Selling in 2026 doesn’t have to mean another 1:1 offer, course, or mastermind.

In this episode of Marketing Unfiltered, I’m giving you permission to think outside the box when it comes to how you sell — and walking you through six creative categories of offers coaches are using right now to generate revenue without burning out.

If you’ve felt boxed in by traditional coaching models, this episode will help you rethink what’s possible.

In this episode, I cover:

• Why coaches don’t need to rely solely on 1:1 coaching, courses, or memberships anymore
• How to sell visibility, proximity, speed, and insight — not just transformations
• Creative offer ideas like Q&A memberships, office hours passes, laser coaching, and private audio feeds
• How to reimagine VIP days with 48–72 hour sprints
• Ways to monetize your ecosystem through affiliates, licensing, and partnerships
• Trend memberships and industry insight offers that position you as the go-to expert
• How to choose offers that align with how you actually want to work in 2026

This episode is meant to spark ideas — and I think it will!

AI has changed the business landscape — fast.

In this episode, I’m sharing how I’m thinking about AI as we move into 2026, especially after a year that felt harder than expected for a lot of coaches, consultants, and service providers.

I walk you through three strategic ways I’m using AI in my own business — not as a gimmick, but as a core part of my offers, systems, and decision-making.

In this episode, I cover:

1. Why AI has temporarily shifted how people value coaching and services
2. How I use AI as a speed filter across my offers
3. Where AI has replaced certain team tasks — without lowering quality
4. My favorite AI prompt for quality control and decision-making
5. Why “just using ChatGPT to write emails” isn’t enough anymore

This isn’t about doing everything with AI.

It’s about using it intentionally so you don’t get left behind.

Got questions? 

Email team@getcoachsocial.com

OR 

Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

If you're carrying around everything in your business like it's all on you—feeling guilty about delegating, worried no one will do it right, or just stuck doing it all yourself—this episode is for you.

That's why I brought Natta Salvatore to Marketing #Unfiltered to talk about delegation in a way that actually works (not just in theory).

We cover:

➡️ The number one step you absolutely must take before delegating effectively 

➡️ Natta's 5-step process for delegation that actually gets results 

➡️ Why delegation matters so much (and what happens when you don't) 

➡️ How AI can support your delegation process 

➡️ The most genius AI strategy I've ever heard (seriously, I'm building this right now)

Fair warning: The AI tip Natta shares isn't directly about delegation, but it's so brilliant I couldn't stop thinking about it. I immediately started implementing it in my own business.

If you've ever thought "it's just easier to do it myself" or felt guilty asking your team to take things off your plate, this conversation will shift how you think about delegation entirely.

Resources mentioned:

➡️ Free guide: 5 Vital Delegation Mistakes (and How to Fix Them)

https://accidentalceo.co/delegate-freebie 

➡️ Join the Accidental Entrepreneur Facebook Community

https://www.facebook.com/groups/accidentalceo.co

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for coaches who want to build genuine connections with their audience.

Please welcome Brittany to the show!

Brittany helps service pros increase sales without being on social 24/7—using the power of SEO, story, + social proof.

She’s breaking down… 

1. What the heck a case study is and how is it different from testimonials 
2. How do you choose which stories to feature as case studies?
3. When is a good time to ask for case studies? 
4. She also shared her framework for writing case studies
5. And gave us a sneak peek into the systems she has in place to always be collecting the information she needs to collect those case studies. 

And so much more!

More resources from Brittany:

Download her case study roadmap: https://brittanyherzberg.com/case-study-roadmap  

Follow her here: https://www.instagram.com/brittany_herzberg/ 

Listen to her podcast here: https://brittanyherzberg.com/seo-podcast 

Welcome to part three of our #sorrynotsorry series!

An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on.

One 15-ish minute episode each week.

One get your sh*t together task.

And no promises that you’ll like what I have to say, but every promise that it will help.

 Today, we’re talking about your growth strategy. 

(Or lack thereof.)

 And I get fiery about this topic because I SO get it. 

Growth feels like this really important but impossible task. 

We cover: 

➡️3 reminders to help you make your growth strategy real (and effective)

Chris Williams is such a breath of fresh air!

She’s a soulful business and leadership coach because she feels like building a business that’s aligned with your heart and soul is how to create a successful business.

And I agree with that.

If it’s not aligned, it just won’t work.

We covered… 

☑️…the biggest mistakes new coaches make when trying to grow a 6 figure business? 

☑️…the foundations of a 6 figure business? 

☑️…what coaching schools miss when training coaches to monetise their certifications? 

☑️…her nurture method! 

☑️…what she says to those who say “I want to collaborate but I don’t know how to find collaborators”

Resources from Chris: 

➡️Follow her here: https://www.instagram.com/chris_williams_shinewellthy/ 

➡️Plus, snag her business basics checklist for 10K months. It also includes potent actions to take within the attract, nurture and invite pillars that we cover on today’s call!

Here’s the link: https://chriswilliams.kartra.com/page/BizBasics 

Welcome to part two of our #sorrynotsorry series!

An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on.

One 15-ish minute episode each week.

One get your sh*t together task.

And no promises that you’ll like what I have to say, but every promise that it will help.

Today, we’re talking about your message. 

(Or lack thereof)

We cover: 

➡️What the heck your message is 
➡️How to discover your message 
➡️The big thing people are missing when it comes to your messaging and a trick for solving it 
➡️An in the moment example and a breakdown of why it works 
➡️Plus, a 60 second homework assignment to understand if something needs shifting

ALL IN 15 MINUTES! 🔥

Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011.

She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012. 

This is a story about knowing who you are; speaking up when something doesn’t feel right; the tremendous courage it takes to experience a worst case scenario and still try to make something good come out of it; healing; and using your voice to help others do the same.

After 10 years since her abduction, Jessica supports women in writing their manuscript through her and putting their story out into the world. 

In this episode Jessica also shares why she helps people like you get their book out into the world and the practical — as well as emotional — benefits of doing so. 

So if you can believe it — we share this insanely powerful story, and then still manage to get some marketing tips in!  You can’t say I’m not committed to your marketing 😉

Learn more from Jessica: 

Follow her on Instagram

https://www.instagram.com/jessicacbuchanan/  

Publish your manifesto with Soul Speak Press https://www.instagram.com/soulspeakpress/  

Read her New York Times Best Seller, IMPOSSIBLE ODDS

https://www.amazon.co.uk/Impossible-Odds-Kidnapping-Buchanan-Dramatic/dp/1476725187 

Read her second book, DESSERTS TO MOUNTAINTOPS: Our collective journey to reclaiming our voice 

https://www.amazon.co.uk/Deserts-Mountaintops-Collective-Journey-Claiming/dp/195847200X/ref=sr_1_3?keywords=jessica+buchanan&qid=1688124984&s=books&sprefix=jessica+buch%2Cstripbooks%2C54&sr=1-3 

Welcome to part one of our #sorrynotsorry series! 

An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. 

One 15-ish minute episode each week. 

One get your sh*t together task. 

And no promises that you’ll like what I have to say, but every promise that it will help. 

Today’s we’re talking about what the ef is the point? 

If you have highlights but don’t know what they’re for. 

Or pinned things to the top of your profile but don’t know why. 

Or post every day because you think you have to… 

Or don’t know what your current objective is! 

This. Is. For. You. 

Whether we like it or not, there’s one big rule in the biz world:

You can’t grow your business if no one even knows about you.

Well, this is something Selena Soo has devoted her career to helping you fix!

She’s a Bad@$$ PR strategist and creator of one of the most well-known publicity courses on the web, Impacting Millions. 

In this conversation we talk about: 

☑️That time she went mega-viral thanks to a CNBC article: Why did that happen? What did it do for her business? 

☑️Being an introvert while also going after major visibility 

☑️How to know what kind of publicity is right for your business and how to choose relevant stories 

☑️ALL the pitch questions 

…and more. 

Resources included in this episode: 

Follow her on Instagram: @selena_soo 

Get her Publicity Calendar with 12 MONTHS worth of story ideas to get into the media! Get it here.

Plus check out her services, here.

In this episode I’ll share my vacation content formula. 

I don’t know if you noticed, but you probably get WAY more reach when you’re on a vacation or any kind of holiday. 

Why? 

Because you’re doing FUN stuff. 

And whether we like it or not, people are NOT on social to learn about your business. 

They’re on social to zone out. 

So it’s really beneficial to mix your biz and social content. 

Which is PERFECT for a vacation. 

So listen in as I walk you through what I do to plan ahead, not use a ton of bandwidth, and LOOK like I’m in the moment on social … but I’m not. 

Other resources shared: 

I do this really well on IG story, here’s my formula: gotocoach.club/dailystory  

Today on the show we have Rachel Joy. 

Rachel has built her business from the inside out. 

Meaning, she did the INNER WORK before she went all in on the business strategy. 

Because, in her words: Business doesn’t work until YOU work. 

(Love that!) 

On this episode we talked about: 

• Motherhood and business (I freaking loved her take on this.) 

• Retiring your husband and what that did to her husband (hint: It wasn’t a good thing for them) 

• Her whole story from being in rehab at 19 years old 

• How she overcame anxiety and went on to build a thriving business despite it 

• Signs that [lack of] inner work is holding you back, which I found particularly useful 

• Her go-to methods for moving through anxiety 

• And more… 

If you struggle with anxiety or any kind of inner trial, this is a great episode for you. 

Rachel is a master at NLP, Hypnotherapy, subconscious reprogramming AND a business coach. 

She’s also the founder of the Total Recovery Practitioner Certification.

Resources from Rachel: 

FREE TRAINING: How to create a larger impact without burning out.

Get it here.

THE NERVOUS SYSTEM TOOLKIT (coupon to get it free inside): 

Get it here. 

Other resources: 

Until Friday, you can get any of our strategy calls for $97! 

The Engagement Class, The List Growth Class, The Pitch Class, Fix Your Feed, and My DM Sales Process are all available. 

Go here.

Does this sound like you? 

You know you need to be building relationships and creating engagement but… when it comes down to doing it you just stare blankly at the screen and have no idea where to even start. 

Sound like you? Then this is for you. 

There are 4 groups of people we tend to forget. 

Unfortunately, these people are our WARMEST audiences and also tend to lead to more opportunities. 

So sure, I know you’re focused on cold audiences because you want to grow. 

But that’s the long road. 

Having systems to focus on these people is the short road. 

This conversation is all about getting you to actually start using AI more by busting common myths and addressing the objections that might be holding you back. Kinsey brings incredible passion to helping entrepreneurs (especially women) embrace this new golden age of AI as the ultimate team member for your business.

We Cover...

• We address the biggest myths + truths about AI so we can start using it more effectively 
• Why women specifically need to use AI 
• How can you take AI seriously as an incredible team member in your business?
• What does it mean that we're in a "brand new golden age" and how can you fully embrace it?

I lovedddd this unfiltered conversation with Belinda. 

When I listen back to it, it really feels like I’m a fly on the wall of a very honest conversation about the parts of money we often don’t talk about, but that we NEED to. 

Did you know 87% of female founders make less than $100k a year? 

According to Belinda (and myself), that is BULLSHIT. 

It is so hard to make a real contribution to your family at that rate. 

This episode is about shifting the tides to not only make more money in your business but to understand your expenses so you take more of it home. 

We talked about: 

• The 4 different types of business owners (yikes I could see myself in this list) 
  
  
  
• What habits we need to have in place to ensure that we are optimising our profits and actually getting paid for the work we’re putting in
  
  
  
• How to create a profit plan 
  
  
  
• Many different ways to create an offer that takes care of us, is priced the right way, and that is really exciting for clients. (Hint: She’s super creative and fun!)
  
  
  
• And finally, with these crazy times that we find ourselves in, I asked her if there’s anything we need to be thinking about to protect ourselves 

Juicy AF resources from Belinda: 

• Download the Pay Yourself Calculator:

https://ownyourmoney.isrefer.com/go/lmcalculator/Sophia/

• Check out Belinda's Cash Flow CEO Accelerator program:

https://ownyourmoney.isrefer.com/go/cfceoapply/Sophia/

• Connect with Belinda on Instagram:

https://www.instagram.com/ownyourmoney/

If you’re not feeling inspired or motivated, this is for you. 

A few weeks ago I had a challenging launch and then got REALLY sick, all on the heels of an emotional birthday. 

By the end of it, I was over business. 

Ready to throw in the towel! 

Despite the success that I DO have, nothing felt worth it. 

I was drowning in comparison and “why aren’t I there yet?” questions. 

I know you can relate. 

I did 3 things to get out of my funk and back into that empowered visionary state, let’s walk through them. 

If you feel like you are constantly reinventing the wheel with your content, you need this episode. 

Sunny shares her STAR framework to help you repurpose like a pro.

(And it is DEFINITELY something I’ll be using in my business.) 

We also answer questions like: 

How much of her content is repurposed 

Who to hire if you want someone to weave through your content for you (yes, there is a title for this position! I had no idea!) 

Where to start if you feel like you have mountains of content to weed through and you just don’t know where to start (loved her simple response.)

Things you should be repurposing that you haven’t even thought of 

Where to keep up with Sunny: 

Check out her website here: https://www.sunny-logsdon.com/  

Follow her on Instagram here: https://www.instagram.com/sunny.logsdon/ 

The biggest mistake coaches make is – when it comes to increasing engagement – they only focus on getting in front of NEW audiences, they forget about the people already here. 

On today’s show, I’m sharing 3 ways to re-engage your existing audience. 

I’m also gonna walk you through a few reasons your engagement might not be poppin’ the way you want it to. 

PS: Looking for build-a-relationship resources? 

You’ll love this: 12 strategies to find and convert your next client on social. Download your 12 strategies here: gotocoach.club/clients 

You might recognize today’s guest! 

She was a guest expert in one of our first episodes, but the next 6 months in business brought her some curveballs + challenges that led her to shut things down and start again.

Her community was shocked. 

She had created a profitable business and had clients that loved her. 

But behind the scenes, it was burning her out and wreaking havoc on her nervous system. 

Kendall shares the detailed story of why she made the decision to start again, what was happening that made this decision clear, and the woo-woo tools she used to navigate this challenging part in her life – not with ease – but with clarity. 

As a marketing expert, we also do a deep dive into how she shifted her marketing efforts and play a game of “this or that” to hear what she prioritizes most in this new iteration of business. 

Connect with Kendall: 

On Instagram: https://www.instagram.com/candidcollectiveco/  

Rebels Get Revenue podcast: https://candidcollective.co/rebels-get-revenue-podcast  

Her services: https://candidcollective.co/services-guide 

On today’s show I’ll walk you through… 

5 ways to find perfect fit collaborators 

The #1 thing you must NOT do when looking to collaborate

Plus how to keep track of them while you build relationships 

A little insight into what my relationship building process looks like 

Looking for build-a-relationship resources? 

You’ll love this: 12 strategies to find and convert your next client on social.

Download your 12 strategies here: gotocoach.club/clients  

Look, AI is amazing. 

And I definitely think you should be playing with it. 

But if you use it like 97% of the people out there, you’re gonna sound like everyone else. 

In this episode I’ll share: 

➡️How to make ChatGPT work better for you 

➡️Two things you can’t escape in a world with ChatGPT 

Plus, I’ll give you access to 20 prompts to help you create content using ChatGPT that doesn’t sound like everyone else’s… 

Download them here: gotocoach.club/chatgptprompts 

We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. 

In this episode I’ll walk you through: 

1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year) 

2️⃣18 ways to grow your list 

3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once) 

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

This episode is brought to you by…

The Go-To Coach Club. 

Get on the waitlist here: gotocoach.club/G2CC 

So today's episode is a juicy throwback. 

This episode is like a marketing 101 class meets a southern charm holiday special! 

Ashlyn is here — if you don’t know her she’s the copywriting queen.

(Real talk, Forbes said so! And Forbes knows what’s up.) 

She’s also like… a fresh baked blueberry muffin on Sunday Funday.

You must know what I mean … 

You know that cozy, comforting moment where you have a hot coffee and a muffin … but it’s also #SundayFunday so you’ve got all this energy and excitement for a fun day off ahead? 

That’s Ashlyn. 

She is equal parts a warm embrace and a ball busting strategic hustler. 

She’s not just one helluva conversion copywriter, she’s a business owner who knows her sh*t and is VERY open about the highs and lows she went through to get here. 

We talk about: 

• Why the heck your sales copy isn’t converting 
• Her biggest launch lessons thanks to serving 8,000 students 
• What your sales pages and lead magnet pages need to be converting at (and how to get them there!)
• How to grab more attention for your stuff 
• …and more! 

We also play a little “game” which I call Ashlyn’s Holiday Gift Guide — that’s where she shared the biggest biz building lessons that she thinks you need to take into 2023 with you.

It’s juicy y’all. 

Resources shared in this episode: 

• The COPY BAR!! All of her templates at incredible “happy hour” rates: https://thecopy.bar/ 
• Follow her on Instagram for copy tips and awesome content: https://www.instagram.com/ashlynscarter/ 
• More info on how to write a website that converts:
  https://www.youtube.com/watch?v=93t7DLqU6h8&list=PLdbjmlD9euOn6dNaUoHh4EQ3jRQ_Ef-2Z 
• Plus, how to write a sales page that converts!
  https://www.youtube.com/watch?v=ziajygoWGpk  

You can also learn more from Queen Ashlyn at her website: https://ashlynwrites.com/ 

Whelp... I'm sick! 😷 

So today's episode is a juicy throwback. 

Today you'll learn: 

➡️ 4 IG stories you should post to IG story every day
➡️ Why they matter 
➡️ And lots of examples! 

Resources discussed in this episode:

https://www.gotocoach.club/dailystory 

In this juicy episode, Stephanie Paradiso doesn't hold back on sharing exactly how to create a cash injection in your coaching business. Unlike most conversations about quick revenue, Stephanie brings both honesty about the realities (like audience size factors) and generous, actionable strategies you can implement.

Whether you need funds for an unexpected expense, want to invest in a program, or are ready to hire a team member, this episode gives you the tools to try something new and see real results.

Here's What We Cover:

• What exactly is a cash injection and why would a coach want to create one in their business?
• When should you consider implementing a cash injection strategy?
• How can coaches use sales psychology and marketing to create a cash injection?
• What offers work well for cash injections and how do you decide what's right for your business?
• How do you build a marketing strategy around cash injection offers?
• Why high-touch, exclusive offers tend to perform best for quick revenue generation

Resources Mentioned:

• Check out her website: www.inspiredsocial.co
• Follow her on Instagram:
  http://instagram.com/stephparadiso
  http://instagram.com/inspiredsocialco/
• Get her 43 strategic content ideas here: https://inspiredsocialco.myflodesk.com/ymys3g9soy  

Frenchie is all about helping you put systems in place that keep you close to the money.

Because the truth is, it’s really easy for us to focus on the wrong things. 

In this episode, Frenchie shares…

• Her 5 core functions of marketing. She walks through what they are and the value of each.

• How to decide which core function you need to be focusing on right now 

• The behind the scenes into how these functions play a role in her own business 

• Nurturing systems, collaborating + a little tid-bit around how she 4X’d her income. 

Plus she’s giving you a guide called “Stay Close to the Money” — which shares 37 easy ways to "stay close to the money" and rev up your revenue.

Download it here: stayclosetothemoney.com 

This might surprise you, but most of us don’t know what we’re selling. 

We think we’re selling a course or a group coaching package or a mastermind group… but we’re actually selling feelings. 

People don’t buy cars, they buy status. 

People don’t buy alarm systems, they buy peace of mind. 

You may or may not have heard this advice before, but have you put it into action?

In this episode, I walk you through 3 ways to use this advice in your content. 

Today we’re changing the pace a little bit. 

My husband is on the show today. For those of you who don’t know him, my husband is Bradley Rose and he’s an instructor at Peloton. 

Something we get asked about ALL the time is his stroke: 

• How did it happen? 
• What exactly happened? 
• At what point did we realize he had a stroke? 
• What was the healing and recovery like? 
• What did we learn from the experience? 
• What was it like as a care taker? 
• How was your relationship impacted? 

We also take questions from the audience which lead us into a conversation about managing anxiety and creating content with confidence. 

Comin’ to you from mid-launch. 

Most would find this coo-coo-cray-cray that I’m talking about my launch while I’m in it. But this podcast is “unfiltered” and I’ll always keep my word around that. 

So I’m taking you behind the scenes of my most recent launch. 

It did not go to plan. 

But we turned some things around thanks to these 3 steps and I’m gonna walk you through ‘em so you’ve got them in your back pocket for your next launch. 

Resources mentioned in this episode: 

➡️I mentioned Kajabi, which saved my butt during this launch. The analytics are great and it’s super user friendly. 

Here’s an affiliate link if you’d like to try it out: 

https://app.kajabi.com/r/yUYENNzT   

➡️And finally, the Go-To Coach Cub is open! 

But doors close at 11:59pm on Wednesday, April 26th. 

Our sister membership, What The Heck To Post, for those who are not interested in all the extras that the Go-To Coach Club offers but DO want to get consistent with their strategic content is also open. 

In other words, whichever option you’re intrigued by, get all the info here: 

https://www.gotocoach.club/G2CC 

Today we're talking about "slimy" strategies that really aren't that slimy. 

In fact, I would argue if you're NOT using strategies, you're probably shooting yourself and your ideal client in the foot. 

So if you want to make authentic sales, this one is for you. 

If you're building community, you can't miss this episode.

Here are the 5 super simple things you can do right away that will have insane ROI!

Roxanne is a manifestation expert. 

Actually, she’s more like a masterclass in just… LIVING better.

It’s SO refreshing. 

We talk about: 

Why you don’t need to learn how to manifest, you’ve been manifesting since the day you were born — this blew my mind!! 

Are there ideal ways to manifest for different kinds of people? 

Her process for digesting anxiety in 90 seconds. 

The biggest manifestation myths (there are sooo many) 

And way, way more. 

Not gonna lie, you might need to listen to this twice. There’s so much to cover! And we don’t shy away from the science heavy details 😉

Resources covered in this episode:

This episode is brought to you by THE GET CLIENTS ON SOCIAL CLASS! 

The week of April 17th, I’m sharing my signature Get Clients on Social Class ALL week! 

Join me on April 17th, April 19th + April 21st. 

We’re gonna talk about: 

➡️The big mistake I see 80% of coaches make on their feed

➡️The #1 reason your content isn't converting and what you need to do to attract the right people and create a foundation for conversion

➡️2 strategies for building relationships on social

➡️The slow-growth strategy that attracts ready to buy leads

Learn more here. 

Resources from Roxanne: 

Follow her on Instagram over at @roxannemirandamanifest  

The SOUL ALIGNMENT METHOD. Get it here: https://www.roxannemiranda.com/soul 

Today we’re talking about AUTHORITY. 

I’m gonna share 4 things the top coaches in the world did to become the top coaches in the world. 

(And you might be surprised to hear a few of them.) 

But first, it’s Get Clients on Social Seasonnnn!! 

The week of April 17th, I’m sharing my signature Get Clients on Social Class ALL week! 

Join me on April 17th, April 19th + April 21st. 

We’re gonna talk about: 

➡️The big mistake I see 80% of coaches make on their feed

➡️The #1 reason your content isn't converting and what you need to do to attract the right people and create a foundation for conversion

➡️2 strategies for building relationships on social

➡️The slow-growth strategy that attracts ready to buy leads

Learn more here. 

Today we’re talking about my childhood 👀

Don’t worry, I won't get weird on you. But I have a [money 💰] gift and it requires a back story. 

(scroll to the bottom if you just want the gift. I got you!🔥)

I don’t know about you, but I have an irrational fear about losing everything I have. 

And I think it stems back to this moment, leaving the airport in Dhaka, Bangladesh for the first time, where I’d live for the next 4 years. 

Backstory: 

I lived in Southeast Asia for 18 years so was no stranger to this part of the world, but the emotional impact of experiencing so much desperation in this moment stayed with me....forever.  And going home to Dhaka last month (for the first time in almost 20 years) reminded me of it. 

In dissecting this moment, I can see how it affected my ongoing relationship with work AND money for years to  come. 

So, why share about my childhood? 

1️⃣ To inspire you around where to look for your own money story [hint: It's probably hiding in your childhood). Releasing it is key to your next level of ANYTHING (money, business, relationships, etc.) and I learned this the hard way. 

2️⃣And because I was invited by Kate Northrup to take part in her Money Breakthrough Report. 

It's this JUICY report jam packed full of women I admire and their money tips, breakthroughs, and stories.

In this highly uncertain, volatile period of our lives, I hope that it will bring you comfort, direction, and some inspo for your next big money move.

Download it here.

3 repurposing tips you have NOT heard before. Especially the last one.

This episode is brought to you by…
The Go-To Coach Club: www.whatthehecktopost.com

Here’s what’s comin’ up inside the club… 

➡️Our next class: 

BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! 

➡️ Content Office Hours! 

That’s where we work on content together and you can get feedback from me.

➡️Our monthly Problem Solving Calls 

In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

➡️Our Consistency Challenge is happening in May! 

That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! 

Learn more here: www.whatthehecktopost.com

Free resources:
12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

I'm backkkk!! 

After a two-month maternity pause, I'm sharing the unexpected lessons that changed how I approach business, boundaries, and success metrics.

(Plus, you'll hear a few behind the scenes stories of what was really going down behind the scenes.) 

We cover:

➡️ The power of setting just TWO success metrics instead of overwhelming yourself with endless goals (and more importantly, the surprising success metric I used during my "maternity pause" that made all the difference) 

➡️ How I grew my email list by 1,500+ people while being fully present with my newborn 

➡️ The not-spoken-enough reason networking is so incredibly important (sorry in advance about the tears!) 

➡️ How my network showed up for me during my maternity pause 

➡️ The biggest reason(s) I could be present with Grayson 

Resources mentioned:

• In this episode, I mentioned how I was using AI. I go much deeper on the topic in this episode: 

https://podcasts.apple.com/gb/podcast/ep-175-4-ways-im-using-ai-to-make-my-business-less/id1644601845?i=1000709136790 

Today we’re talking about crafting a strategy that works for you. 

I walk you through: 

Why you need to stop listening to what everyone else is saying and doing

How to come up with the data you need to craft a perfect-fit strategy based on you + your message 

It’s a quickie, but a goodie!

This episode is brought to you by…

The Go-To Coach Club: www.whatthehecktopost.com 

Here’s what’s comin’ up inside the club… 

➡️Our next class: 

BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! 

➡️ Content Office Hours! 

That’s where we work on content together and you can get feedback from me.

➡️Our monthly Problem Solving Calls 

In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

➡️Our Consistency Challenge is happening in May! 

That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! 

Learn more here: www.whatthehecktopost.com  

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients 

Today I want to talk about pieces of marketing advice that are having a moment… 

I’m seeing this advice EVERYWHERE and following it would seriously get in the way of your success online. 

We answer these questions: 

How can I craft a memorable niche that is NOT unnecessarily limiting? 

Should marketing be fun? 

Do I need to post every day? 

This episode is brought to you by…

The Go-To Coach Club: www.whatthehecktopost.com

Here’s what’s comin’ up inside the club… 

➡️Our next class: 

BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! 

➡️ Content Office Hours! 

That’s where we work on content together and you can get feedback from me.

➡️Our monthly Problem Solving Calls 

In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

➡️Our Consistency Challenge is happening in May! 

That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! 

Learn more here: www.whatthehecktopost.com 

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients 

Today we’re talking about some easy to miss “mistakes” you might be making in your marketing content. 

After auditing about 60 feeds in 2.5 months, these are the things I saw again and again and again (and again). 

I’ll also share what to do instead so you’re not stuck without a solution. 

This episode is brought to you by…

The Go-To Coach Club: www.whatthehecktopost.com 

Here’s what’s comin’ up inside the club… 

➡️Our next class: 

BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! 

➡️ Content Office Hours! 

That’s where we work on content together and you can get feedback from me.

➡️Our monthly Problem Solving Calls 

In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

➡️Our Consistency Challenge is happening in May! 

That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! 

Learn more here: www.whatthehecktopost.com 

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients 

Today I have a bubbly treat for you. 

Kelsey Kurtis is on the show talking about BRANDING. 

But… not in the way you’re probably used to talking about it. (Logos, fonts, and colors!)

She talks about how branding isn’t just about what things look like, it’s about how you’re making people feel and the relationships you’re building. So of course – as the self proclaimed relationship queen – you already know I got alllll into that! 

But then she’s ALSO insanely knowledgeable about the aesthetic piece. 

For instance, ever heard about color psychology and what the colors you choose actually mean??

Me neither. This part BLEW my mind! 

Here are other things we talked about: 

➡️What exactly her connection method is 

➡️Step one for getting started with defining your brand — I absolutely love this tip 

➡️What brand colors mean and a little behind the scenes on the mistakes I’ve made with my colors. Like I said, I was amazed with this part! 

➡️How often you should have brand photo shoots and some tips of the trade from Kelsey 

➡️Her personal social media strategy 

➡️And a ton more. 

Plus, at the very end, she shares an AWESOME homework assignment that I seriously recommend you do. 

Resources mentioned in this episode: 

Branding Color Guide from Kelsey: 

https://www.kelseykurtis.com/branding-color-guide 

The Connection Method by Kelsey Kurtis: 

https://amzn.to/3JKQhup 

12 Strategies To Find + Convert Your Next Client on Social: 

https://getcoachsocial.com/clients 

This episode is brought to you by…

The Go-To Coach Club: www.whatthehecktopost.com 

Stop ending your captions like this… 

This one shift will increase engagement … A LOT. 

This episode is brought to you by…

The Go-To Coach Club: www.whatthehecktopost.com 

Here’s what’s comin’ up inside the club… 

➡️Our next class: 

BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! 

➡️ Content Office Hours! 

That’s where we work on content together and you can get feedback from me.

➡️Our monthly Problem Solving Calls 

In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

➡️Our Consistency Challenge is happening in May! 

That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! 

Learn more here: www.whatthehecktopost.com 

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients 

Today’s guest is Linda Sidhu – quiz creator to the online stars! 

She’s a list-building and quiz funnel strategist who specialises in creating personality-popping quizzes rooted in *real* data about how we communicate. 

Her clients triple their email list growth in a matter of months. 

Massively increase conversions. 

And create strategic and impactful list segmenting that helps their audience truly feel seen. 

So if you’re looking to create a list building foundation for the long haul, you are in the right place. 

We answered questions like.. 

➡️How do you strategically come up with the topic of your quiz? And the questions you ask? 

➡️How do you strategically title your quiz? 

➡️How do you segment your list with your quiz and how do you USE your segments? 

➡️How does the DISC model help you create a more impactful quiz?

And SO much more. 

This episode is truly jam packed. If you’ve been looking to create a profitable quiz, you're in the right place. 

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com 

Here’s what’s going on this month inside the community: 

➡️Jillian Murphy – Sales QUEEN – just came in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. 

➡️At the beginning of every month we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is where you and I can work through your roadblocks. We have one coming up on March 24th. 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources shared in this episode: 

Quiz: What's Your Quiz-to-Cash Strategy?

Quiz: Discover Your Personal Quiz-to-Cash Strategy (lindasidhu.com)

Quiz creators FB Group:

Quiz Creators | Facebook

Quiz Lab Sales Page:

https://www.lindasidhu.com/quiz-lab 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

Today we’ve got our first installment of our FLY ON THE WALL series, where you can be a fly on the wall of a group coaching session inside of the Go-To Coach Club. 

I’m doing this for a couple of reasons:

1. Because there’s just good stuff in here that can help you. 
2. Because I want you to get a sense of what goes down in the Go-To Coach Club. 

We’re getting ready to close doors to the club so you can only join 3 times a year which means it’s the last chance to join the Go-To Coach club for a while in the next few weeks and I want you to have a sense of what happens here!

Our Problem Solving Calls are where coaches sign up for the hot-seat when they have something that is keeping them stuck in their marketing.

We have one a month and we tackle allllll kinds of issues.
From the more foundational pieces like messaging or even technology hiccups.
To the more advanced issues like selling in the DMs and building a signature talk.

Today you’ll hear from…

➡️Ronni who is an Eating Disorder Recovery coach.

She wants to reach out and re-engage the women she supported 3-4 years ago and let them know that she’s opened a coaching business, without coming off like a slimy salesperson. 

➡️Emily, who is a Sundance award winner and a coach for actors.

She wants to talk about pitching to collaborators for joint IG lives to grow her audience.

➡️Jess, who is a corporate trainer and a stress + burnout life coach.

She wants help creating content that promotes her quiz.

➡️And also Tal who is a breakup recovery coach.

She wants to talk about making the most out of the podcast interviews that she’s appearing on.

Tune in to hear our coaching session and also hear me recap the tips so you can apply them to your own business.

Psssst… want to check out the Go-To Coach Club? Just go here: www.whatthehecktopost.com 

Today I’m sharing three Instagram Stories that…

➡️ Create your go-to coach factor 
➡️ Make it super clear what you do 
➡️ Creates engagement 
➡️ Tells stories 
➡️ And make sales 

Stories are the most BINGED piece of content on Instagram. 

(Yep, more then reels.)

People tend to not care that much about them because their main benefit is NOT growth. But the truth is, who cares if you grow if you’re not nurturing your audience? 

Growth without solid nurturing systems and content will do NOTHING. 

So if you’re looking for some structure around how to show up on Instagram stories to nurture your existing audience so that you actually see a conversion, this will help. 

You might also like Ep 11: WTF to post on IG stories
 

This episode is brought to you by…

The Go-To Coach Club: www.whatthehecktopost.com 

Here’s what’s going on this month inside our community of coaches: 

➡️Jillian Murphy – Sales QUEEN – just came in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach us on various skills that are required to become a go-to coach in your industry. 

➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources: 

4 IG stories you should be sharing every day: https://getcoachsocial.com/dailystory/ 

Haley Burkhead knocked my socks off in this conversation. 

If you think creating wealth just means making more money in your business – you need to listen to this. 

If you think creating wealth means investing in stocks – you need to listen to this. 

If you think creating wealth requires you to basically have a whole new job outside of all the things you already do – you need to listen to this. 

Haley shows us that creating wealth is absolutely possible regardless of your background, education, or how much money you currently have. 

In fact, one of the things that blew my mind is her approach to creating wealth WITHOUT putting any money down at all. 

We cover…

☑️…motherhood (a sensitive topic for me!) and why we need to be open to paving our own path and having our journey 

☑️…the 3 stages of wealth 

☑️…how to create wealth systems without spending any money 

☑️…different kinds of money makers (that actually have nothing to do with your business) 

☑️…why putting wealth systems in your life does NOT add as much extra time as you think (hint: Haley works and manages her wealth in 3-4 hours a day, the rest of her time is totally free to spend with her family or however she sees fit) 

And more. WAY more. 

She is a WEALTH of information, no pun intended 🤣

This episode is brought to you by…

What The Heck To Post (Now called, The Go-To Coach Club… but unfortunately we haven’t updated our sales page yet. Ha!): www.whatthehecktopost.com 

Here’s what’s going on this month inside the community: 

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. 

➡️Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources: 

Haley’s 20 minute webinar outlining the steps to creating wealth: http://thedisruptor.com/replay 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

I asked people to vote on topics to cover on Marketing Unfiltered … sooo many people requested this. 

And that breaks my heart! 

So today, I wanted to talk to you about why I think content creation is NOT just for your ideal client, but for you too. 

When you finish the episode, I hope you feel like you can change your experience to actually ENJOY it. Because the truth is, it can be really freaking fun :) 

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com 

Here’s what’s going on this month inside the community: 

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. 

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

Your subconscious beliefs about money might be the biggest roadblock between you and the business success you're working so hard to achieve.

That's why I was thrilled to welcome Kelly Ruta to Marketing #Unfiltered for a conversation that felt like both a warm hug and a necessary wake-up call about our relationship with money.

We cover:

➡️ How subconscious limiting beliefs around money hold us back from business growth

➡️ The science behind why your subconscious mind has such a powerful impact on your financial decisions 

➡️ A fun game of "Money Move or Money Myth" where Kelly breaks down common money advice you see online 

➡️ Why some popular money beliefs aren't actually true (and what is) 

➡️ Kelly's unique approach that combines both energetic and scientific perspectives 

➡️ How taking breaks and sabbaticals can trigger money fears (and why that's normal) 

➡️ Practical insights for entrepreneurs struggling with the "hustle or your business will fail" mentality

This episode is perfect if you've ever felt guilty about taking time off, questioned whether you "deserve" financial success, or found yourself stuck in patterns that don't serve your business growth.

Timing note:

This conversation happened on a particularly meaningful day—Kelly was about to begin her sabbatical, and I was preparing for maternity leave, making our discussion about money mindset and taking breaks especially relevant.

Resources:

Follow Kelly here: https://www.instagram.com/kellysruta/?hl=en

Take "The Invisible Sabateor Quiz." It's a 3 minute assessment to find out what's blocking you from all the income, impact, freedom and ease you desire (and deserve!) in your business. Plus, get a personalized mindset breakthrough to help you fully step into your role as a Limitless CEO. https://quiz.tryinteract.com/#/6164c4d32a121a0018c6d0ba 

I loveddddd this conversation with Jackie Ellis! 

If you’ve been feeling like it’s time to pay for ads but you just don’t know where to begin, you must listen to this. 

Jackie has multiple multi-million dollar launches under her belt, an ad agency and is a copywriter. 

She’s a total BOSS on this subject and shares so many tangible tips around…

• …conversion rates 

• …how to use ads to fill a coaching roster and how to use ads to sell your course or membership 

• …what to focus on now that Facebook is making targeting so much easier 

And more! 

She also shares a terrifying story about the time she had a heart attack at 34 years old and how that changed her business, priorities and how she navigates stress so it doesn’t happen again. 

Let’s meet Jackie! 

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com 

Here’s what’s going on this month inside the community: 

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. 

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources: 

Want a free guide on how to write high-converting ad copy?? Jackie’s got your covered. It's like the paint-by-number version of facebook ads… you’re gonna love it. Just scroll to the bottom of this page: https://www.jackie-ellis.com/ 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

I almost didn’t share this because I do NOT want you to overthink this. 

But… I answer this question differently than most. 

So if you’re curious about how the heck to post at a time that’s most effective for your content, tune into this 5 minute quickie. 

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com 

Here’s what’s going on this month inside the community: 

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. 

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

Getting ready to launch? 

You’re going to want to listen to this first. 

Brenna is a pre-launch strategist and an amazing copywriter. 

Put those two things together and she’s a BOSS and coming up with – not just your pre-launch strategy – but your pre-launch content. 

We cover:

1. What exactly is a pre-launch and how long should it be? 
2. What kind of content goes into a pre-launch (you will LOVE her cheat sheet) 
3. Plus we played This or That: Launch Edition where she dropped some serious hot takes on how to launch effectively 

It’s juicyyyyyyy 🔥

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com 

Here’s what’s going on this month inside the community: 

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. 

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources: 

PRE-LAUNCH PLAN CHEAT SHEET. Ready to launch without late nights, tears or “what did I do to myself feelings”? 

You’re gonna want this: brennamcgowan.co/cheatsheet 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients