Explore every episode of the podcast Marketing Tips for Women Business Owners: Educated Empowered Inspired
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #129 How to Create Content That Actually Works | 12 May 2025 | 00:21:54 | |
In this episode, we're kicking off a 2-part training series to help you reset how you think about social media. If you've ever felt stuck in content burnout or frustrated that your posts aren't getting seen, this one's for you. Part 1 is all about mindset—specifically shifting from consumer to producer so you can start creating content that actually connects with the right people and brings more fun, ease, and focus to your marketing. Key Takeaways:
🎯 Action Step: 📦 Want templates, prompts, and tools? 📌 Part 2 drops next week and will cover content that positions you as the expert and how to invite people to take the next step with you—don’t miss it! Resources:
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| #128 Redefining Success After a Life-Altering Diagnosis with Stephanie Renk | 05 May 2025 | 00:30:48 | |
In this special Mother's Day episode, I sit down with my client and friend, Stephanie Rank, career coach, solopreneur, mom, and breast cancer survivor. Her story is one of deep faith, unwavering strength, and learning to redefine what "success" truly means. We talk about what it looks like to run a business while navigating motherhood and a cancer diagnosis, and how faith, boundaries, and grace helped Stephanie rebuild not just her business, but her life. Whether you're in a season of thriving or simply trying to stay afloat, this conversation will remind you that it’s okay to pivot—and that your legacy is built through grace, faith, and presence, not just revenue goals and to-do lists. 🔑 Key Takeaways:Why “doing it all” isn’t the goal—and how to define what’s enough for you in this season How Stephanie shifted from chasing revenue to prioritizing relationships The moment she knew she had cancer, and how her faith carried her through treatment Using your calendar as a boundary-setting tool for work, life, and family How sharing her personal story on social media led to more connections and client engagement What it really means to build a business that supports the life you want 🔗 Resources Mentioned:Stephanie's website: NextStepCareerServices.com Free resume checklist: https://next-step-career-services.kit.com/resume-essentials-examples-guide-landing Resources:
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| #119 The Secret to Growing Your Business Without Burnout | 03 Mar 2025 | 00:13:25 | |
In this episode, I’m sharing a behind-the-scenes coaching training where I walk through how to scale your business without adding more to your plate. If you’re feeling stretched thin but want to grow, this is for you. We’ll talk about smart systems, automation, and outsourcing so you can create a business that supports your life—not one that runs you into the ground. Key Takeaways:
🎯 Take action: What’s one thing in your business you can automate, delegate, or simplify this week?
Resources:
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| #29 Find Your Focus | 03 Jul 2023 | 00:21:35 | |
To find time and create space in your schedule to effectively work on your marketing and attract your dream clients, we will make the process fun and enjoyable in this episode. Trust me; it won't be another item on your never-ending list anymore. My strategy is straightforward and serves as a reminder that marketing is about reaching out to those needing your assistance and explaining how you can aid them. I've created a four-step time management method to help you find the time in your busy schedule. Using this technique, I'll help you prioritize your tasks and set out time for your marketing initiatives, guaranteeing that you may still advance despite a busy schedule.
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Connect with Shelly: Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Youtube: https://www.youtube.com/@shellyniehauscoaching Resources:
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| #28 Jen Grosso | Building Unshakable Confidence | 26 Jun 2023 | 00:39:45 | |
In this episode, we dive into confidence with our special guest, Jen Grosso. As entrepreneurs, we often find ourselves in situations where we don't know what we don't know, and it can feel like we're just "faking it" sometimes. Throughout the conversation with Jen, we gain valuable insights into the critical role that confidence plays in the success of entrepreneurs. It becomes clear that inspiring your audience is essential, but it's also important to provide practical tips. Jen also emphasizes the importance of self-care in maintaining confidence - taking breaks and prioritizing our well-being is vital for achieving our goals.
Offering 20% 1st month with Coupon Code: CONFIDENT20
https://www.linkedin.com/in/jennifergrosso/ https://www.instagram.com/jengrosso.co https://www.facebook.com/jen.grosso.3 https://twitter.com/BoldFireCEO
The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Youtube: https://www.youtube.com/@shellyniehauscoaching Resources:
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| #27 Overcoming Overwhelm | 19 Jun 2023 | 00:24:51 | |
If you're a small business owner, you know that running a business is no small feat. It's easy to feel overwhelmed with all the different tasks you need to get done. You're not alone! We feel your pain. But the good news is that by taking a strategic approach to managing your time, you can get a handle on things and start making progress on the tasks that matter most. I will share with you the five steps to ditch the overwhelm: prioritize, essentialize, organize, personalize, and then systemize I will take you to deep dive into this topic on our podcast and share some tips and tricks for prioritizing tasks and overcoming overwhelm. You won't want to miss this one! #FYI The Lazy Genius Framework:
Connect with Shelly: The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Youtube: https://www.youtube.com/@shellyniehauscoaching Resources:
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| #26 Cora Naylor | Limiting Beliefs Will Hold You Back | 12 Jun 2023 | 00:25:20 | |
Join us for a fun and casual conversation with certified Emotion Code practitioner Cora Naylor. She shares how this unique technology can transform our personal and professional lives. Emotion Code is not your typical therapy session – it's like hitting the reset button on your emotions. Cora will walk us through how releasing trapped emotions can help us achieve our goals and live our best lives. Whether it's learning to process difficult emotions or finding the motivation to pursue your dreams, this episode has got you covered. Listen in as we dive into the power of the Emotion Code, and with ith engaging stories and practical advice, you'll be inspired to act and start progressing today. Get ready to discover a new emotional awareness and empowerment level. Links to topics discussed in the show: The Emotion Code by Dr. Bradley Nelson Co-Working Sessions http://www.coranaylor.com/coworking The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour
Connect with Cora: https://www.facebook.com/cora.naylor https://www.instagram.com/naylorcora/ https://www.linkedin.com/in/coranaylor/
Connect with Shelly: The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour Overcome Overwhelm and Take Back Your Life - https://shellyniehaus.ck.page/be117185ed Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Youtube: https://www.youtube.com/@shellyniehauscoaching Resources:
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| #25 How to Connect With Your Audience by Going Deeper With Fewer People | 05 Jun 2023 | 00:14:36 | |
In this episode, I am super excited to share my experiences from an amazing talk I had earlier this year. We'll be discussing how to be intentional with your business to help it scale and answer some pressing questions - like whether having a massive following on social media is necessary to make an impact! And do you believe that there is more to success than just scalability? So, grab that cup of coffee and join me as we dive into the power of doing the unscalable and how it can lead to success beyond the numbers. Let's get started! What to expect from this episode:
Join The Branding Power Hour - https://shellyniehaus.ck.page/brandingpowerhour Connect with Shelly: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Youtube: https://www.youtube.com/@shellyniehauscoaching
Resources:
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| #24 Noemi Beres | How Podcast Guesting Can Grow Your Business | 29 May 2023 | 00:31:25 | |
Have you ever considered how appearing as a podcast guest could boost your business? In this episode, I had the pleasure of speaking with Podcast Connections' main gal Noémi Beres, who is a true expert in podcast guesting. We discussed the power of sharing your podcast expertise to gain credibility and exposure, ultimately leading to new clients and partnerships. Noémi shared some great tips on finding suitable podcasts for your niche, preparing for your interview, and making the most of your appearance. If you're looking for ways to grow your business and establish yourself as a thought leader in your industry, this episode is a must-listen!
Connect with Noemi: Website - https://www.podcastconnections.co/ LinkedIn - www.linkedin.com/in/noemiberes/
Connect with Shelly: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Youtube: https://www.youtube.com/@shellyniehauscoaching Resources:
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| #23 Walli Miller | Money Mindset for Entrepreneurs | 22 May 2023 | 00:44:07 | |
Money and investing - are two topics that can cause anxiety and stress for many of us. Luckily, in this episode, we have Financial Coach Walli Miller of Financially Thriving to share her expertise and tips on navigating the world of finances. Walli emphasizes the importance of the money mindset - understanding how we see money and how that influences our decisions. It's fascinating to think about how much of our knowledge around money is indirectly taught to us, and Walli provides some great insight on how to shift our mindset for financial success. Plus, she breaks down the three paths to growing your money and building wealth and some financial tools for Entrepreneurs. So whether you're just starting your financial journey or looking to take your wealth to the next level, this episode has something for everyone.
Here is what to expect from this show . . . Deep dive into money mindset and how most of our knowledge around money is indirectly taught to us. Three paths to grow your money and build wealth Financial tools for entrepreneurs Making your money matter, the ripple effect, and leaving a legacy
About Wallie Miller: Walli Miller is a financial coach who helps high-achieving millennials and Gen Zers become work-optional by taking control of their finances without sacrificing their lattes and brunches. She's a first-generation college graduate, the daughter of an immigrant, and a self-made millionaire who helps women balance spending, saving, and wealth-building without deprivation.
Connect with Walli: Instagram: https://www.instagram.com/financially_thriving/ Website: https://financiallythriving.com/
Connect with Shelly: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Resources:
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| #22 How to Overcome Imposter Syndrome | 15 May 2023 | 00:21:17 | |
You know what they say about owning your business - it's tough but rewarding. What they don't tell you is that there's a sneaky, slippery coworker that comes along for the ride. It's called imposter syndrome, and let me tell you, it's a tricky little bugger. That voice in your head says, "You're not good enough; you don't belong here." And it always seems to show up right when you're about to take a big step forward. Imposter syndrome affects almost everyone at some point in their life. Another one is to focus on my achievements, no matter how small they seem. So, to all my fellow business owners out there who are dealing with imposter syndrome - let's show it who's boss; I have five antidotes to help you.
Here is what to expect from this episode:
Connect with Shelly: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Youtube: https://www.youtube.com/@shellyniehauscoaching Resources:
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| #21 Jennifer Becker | The Power of Masterminds in Business | 08 May 2023 | 00:32:51 | |
In today's episode, we enjoyed hearing about Jennifer's inspiring journey from leaving corporate America to becoming a successful business owner. What stuck with me the most was her emphasis on the power of finding like-minded individuals to join you on the journey. Jennifer explains the concept of a 'mastermind,' a group of peers collaborating to support each other's businesses. She also shares practical tips on creating a successful mastermind, including the importance of accountability partners. If you're thinking of starting your own business and would like to explore the power of a "mastermind," this is an episode you will want to experience!
Here is what to expect from this episode: Jennifer shares her journey from corporate America into owning her own business. The power of finding people on the journey with you What is a mastermind, and how to use it to collaborate with your peers. The key ingredients to a successful mastermind. The power of accountability partners. Jennifer’s advice on how you can start your own business mastermind.
Connect with Jennifer: Podcast Instagram - https://instagram.com/jenandjuliepod Business Instagram - https://instagram.com/thenaturalwellnessmom
Connect with Shelly: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Youtube: https://www.youtube.com/@shellyniehauscoaching Resources:
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| #20 How to Navigate Change In Life and Business | 01 May 2023 | 00:20:52 | |
There comes a time in everyone's life when we must take a step back, assess our current situation, and decide whether or not it's time for a change. In this episode, I open up and have a genuine heart-to-heart with you about that very moment in my life when I took a leap of faith, made a pivot, and found a new narrative in my story. Change can be both exciting and terrifying, but recognizing and accepting its inevitability is crucial in helping us grow and evolve. Sometimes, we willingly choose to make these changes, while other times, they are thrust upon us unexpectedly. Regardless of how change comes, learning to navigate and look for patterns can make all the difference in our lives. By leaning into the challenges and shifts during difficult times, we can create a roadmap to guide us through not only our current season of hardship but also future ones. So, come along and join me as I share my personal journey in hopes that it may inspire, motivate, or simply provide comfort in knowing that you're not alone in this ever-changing journey called life.
Connect with Shelly: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Youtube: https://www.youtube.com/@shellyniehauscoaching Resources:
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| #118 Tired of social media? Try this instead | 24 Feb 2025 | 00:13:17 | |
Are you relying on social media to grow your business but struggling to turn likes and follows into actual sales? Social media alone isn’t enough—you need a strategy to nurture relationships and guide potential clients toward working with you. In this episode, I’m sharing a behind-the-scenes segment from a private coaching training where I walk through Stage Three: From Social to Sales from my Dream Business Blueprint. You’ll learn how to bridge the gap between social media and sales using email marketing so you can create consistent income without constantly chasing engagement. Key Takeaways:
Your Next Step: 📅 Need help? Let’s chat! If you’re ready to create a simple, effective system to move people from social media to sales, book a free Client Attraction Clarity Call Resources:
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| #19 Emily Wagner | What Makes a Good Converting Website? | 24 Apr 2023 | 00:44:21 | |
In today's digital world, having a website that truly reflects your brand is more crucial than ever. In this insightful episode, Emily Wagner of Better Together Studio joins me to delve deep into the importance of a well-crafted web presence. We chat about the essential website components that service providers and e-commerce businesses need to succeed and how the right balance of design and functionality can captivate potential clients. One often overlooked aspect is the power of an authentic and engaging About Me page. Emily points out that this can be the secret ingredient that converts a passing lurker into a committed customer. We also dive into the magic of testimonials, which can add credibility and help build trust in your brand. So, if you're ready to level up your digital presence, take advantage of this valuable conversation with Emily Wagner as she shares her expertise on transforming your website into a trust-building powerhouse. Here is what to expect from this episode:
About Emily Wagner
Resources: 5 Tips for Writing An Awesome About Me Page
Connect with Emily: Website: https://bettertogetherstudio.co
Connect with Shelly: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Youtube: https://www.youtube.com/@shellyniehauscoaching Resources:
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| #18 Learning to Pivot In Life and Business | 17 Apr 2023 | 00:17:06 | |
When was the last time you had a chance to start over? I am opening up on some of the highlights of my career in the past few years and the significant shifts I have encountered, which I hope you can feel that I am here; I think you, and I want you to know that you're not alone. Today I want to share why learning to start over and live in the messy middle has become essential to my life story.
Here is what to expect from this episode: Today I pose these questions.
Connect with Shelly: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Youtube: https://www.youtube.com/@shellyniehauscoaching Resources:
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| #17 Chad Nedland | Your Legacy and The Ripple Effect | 10 Apr 2023 | 00:36:29 | |
In this episode, I spoke with Chad Nedland to discuss his emotional journey toward success. He discussed his philosophy of reading books, turning pages, and planning his coast-to-coast journey through life with that philosophy, which brought him into a life of service. In this modest and heartfelt conversation, he told tales about how our seemingly insignificant actions will profoundly influence the world and other people's lives.
Here is what you can expect from this episode: Chad shares his philosophy on reading books and turning the page and how to plan out your life journey with that philosophy. We talk about his coast-to-coast journey and how it lead him into a life of service. We talk about how our tiny steps and our small actions will radically transform the world. The ripple effect is caused by how you can impact someone’s life by how you respond to the world. Chad’s 1 to 1,0000,000 challenge and what you can do today to impact the world.
About Chad Nedland: Chad is a devoted and loving husband and daddy. With three decades of experience in business, it has become his passion to show people what is possible when they go "all in" on themselves. Don't second guess him; he'll tell it to you straight, straight from his heart.
Connect with Chad Nedland: The Book On Being Better 2.0 - https://nedlandenterprises.gumroad.com/l/freegift/Shelli_Niehaus FB Messenger: https://www.messenger.com/t/100041816473552
Connect with Shelly Niehaus: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/groups/educated.empowered.inspired Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ YouTube: https://www.youtube.com/@shellyniehauscoaching Resources:
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| #16 Carrie Severson | Overcoming Imposter Syndrome | 03 Apr 2023 | 00:27:27 | |
A lot of business owners can connect to this episode. Author and businesswoman Carrie Severson run a printing house. She joins us for this exciting episode to discuss her entrepreneurial journey in founding her publishing company. Enjoy a delightful discussion with us and pick up some advice on how to keep moving when your efforts need more traction. You'll also learn how to rethink your definition of success here, which is another invaluable lesson.
Here is what you can expect from this episode:
About Carrie Severson: Carrie Severson is the author of Unapologetically Enough and the CEO of a book publishing business she started after years of rejection by literary agents. She has been in the storytelling industry for nearly twenty-five years. She started the Unapologetic Voice House in 2019 after spending years pitching literary agents in the hopes of being published traditionally. All her rejection letters from literary agents came down to the same thing. They all loved the work. They all compared the work to well-known authors. But because she didn’t have a big enough platform, agents always passed on her. Carrie used that pivot in life and launched a company that could help women just like her―unapologetic in their stories without a massive following. She’s married to her best friend and on her next soul quest to become the next version of herself.
Connect with Carrie Severson: Website: https://unapologeticallyenough.com/ LinkedIn: https://www.linkedin.com/in/carrieseverson/
Connect with Shelly Niehaus: Get Your Tips to Overcome Overwhelm and Take Back Your Life Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #15 Amy Studer | Instagram for The Gal Over 40 | 27 Mar 2023 | 00:31:05 | |
In this episode, Amy Studer will encourage you to take that leap. There’s nothing wrong with sharing your brand, images, and ideas on social media when you are over 40. Amy owns Boise Boutique Social, which helps women over 40 with social media. In her career as a social media manager, Amy talks about how rewarding it is to serve other women and see them shine and see that glow when they can navigate social media and utilize it for their success.
About Amy: Amy Studer is a social media manager and Instagram trainer for women over 40. Five years ago, when she started in the social media industry, she noticed women her age were downright reluctant to put themselves and their businesses online. NEWS FLASH 📸: You shouldn’t dread using social media (even if you are over 40, 50, 60, and beyond!) Are you hesitating to show up on social media? She has heard all the reasons why women over 40 may be reluctant. But guess what? More and more women “of an interesting age” are doing it, and she encourages you to do it too. Join her on this journey!
Connect with Amy Studer: Website: https://amystuder.com/ Instagram: https://www.instagram.com/boiseboutiquesocial/
Connect with Shelly Niehaus: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #14 Adam Karofsky | Copywriting and Selling Through Story | 20 Mar 2023 | 00:37:33 | |
In this episode, we will learn how Adam Karofsky wrote his story, from being on track to becoming a professor and pivoting to entrepreneurship. Adam's journey was dynamic; when he was a kid, he dreamt of being a professor and wanted to be immersed in anthropology. Still, in the end, he's now running a business that helps people craft their stories, "… that was my goal until things got shifted around, and like we all have to do, you pivot, and you shift into something different. And now I'm here writing for myself, writing for others, and helping people tell their stories." In one of our conversations, Adam discussed writing and how getting out those first words or sentences is one of the most complex parts of the writing process. Starting anything is difficult, but he believes that once you get going, the momentum will take over from there. Trusting this process will lead to better opportunities and a more emotional narrative.
Here is what you can expect from this episode:
About Adam Karofsky: Adam S. Karofsky is the A.S.K. behind ASK Writes, a writing and editing business where he helps people tell their stories. For Adam, writing is a tool to string together stories, share information, and connect people. Adam built his business around two things: lifestyle and love. By creating a business based on his love for writing and storytelling, Adam has been able to help loads of people dive into their passions and stories. He has also built his business while embarking on several multi-month trips worldwide. Adam is going to talk about his business and the story of how he got to where he is today.
OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE
Connect with Adam Karofsky: Website: https://www.askwrites.com LinkedIn: https://www.linkedin.com/in/adam-s-karofsky-4abb51222/ Instagram: https://www.instagram.com/adamkarof/
Connect with Shelly Niehaus: Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Resources:
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| #13 Elaine Turso | Maximizing Systems in Business | 13 Mar 2023 | 00:28:46 | |
In this episode, I talked to Elaine Turso, someone you need in your life! When you want to get your business in order, she's your girl! Elaine was like many of us . . . trying to find a straightforward resolution in a messy world. She discovered that she was doing it all wrong, so she created an agency that is all around helping people get out of their way and get things done. Today, she helps create a foundation with systems and automation to help entrepreneurs stop babysitting their businesses and spend more time with their friends and family. In one of our conversations, Elaine discussed her goal of making a difference. She promises to make an impact on one person a day. And this goal has been her motivation and driving force to get up from bed and make something good for others. Here is what to expect from this episode:
About Elaine Turso: Elaine is a Systems Integration Consultant who specializes in systems, launching, and marketing. With her “Get Out of Your Own Damn Way and Get Shit Done” approach, Elaine puts her clients on the "accelerated path" to revamping their businesses and implementing new ideas. Her services help you launch your idea quickly and scale beyond six figures. Elaine has developed, designed, and launched programs for some of the most amazing entrepreneurs who were feeling stuck and unsure how to get their idea out of their head and into action. She has worked with clients across industries, including Interior Design, House Cleaners, Photographers, Life Coaches, Mindset Coaches, Preschools, Caregiving, Astrologers, Authors, Graphic Designers, and Web Developers. Elaine is a retired photographer, and mother to two grown children, and when she’s not helping clients, networking, or being interviewed on a podcast, you can find her driving to her favorite coffee stand for a spiced chai latte and watching reruns of Friends. Connect with Elaine Turso: Website: https://www.elaineturso.com/ TikTok: https://www.tiktok.com/@elainethebrainturso Instagram: https://www.instagram.com/elaineturso/ LinkedIn: https://www.linkedin.com/in/elaineturso/ Connect with Shelly Niehaus: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
Resources:
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| #12 Kelly Buckley | Building Confidence in Life and Business | 06 Mar 2023 | 00:28:31 | |
”When individuals consider beauty and confidence, they frequently consider outward, or looking, confidence. And I can assure you that confidence is more than just stylish hair and makeup. By moving beyond our comfort zone, we develop our confidence.” In this episode, Kelly talks about the power of confidence and how it is crucial to everyone’s self-development. As a cosmetologist, she offered her definition of what true confidence is. Aside from that, we go to the root and where everyone should start to build that inner confidence – self-care! She said that the basic foundation of confidence is self-care, and it could be as easy as getting up and eating breakfast every day or doing a workout. We discuss identifying what you must do to make that happen. The lesson Kelly gave is to learn how to show up and be aware of how you convey an authentic message to your people. About Kelly Buckley Kelly has been in the beauty industry for over 30 years as a salon owner/cosmetologist, educator for an international color company, and now an Independent Sales Director with Mary Kay cosmetics. She is the creator and host of the Beautifully Confident podcast on a mission to reach women globally who would love to identify areas where they would like to grow their confidence and feel more beautiful inside and out. This year she will be kicking off a 4-week program called Turning Point, where she will be helping women make the change they need in their life and their business to reach their goals this year!
Connect Kelly Buckley: Website: https://beautifullyconfidentpodcast.com/ Personal FB: https://www.facebook.com/kelly.buckley.94 Professional FB: https://www.facebook.com/Kellybuckleymk/ Linkedin: https://linkedin.com/in/kelly-buckley-975320252 Instagram: https://www.instagram.com/kellybuckleymk/ TikTok: https://www.tiktok.com/@kellybuckley605 Podcast Links: Apple Podcast: https://podcasts.apple.com/us/podcast/beautifully-confident/id1647903762 Spotify: https://open.spotify.com/show/08Uaa54cP518RxACA4LEiS?si=748be3e4922b4639 IHeart Radio: https://www.iheart.com/podcast/269-beautifully-confident-106492512/ Amazon: https://a.co/d/2EG1fFy
Connect with Shelly Niehaus: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #11 Caitlin Durning | Instagram Tips for Entrepreneurs | 27 Feb 2023 | 00:33:32 | |
Caitlin has some great advice for the entrepreneur who may need more time to venture into the world of Instagram! She believes everyone can showcase their brand without becoming an influencer or doing something out of their comfort zone. It all comes down to concentrating on your desired self-image and expressing it in ways that seem authentic to YOU. In this episode, Caitlin offers her predictions for Instagram trends for the upcoming year. Also, we talk about REELS, hashtag tactics, and the top platform on which one should focus their attention. About Caitlin Durning: Caitlin is obsessed with all things Instagram. Connecting with people (aka—potential clients) worldwide get her going, and ever since realizing that massive potential, she knew she had to help others see the same. She spends her days hopping between client meetings, creating content, dreaming up strategies, recording episodes for her podcast, The End in Mind, and training her students on Instagram lead generation. Otherwise, you can catch her hanging out with her guy and their puppy Bailey or reading up on the latest news from the stars because, even though she knows what’s coming next is going to be beyond great, she likes a good teaser of what to expect from her favorite horoscopes.
Connect with Caitlin Durning: Website: https://www.merakimediamanagement.com/ Instagram: https://www.instagram.com/meraki_media_management/ YouTube: https://youtube.com/@meraki_media_management
Connect with Shelly Niehaus: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #10 Dorris Burch | Overcoming Your Fears In Life and Business | 19 Feb 2023 | 00:23:45 | |
Dorris has accomplished a remarkable journey from direct salesperson to entrepreneur, now managing her fashion content business. In our conversation, she shared an empowering message - the importance of being confident. According to Dorris, taking that step outside your comfort zone will lead you on an incredible path filled with risk and reward! Here is what to expect from the episode:
About Dorris Burch The FABULOUS Dorris Burch is the founder of The Fab Factor, a lifestyle and empowerment brand for women globally to Don’t Be Invisible and Be Fabulous. She is an author of The Little Black Book of Being Fabulous, an accomplished speaker, transformational coach, publisher, and show host of the Unapologetically Extra Show. In addition, she is a fashion influencer, and style vlogger, and she runs the lifestyle and fashion website Find Your Fab Factor as Creative Director a platform for style inspiration. Because… What You Wear Affects The Way You Show Up In Your Life. More importantly, she continues to showcase why women need to step into being “unapologetically visible,” adding, “She’s confident in her own skin” The FABULOUS Dorris Burch utilizes her unique styling aesthetics as a fashion statement to empower others to be daring and confident in pursuing their soul aligned God-given destiny.
Connect with The Fabulous Dorris Burch: Website @ https://findyourfabfactor.com/ IG @ https://www.instagram.com/iamthefabulousdorrisburch/ YouTube @ https://www.youtube.com/@iamthefabulousdorrisburch
Connect with Shelly Niehaus: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #117 Marketing Momentum: Get More Clients with Less Effort | 17 Feb 2025 | 00:17:41 | |
Marketing can feel like a never-ending to-do list—posting on social, trying different platforms, and still wondering why it’s not converting into actual clients. In this episode, I’m sharing a behind-the-scenes look at a private VIP training where I break down Stage Two: Marketing Momentum from my Dream Business Blueprint. You’ll learn how to build brand awareness, create a consistent marketing strategy, and attract the right clients—without burning yourself out in the process. Key Takeaways:
Feeling stuck in your marketing? Let’s chat! Book a Marketing Momentum Clarity Call—no pressure, just a casual conversation to help you get focused and take the next step. Grab a spot at https://shellyniehas.com/call Resources:
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| #9 Matthew Brackett | Leadership Lessons in Everyday Life and Business | 13 Feb 2023 | 00:36:37 | |
He’s back and ready to share more leadership tips to help you get unstuck! “Working on ourselves is one tip that I can tell to everyone because it's a huge investment when you're able to show up better and with much more clarity about who you are and what your strengths are, and everything that you can bring to the world, then that's that clarity is going to come across in a lot of confidence and in the products that you sell.” Matthew is a leadership resilience educator and coach and was my first interviewee on the program. In this episode, we touched on some essential things, such as comprehending and resolving tensions. Also, in this episode, I love how he brought up bringing light into those dark places, and taking that time off to do that self-examination helped him have clarity and be in touch with his calling.
Here’s what to expect from the episode:
About Mathew Bracket Mathew is a leadership resilience educator and coach. He partners with leaders to assess, adapt, and accelerate life transformation by understanding and reconciling tensions. His clients walk away with reframed clarity and balance, along with a personally crafted development plan. Born the 10th of 13 children in a small town in New England, Matthew left home at 18 on a mission to serve others through formal religious ministry. This led him to Italy, Ireland, England, Colombia, Chile, and Mexico, along with a few years of active duty as a Special Staff Officer and Chaplain in the US Navy, where he served Sailors and Marines. He transitioned from 30 years of formal ministry to life and leadership coaching and education to continue to do human development and GROWTH in varying professional sectors. Episode 01: Matthew Brackett - Leadership In Life And Business
Connect with Matthew Bracket: LinkedIn: https://www.linkedin.com/in/matthew-brackett/ Instagram: https://www.instagram.com/matthew_brackett_alliance/ Web: https://brackettalliance.com
Connect with Shelly Niehaus: OVERCOME OVERWHELM AND TAKE BACK YOUR LIFE Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #8 Carrie Severson | Imposter Syndrome And Entrepreneurship | 06 Feb 2023 | 00:15:39 | |
Here is what you can expect from this episode:
About Carrie Severson: Carrie Severson is the author of Unapologetically Enough and the CEO of a book publishing business she started after years of rejection by literary agents. She has been in the storytelling industry for nearly twenty-five years. She started the Unapologetic Voice House in 2019 after spending years pitching literary agents in the hopes of being published traditionally. All her rejection letters from literary agents came down to the same thing. They all loved the work. They all compared the work to well-known authors. But because she didn’t have a big enough platform, agents always passed on her. Carrie used that pivot in life and launched a company that could help women just like her―unapologetic in their stories without a massive following. She’s married to her best friend and on her next soul quest to become the next version of herself.
Connect with Carrie Severson: Website: https://unapologeticallyenough.com/ LinkedIn: https://www.linkedin.com/in/carrieseverson/
Connect with Shelly Niehaus: Get Your Tips to Overcome Overwhelm and Take Back Your Life Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #7 Amy Studer | Instagram For The Female Entrepreneur Over 40 | 06 Feb 2023 | 00:12:40 | |
Here is what you can expect from this episode:
About Amy Studer: Amy Studer is a social media manager and Instagram trainer for women over 40. Five years ago when she started in the social media industry she noticed women her age were downright reluctant to put themselves and their businesses online. NEWS FLASH 📸: You shouldn’t dread using social media (even if you are over 40, 50, 60, and beyond!) Are you hesitating to show up on social media? She has heard all the reasons why women over 40 may be reluctant. But guess what? More and more women “of an interesting age” are doing it and she encourages you to do it too. Join her on this journey!
Connect with Amy Studer: Website: https://amystuder.com/ Instagram: https://www.instagram.com/boiseboutiquesocial/
Connect with Shelly Niehaus: Get Your Tips to Overcome Overwhelm and Take Back Your Life Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #6 Adam Karofsky | Selling Through Storytelling | 06 Feb 2023 | 00:13:58 | |
About Adam: Adam S. Karofsky is the A.S.K. behind ASK Writes, a writing and editing business where he helps people tell their stories. For Adam, writing is a tool to string together stories, share information, and connect people. Adam built his business around two things: lifestyle and love. By creating a business based on his love for writing and storytelling, Adam has been able to help loads of people dive into their passions and stories. He has also built his business while embarking on several multi-month trips worldwide. Adam is going to talk about his business and the story of how he got to where he is today.
Connect with Adam Karofsky: Website: https://www.askwrites.com LinkedIn: https://www.linkedin.com/in/adam-s-karofsky-4abb51222/ Instagram: https://www.instagram.com/adamkarof/
Connect with Shelly Niehaus: Get Your Tips to Overcome Overwhelm and Take Back Your Life Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #5 Elaine Turso | How Embracing Systems Can Change Your Life | 06 Feb 2023 | 00:12:35 | |
Here is what you can expect from this episode:
About Elaine: Elaine is a Systems Integration Consultant who specializes in systems, launching, and marketing. With her “Get Out of Your Own Damn Way and Get Shit Done” approach, Elaine puts her clients on the "accelerated path" to revamping their business and implementing new ideas. Her services help you launch your idea quickly and scale beyond six-figures. Elaine has developed, designed, and launched programs for some of the most amazing entrepreneurs who were feeling stuck and unsure how to get their idea out of their head and into action. She has worked with clients across industries including Interior Design, House Cleaners, Photographers, Life Coaches, Mindset Coaches, Preschools, Caregiving, Astrologers, Authors, Graphic Designers, and Web Developers. Elaine is a retired photographer, mother to two grown children, and when she’s not helping clients, networking, or being interviewed on a podcast, you can find her driving to her favorite coffee stand for a spiced chai latte and watching reruns of Friends.
Connect with Elaine Turso: Website: https://www.elaineturso.com/ TikTok: https://www.tiktok.com/@elainethebrainturso Instagram: https://www.instagram.com/elaineturso/ LinkedIn: https://www.linkedin.com/in/elaineturso/
Connect with Shelly Niehaus: Get Your Tips to Overcome Overwhelm and Take Back Your Life Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #4 Caitlin Durning | Taking Risks and Celebrating Wins in Business | 06 Feb 2023 | 00:12:03 | |
Here is what you can expect from the episode:
About Caitlin: Caitlin is obsessed with all things Instagram. Connecting with people (aka—potential clients) all around the world get her going, and ever since realizing that massive potential, she knew she had to help others see the same. She spends her days hopping between client meetings, creating content, dreaming up strategies, recording episodes for her podcast, The End in Mind, and training her students on Instagram lead generation. Otherwise, you can catch her hanging out with her guy and their puppy Bailey or reading up on the latest news from the stars because, even though she knows what’s coming next is going to be beyond great, she likes a good teaser of what to expect from her favorite horoscopes.
Connect Caitlin Durning: Website: https://www.merakimediamanagement.com/ Instagram: https://www.instagram.com/meraki_media_management/ YouTube: https://youtube.com/@meraki_media_management
Connect with Shelly Niehaus: Get Your Tips to Overcome Overwhelm and Take Back Your Life Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #3 Kelly Buckley | How Your Turning Points Shape Life and Business | 06 Feb 2023 | 00:09:59 | |
Here is what you can expect in this episode:
About Kelly : Kelly has been in the beauty industry for over 30 years as a salon owner/cosmetologist, educator for an international color company, and now an Independent Sales Director with Mary Kay cosmetics. She is the creator and host of the Beautifully Confident podcast on a mission to reach women globally who would love to identify areas where they would like to grow their confidence and feel more beautiful inside and out. This year she will be kicking off a 4-week program called Turning Point, where she will be helping women make the change they need in their life and their business to reach their goals this year!
Connect Kelly Buckley: Website: https://beautifullyconfidentpodcast.com/ Personal FB: https://www.facebook.com/kelly.buckley.94 Professional FB: https://www.facebook.com/Kellybuckleymk/ Linkedin: https://linkedin.com/in/kelly-buckley-975320252 Instagram: https://www.instagram.com/kellybuckleymk/ TikTok: https://www.tiktok.com/@kellybuckley605 Podcast Links: Apple Podcast: https://podcasts.apple.com/us/podcast/beautifully-confident/id1647903762 Spotify: https://open.spotify.com/show/08Uaa54cP518RxACA4LEiS?si=748be3e4922b4639 IHeart Radio: https://www.iheart.com/podcast/269-beautifully-confident-106492512/ Amazon: https://a.co/d/2EG1fFy
Connect with Shelly Niehaus: Get Your Tips to Overcome Overwhelm and Take Back Your Life Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #2 Dorris Burch | How to Embrace Change and Overcome Fear | 06 Feb 2023 | 00:11:04 | |
Here are the things to expect in this episode:
About Dorris Burch The FABULOUS Dorris Burch is the founder of The Fab Factor, a lifestyle and empowerment brand for women globally to Don’t Be Invisible and Be Fabulous. She is an author of The Little Black Book of Being Fabulous, an accomplished speaker, transformational coach, publisher, and show host of the Unapologetically Extra Show. In addition, she is a fashion influencer, and style vlogger, and runs the lifestyle and fashion website Find Your Fab Factor as Creative Director a platform for style inspiration. Because… What You Wear Affects The Way You Show Up In Your Life. More importantly, she continues to showcase why women need to step into being “unapologetically visible,” adding, “She’s confident in her own skin” The FABULOUS Dorris Burch utilizes her unique styling aesthetics as a fashion statement to empower others to be daring and confident in pursuing their soul aligned God-given destiny.
Connect with The Fabulous Dorris Burch: Website @ https://findyourfabfactor.com/ IG @ https://www.instagram.com/iamthefabulousdorrisburch/ YouTube @ https://www.youtube.com/@iamthefabulousdorrisburch
Connect with Shelly Niehaus: Get Your Tips to Overcome Overwhelm and Take Back Your Life Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #1 Matthew Brackett | Leadership In Life And Business | 06 Feb 2023 | 00:12:16 | |
Here are the things to expect in this episode:
About Mathew Bracket Mathew is a leadership resilience educator and coach. He partners with leaders to assess, adapt, and accelerate life transformation by understanding and reconciling tensions. His clients walk away with reframed clarity and balance, along with a personally crafted development plan. Born the 10th of 13 children in a small town in New England, Matthew left home at the age of 18 on a mission to serve others through formal religious ministry. This led him to Italy, Ireland, England, Colombia, Chile, and Mexico, along with a few years of active duty as a Special Staff Officer and Chaplain in the US Navy, where he served Sailors and Marines. He transitioned from 30 years of formal ministry to life and leadership coaching and education to continue to serve human development and GROWTH in varying professional sectors.
Connect with Matthew Bracket: LinkedIn: https://www.linkedin.com/in/matthew-brackett/ Instagram: https://www.instagram.com/matthew_brackett_alliance/ Web: https://brackettalliance.com
Connect with Shelly Niehaus: Get Your Tips to Overcome Overwhelm and Take Back Your Life Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #0 Trailer | 19 Jan 2023 | 00:04:12 | |
Have you ever been asked to do the one thing you dreaded most? As a young adult, I did all the things that I thought a “responsible person” would do. I got a degree in Business, a well paying job with benefits and a 401K. When my husband and I started a family, I launched my first business so I could stay at home with my twin boys. And as a young mom I fully embraced that season of life. Our suburban life in the Dallas appeared ideal with the SUV, a beautiful home, and my thriving photography business. As ideal as our life was on the outside, I had lost myself in the season of motherhood at times, and I knew in my heart that it was not the life that we were meant to live. It looked good on paper but the pace was not sustainable for our family or our marriage. Despite the fact that everyone thought we were nuts, we decided to do the very thing I dreaded most. In 2021, we left the only life we had ever known and moved 1600 miles across the country to start over. When we decided to make the leap there was so much uncertainty. We did not know the future of my husband’s job. We were taking the boys away from everything they had ever known, and I would have to start my business over. However, we decided to let faith not fear be our compass! Today we are building the life of our dreams. My boys not only survived but are thriving and would never go back. With a background in marketing and a decade in the photography business, I know how to help entrepreneurs shine online and share their talents with the world. The opportunity to rebuild my business allowed me to transition into a role as business coach and personal brand strategist. Learning to pivot and not panic is a game changer in life and business. It will set you free! Choosing the adventure has allowed me to step into my purpose, build a beautiful business and a beautiful life in the mountains of Boise. Join us here where we will share stories and topics to educate, empower and inspire you! I am your host, Shelly Niehaus and this is the Educated. Empowered. Inspired. Podcast. Connect with Shelly Niehaus: Website: https://coaching.shellyniehaus.com/ Facebook: https://www.facebook.com/shellyniehausphotography/ Instagram: https://www.instagram.com/shellyniehaus/ LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/ Resources:
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| #116 Struggling to Get Clients? Simplify Your Audience, Offer & Messaging for Clarity | 10 Feb 2025 | 00:18:24 | |
If you’ve ever felt like you’re just throwing things out there and hoping something sticks in your business, this episode is for you. We’re kicking off a special series based on my Dream Business Blueprint, and today’s focus is on Stage One: Business Breakthrough—the foundation every business needs to succeed. I’m walking you through the biggest mistakes entrepreneurs make at this stage and the three key things you need to focus on to build a strong, sustainable business. Key Takeaways:
Feeling stuck in this stage? Let’s chat! Book a Client Attraction Clarity Call with me—no pressure, just a casual conversation to help you move forward. Grab a spot here: https://shellyniehaus.com/connect Resources:
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| #115 My Top Marketing Strategy & How It Can Work for You Too | 03 Feb 2025 | 00:16:30 | |
Two years ago, I hit record on the very first episode of Educated, Empowered, Inspired. Now, I can’t imagine running my business without this podcast. In today’s special 2-year anniversary episode, I’m pulling back the curtain on why I chose podcasting as my main content pillar, how it’s transformed my business, and why it might be the best marketing tool you’re not using yet. If you’ve been wondering how to grow your brand, build deeper connections, and generate leads without constantly fighting social media algorithms, this episode is for you. Let’s talk about the real power of podcasting and how it can work for YOU! Key Takeaways: 🎙️ Why I Chose Podcasting Over Other Content Types 🎯 This Week’s Action Step: Resources:
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| #114 How To Authentically Grow Your Email List [Marketing Makeover Session with Wendi Bergin] | 27 Jan 2025 | 00:20:13 | |
In this Marketing Makeover Strategy Session, I coach Wendi Bergin, founder of Joyfully Prepared, on growing her email list and reaching her ideal clients. Wendy’s business focuses on teaching homesteading, preparedness, and self-reliance with a joyful, community-centered approach. Her goal? To move beyond relying on her Facebook group and podcast by building an active email list. Key takeaways from our session:
Resources:
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| #113 How Public Speaking Can Boost Your Small Business Marketing Strategy | 20 Jan 2025 | 00:32:51 | |
Key Takeaways:
Resources Mentioned:
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| #112 The Playbook Every Small Business Owner Needs to Succeed | 13 Jan 2025 | 00:11:16 | |
In this episode, I share the Podcast Listener’s Resource Guide—your free roadmap to simplifying your marketing and growing your business. This guide includes my top 10 podcast episodes, the best tools for running a business, productivity hacks, and even a playlist to keep you inspired. Key Takeaways:
Grab Your Free Resource: Resources:
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| #111 5 Tips to Find Time to Grow Your Business [Business Power Hour Training] | 06 Jan 2025 | 00:42:20 | |
Episode Summary Key Takeaways Shift from Consumer to Producer Mindset Track Your Time Batch Similar Tasks Implement Theme Days Schedule and Honor Your Time Mentioned Resources Resources:
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| #110 Marketing Made Simple: Celebrating Listener Wins + Q&A | 30 Dec 2024 | 00:20:39 | |
In this special end-of-2024 episode, we celebrate your big wins and tackle listener questions! Shelly shares marketing tips and strategies tailored to real-world challenges that her email audience has submitted. This episode is packed with actionable advice, from boosting email open rates to positioning your brand as authentic in an AI-driven world. Key Takeaways:
🎉 Plus, listener wins like a 70% email open rate, life-changing business tools, and accessible wellness programs will leave you inspired to tackle 2025 with confidence.
Resources:
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| #127 Tired of Social Media? Try These Simple Email Strategies | 28 Apr 2025 | 00:18:59 | |
In this Marketing Makeover Strategy Session, I sit down with Blythe, a long-time card maker and Stampin’ Up demonstrator, to tackle one of the most powerful tools for growing your business—email marketing! If you’ve fallen off the email wagon or want to build stronger connections with your list, this episode is packed with simple, actionable strategies to help you restart and grow. We cover how to reintroduce yourself to your email list, create a sustainable monthly newsletter rhythm, and invite real engagement without overwhelm or hard selling. Key Takeaways:Set a 6-Month Email Goal: Focus on consistency—one email per month to rebuild connection. Reintroduce Yourself: Start with a personal email to warm up your existing list before diving into regular newsletters. Newsletter Formula: Connect personally, position yourself as an expert, and invite your readers into a conversation. Call to Action Tip: Ask readers to reply with a story about a card they’ve made or sent—build relationships, not just metrics. Link Existing Content: Don’t reinvent the wheel—use your blog, tutorials, or social media content to drive engagement. Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverResources:
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| #109 7 Questions to Ask In Your Business At The End of The Year | 24 Dec 2024 | 00:27:29 | |
In this episode of the Educated, Empowered, Inspired podcast, we dive into the power of reflection in your business. While most entrepreneurs focus solely on goal-setting, true growth happens when we pause to reflect on what worked, what didn’t, and where we can improve. This practical episode introduces you to a simple, actionable exercise: seven key questions to ask at the end of each quarter (or year) to evaluate your progress, refine your strategies, and plan for success. This is an episode to bookmark and return to regularly as you grow your business intentionally and strategically.
Key Takeaways: The Power of Reflection:
The Seven Reflection Questions:
Next Steps After Reflection:
Practical Action:
Looking to dive deeper? Join my Business Power Hour, a free virtual training held on the last Wednesday of each month. It’s your chance to get answers to your pressing questions and connect with other entrepreneurs. Resources:
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| #108 AI Tools for Small Businesses | 16 Dec 2024 | 00:17:45 | |
This week’s 10-Minute Tactic dives into AI tools that have been game-changers for my business in 2024. If you’re feeling overwhelmed juggling tasks and wearing all the hats in your business, this episode is for you. These tools will help you save time, boost creativity, and streamline your workflows so you can focus on what you love most—serving your clients and growing your business. Key Takeaways: ChatGPT
Zoom AI
Canva Magic
Opus AI
Menioned in this Episode: Grab the Podcast Listeners Resource Guide to access links to all the AI tools discussed today and more of my favorite business resources. Resources:
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| #107 Building Momentum in Your Business [Marketing Makeover with Samatha Foote] | 09 Dec 2024 | 00:22:20 | |
In this episode, we’re diving into a Marketing Makeover Strategy Session with Samantha Foote, founder of Every Brain is Different. Samantha’s business focuses on supporting parents of neurodivergent kids with music therapy, positive behavioral therapy (ABA), and parent coaching. Together, we mapped out a marketing strategy to help Samantha grow her parenting membership program, which is launching this holiday season. Listen in as we discuss list-building techniques, email nurture sequences, and repurposing content to engage her ideal audience and drive conversions. Key Takeaways
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| #106 Time Saving Tools to Simplify Your Business | 02 Dec 2024 | 00:15:58 | |
In this 10-Minute Tactics episode, I share how simplifying my business systems with Equipt360 has been a game-changer. If you’re tired of juggling multiple tools and feeling like tech is running your life, this episode is packed with actionable tips to help you streamline and save. Equipt360 is an all-in-one platform that simplifies everything—from emails and client management to payments and marketing—so you can spend less time on tech and more time doing what you love. Key Takeaways:
Resources Mentioned:
Simplify your systems, reclaim your time, and set yourself up for success in 2025.
Resources:
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| #105 Simplified Marketing [Marketing Makeover with Laurie-Ann Murabito] | 25 Nov 2024 | 00:25:45 | |
In this Educated, Empowered, Inspired episode, I dive into another Marketing Makeover Strategy Session with Lorianne Morbido. Together, we tackle her biggest marketing challenges and build a simplified, actionable plan to lighten her load and make marketing enjoyable again. If you've ever felt overwhelmed by the demands of marketing, this episode is packed with tips to help you regain focus, create systems, and repurpose content effectively. Key Takeaways:
Resources Mentioned:
If you feel like marketing is a heavy boulder on your back, start by dedicating time to plan your "big rocks" and repurpose existing content to lighten the load. Try the two-week test system Laurie-Ann is implementing and see what works for you! Resources:
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| #104 7 Steps to Simplify Your Business | 18 Nov 2024 | 00:22:56 | |
Shelly discusses a common theme she’s seeing among clients—a feeling of heaviness, exhaustion, and overcommitment. In this episode, she dives into five practical steps to help lighten your load, focus on what matters, and create room for growth and joy in your business.
Key Takeaways:
Strategies and Systems
Commitments
Goals
Tasks
Rooms
Episode Challenge: Resources:
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| #103 Strategic Marketing Tips [Marketing Makeover with Artisan Homemaker] | 11 Nov 2024 | 00:26:00 | |
In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals.
Key Takeaways:
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