Explore every episode of the podcast Marketing The Invisible
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How to Save Time and Make More Money with AI – In Just 7 Minutes with Lilach Bullock | 22 sept. 2026 | 00:09:12 | |
Why you’ve got to check out this episode:
Resources / Links:
Summary: Are you spending too much time on repetitive tasks while trying to keep your pipeline full and grow your business? In this episode, Lilach Bullock, an AI automation and workflow expert, explains how small businesses can use AI to save time, make more money, and systemize the way they work. Lilach shares why business owners often reach out when their pipeline has dried up, when they’re ready to scale, or when they’re simply curious about what AI could do for their business. She also reveals a simple rule for finding automation opportunities: if you do something more than once, create a workflow for it. Check out these episode highlights: 01:55 – Q1: Who is your ideal client? Small businesses, coaches, consultants, service providers, charities, and larger companies looking to save time, make more money, and automate their processes. 02:57 – Q2: What is the problem you solve? Helping overwhelmed business owners automate lead generation and other areas of their business to create more consistent pipelines and greater efficiency. 04:31 – Q3: What are the typical symptoms? A dried-up pipeline, pressure to grow and scale, being overwhelmed and time-poor, or simply wanting to discover how AI can improve the business. 05:23 – Q4: What resources are available? Lilach shares her free AI calculator, AI visibility tool, newsletter, and hundreds of downloadable AI resources. 07:06 – Q5: Valuable Free Action (VFA). Identify anything you do more than once and turn it into a workflow, system, or automation. 07:58 – Q6: What stops people from using AI? Fear and resistance, particularly the concern that AI could replace people's jobs. 08:40 – Q7: Where can people find out more? Visit lilachbullock.com for free AI tools, resources, newsletters, checklists, and cheat sheets. Tweetable Takeaways from this Episode: “Anything that you do more than once, create a workflow and automation for it.” – Lilach Bullock | |||
| How to Turn Invisible Expertise into a Clear Sales Conversation in Under 20 Minutes – with Simon Bowen | 20 août 2026 | 00:14:45 | |
Why you’ve got to check out this episode:
Resources / Links:
Summary: Are your prospects comparing you on price because they don’t understand the depth of your expertise? In this episode, Simon Bowen, founder of the Models Method, explains how businesses with complex expertise can capture and communicate their “company genius” through powerful visual models. He shares a simple way to uncover the deeper “ache” your customers are experiencing, helping you move beyond selling features and outcomes to becoming the sense maker your customers understand and trust. Check out these episode highlights: 01:30 – Q1: Who is your ideal client? Founders and CEOs of companies with complex expertise who know they do something remarkable but struggle to articulate it. 02:25 – Q2: What is the problem you solve? Helping companies capture their “company genius” and turn their unique way of thinking into a clear, transferable visual model. 04:10 – Q3: What are the typical symptoms? Price pressure, discount-driven sales conversations, long sales cycles, and misalignment between sales and fulfillment. 06:05 – Q4: What are the common mistakes? Hiring more salespeople, investing in branding, and relying on AI without first fixing the underlying “source code.” 08:20 – Q5: Valuable Free Action (VFA). Ask your best salespeople to independently describe the most significant difference your company brings to the market, then dig deeper to uncover the customer’s “ache.” 13:25 – Q6: Valuable Free Resource (VFR). Take the Source Code Diagnostic at modelsmethod.com/source-code-diagnostic to assess how clearly your company’s deeper thinking has been captured. 14:05 – Q7: Why you should not be a thought leader? A: Simon explains why the goal isn't to the“thought leader,” but to become the person who makes the most sense to your customers. Tweetable Takeaways from this Episode: “Stop trying to be a thought leader in your marketplace. Instead, just be the sense maker.” – Simon Bowen | |||
| How to Stop Competing on Price and Land Dream Clients Who Never Ask How Much – In Just 7 Minutes with Loren Fogelman | 30 juil. 2026 | 00:10:36 | |
Why you’ve got to check out this episode:
Resources / Links:
Summary: Are you tired of feeling trapped in your business, working long hours without the financial rewards you deserve? In this episode, Loren Fogelman, a price and profit coach, shares her expertise on how service-based professionals can break free from the traditional time-for-money model and embrace value pricing. Check out these episode highlights: 00:10 – Introduction. Loren Fogelman shares her background and expertise in helping professionals double their revenue while working less. 01:00 – Q1: Who is your ideal client? Service-based professionals looking to earn more and engage higher-quality clients. 01:56 – Q2: What is the problem you solve? Helping clients shift from charging by time to value pricing based on what matters to their clients. 02:38 – Q3: What are the typical symptoms? Working too many hours, knowing they should raise rates but feeling stuck. 04:25 – Q4: What are the common mistakes? Keeping old clients at lower rates, making minimal fee increases, and caving into discount requests. 06:41 – Q5: Valuable Free Action (VFA). Shift the conversation from pitching to understanding the client's problems and offering solutions. 08:33 – Q6: Valuable Free Resource (VFR). Download "Get Paid What You're Worth" at businesssuccesssolution.com/worth for actionable insights. 09:30 – Q7: Q:if a business does decide to raise their fees, will all their clients leave A: If you are client-centered and you care about your clients, it's not transactional, that 82 to 100% of clients will convert. And that the ones that leave are usually the headache clients that you secretly wished would go away anyway. Tweetable Takeaways from this Episode: "Value pricing focuses on what matters to the client, not just your time." – Loren Fogelman "80 to 100% of clients will convert if you are client-centered and care about their needs." – Loren Fogelman | |||
| How to Use LinkedIn with AI – In Just 7 Minutes with Joe Apfelbaum | 18 juin 2026 | 00:09:47 | |
Why you’ve got to check out this episode:
Resources / Links:
Summary: What if the reason LinkedIn isn't working for you has nothing to do with the platform—and everything to do with your strategy? Joe Apfelbaum, CEO of a fast-growing digital marketing agency and creator of EVY AI, reveals why most coaches, consultants, authors, and speakers struggle to generate qualified prospects on LinkedIn. Many professionals spend hours consuming content, posting inconsistently, and hoping leads will magically appear. But Joe explains that LinkedIn is a networking event that happens every day—and success comes from consistently building relationships, starting conversations, and staying visible. If you're tired of posting without engagement, sending messages without replies, or wondering why LinkedIn isn't producing results, this episode is for you. Check out these episode highlights: 00:20 – Introduction. Joe Apfelbaum shares how LinkedIn and AI can help generate more qualified prospects. 01:32 – Q1: Who is your ideal client? Coaches, consultants, authors, and speakers who want to network more effectively on LinkedIn. 01:52 – Q2: What is the problem you solve? Helping professionals create more qualified conversations with ideal clients and referral partners. 02:28 – Q3: What are the typical symptoms? Posting inconsistently, consuming content without results, and struggling to start meaningful conversations. 03:45 – Q4: What are the common mistakes? Posting without a strategy, sending ineffective messages, and assuming LinkedIn doesn't work. 05:00 – Q5: Valuable Free Action (VFA). Develop a business plan, marketing plan, and LinkedIn plan before creating content. 05:55 – Q6: Valuable Free Resource (VFR). Visit JoeLinkedIn.com and EVYAI.com to access webinars, resources, and training. 07:15 – Q7: The question that should have been asked. Joe explains the daily LinkedIn activities that generate consistent leads and how AI can automate much of the process. Tweetable Takeaways from this Episode: "LinkedIn is a networking event that happens every day." – Joe Apfelbaum "You don't need more content. You need more conversations." – Joe Apfelbaum | |||
| How to Ditch Your Business Broker's Low-ball Valuation Method and Sell for 3-5X More Using Our Proven FutureValue Method – In Just 7 Minutes with Luke Fatooros | 14 mai 2026 | 00:09:02 | |
Why you’ve got to check out this episode:
Resources / Links:
Summary: What if your business was worth far more than your broker says it is? In this episode, Luke Fatooros, entrepreneur, business consultant, and licensed business broker, reveals why traditional valuation methods often leave owners massively underpaid when exiting their business. Most brokers look backward—focusing on the last three years of financials and current performance. But Luke argues that strategic buyers don’t buy businesses for what they were—they buy them for what they could become. After building a $12 million business from a shed with just $800—and later losing it all—Luke developed the FutureValue Method, a framework that helps business owners reposition, package, and present their business based on future potential instead of burnout-driven present performance. If you feel trapped in your business, emotionally exhausted, or worried your years of sacrifice won’t translate into real value, this episode could completely change how you think about selling. Check out these episode highlights: 00:00 – Introduction. Luke Fatooros explains how most brokers undervalue businesses—and how FutureValue changes the equation. 01:25 – Q1: Who is your ideal client? Business owners who feel burnt out, trapped, and unsure whether their business is even sellable. 02:05 – Q2: What is the problem you solve? Traditional brokers value businesses on past performance instead of future potential. 03:00 – Q3: What are the typical symptoms? Exhaustion, frustration, emotional burnout, and feeling stuck fixing the business before exiting. 04:00 – Q4: What are the common mistakes? Accepting low-ball broker valuations and trying to “fix everything” before selling. 05:00 – Q4 (continued): What actually increases value Reframing, packaging, and positioning the business for strategic buyers. 05:50 – Q5: Valuable Free Action (VFA) Write down three “blue sky” opportunities a buyer could pursue using your business platform. 06:50 – Q6: Valuable Free Resource (VFR) Visit ExitSuccess.com.au to learn how the FutureValue Method works. 07:30 – Q7: The question that should have been asked: A real-world example of FutureValue turning a dismissed company into a $3.5 million valuation. Tweetable Takeaways from this episode: “You don’t sell a business for what it is today—you sell it for what it could become tomorrow.” – Luke Fatooros “Burnout destroys business value faster than bad numbers.” – Luke Fatooros “Strategic buyers pay for future potential—not exhausted owner performance.” – Luke Fatooros | |||
| Launch Smarter, Not Harder – In Just 7 Minutes with Elisa Boogaerts | 16 avr. 2026 | 00:12:00 | |
Why you’ve got to check out this episode:
Resources / Links:
Summary: Launching an online program should feel exciting—not overwhelming. In this episode, Elisa Boogaerts, launch strategist and fractional project manager, breaks down why even successful coaches struggle to scale their launches. The problem isn’t effort—it’s being stuck in the weeds. Many six-figure and multi-six-figure coaches are juggling too many roles, micromanaging their teams, and operating without clear systems—leading to burnout, mistakes, and inconsistent results. If you want to scale your launches without sacrificing your time, energy, or sanity, this episode is a must-listen. Check out these episode highlights: 01:40 – Elisa’s ideal client. Established coaches (6–7 figures) who run regular launches and want to scale. 02:20 – The problem she helps solve. Taking the stress out of launches by creating a clear plan and managing execution with the team. 03:10 – What are the typical symptoms? Feeling overwhelmed, “keeping your head above water,” working daily, and heading toward burnout. 05:10 – What are the common mistakes? Micromanaging, poor delegation, hiring the wrong people, and lacking operational systems. 07:30 – Valuable Free Action (VFA), Define clear roles, responsibilities, and ownership for every team member. 09:40 – Q6: Valuable Free Resource (VFR). Hiring Tech Pros checklist to help you vet and choose the right support. Download here: https://www.launchpartnerpro.com/hiringtechpros 10:50 – Q: What role is most missing? A: project manager to plan, coordinate, and execute launches. Tweetable Takeaways from this episode: “Most launch problems aren’t strategy—they’re execution and team structure.” — Elisa Boogaerts | |||
| How to Use Podcast Guesting to Build Authority and Drive Leads – In Just 7 Minutes with Josh Elledge | 05 mars 2026 | 00:11:00 | |
Why you’ve got to check out this episode:
Resources / Links:
Summary: What if you could grow your authority, expand your network, and generate high-quality leads—without paid ads or aggressive sales tactics? In this episode, Josh Elledge, founder of UpMyInfluence and a U.S. Navy veteran, shares how podcast guesting can become a powerful engine for authority and business growth. Josh explains that many consultants, coaches, and B2B service providers love serving their audience—but dislike the pressure of traditional marketing tactics. Podcast guesting solves this by allowing experts to share insights, build trust, and reach new audiences through partnerships with podcast hosts. Check out these episode highlights: 01:45 – Josh’s ideal client. Consultants, coaches, authors, speakers, and experts who love serving but dislike traditional sales tactics. 02:50 – The problem he solves. Helping B2B experts grow their businesses without relying on paid ads or “slimy” sales funnels. 03:40 – Typical symptoms before engagement. Inconsistent cash flow and unpredictable leads, creating stress even when your expertise is strong. 04:30 – Common mistakes people make. Using spam pitching services that blast generic emails to podcast hosts instead of building real relationships. 05:40 – Valuable Free Action (VFA). Circulate your expertise generously—connect with audiences through trusted partners who already have platforms. 06:40 – Valuable Free Resource (VFR). Get your PodVerified score to see which podcast stages you qualify for and start matching with hosts. 08:30 – The question that should have been asked. Q: How to identify the right podcast stages—and why alignment between guest credibility and podcast audience matters. Tweetable Takeaways from this episode: “Podcast guesting lets you grow your business simply by serving audiences generously.” – Josh Elledge “You don’t need spam pitching or funnels—you need the right stages.” – Josh Elledge “The best opportunities come from trusted audiences and human relationships.” – Josh Elledge | |||
| How to Get Visible with DEO - The New SEO – In Just 7 Minutes with Jason Ciment | 05 févr. 2026 | 00:09:35 | |
Why you’ve got to check out this episode:
Resources / Links:
Summary: What if ranking on Google wasn’t the real goal anymore? In this episode, Jason Ciment, co-founder of Get Visible, introduces DEO—Discovery Experience Optimization, a modern evolution of SEO designed for how people actually find businesses today. Jason explains why visibility now spans search engines, AI tools, ads, referrals, and brand experience, not just keywords. With nearly 20 years running a five-star digital marketing and technology agency, he shares why businesses that rely on AI shortcuts, generic messaging, or “me too” websites are quietly disappearing from discovery channels. If your business depends on inbound leads, authority, and trust—and you’re wondering how AI is changing the rules—this episode gives you a grounded, practical framework to stay visible where it matters. Check out these episode highlights: 01:20 – What DEO actually means. Why visibility today is about discovery across Google, AI tools, and referral channels—not just SEO. 02:16 – Jason’s ideal client. Business owners who understand the web as a serious growth engine—not just a brochure. 03:04 – The real problem Jason solves. Companies have value, but don’t want the headache or risk of managing digital discovery in-house. 03:39 – The DEO framework explained. Clarifying the offer, positioning authority, building infrastructure, then activating visibility channels. 05:50 – Common mistakes businesses make. Relying on AI-generated content, taking shortcuts, and trying to be everything to everyone. 07:05 – Valuable Free Action (VFA). Stop being a generalist—build marketing around what’s already in your customer’s head. 08:00 – Valuable Free Resource (VFR). Get Jason’s book I Need More Clients free via newsletter signup. https://www.getvisible.com/buy-the-book/ 09:00 – The question that should have been asked. Q: Where do you think things are going in the next year? A: Companies everywhere are saying AI, AI, AI. We’ve been a service-oriented business for 20 years, with everything tailored. Now we’re introducing something new called Market Visibility Management. Anyone who wants to see what their market visibility actually looks like—we’ll give them a score. https://www.getvisible.com/mvm/ Tweetable Takeaways from this episode: “The biggest mistake is thinking they can use AI to solve all their problems, and just generate content with AI. It doesn't work.” — Jason Ciment | |||
| Relaunching Your Book – In Just 7 Minutes with Paul Brodie | 08 janv. 2026 | 00:09:05 | |
Why you’ve got to check out this episode:
Resources / Links:
Summary: Have a book that didn’t get the traction it deserved—or still sitting unfinished on your hard drive? In this episode, Paul Brodie, a 21-time bestselling author and CEO of Brodie Consulting Group, reveals how entrepreneurs can relaunch their books and turn them into long-term business assets. Paul has helped launch over 200 bestselling books, and he breaks down why most authors get stuck chasing perfection, royalties, or massive word counts—when the real value of a book is leverage. You’ll learn how a short, focused, non-fiction book can position you as an expert, generate high-quality leads, and support your backend offers. If your book didn’t sell, didn’t convert, or never made it to launch, this episode will show you exactly how to rethink—and relaunch—it the right way. Check out these episode highlights: 01:10 – Paul’s ideal client. Non-fiction business owners who want to use their book as the foundation of their brand and marketing. 02:25 – The real problem he solves. Perfection paralysis and lack of marketing strategy that stop books from ever succeeding. 03:40 – Typical symptoms authors experience. Books that don’t sell, don’t generate leads, or never get finished at all. 05:00 – Common mistakes people make.Writing overly long books, focusing on royalties, and skipping the marketing investment entirely. 06:25 – Paul’s Valuable Free Action (VFA). Invest in marketing your book—use free and paid Kindle promotions to drive traffic and visibility. 07:40 – Valuable Free Resource (VFR). Download the free Get Published book at https://brodieconsultinggroup.com/ 08:45 – Q: How do you move past perfectionism and just get your book into the world? A: Speak it out, simplify the framework, and publish now—you can refine later. Tweetable Takeaways from this episode: “Done is better than perfect. Get your story out there in the world. You can fix it later.” — Paul Brodie | |||
| How to Achieve Market Eminence - In Just 7 Minutes with David Newman | 25 déc. 2025 | 00:09:52 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Feel like you’re doing exceptional work—but the market hasn’t caught on yet? In this episode, bestselling author and strategic marketing advisor David Newman explains why so many professional services firms suffer from best-kept-secret syndrome—and how to escape it. David introduces the concept of Market Eminence: being known, trusted, and preferred before the sales conversation even begins. He breaks down why chasing tactics like rebrands, new websites, or viral content rarely works—and why bold positioning, clear differentiation, and a visible personal brand are the real drivers of authority, pricing power, and respect. If you’re tired of price pressure, long sales cycles, and having to “prove yourself” to every new prospect, this conversation will reframe how you think about marketing entirely. Check out these episode highlights: 02:51 – Who David’s ideal client is. CEOs and founders of mid-sized professional services firms who are tired of chasing and ready to be seen as the smartest, safest, and only choice in their field. 03:14 – The problem he solves. Market obscurity, which he describes as the enemy and the opposite of market eminence, often referred to as the "best kept secret syndrome." 03:47 – Typical symptoms before engagement. Clients feel they are not getting the respect they deserve, are treated like a commodity, face constant price pressure, and encounter questions like, "What makes you so special?" and "Why should we buy from you?" 04:47 – Common mistakes people make. Clients often try quick fixes like refreshing logos, rebuilding websites, or chasing viral content instead of focusing on foundational strategies for differentiation and positioning. 07:00 – David’s Valuable Free Action (VFA). Identify one industry belief you disagree with and craft a bold contrarian counterpoint to share publicly, whether on podcasts, LinkedIn, or newsletters. 07:40 – Valuable Free Resource (VFR). Free trainings, companion tools, videos, and resources available at MarketEminence.com to help boost differentiation and build market eminence. 08:35 – Q: Is building a personal brand risky if you want to sell your company? A: No, it’s essential because investors and acquirers prefer to invest in category leaders and market leaders, not anonymous operators. Tweetable Takeaways from this episode: “Clarity and conviction are going to attract clients way faster than any PR, or marketing, or ad campaign that is surface level, same old lame old nonsense.” - David Newman | |||
| How to Build a Brand People Can’t Ignore – In Just 7 Minutes with Jemimah Ashleigh | 04 déc. 2025 | 00:10:38 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Feel like you’re the best-kept secret in your industry? Award-winning visibility strategist Jemimah Ashleigh knows that frustration — watching less capable competitors get all the attention while you’re left wondering why no one notices your expertise. In this episode, Jemimah reveals why most service-based entrepreneurs struggle with visibility: they have a logo and sporadic social posts, but no strategic positioning or thought leadership. Your audience doesn’t just need to see you — they need to remember you. Jemimah shares her proven approach for transforming forgettable brands into unforgettable authorities through PR, awards, and strategic positioning. Check out these episode highlights: 01:51 - Jemimah's backstory: An award-winning visibility strategist helping entrepreneurs and business owners who feel like the best-kept secret in their industry. 02:25 - Jemimah's ideal clients: Service-based entrepreneurs and business owners who are good at what they do but feel invisible in a crowded marketplace. 03:16 - The problem she solves: Increasing visibility for service-based entrepreneurs who are skilled but struggle to be recognized and convert leads. 04:23 - Typical symptoms before engagement: Clients often feel stuck in the scroll of social media, seeing competitors gain visibility while they remain unnoticed. 05:36 - Common mistakes made by clients: Relying solely on logos and branding without effective communication, and waiting for opportunities instead of actively pursuing them. 07:39 - Jemimah's Valuable Free Action [VFA]: Write down 10 things you want to be known for and consistently communicate those in every post and pitch. 08:36 - Her Valuable Free Resource [VFR]: Visit jemimahashleigh.com for resources on visibility, personal branding, PR, and awards. 09:24- Q: What immediately makes a brand unforgettable? A: Authenticity and consistent belief in what you do are key to being unforgettable. Tweetable Takeaways from this episode: “Consistency always builds recognition, and recognition builds a brand that people can’t ignore.” - Jemimah Ashleigh | |||
| How to Show You're a Human in a World of AI – In Just 7 Minutes with Michael Hanson | 20 nov. 2025 | 00:09:41 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Feeling like your sales team is stuck in a rut? Michael Hansen, CEO of Growth Genie, shares insights on how to elevate B2B sales conversations beyond the typical transactional approach. In this episode, Michael discusses the importance of understanding your ideal customer and crafting messages that resonate with their needs. He emphasizes the need for salespeople to move away from generic pitches and instead focus on storytelling and personalized outreach. Check out these episode highlights:
Tweetable Takeaways from this episode: “Salespeople need to flip their psychology and focus on the buyer, not just themselves.” - Michael Hansen | |||
| How To Transform Fear Into Speaking Power - In Just 7 Minutes with Michael Davis | 06 nov. 2025 | 00:08:46 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Ever feel like your presentations are an information dump that leaves audiences confused? Former financial planner turned speaking coach Michael Davis knows that feeling—his boss once told him "you're a lousy speaker, you suck." Now he helps executives, CEOs, and entrepreneurs transform fear into influential presentations. In this episode, Michael reveals why most presentations fail: too much information and no compelling structure. Your audience doesn't need more data—they need your unique interpretation and experience. He shares his proven framework for creating talks that hook people from the start and compel them to lean forward, not reach for their phones. Check out these episode highlights: 01:45 - Michael's backstory: From terrified speaker to speaking coach after a humiliating childhood experience and harsh feedback from his boss. 02:25 - When nerves become a problem: It's not about being nervous—it's when fear paralyzes you and prevents coherent communication. 03:21 - Michael's ideal clients: Coachable business executives, CEOs, and entrepreneurs willing to invest time and step outside their comfort zone. 04:20 - The biggest presentation mistake: Information dumping instead of sharing interpretation and experience—something AI can't replicate. 04:50 - The second biggest mistake: No structure to hook audiences and keep them engaged throughout. 05:30 - Michael's Valuable Free Action [VFA]: The "10 to 1 rule"—for every 10 minutes of speaking time, have one support point (maximum of 3 points for deeper impact). 06:20 - His Valuable Free Resource [VFR]: Weekly 5-minute storytelling insights at 52storyinsights.com. 06:50 - The one question Tom should have asked: Who makes better speakers, introverts or extroverts? Michael's answer: Introverts tend to be more impactful. Tweetable Takeaways from this episode: "For every 10 minutes of speaking time, have one support point. Three is max because you can go deeper into the three." — Michael Davis | |||
| How to Attract Clients Without Social Media Overwhelm – In Just 7 Minutes with Hailey Rowe | 09 oct. 2025 | 00:08:34 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Tired of posting on social media and hearing crickets? Marketing and sales coach Hailey Rowe reveals why health coaches, life coaches, and service providers struggle to turn their certifications into thriving businesses. The problem isn't your skills or qualifications - it's that you're stuck in busy work instead of making actual offers. In this episode, Hailey shares her proven approach to client attraction that doesn't rely on algorithms or social media overwhelm. She explains how to implement referral programs, make meaningful connections, and most importantly, stop looking for shortcuts and start taking consistent action. Check out these episode highlights: 01:30 - Hailey's ideal clients: Health coaches, life coaches, mindset coaches, and online service providers who want to book more clients but are overwhelmed with where to start 02:15 - The problem Hailey solves: Teaching timeless marketing and sales skills to turn certifications into actual careers for people who've never started a business before 03:00 - Symptoms that signal you need help: Posting without knowing what to say, getting no responses, obsessing over perfectionist details like websites before taking action 03:45 - Common mistakes her clients made: Buying more certifications instead of learning business skills, investing in websites without knowing how to drive traffic, staying stuck in busy work 04:30 - Hailey's Valuable Free Action [VFA]: Track how many offers you're making (both free and paid) and start a referral program with past clients who loved working with you. 05:45 - Her Valuable Free Resource [VFR]: Free "4 Steps to Client Attraction Without Social Media Overwhelm" cheat sheet and class at haileyrowe.com/client-attraction. 06:30 - The one question Tom should have asked: What's the best shortcut to get clients? Hailey's answer: Stop looking for shortcuts and actually do something consistently. Tweetable Takeaways from this Episode: "Stop looking for shortcuts and actually do something. Stick with it. Refine it until it works." - Hailey Rowe | |||
| How to Upgrade Yourself, Your Brand, Your Team, and Your Top Line Revenue Using AI – In Just 7 Minutes with Mike Koenigs | 25 sept. 2025 | 00:10:03 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Feeling stuck at a plateau despite past success? 19-time bestselling author and serial entrepreneur Mike Koenigs reveals how AI can supercharge your next act. From speaking at NASA about AI solutions for Mars missions to helping founders create "category of one" brands, Mike shares his proven framework for using AI to reinvent yourself and multiply your impact. In this episode, Mike explains how the combination of AI, lead generation optimization, and team enhancement can help frustrated founders break through invisible barriers and access better customers willing to pay premium prices. Check out these episode highlights: 02:07 - Mike's ideal clients: Founders who've sold companies and need reinvention, frustrated business owners being outcompeted, and those seeking to build strong founder brands. 03:10 - The problem Mike solves: Helping founders stay relevant and consistently move downstream instead of struggling upstream for attention. 04:52 - Symptoms that signal you need AI acceleration: Hitting plateaus, losing momentum, feeling misunderstood, and needing "a lift in your sails". 06:36 - Common AI mistakes: Giving up your agency to ask "how" instead of stating intent and desired outcomes, plus not running multiple AI solutions simultaneously. 07:38 - His Valuable Free Resource [VFR]: Free "AI Accelerator" book and masterclass replay with latest tools at aiaccelerator.com/free and aiaccelerator.com/replay. 08:31 - The one question Tom should have asked: What's been your most exciting speaking engagement? Mike's answer reveals his NASA presentation on using AI to solve space exploration challenges. Tweetable Takeaways from this Episode: "Start five different AIs simultaneously trying to solve the same problem and pick the best one." - Mike Koenigs | |||
| Top Tips for Launching and Growing a Digital Lifestyle Business – In Just 7 Minutes with Sue Pats | 18 sept. 2025 | 00:10:10 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Want to create a digital lifestyle business that generates income while you sleep? Most entrepreneurs who quit their 40-hour jobs end up working 80 hours in their own business - and many don't even survive their first year. The dream of passive income often becomes a nightmare of endless course creation, clunky value delivery, and 3am anxiety about where the next paycheck is coming from. In this episode, Sue Pats from New Beginning reveals her holistic approach to building a digital lifestyle business without the typical 3-year course creation struggle. She shares why perfectionism kills progress, how to prioritize your CEO hat over low-value tasks, and why ready-made products with implementation support can fast-track your journey to location-independent income. Check out these episode highlights: 02:15 - Sue's ideal clients: Budding digital entrepreneurs, solopreneurs, and small business owners looking for income that works on cruise control. 03:21 - The problem Sue helps to solve: Entrepreneurs spending 3 years creating courses and 6 months on lead magnets instead of making money immediately. 04:40 - Symptom of the problem she helps solve: Waking up at 3am worried about where your next paycheck or client payment is coming from. 05:31 - Mistakes her clients commit before meeting her: Perfectionism leading to procrastination, shiny object syndrome, and not prioritizing high-value CEO tasks over low-value admin work. 06:32 - Sue's Valuable Free Action [VFA]: Hire a mentor or guide who can handle your blind spots - don't try to create ongoing income just by watching YouTube videos. 08:16 - Her Valuable Free Resource [VFR]: Free evergreen training at nubeginning.com/webinar showcasing her rapid system with ready-made courses for immediate income generation. 08:58 - Q: How is Sue's offer different from other crowded, similar-looking programs? A: We provide implementation help - ready-made products are useless if they just collect digital dust on your computer. We ensure you actually implement for success. Tweetable Takeaways from this Episode: "You can lose money and make it up again, but if you lose time, you can't recreate time." - Sue Pats "It's okay to learn from your own mistakes, but it's better to learn from somebody else's mistakes." - Sue Pats "Wear your CEO hat most of the time. You don't need to keep wearing the low-value graphic designer or admin hat." - Sue Pats | |||
| How to Make Change Work – In Just 7 Minutes with Natasha Todorovic-Cowan | 04 sept. 2025 | 00:10:51 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Change is the only competitive advantage you can maintain in today's marketplace. Yet most leaders focus on processes, systems, and strategies while ignoring the invisible forces that determine whether change actually sticks. The result? Millions of dollars wasted on initiatives that fail because of people dynamics, cultural resistance, and hidden motivational forces. In this episode, change strategist Natasha Todorovic-Cowan reveals why smart leaders often misdiagnose organizational problems and shares her framework for tackling what really blocks sustainable change. She explains how to identify the true cost of people problems (like Tony Hsieh's $100 million lesson at Zappos) and introduces her chaos calculator that helps track the hidden costs most organizations never measure. Check out these episode highlights: 02:36 - Natasha's ideal clients: Relational, transformational leaders navigating complexity like scaling growth, mergers, digital transformation, or cultural turnarounds. 04:51 - The problem Natasha helps to solve: Three invisible forces that eat strategy alive - people dynamics, cultural resistance, and hidden motivational forces. 05:32 - Symptoms of the problem she helps solve: Leaders saying "communication sucks," blaming culture, requesting leadership training, or talking about the same problem people over and over. 06:09 - Mistakes her clients commit before meeting her: Smart leaders bypass proper analysis and self-diagnose problems before identifying the real issue. 07:51 - Her Valuable Free Resource [VFR]: New book "Making Change Work" plus chaos calculator and mini training at books.spiraldynamics.org/makingchangework. 08:53 - Q: What is the cost of not solving people problems properly? A: Tony Hsieh, late CEO of Zappos, estimated people costs to his organization at over $100 million - that's why the chaos calculator is so critical. Tweetable Takeaways from this Episode: "Anytime there's a process problem, a productivity problem, a performance problem, it's a people problem. Fix it before it becomes a profit problem." - Natasha Todorovic-Cowan "Smart leaders think they've got the problem figured out and bypass analysis to solve the problem before they've identified the real problem." - Natasha Todorovic-Cowan | |||
| How to Command the Camera – In Just 7 Minutes with Howard Whiteson | 21 août 2025 | 00:09:09 | |
Why you've got to check out this episode:
Resources / Links:
Summary: In today's digital world, every entrepreneur needs to master the camera - whether for courses, social media, leadership meetings, or sales calls. Yet most people either freeze up, become wooden, or fall back on bland formulas that strip away their personality. In this episode, on-camera performance coach Howard Whiteson (who's worked with Anthony Hopkins and Pierce Brosnan) reveals why being authentically human beats any script or template. He shares his counterintuitive pre-camera technique that's impossible to do while feeling tense, and explains how to consciously amplify your natural persona instead of hiding behind someone else's formula. Check out these episode highlights: 02:01 - Howard's ideal clients: Entrepreneurs and business professionals who need to use cameras for courses, social media, leadership, meetings, and sales. 02:28 - The problem Howard helps to solve: How to be natural on camera - combining expertise and passion with precision without being wooden or scripted. 04:02 - Symptom of the problem he helps solve: Three types struggle - those too nervous to go on camera, those spending hours on scripts with little engagement, and successful performers feeling trapped by their success. 05:30 - Mistakes his clients commit before meeting him: Relying on formulas, templates, scripts, copying others' success, and using AI instead of expressing their own personality quirks. 06:44 - Howard's Valuable Free Action [VFA]: Before switching the camera on, yawn 5-6 times - it's genetically impossible to be tense while yawning, plus it feeds oxygen to your brain. 07:45 - His Valuable Free Resource [VFR]: Take the free persona assessment at assessment.howardwhiteson.com to discover your natural on-camera persona and get personalized advice. 08:21 - Q: How do you become more natural on camera? A: Discover and consciously amplify your persona - be more of you, not less of you. Tweetable Takeaways from this Episode: "In today's age of algorithms, the age of the human is paramount. People can tell if you're using a script or speaking from your expertise." - Howard Whiteson "Yawn before you yap. It's genetically impossible to be tense while yawning, plus it feeds oxygen to your brain." - Howard Whiteson | |||
| How to Brainwash Yourself for Success – In Just 7 Minutes with Bri Seeley | 07 août 2025 | 00:09:41 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Are you doing everything right but still hitting an invisible wall? You're smart, ambitious, and know exactly what you want - yet something keeps blocking your success. The problem isn't your strategy or work ethic; it's that you're only working with 5% of your brain's capacity. In this episode, TEDx speaker and award-winning business coach Bri Seeley reveals how hypnosis can access the 95% of your subconscious that traditional mindset work never touches. She explains how most of our limiting patterns were formed before age eight and shares her proven method for literally "brainwashing" yourself for success instead of limitation. Check out these episode highlights: 02:02 - Bri's ideal clients: Super ambitious high achievers who know what to do but can't bring themselves to do it 03:18 - The problem Bri helps to solve: Smart people hitting an invisible wall despite knowing exactly where they're going 04:35 - Symptom of the problem she helps solve: You're doing everything right but only getting a trickle of results instead of the full flow you deserve 05:30 - Mistakes her clients commit before meeting her: Sticking only with conscious mindset work that addresses just 5% of the puzzle 06:47 - Bri's Valuable Free Action [VFA]: Recognize that you're still living from the perspective of your eight-year-old self - it's time to teach your brain a new perspective 08:15 - Her Valuable Free Resource [VFR]: Free training on your subconscious and the science behind accessing deeper levels of change at briseeley.com/hypnosis 08:47 - Q: Does hypnosis really work for business success? A: I had a client who didn't believe she could be an entrepreneur. We hypnotized her for entrepreneurial success. In less than 60 days, she closed her first $50,000 client. Tweetable Takeaways from this Episode: "Mindset is only 5% of the puzzle. If you're not tapping into the other 95%, you're missing massive potential for change." - Bri Seeley | |||
| Don't Just Hit Publish; LAUNCH Your Book! – In Just 7 Minutes with Robbie Samuels | 24 juil. 2025 | 00:10:35 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Have you written a book only to hear crickets after hitting publish? You're not alone. Most entrepreneurs treat book publishing like crossing a marathon finish line, but successful authors know it's actually more like a triathlon - with the real work beginning after publication. In this episode, Robbie Samuels reveals why most book launches fail and shares his proven strategy for turning your book into a revenue-generating asset. Instead of expensive PR pushes or mass email blasts, Robbie shows you how to leverage your existing network to get genuine Amazon reviews that create lasting social proof and attract high-quality clients for years to come. Check out these episode highlights: 03:02 - Robbie's ideal clients: Entrepreneurs who wrote books to grow their business, especially coaches, speakers, and consultants. 03:33 - The core problem: Most people just hit publish and hope the right people find their book. 04:28 - Symptoms of a failed launch: Hearing crickets, stalled sales after the first week, slow or no reviews coming in. 05:38 - Common mistakes: Spending money on PR when your book page has no reviews or social proof. 07:42 - Robbie's top tip: Build a list of 100-200 prospects and referral partners from your existing network before the book launches. 08:24 - Free resource: Complimentary 30-minute book launch brainstorming session at booklaunchbrainstorm.com. 09:09 - Q: Can a book succeed after a failed first launch? A: Absolutely yes - relaunches work with the right strategy. Tweetable Takeaways from this Episode: "Books don't launch themselves. You need strategic outreach to your existing network, not expensive PR pushes to cold audiences." - Robbie Samuels | |||
| How to Create the Habits of 7-Figure Business Owners - In Just 7 Minutes with Nina Cooke | 10 juil. 2025 | 00:18:04 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Are you struggling to break through revenue plateaus despite having solid marketing strategies? Many entrepreneurs find themselves stuck because they're missing the crucial foundation that comes before all tactics - the right mindset. In this episode, Nina Cooke reveals why mindset is the "other wing" every business owner needs to truly take flight. She explains how successful entrepreneurs think differently and provides a practical framework for developing the mental habits that support 7-figure success. Check out these episode highlights:
Tweetable Takeaways from this Episode: "If you want anything more than you have right now, you have to align your inner talk and your habits with your goal. Otherwise, you're not going to get it." - Nina Cooke | |||
| How to Attract High-Quality Clients without Cold Outreach – In Just 7 Minutes with Jessica Osborn | 26 juin 2025 | 00:15:08 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Are you struggling to attract the right clients for your service-based business? Many professionals find themselves overwhelmed by ineffective marketing strategies and unsure of how to position themselves in a crowded market. In this episode, Jessica Osborn shares her expertise on attracting high-quality clients without the need for cold outreach. She discusses the common pitfalls that service-based business owners encounter and provides valuable insights on how to simplify your marketing approach to achieve better results. Check out these episode highlights:
Tweetable Takeaways from this Episode: "The real thing about business is keeping it really simple and it doesn't have to be something giant." - Jessica Osborn | |||
| How to Increase Your Prices by 25% and Have Your Clients Happy About It with Simon Severino | 12 juin 2025 | 00:10:04 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Are you struggling to close deals quickly or feeling frustrated with your pricing strategy? Many service-based professionals find themselves in a race to the bottom, competing on price rather than value. In this episode, Simon Severino shares his expertise on how to increase your prices by 25% without losing clients. He discusses common pitfalls in sales processes and pricing strategies, providing valuable insights on how to refine your approach for better results. Check out these episode highlights:
Tweetable Takeaways from this Episode: "Don't race to the bottom on pricing; instead, focus on increasing your positioning and value." – Simon Severino | |||
| How to Deliver the Perfect Discovery Call – In Just 7 Minutes with Stephen Steers | 29 mai 2025 | 00:09:09 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Are you struggling to convert leads into clients during your sales calls? Many professionals find themselves unsure of how to effectively engage potential clients after generating interest. In this episode, Stephen Steers shares his expertise on delivering the perfect discovery call, emphasizing the importance of a structured approach to guide conversations and increase conversion rates. He discusses the common pitfalls that salespeople encounter and provides valuable insights on how to create a more human and engaging sales experience. Check out these episode highlights: 02:01- Stephen's ideal clients: Professional services companies, coaches, consultants, agencies, and software companies. 02:31 - The problem Stephen helps clients solve: Increasing conversion rates and guiding leads through a structured discovery process. 03:33 - Symptoms of the problem: Not converting calls and uncertainty about why leads are not moving forward. 04:36 - Stephen’s Valuable Free Resource: Download the OCGC Call Script Template at stephensteers.com/podcast. 05:50 - Common mistakes clients make: Winging it during calls and not using a script to guide the conversation. 06:33 - Stephen's top tip: Record your calls to identify areas for improvement and learn from your conversations. 07:12 - Q: What are the four questions a business owner or a salesperson should ask before they tell any stories? A: Understand what's at stake, what the audience wants, how to evoke feelings, and what action to guide them towards. Tweetable Takeaways from this Episode: “If you don't use a script, you don't know where you went wrong. If you aren't following through on a process, if you don't know where the constraint is, you can't fix it.” - Stephen Steers | |||
| The Culture of Customer – In Just 7 Minutes with Ingrid Maynard | 15 mai 2025 | 00:08:59 | |
Why you've got to check out this episode:
Resources / Links:
Summary: Are you struggling to engage your customers effectively and hit your sales targets? Many sales teams find themselves stuck in a cycle of order-taking rather than actively engaging with clients. In this episode, Ingrid Maynard, known as the Sales Doctor, shares her insights on how to revolutionize your sales approach and create a culture that prioritizes customer engagement. Ingrid discusses the importance of understanding the symptoms of a struggling sales team and how to identify the root causes of poor performance. She emphasizes the need for sales leaders to spend time in the field, observing their teams and understanding customer interactions. Check out these episode highlights: 01:41 - Ingrid's ideal clients: B2B sales teams, particularly in the blue-collar industry. 02:29 - The problem she helps clients solve: Moving from order-taking to proactive customer engagement. 03:54 - Symptoms of the problem: Not hitting targets and account management teams acting like customer service representatives. 05:19 - Common mistakes clients make: Treating symptoms instead of addressing root causes and focusing solely on lagging indicators. 06:42 - Ingrid's top tip for sales leaders: Spend more time in the field to understand team dynamics and customer interactions. 07:33 - Her Valuable Free Resource: Visit www.thesalesdr.com.au for a free chapter of her book, The Sales Revolution. 08:12 - Q: What is the Sales Revolution? A: An organization-wide approach to transforming sales culture and enhancing customer engagement. Tweetable Takeaways from this Episode: “…spend more time in the field.” - Ingrid Maynard | |||
| How to Network with Intention – In Just 7 Minutes with Ben Wright | 24 avr. 2025 | 00:08:38 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Are you struggling to build a predictable sales process for your business? Many sales leaders find themselves overwhelmed, managing individual personalities rather than focusing on a streamlined approach. In this episode, Ben Wright, a builder of sales teams, shares insights on how to network with intention and create a sales process that not only drives results but also allows you to enjoy your personal life without the constant worry of where your next sale will come from. Ben discusses the importance of knowing your audience when networking and how to prepare effectively for networking events. Check out these episode highlights: 01:21 - Ben's ideal clients: Sales leaders or business owners looking to build a standard process in their sales teams. 02:03 - The problem he helps clients solve: The nagging worry about bringing in sales consistently. 03:25 - Symptoms of the problem: Constantly fighting sales fires and managing individual team members instead of a cohesive strategy. 04:11 - Common mistakes clients make: Trying to be everything to everyone and focusing on short-term results rather than long-term strategies. 05:34 - Ben's top tip for networking: Know your audience and have specific targets to talk to at networking events. 06:56 - Valuable Free Resource: Visit www.strongersalesteams.com/salesprocess for resources on developing a sales process. 07:42 - Q: Where do I start with lead generation? A: Start by doubling down on what has worked for you in the past. Tweetable Takeaways from this Episode: “Networking with intention means you go with a mission rather than feeling a little bit lost. Know your audience and have specific targets you want to talk to.” - Ben Wright | |||
| Simplify the Way You Get Leads and Promote Your Business – In Just 7 Minutes with Veronica Di Polo | 10 avr. 2025 | 00:08:54 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Are you getting enough consistent leads with your service-based business? It's easy to get caught up in client work and rely on random social media posts, only to find your pipeline running dry. You need to simplify your marketing, craft a clear message, and build a steady flow of clients without the guesswork. Veronica Di Polo is a marketing expert helping entrepreneurs craft clear messaging and build strong brands. In this episode, Veronica shares how service-based business owners can simplify their marketing and attract clients with a clear, compelling message. She explains why social media alone won’t bring leads and reveals a smarter approach to cutting through the noise. Plus, she gives a powerful question to ask past clients that helps refine your messaging for better results. Check out these episode highlights: 01:49 - Veronica's ideal clients: They are service-based business owners. 02:43 - The problem she helps her clients solve: The thing is that I try to explain to my ideal potential clients that, yes, you may be busy. Yes, you might have clients, but you have to continue to build that pipeline of leads. 04:11 - Symptoms of her clients' problem: They don't actually know how to speak to their potential clients. 05:04 - Common mistakes clients make before reaching out to her: Throwing spaghetti on the wall won't cut it today, or, trying to post something because you have to post something on social media. 05:58 - Veronica's Valuable Free Action [VFA]: Try and sit down with somebody that was already a client right now, and say, 'Okay, tell me what was the moment that you decided that you actually wanted to work with me?' 07:01 - Her Valuable Free Resource [VFR]: Grab your FREE secret Google doc of strategies to turn your words into clients. Click here: https://www.fromwordstoclients.com/ 07:52 - Q: What makes me different from everybody else? A: I am a southerner, I'm here, but also I understand what is to sell in marketing because we're selling air. Tweetable Takeaways from this Episode: “Social media is not marketing. The only way to get those leads is to listen and hear what the struggling people are out there in the world saying, 'Oh my God, I need your help.' And use those words to get them into your world.” - Veronica Di Polo | |||
| How to Land $10,000 Clients from Other People's Audiences – In Just 7 Minutes with Bryan Harris | 27 mars 2025 | 00:09:36 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Tired of feeling invisible in a crowded market despite offering great services? Many high-ticket coaches and consultants pour time into content creation and networking but still struggle to attract clients predictably, leading to financial stress and frustration. Here's a simple solution that offers a free, easy-to-implement strategy that generates consistent leads and sales calls without the complexity of traditional marketing. Bryan Harris, a CEO of Growth Tools makes it almost impossible for high ticket coaches to fail at getting new clients by borrowing other people's audiences. In this episode, Bryan shares how high-ticket coaches and consultants can generate clients predictably by leveraging their best resources and having others promote them, instead of relying on complex or expensive marketing tactics. Check out these episode highlights:
Tweetable Takeaways from this Episode: “Take your resource on tour and go get 20 other people to share that resource with their list. And you'll generate more sales off that than any other stupid stuff.” - Bryan Harris | |||
| Hiring Truly Driven Salespeople – In Just 7 Minutes with Kevin Gaither | 13 mars 2025 | 00:10:18 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Is hiring driven, result-oriented salespeople who can truly propel your business forward a challenge? Many leaders unknowingly repeat costly mistakes, from ineffective hiring processes to poor onboarding and lack of proper coaching, leading to low performance and high turnover. By leveraging Kevin Gaither's proven four-pillar framework, you can build a sales team that consistently achieves and exceeds goals, driving your business to new heights. Kevin Gaither helps early-stage tech startup leaders grow their sales teams, sharing 25+ years of experience from building teams and avoiding mistakes he made along the way. In this episode, Kevin shares insights on avoiding common hiring mistakes and building high-performing sales teams through his four-pillar framework of recruiting, onboarding, coaching, and performance management. Check out these episode highlights:
Tweetable Takeaways from this Episode: "You can have the best culture and the best comp and the best product, but if you put the wrong butts in the seat, you're going to have a rough time being successful." - Kevin Gaither | |||
| How to Make $100k in a Day – In Just 7 Minutes with Ann Carden | 27 févr. 2025 | 00:09:40 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: How can seasoned professionals transition into business coaching and still command high fees while serving multiple clients effectively? Many professionals looking to build a profitable coaching practice struggle with balancing scalability and personalization. Without a structured approach, they risk burnout or leaving significant revenue on the table. Ann Carden is a top business growth expert, marketing and sales strategist, and consultant. Ann has more than forty-three years of business, marketing, and sales experience, with over thirty-four years as an entrepreneur. She has built seven successful businesses (selling five) and is the current owner of two. In this episode, Ann shares the sweet spot for scaling a coaching business revealing strategies that deliver high-value services in intimate group settings that foster connection, impactful results and achieving sustainable growth. Check out these episode highlights:
Tweetable Takeaways from this Episode: "You can still get paid really high fees for a one-to-many. You're talking about small cohorts versus something bigger. When you do that, you can work at a premium level." - Ann Carden | |||
| How to Successfully Attract Your Dream Clients – In Just 7 Minutes with Dionne Mejer | 13 févr. 2025 | 00:11:17 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Are your sales teams struggling with low engagement, poor conversions, and ineffective leadership? Without the right leadership and frameworks, these challenges persist, leaving teams frustrated and unmotivated. A 25+-year sales veteran and executive, Dionne Mejer leverages her superpower of a recovering perfectionist and people-pleaser to teach leaders and sales professionals how to have Sales with Soul™! Clients see increases in conversion rates, closing rates, quality conversations, sales rep confidence, appointments set, and so much more! She's the author of The Stepped Approach and a highly sought after speaker. In this episode, Dionne shares a transformative, step-by-step approach to sales training, combining workshops, coaching, and leadership development to build sustainable structures. Her proven methods improve team confidence, foster authentic client connections, and align short-term goals with long-term success. Check out these episode highlights:
Tweetable Takeaways from this Episode: "Involve your team in creating a team purpose statement." - Dionne Mejer | |||
| How to WIN with Your Book – In Just 7 Minutes with Anthony Raymond | 30 janv. 2025 | 00:11:04 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Do you feel overwhelmed by the complexities of publishing and marketing a book? Many aspiring authors struggle to navigate the maze of traditional publishing, self-publishing, and creating a clear plan for their book’s purpose, often leading to missed opportunities and disorganized content. Anthony Raymond is the publisher at Kallisti Publishing Inc. In this episode, Anthony shares actionable strategies to turn your book into a powerful marketing tool. By focusing on the book's role in your broader business strategy and avoiding common pitfalls, such as overloading content, Anthony reveals how to create a polished product that drives revenue through courses, coaching, and speaking engagements. Check out these episode highlights:
Tweetable Takeaways from this Episode: "Anyone could be the author of a book, but very few people are writers. And to win it, have a bestselling book, you do not have to be a writer." - Anthony Raymond | |||
| How to Build a Profitable Business Coaching Practice – In Just 7 Minutes with BJ O’Neal | 16 janv. 2025 | 00:09:01 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Finding it hard to turn your business expertise into a profitable coaching practice? Many seasoned professionals feel overwhelmed by the lack of structure and direction needed to launch and sustain a successful coaching business. BJ O'Neal is featured in Forbes, also a founding partner with the renowned Maxwell Leadership team as a speaker, trainer, and coach. Today, he leads Business Coach Mastery, a network of nearly 70 coaches across the US. His passion is empowering people to build a profitable business coaching practice, allowing them to live life on their own terms. He provides a done-for-you approach, equipping them with the tools and support needed to succeed. In this episode, BJ shares his proven “done-for-you” approach, emphasizing the importance of building systems for lead generation, client conversion, and coaching delivery, enabling you to achieve freedom and profitability on your own terms. Check out these episode highlights: 02:13 - BJ's ideal Client: Ideal client for us would be men who are seasoned. 02:37 - The problem he helps them solve: They want to do it, but they don't know how to. 03:23 - Symptoms of his client's problem: The bigger portion of all this is that they want freedom. 04:58 - Mistakes client makes before reaching out to him: Just going out there and just trying it with zero process, zero structure, zero strategy to it. 05:59 - BJ's Valuable Free Action [VFA]: Build the three processes that's going to do everything in coaching: Where do I get leads and prospects? How do I convert those leads and prospects into ongoing high paying monthly clients? And then how do I coach them to get simplicity? 07:30 - His Valuable Free Resource [VFR]: Want an overview of what done-for-you means to solve those three areas that you got to solve in coaching? Click here: businesscoachmastery.com 08:01 - Q: Why does someone fail at business coaching? A: No systems, no process and no structure. Tweetable Takeaways from this Episode: "You have to have a structure that absolutely builds a relationship that matters, that you become the hunted. That's the goal." - BJ O'Neal | |||
| How to Break Free from Overwhelm – In Just 7 Minutes with Sharyn and Hank Yuloff | 02 janv. 2025 | 00:09:28 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Are you feeling overwhelmed as a small business owner, constantly juggling tasks and struggling to make meaningful progress? This sense of being stuck—where productivity doesn’t translate into impactful results—can paralyze growth and leave you feeling lost in a sea of to-dos. Sharyn and Hank Yuloff are small business coaches, authors of 8 best-selling business books, hold small business breakthrough boot camps several times a year and have hosted almost 400 episodes of their podcast, The Marketing Checklist View Cast. They focus on Marketing, Sales, Public Speaking and Human Resources: the four areas where most business owners say they struggle. Listen now as they share practical strategies to break free from this cycle of overwhelm. By focusing on high-impact tasks, time-blocking, and aligning business efforts with personal life goals, they help business owners regain clarity, scale efficiently, and create a path toward sustainable success. Check out these episode highlights:
Tweetable Takeaways from this Episode: "Begin with the end in mind, and then you can work backwards." - Hank Yuloff | |||
| How to Win the War Within: A Mental Guide for Business Owners Struggling to Find that Balance – In Just 7 Minutes with Luke Fatooros | 19 déc. 2024 | 00:10:03 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Are you an entrepreneur or business owner struggling to find the right balance in your life? Many believe that achieving financial success and time freedom is the key to happiness, but often overlook the importance of mental peace. The constant pursuit of money can lead to burnout, stress, and a never-ending cycle of anxiety. At 23, Luke Fatooros started his first business in his father’s shed with $800. It grew to $12 million, but he lost it all. He is an Ernst Young Entrepreneur of the Year awardee and an Amazon 2-time Best Seller. In this episode, Luke, who has lived through these challenges, shares with us how to win the war within and find true freedom by embracing a balanced mindset. Check out these episode highlights:
Tweetable Takeaways from this Episode: “Money isn't the goal. Freedom is the goal.” - Luke Fatooros | |||
| How to Sell The Way You Buy – In Just 7 Minutes with David Priemer | 05 déc. 2024 | 00:09:34 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Are your sales teams struggling to stand out in a sea of competitors, despite all the product training and sales tools at their disposal? It’s a challenge for many B2B companies—sales reps armed with endless product knowledge but still failing to connect with buyers in a meaningful way. But what if the problem isn’t the product or even the salesperson’s knowledge, but the way the conversation is framed? Often referred to as the "Sales Professor", David Priemer is also the author of two bestselling books, Sell The Way You Buy and The Sales Leader They Need, as well as an Adjunct Lecturer at the Smith School of Business at Queen's University and the London Business School. In this episode, David reveals how to flip the sales script and sell the way your customers actually want to buy. With his fresh approach to customer-centric selling, you’ll learn how to resonate with your buyers, overcome objections, and make lasting connections that lead to real results. Check out these episode highlights: 01:51 - David's ideal client: B2B sales teams at high growth technology companies. 02:12 - The problem he helps solve: My clients often find themselves drowning in what I refer to as a sea of sameness. 04:02 - Symptoms of the problem: There's a lot of product-focused enablement. 05:18 - Common mistakes David's clients commit before reaching out to him: They're really not thinking about the pathways and mechanisms by which human beings make purchasing decisions. 07:20 - David's Valuable free Action [VFA]: If you follow the link that Tom's going to leave for you, I have an intro first call deck presentation template and training that you're more than welcome to steal and use as you like. 07:43 - His Valuable Free Resource [VFR]: Check out the intro first call deck presentation template and training at https://cerebralselling.com/intro-presentations/ 08:29 - Q: Will AI save us? A: The answer is no. AI is not yet coming to save us. So I say focus just as much on that personal interaction as you do with the technology. Tweetable Takeaways from this Episode: "What the reps and teams need to better articulate to the customer is not just the problem that they're looking to solve, but why the customer cannot solve that problem on their own." - David Priemer | |||
| How to Grow Your Confidence to Boost Your Business Faster – In Just 7 Minutes with Biba Pedron | 21 nov. 2024 | 00:08:31 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Struggling to grow your business because you're not confident enough to be visible? This lack of confidence can lead to underselling yourself, avoiding key marketing strategies, and ultimately stalling your business growth. Biba Pedron helps women entrepreneurs to grow their business faster, through visibility, giving them a step-by-step roadmap to double or triple their revenues in 90 days, without chasing clients. She authored multiple Amazon bestsellers and was featured in Forbes Magazine France as a Woman of Influence. Nominated as one of the 100 Top Global Women Entrepreneurs to Be Inspired in 2023. And featured on the cover of the World Leaders Magazine as one of the most inspiring women leaders in 2023. In today’s episode, Biba shares how to build confidence, leverage the right strategies, and double or even triple your revenue without the overwhelm. Check out these episode highlights:
Tweetable Takeaways from this Episode: "We work first on the mindset before we work on the marketing." - Biba Pedron | |||
| How to Build Buy-In – In Just 7 Minutes with Tamsen Webster | 07 nov. 2024 | 00:17:43 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Are you struggling to get your audience to buy into your big idea? Many business owners and marketers face the challenge of capturing interest but fall short when it comes to driving action. Tamsen Webster is a part message designer, part English-to-English translator, and part idea strategist. She helps leaders build buy-in for large-scale change. Here, Tamsen reveals how to bridge that gap, turning passive interest into commitment by crafting messages that resonate deeply and inspire action. Check out these episode highlights:
Tweetable Takeaways from this Episode: "The best way to build buy-in is to build a story based on what people have already bought into." - Tamsen Webster | |||
| How to Move Away from the Launch Model and Make Your Business Open Every Day – In Just 7 Minutes with Ross O'Lochlainn | 24 oct. 2024 | 00:10:25 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Is your business stuck in the rollercoaster cycle of unpredictable launches? The high-pressure, complex campaigns can leave you exhausted and disappointed with inconsistent results. But you can transition to a model where your business has steady growth and consistent client engagement. Ross O'Lochlainn is a former engineer-turned-marketing strategist who runs Conversion Engineering, a company that helps educate entrepreneurs to sell more programs without relying on the launch model through his proprietary Open Every Day System. In this episode, Ross shares insights on transitioning from the traditional launch model to a more consistent business approach. He highlights the drawbacks of relying heavily on infrequent, high-pressure launches, such as their decreasing effectiveness and the unpredictability of results. Instead, he advocates for a strategy that keeps your business "open every day," allowing for ongoing client engagement and conversion opportunities throughout the year. Check out these episode highlights:
Tweetable Takeaways from this Episode: “There's an awful lot more that people could be getting out of their leads if they were just playing the longer game, building the case to work with them.” - Ross O'Lochlainn | |||
| Fearless Partnerships: How Robin Generated 3,000 Leads From One Podcast Interview – In Just 7 Minutes with Robin Waite | 10 oct. 2024 | 00:11:44 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Have you ever felt like your marketing efforts are more of a grind than a growth strategy? You're posting on social media, sending emails, and doing everything the so-called experts recommend, yet the results are frustratingly slow. It’s exhausting, and worse, it feels like you're bending your ethics and personality out of shape just to keep up. What if there was a smarter, more genuine way to attract leads without all the noise? Robin Waite is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release, Take Your Shot. In this episode, Robin cracked the code by focusing on intentional relationship-building. He reveals how one strategic podcast interview landed him 3,000 leads. Learn to achieve with less effort and more authenticity. Check out these episode highlights:
Tweetable Takeaways from this Episode: "Be intentional, write that list [10 people to get hyper intentional with]. I need to make sure I'm getting into the same room as them." - Robin Waite | |||
| How to Close More Sales with Two Simple Questions – In Just 7 Minutes with James Muir | 19 sept. 2024 | 00:07:54 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Is your sales pipeline full of leads that never convert? Are your deals stalling and your sales cycles dragging on indefinitely? Learn how to close more sales with simplicity and efficiency. James Muir is the best-selling author of the #1 book on closing sales, The Perfect Close. In this episode, James shares his expertise on how to close more sales using two simple, non-confrontational questions. He highlights common mistakes in handling stalled opportunities, such as incorrectly assuming business case issues and mismanaging client indecision. Additionally, James offers valuable insights into identifying and addressing the root causes of stalled deals, providing practical strategies to enhance sales effectiveness. Check out these episode highlights:
Tweetable Takeaways from this Episode: “When your client is suffering from indecision, don't try to solve the problem by selling the benefits of the change; shift to a risk mitigation strategy.” - James Muir | |||
| How to Get More Leads with Free Organic Traffic – In Just 7 Minutes with Paul Counts | 29 août 2024 | 00:08:32 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Are rising ad costs eating up your marketing budget without delivering profitable results? Many businesses face this challenge, struggling to achieve effective results. Paul Counts who has over 26 years of marketing experience, a Co-Founder of Marketing Counts, Fractional CMO, Advisor to Influencers With Curriculum In 140 High Schools have mastered the art of more leads with less ad spend. In this episode, Paul shares a three-phase process (Foundation, Traffic, Engagement) to generate more leads with free organic traffic. He emphasizes the importance of understanding your customer avatar and leveraging keyword research. He also highlights the significance of building and nurturing an email list for sustainable marketing success. Check out these episode highlights:
Tweetable Takeaways from this Episode: "Understand that when you have a social media following that's not your following, that belongs to the social media platform; so, build your list." - Paul Counts | |||
| How to Grow Your Business Faster – In Just 7 Minutes with Laura Patterson | 15 août 2024 | 00:09:39 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Is it a challenge for you to connect marketing activities with real business outcomes? In a business landscape, random acts of marketing are wasted resources; finding a strategic approach is crucial. Laura Patterson is the #1 Amazon Best-Selling author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. In this episode, Laura shares valuable insights on effective B2B marketing strategies. She emphasizes the importance of avoiding random acts of marketing and stresses the need for a strategic, customer-centric approach highlighting the significance of balancing customer value with business value for sustainable growth. Check out these episode highlights:
Tweetable Takeaways from this Episode: "It's one thing to have a strategy but if you don't have the processes in place to execute, that can be a problem." - Laura Patterson | |||
| How to Double Your Sales Conversions with No Extra Spend on Marketing - In Just 7 Minutes with Mike Irving | 01 août 2024 | 00:11:01 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Have you ever felt the frustration of potential clients slipping through your fingers despite your best efforts? This struggle of converting leads into sales can be a major hurdle for many businesses. But you can always have the chance to double your sales conversions without additional marketing costs. Mike Irving is the Founder of Advanced Business Abilities and passionate about helping you remove the resistance that restricts you in life and business. In this episode, Mike shares his unique "Resistance Removal Sales System," which helps double sales conversions by identifying and eliminating internal and external resistance in sales conversations. He emphasizes the importance of self-awareness and personal growth, using techniques like centered breathing to manage stress and improve focus. Check out these episode highlights:
Tweetable Takeaways from this Episode: "The number one and most valuable performance tool that is available to every single person is what I call centered breathing." - Mike Irving | |||
| How to Cement Yourself as the Obvious Choice for Your Ideal Clients – In Just 7 Minutes with Steven Lewis | 18 juil. 2024 | 00:09:54 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Struggling to make your business stand out in a crowded market? Many skilled professionals find themselves frustrated as their expertise goes unnoticed and potential clients slip away. Without a clear and compelling message, even the most talented individuals can remain invisible to their ideal clients. Steven Lewis is a copywriter who works with established business owners to position them as the obvious choice for their ideal clients. He's well known for his no-bullshit approach. In this episode, Steven shares his no-nonsense approach to positioning yourself as the obvious choice for your clients. He emphasizes the importance of focusing on the transformation you provide rather than just your credentials and offers actionable tips to articulate your value effectively. Check out these episode highlights: 02:06 - Steven's ideal clients: Coaches or consultants, sometimes maybe they own a small agency, often they're a digital marketer. 02:56 - The problem Steven helps to solve: They don't talk about what you get. 04:09 - Symptom of the problem he helps solve: People who should convert don't convert. 05:18 - Mistakes his clients commit before meeting him: They talk about their credentials, how long they've been doing it, and those don't mean anything to their client. 06:29 - Steven's Valuable Free Action [VFA]: Picture what your client woke up in the morning wanting. 08:03 - His Valuable Free Resource [VFR]: Get 39 ways to talk about yourself that prove you're good at what you do without saying that you are leading or innovative. Click here: https://taleist.agency/proof/ 08:51 - Q: How do I know how to make you the obvious choice for your ideal client? A: I talk to you because you wouldn't believe how many people tell me something and I'm saying to them, why the hell isn't that on your website? And they're like, oh, I didn't know that was important. And the other thing is I talk to your clients because your clients will always talk about what they get and not what you do. Tweetable Takeaways from this Episode: "They don't buy what you do, they buy the transformation that they're going to get." - Steven Lewis | |||
| The Video Edge: How to Leverage AI and Video to Attract More Leads and Clients – In Just 7 Minutes with Lou Bortone | 04 juil. 2024 | 00:08:50 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Are you struggling to cut through the digital noise and get your message seen by your target audience? With millions of messages flooding platforms like Facebook and email daily, standing out can seem nearly impossible. Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. In this episode, Lou shares how to leverage video effectively to attract more leads and clients. He discusses the importance of creating engaging content that resonates with viewers, emphasizing that simply producing a video isn't enough—it's about making the message clear, engaging, and being consistent. He also delves into the power of AI tools in video production, highlighting these two tools that he uses himself. Check out these episode highlights: 01:46 - Lou's ideal client: My ideal client is an established small business owner who has an open mind about technology and AI and is not afraid to be a little bit of an early adopter. 02:24 - The problem Lou helps solve: The problem with a lot of the folks I work with are, they are the best kept secret in their niche. 03:06 - Symptoms his client face before meeting him: There's so much noise and clutter online that you really have to have a clear message to break through and a method to do that. 03:56 - Common mistakes his clients make: The biggest mistake is really not being consistent. 06:09 - Lou's Valuable Free Action [VFA]: A lot of it is really just being open to experimenting, especially with AI. 07:34 - His valuable Free Resource [VFR]: Download Your Free Ultimate Guide to AI Video!: loubortone.com/aiguide. 08:01 - Q: How did I make the transition from the television industry to online video 20 years ago? A: It was bumpy. But I'm glad I did it. Tweetable Takeaways from this Episode: "Video marketing, like any kind of marketing, is a marathon and not a sprint." – Lou Bortone | |||
| How to Become the Business Everyone Wants to Promote – In Just 7 Minutes with Danny Bermant | 27 juin 2024 | 00:08:50 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Are you struggling to attract high-quality clients and effectively grow your business? Many coaches and consultants face this challenge, often finding themselves frustrated with ineffective collaborations that yield poor results. They may have tried various marketing methods, like advertising and SEO, only to be disappointed by the lack of substantial leads and meaningful connections. Danny Bermant helps established coaches and consultants attract their ideal clients through joint venture partnerships. In today's episode, Danny delves into the heart of this problem and shares what makes joint ventures successful, common mistakes to avoid, and actionable tips for adding value to your partners. Check out these episode highlights:
Tweetable Takeaways from this Episode: “A joint venture is an investment. When you decide to collaborate with somebody, you have got to invest time into really understanding their business.” - Danny Bermant | |||
| How to Shift from Problems to Profit Through a Wholistic Evolution in Business-Building – In Just 7 Minutes with Angela Bell | 20 juin 2024 | 00:10:32 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Are you constantly battling recurring business problems that never seem to go away? Many entrepreneurs find themselves stuck in a cycle of solving issues that keep popping up, draining their time and energy. Instead of merely fixing problems, what if you could dissolve them and create a thriving, stress-free business environment? Angela Bell is the creator of the Wholistically Made Millionaire, a strategist who thrives on guiding entrepreneurs from problems to profitability and personal freedom. In this episode, Angela reveals a transformative approach to problem-solving that can lead to greater personal freedom and sustainable success. And shares practical tips to identify and address the root causes of your challenges effectively, ensuring long-term growth and fulfillment. Check out these episode highlights:
Tweetable Takeaways from this Episode: "Think bigger than the problem." - Angela Bell | |||
| How to Use Podcast Guest Interviews to Hit Your Sales Targets – In Just 7 Minutes with Viv Guy | 06 juin 2024 | 00:08:51 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Already feeling burnt out with social media with no one engaging with the volume of content you are producing? Much less getting quality leads? Spending your time hopping from one platform to another with no result is just wasting your time. Viv Guy is an online sales growth expert, serial entrepreneur, and host of a #1 Marketing Podcast. She teaches business owners how to hit their sales targets and make more money every month with her Profitable Podcast Method whilst saving them time and energy in the process. Hear Viv out and learn how to connect and have conversation with people who already have your audience. Nurture relationships and that's when you open up opportunities. Check out these episode highlights:
Tweetable Takeaway from this Episode: "Go where your people already are and have those conversations, it opens up so many more opportunities for you." - Viv Guy | |||
| How To Get More Leads By Leveraging Your Podcast Guest Interviews – In Just 7 Minutes with Lyndsay Phillips | 23 mai 2024 | 00:09:31 | |
Why you've got to check out today's episode:
Resources/Links:
Summary: Are you making guest appearances on different podcast shows and depending solely on the podcast host to handle all the promotions for you? Why not take advantage of those guest appearances and create your own call to action on your platforms? This way, you can generate more leads and attract new clients. Host of Leverage Your Podcast Show, Lyndsay Phillips, of Smooth Business Podcasting, helps all podcasters leverage and repurpose their episodes to create authority-boosting content that attracts leads and clients. In this episode, Lyndsay discusses strategies for repurposing podcast guest opportunities to effectively attract high-quality leads and clients for yourself, rather than solely benefiting the podcast host. Check out these episode highlights: 02:51 - Lyndsay's ideal client: I would say authors, speakers, entrepreneurs that have a business model. 03:28 - The problem her clients face: A lot of guests are relying on the host to do all the heavy lifting, promote for them. It helps, but it's not your ticket to winning. 04:56 - Symptoms to her client's problem: It's sharing the host's links all the time. 06:50 - Lyndsay's Valuable Free Action [VFA]: Make sure that you're publishing it on your own website. 08:23 - Her Valuable Free Resource: Learn to repurpose your podcast guest opportunities and get more leads and clients: leverageyourpodcast.com/guest 08:34 - Q: What is the missing piece of how and what you need to repurpose from those episodes?A: And that would be reels and YouTube shorts. Tweetable episode from this episode: “Ask for the raw video from the host so that you can use that to select the sound bites and nuggets, reels, so that you're showcased in the way that you want to be showcased." - Lyndsay Phillips | |||