Explore every episode of the podcast Marketing Trends Now by Katie Brinkley
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Turn On YouTube’s Auto-Dubbing for Global Reach (2025 Guide) | 24 Jul 2025 | 00:06:49 | |
What if the biggest content opportunity of 2025 was already inside your YouTube Studio—just waiting for a single checkbox to be ticked? In this episode of Marketing Trends Now, I break down YouTube’s brand-new auto-dubbing feature and how it’s about to change global content strategy forever. If you're already making videos (or about to start), this tool could multiply your reach in 12+ languages without hiring a translator or re-recording a single word. I’m giving you:
⏱️ Timestamps: 00:07 – What is YouTube auto-dubbing and why it matters 01:35 – AI voiceover > subtitles: a game-changer 02:40 – Who gets access and how to turn it on 04:00 – Current supported languages (and their limits) 05:20 – Where this works best—and where it might not 06:20 – Smart strategies for global growth with dubbing 07:00 – Final thoughts and CTA If you're not already using YouTube to its fullest potential, this is the sign you've been waiting for. Need help turning your videos into leads? Head to yournextstep.agency or shoot me a message on LinkedIn. Check me out Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@marketingtrendsnow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #YouTubeGrowth #ContentMarketing #AIContentTools #VideoMarketingStrategy #KatieBrinkley #MarketingTrendsNow #YouTubeDubbing #SmartMarketing Hosted on Acast. See acast.com/privacy for more information. | |||
| Will TikTok Be Banned in the U.S.? Here’s What Creators Must Know (2025 Update) | 17 Jul 2025 | 00:07:11 | |
TikTok is back in the headlines—but this time, it's not just clickbait. In this episode, I break down what the new federal law actually means, how it impacts creators and small business owners, and what you need to be doing today to future-proof your content strategy. Spoiler: This isn’t a call to panic. It’s a call to prepare. We’ll talk about:
If you're building your brand online, this episode is your content insurance policy. Timestamps: 0:00 – TikTok’s current status in the U.S. 1:30 – Why this law is different than past threats 3:00 – Who’s eyeing a potential buyout 4:30 – My three-part content survival plan 6:00 – Audience migration: your #1 business priority 7:10 – Should you start TikTok right now? 7:45 – Don’t panic—pivot strategically 8:30 – CTA and closing thoughts Subscribe and leave a review if today’s episode gave you clarity or helped you reframe your content strategy. Want deeper guidance? Check me out Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@marketingtrendsnow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #ContentStrategy #TikTokBan #MarketingTrends #DigitalMarketing #EntrepreneurTips #SocialMediaStrategy #KatieBrinkley #Podcast #TiktokUpdate Hosted on Acast. See acast.com/privacy for more information. | |||
| What’s Really Working on LinkedIn Right Now? | 10 Jul 2025 | 00:09:10 | |
Still posting like it’s 2022 on LinkedIn? It’s time to evolve. In this episode of Marketing Trends Now, I’m breaking down what’s really going on with LinkedIn’s algorithm and why your engagement may be tanking—even if you’re showing up consistently. Spoiler: posting at random times and sharing links in every post isn’t cutting it anymore. Whether you’ve been avoiding LinkedIn because it felt too corporate or just didn’t know how to use it to grow your business, this episode is your no-fluff guide to standing out and creating content that actually converts. Key Takeaways:
Ready to stop winging it and start winning on LinkedIn? Let’s do this. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@marketingtrendsnow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #LinkedInMarketing #SocialMediaStrategy #MarketingTrends #KatieBrinkley #LinkedInTips #MarketingPodcast #ShortFormVideo #BusinessVisibility,#ContentMarketing #SmartMarketing Hosted on Acast. See acast.com/privacy for more information. | |||
| What’s the Truth Behind CapCut’s Terms of Service Panic? | 03 Jul 2025 | 00:08:48 | |
CapCut owns your face now?! Let’s talk about what’s really going on. In this episode of Marketing Trends Now, I’m digging into the viral headlines about CapCut’s Terms of Service—the ones that had creators deleting the app overnight. But before we all spiral into panic, let’s break down the facts. I’m walking you through what CapCut actually said, how these terms compare to the platforms you already use (yes, even Instagram and TikTok), and how to protect your content while still editing like a pro. Key Takeaways:
Timestamps: 00:00 – The panic over CapCut’s new TOS 01:00 – What creators were saying vs. what’s actually true 02:30 – CapCut’s official response: Did anything really change? 04:00 – The standard license language almost every platform uses 05:15 – Why even your drafts aren’t totally private 06:30 – Should you use CapCut for client work? 07:50 – Be the calm voice, not the clickbait echo 09:00 – What this means for creators moving forward Bottom line? Don’t just react to headlines—read the fine print. Stay smart, stay strategic, and keep creating. Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #CapCutUpdate, #TermsOfService, #ContentOwnership, #VideoEditingTips, #MarketingTrendsNow, #KatieBrinkley, #SmartMarketing, #CreatorTools, #SocialMediaTips, #MarketingPodcast Hosted on Acast. See acast.com/privacy for more information. | |||
| Instagram's Newest Feature - Should you care? | 26 Jun 2025 | 00:07:08 | |
Tired of rambling through video scripts or freezing on camera? Let’s fix that. In this episode of Marketing Trends Now, I’m breaking down the new in-app teleprompter feature Instagram is testing through its brand-new Edits app—and why it’s a total game changer for business owners who aren’t natural-born performers. Whether you’re a coach, a content creator, or just trying to stay visible without memorizing monologues, this episode is your permission to simplify your process and start creating confidently on camera. Key Takeaways:
Timestamps: 00:00 – Why this new feature is a big deal 01:10 – What the Edits app is (and how it's like CapCut) 02:00 – Built-in teleprompter: how it works 03:15 – Who this is actually for (Hint: not just influencers) 04:10 – Why memorizing video scripts kills confidence 05:00 – Real talk: You only sound scripted if you write like a robot 06:00 – CTA placement, energy, and scripting tips 07:30 – What to do now to prep for Edits & the teleprompter 08:30 – How this tool removes excuses and unlocks your content Remember: it’s not about sounding perfect. It’s about showing up consistently, confidently, and in your voice. Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #InstagramTeleprompter #EditsApp #VideoMarketing #ContentCreationTips #ShortFormVideo #MarketingTrends #InstagramReels #EntrepreneurMarketing #ShowUpConfidently #SmartMarketing #Podcast #InstagramUpdate Hosted on Acast. See acast.com/privacy for more information. | |||
| Are You Posting Reels Without a Real Strategy? | 19 Jun 2025 | 00:07:57 | |
In this episode of Marketing Trends Now, I’m diving into one of the biggest mistakes I see entrepreneurs making with short-form video: posting just to keep up. If you’ve been spinning your wheels trying to follow trends and post every day—and still not seeing results—this episode is your permission slip to pause and rethink the strategy. I’ll walk you through the approach I use with clients to transform burnout into results-driven visibility. Because short-form video should be working for you—not the other way around. Key Takeaways: 1. Why posting daily won’t guarantee sales or leads 2. How to create videos that actually convert into DMs, conversations, and clients 3. The #1 question you must ask before posting 4. What to do instead of chasing every trending sound A simple short-form challenge to start seeing traction this week Let's start using video with purpose—so you attract the right audience and guide them to the next step. Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #MarketingTrends #ShortFormVideo #VideoStrategy #SocialMediaMarketing #ContentMarketing #BusinessGrowth #MarketingTips #InstagramReels #TikTokMarketing #MarketingPodcast Hosted on Acast. See acast.com/privacy for more information. | |||
| Marketing’s Moving Fast—Here’s How to Keep Up Without Burning Out | 12 Jun 2025 | 00:05:40 | |
Welcome to the very first episode of Marketing Trends Now—the podcast that cuts through the clutter and tells you what’s actually working in digital marketing. I’m Katie Brinkley, and after 20+ years in this space, I’ve seen it all—from the rise and fall of platforms (remember Clubhouse?) to the latest algorithm shifts that throw our strategies sideways. This episode sets the stage. You’ll hear why I started this show, what makes it different, and what you can expect every week—all in 10 minutes or less. No interviews. No clickbait. Just proven strategies, honest insights, and weekly check-ins to help you stay sharp, save time, and grow your business. Key Takeaways:
Timestamps:
If you’re tired of bloated marketing advice and just want the stuff that actually works—this is your new favorite podcast. Subscribe to Marketing Trends Now and get one clear, actionable insight every week—in less time than it takes to finish your coffee. Got a topic you’re stuck on or a platform you’re curious about? DM me on Instagram or LinkedIn—I’d love to hear from you. Let’s make marketing feel simple (and smart) again. Subscribe to our Youtube channel: https://www.youtube.com/@MarketingTrendsNow Reach out to Katie Brinkley: https://www.linkedin.com/in/katiebrinkley/ #DigitalMarketingTips #PodcastLaunch #MarketingTrendsNow #KatieBrinkley #MarketingPodcast #SmartMarketing #DigitalStrategy #NoFluffMarketing #SmallBusinessTips #ContentThatConverts #EntrepreneurLife #MarketingThatWorks Hosted on Acast. See acast.com/privacy for more information. | |||
| What Can ChatGPT Atlas Actually Do for Business Owners? | 23 Oct 2025 | 00:08:49 | |
I’ll say it — this might be the biggest shift in how we use the internet since Google launched. In this episode, I’m breaking down what ChatGPT Atlas really is, how it’s different from traditional browsers, and why it could completely change the way you work, research, and create online. Atlas isn’t just a browser — it’s a workspace powered by AI. It learns your patterns, helps you multitask smarter, and lets you run your entire workflow from one place. No more switching tabs. No more losing focus. Just clarity, efficiency, and creativity — all in one window. We’ll talk about what this means for small business owners and marketers, why this launch matters, and how it might be the beginning of a brand-new era for content creation and productivity. If you’ve ever wished your browser could think with you instead of slow you down, this episode is your sign to pay attention. Key Takeaways:
Timestamps: 00:00 Introduction: The Tab Overload Dilemma 00:29 Meet Atlas: The AI-Powered Browser 01:40 Deep Dive: Features of ChatGPT Atlas 04:33 Privacy and Control: How Atlas Handles Your Data 05:40 Agent Mode: Your Virtual Assistant 06:31 The Competitive Landscape of AI Browsers 07:38 Conclusion: Embrace the Future of Browsing Check out ChatGPT Atlas and let me know how you think it can help your business. I’d love to hear what workflows or ideas you’d love to streamline with AI-powered browsing. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Are Free AI Tools Still Enough in 2025? | 16 Oct 2025 | 00:07:58 | |
52% of social media professionals say they only use free AI tools. And 62% don’t plan to upgrade anytime soon. So… is that smart strategy—or missed opportunity? In this episode, I’m breaking down the real difference between free and paid AI tools, what’s worth the investment, and how to make sure your tech stack is actually helping you grow. Whether you’re bootstrapping or scaling, this one’s for you. Key Takeaways:
Timestamps: 00:00 Introduction: The Surprising Stats on AI Tool Usage 00:21 The Big Question: Are Free AI Tools Enough? 00:34 Welcome to Marketing Trends with Katie Brinkley 01:03 Free AI Tools: What They Offer and Their Limitations 02:40 Paid AI Tools: Who's Investing and Why 05:13 When to Stick with Free and When to Invest 06:59 Conclusion: Making Smart AI Investments If you’re constantly hitting usage limits, reworking AI content, or missing insights—you’re already paying. Just not with money. It’s time to audit your AI stack. Want help building a content system that scales with smart tech? Head to yournextstep.agency. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Is Facebook Live Still Worth Using in 2025? | 14 Aug 2025 | 00:07:14 | |
Going live on Facebook is easy. Turning that live into weeks of content? That’s where the magic happens. In this episode of Marketing Trends Now, I’m walking you through the exact repurposing workflow I use with my clients to transform one Facebook Live into multiple pieces of high-impact content. No fancy tools. No burnout. Just smart, strategic reuse of the content you’re already creating. So if you’ve ever hit “end live” and then wondered, “Now what?”, this episode will change how you think about live video forever. Key Takeaways:
Timestamps: 00:00 – The big mistake most creators make after going live 01:00 – Why Facebook Live still works in 2025 02:30 – The 3 engagement factors that make Lives powerful 04:15 – The 7-step repurposing checklist that changes everything 05:45 – Tools I recommend: Metricool, Opus Clip, Descript 06:50 – Your new system for content reuse 08:00 – The mindset shift from “one-and-done” to “content machine” Don’t create more content. Create smarter systems. Let’s make your next Live do the heavy lifting. Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #FacebookLive, #ContentRepurposing, #MarketingTrendsNow, #KatieBrinkley, #SocialMediaStrategy, #ShortFormVideo, #ContentWorkflow, #SmallBusinessMarketing, #SmartMarketing, #LiveVideoTips Hosted on Acast. See acast.com/privacy for more information. | |||
| How to Get Your Instagram Posts to Rank on Google Search | 07 Aug 2025 | 00:08:40 | |
Is your Instagram content built to work beyond the feed? In this episode, I break down a big update that's been quietly rolling out since 2020—but creators and business owners are just now getting notified. Google is indexing Instagram content. Yes, even your Reels. Here’s what that means for your business, how to optimize your posts for discoverability, and why it’s time to stop treating Instagram like a walled garden. If you're ready to get your content found by people outside the algorithm, this one’s for you. Key Takeaways:
Timestamps: 00:14 – Instagram content + Google = new discoverability 01:30 – What triggered the update notification in July 02:51 – Why this matters for creators and small businesses 04:28 – Eligibility rules for Instagram search indexing 06:00 – How to opt out (and why some might want to) 06:51 – SEO best practices for Instagram captions and alt text 08:40 – Why short-form video and Reels matter more than ever 09:03 – Strategic wrap-up + actionable steps Ready to optimize your content for both search and social? Book a 1:1 strategy session at yournextstep.agency Share this episode with a friend who’s still building for the algorithm—Google is watching. Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information. | |||
| What Is Meta’s Restyle Tool and How Can You Use It For Your Business? | 31 Jul 2025 | 00:09:21 | |
Instagram’s new AI video filters look cool—but are they actually worth your time? In this episode of Marketing Trends Now, we’re throwing the hype into neutral and taking a real look at Meta’s new Restyle tool. It promises comic book-style edits, dreamy overlays, and surreal transformations for your Reels. But here’s the thing: just because you can use it, doesn’t mean you should. You’ll learn:
Bottom line? AI is a tool—not a shortcut. And in this episode, I’ll help you decide when to use it, when to skip it, and how to stay true to your message in the process. Let’s make your marketing smarter—not just shinier. Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #MetaRestyle #InstagramUpdates #ContentCreationTips #AIforCreators #KatieBrinkley #MarketingTrendsNow #SmallBusinessMarketing #VideoMarketingTools #AuthenticContent Hosted on Acast. See acast.com/privacy for more information. | |||
| Is Sora 2 About to Replace Your Video Team? | 09 Oct 2025 | 00:08:33 | |
We just got another glimpse of the future of content—and it’s not coming from a camera crew. It’s coming from a prompt. In this episode, I’m diving into the launch of Sora 2, the AI video generator that’s creating full-blown studio-quality video from a simple script. I’ll break down what it means for business owners, where it fits in your content strategy, and what you should (and shouldn’t) be using it for. If you’ve been dreaming of video content without the cost, editing, or scheduling headaches—this one’s for you. Key Takeaways:
Timestamps: 00:00 Introduction to Sora Two: Revolutionizing Video Creation 00:42 What is Sora Two? 03:20 Real-World Applications and Benefits 04:38 Practical Tips for Using Sora Two 06:53 Current Status and Future Predictions 07:40 Conclusion and Takeaways AI video isn’t just for the big brands anymore. If you’re building a personal brand, an agency, or an audience—Sora 2 could be your new secret weapon. But only if you know how to use it strategically. Want help mapping AI into your content workflow? Let’s build it together at Next Step Social & Podcasting. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Is AI Helping or Hurting Your Content Strategy? | 02 Oct 2025 | 00:08:33 | |
AI promises speed. But does faster content equal better content? In this episode, we’re diving into one of the biggest content strategy debates of 2025—quantity vs. quality in the age of AI. Using data from Metricool’s 2025 Social Media report, I’m sharing the reality behind AI content creation: what works, what’s risky, and how to actually strike a balance between speed and substance. Whether you’re drowning in content or stuck in perfectionism, this is the episode your workflow needs. Key Takeaways:
Timestamps: 00:00 Introduction: The Promise and Question of AI Speed 00:44 The AI Content Revolution: Speed vs. Quality 01:40 The Benefits of Speed in AI Content Creation 02:59 The Quality Dilemma: Is AI Content Good Enough? 05:02 Striking the Balance: Practical Tips for Using AI 06:20 Conclusion: Embrace AI with Your Unique Voice 07:50 Challenge and Call to Action Here’s the deal: speed without strategy is just noise. If you’re using AI to save time but not seeing engagement, this episode will help you course-correct. Need help building a smart, high-converting content workflow using AI the right way? Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/ Hosted on Acast. See acast.com/privacy for more information. | |||
| How Are Small Business Owners Using AI to Save Time? | 25 Sep 2025 | 00:10:49 | |
Are you part of the 96% already using AI to market smarter? If you're still on the fence about using AI in your marketing workflow, this episode is your wake-up call. A brand-new industry report shows that 96% of social media professionals are already using AI—every single day. In this episode of Marketing Trends Now, I’m diving into what that means for small business owners like us. You’ll hear real-world examples, practical takeaways, and the three easiest ways to start using AI today—without losing your authenticity. What You’ll Learn:
Timestamps: 00:00 Introduction: The AI Revolution in Social Media 00:51 The 96% Club: AI Adoption in Social Media 01:27 Practical AI Applications for Your Business 06:08 Real-Life Examples of AI in Action 07:27 Top Three AI Strategies to Implement Now 08:45 Conclusion: Embrace AI to Stay Competitive Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information. | |||
| Neil Patel’s Advice Every Marketer Should Follow About Podcasting | 18 Sep 2025 | 00:09:10 | |
You're showing up on social, cranking out Reels, trying to beat the LinkedIn algorithm—but your content still feels like it’s not getting traction. The problem? You're ignoring the highest-leverage content channel in 2025: podcasting. In this solo episode, I break down:
Whether you're podcast-curious or ready to go all in, this is your permission slip to press record. Key Takeaways:
Timestamp: 00:00 Introduction: The Future of Content Marketing 00:44 The Untapped Potential of Podcasting 01:31 Why Podcasting is a Blue Ocean for Growth 02:15 The Power of Podcast Audience 03:17 The Impact of Video Podcasting 04:08 Podcasting as a Branding Engine 05:15 Consistency and Simplicity: Keys to Podcast Success 05:19 Maximizing Content from Your Podcast 06:00 Getting Started with Podcasting 07:16 Conclusion: Embrace Podcasting Now Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #PodcastMarketing #ContentStrategy #AuthorityMarketing #EntrepreneurTips Hosted on Acast. See acast.com/privacy for more information. | |||
| Do Hashtags Still Work in 2025? | 11 Sep 2025 | 00:09:30 | |
Hashtags: dead or just misunderstood? If you’ve been stuffing 25 of them into every post hoping for a viral moment… this episode is your wake-up call. In 2025, hashtags aren’t what they used to be—and I’m here to break down what’s changed, what still works, and what you should be focusing on instead. From the rise of AI-driven discovery to caption-based SEO, we’re diving into the truth behind the algorithm and how to stay relevant without looking outdated. I’ve been using hashtags strategically for 10+ years, and in this episode, I’m telling you exactly how my strategy has shifted—and how yours should too. Key Takeaways:
Timestamps: 00:00 Are Hashtags Dead? 00:17 The Evolution of Hashtags 00:43 Welcome to Marketing Trends 01:03 The Role of Hashtags Today 01:31 Why Hashtags No Longer Drive Reach 02:33 The New Purpose of Hashtags 04:16 Effective Strategies Beyond Hashtags 06:16 How to Use Hashtags in 2025 07:19 Hashtags Across Different Platforms 07:48 Conclusion and Final Thoughts Before your next post goes live, ask yourself: am I using hashtags as a strategic label… or as a crutch? This episode gives you the clarity (and the strategy) to make your content work smarter—not harder. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information. | |||
| The YouTube Content Strategy Every Entrepreneur Needs in 2025 | 04 Sep 2025 | 00:08:34 | |
Think YouTube is oversaturated? Think again. In today’s episode, I break down what’s actually working on YouTube right now—and what’s holding most creators and entrepreneurs back. If you’ve been stuck in perfectionism, chasing trends, or trying to “delegate your way” to growth, this is your wake-up call. We’re talking:
This episode will help you rethink YouTube as a lead generation machine—not just another social media platform. Timestamps: 00:00 Introduction: The Hidden Power of Podcasting 00:43 Why Podcasting is Still a Blue Ocean 02:21 The Loyal and Affluent Podcast Audience 03:26 The Power of Video Podcasting 05:20 Consistency and Simplicity: Keys to Podcast Success 05:37 Maximizing Content Through Podcasting 06:23 Getting Started: Tools and Tips 07:42 Conclusion: The Deep Impact of Podcasting If this episode got your wheels turning, share it with a friend and subscribe so you never miss an update. And if you're ready to take YouTube seriously but want a strategy that doesn’t rely on guesswork, head to yournextstep.agency and let’s build your growth plan together. Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information. | |||
| The Death of Reels? How to Fix Your 2025 Instagram Strategy | 28 Aug 2025 | 00:07:44 | |
Reels ruled 2023, but in 2025? Not so much. In this episode, I break down why more reels aren't the answer—and how Instagram's algorithm has changed in ways most marketers aren’t ready for. We’ll dive into what’s actually working now, how to shift without burning it all down, and why carousel posts might be your new best friend. This one might step on a few toes, but if you're still stuck in last year’s strategy, it’s time for a serious content upgrade. Key Takeaways:
Timestamps: 00:02 – Why Reels might be hurting your reach 00:30 – New stats from Metricool’s 2025 study 01:45 – What changed in the Instagram algorithm 03:10 – Carousel posts: the surprising comeback 04:45 – How to shift your content strategy without starting over 06:20 – The 4-post content system 07:05 – The real metric that matters in 2025 08:00 – How to turn long-form into carousels Enjoyed today’s episode? Make sure to follow the podcast and share it with someone still chasing trends instead of building strategy. For more step-by-step guidance, visit katiebrinkley.com or connect with me on Instagram. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information. | |||
| How Can You Use Instagram’s New Tools to Increase Visibility (Without More Content)? | 21 Aug 2025 | 00:08:26 | |
New Instagram features just dropped—are they worth your time? Instagram recently rolled out two new features: the Repost button and the Friends Map. While they’re being marketed as tools to help you “connect with friends,” they can also be strategic tools to expand your brand’s reach—if you know how to use them. In this episode of Marketing Trends Now, I’ll break down exactly what these features are, how they work, and how small business owners, local brands, and content creators can leverage them to increase visibility without having to create more content. Key Takeaways:
If your goal is visibility without burnout, these features could help—when used intentionally. Timestamps: 00:00 – Instagram changed. Again. 01:15 – What is the Repost button and why does it matter? 03:00 – How to make your content repost-worthy 04:20 – What the Friends Map does (and who it’s for) 05:30 – Creative examples for fitness coaches, realtors, and local shops 07:00 – How to track your visibility using location tagging 08:20 – What not to do with these features 09:30 – This week’s challenge: create one shareable post + test location tagging Don’t create more content. Create smarter systems. Let’s make your next Live do the heavy lifting. Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information. | |||
| What Does TikTok’s U.S. Ownership Change Mean for You? | 29 Jan 2026 | 00:09:32 | |
TikTok didn’t just roll out a new feature—it became a different company in the U.S. With a new ownership structure, data oversight, and a retrained algorithm, everything from your reach to your results could start shifting. This episode breaks down what’s actually changed, what to expect next, and how smart business owners can adapt their content strategy without spiraling or overcorrecting. What You’ll Learn:
Timestamps: 00:00 Introduction to TikTok's Major Update 00:17 New Ownership and Data Oversight 03:13 Impact on TikTok's Algorithm 05:31 Creator Economy's Response 06:18 Strategic Advice for Marketers 07:46 Conclusion and Final Thoughts If your business depends on TikTok visibility, now’s the time to get proactive. Let’s talk about building a multi-platform strategy that keeps you visible—no matter how the algorithm shifts. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocial.com/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information. | |||
| What Does Instagram’s New Ad Update Really Mean? | 22 Jan 2026 | 00:08:01 | |
Instagram just rolled out a small-looking pop-up that signals a much bigger shift: Meta is letting users train the algorithm — and if you run ads, this changes everything. In this solo episode, I break down what this update means for your targeting, your ad creative, and your conversion rates moving forward.
Timestamps: 00:00 Introduction to Personalized Ads 01:17 Instagram's New Pop-Up: A Game Changer 02:10 Meta's Strategic Shift Towards AI 04:20 Implications for Advertisers 06:09 Actionable Steps for Your Ad Strategy 06:53 Conclusion: Embrace the Change Running ads that aren’t converting like they used to? Don’t panic. Pivot. Let’s talk about how to align your messaging, creative, and audience targeting so Meta works for you — not against you. Instagram ads 2026, Meta ad targeting, Facebook ad changes, AI-powered ads, user-selected interests, message-market match, paid strategy 2026, Katie Brinkley, Next Step Social, Marketing Trends Now Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocial.com/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Should You Respond to Negative Comments on Social Media? | 20 Nov 2025 | 00:09:22 | |
Let’s be real — the minute you show up consistently online, someone’s going to have something negative to say. And when it happens? It stings. But here’s the truth: how you respond speaks louder than the comment ever will. In this episode of Marketing Trends Now, I’m sharing how to handle negative comments online in a way that protects your peace and elevates your brand. Whether it’s a rude DM, a troll in your comments, or someone who just doesn’t vibe with your voice, I’ll walk you through:
This episode is for every entrepreneur, coach, and creator who’s ever felt blindsided by a comment thread — and wants to show up with more confidence, calm, and clarity. You’re not just posting content — you’re hosting a conversation. Let’s make sure it’s the kind that reflects who you really are. If this episode resonated, take a second to DM me or tag me. I’d love to know how you protect your peace online and what boundaries you’ve found helpful as you grow your brand. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Are You Invisible in AI-Powered Search Results? | 13 Nov 2025 | 00:09:26 | |
SEO isn’t dead — but it is being rewritten by AI. If you're still optimizing content like it's 2015, you're already falling behind. In this episode, I break down Generative Engine Optimization (GEO) — the new way to make sure your content shows up when AI tools like ChatGPT and Google’s AI Overviews answer questions without sending users to your site. Let’s get ahead of the curve — before you’re left behind it. What You’ll Learn:
Check out this episode, then take a look at your last blog post and ask yourself: Would AI trust this enough to cite it? That’s the question we all need to be asking right now. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| What’s the Secret to Getting Human-Sounding AI Content? | 06 Nov 2025 | 00:09:39 | |
Let’s be honest—nobody’s impressed by another boring AI-generated post. But it’s not AI’s fault—it’s the prompt. In this episode, I’m sharing the exact formula I use to turn boring, robotic AI output into sassy, strategic, audience-focused content that actually sounds like me and performs like a pro. Whether you’re using ChatGPT, Claude, or anything else—this episode will help you stop blending in and start standing out. Key Takeaways:
Timestamps: 00:00 Introduction: The Problem with Generic Content 00:13 The Power of AI in Marketing 00:27 Welcome to Marketing Trends with Katie Brinkley 00:46 Rethinking AI Usage in 2025 01:31 The Importance of Effective AI Prompting 02:25 Using AI as Your Marketing Intern 02:54 Three Effective AI Prompting Techniques 04:56 Common AI Prompting Mistakes 05:23 The Four C Prompt Formula 07:43 The Future of AI in Content Creation 08:31 Conclusion: Elevate Your Content with AI Want to stop settling for boring content that sounds like everyone else? Use the 4C Formula to level up your prompts, sharpen your voice, and let AI work with you, not just for you. For real-world tested prompts and frameworks to plug into your business, head to https://yournextstep.agency/ Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| What Role Do Thumbnails Play in YouTube Shorts Growth? | 30 Oct 2025 | 00:07:52 | |
You’ve heard it a dozen times—“thumbnails don’t matter for Shorts, they autoplay anyway!” But if you want real growth on YouTube, that mindset is costing you views, clicks, and subscribers. In today’s episode, I break down the truth behind YouTube Shorts thumbnails—where they still show up, how they drive engagement, and exactly how to design them for mobile-first success. Key Takeaways:
Timestamps: 00:00 Introduction: Do Thumbnails Matter for Shorts? 00:25 The Importance of Thumbnails in YouTube Shorts 01:19 Creating Effective Thumbnails 02:57 Design Essentials for Thumbnails 04:42 Testing and Optimizing Thumbnails 06:27 Common Thumbnail Mistakes to Avoid 06:57 Conclusion: Boost Your Channel with Better Thumbnails If you're serious about growing your brand on YouTube, your thumbnail can’t be an afterthought—it’s your handshake, your mini billboard, and your best shot at stopping the scroll. Need a thumbnail workflow that saves time and boosts views? Let's map it out together at Next Step Social & Podcasting. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| What Does a Hollywood Award Mean for Your Podcast Strategy? | 15 Jan 2026 | 00:10:20 | |
Podcasting just entered the Hollywood chat — literally. In 2026, the Golden Globes awarded “Best Podcast of the Year” for the first time ever. But this moment isn’t just about celebrity winners. It’s about what this means for trust, credibility, and content marketing moving forward. In this episode, we cover:
Timestamps: 00:00 Podcasting Joins Hollywood's Inner Circle 00:29 Why This Matters for Your Business 00:35 Welcome to Marketing Trends 00:57 Golden Globes Recognizes Podcasts 03:33 Impact on Entrepreneurs and Creators 06:39 Strategic Moves for Your Business 08:14 The Power of Podcasting 09:13 Join Our Webinar 09:52 Stay Connected and Subscribe If this episode sparked something for you, check out our upcoming webinar: Get Visible, Get Leads, and Grow Your Practice with a Binge-Worthy Podcast System https://www.nextstepsocial.com/free-training Or just DM me — I’d love to talk about how podcasting can serve your business this year. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocial.com/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Should You Start Using Carousels on YouTube? | 08 Jan 2026 | 00:09:00 | |
YouTube is quietly testing something that feels very not YouTube: image carousels inside the Shorts feed. But this isn’t just a feature drop — it’s a signal. This solo episode breaks down why this small test could reshape how you use YouTube, and how it ties into a bigger trend: every platform becoming… the same.
Timestamps: 00:00 YouTube's Surprising New Feature 00:32 Introduction to Marketing Trends 00:52 YouTube's Image Carousel Test 01:49 The Bigger Picture: Platform Convergence 04:53 How Carousels Perform on Different Platforms 07:02 Implications for YouTube Creators 08:24 Strategic Takeaways and Conclusion Not sure how to pivot your content strategy across platforms? That’s exactly what we help with at Next Step Social. Let’s make sure your content converts — wherever it shows up. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Which Marketing Trends Will Win in 2026 — and Which Will Fail? | 01 Jan 2026 | 00:13:46 | |
If your best-performing platform changed the rules tomorrow, would your business survive it? Most people say no. That’s why this episode exists. In this solo 2026 forecast, I break down the real shifts that will define how we grow, engage, and show up on social this year — so you can stop guessing and start getting ahead.
Timestamps: 00:00 Introduction: The Importance of Adaptability in Marketing 00:26 Welcome to Marketing Trends with Katie Brinkley 00:47 Looking Ahead: Trends Shaping 2026 02:25 Trend 1: AI Integration in Social Platforms 04:35 Trend 2: Social Platforms as Search Engines 06:49 Trend 3: The Evolution of Short Form Video 08:06 Trend 4: The Comeback of Long Form Content 09:27 Trend 5: The Rise of Micro Communities 10:44 Trend 6: Diversified Content Systems 11:49 Trend 7: Authenticity and Real Expertise 12:46 Conclusion: Embrace the Future of Marketing Pick one trend, build a 30-day experiment around it, and let me know what happens. This isn’t about doing more — it’s about being smarter. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| What Do Facebook’s New Algorithm Changes Mean for Your Business? | 25 Dec 2025 | 00:12:17 | |
Facebook just overhauled the algorithm, layout, search, and engagement tools — and that means big opportunity if you know how to adapt. Let’s be honest: most of us treat Facebook like an obligation. We post there because we feel like we should. But Meta’s latest updates tell us one thing loud and clear: they want our attention back, and they’re betting big on visuals, immersive design, and search-driven discovery. In this episode, I break down exactly what’s changing — and what you need to do right now to stay ahead of the curve as a business owner or content creator.
Timestamps: 00:00 Introduction to Facebook's Major Updates 00:45 Why Facebook is Making These Changes 03:31 Visual and Feed Updates 05:18 Navigation and Search Enhancements 08:09 Algorithm and Comment Section Improvements 10:26 Summary and Strategic Takeaways 11:57 Conclusion and Final Thoughts This is your cue to stop autoposting and start optimizing. Look at your Facebook strategy with fresh eyes — visuals, conversations, and community are your leverage points. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| How to Still Share Links on Facebook as a Business [New 2026 Updates] | 18 Dec 2025 | 00:11:00 | |
If you're relying on Facebook to drive traffic to your offers, this new update is going to change everything. Meta has quietly rolled out a link-sharing limit that affects businesses, creators, and anyone using Facebook Pages or professional-mode profiles. But this episode isn’t just about what’s changing — it’s about how to pivot smarter.
Timestamps: 00:00 Facebook's New Link Restrictions: What You Need to Know 01:29 Understanding the Impact on Business Pages 02:28 Adapting to Facebook's Strategy Shift 03:45 Effective Content Strategies for Facebook 05:52 Meta Verified and Its Implications 07:52 Clarifying the Two Links Rule 09:05 Future-Proofing Your Facebook Marketing 10:33 Conclusion and Next Steps If your Facebook strategy depends on dropping a link and crossing your fingers, it’s time for a change. Test one of the alternatives from this episode and let me know what gets you better results. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| What’s the Real Difference Between AI Automation and AI Orchestration? | 11 Dec 2025 | 00:09:08 | |
Still typing “write me a caption” into ChatGPT? It’s time to level up. In this solo episode of Marketing Trends Now, I’ll teach you how to turn AI from a novelty into a core part of your marketing workflow — with a clear roadmap I call the 90-Day AI-Ready Framework. Timestamps: 00:00 Introduction to AI in Marketing 00:28 The Problem with Prompt-Only Marketing 02:13 Understanding the 90-Day AI Ready Framework 02:37 Phase 1: Building a Strong Foundation 03:48 Phase 2: Letting AI Influence Decisions 04:47 Phase 3: Orchestrating Your Marketing with AI 05:28 Real-Life Applications of AI in Marketing 07:00 From Prompts to Protocols: The Mindset Shift 08:20 Conclusion and Next Steps Ready to stop reacting to trends and start building your AI strategy? Try one weekly protocol from this episode and let me know how it changes your workflow. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Why Are 99% of Companies Failing to Get ROI from AI? | 04 Dec 2025 | 00:14:08 | |
Almost every company is investing in AI — but only 1% say it’s actually moving the bottom line. McKinsey’s 2025 AI report just confirmed it. In this episode, I break down the top findings from McKinsey’s data and translate them into plain English so you can stop experimenting and start using AI to drive real results. If you’re a founder, CEO, or marketing leader wondering why your GenAI investment isn’t translating to ROI — this is your wake-up call. What You’ll Learn:
Timestamps: 00:00 Unveiling the Truth Behind McKinsey's 2025 AI Report 00:38 Introduction to Marketing Trends with Katie Brinkley 00:57 Key Findings from McKinsey's AI Report 01:58 AI Adoption and Its Current Impact 04:35 The Real Value of AI: Workflow Redesign 05:56 Leadership's Role in AI Governance 07:01 Employee Engagement with AI 08:31 Addressing AI Risks and Governance 09:46 Summarizing McKinsey's AI Insights 11:11 Actionable Questions for Leaders 12:36 Final Thoughts and Call to Action Don’t let AI just be a tool in your tech stack — make it part of your strategy. Take one insight from this episode and bring it to your leadership table. That’s how the 1% are pulling ahead. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| What’s the ROI of Smart Email Segmentation? | 27 Nov 2025 | 00:11:26 | |
What happens if Instagram disappears tomorrow? Would your business still have a way to reach your people? In this episode, I’m breaking down why email is having its biggest comeback yet — and how your list might be the secret weapon you’ve been underusing. With ad costs soaring, tracking falling apart, and algorithms playing games, your owned data is now your most valuable marketing asset. And that starts with your email list. Whether you’ve got 50 subscribers or 50,000, I’m showing you how to segment, nurture, and actually monetize the list you already have — no shady funnels required. Key Takeaways:
Timestamps: 00:00 Introduction: The Social Media Dilemma 00:58 The Shift to Owned Data 03:15 Understanding First Party and Zero Party Data 04:24 Maximizing Your Email List 05:46 Practical Data Collection Tips 07:46 Effective Email Segmentation 08:44 Email Campaign Strategies 09:58 Conclusion: The Power of Owned Data Pick one idea from this episode and implement it this week — whether it’s a segmentation question, a check-in email, or a fresh welcome sequence. You don’t need fancy tools. Just a smarter strategy. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/@MarketingTrendsNow Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/marketingtrendsnow/ Hosted on Acast. See acast.com/privacy for more information. | |||
| What Do OpenAI’s New ChatGPT Ads Mean for Your Business? | 12 Feb 2026 | 00:09:44 | |
What happens when the tool you use to think, plan, and create starts showing ads? In this solo episode, I break down OpenAI’s move to test ads inside ChatGPT for free and Go plan users, and what that really means for marketers, creators, and small business owners. This isn’t just another ad unit. This is the start of ads entering a high-intent, conversation-first environment. I’m not here to panic you or hype you up. I’m here to walk you through three things:
Because the real story isn’t “ChatGPT has ads now.” The real story is where attention is moving next. Timestamps: 00:00 Introduction: Ads in ChatGPT 00:58 Initial Reactions and Concerns 01:24 Understanding the Strategy Behind Ads 02:09 Context and Clarity in Ads 02:44 Trust and High-Intent Environments 04:40 Testing and Positioning Your Brand 05:34 Content and Platform Relationships 06:54 What to Ignore and Final Thoughts 08:22 Conclusion and Challenge Your challenge this week is simple: If your ideal customer explained their problem out loud, would your brand sound like the answer? If not, that’s what you need to fix next. And if you want help tightening that strategy, aligning your content, and building visibility that actually converts, head to NextStepSocial.com. Hosted on Acast. See acast.com/privacy for more information. | |||
| Why Isn’t Your Social Media Strategy Converting? | 05 Feb 2026 | 00:08:17 | |
In this episode of Marketing Trends Now, Katie Brinkley dives into Sprout Social’s 2026 Social Media Content Strategy Report and uncovers why most marketing strategies aren’t working. She breaks down the growing disconnect between what brands post and what audiences actually want, offering data-backed insights on platform selection, AI content use, and engagement practices. Top 5 Takeaways:
Timestamp: 00:00 Introduction to Social Media Challenges 00:30 Understanding the Social Media Landscape 01:14 Key Findings from the 2026 Social Media Report 02:54 The Importance of Engagement and Connection 03:47 AI in Social Media Marketing 04:37 Next Step Social's VIP Day 05:25 Using AI for Content Intelligence 06:49 Actionable Marketing Strategies for 2026 07:34 Final Thoughts and Recommendations Tired of posting into the void? Start aligning your content with your audience’s needs. Visit nextstepsocial.com to see how we help brands create content that connects—and converts. Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocial.com/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information. | |||