of 30, Everette had already built up quite the life story to tell and perhaps this is what fuels his incredible storytelling skills. From being broke and homeless at age 17 to then launching several successful businesses of his own, Everette brings many diverse skills to the CMO role that are serving him well as he tackles the unchartered territory of expanding art accessibility for all. Hosted on Acast. See acast.com/privacy for more information. | |||
| Denise Karkos, CMO of SiriusXM and Pandora - Putting ‘Another Single on the Board’ | 15 Oct 2020 | 00:35:35 | |
Have you heard the one about the girl in the bush? If not, you’re going to want to tune in to this episode for that story and some of the most practical and honest career advice we all need to hear right now. I first had Denise Karkos on CMO Moves at the start of 2018 when she was the CMO of TD Ameritrade. In this episode, we talk about what led her to make the move after 13 years from financial services to the entertainment industry, how she’s focusing on her team right now and the one thing you can do to build back your confidence after a slip-up. Hosted on Acast. See acast.com/privacy for more information. | |||
| Dara Treseder, Head of Global Marketing and Communications at Peloton - Power of Community | 05 Oct 2020 | 00:25:35 | |
It’s been more than two years since Dara Treseder, now SVP, Head of Global Marketing and Communications for Peloton, first appeared on CMO Moves. Back then, she was the CMO of GE Ventures and she brought us an incredibly powerful episode packed with career tips called “Managing Your Personal Brand Like a Start-Up”. Clearly, Dara follows her own advice, having transitioned from GE Ventures to CMO of Carbon to her now new role at Peloton and still juggling flawlessly career, family and personal development. Tune in to hear all about Peloton’s new campaign released today around the power of community, how she’s found harmony and balance, and her model for success “Dare to Be Great!” Hosted on Acast. See acast.com/privacy for more information. | |||
| Disability Inclusion Summit - Adweek DEI Virtual Event | 02 Oct 2020 | 01:27:34 | |
For the Disability Inclusion Summit, eight leaders in marketing and advertising brought their hearts and perspectives forward, sharing the virtual stage to open up about their personal experiences and unifying sentiments around areas for advancement. Each of the panelists are part of the Disability community and shared important perspective on awareness, understanding and alliance. For anyone trying to access this podcast who may have a hearing impairment, please note the full video that includes a sign language interpreter is available here: https://www.adweek.com/agencies/leaders-with-disabilities-urge-brands-and-agencies-let-us-tell-own-stories/The Panelists included: Becky Kekula, director, Disability Equality Index KR Liu, head of brand accessibility, Google’s Brand Studio Josh Loebner, director of strategy, Designsensory Christina Mallon, global head of inclusive design and accessibility, Wunderman ThompsonRussell Shaffer, director of global culture, diversity and inclusion, WalmartStorm Smith, producer, BBDO LA Bryan Stromer, product marketing manager, Microsoft Tiffany Yu, CEO and founder, Diversability Hosted on Acast. See acast.com/privacy for more information. | |||
| Sports Unite: Inside the First-ever Cross League Campaign and The Future of Sports | 28 Sep 2020 | 01:16:01 | |
In the early days of Covid-19 here in the U.S., when schools began shutting down, employees were told to work from home, travel ceased, hotels began opening their rooms for overbooked hospitals and sports came to a screeching halt, we had a call. This “Sports Unite” call, which included CMOs, CBOs, Chief Fan Officers and Presidents across various sport and esport leagues spurred all leagues to join forces in service of the real heroes—the frontline medical workers. On this special episode, 72andSunny's Glenn Cole gives us a behind-the-scenes look at how "The Real Heroes Project" came to life and leaders from the NFL, NHL, NBA, WWE, MLB, WTA, Nascar and Activision Blizzard Esports share what it meant for their leagues along with what they're most excited about when it comes to the future of sports. Hosted on Acast. See acast.com/privacy for more information. | |||
| Going Beyond the Aisles: The Evolution of Marketing at Instacart with CMO Laura Jones | 04 Apr 2024 | 00:32:43 | |
Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy. On this week's episode of Marketing Vanguard, Jenny sits down with Jones to discuss her background at companies like Uber, Google, and Visa and her strategies as a marketing leader at Instacart. Throughout the conversation, Jones emphasizes the importance of understanding customer needs and preferences. "At Instacart, our primary focus is on delivering value to our customers," she explained. "We strive to anticipate their needs and provide personalized experiences that exceed their expectations." Listen to this week's episode to learn valuable insights into the marketing strategies and principles that have propelled Instacart's success. Hosted on Acast. See acast.com/privacy for more information. | |||
| Deirdre Findlay, CMO of Condé Nast and Lara Balazs, CMO of Intuit - Agility and Speed | 24 Sep 2020 | 00:42:24 | |
In this third installment of a CMO Moves mini-series called “People-powered Growth Fueled by Transformative Technology” that we’ve brought to life alongside Lara Balazs, CMO and GM of Strategic Partner Group at Intuit, we sat down with Condé Nast CMO Deirdre Findlay to hear how the two of them are thinking about agility and speed given Covid impacts, social unrest and future needs. We also discuss what it was like for Deirdre to start her new role as CMO just before the Pandemic hit and how Lara’s role has recently expanded. Tune in to this insightful episode filled with lessons in leadership and practical tips to help us all navigate the here, now and beyond. Also don’t miss Deirdre’s perspective of fashion these days and what Deirdre and Lara would be doing right now to change the world if money and talent were no object. Hosted on Acast. See acast.com/privacy for more information. | |||
| Antonio Lucio, Global CMO of Facebook – Inclusive Leadership Through Turbulence | 21 Sep 2020 | 00:33:35 | |
On his last day as Global CMO of Facebook and also his last day as a CMO after 40 years in marketing, Antonio Lucio took to the virtual stage during Brandweek to share his thoughts on business, marketing and life. Antonio takes us through his journey in marketing and leadership and shares will all of us the lessons he learned along the way. He also shared the negative consequences when you take on too much at work without being mindful of you and your family. Having survived divorce, depression and a heart attack, Antonio offers his advice as someone who has “made every mistake in the book.” Tune into this breathtaking farewell filled with tips no one really ever tells you and be sure to have a pen, paper and a box of Kleenex handy. Hosted on Acast. See acast.com/privacy for more information. | |||
| Billy Paretti, CMO of Belvedere - Sustainably Shaking Up the Spirits Industry | 15 Sep 2020 | 00:31:39 | |
What’s a refreshing marketing cocktail consist of? “Equal parts brand truth and consumer truth,” shared Billy Paretti, CMO of Belvedere Vodka at Moët Hennessy. Shaken, not stirred.I sat down with Billy on the latest episode of CMO Moves to discuss how the premium vodka brand is “Made With Nature” and how this brand truth was the inspiration behind Belvedere’s new multilayered campaign platform that consists of striking cinematography, impactful CSR pledges, and an innovative new product reinforcing the brand’s new commitment. In between his sharing of brand learnings and consumer insights, Billy also shared his own tips of the trade regarding internal communications and how important it is to give people the benefit of the doubt. Hosted on Acast. See acast.com/privacy for more information. | |||