Podcast Marketing Sucks by Amanda Casinha-Ginther Episodes

Explore every episode of the podcast Marketing Sucks

Dive into the complete episode list for Marketing Sucks. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

	Title	Pub. Date	Duration
	What's Your Superpower?	29 Oct 2024	00:11:29
Too many entrepreneurs out there are suffering from an identity crisis and pretending to be something they’re not. If marketing your business feels super hard, it may because you’re forcing it — and because your efforts are unaligned with your unique gifts. Instead of twisting into a pretzel trying to fit someone else’s mold, you need to identify and lean into your authentic superpowers in your businesses. Superpowers are more than just skills or talents. They’re a combination of strength, experience, and perspective. When you know how to work with them, they can help you build your business with way more ease and confidence... and identifying your gifts is easier than you think. You’ll walk away from this episode of Marketing Sucks with the tools you need to own your superpowers and start standing out in your market! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How I realized my superpowers (and how I wield them in my business!) A simple activity that will help you uncover your true superpower How to apply your superpowers to your marketing and content strategy Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 01:19 My superpowers 04:42 Finding your superpowers 05:31 Why superpowers matter 06:52 Superpower activity 08:42 Applying superpower to strategy 10:39 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Turn Client Feedback into Social Media Gold	22 Oct 2024	00:15:37
When you’re making a big-ticket purchase, I’m going to bet that you check out three things: the features, the pricing, and the reviews. Very few people want to hand over their credit card deets without seeking out social proof… and that includes your prospective customers. If you’ve been wondering how to fill your website with glowing client testimonials, this episode of Marketing Sucks is for you! In this solo episode, I look at all things client feedback — how to get testimonials, why you need them, and where to use them. Tune in to learn how reviews can help you build your thought leadership, strengthen and refine your messaging, and massively boost your sales! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ The best moments to ask for reviews from your customers The best channels for featuring your client testimonials How to help your customers craft powerful and effective feedback (and how to leverage negative reviews!) Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro & statistics 03:17 Why reviews matter 05:37 Requesting reviews 07:47 Best places for testimonials 10:20 Turning reviews into social content 12:10 Ads, testimonial libraries & user-generated content 13:21 Leveraging negative reviews 14:19 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Build a Brand Through Networking with Amanda Leach	25 Jun 2024	00:34:16
When you’re used to doing everything in your business online, popping up at an event and networking face-to-face can feel like something out of the Twilight Zone - but some of the strongest brand-building happens offline. In this episode of Marketing Sucks, I sit down with the fabulous Amanda Leach, an accomplished entrepreneur and Realtor in the Greater Toronto Area, to talk about the magic that can happen when we shut down our laptops and meet up IRL. During this conversation, Amanda shares some truly brilliant strategies for turning community events into valuable referral sources, upgrading your listening skills, and keeping your chill when meeting your business idols. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Where Amanda sees the biggest wins from making in-person connections How to master the art and science of the follow-up The #1 networking tip for introverted and socially anxious biz owners Please rate, review, and subscribe! Guest bio: An entrepreneur for 18 years, Amanda Leach has landed in Real Estate and focuses on helping families upsize in the suburbs of the GTA. A wife and mom of two children and two puppies, she is busy balancing work and home life. Timestamps:‌ ‌ 00:12 Meet Amanda Leach 03:12 Where to find networking opportunities 06:14 Following up 10:18 Active listening tips 13:23 Introverts & the socially anxious 16:47 Arlene Dickinson & Grade 2 stories 21:39 Amanda’s brand-building results 26:40 Your action item 32:43 Quick-fire questions 33:34 Outro Links mentioned:‌ ‌ Amanda Leach amandaleach.com Facebook: facebook.com/amandaleachrealestate Instagram: @amandaleachrealestate — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Talk About Email Marketing	18 Jun 2024	00:17:44
In a world where literally billions of people hop on Instagram every month, social media is an amazing tool for growing your audience, building your thought leadership, and selling your offers. But as crucial as social media is for modern biz owners, there’s a major downside that we need to talk about. Here’s the thing: you do NOT own your social media space. At any moment, your fave platform could have an outage that lasts for hours - or even days. If you want a channel that will always be under your control, you need to start building (and selling to) your email list, too. Find the idea of email marketing intimidating? Don’t worry - I got you! In this short and sweet episode of Marketing Sucks, you’ll find five easy and effective email strategies that will help you start strong! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to organize and segment your list to maximize the value you deliver How to write subject lines that stand out and get clicked (and gather the evidence through A/B testing) How to give your audience exactly what they want and expect from you, every time! Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 02:18 Start with an audit 03:53 Segmentation 07:05 Subject lines 10:29 Providing value 12:25 Optimize for mobile 14:20 CTAs 16:00 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Put Our Best Selves Out There with Natacha Pennycooke	11 Jun 2024	00:33:24
Being a female biz owner is like playing the entrepreneurship game on hard mode. Not only are we expected to juggle work and home in ways that men aren’t, we tend to put more pressure on ourselves in both arenas. And when we’re not our best selves, it can be REALLY freaking hard to Do It All™. In this episode of Marketing Sucks, I sit down with the amazing therapist and mindset shift coach Natacha Pennycooke to talk about entrepreneurship, boundaries, wellness, and whether “finding balance” is a real thing. This super-juicy conversation explores how to identify what you truly need to have the life you want, how to give yourself permission to prioritize yourself - and how to actually make it happen! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to communicate your needs to others clearly and effectively Where to find a healthy support system in your 30s, 40s, and 50s How to create a supportive, human-first culture in your business Please rate, review, and subscribe! Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice. Timestamps:‌ ‌ 00:13 Meet Natacha Pennycooke 03:50 Mental health at work 05:38 Building a healthy work culture 08:19 Giving permission & scheduling self care 12:02 List-making & delegation 14:42 Support systems & communication 18:45 Envisioning & acting on your future 21:56 Fear zone v. growth zone 24:42 Social media strategies for mental health 29:24 Your action item 30:28 Quick-fire questions 32:17 Outro Links mentioned:‌ Natacha Pennycooke natachapennycooke.com theacceleratedleader.com Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo Mental Health at Work hbr.org/2021/10/its-a-new-era-for-mental-health-at-work — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Talk About B-Roll	04 Jun 2024	00:13:27
When it comes to video, you probably spend a lot of time thinking about how you’re going to deliver your message. But when you get creative with b-roll, you can communicate a lot without saying a single word. B-roll footage tells a story without the use of dialogue or text. When you see Reels set to the latest hit single showing people having a blast at a hot-ticket conference, giving a product demo, or offering a behind-the-scenes look into their creative process or morning work-out, you’re looking at b-roll. Yup, those sun-soaked vacation shots also count! B-roll is great for breaking up long, monotonous shots of video and keeping an audience awake and interested, but it’s also fantastic for telling an impactful story in a really short amount of time — all it takes is a little editing magic! In this episode of Marketing Sucks, you’ll discover everything you need to know about using b-roll to keep your content fresh, dynamic, and engaging. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ 5 main types of b-roll footage and how to use them effectively Why you may already be sitting on a total goldmine of b-roll footage 5 types of shots to capture, how they work, and when you should use them Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 00:51 What is b-roll footage? 01:49 Atmospheric b-roll 02:56 Undirected b-roll 03:54 Archival b-roll 05:01 Visual detail b-roll 06:20 Storytelling b-roll 06:58 Wide-angle shots 07:46 Medium shots 08:21 Close-up shots 09:25 Over-the-shoulder view 10:07 Tracking shots 11:02 Checklist 12:15 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Own Your Niche + Build a Course with Megan Walker	28 May 2024	00:38:37
To niche or not to niche? A lot of biz owners and course creators resist the idea of really niching down. But the more you tailor your offer and marketing to a carefully chosen niche, the more they’re going to check the boxes for those people who need you the most. In this episode of Marketing Sucks, I chat with the incredible Megan Walker, a health and medical marketing expert who helps her clinician clients create killer healthcare courses. Over the last two decades, Megan has become a legit master of evolution and reinvention — and she has a TON of juicy insights to share when it comes to owning your niche! Join us as we go deep into the nitty-gritty of developing a course, including what you need to consider BEFORE you get started. If building a program is on your to-do list, then you’re definitely in the right place! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ The biggest things that people forget to include in their programs (and why you need them!) How to identify the niches and program ideas that will likely have the highest ROI Whether it’s better to drip-feed course content or have it available all at once Please rate, review, and subscribe! Guest bio: Megan Walker is a health and medical marketing expert with over 25 years' experience. Her big focus is teaching clinicians how to develop healthcare courses that create time and financial freedom while helping more people improve their health. Timestamps:‌ ‌ 00:13 Intro 00:55 Meet Megan Walker 02:19 Megan’s business 04:41 Finding your niche 07:12 Gauging interest 11:24 What to include in your program 16:44 Improving your program 19:07 Drip feed or all-at-once? 21:04 Favourite tech 26:03 AI 31:12 Your action item 35:25 Quick-fire questions 37:13 Outro Links mentioned:‌ ‌ Megan Walker meganwalker.com meganwalker.com/bot meganwalker.com/10waystosave Instagram: @meganwalkermarketsavvy — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Talk About Showing Up When Life Gets Hard	21 May 2024	00:14:28
Here’s the thing about growing a business: you need to just get up and do the damn thing… even on those days when life feels hard. If you sometimes struggle to find the motivation to make your moves, you’re not alone. Literally no one has their sh*t together all the time — not even the shiny business gurus posting branded Reels daily. But when grief enters the picture, doing the damn thing can sometimes feel impossible. Grief is a super-intense human experience that impacts all areas of our lives. Even if you’re head-over-heels for the work that you do, grief can make it hard to even respond to your emails, let alone create content or continue a launch. This week’s episode of Marketing Sucks explores how we can still show up in a healthy way when life feels very, VERY hard — while giving ourselves the grace and patience that we deserve. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ 8 things that have helped me keep showing up even when things get really rough Why you don’t need to fake a smile for your audience (in fact, it can be better NOT to) How to set up necessary boundaries when you need to take a pause Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 04:05 Share your experience 05:24 Take a break 06:00 Schedule content 07:09 Delegating responsibilities 08:54 Limiting engagement 10:12 Lean on your support systems 11:10 Focus on meaningful content 12:10 Make yourself a priority — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Get Real About Women Entrepreneurship with Natalya Sebastian	14 May 2024	00:50:05
Have you ever followed a biz owner for years, loved their content, and finally started working with them… only to find that their offline personality is totally disconnected from the way they show up online? Yikes. It can feel like a Twilight Zone moment (and maybe even make you wonder what else they’ve been faking). In this episode of Marketing Sucks, I sit down with Natalya Sebastian, creator of the super-popular PilatesBodyWorkout platform, to talk about how to keep it REAL (and sustainable) on your socials. Natalya has built an incredible business that allows her to live a fabulous life overseas. Tune in as we dig into how her authenticity helped her grow her audience, her biggest business mistakes and lessons, and what to do when the haters and trolls start coming out of the woodwork. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ The hidden areas where you may be wasting money in your business Why “good” content isn’t dependent on getting a gajillion likes (and how reaching ONE person can make all the difference) Why women need to support other women — and why you should go ahead and pull off that audacious DM slide Please rate, review, and subscribe! Guest bio: Natalya Sebastian is a Pilates Transformation coach with over 20 years experience. She is a mom of two, an entrepreneur, and the creator of PilatesBodyWorkout. Timestamps:‌ ‌ 00:12 Intro 01:25 Meet Natalya Sebastian 05:04 Do you even need a website? 08:48 Building a social media following 11:46 Keep it authentic & consistent 13:50 Stop counting likes & followers 17:41 Don’t sweat the Stories 18:31 Dealing with haters 21:34 Women supporting women 30:01 Control what you can 32:57 How we manage 41:36 Maybe it’s not about YOU 44:59 Show up even in the sh*tty 46:29 Your action item 47:30 Quick-fire questions 00:00 Outro Links mentioned:‌ ‌ Natalya Sebastian pilatesbodyworkout.com Instagram: @pilatesbodyworkout — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Talk about Your Client Journey	07 May 2024	00:11:02
How do you turn a total stranger into your latest happy customer? You meet them where they are in the customer journey… and give them exactly what they need in order to keep moving through it. This episode of Marketing Sucks is all about the five stages of the customer journey — from ‘totally unaware’ to ‘pulling out the credit card’ — and how to let your potential customers know who you are, what you do, why you do it, and why they need you, without leaving them confused, skeptical, lost, or bored. Tune in for a ton of juicy tips that will help you tailor your content throughout your website and socials, so you can connect with your audience no matter which stage they’re at! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to keep people on your page and engaged as they learn about your brand The most effective ways to leverage testimonials and user-generated content to get people ready to buy How to create a sense of urgency (without being sleazy or slimy!) Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 00:50 The Unaware stage 02:45 The Problem-Aware stage 03:50 The Solution-Aware stage 05:41 The Product-Aware stage 06:52 The Ready-to-Buy stage 08:50 Recap 09:37 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Here's Your Ultimate Reels Checklist	30 Apr 2024	00:08:13
Maybe you’re at the point where you feel good about the Reels that you’re posting… but how much time do you sink into creating them? If you’re spending half a day putting together a one-minute video, you’re not getting your best ROI. Even worse: spending hours making a Reel and then second-guessing yourself out of posting it at all! Let’s make your next batch of Reels your best batch. In this episode of Marketing Sucks, I walk you through my Ultimate Reels Checklist. Tune in to discover my no-frills guide to optimized, effective, and aligned video creation. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How we waste our time when it comes to video creation — and why you should stick to a 3-take limit A step-by-step guide to choosing your best topics (and how to approach them) A sneaky, time-saving wardrobe hack for batch Reel recording Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 01:15 Organizing your time 02:52 Topics, sub-topics & hooks 04:47 Set, lighting & outfits 05:33 Don’t overthink it 07:04 Your action item Links mentioned:‌ ‌ Ultimate Reels checklist Marketing Sucks #13: You Can Get Better At Your Hooks — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Get Your Content Out There with Dori Adams	23 Apr 2024	00:37:22
Dori Adams is a former advertising creative, a brilliant storyteller, and the owner of one of the coolest businesses I’ve come across recently. Her shutterb platform connects business owners and event planners to a community of affordable smartphone camera creators (aka shutterbz) available to capture their events — absolutely genius! As a former corporate marketer who worked on multi-million-dollar TV spots for giant brands like Labatt, Dori had to switch up her thinking when it came to serving small businesses in the world of digital marketing. In this episode, we dig into the surprises that popped up during the start-up stage, her big business model pivot, and why you may want to hire a shutterb for your next event! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ What Dori took from her corporate ad experience when building her biz (and what she left behind) How she evolves shutterb’s packages to reflect current video content trends The wounds you can collect while in a male-dominated industry — and how to recover once you leave Please rate, review, and subscribe! Guest bio: Dori Adams brings a visionary leadership approach that is propelling shutterb into culture. With 15 years experience in advertising, Dori is creating a brand, culture, and community centred around storytelling through content. Timestamps:‌ ‌ 00:11 Intro & meet Dori Adams 03:26 shutterb creators 06:49 Traditional v. digital marketing 09:17 Launching shutterb 11:11 Prioritizing joy, not fear 15:04 Start-up surprises & pivots 19:33 Evolving offers & bottlenecking 23:41 Male-dominated industry recovery 25:09 Say what you want 29:43 What’s missing in content 33:20 Your action item 35:46 Quick-fire questions Links mentioned:‌ ‌ shutterb.co Instagram: @shutterb.co You’re Excited, Not Nervous. You Just Keep Telling Yourself That by Melissa Dahl — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Building an E-Commerce Empire with Love, Saranghae	15 Oct 2024	00:40:26
In a world of high-def images, the skincare industry is hotter than ever — and Asian skincare brands are one of today’s biggest beauty trends. In this episode of Marketing Sucks, I sit down with husband-and-wife team Peter Lee and Andrea Mourad, co-founders of the amaaazing Korean skincare brands Saranghae Skincare and Orora Skin Science, to dive into the nuts and bolts of building a successful beauty brand, from launching new lines to upleveling your e-commerce game. During this juicy conversation, Peter and Andrea spill the story behind their incredible brands and the science behind their breakthrough bioactive formulations. Tune in to learn how they’re facing the biggest obstacles faced by e-commerce brands today, and how they balance life and business as partners. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ A simple hack for getting customer feedback that’ll help you identify product opportunities How to win awards and earn recognition for your products The mindset shift that can help you find more joy in your life and work After you’ve listened to the episode, subscribe to Andrea and Peter’s podcast Love, Saranghae! Please rate, review, and subscribe! Guest bio: Andrea Mourad and Peter Lee are the co-founders of two award-winning Korean skincare companies: Saranghae Skincare and Orora Skin Science. Partners in life and business together, they are on a mission to share their journey through the exciting world of entrepreneurship, relationships, and the secrets behind achieving that coveted healthy glow. Timestamps:‌ ‌ 00:12 Meet Peter Lee & Andrea Mourad 01:15 Story behind the brands 04:18 Brand evolution 07:11 Identifying gaps 11:35 Biggest e-comm challenges 15:46 Support the good brands! 17:50 HumaColl21 21:32 Winning product awards 24:39 Believe in your products 26:41 Balancing life & business 29:26 Working abroad & mindset shifts 34:24 Favourite products 37:21 Upcoming launches Andrea Mourad and Peter Lee Peter Lee & Andrea Mourad lovesaranghae.com [20% off the entire website with promo code GRINDSOCIAL20] Instagram: @lovesaranghaeskin Our favourite products: — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	You Can Get Better At Your Hooks	16 Apr 2024	00:09:34
In a world where everyone is completely addicted to scrolling, how do you stand out on the feed and grab their attention? By pulling them in with a killer hook. A great hook can get eyes on your Reel, get your email opened, or boost the stats on any other type of content you create. The problem? Creating hooks may be one of the hardest parts of marketing! They need to grab attention, but shouldn’t be too click-baity. They need to be short and snappy, but still make people curious. They need to be relevant and entertaining. And if it doesn’t make your audience want to engage in the conversation, it’s just not a good hook. In this episode of Marketing Sucks, I reveal how you can get better at coming up with fresh hooks that align with your brand and connect with your audience! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Exactly what a hook does and why you need them in your content The benefits of creating your own personal hook style (and how to do it) What makes a GREAT hook — and 3 ways to know when you’ve nailed one! Links mentioned:‌ ‌ 50 Hooks Freebie: https://grindsocialmedia.mykajabi.com/50hooks Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 00:46 What is a hook? 01:45 Effective hooks 02:36 Grab attention & spark curiosity 03:59 Connection & reach 04:54 Nailed it! 08:14 Your action item 00:00 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Talk About Client Relationships with Fran Murray	09 Apr 2024	00:41:17
There’s nothing better than having a customer who gets you, loves what you do, and wants the world to know it. Once you have them, you don’t want to let them go — so, how do you build strong client relationships with real staying power? My guest for this episode of Marketing Sucks is a total genius at nurturing customer relationships — and she’s built a thriving business dedicated to helping her clients do just that! Fran Murray is the amazing founder and CEO of Fran Murray Co., a boutique gifting agency that champions female and BIPOC product-based businesses. During this conversation, we talk about why smart businesses go beyond phone calls and thank-you notes, the big lightbulb moments that totally shifted her business model, and how she’s expanding the reach and prestige of small product businesses. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How the fine art of strategic gifting contributes to long-term biz relationships and referrals How to curate your client’s feelings as they open your gift box (no matter what it contains!) What Fran looks for when sourcing vendors — and why her application process is so strict Please rate, review, and subscribe! Guest bio: Fran is a Food Network competitor, author, mom of four, as well as Founder & CEO of Fran Murray Co., a Canadian profit-philanthropic luxury gifting agency that helps high-ticket, service-based businesses nurture key relationships and support small businesses through relationships-based gifting strategies. Her dual mission is to bridge the revenue gap in female and BIPOC product-based small businesses while revolutionizing business practices from transactional to relational, creating lasting impact. Timestamps:‌ ‌ 00:12 Intro 02:31 Meet Fran Murray 04:46 Bread-crumb moments 10:57 Sourcing new vendors 13:09 Strategic gifting with Fran 19:07 Curating feelings & experiences 23:14 Gifting = marketing 27:05 Authentic & memorable gifting 29:07 Less transactional, more relational 32:51 Your action item 36:12 Quick-fire questions 40:22 Outro Links mentioned:‌ ‌ Fran Murray franmurray.co Instagram: @franmurray.co — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Build Confidence Together	02 Apr 2024	00:19:01
Real talk: showing up online is scary. It just IS. Hitting record on a Reel or going Live can bring up all kinds of insecurities and take your imposter syndrome from 0-100 in no time. But showing up authentically, warts and all, is the best way to build a powerful connection with your audience. If you’re hiding behind stock photos and playing it safe, your dream clients are less likely to find you relatable or want to work with you. In this short’n’sweet episode of Marketing Sucks, I share five tips that will help you build up your confidence and get more comfortable with being visible, so you can start doing the damn thing and showing up for your audience, both online and offline. Bonus: you may actually start having fun with your marketing (seriously!). Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to build your best biz support circle and what to look for in these relationships Why you need to stop paying attention to what everyone else is doing How to set goals that actually make sense for your schedule (and start building connections in just 1 minute per week!) Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 01:10 Confidence & taking up space 03:47 Surround yourself with positive relationships 06:04 Set your goals 08:23 Embrace your authentic self 12:06 Limit your content consumption 13:46 Practice, experiment & have fun 17:27 Your action item 18:22 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Get Your Products Sold with Heather Hird	26 Mar 2024	00:29:50
If you run a product-based biz, you already know that most of the content out there is aimed at service businesses. Marketing a product requires a different approach and mindset, and it can be a LOT harder to track down real, actionable, needle-moving strategies. Product businesses need love too, and this episode of Marketing Sucks is packed with insights to help you get your goods into retail shops! As the owner and founder of Alteration Consulting, my brilliant guest Heather Hird helps busy product entrepreneurs carve out their space in the market and get clear on their best path to growth. During this conversation, she shares some of her juiciest tips drawn from 15+ years of sales and biz strategy experience. Listen now to learn the what, why, when, and how of claiming your space on the retail shelf, from building relationships with buyers to protecting your profit margins! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to pitch your product to your top retailers, from big box stores to mom & pop boutiques What you need to know BEFORE setting your wholesale pricing — and the #1 mistake product businesses make When to start planning your seasonal launches and how to manage your inventory all year round Please rate, review, and subscribe! Guest bio: Heather is a business consultant with over 15 years of experience in sales, design, marketing, and business operations. She is the owner of Alteration Consulting where she guides emerging product brands to scale through diversifying sales channels, with a focus on retail and wholesale. With a focus on streamlining operations and relationship management, Heather helps brands create a solid foundation on which to build their revenue. Timestamps:‌ ‌ 00:12 Intro 01:17 Meet Heather Hird 03:21 Pitching your product to retailers 05:34 Follow-up process 10:07 When to plan seasonal launches 14:43 Working with influencers & collaborators 16:26 Setting your wholesale pricing 20:21 Inventory management 26:31 Your action item 27:24 Quick-fire questions & outro Links mentioned:‌ ‌ Heather Hird alterationconsulting.com/sales-momentum Instagram: @alterationconsulting — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Talk About Engagement Metrics	19 Mar 2024	00:17:15
Tired of spending hours making Reels that no one seems to watch, let alone comment on? Frustrated by a lack of likes on posts that tick literally every box of your dream clients’ pain points? While Instagram can be an extremely valuable tool in your marketing kit, it can also drive you crazy when the response you get doesn't align with the effort you put in. This episode of Marketing Sucks is all about Instagram engagement: what it means, why you may be missing out, and how to fix it! Listen now to learn how to decode your metrics and use those insights to grow online and hit your marketing goals, whether that means selling out your program, filling up your webinar, growing your list, or just building brand awareness. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ 6 engagement metrics you should be watching and why these numbers may be low How to audit and optimize your Instagram profile How to get the conversation started in the comments (with a real-life example that just may get me cancelled!) Do you literally want to crawl inside a hole and hide forever when it comes to showing up in front of your audience — and want to build the confidence to just do the damn thing? OPENING IN APRIL 2024: The Social-lite Haus is where women gather to take their thought leadership and actually put it online. It's not just about marketing training; it's about cultivating unshakeable confidence and fostering accountability with a community cheering you on every step of the way. Apply today: https://grindsocialmedia.mykajabi.com/sociallite_haus Timestamps:‌ ‌ 00:11 Intro 02:04 Bio, links & highlights 05:23 Likes 06:38 Comments 09:31 Shares 10:48 Saves 12:00 Views 14:00 Sales 15:02 Your action item 16:27 Outro Links mentioned:‌ ‌ Jizzy Jewelry TikTok: @amandaldbooth (warning: NSFW) — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Get You Published with Sabrina Greer	12 Mar 2024	00:33:27
Do you have a book idea floating around in your head… or maybe a full-on manuscript hidden away on your laptop? What’s keeping you from getting it out into the world? If the answer is fear, you’re not alone. The idea of publishing can be legit terrifying, especially if you’re sharing your personal story —but it’s your vulnerability that can create the biggest impact for your biz! In this episode of Marketing Sucks, I sit down with the amazing Sabrina Greer. Sabrina is not only a bestselling author, she’s also the CEO of fEMPOWER Publications Inc., a full-service book publishing concierge for badass female thought leaders. (Full disclosure: she’s also my publisher!). During this conversation, we talk about all things publishing. Tune in to learn how Sabrina is disrupting the publishing industry and making it easier for women around the world to tell their stories, her juiciest tips for adding ease to your writing process, and the MAJOR perks that being a published author can bring to your business. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why your book doesn’t need to be about your biz to get readers excited to work with you What “thought leadership” actually means and how to contribute to it in your space How to protect your unique intellectual property and avoid common copyright traps Please rate, review, and subscribe! Guest bio: Sabrina Greer is a best-selling author, international publisher, motivational speaker, podcast host, and business coach to creative entrepreneurs. She is the CEO and visionary behind fEMPOWER Publications Inc. (formerly known as YGTMedia Company) a publishing house for female thought leaders. As a survivor of the beauty industry and a fashion model in recovery, Sabrina is passionate about positive body image advocacy and empowering women’s self worth. Timestamps:‌ ‌ 00:11 Intro 01:19 Meet Sabrina Greer 03:23 Modelling, self worth & confidence 07:26 Personal stories connect! 10:40 Grow your thought leadership 15:03 Copyright your IP 19:20 3 reasons writing feels hard 23:54 Show the behind-the-scenes 27:49 Your action item 31:02 Quick-fire questions & outro Links mentioned:‌ Sabrina Greer fempower.pub Instagram: @thesabrinagreer — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Build a Content Strategy	05 Mar 2024	00:26:06
You know the drill: you write up an Instagram caption. You add your images and emojis. You double-check to make sure that you included a CTA. You post. You wait. And then… crickets. Tale as old as time. It’s easy to get frustrated when you feel like you’re screaming into the void. But if you’re not marketing with intention, you just won’t get the results you’re looking for… no matter how many Reels or posts you share every week. One of the most-asked questions that I get from my audience is “How the hell do I build a content strategy?” - and that’s exactly what I cover in this episode of Marketing Sucks! Tune in to learn how to use Instagram to its full potential, including how, what, and when to post. I talk about how to audit your page, build more intention into your content creation, and take your audience on a journey that includes visuals, storytelling, and an interactive element. You can thank me later! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why “consistency” doesn’t mean showing up every day and how to create a schedule that fits your goals How to DIY a cohesive visual identity and tone throughout your content - no design experience necessary! What goes into a perfect Instagram caption and how to make sales CTAs fun (I said what I said!) Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 01:10 Instagram as a visual narrative 02:21 Auditing your page 03:33 Consistency 04:39 Visuals & tone 08:02 Storytelling & captions 11:41 Calls-to-action 14:50 “What do I post?” 17:36 UGC 19:16 Understanding your performance 21:42 5 steps for putting it all together 23:45 Your action item 25:12 Outro Links mentioned:‌ ‌ Marketing Sucks #2: Let’s Write Your Brand Story with Philip Ginther Marketing Sucks #5: Let's Get Vulnerable with Christella Morris — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Get You Organized with Kallai Plummer	27 Feb 2024	00:33:55
The back-end of your business is just as important as the parts your clients see. When it’s not running smoothly, you wind up doing WAY more work than you need to - cue feeling exhausted, overwhelmed, and frustrated. If your zone of genius doesn’t include organization, project management, or tech, you definitely want to listen to this episode of Marketing Sucks! My guest Kallai Plummer is a Virtual COO and business coach who helps to streamline and optimize the back-ends of women-owned businesses, so that her clients can stop doing the tasks they can’t stand and focus on the work that actually brings them joy. During this conversation, we dig into the nitty-gritty behind-the-scenes of running a business and reveal what YOU can do to better set yourself up for success. From smarter delegation to task management systems to choosing the right platforms, you’ll walk away from this episode with juicy action items that you can implement today! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to set up a less overwhelming back-end - with expert app and tool recommendations! The big mistakes biz owners make when it comes to their back-end (and how to avoid them) What sets Virtual COOs apart from VAs and OBMs, and how to know when you’re ready to work with one Please rate, review, and subscribe! Guest bio: Kallai Plummer is a Virtual COO, business coach, and podcast host. As the founder of Kal+Co., Kallai has helped women in business not only build the back end of their business with people, processes, and profit but has also walked beside them transitioning them to be confident leaders of their business with a clear vision. She regularly shares wisdom and insight along with other empowering women in business on That Big CEO Energy, a podcast for women ready to unlock the mindset and strategy for big success. Timestamps:‌ ‌ 00:12 Intro 01:05 Meet Kallai Plummer 02:23 When to look for a Virtual COO 05:52 Better delegation 08:32 Task management systems 12:08 Don’t feel guilty 15:20 Choosing your platforms 18:52 Hiring team members 22:31 Fave tech tools 29:19 Your action item 30:38 Quick-fire questions 31:55 Outro Links mentioned:‌ ‌ Kallai Plummer thekalandco.com Instagram: @_kalandco — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	You Can Show Up Online	20 Feb 2024	00:23:09
What’s one thing that we love to see other people do… but hate to do ourselves? Post Instagram Stories, of course! There are FAR too many biz owners out there who aren’t using Stories often enough (or ever!), and it all boils down to one thing. We’re scared of putting ourselves out there. I’ll tell you right now: if you’re not using Stories, you’re missing out on BIG opportunities to build your connection with your audience, get seen by more people, and drive more sales - in fact, some of my most successful launches have happened almost exclusively through my Instagram Stories! In this episode of Marketing Sucks, I take a deep-dive into Stories: why we need them, why we hate them, and how to get over your fear and just DO the damn thing. Tune in as I reveal how to cut through the noise and get to the heart of what your audience wants - and what can happen when you stop hiding behind your feed, show up with intention, and speak to your community! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to cut the fluff and deliver clear, impactful messaging that leads to action What you need to know about your audience before you hit ‘record’ 3 things you should NOT do with your Stories (and how to show up as your best self!) Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 02:32 Clarify your messaging 03:51 Focus on the problem you solve 05:35 How NOT to use Stories 07:39 What you need to know about your audience 10:10 How to get started 12:53 How to show up & chose your topics 16:47 Calls to action 18:04 UGC & boosting engagement 20:24 Your action item 22:28 Outro Links mentioned:‌ ‌ Marketing Sucks #1: Let's Drive Sales & Boost Brand Awareness with Intention Marketing Sucks #2: Let’s Write Your Brand Story — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Get Vulnerable with Christella Morris	13 Feb 2024	00:38:23
The #1 unavoidable lesson of entrepreneurship: life sometimes hands you a bag of sht and you just need to deal with it and keep moving. The trick? Staying vulnerable and authentic as you do. In this episode of Marketing Sucks, I’m joined by incredible brand photographer Christella Morris whose business, Christella Luna Photo Co., is a six-year-long love story with photography, community, and memory-making. From big life changes to major health issues, Christella has definitely handled her share of sht while building her biz… and she’s not afraid to get REAL. We dig into how she dealt with a shocking medical diagnosis while prepping for the busiest season in her business - and why her choice to offer a raw and candid look behind the scenes resonated with her audience. Tune in to learn how Christella balanced her desire to be authentic with her fear of going public with her diagnosis, the impact her illness and transparency had on her business, and the value of anti-aspirational content. She also reveals how to ditch your boring headshots and take brand photos that stop the scroll! CONTENT NOTE: we talk about cancer between 03:19 and 18:09 - if you’re sensitive to this topic, skip ahead! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why your candidness must match your personality in order to hit the way you want it to How to take brand photos that are weird, alternative, different, and 100% YOU When to say no and how to let go when it comes to your clients and audience Please rate, review, and subscribe! Guest bio: With a foundation in lifestyle photography, branding and content creation, Christella Morris captivates through her lens, creating fun, fulfilling experiences of being on camera, and capturing gorgeous portraits. A busy mom of three kids aged 5 to 13, Christella lives in Ajax with her partner Justine, kiddos, dog and cat. Timestamps:‌ ‌ 00:11 Intro 01:31 Meet Christella Morris 03:02 Cancer story 07:28 Planning mode & going public 09:31 Showing up authentically 12:57 Impact & anti-aspirational content 18:09 When to say No 20:03 Captivating photos 28:06 Prompting 33:09 Your action item 35:49 Quick-fire questions 36:43 Outro Links mentioned:‌ ‌ Christella Morris book.usesession.com/i/CWsrKfsGG Instagram: @christellalunaphotos, @christellalunalove — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Mental Health Matters: Quarterly Check-In with Natacha Pennycooke	08 Oct 2024	00:29:10
Happy World Mental Health Month! Entrepreneurs definitely need reminders to prioritize our well-being, especially as we move into winter (AKA the depression season). In this episode of Marketing Sucks, I sit down once again with the one and only Natacha Pennycooke, award-winning psychotherapist and leader in workplace mental health and safety, to talk about our heightened risk of mental health issues during these sun-deprived months, and what we can do to stay healthy and protect our peace. Tune in to learn the physical and emotional symptoms you should watch out for (and what to do when you recognize them), how to cultivate some game-changing self-compassion, and why we all need to overcome the internal stigma that keeps us from asking for the help we need. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Common challenges we face during the winter months — and the 4 Ds that will help decrease your mental load! How your mind and body team up to slow you down when you ignore their signals How to build resiliency without hitting burnout Please rate, review, and subscribe! Guest bio: Natacha Pennycooke is a Leader in Workplace Mental Health & Safety, Mindset Coach, award-winning Psychotherapist, and CEO of Natacha Pennycooke Psychotherapy, a private group practice of therapists who help people struggling with fear and self-doubt, and who have been historically racialized and marginalized in their quest for success. As a Mindset Shift coach, she believes that understanding the power of the mind is key to unlocking and unblocking our greatest potential. As a consultant, she specializes in facilitating mental health strategies that incorporate wellness and inclusion for long-term growth and productive change. Timestamps:‌ ‌ 00:11 Welcome back, Natacha Pennycooke! 03:11 World Mental Health Month 04:27 Symptoms to watch for 07:13 Common challenges & the 4 Ds 11:18 Building resiliency 14:34 Self care 16:57 Cultivating self compassion 21:57 Overcoming stigma 26:42 Submit questions! 27:16 Outro Links mentioned:‌ ‌ Natacha Pennycooke natachapennycooke.com theacceleratedleader.com Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo World Mental Health Day who.int/campaigns/world-mental-health-day — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let’s Get Better at Selling Ourselves with Britteney Ofodile	06 Feb 2024	00:28:56
Selling yourself is HARD. In fact, it’s one of the biggest stumbling blocks for both new and seasoned entrepreneurs - especially women! Even when you know for a fact that your offer is EXACTLY what your audience needs, talking about it can feel super uncomfortable - so why is that? And how can we start showing up and asking for the sale with more confidence? In this episode of Marketing Sucks, sales queen Britteney Ofodile breaks down her favourite sales strategies and reveals her secret to selling in a way that actually feels GOOD (yep, you read that right!). Tune in as we discuss the impact of a good wardrobe glow-up, the key to building warm and authentic connections, and why you should think about sales and marketing as a dating game! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ The massive mindset shift that will totally change your approach to selling Two cringey sales mistakes that’ll probably get you blocked (and what to do instead) When to move from the soft sell to the hard sell, and what that can look like How to sell to DIY and high-ticket customers How to sell multiple products to one audience without looking like a hot mess! Please rate, review, and subscribe! Guest bio: Britteney Ofodile (pronounced oh-fo-dee-lay) helps women level up their businesses, show up as their authentic selves, and align it all to their driven purpose. With 20+ years of experience in corporate America, she has built and led teams, coached and mentored others, and improved their performance proficiency. Now, she takes that same energy, drive, and passion and moves her clients forward. Timestamps:‌ ‌ 00:12 Meet Britteney Ofodile 03:35 Shifting your view of sales 05:08 Selling one thing v. multiple things 06:26 Selling that feels good 08:46 How to talk to your audience 10:14 The dating game 12:30 Moving from soft sales to hard sales 16:51 Setting up for the sales conversation 18:24 Two cringey sales mistakes 22:07 Britteney’s takeaways & your action item 25:25 Quick-fire questions 27:57 Outro Links mentioned:‌ ‌ Britteney Ofodile britteneythecoach.com Instagram: @britteney_coach — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let’s Write Your Brand Story with Philip Ginther	30 Jan 2024	00:29:11
When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you! As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik’s Cube. In this episode of Marketing Sucks, I sit down with Phil to tackle some of the biggest FAQs around copywriting for brands. Tune in to learn Phil’s top tips for easy, consistent brand storytelling that connects, including a simple celeb-themed writing exercise that’ll help you master the tone of your brand voice without overthinking it! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Easy ways to weave your story into your marketing without making it about selling How to lean into your brand’s pillars and avoid stepping out of your lane The secret to turning user-generated content into marketing GOLD! The brands that are CRUSHING it right now (and what you can learn from them) Please rate, review, and subscribe! Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play. Timestamps:‌ ‌ 00:12 Meet Phil Ginther 01:32 Phil’s business journey 03:15 Leaving the daily grind 05:22 Joining Spin Master 08:11 Know thyself & thy lane 10:23 Weaving story into marketing 13:29: UGC, Red Bull & Liquid Death 17:10 Brand voice exercise 22:09 Your action item 25:04 Quick-fire questions 26:06 Headphone story & outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let's Drive Sales & Boost Brand Awareness with Intention	23 Jan 2024	00:13:43
Do you look to the big influencers and hot trends for your marketing inspo, only to have your efforts fall flat, over and over? If you think that you need to chase trends and copy the most popular accounts in order to make sales, we need to talk. The truth is that there’s a huge difference between influencers selling someone else’s products and business owners selling their own - and when the purpose behind the marketing is different, using the same tactics won’t deliver the same results. If you want to build real connections that drive engagement and sales, you need to think about the WHY behind your marketing. In this episode of Marketing Sucks, you’ll get the low-down on what it means to market with intention to your community, what that can look like, and the actions you can take to get started today! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ 3 big questions to ask about each area of your marketing How to balance value-driven content and sales content in order to stop the scroll How to add attention-grabbing personalization to your emails, videos, and captions How to fill the gaps in your messaging and build engagement Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 01:50 3 questions to ask 02:37 The Why question 03:10 The What question 03:44 Selling v. offering value 05:21 Using personalization 07:18 Building engagement 09:25 Value-conscious consumers 11:09 Your action item 12:58 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Welcome to Marketing Sucks	16 Jan 2024	00:08:51
Marketing sucks. You know it. I know it. So let’s do something about it together. Marketing Sucks is the podcast for busy business owners who hate marketing - and want to learn EXACTLY what to do to get better at it. Zero filler. No nonsense. Just the kick in the ass you need to start making the right marketing moves! I’m Amanda Casinha, social media strategist, branding expert, author, and founder of Grind Social Media + Co. Each week, I talk to ad experts, funnel developers, content creators, and changemakers about their bold strategies, big breakthroughs, useful failures, and unconventional experiences - and I’d love it if you’d join me! Here’s what you can expect: Short episodes packed with a-ha moments that’ll change the way you think about marketing Real stories from real people exploring what works, what doesn’t, and WHY Actionable tips that you can start implementing right away Sound good? Hit play to hear a sneak preview of the first three episodes, and walk away with juicy insights about marketing with intention, creating your brand voice, and selling in the DMs. Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 03:34 Episode 1 preview: marketing with intention 04:53 Episode 2 preview: writing your brand story 06:23 Episode 3 preview: selling yourself — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	How to Get Back Online After Taking a Break	24 Sep 2024	00:13:46
As summer comes to an end, many biz owners are getting ready to get back onto their socials, reconnect with their audience, and start working toward their year-end goals. What’s the best way to come back online after taking a bit of a break — and how do you make it feel seamless for your followers? In this episode of Marketing Sucks, I reveal my best tips and strategies for showing up online again in an intentional and strategic way, from getting reacquainted with your audience to catching up on the hottest social trends you may have missed. Listen now to learn how to get back onto your socials in a way that feels good for you and your followers, cuts down on the overwhelm, and truly makes sense for your business goals. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ 3 reasons why I decided NOT to show up on my business account over the summer How to ease back into regular posting (and what your first Reel could look like!) How to renew your marketing with intention, so you can get the results you want without doing more than you need to Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 02:05 Redefining success 03:44 Prioritizing life 06:13 Explaining the break 07:51 Marketing with intention 09:00 Playing catch-up 10:01 Choosing your schedule 12:07 Action item & outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Summer Recap Living In Portugal	10 Sep 2024	00:27:47
As entrepreneurs, we NEED time to slow down our businesses, reconnect with our loved ones, and recharge our batteries. Staycations don’t always get the job done, as it’s hard to fully relax when everyone around you is still ‘GO-GO-GO.’ Maybe you dream about putting your biz on quiet mode and jetting off to a coast or cabin for the summer — but wonder what that actually looks like in practice (especially if you have kids). Thanks to my annual tradition of spending the summer in Portugal, I can give you a little sneak peek! This episode of Marketing Sucks marks the return of my first-ever guest: my husband, Phil Ginther. During this conversation, we look back on our summer living and working in Portugal — our fave moments, our big takeaways, and why we’ll think twice before booking into another haunted hotel! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How we balance work, rest, travel, and kids while living in a different country Why you need to embrace flexibility and manage your expectations while abroad Why my work experience was different this summer (and the biggest lesson I learned) Please rate, review, and subscribe! Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years of experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play. Timestamps:‌ ‌ 00:12 Intro 01:01 Meet Phil Ginther 02:16 Slow down your vibe & environment 04:53 Phone use 06:29 Favourite moment & Pousada da Serra da Estrela 11:34 Restaurant story 15:12 Work + travel + kids 19:57 What set this summer apart 23:25 Going into September 26:51 Outro Links mentioned:‌ ‌ Pousada da Serra da Estrela atlasobscura.com/places/miradouro-do-sanatorio — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Let’s Talk About Hustle Culture	27 Aug 2024	00:22:18
Over the past couple of years, hustle culture has dipped in popularity in the online business space, and for good reason: it SUCKS. When we’re burning the candle at both ends and not creating the space to take care of ourselves, we’re not just hurting our health and well-being — we’re hurting our businesses. If you want to thrive in all areas of your life, opting out of the 24/7 grind is a no-brainer. In this episode of Marketing Sucks, you’ll learn how to assess whether you’re suffering the impacts of hustle culture, and 3 simple tips that can help you ditch the hustle and create a healthier balance! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why toxic positivity and toxic productivity are so harmful How to let go of the guilt and embrace some much-needed downtime The trick to getting enough R&R during your work-week, so you always feel recharged Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 01:56 Why I changed my mind 02:45 What is hustle culture? 04:33 Toxic productivity 05:55 Assess the impacts of hustle culture 07:48 Guilt mentality 11:21 Apathetic attitude 13:38 Toxic positivity 14:14 Risk of illness 16:01 Take more breaks 17:53 Positive self-talk 18:51 Make time for YOU 20:52 Your action item 21:48 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Content Marketing Hacks to Save You Time	13 Aug 2024	00:16:54
Psst, here’s the secret they don’t want you to know: you don’t need to create brand new content from scratch every week to grow your business. When you get organized, strip down to the essentials, and build a practical marketing plan that actually fits your biz goals, you can stop wasting time on things that aren’t making you any money — and start seeing REAL results. In this solo episode of Marketing Sucks, I share some of my juiciest time-saving content marketing hacks, designed to help you do the damn thing and make that money without the unnecessary time-sink and busywork. You’ll learn how to take your content marketing back to the basics, with powerful action items that will get you started TODAY. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to nail down messaging that sells your products on your desired timeline How to get a ton of use out of a single piece of content (even if it’s over a year old) The trick to launching with less stress, more delegation, and maximum automation Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 02:01 Planning your marketing & measuring impact 04:33 Tweaking your messaging 05:59 Timelines, delegation & automation 10:16 Recap & story archive example 12:33 Repurposing content 14:07 Get organized 15:14 Your action item 16:00 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Social Media Do’s and Don’ts	23 Jul 2024	00:17:47
Are you a master of social media etiquette? Or are you unknowingly committing social media faux pas on the regular? While having an active online presence can build your audience and boost your sales, not all content is created equal - and social media missteps can irritate, confuse, or even repel your hard-earned followers. In this juicy episode of Marketing Sucks, I share a few common content mistakes that drive my inner social media strategist absolutely bonkers every time I scroll through my feed - and what you should be doing instead! Listen now to learn six major social media do’s and don’ts that will help you elevate your social media presence, build a deeper relationship with your audience, and stop the scroll. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why focusing on yourself is the least compelling way to get people interested in working with you - and what it actually means to “post valuable content” How to take a social media break without ghosting your audience Why you should be spending WAY more time in your DMs (and commenting on other people’s posts!) Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 01:09 Avoid the I & “post valuable content” 05:31 Respond to DMs 08:25 Schedule life first, biz second 12:49 Posting & ghosting 13:48 Over-tagging 16:22 Making it all about you 17:07 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Updates from Portugal	09 Jul 2024	00:20:28
Olá, meus amigos! This episode of Marketing Sucks comes to you from sunny Portugal, where my family and I will be living for the next three months. This has become our annual summer tradition, inspired by my childhood experiences of travelling to Portugal. While online businesses give you the freedom to work from anywhere, it isn’t always a seamless transition! In this solo episode, I share the juiciest and most surprising insights I’ve learned from living and working in Europe, the shifts and boundaries that keep my biz running without burning me out, and some updates around what you can expect from the podcast over the next couple of months. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How I modify my office hours, content schedule, and expectations while working abroad The harsh reality checks we experienced upon arrival - and how to make sure your new space is ready when you are How to set your remote work boundaries on day 1 of client onboarding Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 02:04 Making business changes 03:13 Shifting priorities & building community 05:28 The slow pace of Portugal 07:20 Reality checks 09:07 Setting boundaries & expectations 13:02 Discovering a new you 15:48 Taking a content pause 18:18 Podcast updates 19:50 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	My Predictions for Marketing in 2025	12 Nov 2024	00:12:59
Two big questions are floating around the business world right now: how will marketing evolve in 2025? And, more importantly, what does that actually mean for my business? Thanks to market saturation and changing consumer expectations, brands will need to switch up their strategy to stand out and stop the scroll. But while many experts are hyping up sexy new tech as the 2025 game-changer, I see content, connection, and community playing a huge role in brand-building and revenue growth over the next 12 months. Grab a pen and get ready to take some notes - this juicy episode of Marketing Sucks reveals my top five marketing predictions for 2025 (and what to implement in order to get your best results). You’ll get my hot takes on paid influencers, boring Instagram posts, ethical marketing, social fatigue, and more! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why affiliate marketing will have a major moment in 2025 (and how to get a head-start) Why digital content will become more dynamic - and why random b-roll footage just won’t cut it How to engage in the ethical branding your audience is starting to expect from you Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 01:23 Authentic reach 04:05 Interactive & dynamic content 06:04 Engage or miss out! 07:50 Sustainable & ethical branding 11:18 Mental health 12:14 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Year-End Marketing Review: Key Steps for Success Next Year	19 Nov 2024	00:15:34
While few business owners truly love digging into the back-end of their businesses, taking an honest, no-BS look at your numbers is the best way to uncover what’s working for you… and what isn’t. Scheduling a year-end marketing review will give you crucial insight into what you need to change to start getting the results you want - and REAL clarity on how to structure your marketing budget, set realistic goals, and take your strategic next best steps. In this episode of Marketing Sucks, I lay out four major reasons why a year-end review should be on your must-do list (whether or not you pay for marketing!) and how to get started. Tune in to learn how to assess the success of your campaigns, collabs, and customer experience - and turn your findings into marketing gold! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ What to ask yourself when going through your sales data How to pinpoint and track your best sources of engagement, so you can stop wasting time and money on bad investments How and where to conduct a brand voice audit, so your messaging stays consistent and authentic Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 02:35 Why reviews are important 04:16 Revenue growth 06:05 Audience engagement 07:12 Email marketing 07:47 Paid ads 08:38 Audience brand voice audit 09:46 Customer journey & experience 12:34 Take a break 14:16 Goal-setting tips — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Embracing a Social First Mindset	28 Jan 2025	00:15:50
Turning lurkers into buyers takes a hell of a lot more than just a slick website or colour-coordinated Instagram grid these days. Bands that want to stay relevant in 2025 and beyond need to embrace a social-first mindset, which means rethinking social media’s role in your brand’s ecosystem, switching up how you connect with your audience, and knowing how to turn social feedback into marketing (and product development) gold. When you’re hands-on and intentional in the way you show up and operate your business, you can consistently give your audience what they need from you — instead of just adding to the noise. Ready to sharpen your strategy, cut out the fluff, and become part of the conversation? This super-juicy episode of Marketing Sucks digs into the nitty-gritty of developing a social-first mindset that will help you see your best results in 2025! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ What consumers want to see and hear from you (and how to let ‘em have it) How and where to integrate social feedback into your overall marketing strategy 4 simple tips that will help you get started this week Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 01:36 Social-first mindset & being hands-on 05:06 Your brand ecosystem & social insights 08:33 What a social-first future will look like 10:42 Listen more & break the silos 12:21 Authenticity 13:31 Think long-term 14:28 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	One Year Of Marketing Sucks	21 Jan 2025	00:31:32
Your brand story is so much more than just a few paragraphs tucked away on your About page — it should guide your marketing strategy and shape the way you show up for your audience. Having a strong story helps you spark connections, build trust, and grow an engaged community that wants to work with YOU, specifically. As Senior Creative Director at Spin Master, my guest (and husband) Phil Ginther has helped shape the stories of big-name toy brands like Paw Patrol and Rubik’s Cube. This episode of Marketing Sucks revisits our most popular 2024 conversation, which covered some of the biggest brand copywriting FAQs. Tune in to learn Phil’s tried-and-tested tips for easy, consistent brand storytelling that connects, including a celeb-themed writing exercise that’ll help you master the tone of your brand voice by zeroing in on the three adjectives that best describe it! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Easy ways to weave your story into your marketing (without making it about selling) How to lean into your brand’s pillars and stay in your lane What you can learn from the brands that are absolutely crushing it! Please rate, review, and subscribe! Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play. Timestamps:‌ ‌ 00:11 Intro 02:33 Meet Phil Ginther 03:50 Phil’s business journey 05:36 Leaving the daily grind 07:44 Joining Spin Master 10:35 “Know thyself & thy lane” 12:33 Leaning into your pillars 15:51 User-generated content 17:03 Red Bull & Liquid Death 19:29 Brand voice exercise 24:30 Your action item 27:24 Quick-fire questions 28:27 Headphone story & outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Understanding Blue Monday: Mental Health Strategies for the New Year with Natacha Pennycooke	14 Jan 2025	00:39:45
While the third Monday of January has been called the most depressing day of the year, the surrounding weeks can also wreak havoc on your mental health. Many of us feel sad, tired, and unmotivated after the holidays, and the stress of our current economy can make these symptoms feel even worse. Your mental health has a direct impact on the health of your business. In this episode of Marketing Sucks, I’m joined by brilliant psychotherapist and mindset coach Natacha Pennycooke to talk about the signs and symptoms you should keep an eye on during the winter months — and the mental health strategies that can help you kick off the New Year with less overwhelm! Tune in to learn how Blue Monday outgrew its gimmicky origins, why January is a mental health danger zone, and how to get seriously proactive about self care. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to recognize the signs that you may suffer from seasonal affective disorder How to reduce (or even prevent) poor mental health outcomes in the winter How to forecast and prepare for the ebbs and flows of your mental health Please rate, review, and subscribe! Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice. Timestamps:‌ ‌ 00:11 Meet Natacha Pennycooke 01:41 Blue Monday 06:32 SAD & holiday stress 09:55 Prevention & prediction tips 16:17 Link between business & personal health 19:45 Mental health as a moneymaker 24:13 Investing in self care 25:59 Activating states of rest 29:59 7 types of rest & 5 closest people 34:14 Check-ins & hell months 37:37 Your action item 38:42 Outro Links mentioned:‌ ‌ Natacha Pennycooke natachapennycooke.com theacceleratedleader.com Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers amazon.ca/We-Should-All-Be-Millionaires/dp/1400221625 7 Types of Rest — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Sacred Serenity: Redefining Productivity, Balance, and Self-Care with Francesca Brunsden	07 Jan 2025	00:39:34
We live in a world that glorifies hustle, where 12-hour workdays get high-fives and everyone competes to be the one doing the most. But when we’re constantly multitasking, we aren’t creating space for ourselves to literally just BE — and this inevitably leaves us feeling anxious, overwhelmed, and burnt out. While rest may be seen as unproductive, mental downtime actually fuels us… and gives our creativity a major boost. In this episode of Marketing Sucks, I sit down with Francesca Brunsden, a Mindset and Human Design Alignment Coach who works with women who are sick and tired of the status quo, living on autopilot, and putting their needs last. We talk about how being a mom of three young kids during the pandemic led her to carve out a unique niche, how she helps her clients get the most out of their mornings, and what it means to be in a state of sacred serenity. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to make space for productive rest during the day (while still getting things done) The power of environment when it comes to mental wellbeing How to visualize a more relaxing life, carve out that intention, and then take ACTION Please rate, review, and subscribe! Guest bio: Francesca Brunsden is on a mission to help women guide themselves toward their goals while enjoying fulfillment in the day-to-day and practicing what it means to be relaxed in a world that promotes anxiousness. Through her group program and recently published journal, Diaries of a Relaxed Woman, she inspires women to find balance and joy. Francesca is an expat living in Toronto with her husband and three young children. Timestamps:‌ ‌ 00:11 Meet Francesca Brunsden 02:34 Francesca’s journey 05:46 Pandemic pivot 09:18 Sacred serenity 12:04 Rest & productivity 16:47 How to start a daily practice 20:48 Morning ritual 22:36 Power of environment 26:19 Visualizing & setting boundaries 31:57 Forgetting the “how” & taking action 37:32 Your action item & outro Links mentioned:‌ ‌ Francesca Brunsden francescabrunsden.com Instagram: @francesca_brunsden Diary of a Relaxed Woman: A Daily Journal Practice amazon.ca/Diary-Relaxed-Woman-Journal-Practice/dp/B0DH3S3D6Q — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	The Power of Simplification with Erin Binns	24 Dec 2024	00:48:43
Newsflash: “busy” is NOT the badge of honour people think it is. If you’re sick of the grind and want to stop overcomplicating EVERYTHING, this episode of Marketing Sucks is for you. My guest is the fabulous Erin Binns, a multi-million-dollar real estate mogul turned bad-ass business consultant who runs the brilliant workshop The Simplicity Shift. Our conversation explores the different ways we make things harder on ourselves for no reason — and how to break through the BS that keeps us stressed. Tune in to learn how to let go of the pesky perfectionism that keeps you doing more than you have to, navigate the gendered energies of task division, exercise more control over your calendar, and manage client expectations, so you can simplify your life and focus on what really matters. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why we need to reject martyrdom and start asking for the help we need The trick to giving constructive feedback without making it weird How to build genuinely incredible client relationships (and throw killer events!) Please rate, review, and subscribe! Guest bio: Erin Binns helps service-based businesses and corporations simplify operations, elevate client experiences, and create more meaningful connections. Her signature workshop, The Simplicity Shift, empowers busy professionals to streamline their schedules, creating valuable space in their calendars to focus on what truly matters. She has a unique gift for turning ideas into actionable, successful projects. If you’ve been struggling to bring a vision to life, Erin will help you break through, transforming your ambitions into reality. Timestamps:‌ ‌ 00:12 Intro 01:40 Meet Erin Binns 03:00 From hotel sales to consulting 06:41 Speaking on stage 08:55 “Busy as a badge of honour” 11:54 Rejecting martyrdom 15:51 Self-awareness & feedback 17:41 The Simplicity Shift 23:25 Setting expectations 27:50 Prioritizing the right things 29:59 Building client relationships 34:14 Gather Society 37:59 Hosting an outstanding event 45:31 Your action item 47:33 Outro Links mentioned:‌ ‌ Erin Binns erinbinns.com Instagram: @erinbinns Gather Society gathersociety.ca Simplicity Shift Checklist — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Managing Energy in Your Business with Chernell Bartholomew	17 Dec 2024	00:51:51
While this episode of Marketing Sucks is dedicated to mompreneurs, it’s packed with expert tips that will help any entrepreneur reduce the overwhelm and find energetic balance in their business. My guest is Certified Health Coach and bestselling author Chernell Bartholomew. Since experiencing burnout 9 years ago, Chernell has been on a mission to shift the focus in health from vanity to intentional energy, so you can feel connected to yourself and not crash every day at 1 pm. Our conversation dives DEEP into energy management and stress reduction. Tune in as we get real about the expectations of mompreneurship, the rise of crappy wellness trends (and what ACTUALLY works), and how to change the internal stories that keep you stressed out and guilty. BONUS: Chernell delivers a fabulous guided energy session that will connect you to your body and leave you feeling more grounded! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How guilt builds up in the body (and how to start releasing it) The most valuable lesson that Chernell teaches clients — and how to implement it The big a-ha! moment that led her to launch her business Please rate, review, and subscribe! Guest bio: Chernell is a Certified Health Coach, award-winning Registered Massage Therapist, speaker, and two-time bestselling author. She is a wife, mom of 3, and the founder of the Energized Mom Method, her signature program where she moves moms and female entrepreneurs from burnout to next-level energy with ease. Timestamps:‌ ‌ 00:12 Intro 04:03 Meet Chernell Bartholomew 07:06 Guided energy session 10:30 Why she launched her business 12:39 Releasing guilt & asking for help 15:17 Energy management tips 17:22 Changing the story 22:07 Being intentional with time 27:41 Diet trends 32:30 Having more fun 35:23 Crafting story 38:56 Chernell’s evolution 42:54 Tetris & knowing your power 47:19 Putting woo-woo into action 48:23 Your action item 50:33 Outro Links mentioned:‌ ‌ Chernell Bartholomew vitalitymvmt.com/energized-mom-method Instagram: @chernell.energycoach — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Beyond the Gift Wrap: How Shopping Small Impacts Lives with Megan Munro	10 Dec 2024	00:30:29
In an economy where huge corporations rake in record profits as everyday people struggle, shopping small and local wherever you can is the right move. In this episode of Marketing Sucks, I sit down with Megan Munro, owner of the incredible purpose-driven retail boutique Caribou Gifts. The cool thing about Caribou Gifts is that Megan sources most of her goods from small businesses owned by Canadians, women, and POC, so you can feel great about your shopping choices when picking up baskets of goodies. During this conversation, we discuss Megan’s journey from online-only to brick-and-mortar, map out her curation process, dig into why Q4 is such a crucial time for small business owners, and clear up some common misconceptions about small retail businesses (including the myth that they’re always more expensive)! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ The mindset trick that helped Megan kickstart some major business growth spurts The impacts that shopping small and local can have on your wider community How to discover (and support) your new favourite small businesses Please rate, review, and subscribe! Guest bio: Megan Munro is a results-oriented, experienced leader, team builder, and entrepreneur at heart. She is the founder, owner, and CEO of Caribou Gifts, a retail store offering customized and unique gifts and gift baskets for all ages. Megan infuses her values and experience into Caribou Gifts by prioritizing the customer experience and focusing on supplier diversity, ensuring that at least 75% of their suppliers are Canadian, 50% are women-owned, and 25% are minority-owned. Timestamps:‌ ‌ 00:12 Meet Megan Munro 02:13 Launching Caribou Gifts 03:54 Going brick-and-mortar 07:32 Why support small businesses? 11:53 Misconceptions about shopping small 14:42 Curation process 19:14 Customer experience 23:20 Wholesale tips 27:09 Supporting small businesses 29:34 Your action item & outro Links mentioned:‌ ‌ Megan Munro caribougifts.ca Instagram: @caribougifts Let's Get Your Products Sold with Heather Hird marketingsucks.buzzsprout.com/2296686/episodes/14638712-let-s-get-your-products-sold-with-heather-hird — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	How to Make More Sales Using Psychology	03 Dec 2024	00:12:13
It’s shockingly easy to miss the mark in your content and messaging. If you’re always triggering people’s FOMO, they’ll eventually stop paying attention. Lean too hard on your analytics, and you won’t create an emotional hook. The best marketing plan offers your audience a holistic experience - one that grabs attention no matter where they are in the customer journey. Because if you’re not meeting your audience where they’re at, you aren’t giving them what they need from you in order to feel good about pulling out their credit card. This short and sweet solo episode of Marketing Sucks is packed with juicy psychological insights that’ll help you make more sales without feeling sleazy. Listen now to discover the three key areas in the brain responsible for decision-making - and the science-backed marketing techniques that will help you appeal to each. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to layer different marketing messages to keep your sales steady over time How to balance storytelling with analytics and data-based selling How to trigger a sense of urgency while creating a feeling of safety Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 01:49 Layering messages 03:15 Neocortex 04:47 Limbic system 06:39 Reptilian brain 08:43 Creating a holistic experience 10:43 Your action item 11:42 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	I Went Viral Last Month: Here's What I Learned	26 Nov 2024	00:14:48
“Going viral” is held up as a major accomplishment in the online world. With every post, we hope to grow our audience and thought leadership. But while getting new eyes on your content can be a big win, losing ALL control over your exposure and audience definitely has a downside. This became all too clear to me last month after one of my Reels went viral… and wound up pissing off a ton of men. Oops. Let’s be real - there are a lot of jerks out there quick to share their unwelcome opinions, and being attacked for a viral post isn’t pleasant. The endless notifications and negativity can be overwhelming, but there are things you can do to make it more manageable. Tune in as I share the fallout from my viral moment, how I reacted to it, and what the experience taught me. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ What you can do if your post is flooded with unwelcome comments and opinions When to give yourself permission to stop engaging on your post How to pick out (and block) the new followers you DON’T want Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 00:53 The Reel 05:13 The response 07:28 Responding to comments 08:43 Handling negativity 10:51 Pruning your audience 12:07 Value over virality 13:17 Prepare for the unexpected & leverage the moment 14:24 Outro Links mentioned:‌ ‌ The infamous Reel instagram.com/reel/DBOPm3UJXku — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	The Anatomy of a Perfect Marketing Email	04 Feb 2025	00:20:20
Sick of sending out emails every week without getting a single response, click-through, or sale? Before you hurl your laptop out the window and give up on email altogether, let me say this: email marketing, if done correctly, can have an ROI of $36 for every $1 spent. Not only is email one of the most powerful tools at your disposal, it’s also one of the few channels that you can control. If Mark Zuckerberg decides to shut down Instagram tomorrow, there’s not a damn thing you can do about it… but you’ll always own your mailing list. So, let’s turn it into your biggest moneymaker. This value-packed episode of Marketing Sucks reveals the anatomy of a killer marketing email, from subject line to signature. Join me as I break down the biggest email do’s and don’ts so you can get the most bang for your marketing buck! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to find the right balance of storytelling and straight-up sales 3 things that a great marketing email will do and how to check those boxes How to write attention-grabbing subject lines that aren’t click-bait (and the #1 thing to avoid in your intro) Please rate, review, and subscribe! Timestamps:‌ ‌ 00:12 Intro 02:11 Testing & email goals 03:43 Subject line 05:49 Email intro 08:32 Email body 11:18 Language & structure 12:44 Call-to-action 14:47 Formatting & aesthetic 17:23 Footer, compliance & recap 19:04 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Paid Ads 101 with Alvaro Berrios	11 Feb 2025	00:40:42
Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. As a leading expert in ad management, Alvaro helps his clients get mucho bang for their ad spend bucks. Tune in as we discuss ALL things paid ads — when to use them, how much to pay for them, how to know when you’re ready for your first campaign, and how to avoid unethical ad agencies. Along the way, Alvaro shares his wild trial-by-fire intro to the world of Google and Facebook Ads, his #1 piece of advice for setting the budget of your first ad run, and why he turns away a TON of potential customers. This conversation is a value-packed paid ads primer that ALL business owners can learn from — don’t miss it! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to know when you’re ready for paid ads — and two things to have in place FIRST The key components of a successful campaign (and the metrics you’ll want to track!) Your best-bet paid ads platform as a service-based business Please rate, review, and subscribe! Guest bio: Alvaro Berrios is the founder of Alvaro Berrios Digital, a leading digital marketing agency. He's an expert in ad management across major platforms like Facebook, Instagram, Google, and YouTube. Alvaro excels at creating strategies that boost audience engagement and drive sales. Timestamps:‌ ‌ 00:12 Intro 01:00 Meet Alvaro Berrios 02:05 Alvaro’s intro to ads 06:19 Prepping for paid ads 09:42 Start slow & set a budget 12:39 The right platform & mindset 16:17 Ethics in marketing 18:57 Successful campaign components 24:08 Boosting v. actual ads 28:10 When to hire an ads manager 31:31 Unethical agencies 32:58 Ad trends 37:16 Lay the foundation Links mentioned:‌ ‌ Alvaro Berrios alvaroberrios.com/facebook-ads-rapid-launch Instagram: @imalvaroberrios YouTube: youtube.com/channel/UCSmui7YHlQ0PepO1Y61s_QA — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Why Your Personal Brand Isn’t Working (And How to Fix It)	18 Feb 2025	00:19:42
A successful personal brand is the best business asset you can have, but trying to build one can leave you feeling like the Invisible Woman. You can post all the tips, tricks, hot takes and how-tos you want, but you won’t see a strong ROI if your personal brand is weak — it’s just not going to happen. If you’re sick of showing up online every week, posting a ton of high-value content, and getting crickets in return, this week’s episode of Marketing Sucks is for you. I dive deep into the nitty-gritty of building a strong and authentic personal brand that actually moves the needle. Listen now to learn what actually makes up your personal brand, how having a great one will supercharge your ‘like, know, trust’ factor, and what “providing value” really means. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ Why you shouldn’t be afraid to share more of your life online The 3 biggest things that keep people from showing up online (and why you need to get over them) 3 actionable steps to help you set the foundation for a killer personal brand Please rate, review, and subscribe! Timestamps:‌ ‌ 00:11 Intro 02:02 What is a personal brand? 03:40 Sharing authentically 05:13 The visible CEO effect 07:21 Fear of judgment 10:14 Defining your core message 11:17 Identifying your audience 11:55 Consistency, sharing & engaging 13:57 Using your words 15:22 Making time 18:27 Your action item 19:05 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	The Entrepreneur’s Guide to Staying Organized (Without Losing Your Mind) with Britt Gaudio	01 Apr 2025	00:42:31
Do you have killer organization skills in your business — but cringe at the chaos in your kitchen or living room? This episode of Marketing Sucks is for bad-ass biz owners who need a little help to get their living space as uncluttered and streamlined as their Google Workspace. My guest is Britt Gaudio, owner and Head Nester of wellnested Living Co. As a professional organizer and decluttering coach, she helps busy people optimize their space, so they can focus less on stuff and more on what matters. Our conversation explores why entrepreneurs struggle with organization, the parallels between decluttering and marketing, why Britt’s home edit content sets her apart from the crowd, and how she landed multiple hot collabs with some big-name influencers! Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ How to find and maintain your right balance between function and aesthetic Your best first steps for organizing your space (and how to let go of clutter panic) Britt’s brilliant and game-changing reframe of home and workspace clutter Please rate, review, and subscribe! Guest bio: Britt Gaudio is a corporate escapee turned professional organizer and decluttering coach. As the Owner and Head Nester of wellnested Living Co., she strives to help busy parents, entrepreneurs, and professionals take back their space and reclaim their calm with in-home and virtual organization services. Timestamps:‌ ‌ 00:11 Meet Britt Gaudio 04:10 Britt’s clients 07:06 Why we struggle with organization 08:29 Why talk about clutter? 11:23 Function, aesthetics & ‘decanting’ 16:41 Keep it simple 18:53 Home edit content 22:59 Working with influencers 27:49 Doing the work & being authentic 31:14 Aligned giveaways 33:01 First steps for organizing 35:52 Don’t tidy for cleaners 40:56 Action item & outro Links mentioned:‌ ‌ Britt Gaudio wellnestedliving.ca Instagram: @well.nested.living Ultimate Decluttering Checklist wellnestedliving.myflodesk.com/ultimatedeclutteringchecklist Daily Reset Checklist wellnestedliving.myflodesk.com/dailyresetchecklist — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency
	Why Your Website Sucks (And How to Fix It) with Inkling Design	25 Mar 2025	00:41:27
Think you can build a successful, sustainable business on social media alone? While social media is an amazing tool for business growth, it’s unpredictable — and having a fabulous social presence won’t protect you from losing your audience if a platform goes down, is bought by Elon Musk, or gets banned in your country. Alongside your social strategy, you need a strong website or landing page and an email list that YOU control. In this episode of Marketing Sucks, I’m joined by Andrea Krones and Kelley Gibson of the women-run graphic design and website development studio Inkling Design, which specializes in customized WordPress websites. We dive into the biggest website trends businesses cannot afford to ignore right now, the trick to crafting excellent user experiences that keep visitors from leaving your site, and how to audit your website to cut out the fat, filler, and fumbly navigation. Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌ When to use AI tools and when to invest in the human touch in your copy and content The anatomy of an effective and engaging homepage (and how to avoid awkward SEO bloat) Whether you should opt for a custom-designed website or use a template Please rate, review, and subscribe! Guest bio: Inkling Design is a design & web agency helping heart-centered humans with their branding, websites, and marketing materials. The agency specializes in creating custom WordPress websites for service-based businesses on a mission to do good in their communities and beyond, and empowers others to take control of their branding and website with confidence so that they can stay in their zone of genius when it comes to scaling their business. Timestamps:‌ ‌ 00:11 Meet Andrea Krones & Kelley Gibson 06:08 Reacting to social media changes 10:24 AI tools & personal touch 15:46 Home page experience 17:48 User-centric design 22:10 Website auditing 28:16 My big website mistake 30:21 Custom v. template 32:47 Website price points 36:33 Scaling your website later on 39:31 Action item & outro Links mentioned:‌ ‌ Inkling Design inklingdesign.ca linkedin.com/company/inkling-design Instagram: @inkling.design — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me! Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency

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