You should probably know this stat:

Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show!

We're talking all things strategic storytelling.

Because, did you know businesses that regularly tell stories are:

✔️60% more likely to be seen as innovative and make

💰20% more sales on average than the exact same business that doesn't incorporate storytelling?

Yep, you read that right.

But "tell more stories" is lame, unhelpful advice.

I get it.

That's why Patrice is here to talk about the STRATEGY and SCIENCE behind storytelling.

She doesn't just walk you through her 3 part framework for strategic storytelling, but she talks about how to implement it AND how to make sure AI is taking the heavy lifting off your plate.

Here are some links you've gotta know about:

Join patrice for an AI Storytelling Workshop happening in October: https://patricepoltzercreative.com/iyn-2-0?fbclid=PAZXh0bgNhZW0CMTEAAaYwYKSJNx8SMWUd77ZmTWa9LVCjIgYIqbCy3gDYvvf6OFmK19YJ0-zyPqw_aem_a9UiyojcKmOtsO1rvS83SQ

Plus, go here to stay in her world: https://www.instagram.com/patricepoltzer/ 

In today's episode I break down why I've decided to take a step back from social media.

Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me.

If anything in here resonates, you should probably book a free Client Attraction Audit.

Learn more and book your call here:

https://www.gotocoach.club/pocketcmoconversations 

It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. 

Today we have 2 coaches: Heidi + Eleni 

Heidi: 

is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off.

She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right.

But I felt it was too early to break it apart and make it less expensive. I felt it could be because the right audience isn’t on her list so this is *actually* a growth issue OR that it could actually be a packaging issue. 

Listen in as we talk about strategically using surveys and some key shifts I’d make to how she’s positioning this offer. 

Resources: 

Here’s the survey mentioned in the call:
https://forms.gle/pLGDx8rEtBmdUukq7

Get her Testimonials that sell template: https://www.evolveyourweddingbusiness.com/testimonialsthatsell

Plus here’s her website + socials:
evolveyourweddingbusiness.com 

Eleni:

Eleni is a nutrition coach. 

She helps you learn simple steps to start losing weight without dieting ever again!

She's wondering if she should turn her higher priced offer into a membership because people keep saying, "I can't afford this."

I felt like there might be something else going on here and I didn't want her to do all that work to dismantle this offer and create a whole new offer before having an honest conversation about what was really going on.

I see MANY people fall into — myself included. We need to be reminded all the time that just making something cheaper isn't going to make it sell. 

Resources: 

Eleni’s recipe membership: https://pages.helenofhealth.co/helen-of-healths-kitchen?coupon_code=2MONTHS 

Eleni’s free community:
https://www.facebook.com/groups/loveyoursize 

Eleni on Instagram:
https://www.instagram.com/helenofhealth/ 

Today, we’re takin’ a trip through my DMs. 

I got a great question from “Jamie.” 

She understands the importance of speaking to strangers on the internet if you want to create collaborative relationships and grow in a nurtured way on Instagram. 

But… she’s the kinda gal who sits alone at a party counting down the hours until she can leave instead of trying to meet friends. 

So … *HOW* does this happen for someone who’s not a social butterfly?

The truth is, this will be difficult for someone who doesn’t go out of their way to speak to people. 

But – it WILL get easier when you show up just to be human and stop over-thinking it. 

And just to prove my point, I took a gander through my DMs and read my last 5 DMs to strangers along with the context around why I was messaging them. 

I hope you see that – in this stage of messaging – the only objective is to create a genuine connection. 

I’m not approaching this with a step 1, step 2 or step 3 strategy. 

I’m not trying to trick people into talking to me so that I can sell them something. 

I’m doing what social media was designed for, being social. 

And when you see these DM examples, I hope you’ll see that this does not have to be complicated AT ALL. In fact, it can be the easiest and most effective thing you do for your business. 

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com 

Here’s what’s going on this month inside the community: 

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. 

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

Today on the show we have MARISA CORCORAN!

If you write boring copy, you are gonna wanna listen to this.

We talk about…

• Her genius tip for bringing any copy to life that is so super tangible, you can use it right away. 
• How to seamlessly incorporate pop culture to make your stuff digestible and — again — fun
• The difference between MESSAGING + CONTENT and how to know which one you have a problem with 
• The importance of storytelling and her unsexy but effective hack for adding relevant stories to your copy 
• How to find pop off the screen subject lines for your emails

And. So. Much. More!

Plus, she’s got a webinar coming out called LEAVE ‘EM WANTING MORE.

Here’s the link to  learn more.

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers.

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Today, we’re talkin’ strategy. 

➡️If you hate your lead magnet. 

➡️Or you don’t have one. 

➡️Or you just want to have more than one way to grow an email list… 

This one’s for you!  

I’ll share an organic list growth strategy that doesn’t require a lead magnet. 

I’ll also explain the pivotal reason why I do this despite the fact that I have a highly converting lead magnet. 

This episode is brought to you by…
 What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

 ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. 

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. 

 We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:
 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

We’ve got a question from a listener! 

“Alexa” did some bot work back in the day so she’s got several thousand followers … but they’re very untargeted.
 
 She wants to know if she should start her account over.
 This is a hard one to answer, because it depends!
 
 So I walk through some pros +  cons to consider so you can come up with the best answer for you.
 
 FYI: Consider this a part 2 to episode 30 where we talk about whether or not you should have a separate account for your business.
 
 This episode is brought to you by…
 
 What The Heck To Post: www.whatthehecktopost.com
 
Here’s what’s going on this month inside of the community: 

 ➡️ Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

 ➡️ The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!

 ➡️ Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

 ➡️ And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching! 
 
 We have new events every month in addition to weekly content guides and templates.
 
 Now you can snag everything you need to dominate your marketing in one place.

Are you not growing on social media? Or worse … are you not getting clients on social media? This likely has something to do with your visibility strategy. 

You need to be getting in front of NEW audiences in a way that builds trust quickly so you can see the fastest conversion possible. 

(The truth? Social media is awesome for so many reasons, but it isn’t the best for getting discovered by your target audience ASAP.) 

Lisa is a PR strategist who pitches to 10 podcasts a week to grow her business. 

The craziest part? It only takes her 30 minutes a week… (yep, you read that right.)
In this episode you’ll learn… 

1. Her formula for finding ideal podcasts to pitch to without doing any market research 
2. How to know how many podcasts to pitch to for the results you want 
3. The perfect pitch and what needs changing every week so it feels personal to who you’re pitching to 
4. Go-to PS strategies to ensure you get a response 

….and WAY more.

You will DEVOUR this episode and all the goodness that Lisa shares. 

Lisa also shares her Perfect Pitch Template which I just love!
Here’s the link to download yours: www.theperfectpodcastpitch.com

This episode is brought to you by…
What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.
➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!
➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. 
➡️And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching! 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

In my last episode I said something like…

“If you’re not growing your email list, you’re not growing your business.”

People got a little alarmed when I said that.

They said things like, “But I am trying to grow my email list… but it’s not working!”

So I wanted to do an episode covering the biggest mistakes I see when people are sharing their lead magnets and doing “all” the things but… it’s not working.

Now of course, your lead magnet must be something your audience wants.

That’s *THE* most important part of all of this.

But outside of that, these 5 mistakes can also make a HUGE difference and – so often – I see people don’t even consider them.

So let’s dive in!

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

➡️And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching!

We have new events every month in addition to weekly content guides and templates.

Now you can snag everything you need to dominate your marketing in one place.

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

Today we’re gettin’ real. At the risk of sounding like a broken record, this is for you if you get stuck thinking, “WTF am I doing wrong?? I post everyday but don’t get results!”

Let’s break this down.

There are three objectives that we typically have:

➡️an objective to GROW

➡️an objective to NURTURE

➡️an objective to SELL

And whatever big picture strategy you have for each of these things, social media needs to be PART of it, it can’t be the full thing.

So I share what I’m doing behind the social media for each of these things in this episode.

And then ask you a real talk question at the end to bring it all together.

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ]

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates.

Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.

This is a very powerful episode with the one and only, Kate Northrup!

As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital platform called The Origin Company that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out.

We talk about…

1️⃣How to change your relationship with money, starting with that icky feeling you have when you do your money stuff (check accounts, pay bills, pay taxes)

2️⃣Why you CAN have it all (great relationship, family, and a thriving business) and a simple step you can take to truly believe that.

3️⃣How many productive hours you have in a day (hint: it’s 4-5 😳) and an exercise you can do to decide what goes into that time.

4️⃣Why we hustle so hard and what happens when we add more joy and rest!

(And more!)

We also have a fire round where she shares some of her favorite behind-the-scenes strategies and habits in her many, successful years as a business owner.

It’s a good one!!!

Free resources: 

• Kate shares The Business Pressure Relief Kit where you can find 6 strategies to find peace as you increase revenue.
  
  Get them here: https://theorigincompany.co/strategies/
  
  
• Get my 12 Strategies To Get Your Next Client on Social here: http://getcoachsocial.com/clients 

This episode is brought to you by.What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates.

Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.

Whether you have no idea what content pillars are OR you just don’t think yours are working for you… this is for you!

We’re gonna talk about: 

1. Why we use content pillars (and why you do NOT need to overthink them)
2. How to come up with effective content pillars in 3 steps 
3. Two questions to ask yourself so you know if your pillars are workin' for ya!

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community: 

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:
 12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

Today I’m sharing 7 ways to make your content work better.

Why? 

Because sometimes it’s not about posting daily, it’s about posting more strategically. 

If you can extend the reach of your content, you can also put less pressure on your posting schedule. 

Tune in for 7 tips to try!

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com 

Here’s what’s going on this month inside of the community: 

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. 

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! 

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients   

We’ve got Caryn Gillen on the show talking about networking. 

And boy do we get into some nitty gritty detail! 

We break down her framework step by step to make sure you’ve got tangible tips for: 

➡️Making a marketing plan 

➡️Doing the actual networking 

➡️And making sure the networking actually leads to something 

So, if growing your audience, collaborating, making business feel less lonely, or being discovered by new clients are goals you have for this year — let’s dive in!

I had soooo much fun speaking to Jaclyn! 

She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. 

Here are some of the topics we dove into: 

1) Why can focusing on podcasts make such a MASSIVE difference?

2) Do you need to have a podcast to take advantage of this medium? 

3) What are the different ways you can leverage the podcasting platform to generate revenue?

4) How can we build relationships with people to get on podcasts ?

And more! 

We also play a fire round game where we learn her go-to biz building secrets 

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com 

Here’s what’s going on this month inside of the community: 

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. 

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! 

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

Today we’re answering the age old question: How often should I be posting? 

I’ll walk you through: 

☑️The myth that you need to post every day 

☑️Reasons to NOT post every day (if it’s not sustainable) 

☑️And then two questions to ask yourself to come up with this answer for you! 

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com 

Here’s what’s going on this month inside of the community: 

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. 

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! 

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

Today I’m doing another episode of Good Boss / Bad Boss. 

I’m sharing some behind the scenes of our most recent launch and how I realized that some unhealed stuff was sneaking back into my world. 

That was disappointing… 

I’ll share some questions to ask yourself so you can make sure the same isn’t happening to you.

And then we move into my good boss moment. 

I’m proud of the growth I’ve made with my micro-managing tendencies, but man this journey is still hard! I share some behind the scenes of our tech issue over the Christmas holiday – how I handled it (or how I did NOT), what happened, and the questions I asked myself to help myself LET GO. 

I create these episodes to normalize the roller coaster that is building an online business. 

I didn’t have that, but I always wanted it. 

So if that’s something you crave, too, this is for you! 

Allison is a mama boss.

She works 20 hours a week but has a six figure business.

She spends lots of time with her kids but she has a very successful podcast.

She works out consistently but still makes sales almost daily! 

How does she do this? 

Very. Clear. Systems and funnels.

So today, that’s what we’re talking about. 

We’ll cover:

What actually is an email funnel 

How to not be salesy in your emails

What resources she uses to build out her email funnels (simply)

Why you should be sharing videos in your emails 

And more…

We also play a game called “connect the dots” where she shares how each piece of content that she creates fits into her system. 

Resources covered in this episode: 

Snag 20 plug-and-play, Mad Libs style sales email templates here:

www.allisonhardy.com/simple-emails-that-sell 

Ever heard of the Sex and the City rule? 

I am OBSESSED with this rule. 

It reminds us to keep things relatable. 

So if you’re looking for a chuckle and a very valuable content lesson, this episode is for you. 

Especially if your content isn’t getting engagement and you’re not sure why. 

Real talk: Statistically speaking, this year will be average at best. 

And that’s not to bring you down or make you feel like shit. 

It’s the opposite in fact. 

So … yeah. I’ve got a message not everyone will want to hear but I actually think it’s the one we all need. 

Reminders: 

The price of What The Heck To Post goes up on January 1st!

Go here to check it out: www.whatthehecktopost.com 

“I have one hour to prep for 2023. What is most worth my time?”

What a FANTASTIC question from one of our listeners.

Today we’ll talk about:

1. The thing we all need to be more focused on (hint: it’s your targeted growth strategy.) 

2. Examples of how clients in the past have implemented a targeted growth strategy.

3. 3 questions to answer to get you prepared to take action on growth in 2023 

Reminders: 

The price of What The Heck To Post goes up on January 1st!

Go here to check it out: www.whatthehecktopost.com 

If you can’t help but feel assaulted by technology, this one is for you. 

We’ve got TARA WILDER on the show! 

She’s a tech strategist who specializes in untangling your tech without pulling out your hair. 

We talk about: 

1. What NOT untangling your tech is costing you…
2. Common tech traps + what to do about ‘em
3. How to audit yourself to determine if your tech is unnecessarily complicated 
4. Tech hires you may have not considered 
5. We also hear her theory around cleaning out your inbox which I love 

Plus she answers some great questions from our listeners at the end!

Resources discussed in this episode:

Learn more about Tara at envivoweb.com 

Follow her on Instagram at @iamtarawilder 

Download her FREE audit + project plan here: envivoweb.com/plan 

Plus, just a reminder… 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com

2023 is 12 days away!! HOLY CRAP! 

Here are some content beliefs we absolutely MUST let go of if we’re gonna get out of our own way and make sh*t happen in the new year. 

And while I’m talking about content in this episode, this is true for ANYTHING you’re trying to create. 

Plus, just a reminder… 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com   

One year ago I completely changed my business. 

Many of you know that story. 

But this has actually been a journey that’s been going on for a few years. 

So I rewind a bit to give you the full scope of what was going on internally for me, and then move into the two biggest lessons I’ve learned to help you not hate your business (now or later). 

Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner.

She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community. 

We cover:

1. When to share gifts — some of her ideas I had never heard before!! 
2. How to use gifting strategically 
3. The most incredible tax tip — get out your pen and paper for that one! 
4. What kinds of gifts you should be sharing 
5. How much you can expect to pay for something like this 

And way more. 

Resources from Beth: 

Check out her Branded Gift Giving Made Easy guide! 

Inside you’ll find a stress-free way to send personalized and branded gifts to your clients.

You’ll find it at her all new website: https://www.woodandcostudio.com/
Plus, follow her here: https://www.instagram.com/woodandcostudioshop

Have you ever noticed that – when you travel / take time off / do something fun – you get way more reach on your content? 

[Probably because this is SOCIAL media but we’ll talk about that another time!]

Given it’s the holiday season, you might be feeling like you want to take time off, but the marketing / business owner side of you feels like you can’t do that. 

Maybe you’ve spent all of 2022 building the consistency muscle and you don’t want to fall off the bandwagon. 

Or you just want to leverage the holiday reach that naturally happens when you take time off and post fun stuff. 

Either way, this episode is for you.

We’ll talk about 4 tips to help you holiday prep your content so that you are NOT spending extra bandwidth on content but still bringing all that extra holiday traffic back to your business. 

Tip 1: My handy caption tip 

Tip 2: What to do with your emails so you’re turning ‘em into content + growing your list 

Tip 3: How to reel prep so you’re spending 10 years looking for an idea

Tip 4: Repurpose, repurpose, repurpose. 

My first business coach is on the show today! 

And this is special for a few reasons… not just because Dallas knows her sh*t, but because she is super transparent about the roller coaster that is online business. 

She also knows WAY too much about me so we had some fun looking back at the last 6 years! 

In addition to hearing a little bit about what I was like as a newbie social media manager (hint: Trying hard to prove my worth!) we also talk about…

The thing that makes her feel self-doubt in her business. I loved this because it is SO relatable! 

Her step by step referral marketing process and how it works 

1. Why you probably have NOT created a referral marketing funnel, even if you think you have. 
2. How and why this is awesome for people with a small network.
3. The best way to follow up after you’ve made a referral request but haven’t heard back yet

And a lot more. Dallas is full of mic drops! 

Resources discussed in this episode: 

The Clients from Scratch Masterclass with Dallas, just go here. 

Module 1 of Client Surge so you can test drive it and see if it’s for you, just go here.

Check out Client Surge, just go here.

We got a lot of response to our recent Good Boss / Bad Boss episode. 

Including from one listener, who we’ll call Leona, who shared her “bad boss” moment: 

“My low this week was spiraling over this one potential client who decided to go to someone with a shiny neon sign because they've been in business way longer. But I know for a fact that she doesn't have the skills I do, and that person's choice made me feel like I could never have a successful business.”

This highlighted to me a skill that took me years to learn, but was a game changer when I did. 

And that’s making the problem the solution. 

Tune in so I can walk you through it.

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com 

Jennifer Nagel is on the show today! 

She’s my connection queen 👑

Today we’re talking about: 

1. The difference between networking and making true connections, plus she’ll introduce us to her connection method to make this easy for you.
2. Why taking the time to make true connections is one of the BEST things you can do for your business 
3. How Jennifer structures her connection efforts to not just create opportunities for her business, but to create friendships 

We also played ‘Never have I Ever’ … the relationship building version! 

Through this game, Jennifer shared some of the most feared “networking” or “connection building” fears and how she navigated each one. 

Resources shared:
Check out Jennifer’s No Networking Challenge here: https://jennifernagel.lpages.co/challenge/ 

I’m back!!! 

After one week on – what felt like – my deathbed, I’m really excited to be back on the mic. 

Today is a first in our 2023 PREP series, where I’ll be reflecting back on 2022 and reporting on what I find. 

Today, we’re talking about clients. 

Here are the 3 places I got clients in 2022 and why I think they were so effective so you can take some of my learnings into the new year with you. 

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com 

Have you ever decided not to email your list more than once a week because you thought that would annoy people? 

Or have you chosen not to sell at a certain event because you didn’t want to come off as “salesy”? 

Or have you chosen not to act on a strategy because you thought people would judge you as pushy (or something)?

If so – you need to listen to this. 

For years I let my feelings guide me. 

But the truth is, my feelings are not a representation of other people’s feelings. 

And I can see why acting on your gut in the beginning of business can be helpful – but when you start thinking about next-leveling – we gotta look at the FACTS. 

In this episode, we talk about: 

• What “facts vs. feelings” means so you can course correct 
• Three examples where this has played out for me to help you identify where it might be playing out for you 

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com 

Let’s make this easy. 

Our shortest episode ever to answer one of the most common questions I get. 

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com 

This episode is like a marketing 101 class meets a southern charm holiday special! 

Ashlyn is here — if you don’t know her she’s the copywriting queen.

(Real talk, Forbes said so! And Forbes knows what’s up.) 

She’s also like… a fresh baked blueberry muffin on Sunday Funday.

You must know what I mean … 

You know that cozy, comforting moment where you have a hot coffee and a muffin … but it’s also #SundayFunday so you’ve got all this energy and excitement for a fun day off ahead? 

That’s Ashlyn. 

She is equal parts a warm embrace and a ball busting strategic hustler. 

She’s not just one helluva conversion copywriter, she’s a business owner who knows her sh*t and is VERY open about the highs and lows she went through to get here. 

We talk about: 

• Why the heck your sales copy isn’t converting 
• Her biggest launch lessons thanks to serving 8,000 students 
• What your sales pages and lead magnet pages need to be converting at (and how to get them there!)
• How to grab more attention for your stuff 
• …and more! 

We also play a little “game” which I call Ashlyn’s Holiday Gift Guide — that’s where she shared the biggest biz building lessons that she thinks you need to take into 2023 with you.

It’s juicy y’all. 

Resources shared in this episode: 

• The COPY BAR!! All of her templates at incredible “happy hour” rates: https://thecopy.bar/ 
• Follow her on Instagram for copy tips and awesome content: https://www.instagram.com/ashlynscarter/ 
• More info on how to write a website that converts:
  https://www.youtube.com/watch?v=93t7DLqU6h8&list=PLdbjmlD9euOn6dNaUoHh4EQ3jRQ_Ef-2Z 
• Plus, how to write a sales page that converts!
  https://www.youtube.com/watch?v=ziajygoWGpk  

You can also learn more from Queen Ashlyn at her website: https://ashlynwrites.com/ 

I’m gonna say something a little controversial here…

And whether you agree with me or not, I hope this conversation helps you see the importance of clarity. 

First, we’re gonna dive into the belief that pain points are manipulative. 

And then I’m gonna share an example of two of the same messages – but one shared without tapping into pain points, and the other shared with tapping into pain points – can’t wait to hear which one resonates with you. 

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st.
Go here to check it out: www.whatthehecktopost.com 

Today’s episode is a new format… (and I hope you’ll let me know if you like it.) 

Every few weeks, I want to bring you behind the scenes and show you where I’m celebrating, and where I’m totally bombing as a business owner.

Why? 

Because I wish I knew this rollercoaster that is building a business was NORMAL. 

So let’s have an honest conversation about it. 

If you feel like launching and content creation is always an uphill battle – you’ll want to listen to this! 

We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better. 

And let me tell you people, this is so cool. 

Sheri actually helped one of my friends have her best launch yet, so I knew I had to talk to her. 

We talked about how: 

1. To use astrology to identify what kind of content you should be sharing throughout the year (Hint: You don’t need to know your zodiac sign for this, you just need to know what month it is!) 
   
   
2. We also talk about how your launch strategy should shif throughout the year
   
   
3. Exactly what to look at when it comes to astrology 

Plus, she gives you the tools to put all this work into action … immediately, and for free. 

Tool #1:

Take the guesswork out out of your content marketing.

Inside, you will find a complete overview of all 12 Solar Months of Content Marketing Guidance.

Get it here: https://bit.ly/astrobiz-contentmktg

Tool #2:

The Astro Strategic Offer Alignment Workshop

In just 20 min you will uncover the key to crafting an irresistible offer that sells out your products or services.

https://sherimoise.com/offer-workshop-2024/

Megan Seamans is here to talk about your human design! 

Whether you want to listen to the episode to guess your type and check to see if you’re right later … or you want to know your type ahead of time so you can follow along, here’s a link to uncover your human design.

In this episode, we’ll chat about: 

• What the heck is human design? 
• What are the characteristics of the different types? 
• How can knowing your type impact how you design your business, your sales strategy, hiring, creating content, and more!

Resources talked about in this episode: 

• The Human Design Roadmap.

With this roadmap, you will understand what your chart means so you can start integrating it into your life and business. You’ll also get some journal prompts for each prompt so you can start uncovering your inner magic! 

• The Get Clients on Social Class 

Last chance to sign up! Our last classes are on…
Wednesday, November 16th at 10am ET 
Friday, November 18th at 1pm ET. 

We talk about A LOT in this episode. 

• Why results are not what you should be obsessing over… (I know, I know. That seems like a weird one. But hear me out.) 
• A real talk chat about whether or not you’re *ACTUALLY* doing the work you need to do to get the results you want… 
• WHY sometimes we *think* we’re doing the right work, but we’re not. 

…and more. 

RESOURCES:

THE GET CLIENTS ON SOCIAL class starts today! 

There are 3 sessions to choose from: 

Monday, November 14

Wednesday, November 16

And Friday, November 18. 

Go here to save your seat: http://getcoachsocial.com/class

I am not here to share repurposing tips … or other time saving content tips. 

I am here to share data driven reasons all the time you spend on social media content is actually diminishing your ROI. 

I hope this perspective shift is what you’ll be thinking about when you post content. 

PLUS, that you’ll take it seriously when I challenge you to post 30 B+ pieces of content over the next 30 days.

I’ll share more in the episode.

Resources mentioned in this episode:

• The Get Clients on Social Class is happening on November 14th, 16th + 18th! 
• And man will you LOVE this class if this episode resonates with you. 
• Plus, it’s totally free. 

Save your seat: getcoachsocial.com/class  

Just like the title suggests, there are 5 BS beliefs (that I hear again, and again, and again!) that are stopping you from getting clients. 

Let’s walk through each one and talk about why they are total bullsh*t. 

The moral of the story: If we don’t get clear on the ACTUAL problem, you’ll get yourself stuck. 

Question your beliefs. Especially these five. 

Resources mentioned in this episode:

• The Get Clients on Social Class is happening on November 14th, 16th + 18th! 
• And man will you LOVE this class if this episode resonates with you. 
• Plus, it’s totally free. 

Save your seat: getcoachsocial.com/class  

I am on FIRE from this call with membership retention strategist, Liz Beadon!

If you have been dreaming about starting a membership you are going to learn a ton about how to put one out into the world successfully. 

And if you have a membership but are more focused on GROWING your membership than you are RETAINING your members, you’re missing a huge part of the pie and Liz Beadon has your back. 

In this episode we talk about: 

1. What goes into a kick ass membership 
2. The #1 thing you can do in 2023 to set your membership up to retain it’s members 
3. How to know what in your membership is FLUFF and should be cut 
4. How to price your membership 

AND MORE! Wayyy more.

I also ask the age old question: What comes first? A membership… or an audience. And I love her response. 

So get ready for a great chat. Fly monkeys, fly!!!! 

(Okay… you’ll get that inside joke after you listen to the episode 😆)

Resources discussed in this episode:  

1. The juicy masterclass, Secrets to a Mighty Membership, is coming out soon!!! Go here to learn more. 
2. Check out her Instagram page, she shares so much goodness. 
3. Plus, she’s got a free Facebook page called The Loyalty Growth Lounge! 

Plus…

The Get Clients on Social Class is happening on November 14th, 16th + 18th! 

Get your free seat here. 

I got a great question and that’s what we’re speaking to today… 

A listener reached out to say that their business is relatively new, and while they are super excited and inspired by all of the conversations we’re having on this podcast … they have no idea where to start. 

Can you relate? 

Well then this was made for you. 

In this episode we’ll cover: 

• The three systems every business needs at ANY stage 
• How to get started on these systems if you’re new to business 
• What questions to ask yourself at the end of every week to make sure you’re on track 

Resources discussed inside: 

The Clients on Social System is coming to a live training near you! 

We’ll be going live on November 14th, 16th + 18th. 

Sign up for the waitlist here: getcoachsocial.com/waitlist 

Lovedddd this conversation with Jamie! 

Jamie is a Money Mindset Coach who went from $140k - $500k in one year – not from working harder, but from applying everything she knows and coaches about thinking differently about money. 

This episode is for you if you…

➡️…want to create more money but are feeling STUCK 

➡️…want to identify a money block that may be holding you back 

➡️…have money beliefs that you’re fully aware of but don’t know what the heck to do about them. 

This conversation is FULL of practical tips for shifting your relationship with money so you can pave the way to create more of it. 

We’ll answer questions like: 

• What the heck is manifestation? 
• How do I know what blocks I have? 
• How do I begin healing my blocks? 
• How can I manifest money quickly?
• What can I do if my partner doesn’t believe in manifestation? 

We also played a game called MONEY BLOCK TO MONEY MATCH where we addressed how to overcome 5 money beliefs shared by our audience: 

➡️”There’s never enough money.” 

➡️”What if I'm not a good enough coach to make the amount of money that I want?” 

➡️”Making money is hard work.”

➡️”Losing my money is inevitable.” 

➡️”I don't have time to manifest money. I need money ASAP.” 

In other words, this hour and 15 minutes is jam packed. 

Resources shared in this episode: 

The GET CLIENTS ON SOCIAL Class is happening on November 14th, 16th + 18th! 

Sign up for the waitlist here: getcoachsocial.com/waitlist 

We’re in the middle of the growth challenge right now. 

That’s where my community is creating a list of podcasts to pitch to so they can get in front of new audiences. 

And a question comes up every time I support someone through a pitching process: Should I pitch to people who might see me as a competitor? 

From where I stand… yes. 

I’m not saying they’re your first pitch. 

But they shouldn’t not be on the list just because they’re a competitor. 

Because the truth is even the competitors aren’t really competitors. 

But now the question becomes… HOW do you do that so it makes sense for both of you. 

We’ll cover that in this episode! 

Resources / Reminders:
Use code INSTA here to get $20 off month one of What The Heck To Post over at www.whatthehecktopost.com 

On the show today is Carly Clark Zimmer. 

She is a heart-centered coach and expert of the Kolbe Assessment. 

She is giving me a LIVE interpretation of my Kolbe assessment results which is kickstarting a conversation about… 

• How to better communicate with your team 
• How to use the Kolbe to make big decisions in your business 
• The importance of making choices around what lights you up (hint-hint: less burnout!)

We also open our chat talking about Carly’s own business and what she’d do to get clients if she were to start all over again. 

Love her answer! 

Resources discussed in this episode: 

• Want to take the Kolbe? DM Carly over on Instagram here. 
  
  
• Her Heart-Centered Coach Roadmap to figure out what business model is best for you can be downloaded here. 
  
  
• And her coach clinic to help you kickstart your coaching practice is happening November 7th - 11th, 2022! Go here to check it out and sign up.
  
  

Want my SYSTEMS handbook? Go to www.whatthehecktopost.com and use code SYSTEMS to join What The Heck To Post with this bonus. 

Do you struggle to sell in the DMs because you struggle knowing WHEN to sell or how to sell? 

Do you feel like selling in the DMs feels icky? 

Do you ever feel the pressure to lie about your experience in the DM – or on a sales call – because you feel like you’re not experienced enough to get clients? 

If so, this episode is for you!!!

Resources mentioned: 

The rate to join What The Heck To  Post is going up. 

By a lot. 

If you are a coach, the last chance to join at 63.99 / month is December 31. 

Check it out here and use code INSTA to get $20 off your first month: www.whatthehecktopost.com 

If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it’s not selling like it used to… you should listen to this. 

We talked about: 

1️⃣What the heck a high ticket offer is — I loved her definition!
2️⃣Her method for coming up with a high ticket offer. OOF – this is good. 
3️⃣How to PRICE a high ticket offer 
4️⃣And best of all, how the heck to sell your high ticket offer! She actually took us behind the scenes of a launch she was in *AS* we recorded this and it was soooo juicy. She walked through her strategy and explained why she’s doing things the way she’s doing things. 

In other words, buyers are valuing connections more than ever before, and Stacey uses this fact to build her high ticket strategies.

Yep! You’re gonna wanna listen if you’re a coach with an offer above $1,000.

Resources you can't say no to:

Stacey's Five Steps To Creating Your Irresistible Signature 1:1 Offer.

This is a mini-course for coaches and experts who want to build a 6-figure business simply and without spending ads...

https://www.staceybrassrussell.com/signature-offer-mini-course-unfiltered

When people ask you what you do, what do you say? 

I’m gonna bet you mumble through something super vague … and you probably do it really quickly because you think no one’s gonna understand what the heck an online coach even is. 

Amiright?

You would be STUNNED how many people have entered my world because of a clear “what I do” statement. 

People will often respond with, “Oh my gosh! My sister is a coach! I should send her your way.” 

Or months later I’ll get an email saying, “Sophia I was just speaking to a friend of a friend and she’s really struggling with social media. Are you taking clients? If so, I’d love to connect her with you.” 

Why did they think of me all that time later? 

Because…

1. I clearly shared what I did in a sentence
2. And the language I used was language my ideal client used 

Now – in their mind – I’m the first person they’ll think of when someone in their world expresses the pain point I solve. 

In this episode I share a story about this playing out recently and I also walk you through some templates you can steal so you can stop missing out on this super easy visibility strategy. 

In today’s episode we talk about the biggest problem you have with your social media: your unrealistic expectations! 

I take you through an engagement equation to help you uncover what kind of engagement you should actually expect for the size of your following. 

Now you know if you should stop obsessing over “low” engagement so you can use that energy for something productive, or if your concerns are valid. 

Either way, it will help you uncover your next step. 

Trigger warning: I also tell you the story about that time I couldn’t fit into my pants and I was very hard on myself but realized it was actually a crazy story I was telling myself because of unrealistic expectations. 

Hint-hint: yes, you’re doing the same with your engagement. 

If your top value is showing up authentically online, you want to listen to this. 

Especially if you feel like strategies make you feel inauthentic. 

I share 3 truths that I hope will help you see strategies in a different light. 

Especially if you have trouble…

• …showing up if you’re uninspired 
• …staying consistent with strategies because you don’t want people to think you’re tricking them into signing up for a lead magnet or taking some other action on social 
• …using strategies in general because they just seem so slimy and you’d rather create content and wait for opportunities to come to you
• …NOT people pleasing online (ie. giving too much in DMs / discovery calls / connection calls, etc) 
  
  
  

Consider this my love letter to the people who do NOT want to feel icky online and are afraid of being judged as inauthentic.  

Resources shared in this episode: 

How To Get Clients on Social (even without a big following) Masterclass: getcoachsocial.com/coachesonsocial