Explore every episode of the podcast Marketing #Unfiltered

More eyeballs on your business = better marketing.

Right?

Ehhhh. Not necessarily.

After 10 years of helping people get more attention for their businesses, I’ve realized there are 4 very different ways we tend to generate it.

And while ALL of them work...they don’t work for the same things.

In this episode of Marketing Unfiltered, I’m breaking down the 4 attention engines every coach should know:

The Engagement Trap — when the thing getting you attention has very little to do with what you actually want to be known for.

The Content Creation Hamster Wheel — yes, content works. But do you actually want your business growth to depend on your ability to keep creating it?

The Guest List — getting into other people’s rooms and in front of audiences you didn’t have to build yourself.

The Big Deal Engine — creating the room yourself and using hosting to build your audience, network, and reputation at the same time.

I’ll walk you through what each one is actually good at, where each one falls short, and real-life examples of how they can be used in your coaching business.

Because the goal isn’t to find ONE perfect way to get attention.

(In fact, ALL are useful.)

It’s to understand how and when to use eaach of them. 

Let’s get into it.

In this episode, I'm sharing eight ways to collaborate that don't require a podcast, a membership, or any new platform.

Because “I don’t have anything to invite people into” is not a good enough reason to miss out on the visibility, leads, sales, and opportunities that can come from getting in front of someone else’s audience.

Some of these work with someone you just met, some are better for relationships you've been building over time. Some grow your email list, some make you money, and some simply deepen relationships that create bigger opportunities later. If you've been wanting to collaborate but haven't known where to start — or you've been waiting until you have the "right" platform — this one's for you. 

Here's what we cover:

1. How to borrow each other's reputation
2. Getting in front of highly qualified buyers
3. Turning assets you ALREADY have into something new
4. How to build each other into your offers and ecosystem 
5. Creating collaborations that keep sending leads + opportunities to each other without another promo period

Plus so much more...

Resources: 

She's a Big Deal - Learn More and apply here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0 

This is Part 2 of a special two-part visibility series.

Part 1 is over on Holly Marie Haynes' podcast, Crush the Rush, which is also linked below. 

That’s where Sophia shares her framework for becoming known through visibility, authority, and hosted experiences.

In Part 2, Holly flips the script and shares the strategy that's quietly grown her business for the last six years, without relying on social media.

We dive into why people are searching instead of scrolling, how AI is changing the way experts get discovered, and why creating long-form, searchable content is becoming one of the smartest ways to build trust and attract clients.

If you've been wondering how to get recommended by AI, create content that compounds over time, and build a business that doesn't depend on constantly posting to social media... this episode is for you.

What we covered:

• Why people are searching, not scrolling, and what that means for your marketing
• Holly's long-form content flywheel for creating searchable authority
• How to optimize your podcast and blog so AI can recommend your work
• Using Claude and Google Analytics to uncover your highest-performing content
• The intentional pop-up strategy generating 30 - 40 new leads every month
• Why micro partnerships outperform one-off collaborations
• How to position yourself as the obvious authority without relying on social media
• Why your messaging matters even more in an AI-first world

Resources:  

Connect with Holly on Instagram:@thehollymariehaynes

Listen to part 1 of this series on Crush the Rush Podcast: http://www.hollymariehaynes.com/podcast

The Antisocial Shift: Holly's private podcast http://www.hollymariehaynes.com/a/2148281499/5TN9LZUC

Anti Social School: Holly's signature 6-week program http://www.hollymariehaynes.com/a/2148281498/5TN9LZUC

In this episode, I'm sharing the hunch I've been sitting on: that we're moving out of the attention economy and into what I'm calling the evidence economy. And if I'm right, it changes everything about how we approach marketing, visibility, and becoming known. 

Information is everywhere, and AI has made it even more accessible. That's why attention alone isn't enough to build trust anymore. Tune in to learn the three experiences that will help you build trust faster, stand out from the crowd, and become the obvious choice for your ideal clients. 

Here's What We Cover: 

1. Why we're entering the Evidence Economy—and why visibility alone isn't enough 

2. The 3 experiences people need before they trust—and hire—you

3. Why your content isn't creating clients

4. How to become known before you need to sell

5. Build a visibility ecosystem that does the heavy lifting

... and so much more!

Resources mentioned: 

She's a Big Deal: Applications are now open for the next beta round — 90 days building your full visibility ecosystem: your core belief, your signature event, your low-lift offer, and your reputation strategy. 

Learn more and apply here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0

In this episode, I'm joined by Meagan Williamson, a Pinterest strategist who's been in this space since the early beta days and has built her entire business around the platform that most business owners are completely sleeping on. We're breaking down what Pinterest actually is (spoiler: it's a search engine, not a social media platform), why it works so differently from Instagram, what kind of content performs well, what a realistic timeline looks like, and how to build a funnel that converts cold Pinterest traffic into actual clients, including one of Megan's clients who makes between $300K and $600K in direct Pinterest sales in a single month. 

Here’s what we cover:

1. Pinterest isn't social media. It's a search engine. (And that changes everything.) 
2. The Pinterest content strategy that keeps working for years.
3. How to turn Pinterest traffic into paying clients.
4. The truth about how long Pinterest really takes.
5. Pinterest views are a vanity metric. (Why accounts with 10 million views are making $0)

Plus so much more…

Resources:

Connect with Meagan: 

Website: https://meaganwilliamson.com/

Instagram: https://www.instagram.com/meaganawilliamson

Pinterest: https://pinterest.com/rowhousenest 

In this episode, I'm sharing one of the strategies I've been implementing in my business this year— something I'm calling the Low-Lift offer. Not a membership. Not a mini course. Not another content hamster wheel. A simple, paid container designed for one purpose: conversation. And it's been one of the most powerful sales strategies I've built in years. Better yet, my clients are seeing incredible results with it too. 

Listen to get all of the details on what a Low-Lift offer actually is and how I'm using it in my business.

Here's What I Cover: 

1. Why the coaching industry optimized for the wrong thing 
2. What a Low-Lift offer actually is (because it's not another low-ticket offer) 
3. Why this works even if your real goal is selling high-ticket 
4. The unexpected lesson one of my clients learned after actually talking to her buyers. 
5. Exactly how I run this offer without being glued to Voxer 24/7. 

And so much more… 

Resources: 

She's a Big Deal: Applications are open for the second (and likely final) beta cohort — the full visibility ecosystem where you'll build your low-lift offer, your listening tour, your talk, and more.

Lean More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing 

Got questions? 

Email team@getcoachsocial.com

OR 

Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

In this episode, I'm joined by Kim Rittberg—former media executive at Us Weekly and Netflix, who had a wake-up call in her hospital delivery room (yes, she was checking emails while in labor) and left corporate to build her own business teaching coaches and service providers how to use video to actually grow their income, not just their follower count. 

If you’ve ever wondered how to find your confidence on camera when you feel awkward and self-conscious, how to come up with content ideas that actually sound like you, and what it looks like to turn video views into DMs, calls, and clients—this episode is for you!

Here’s what we cover:

1. Why most people freeze on camera and the simple mental shift that unlocks confidence
2. Why your video scripts sound stiff (The difference between writing for the spoken word vs. the written word)
3. Credibility + connection: the two things your content needs  
4. How to turn video into actual sales 
5. Why most people show up on camera with too little energy and how to bring the dinner party vibe instead

Resources and Sponsorship:

Connect with Kim:

Website: kimrittberg.com 

Instagram: @kimrittberg 

YouTube: https://www.youtube.com/@kimrittbergcontent

• 10 Tips to Take Your Videos From Mediocre to Magnetic: Kim's free guide covering the crucial foundations of how to get clients and leads through video. https://www.kimrittberg.com/tips

• Video Boot Camp: Attract clients, grow your brand & your revenue on Social Media through video. https://kimrittberg.mykajabi.com/video_boot_camp

This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA.

https://chika-obih-cpa.kit.com/moneyguide

You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money.

This free guide changes that in less time than it takes your coffee to brew.

The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter.

Get it here: https://chika-obih-cpa.kit.com/moneyguide

In this episode, Megan Yelaney walks us through how she rebuilt from scratch after having twins, what she actually did to find her edge again after becoming a ‘basic business coach’, and why the business identity crisis you're experiencing right now might have more to do with your messaging than anything else.

This episode is for anyone who's felt like their business doesn't fit anymore—whether you just had a baby, went through a major life shift, or just quietly stopped recognizing yourself in the thing you built.

Here's What We Cover:

1. The "basic coach" wake-up call
2. How to find your edge when you've lost it
3. Why your business identity crisis is probably a messaging problem
4. How the online business landscape is shifting right now
5. The stupidly simple relationship-building strategy that Megan swears by

Resources and Sponsorship:

Connect with Megan:

Website: https://meganyelaney.com/

Instagram: instagram.com/meganyelaney

Main Character Energy: Megan's 7-episode private podcast series that walks you through finding your distinctive edge, understanding your messaging gap, and showing up in a way that's unmistakably you — https://meganyelaney.com/main-character-energy

This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA.

https://chika-obih-cpa.kit.com/moneyguide

You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money.

This free guide changes that in less time than it takes your coffee to brew.

The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter.

Get it Here: https://chika-obih-cpa.kit.com/moneyguide

Justin Blackman is a brand voice and messaging strategist who's spent years helping businesses figure out what makes them different on purpose. And in this conversation, we're diving into something most people skip right over: finding your distinctive edge. 

Because here's the thing: you can have all the right keywords, all the right frameworks, all the voice-of-customer research in the world—but if you don't know what makes you different, your copy is going to sound like everyone else's. 

If your messaging feels a little too generic, a little too safe, or like it could belong to anyone in your industry, this episode is for you. 

Here’s what we cover:

1. Why everyone sounds the same now (it’s not just AI)
2. The four-part test for your distinctive edge 
3. How to find your edge and what actually makes you different 
4. Why voice-of-customer research isn't enough 
5. The role emotion plays in great copy 

Resources and sponsorships:

Connect with Justin:

Website: https://justinblackman.com/

Want to continue the conversation with Justin? Reply to Justin's emails – he actually reads and responds to them!

93 Email Sign-Offs to Punch Up Your Emails: Justin's free download of funny, personality-driven ways to close your emails (because "talk soon" is boring) justinblackman.com/emails 

Justin's Movie Breakdowns: Blog posts analyzing copywriting lessons from film scenes 

The Bear: https://justinblackman.com/bear/

Gilmore Girls: https://justinblackman.com/gilmoregirls/

This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:

https://audit.brandospro.com/

Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!

In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.

Start your audit here: https://audit.brandospro.com/ 

Welcome to part two of my Back on the Map series.

In part one, I talked about the biggest mistake I've made in business and what it's cost me.

Part 2 is the next layer of that conversation. Because once you get clearer on what you want to be known for, you also have to start changing how you operate—how you build your visibility and authority, how you approach growth, how you structure your business.

In this episode, I'm pulling back the curtain to talk about what I'm changing behind the scenes, what I'm noticing, and what I think actually matters if you want to become known for something online. 

Here's What I Cover:

1. Why I'm doing way less but building way more intentionally

2. Why your niche isn't enough anymore

3. The shift from random marketing activities to a visibility ecosystem

4. Why you need to sell sooner than you think

5. The four buckets your business needs

Resources and sponsorship:

Back on the Map Part 1: Listen to the first episode where I break down my biggest mistakes: //podcasts.apple.com/gb/podcast/ep-211-back-on-the-map-the-biggest-mistake-ive-made/id1644601845?i=1000758653311

Leave a voicemail with your questions: Sophia will answer them in upcoming episodes: https://www.speakpipe.com/MarketingUnfiltered 

This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:

https://audit.brandospro.com/

Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!

In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.

Start your audit here: https://audit.brandospro.com/

There's a lot of noise out there right now about AI search "killing" SEO. 

In this episode, SEO Strategist Laura Jawad is back to cut through the panic and get real about what's actually changing and what hasn’t in the world of SEO. 

We talk about the foundation you still need (yes, the basics still matter), the new layer AI adds on top of that, and the practical steps you can take right now to make sure your work gets found—whether someone's searching on Google or asking ChatGPT.

Here’s what we cover:

1. The real numbers on AI search and why SEO isn’t dead 
2. The SEO basics that still matter 
3. What AI really does to your SEO and visibility
4. Why your online visibility and reputation matter more than ever 
5. How to audit where you currently rank in searches

Plus so much more

Resources and Sponsorships:

Connect with Laura:

Instagram: https://www.instagram.com/heylaurajawad

Website: https://www.laurajawadmarketing.com/

SEO Simplified Keyword Research Workbook: laurajawadmarketing.com/marketing-unfiltered

How to Check Your Google Ranking for Free blog post: https://www.laurajawadmarketing.com/blog/how-do-i-check-my-google-ranking-for-free/

This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:

https://audit.brandospro.com/

Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!

In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.

Start your audit here: https://audit.brandospro.com/

This week’s episode is a follow-up to my recent conversation with Kelly Chase in episode 213.

We talked about something I don't think enough people are discussing: what happens when your business gets more visibility than it's actually built to handle.

The truth? More visibility doesn't automatically grow your business like we think it does. Sometimes it actually breaks it.

In this episode, I'm breaking down the three pieces you need in place before chasing more visibility—because if these aren't solid, more eyes on your work won't grow your business. It'll just amplify the gaps.

Here's what I discussed:

1. Why more visibility won't fix unclear messaging

2. The difference between getting attention and holding attention 

3. Visibility for the sake of being seen vs. visibility that builds authority 

4. What happens after someone finds you? 

5. The infrastructure piece most people skip 

And so much more…

Resources & Sponsorship:

She's a Big Deal: Sophia's program for building authority, deepening your network, and creating a rinse-and-repeat system that doesn't rely on constant content creation. Beta round kicks off May 18th. Learn More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing

This episode is brought to you by Belinda Rosenblum's Pay Yourself Calculator.

https://ownyourmoney.isrefer.com/go/calculator/Sophia/

As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last. 

The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow.

Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

If you've ever hit six figures and thought, "Wait...where did all the money go?" — this episode is for you. 

I'm joined by Belinda Rosenblum, who's been in business for nearly two decades and has seen (and experienced) every version of the six-figure paycheck-to-paycheck trap. This is the conversation about what actually happens to your money as you scale — the real numbers, the hidden expenses, and why so many smart business owners end up resenting the business they built.

Here's What We Cover:

1. The six-figure trap: Why $100K+ can still feel broke (and why $250K doesn’t fix it)

2. What’s actually killing your profit: undercharging, overdelivering, messy team spending, and “bank balance” decision-making

3. The $155K year that made $2K: The wake-up call that led to a $96K profit glow-up the very next year

4. How to build offers that actually pay you well (without chaining you to your laptop)

Plus so much more…

Resources:

Connect With Belinda:

IG: @belindarosenblum 

Website: ownyourmoney.com 

→ Rich Business Bootcamp - May 11-14: https://ownyourmoney.isrefer.com/go/series/Sophia/ 

In 4 days, discover the upgraded financial system to keep more revenue in your pocket and set you up to scale to $500K+ without running yourself into the ground.

→ Pay Yourself Calculator: https://ownyourmoney.isrefer.com/go/calculator/Sophia/ 

As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last. 

The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow.

→ Listen to this episode with 18+ offer ideas beyond 1:1 coaching if you're ready to get creative about what you're selling: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013

In this episode, Coach Kelly Chase shares what it was really like behind the scenes of building her business after filming Love Is Blind: the brand deals that didn't convert, the audience that wanted health coaching when she wanted to talk business, the $45,000 she made in 7 months but couldn't celebrate because it "wasn't six figures," and why she eventually took a year and a half off from coaching altogether.

This is a conversation about visibility, public failure, nervous system dysregulation, money mindset, and what it actually takes to rebuild when you've lost your way.

Here's What We Cover:

1. What really happened to her visibility after Love is Blind
2. The mistake of building the wrong type of audience
3. Why followers don't equal authority or sales
4. The big wins she couldn't celebrate 
5. Money mindset tips that actually work

plus so much more...

Resources + Sponsorship:

Connect with Kelly Chase:

IG: @chaselifewithkelly & @chaselifewithkellypodcast

TikTok: @iamkellychase

Website: Www.chaselifewithkelly.com 

This episode is brought to you by Belinda Rosenblum's - Pay Yourself Calculator.

https://ownyourmoney.isrefer.com/go/calculator/Sophia/

As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last. 

The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow.

Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

Build a Brand Foundation That Supports Your Next Level with Tiffany Neuman

Tiffany Neuman is a brand strategist who works with thought leaders to build what she calls a "brand operating system." And here's the truth: most of us are operating with some version of a Frankenstein brand. We built the plane while flying it, added layers as we went, and now we're looking around, wondering why our next level feels harder than it should.

In this episode we're breaking down what actually makes up a brand (it's way more than logos and colors), and how to start refining your brand so it actually supports where you're going next.

If your business has grown but your brand hasn't quite caught up, this is for you.

Here’s what we cover:

1. What a brand actually is — your entire business ecosystem, not just visuals

 2. The Frankenstein brand problem — too many pivots and layers, leaving your brand disjointed and unfocused

3. The core elements of a strong brand foundation — voice, offers, story, ideal client, and more

4. The overlooked piece: your client journey — how people are nurtured, supported, and moved into what’s next

5. The brand shift that costs nothing — stop selling, start inviting

plus so much more...

Resources & Sponsorship:

The Authority Positioning Audit: https://audit.brandospro.com/

The 5-minute audit that diagnoses gaps and opportunities in your brand

Connect with Tiffany Neuman:

Instagram: https://www.instagram.com/tiffanyneumancreative

Website: https://yourlegacybrand.com/

This episode is brought to you by AI Super Author, created by Ashley Mansour.

aisuperauthor.com

Are you a coach who has had “write a book” sitting in the back of your mind for… months? Years? And not just any book—but one that actually helps you get clients?

Most people either get stuck staring at a blank page or end up creating something that sounds like everyone else because they’re relying on generic AI or no structure at all.

Ashley’s approach is different. She’s been helping people write strategic, marketable books in as little as 30 days—before AI was even part of the conversation. And now, she’s built that method into AI Super Author so you can validate your idea, structure your content, and actually write your book faster (without losing your voice).

If you’ve had “write a book” sitting in the back of your mind… this is your sign.

Try AI Super Author for $97/month (cancel anytime) and start creating your book today: aisuperauthor.com

This is episode one of a new series called Back on the Map, where I'm taking you behind the scenes of what it looks like to rebuild after losing your way.

This one's vulnerable. And honestly? A little maddening.

Because the mistake I made was so basic, so fundamental, that it's almost embarrassing to admit. And I didn't just do it for a second—I did it for years. 

In this episode, I'm walking you through what happened when I went from being "the social media girl" to trying to become "the marketing girl"—and why that shift didn't just create a messaging headache. It created systemic problems that affected everything from my energy to my team to my positioning in the industry.

Here's What We Cover:

1. The “I can help with everything” trap that’s keeping you invisible

2. What happens when you stop niching (beyond the messaging headache)

3. The red flag that your messaging is too vague… and costing you sales

4. Why "switching gears constantly" is draining you faster than you think

5. How unclear positioning is quietly blocking bigger opportunities

And so much more…

Resources and Sponsorship:

• Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered

This episode is brought to you by AI Super Author, created by Ashley Mansour.

aisuperauthor.com

Are you a coach who has had “write a book” sitting in the back of your mind for… months? Years? And not just any book—but one that actually helps you get clients?

Most people either get stuck staring at a blank page or end up creating something that sounds like everyone else because they’re relying on generic AI or no structure at all.

Ashley’s approach is different. She’s been helping people write strategic, marketable books in as little as 30 days—before AI was even part of the conversation. And now, she’s built that method into AI Super Author so you can validate your idea, structure your content, and actually write your book faster (without losing your voice).

If you’ve had “write a book” sitting in the back of your mind… this is your sign.

Try AI Super Author for $97/month (cancel anytime) and start creating your book today: aisuperauthor.com

Ash Chow is a launch copywriter and sales page expert, and in this episode she's breaking down exactly what needs to be on your sales page, in what order, and why most people are missing the most important sections entirely.

This isn't theory. This is the structure, the messaging principles, and the nitty-gritty details you need to actually write (or rewrite) your sales page so it converts without feeling pushy.

If your sales page feels like a block of text that no one's reading or worse, you're getting traffic but no conversions, this episode is for you.

Here’s What We Cover:

1. Why the sales page should come before your launch emails (and how it makes messaging 10x easier)

2. The 4 core sections every high-converting sales page needs

3.  The missing section most sales pages skip that quietly tanks conversions

4. How to make your messaging hyper-specific instead of vague so it actually resonates

5. 3 signs your sales page needs a refresh (even if it used to convert)

…and the list doesn’t stop there!

Resources + SPONSORS: 

• Free Sales Page Guide: https://ashchow.com/salespageguide - Get the exact process and framework Ash uses to write sales pages for herself and her clients! 
• Connect with Ash Chow:

Website: https://ashchow.com/ 

Instagram: @itsashchow

This episode is brought to you by Mindi Huebner's CEO Identity Quiz. 

mindihuebner.com/ceoquiz

Are you a high-achieving woman who knows what it’s like to overwork, overthink, or overdeliver because that’s how you’ve always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you. 

The truth? You might be operating within the wrong identity. 

Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out. 

Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz

Marisa Corcoran is back on Marketing Unfiltered for round three (honestly, she’s basically the Steve Martin of this podcast) — and we’re getting wildly practical about something almost every business owner sets up once… and then forgets exists:

Your welcome sequence.

Because if your welcome sequence hasn’t been touched in forever, doesn’t sound like you anymore, or is quietly selling something you don’t even offer… you’re not alone. And in this episode, Marisa breaks down what a welcome sequence is actually supposed to do — and how to make yours feel human, memorable, and wildly effective (without living in a copy cave for the rest of your life).

In This Episode, We Cover...

• Why a welcome sequence can do more than “deliver the freebie” — and what it should be doing instead
• The two questions every subscriber is subconsciously asking when they join your list
• Marisa’s #1 welcome-sequence metric (hint: it’s not opens or clicks)
• How to write a first email that gets replies fast (and helps deliverability too)
• The “word closet” + personality seeding approach that makes your emails sound unmistakably like you
• A simple 4-email structure you can steal (and when to stop adding more)
• How often to send welcome sequence emails (and why “spacing them out too much” kills momentum)
• Whether people should receive your regular newsletter while they’re in a welcome sequence (and why Marisa says no)
• The fastest way to update your welcome sequence without rewriting a brand new one for every lead magnet
• What to do if you swear you have “no personality” or “no interesting stories” to share (spoiler: Marisa would bet her student loans you do)

SPONSOR: 

This episode is brought to you by Mindi Huebner's SUBCONSCIOUS CEO Identity Quiz: 

https://pages.mindihuebner.com/take-the-ceo-reset-quiz

RESOURCES FROM OUR GUEST: 

Marisa Corcoran’s Free Copy Camp (March 3–5)
A free 3-day experience happening March 3rd to March 5th where Marisa teaches you how to stand out with your words in the age of AI — and there’s no selling inside Copy Camp.

→ https://marisacorcoran.com/copy-camp/?affiliate=sophiaparra

Leave Them Wanting More (Masterclass)
Marisa’s masterclass (coming up soon!) where she’ll recap key concepts and go deeper on how to craft copy that leaves people obsessed in the best way.

→ https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/665926297c163/

Copy Confidence Society (Doors Opening Soon)
Marisa’s signature program where you write copy that sounds like you, sells without being cringe, and turns your marketing into an actual asset.

→ https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/6659261d7c162/ 

In this episode, Sophia breaks down why relying on guest appearances keeps you positioned as a supporting character and how hosting your own rooms accelerates authority, list growth, and leverage.

We Cover:

1. The psychological difference between guesting and hosting, and why building the room shifts perception fast
2. Why audience size isn’t the real authority play and what is 
3. The compounding power of hosting so you can MAKE time to create your own thing (especially if one of your go-to excuses is that you don't have any)
4. How to think strategically about flops, promotion, and collaboration expectations so you don't let any fears hold you back 
5. The 3 filters to decide what you should host so it doesn't end up being a waste of time 

If you’re ready to be a bigger deal, this episode (and perspective shift) is a must. 

RESOURCES + SPONSORS: 

This episode is brought to you by Mindi Huebner's CEO Identity Quiz. 

mindihuebner.com/ceoquiz

Are you a high-achieving woman who knows what it’s like to overwork, overthink, or overdeliver because that’s how you’ve always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you. 

The truth? You might be operating within the wrong identity. 

Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out. 

Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz

 In this episode with brand voice and messaging strategist Jen Liddy, we're diving into the layers of messaging that most people completely miss. This isn't about being louder or showing up more. It's about letting the parts of YOU that make you different actually show up in your content. 

You know your audience's pain points. You're using their words. You're talking about feelings and potential. But something's still missing. Your messaging feels flat and generic, like every other coach in your space. Here's what nobody tells you: The floor of messaging (knowing your audience) is essential. But the nuance, the voice, the personality, and the positioning are what actually make people choose YOU.

Here's What We Cover:

1. The 3 nuanced layers of messaging: That sit on top of the foundational "audience-first" work: voice, personality, and positioning
2. The exact questions to ask past clients and friends to uncover what actually sets you apart (and how to receive those answers without swatting them away)
3. How to position yourself without sounding braggy: Seed your expertise through client stories, micro-stories from everyday life, and examples woven into your content
4. How to know if you're boring (spoiler: you're not, and vanilla is a flavor)—the most interesting thing you can do is be genuinely interested in other people
5. The framework vs. personality distinction: Where you land in the client journey matters—are you the "audience-first" person or the "creator-first" person? That's positioning.

…and the deeper work that turns good messaging into magnetic messaging.

Resources:

• Jen's Custom GPT for Brand Positioning: https://www.jenliddy.com/Sophia
• Connect with Jen on LinkedIn: Search "Jen Liddy" (one 'n')
• Subconscious CEO Identity Quiz (by Mindi Huebner): https://pages.mindihuebner.com/take-the-ceo-reset-quiz

 You know that panicky moment when you realize you need sales NOW but you don't have a giant audience to sell to? Yeah, that one.

Maybe renewals didn't come through. Maybe a launch underperformed. Maybe life got busy and audience growth just... didn't happen. And now you're stuck thinking: "Should I focus on growth or sales? How do I do BOTH without losing my mind?"

Here's the truth: When you need revenue sooner rather than later, proximity beats popularity. Every time.

In this episode, Sophia will be breaking down the exact 3-bucket framework for making sales when your audience feels too small without waiting months for visibility to build. These are the fastest paths to revenue that don't require more followers, more content, or more time.

Here's What We Cover:

1. Re-Engage the Warmest People in Your World. Your fastest path to sales isn't strangers, it's people who already know and trust you 
2. Past clients aren't one-and-done: Think "next step," not "start over"—what's the natural next level for people who've already worked with you? 
3. Discovery calls that didn't convert aren't forever-nos—they're usually "not right now," and following up 3-6 months later with context is how you turn maybes into yeses
4. Borrowed Audiences = Instant Sales Opportunities. You don't have to build trust from scratch, you can borrow it 
5. Affiliate-powered launches: Instead of relying on your own list, bring in colleagues and past clients to promote your webinar/challenge/training for a commission
6. Fast, Activation-Based Sales Moments. Create short, energetic sales windows that activate the audience you already have
7. Giveaways that turn into sales windows: Run a giveaway, collect applications, choose a winner, then offer everyone who applied a 48-hour special invitation

...and so much more!

Resources:

• Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered

If your audience feels quiet right now, like the DMs are slow, the energy is flat, and you're showing up but nobody's really responding, this episode is for you.

Here's the truth: A quiet audience is almost never a content problem. It's not a follower count problem either. It's a connection problem, a follow-up problem, and an "I'm not creating engagement strategically" problem.

In this solo episode, Sophia will break down the exact 3-layer framework she uses to create engagement on demand, the kind that actually leads to conversations, relationships, and sales. Not viral moments. Not vanity metrics. Real, meaningful engagement that converts.

Here's What We Cover:

1.  Stay Connected to the People Already Here. Build a weekly habit of personal outreach (it doesn't have to be 100 DMs, even one intentional message matters)
2. Where to focus your connection energy. Follow up with discovery calls that didn't convert, stay close to current clients, and reconnect with people who used to engage
3. Turn Lurkers Into Conversations. Create intentional opportunities for people to raise their hands (polls, question stickers, link clicks)
4. How to use engagement as intel. When someone votes on your poll about doubling their email list, that's not just engagement, that's information you can act on
5.  Create Engagement With a Plan. If you don't know what you'll do with engagement, there's no point in creating it

... plus a simple formula for using connection that converts!

Resources:

• Free Q&A Day Strategy Guide: 
• Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered

Gloria Chou is back to drop some serious truth bombs about AI search, the trust recession, and why traditional SEO is basically dead.

This episode gets unhinged in the best way as we dive into how ChatGPT is completely changing the game for discovery, why being human is your biggest competitive advantage, and the insane opportunity that's sitting right in front of us, if we're willing to grab it. Get ready to real about what's actually working in PR right now!

Here's What We Cover:

1. How AI search has fundamentally changed how people discover and buy (hint: it's not Google anymore)
2. The exact AI tools and prompts Gloria uses to write pitches, find podcasts, and monitor competitors in under 15 minutes
3. Why press mentions are 3x more effective than social media or ads for AI visibility right now
4. How to use Perplexity to do 90% of the work a PR agency would charge thousands for
5. The CPR pitching method (and how it's now trained into AI models)

... and what to do right now if you want to be discoverable, credible, and chosen.

Resources:

• Free Masterclass: gloriachoupr.com/masterclass
• DM Gloria "SOPHIA" on Instagram https://www.instagram.com/gloriachoupr for bonus resources
• Tool: https://www.perplexity.ai/
• Tool: https://chatgpt.com/

Jenna Kutcher is pausing The Goal Digger Podcast. Amy Porterfield is retiring Digital Course Academy. And the internet is doing what the internet does, panicking and asking if this means podcasts are dead, courses don't work, and online business as we know it is over. Sophia is here to slow that narrative WAY down. Because what's actually happening isn't that these formats are broken, it's that two massive business owners are intentionally closing chapters they've been in for nearly a decade. There's a huge difference between "this format no longer works" and "this format no longer fits where I am." In this episode, Sophia breaks down the real industry shifts happening (spoiler: they happen every 5-10 years), why a big fish feeling a shift doesn't mean the pond dried up, and gives you three concrete actions to take instead of panicking or standing still.

Here's What We Cover:

1. The crucial distinction no one's making — "This format no longer works" vs. "This format no longer fits where I am" (and why that matters)
2. Industry shifts are fucking normal — Why this happens every 5-10 years and it doesn't mean everything stops working
3. The bigger context: from COVID to AI — How reels, short-form video, and AI have all been industry shift moments we've navigated before
4. Courses are still selling, podcasts still work — But they're being consumed differently, trust looks different, expectations have changed
5. The three things to do instead of panicking:
   • Create intentional pause — What could you pause for 30-90 days to create space for clarity?
   • Audit for revenue AND joy — Look at what makes money, what doesn't, what brings joy, and what makes you roll your eyes
   • Listen to what your audience is excited about NOW — Not three years ago, not what everyone else is selling

...and what to focus on when the industry feels loud, chaotic, and unclear.

Resources Mentioned:

• Submit Your Question: https://www.speakpipe.com/MarketingUnfiltered
• Listen to this for more ways to sell outside of 1:1 coaching: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013 
• My AI strategy for coaches and creators: https://podcasts.apple.com/gb/podcast/ep-200-my-ai-strategy-for-coaches-creators-going-into-2026/id1644601845?i=1000741533840 

Six months ago (literally the week Sophia gave birth), she and her husband, Bradley, a Peloton instructor with a built-in community, launched a podcast that got thousands of downloads immediately. No warming up. No convincing. People just showed up. It was such a stark contrast to launching Marketing Unfiltered years earlier without an audience, and it crystallized something Sophia sees coaches mess up constantly: they spend a year perfecting their program while completely forgetting to grow their community. Then they launch a webinar and ask, "who am I promoting this to?" and realize... there's no one there. This episode is Sophia's wake-up call that audience growth can't be an afterthought anymore, it needs seasons, strategy, and to happen alongside (or before) building your offers. Because if you want to be a big deal in 2026, you can't wait until your program is perfect to start growing your audience.

Here's What We Cover:

1. The biggest mistake coaches make with audience growth: Spending a year perfecting the program while forgetting to consistently grow the community
2. The order that actually works: Build the audience and relationship BEFORE or WHILE you build the thing (not after it's "perfect")
3. The difference between passive exposure and real growth: Why podcast guesting and lead magnets are great for consistency but not how you grow BIG
4. The three best ways to own your growth: Summits, Private Podcasts, and Bundles: When each strategy works best and which one matches your sales approach

…and other proven growth principles most coaches overlook.

Resources Mentioned:

• Submit Your Question — https://www.speakpipe.com/MarketingUnfiltered

Selling in 2026 doesn’t have to mean another 1:1 offer, course, or mastermind.

In this episode of Marketing Unfiltered, I’m giving you permission to think outside the box when it comes to how you sell — and walking you through six creative categories of offers coaches are using right now to generate revenue without burning out.

If you’ve felt boxed in by traditional coaching models, this episode will help you rethink what’s possible.

In this episode, I cover:

• Why coaches don’t need to rely solely on 1:1 coaching, courses, or memberships anymore
• How to sell visibility, proximity, speed, and insight — not just transformations
• Creative offer ideas like Q&A memberships, office hours passes, laser coaching, and private audio feeds
• How to reimagine VIP days with 48–72 hour sprints
• Ways to monetize your ecosystem through affiliates, licensing, and partnerships
• Trend memberships and industry insight offers that position you as the go-to expert
• How to choose offers that align with how you actually want to work in 2026

This episode is meant to spark ideas — and I think it will!

AI has changed the business landscape — fast.

In this episode, I’m sharing how I’m thinking about AI as we move into 2026, especially after a year that felt harder than expected for a lot of coaches, consultants, and service providers.

I walk you through three strategic ways I’m using AI in my own business — not as a gimmick, but as a core part of my offers, systems, and decision-making.

In this episode, I cover:

1. Why AI has temporarily shifted how people value coaching and services
2. How I use AI as a speed filter across my offers
3. Where AI has replaced certain team tasks — without lowering quality
4. My favorite AI prompt for quality control and decision-making
5. Why “just using ChatGPT to write emails” isn’t enough anymore

This isn’t about doing everything with AI.

It’s about using it intentionally so you don’t get left behind.

Got questions? 

Email team@getcoachsocial.com

OR 

Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

Kelly Sinclair took the entire summer off social media and had her highest-income summer in four years. How? By redefining visibility as a daily habit that has nothing to do with performative posting and everything to do with building actual relationships. In this refreshingly honest episode, Kelly shares why she declared 2025 "the year of only if it's a hell yes," how she got a client while working at a bookstore with a messy hair bun, and why visibility is about taking one strategic action every single day, not checking off boxes to feel productive. From building custom AI tools to help you take messy action to the reality of cycling back to "I don't know what I'm selling" eight years into business, this episode is permission to let it be easy.

Here's What We Cover:

1. Performative visibility vs. strategic visibility: Why posting on Instagram with 65 followers is literally doing nothing for your business (and what to do instead)
2. The 10-minute daily visibility habit that changed everything: How one local media pitch led to a multi-millionaire podcast guest, a speaking gig in Nashville, and collaboration opportunities that keep coming
3. Why bundles are Kelly's favorite list growth strategy right now: How she launched a bundle on her birthday, went biking and bar hopping, and woke up to 230 new subscribers
4. How to use AI for visibility without sounding like AI wrote it: Why you need a brand calibrator (not just prompts) to train AI to actually sound like you
5. Building custom GPTs: Valerie the Visibility Auditor and Sarah the Sprint Coach: Kelly's interactive AI tools that assess your visibility actions and coach you through taking strategic moves

…and the list doesn’t stop there!

Resources Mentioned:

• 90-Day Visibility Sprint Starter Kit (FREE): https://kellysinclair.thrivecart.com/the-90-day-visibility-sprint-podcast/
• Entrepreneur School Podcast: https://kellysinclair.thrivecart.com/the-90-day-visibility-sprint-podcast/?coupon=SOPHIAPOD
• Connect with Kelly: www.instagram.com/ksco_kelly/

There are 20,000 events happening TODAY that need speakers (7,500 in the US alone), and Laurie-Ann Murabito is here to show you exactly how to get booked for them. A former healthcare professional turned professional speaker who helps coaches, consultants, and service providers leverage speaking as their best form of marketing, Laurie-Ann breaks down why speaking is the ultimate trust-building strategy in this trust recession we're all navigating. From why your voice conveys confidence (or pushes people away) to the exact script for reaching out to your warm market, this conversation is a masterclass in getting on stages, virtual or live, and converting those audiences into clients. If you've been telling yourself you're not ready to speak or that speaking isn't for you, this episode will flip that script completely.

Here's What We Cover:

1. Why your voice is your secret weapon in the trust recession: How frequency, pauses, and tone convey confidence and build trust (and why AI-written content pushes people away)
2. The "get ready to be ready" principle: Why you need your speech written BEFORE you start pitching (and what happened when Laurie-Ann had answers ready during a casual coffee chat)
3. The warm market strategy that booked 4 gigs from 1 phone call: How to leverage people who already know, love, and trust you (and the exact dialogue to use)
4. How to open the door to conversation without being salesy: The questions to ask meeting planners that get you information (not rejection)
5. The daily vitamin approach to building relationships: Why reaching out to 1-2 people every day (not 14 on Sunday) actually works

... and everything else that happens when people hear you speak!

Resources Mentioned:

• Free Guide: 10 Most Downloaded Episodes: https://speakandstandout.com/Guide

Meet Mindi Huebner, a subconscious identity coach who helps high-achieving women shed conditioning and breaks down the identity gap, the space between who you're being and who you say you want to be. From why you can't check your emails without anxiety to why women are twice as likely to justify using AI, this conversation will make you realize that 95% of what you do is subconsciously automated. If you've ever felt overwhelmed looking at your calendar or wondered why success feels so hard, Mindi explains the beliefs running the show behind the scenes and how to actually close that gap.

Here's What We Cover:

1. Why your subconscious keeps you surviving, not successful — How your brain burns the least amount of calories possible to keep you in familiar patterns (even when they don't serve you)
2. Mindi's 15-minute call strategy that actually works — How she sells high-ticket offers by identifying limiting beliefs in 15 minutes (and why people have opinions about it)
3. Women and AI: the justification problem — Why men are twice as likely to use AI and zero times as likely to justify it (and what that means for the gender pay gap)
4. Your 24-carat identity framework — How to map out the version of you who has everything she wants (down to what she smells like)
5. The 5-4-3-2-1 nervous system regulation technique — Five things you can see, four you can touch, three you can hear, two you can smell, one deep breath

... and so much more!

Resources Mentioned:

• 10-Episode Private Podcast from Mindi — DM "podcast" on LinkedIn or Instagram to receive it
• Connect with Mindi:
  • LinkedIn - https://www.linkedin.com/in/mindihuebner/

If you've ever wondered what buying signals you're missing or how to turn data into an actual story that helps you make better business decisions, this episode will blow your mind. Meet Kelsey Silver, a former marriage and family therapist turned data analytics expert who built an AI tool called Foresight HQ after realizing coaches were literally ghosting people with their credit cards out, ready to buy. With a master's in marriage and family therapy and over a decade in corporate-level predictive analytics, Kelsey breaks down the psychology behind customer journeys in a way that will completely change how you look at your Instagram DMs, email sequences, and sales data.

Here's What We Cover:

1. Psychological triggers vs. buying signals: what's the difference? The things you do as a business owner to trigger action vs. the signals your customers give when they're ready to buy
2. Implementation intent: the buying signal everyone misses. Why questions about VAs attending calls or PDF formats are massive red flags that someone has already decided yes
3. How to sell without actually selling. Kelsey's three-tier affiliate partnership program and why she pays affiliates MORE when they do more work
4. The 48-hour rule for opening wallets. Why you want people to make their first purchase within 48 hours of joining your list and how to make that happen
5. Low ticket vs. high ticket: which needs more touchpoints? The counterintuitive truth about why low-ticket offers sometimes need MORE nurturing than high-ticket

... and so a lot more!

Resources:

• 5 DM Signals They're Ready to Buy (Before They Ask for the Link): https://kelseysilver.com/5-dm-signals-7564?am_id=sophia7784
• Foresight HQ: https://foresighthq.app/signup?am_id=sophia1615
• ForesightHQ 7-day $7 trial: https://foresighthq.app/7-day-trial-checkout?am_id=sophia5067
• Connect with Kelsey: https://www.instagram.com/kelseyesilver 

Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down everything from contracts and trademarks to AI legal risks that most coaches aren't even thinking about. If you've ever wondered when templates are enough versus when you need a lawyer, what actually happens when clients ghost on payment plans, or how AI is changing the legal landscape of your business, we will give you the clarity (and peace of mind) you desperately need. Because legal isn't just about protection, it's about power.

Here's What We Cover:

1. The most common legal blind spots in the coaching industry: Why coaches start businesses without thinking about legal at all (and what that costs them)
2. The "gut punch test" for trademarking: Sarah's simple way to know if it's time to trademark your business name, course, or podcast
3. How to protect yourself from clients who ghost on payment plans: What actually works (and what doesn't) when clients stop paying
4. The truth about third-party platforms like Kajabi: Hidden legal risks you might be missing and why copying Kajabi's terms won't protect you
5. The power mindset shift around legal: Why thinking "I have to be protected" versus "I AM protected" changes everything about how you show up as a CEO

... and so much more!

Resources Mentioned:

• Coach's Legal Checklist: https://go.destinationlegal.com/checklist
• AI Legal Starter Guide: https://go.destinationlegal.com/ailegalpack
• Destination Legal:  https://destinationlegal.com/collections/templates
• Connect with Sarah: @sarahwaldbuesser on IG and FB

Stop chasing visibility and start building authority. Beth Nydick, a former TV producer with almost 20 years in digital media (who's been everyone from Dr. Oz's blogger to a cocktail cookbook author), breaks down why most entrepreneurs are completely missing the point when it comes to podcast guesting. This isn't about landing the interview, it's about what you do with it. Beth shares her signature MICS Method for turning one podcast appearance into $10,000 in client revenue and calls out the fake PR "experts" who are selling you snake oil. If you've ever wondered why your podcast appearances aren't converting into sales, this episode will blow your mind.

Here's What We Cover:

1. Beth's MICS Method — Her signature system for Messaging, Interview prep, CTAs, and Systems that turns one podcast into $10K
2. The first 12 seconds rule — What podcast hosts notice immediately that tells them if you're prepared (or winging it)
3. How to do CTAs throughout the entire episode — Why waiting until the end is costing you sales and how to drop breadcrumbs from minute one
4. The post-interview promotional system — Beth's exact backend strategy for leveraging one interview multiple times throughout the year
5. Exclusive lead magnets for podcast listeners — How to create different offerings based on specific audiences (not just one generic freebie)

... and so much more!

Resources Mentioned:

• Rich Relationships by Selena Soo: https://www.amazon.com/Rich-Relationships-Million-Dollar-Network-Business/dp/B0F35GH7RQ
• Connect with Beth: Find her at @BethNydick on all platforms
• DM Beth the word "Sophia" on Instagram for her exclusive podcast listener gift: https://www.instagram.com/bethnydick/

In this episode, Ash, a therapist who pulled her kids out of school to travel the world for three years while running her business as the sole breadwinner, shares the raw truth about high-functioning burnout - the kind that looks like success from the outside but slowly kills you on the inside. From making half a million dollars while working 10-15 hours a week to burning out the following year trying to "professionalize" her business, Ash reveals why our attempts to fix burnout with to-do lists and perfect systems are actually making it worse. This episode will challenge everything you thought you knew about productivity, self-care, and what it really takes to break free from cortisol addiction.

Here's What We Cover:

1. What is high-functioning burnout? — Why the most successful-looking women are often the most burnt out (and why no one checks on them)
2. The cortisol addiction trap — How our bodies become addicted to stress and why "peace" can actually feel unsafe
3. Why perfectionism leads to burnout — Ash's story of making $500K in a relaxed, unstructured way, then burning out the next year trying to make her business "professional"
4. The dangerous myth of multitasking — Why trying to do everything at once drains your energy faster and creates only "elusive peace"
5. Why self-care often doesn't work — The truth about performing self-care as another box to check instead of actual healing

... and so much more!

Resources Mentioned:

• Burnout Breakthrough: https://ashmcdonaldmentoring.com/burnout-breakthrough

This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025.

Here's What We Cover:

1. The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member price without building the whole thing first
2. The Freebie Momentum Play — Why Black Friday weekend is perfect for growing your email list and how to create a juicier-than-usual opt-in
3. The Premium Bundle Play — How to increase conversions by adding value instead of cutting prices (without compromising your premium positioning)
4. The Partnership Visibility Play — Why collaboration is underutilized during Black Friday and how teaming up can double your reach
5. The Authority Play — How to use Black Friday as a visibility event to build trust and set yourself up for a stronger 2025 launch

Resources:

Go here for 45 ideas low ticket offer ideas: 

https://docs.google.com/document/d/1E3sAMdPw8aFmuACQaLf55Z0bEtxym8EGF8GwXMuTiFU/edit?usp=sharing

Link not working? Send us a note!

Instagram: @sophiaparra

Email: team@getcoachsocial.com

If you're carrying around everything in your business like it's all on you—feeling guilty about delegating, worried no one will do it right, or just stuck doing it all yourself—this episode is for you.

That's why I brought Natta Salvatore to Marketing #Unfiltered to talk about delegation in a way that actually works (not just in theory).

We cover:

➡️ The number one step you absolutely must take before delegating effectively 

➡️ Natta's 5-step process for delegation that actually gets results 

➡️ Why delegation matters so much (and what happens when you don't) 

➡️ How AI can support your delegation process 

➡️ The most genius AI strategy I've ever heard (seriously, I'm building this right now)

Fair warning: The AI tip Natta shares isn't directly about delegation, but it's so brilliant I couldn't stop thinking about it. I immediately started implementing it in my own business.

If you've ever thought "it's just easier to do it myself" or felt guilty asking your team to take things off your plate, this conversation will shift how you think about delegation entirely.

Resources mentioned:

➡️ Free guide: 5 Vital Delegation Mistakes (and How to Fix Them)

https://accidentalceo.co/delegate-freebie 

➡️ Join the Accidental Entrepreneur Facebook Community

https://www.facebook.com/groups/accidentalceo.co

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for coaches who want to build genuine connections with their audience.

This conversation is all about getting you to actually start using AI more by busting common myths and addressing the objections that might be holding you back. Kinsey brings incredible passion to helping entrepreneurs (especially women) embrace this new golden age of AI as the ultimate team member for your business.

We Cover...

• We address the biggest myths + truths about AI so we can start using it more effectively 
• Why women specifically need to use AI 
• How can you take AI seriously as an incredible team member in your business?
• What does it mean that we're in a "brand new golden age" and how can you fully embrace it?

In this juicy episode, Stephanie Paradiso doesn't hold back on sharing exactly how to create a cash injection in your coaching business. Unlike most conversations about quick revenue, Stephanie brings both honesty about the realities (like audience size factors) and generous, actionable strategies you can implement.

Whether you need funds for an unexpected expense, want to invest in a program, or are ready to hire a team member, this episode gives you the tools to try something new and see real results.

Here's What We Cover:

• What exactly is a cash injection and why would a coach want to create one in their business?
• When should you consider implementing a cash injection strategy?
• How can coaches use sales psychology and marketing to create a cash injection?
• What offers work well for cash injections and how do you decide what's right for your business?
• How do you build a marketing strategy around cash injection offers?
• Why high-touch, exclusive offers tend to perform best for quick revenue generation

Resources Mentioned:

• Check out her website: www.inspiredsocial.co
• Follow her on Instagram:
  http://instagram.com/stephparadiso
  http://instagram.com/inspiredsocialco/
• Get her 43 strategic content ideas here: https://inspiredsocialco.myflodesk.com/ymys3g9soy  

I'm backkkk!! 

After a two-month maternity pause, I'm sharing the unexpected lessons that changed how I approach business, boundaries, and success metrics.

(Plus, you'll hear a few behind the scenes stories of what was really going down behind the scenes.) 

We cover:

➡️ The power of setting just TWO success metrics instead of overwhelming yourself with endless goals (and more importantly, the surprising success metric I used during my "maternity pause" that made all the difference) 

➡️ How I grew my email list by 1,500+ people while being fully present with my newborn 

➡️ The not-spoken-enough reason networking is so incredibly important (sorry in advance about the tears!) 

➡️ How my network showed up for me during my maternity pause 

➡️ The biggest reason(s) I could be present with Grayson 

Resources mentioned:

• In this episode, I mentioned how I was using AI. I go much deeper on the topic in this episode: 

https://podcasts.apple.com/gb/podcast/ep-175-4-ways-im-using-ai-to-make-my-business-less/id1644601845?i=1000709136790 

Your subconscious beliefs about money might be the biggest roadblock between you and the business success you're working so hard to achieve.

That's why I was thrilled to welcome Kelly Ruta to Marketing #Unfiltered for a conversation that felt like both a warm hug and a necessary wake-up call about our relationship with money.

We cover:

➡️ How subconscious limiting beliefs around money hold us back from business growth

➡️ The science behind why your subconscious mind has such a powerful impact on your financial decisions 

➡️ A fun game of "Money Move or Money Myth" where Kelly breaks down common money advice you see online 

➡️ Why some popular money beliefs aren't actually true (and what is) 

➡️ Kelly's unique approach that combines both energetic and scientific perspectives 

➡️ How taking breaks and sabbaticals can trigger money fears (and why that's normal) 

➡️ Practical insights for entrepreneurs struggling with the "hustle or your business will fail" mentality

This episode is perfect if you've ever felt guilty about taking time off, questioned whether you "deserve" financial success, or found yourself stuck in patterns that don't serve your business growth.

Timing note:

This conversation happened on a particularly meaningful day—Kelly was about to begin her sabbatical, and I was preparing for maternity leave, making our discussion about money mindset and taking breaks especially relevant.

Resources:

Follow Kelly here: https://www.instagram.com/kellysruta/?hl=en

Take "The Invisible Sabateor Quiz." It's a 3 minute assessment to find out what's blocking you from all the income, impact, freedom and ease you desire (and deserve!) in your business. Plus, get a personalized mindset breakthrough to help you fully step into your role as a Limitless CEO. https://quiz.tryinteract.com/#/6164c4d32a121a0018c6d0ba 

This is a super juicy throwback with Jaclyn! 

She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into:

1) Why can focusing on podcasts make such a MASSIVE difference?

2) Do you need to have a podcast to take advantage of this medium? 

3) What are the different ways you can leverage the podcasting platform to generate revenue?

4) How can we build relationships with people to get on podcasts?

And more! 

We also play a fire round game where we learn her go-to biz building secrets...

Resources: 

Until August 29th, join The Shortcut Suite and have access to 38+ AI prompts, templates, tools + resources that will save you 20 hours a week. 

Just go here → https://www.gotocoach.club/shortcutsuitesignup 

Today’s voicemail question covers THREE challenges every business owner runs into:

 🔥 How to re-engage your email list after going quiet
 🔥 Whether to prioritize promoting your podcast or your community (and how they can actually work together)
🔥 What to do if your audience feels “too broad”

Inside this episode, I break it all down, including:

 ✨ The send-the-damn-email rule for reconnecting with your list (and how to reset expectations with honesty + confidence)
✨ Why you don’t have to choose between promoting your podcast and your community—and how to connect the two
✨ The secret to niching down without boxing yourself in (hint: it’s about your audience’s experience, not their job title)
✨ How to turn those audience “experiences” into endless content + clear calls to action

Whether you’ve ghosted your email list, feel stuck with too many calls-to-action, or worry your niche is too broad, this episode will help you simplify your strategy and start taking confident action again.

🎧 Listen now and then leave me your own voicemail question here → https://www.speakpipe.com/MarketingUnfiltered 

Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention rates?

This is part two of a special cross-over episode! Make sure you listen to part one on Polly's podcast "Make More Money Without Selling Your Soul" where we dive into our business origin stories and the mistakes that taught us everything.

Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

In this episode, Sophia continues her conversation with evergreen funnel expert Polly Lavarello to tackle one of the biggest challenges facing entrepreneurs today: how to build trust and make sales in an increasingly skeptical market where people need more touch points than ever before.

We cover:

➡️ How low ticket offers are replacing webinars as the new "trust builder" (and why charging $50-$500 upfront gets better results than free)

➡️ The truth about touch points: why it's gone from 7 to 83 touch points before someone buys (and how to make this work FOR you, not against you)

➡️ Why retention should be 50%+ of your marketing focus (and how one client renewed for the FOURTH year in a row)

➡️ The biggest mistake entrepreneurs make: building fancy funnels before validating their offer actually sells

➡️ How to create a "body of work" with your content so new people can quickly understand what you do and why you're different

➡️ Why your business should be "the most boring thing about you" (and how simplicity builds trust faster than complexity)

➡️ The psychology behind why people say "that was so helpful!" but never actually implement what you taught them

➡️ How to reverse engineer everything from your high ticket offer (including list growth strategies that actually convert)

➡️ Why ads are becoming non-negotiable for sustainable growth (even if you start with just a small budget)

Whether you're struggling with low conversion rates, dealing with tire-kickers, or wondering why your "perfect" funnel isn't working, this episode gives you the roadmap to build systems that actually convert prospects into long-term, high-value clients.

Resources mentioned in the episode:

➡️ Polly's free guide: "How to Turn Your Group Program Into an Everyday Sales Machine" → https://pollylavarello.lpages.co/download-everyday-sales-machine/

➡️ Part 1 of this conversation on "Make More Money Without Selling Your Soul" podcast:

On Apple:

https://podcasts.apple.com/ng/podcast/make-more-money-without-selling-your-soul/id1663248092

On Spotify:

https://open.spotify.com/episode/6xL3d93tlzTsTlPgRLNnt6?si=2LXbI5pcTlmgrRtfl7m_IQ

➡️ Upcoming free training on building evergreen funnels (check Polly's website for dates)

Connect with Polly Lavarello:

Website: pollylavarello.com

Instagram: @pollylavarello

Podcast: Make More Money Without Selling Your Soul

Connect with Sophia:

Website: gotocoach.club
 
Listen to 15 Minute Strategy Sessions: gotocoach.club/fortheLoveofMarketing

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. 

In this episode I’ll walk you through: 

1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year) 

2️⃣18 ways to grow your list 

3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once) 

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

This episode is brought to you by…

The Go-To Coach Club. 

Get on the waitlist here: gotocoach.club/

Tired of being stuck in the one-to-one grind, working all hours with no end in sight? What if you could create more revenue, impact, and freedom without significantly increasing your costs?

Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

In this episode, Sophia sits down with business strategist AnnMarie Rose to tackle one of the biggest challenges service-based entrepreneurs face: how to transition from trading time for money to building truly scalable offers that give you the freedom and flexibility you started your business for.

We cover:

➡️ Why you need to get paid for your expertise multiple times before creating a scalable offer (and the costly mistake of launching courses too early)

➡️ The truth about paid workshops vs. free webinars: why charging $27-$97 upfront gets you better show-up rates AND higher conversions

➡️ How to combat the "trust recession" by letting people experience your expertise live (because you can't fake authenticity)

➡️ The five types of scalable offers that actually work: group programs, memberships, online courses, group VIP days, and masterminds

➡️ Why weekly calls might be killing your scalability (and what to do instead)

➡️ How to avoid "curriculum creep" – the expert's curse of wanting to teach everything you know

➡️ The surprising role your personality type plays in choosing between live launches vs. evergreen funnels

➡️ Smart ways to use AI as a business tool without losing your authentic voice (plus the 120-page brand document that changes everything)

Whether you're still working one-to-one and dreaming of scale, or you've launched a course that's not converting, this episode gives you the roadmap to build offers that actually sell while giving you back your time and sanity.

Resources mentioned in the episode:

 ➡️ AnnMarie's "Ace Your Scalable Offer" workshop (special discount for Marketing Unfiltered listeners - link in show notes)

Connect with AnnMarie Rose: 

Instagram: @askannmarierose 

Website: annmarierose.com/everything

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

Should you focus on quality or quantity when it comes to social media content?

It's the age-old question that has entrepreneurs stuck in analysis paralysis.

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.

In this episode, I tackle one of the most common social media dilemmas and break down why the answer isn't as simple as picking one side.

We cover:

➡️ Why quality wins 9 times out of 10 (and the psychology behind this approach)  

➡️ The one scenario where quantity becomes more important than quality 

➡️ The hybrid approach: How different post types serve different purposes  

➡️ Three types of posts every business owner needs (authority, growth, and human posts) 

➡️ Why posting once a month won't cut it, even with a quality-first approach 

➡️ The three critical questions to determine your right social media strategy 

➡️ Why focusing only on social media is a big mistake for most business owners

Remember: Social media is just one slice of your marketing pie. If you're not driving revenue through other channels, you're missing out on bigger opportunities.

Have a marketing question? 

Leave me a voicemail here: https://www.speakpipe.com/MarketingUnfiltered

This lil quickie is all about what to expect this summer while I'm on maternity "leave." 

Short, sweet and clear. 

And FYI, if you want some of that baby content: 

➡️ Follow and listen to 'Relatable with the Roses' (our brand new podcast!) 

➡️ Follow @bradandsophia on Instagram 

The order of priorities for your next launch (starting 3 months out)

In today's episode, we answered a question from a listener about launching.

We cover:

1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch.

2. We'll also talk about how your social media content shifts.

This is definitely one to bookmark and keep coming back to!

Resources:

Join Marketing Mail here: https://www.gotocoach.club/marketingmail
Join the Go-To Coach Club waitlist here: https://www.gotocoach.club/G2CC

Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months?

That's why I was excited to welcome Ashley Mansour, author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates clients and revenue for your business.

We cover:

➡️ Why the biggest myth about book writing (that it takes years) is keeping you stuck  The three essential questions every business book must answer before you start writing 

➡️ Speed writing techniques that help you create content in hours instead of months 

➡️ How to structure your book as a client conversion tool, not just a credibility piece 

➡️ The difference between writing a book and leveraging a book (and why most authors miss this) 

➡️ Why giving your book away for free can be your most profitable strategy 

➡️ How to hit bestseller status on multiple lists (yes, it's more achievable than you think)

If you've been sitting on a book idea because it feels too overwhelming or time-consuming, this episode gives you the roadmap to make it happen without sacrificing your business or sanity.

Resources mentioned on the episode:

➡️ Ashley's free 3-Step Framework for structuring your book content: https://coaching.writingcoachla.com/4p-free-page  

➡️ Instagram: @ashleymwrites

Connect with Ashley:

• Website: https://www.writingcoachla.com
• Instagram: @ashleymwrites

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.

In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence.

We cover:

➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink) 

➡️ How to be authentic about your absence without oversharing personal details  

➡️ The power of owning your broken promise instead of pretending nothing happened 

➡️ Why giving people explicit permission to unsubscribe actually builds stronger relationships 

➡️ Practical tips for subject lines, timing, and call-to-actions in your re-engagement email 

➡️ How to reset expectations and get your remaining subscribers more engaged than before