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Explore every episode of the podcast Marketing Strategy Academy with Jen Vazquez

Dive into the complete episode list for Marketing Strategy Academy with Jen Vazquez. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
337 | This Pinterest Pin Is 12 Years Old and Still Bringing Me Clients02 juil. 202600:08:19

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You're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later.

In this episode:

  • Why Pinterest is a search engine, not social media, and what that means for how long your content actually works
  • The real lifespan of an Instagram story, feed post, carousel, and reel compared to a Pinterest pin
  • Pinterest's audience numbers and why 97% of searches are unbranded, wide open territory for new discovery
  • What Jen's own analytics show when she compares Pinterest traffic to Instagram, Facebook, and YouTube combined
  • Why the first few months on Pinterest feel quiet, and why that's exactly when most people quit right before it pays off
  • The simple batching system that gets a pin out every day without Jen doing daily work

ALL LINKS MENTIONED: https://jenvazquez.com/how-long-do-pinterest-pins-last/

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

336 | iPhone Brand Photos That Actually Convert Browsers Into Buyers25 juin 202600:07:54

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You've spent time (and maybe money) on brand photos and they're just... sitting there. Not bringing in clients. Not converting. Sound familiar? In this episode, I'm walking you through my 3-step iPhone system so your photos actually work for your marketing.

Topics covered:

  • Why iPhone photos sometimes outperform expensive professional shoots
  • The mindset shift from "pretty photos" to "converting photos"
  • How to set up every shot for conversion, not just aesthetics
  • The iPhone camera settings that create a professional look
  • Why planning for use BEFORE you shoot changes everything
  • Where to place text space and how to think about vertical vs. horizontal orientation
  • How Jen's brand photography sessions are built around visual strategy, not just a pretty gallery

ALL LINKS MENTIONED: https://jenvazquez.com/iphone-brand-photography/


Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

335 | Pinterest Foundations Every Course Skips That Are Costing You Traffic18 juin 202600:07:19

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You're creating Pinterest graphics, following the course advice, and still getting zero clicks. The problem isn't your design. It's your foundation — and most Pinterest courses skip it completely. In this episode, I'm breaking down the 5 foundational pieces every successful Pinterest account has that almost nobody teaches.  In this episode, we cover:

  • Why Pinterest is a search engine — not social media — and why that changes everything
  • How board names (not board covers) affect your search ranking
  • What your Pinterest profile needs to say to attract your ideal client
  • The difference between poetic pin descriptions and commercial intent keywords
  • The one metric almost everyone is tracking wrong — including Pinterest experts
  • How one client tripled her traffic in two weeks just by fixing her foundation

ALL THE LINKS: https://jenvazquez.com/5-pinterest-foundations/

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

334 | Pinterest Workflow for Service Providers: Batch It11 juin 202600:06:30

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If Pinterest feels like a hamster wheel you can never get off, you’re probably pinning the wrong way. Most people spread their Pinterest work across seven days and wonder why they’re exhausted and not seeing results. Spoiler: the problem isn’t Pinterest. It’s the strategy.

In this episode, I’m walking you through my exact 3-part Pinterest workflow — the one I use for myself and my clients to stay consistent without the daily grind.

  • Why batching on Mondays beats spreading Pinterest work across the week
  • How I create an entire month of pins in one focused session
  • The Friday performance review that most people skip (and why it changes everything)
  • How to use the Pinterest trends tool + search bar for keyword research
  • Why obsessing over daily stats is working against you
  • What data to actually track and how it shapes your next month’s content
  • How The Club teaches you to build this system around your schedule

Resources mentioned:

These may be affiliate links and if you purchase I'll get a stipend and at the best possible price

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

333 | The 3 Pinterest Mistakes That Keep Service Providers Broke (+ Strategic Fixes)04 juin 202600:07:35

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You're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning their wheels.In this episode, we cover:

• Why treating Pinterest like social media is killing your reach

• The keyword strategy mistake that wastes months of your time• How to create pins that actually convert browsers into buyers

• Real client success story: 50 to 2,000 monthly website visitors

• Why DIY Pinterest often fails vs. when to consider Pinterest management

• The search vs. social distinction that changes everything

• Specific pin design elements that drive clicks, not just saves

Ready to stop pinning into the void? Resources mentioned:
🔎 Search Vs. Social: https://learn.jenvazquez.com/search-vs-social
📌 FREE Pinterest Masterclass: https://learn.jenvazquez.com/free-pinterest-masterclass
Pinterest Management Details: https://jenvazquez.com/service-menu
📌 FREE PINTEREST RESOURCES (25+ tools!): https://learn.jenvazquez.com/resources

BLOG: https://jenvazquez.com/why-your-pinterest-strategy-isnt-working/


Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

332 | The Real Reason Your Brand Photos Aren't Working + How to Fix It28 mai 202600:12:45

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Do you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs.

In this episode, I'm breaking down exactly why service providers constantly scramble for content, even after investing in professional photos. You'll learn my 3-step process for planning sessions around your marketing system, the 5 content categories every business needs, and how Pinterest optimization changes everything about visual planning.

ALL LINKS MENTIONED: https://jenvazquez.com/why-youre-always-scrambling-for-content/

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

You're Consistent on Pinterest But Still Not Getting Clients: Here Are the 5 Things to Audit Right Now22 mai 202600:21:34

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You're doing everything right on Pinterest. You're consistent, you're showing up, you're posting regularly. But you're still not getting the clients you want, and you're wondering what's wrong.

Here's the truth: it's probably not your effort. It almost always comes down to five specific things that are very fixable. And one of them will surprise you because most people assume it doesn't matter at all.

In this episode, I share my exact Pinterest audit checklist: • Why your profile might be completely invisible in Pinterest search • The audit item that surprises everyone - and it's not what you think • How to tell if your pin titles are working as promises or just labels • The sneaky problem that's quietly bleeding your traffic and conversions • The single metric I check first that tells me if Pinterest will bring you clients

I've audited hundreds of Pinterest accounts as a Pinterest Pioneer, and this is the exact checklist I run on every single one. Most people find at least two or three things they didn't know were broken.

If you want support fixing these issues, I offer Pinterest audits and the Pinfluence Power Clean - a 21-day Pinterest refresh where I personally clean up your foundation.

ALL THE LINKS: 

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

330 | You're Pinning Consistently But Still Going Nowhere: Here's the Hidden Workflow Problem Killing Your Pinterest Growth15 mai 202600:10:47

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You're being consistent on Pinterest. You're showing up, pinning regularly, doing everything everyone told you to do. But your Pinterest still feels like it's going nowhere.

Here's what nobody tells you: consistency on Pinterest isn't just about how much you pin. It's about HOW you pin. There's a specific workflow problem that makes even the most consistent pinners invisible, and I'm showing you exactly what it is.

What you'll learn:

  • The real consistency problem most Pinterest advice gets wrong
  • Why "batching 20 pins on Sunday" actually hurts your growth
  • The under-one-hour weekly workflow that builds real momentum
  • How to use pin spacing to work WITH the algorithm instead of against it
  • Why bursts followed by gaps reset your momentum every single time

New videos every Thursday!

📌 Resources mentioned: 

Want a FREE Pinterest Audit: https://forms.gle/GoEgfo83hc475p94A 

Tailwind (Pinterest-approved scheduler): https://jenvazquez.com/tailwind 

The Club membership: learn.jenvazquez.com/club

Free Search vs. Social Masterclass (We're talking about SEO 

Next week: Full Pinterest audit - 5 things to check before you post another pin

Connect with me: 

📌 Pinterest: pinterest.com/jenvazquezmedia 

📷 Instagram: instagram.com/jenvazquezmedia 

🎵 TikTok: tiktok.com/@jenvazquezmedia 

🎧 Marketing Strategy Academy Podcast: jenvazquez.com/podcast

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

329 | You're Pinning Consistently But Getting Zero Clicks? Here's Why (And the 5 Fixes That Actually Work)08 mai 202600:08:52

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You're doing everything "right" on Pinterest - pinning consistently, setting up boards, writing descriptions - but you're still getting almost no website clicks. Sound familiar?

Here's the thing: it's probably not Pinterest, and it's probably not your content either. After being on Pinterest since 2009 as a Pinterest Pioneer, I've seen this pattern over and over. There are five specific problems that cause click issues, and once you know what they are, they're actually pretty simple to fix.

In this episode, we cover: 

  • Why decent impressions but zero clicks is a packaging problem, not a content problem 
  • The difference between browse keywords and buyer keywords (and why this matters) 
  • How to write pin titles that actually promise an outcome instead of just labeling content 
  • Why your pin design might be getting lost in the scroll 
  • What happens after the click and why your landing page strategy matters more than you think 
  • The Pinterest timeline reality check - why month two is when most people quit right before it works

If you've been consistent for less than four months, keep going. If it's been six months of real consistency and you're still seeing zero clicks, something structural needs to change.

ALL LINKS MENTIONED: https://jenvazquez.com/why-your-pinterest-isnt-getting-clicks/


Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

328 | Headshots vs. Brand Photography: What's the Real Difference (And Which One Will Actually Grow Your Business)?30 avr. 202600:12:32

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You booked a headshot session. You got one great photo. And now you're trying to run your entire online marketing presence from it. Sound familiar? In this episode I'm breaking down one of the most common questions I get before someone books a session with me: what is the actual difference between a headshot and brand photography, and which one do you need?

Topics covered:

  • What a headshot is, where it works, and where it completely falls short
  • What brand photography actually includes and why it is built differently
  • Why using a headshot for marketing leads to inconsistent content and constant scrambling
  • The one question to ask yourself before you book any photography session
  • Real client examples of brand photography planned around a marketing strategy
  • What to look for in a photographer who actually approaches sessions from a marketing angle

ALL RESOURCES MENTIONED: https://jenvazquez.com/headshots-vs-brand-photography/

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

327 | Why Pinterest Feels Slow (And Why That’s Actually the Point)24 avr. 202600:05:57

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If Pinterest feels slow, it’s not broken. It’s behaving exactly the way it was designed to.

In this episode, I’m pulling back the curtain on what’s actually happening behind the scenes when Pinterest feels quiet, why slow growth on Pinterest is way more powerful than fast spikes on social media, and the realistic month-by-month timeline every service provider should know. If you’ve been tempted to quit because it doesn’t feel like it’s working fast enough, this one’s for you.

Resources mentioned:  https://jenvazquez.com/why-pinterest-feels-slow-and-why-its-good/

Connect with me:

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

326 | Pinterest Analytics: Which Numbers Actually Matter (And Which Ones Are Lying to You)17 avr. 202600:22:15

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If you’ve been on Pinterest for a few months and you’re not sure if it’s actually working, you’re probably looking at the wrong numbers.

In this episode, I’m breaking down which Pinterest metrics actually matter for service providers, why monthly views are the most misunderstood number on the platform, and what a healthy growth timeline really looks like month by month. I’m also covering how to use Google Analytics alongside Pinterest analytics, the early positive signs that tell you your foundation is building, and when you should actually change your strategy versus hold steady.

ALL LINKS MENTIONED: https://jenvazquez.com/pinterest-analytics-for-service-providers/

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

325 | How to Find Pinterest Keywords That Actually Work (Step by Step)09 avr. 202600:10:50

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If your content isn’t showing up on Pinterest, keywords are probably why. The good news is that Pinterest actually makes keyword research easier than almost any other platform. You just have to know where to look.

In this episode, I’m walking you through exactly how to find Pinterest keywords, the 7 places you need to put them, how to avoid the keyword stuffing trap, and why local and global keywords both matter for service providers. Plus, how often you should refresh your keyword research so your content keeps compounding.

ALL THE LINKS MENTIONED 


Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

324 | How to Build a Pinterest Strategy from Scratch (For Service Providers, Not Bloggers)03 avr. 202600:23:20

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If you’ve been putting off Pinterest because you don’t know where to start, this episode is going to change that. I’m walking you through exactly how to build a Pinterest strategy from scratch, specifically for service providers. Not bloggers. Not product businesses.

Almost all Pinterest advice out there is built for blogging businesses, and it doesn’t translate when you’re selling a service. I’m breaking down the 6 steps you need, from clarifying your message and optimizing your profile to building keyword-rich boards, creating searchable content, and connecting Pinterest to your larger marketing system. Plus the common mistakes that trip people up and the realistic timeline for results.

ALL THE LINKS: https://jenvazquez.com/how-to-build-a-pinterest-strategy/

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

323 | Pinterest Spring 2026 Trend Report: What It Means for Your Marketing (and How to Use It)31 mars 202600:25:53

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Pinterest just dropped their Spring 2026 Trend Report, and if you're a service provider wondering what to create, pin, or blog about this season, this is the episode you need.

I'm breaking down all four major trends from the report, backed by real search data from over 600 million Pinterest users. We're talking micro-makeovers (up 415%), comfort food over spring detoxes (eggplant parm is up 785%, and I'm here for it), tiny sanctuaries and intentional connection, and why spring cleaning is basically the new self-care.

But I'm not just listing trends. I'm showing you exactly how to use each one in YOUR marketing, no matter what kind of service provider you are. Whether you're a photographer, coach, designer, or creative, you'll walk away knowing which keywords to use, what content to create, and how to position your offers so they match what people are already searching for on Pinterest right now.

If you've been wondering what to pin this spring, this episode is your cheat sheet.

See all the links mentioned 

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

322 | Headshot vs. Brand Photography: Which One Do You Actually Need?27 mars 202600:12:34

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If you've ever been confused about whether you need a headshot session or a full brand photography session, this episode is for you.

Today I'm breaking down the real difference between a headshot and brand photography, and more importantly, which one actually supports your marketing as a service provider. I'm sharing a real client example, the one question you should ask yourself before booking, and what to look for in a photographer who actually plans around your content and business goals.

If you're building a business online, a headshot alone probably isn't going to cut it. Let's talk about why.

Resources:

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

321 | The Simple Marketing Workflow That Replaces Starting Over Every Week18 mars 202600:11:11

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If marketing feels like you’re rebuilding from scratch every single week, this episode is for you. I’m walking you through the exact 3-step marketing workflow I use with every client — and it works whether you’re a photographer, coach, designer, or any other service provider.

We’re talking about why “what should I post” is the question that’s draining your energy, how to build your entire week around one core piece of content, and why the goal is actually to make your marketing feel boring. Because boring is sustainable, and sustainable is what books clients.

ALL THE LINKS: https://jenvazquez.com/the-simple-marketing-workflow-for-service-providers/

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

320 | Why Pinterest Courses Don’t Work (And What Actually Gets Results)12 mars 202600:17:00

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If you’ve taken a Pinterest course and still aren’t seeing traffic or clients, this episode is going to feel really validating. I’m breaking down why most Pinterest courses don’t actually work for service-based business owners — and it’s not because the courses are bad or because you’re doing something wrong.

I’m sharing a real client story about what happened when we stopped piling on more information and started implementing a strategy built around her actual business and life. Plus, the one deeper question you should be asking new clients that completely changes how you track where leads are really coming from.

🎓 Register for my FREE Pinterest Masterclass: learn.jenvazquez.com/free-pinterest-masterclass

Watch or read here: https://jenvazquez.com/why-pinterest-courses-dont-work/


Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

319 | Evergreen Marketing for Service Providers: Build a System That Brings Leads Without Daily Posting04 mars 202600:09:38

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If marketing feels heavier than it should, this episode explains why.

Most service providers are building around effort instead of infrastructure. In this episode, I break down what evergreen marketing actually is (and what it’s not), and the four parts of a predictable marketing system: clear positioning, one primary traffic source, a repeatable content engine, and a clear conversion path.

Evergreen doesn’t mean passive. It means predictable. If you want leads without relying on daily posting, this is the structure that makes that possible.

Book a Discovery Call: https://jenvazquez.com/discovery

Blog: https://jenvazquez.com/evergreen-marketing-system-service-providers/

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

318 | When Beautiful Photos Still Don’t Lead to Sales25 févr. 202600:04:22

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If your brand or product photos look good but don’t seem to lead to bookings or sales, the issue probably isn’t quality. It’s a strategy.

In this episode, I break down how photos influence buying decisions before anyone reads a single word, and why alignment matters more than perfection. If you’re a service provider or product-based business, this will help you see your images as marketing tools — not just pretty visuals.

If you’re ready for photos that actually support your business, explore working together.

See more photos: https://jenvazquez.com/why-your-brand-photos-arent-converting/

Resources:

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

317 | Why More Content Isn’t Fixing Your Marketing18 févr. 202600:06:16

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If you’ve been posting more but seeing less clarity, less traction, and more burnout — this episode is for you.

We’re talking about why volume doesn’t build trust, why platforms don’t reward “more” the way you think they do, and what actually creates growth: clarity, focus, and a repeatable marketing system.

If you’re ready for marketing that feels lighter and more aligned, press play.

The Creative Marketing Summit is next week - don't miss your free ticket.  

ALL THE LINKS: https://jenvazquez.com/why-more-content-isnt-fixing-your-marketing/

Want help? Book a call:  https:jenvazquez.com/discovery

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

316 | Why Pinterest Feels Overwhelming (And What’s Actually Causing It)11 févr. 202600:03:19

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If Pinterest feels heavy or confusing, this episode will help you understand why.

We’re talking about the real cause of overwhelm — unclear messaging, scattered content, and trying to follow every single tip you hear. You’ll learn why Pinterest works best when you solve one clear problem for one clear person, and how narrowing your strategy creates momentum.

If you’re ready to simplify your visibility plan, this one’s for you.

ALL THE LINKS: https://jenvazquez.com/why-pinterest-feels-overwhelming/

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

315 | Why Pinterest Feels Slow — And Why That Means It’s Working04 févr. 202600:04:19

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Pinterest feels slow for a reason — and it’s not because it’s broken. In this episode, Jen Vazquez explains why quiet growth on Pinterest is normal, how Pinterest actually works as a search platform, and why sticking with it leads to long-term traffic and clients.

ALL LINKS MENTIONED: https://jenvazquez.com/why-pinterest-feels-slow/

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

314 | Using Neuromarketing to Build a Standout Brand with Nicole Powell01 févr. 202600:46:08

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Are you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen before people can explain them.

You’ll learn what neuromarketing actually is, the “curse of knowledge” mistake that makes messaging confusing, and why some offers need facts + ROI more than emotional storytelling. Nicole also shares practical advice for standing out in crowded markets, using data without fear, and doing audience research that actually improves conversions.

Plus, Nicole shares a free guide + workbook with five neuromarketing secrets you can apply to your brand right away.

ALL LINKS: https://jenvazquez.com/neuromarketing-for-service-businesses/


Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

313 | Why Brand Photography Matters More Than Ever28 janv. 202600:05:49

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Brand photography isn’t just about aesthetics — it’s about marketing clarity. In this episode, Jen explains why the right photos help people trust faster, click with confidence, and connect with your brand across every platform.

Resources:

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

312 | Why Pinterest Rewards Simple, Boring Strategies That Actually Work21 janv. 202600:02:52

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Pinterest doesn’t reward doing more — it rewards clarity. In this episode, Jen explains why simple, “boring” Pinterest strategies actually work better, how consistency beats intensity, and what Pinterest really needs to understand your content.

Perfect for service providers who want steady traffic without constant overwhelm.

ALL THE LINKS: https://jenvazquez.com/why-pinterest-works-better-when-your-strategy-is-boring-and-simple/


Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

311 | Building a Multi-Million Dollar Marketing Agency Without Burnout (Mom-Friendly Systems with Kym Insana))18 janv. 202600:38:34

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Can you build a multi-million dollar marketing agency without burning out — while raising kids? In this episode, Jen interviews Kym Insana , founder of Always On Digital, about the real-life systems behind her agency’s growth: flexible team schedules, trust-based management, smart hiring decisions, and the mindset shift that helps you scale beyond “it all depends on me.”

You’ll hear how Kym went from NYC advertising to building a woman-owned agency on her own terms, plus the #1 marketing mistake she sees businesses make when they want results fast.

ALL THE LINKS MENTIONED: https://jenvazquez.com/build-a-7-figure-marketing-agency-without-burnout-with-kym-insana


Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

310 | From Saves to Sales: How Pinterest Trust Turns Views Into Clients15 janv. 202600:03:15

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If your Pinterest Pins are getting saved but not clicked — or clicked but not converted — this episode breaks down what’s really going on. Jen explains why saves matter, where Pinterest strategies quietly stall, and how trust is the missing link between visibility and bookings. Perfect for service providers who want Pinterest to actually lead somewhere.

ALL THE LINKS: https://jenvazquez.com/why-saves-dont-turn-into-clicks/

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

309 | Pinterest Tips for Service Providers Who Want More Traffic Without Burnout07 janv. 202600:09:02

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Pinterest has changed — and if your strategy hasn’t, it can feel frustrating fast. In this episode, Jen breaks down what actually works on Pinterest right now, what to stop doing, and how service providers can get consistent traffic without burning out. Simple strategies, clear guidance, and real-life Pinterest marketing.

ALL LINKS MENTIONED: https://jenvazquez.com/pinterest-tips-that-actually-work-in-2026-and-what-to-stop-doing/

Support the show

Here are some free things I've got coming up:

🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

308 | How Pinterest Can Send Steady Views to Your YouTube Videos18 déc. 202500:04:21

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Pinterest can be a powerful traffic source for YouTube—especially if you don’t want to post every day. In this episode, Jen Vazquez explains how to use Pinterest as a search engine to send steady views to your videos using simple pin design, clear text, and smart descriptions. Perfect for service providers who want consistent growth without burnout.

Shownotes: https://jenvazquez.com/how-to-get-more-youtube-traffic-using-pinterest/

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307 | Pinterest Predicts 2026: What These Trends Mean for Your Business11 déc. 202500:09:17

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Pinterest Predicts 2026 is here — and today we’re breaking down all 26 trends, the three big themes behind them, and what they actually mean for your content next year. If you're a service provider who wants more leads without the grind of daily posting, these insights will help you plan smarter and create content your future clients are already searching for.

ALL THE LINKS: https://jenvazquez.com/pinterest-predicts-2026/


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306 | Rest Is Revenue: Rethinking Burnout, Success + Service with Maegan Megginson05 déc. 202500:43:41

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If you’ve followed all the “avoid burnout” advice and still feel fried, this episode is going to feel like a breath of fresh air.  Jen sits down with business mentor and licensed therapist Maegan Megginson, host of the Deeply Rested podcast, to unpack why most burnout advice actually makes things worse—and what it really takes to build a business that nourishes you instead of draining you.  Inside, you’ll hear:

  • Why burnout is not your fault (and where the real problem lives)
  • The 3 biggest myths about burnout that keep service providers stuck
  • A powerful reframe: your business exists to serve you first, your clients second
  • What “rest is revenue” means in real, day-to-day life
  • A simple two-hour practice you can add to your calendar to start recovering from burnout
  • How tiny “micro shifts” over time can change your whole life and business

ALL THE LINKS MENTIONED:  https://jenvazquez.com/306-maegan-megginson/

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305 | The Pinterest Posts You Should Skip in December03 déc. 202500:06:15

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In today’s episode, we’re talking about what to stop posting on Pinterest in December so you don’t slow down your traffic. You’ll learn why pretty-but-empty images don’t help you, the big keyword mistake most people make, why your 2025 wins belong on Instagram, and how to shift from salesy content to value-driven posts that actually help you get found.

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304 | Brand Photos That Sell: What You Need + How to Use Them26 nov. 202500:06:00

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Today we’re diving into why your brand photos matter way more than you think,  and how the right visuals can boost trust, connection, and conversions across every platform. I’m sharing the three photo types every founder needs, how to use them across Pinterest, Instagram, your website, and your emails, plus how to know when it’s time for a refresh.

If your visuals don’t match your brand anymore, this is your sign to start planning your next photo shoot.

Resources:

ALL THE LINKS MENTIONED: https://jenvazquez.com/how-to-use-brand-photos-to-boost-your-marketing/


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303 | The Only Pinterest Metrics You Need to Grow in 202619 nov. 202500:05:14

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Pinterest analytics don’t have to feel overwhelming. In this episode, Jen breaks down the three key metrics you actually need to track — and how to read your Pinterest data in just 10 minutes a month. Perfect for service providers who want smarter strategy without the stress.

ALL THE LINKS: https://jenvazquez.com/pinterest-analytics-made-simple/

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302 | How to Prep Pinterest in Q4 to Book More Clients in January12 nov. 202500:09:24

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If you want January leads, now’s the time to act. Jen Vazquez shares exactly what to pin on Pinterest in Q4 to grow your visibility and leads going into 2026. You’ll learn the top-performing content buckets, how to repurpose what you already have, and why timing is everything on Pinterest.

ALL THE LINKS: https://jenvazquez.com/what-to-pin-in-q4/

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301 | The 1-Hour Pinterest Workflow Every Service Provider Needs05 nov. 202500:05:37

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 If marketing your business feels like a full-time job, you’ll love this episode. Jen Vazquez breaks down her Pin + Attract Method, showing you how to spend just one hour a week on Pinterest while your content keeps driving traffic in the background.

Hear how her clients are booking new leads from Pinterest and learn the exact system to simplify your marketing—no burnout, no daily posting.

🎧 Grab the free Pinterest for Service Providers Checklist and all the other links: https://jenvazquez.com/how-to-create-a-one-hour-a-week-pinterest-workflow/


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300 | How to Get Clients on Pinterest (Without Spending All Day Online)29 oct. 202500:07:52

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If you're a service provider and you've been posting on Instagram nonstop but your leads aren’t showing up, it’s time to shift your energy to Pinterest—the quieter platform where your dream clients are actually searching for help.

In this episode, I’m sharing exactly how to use Pinterest to attract clients, create consistent content without burnout, and build a marketing system that keeps working for you.

ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-marketing-for-service-providers/

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299 | Pinterest Marketing in 2026: The Pin + Attract Method Every Service Provider Needs22 oct. 202500:16:29

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Pinterest in 2026 is still one of the most powerful marketing platforms for service providers. In this episode, I’m walking through my Pin + Attract Method—the exact process I use for my clients and inside The Club to turn Pinterest into a 24/7 lead generator.

We’ll cover keyword research, Tailwind scheduling, analytics tracking, and what’s working right now on Pinterest.

Shownotes: https://jenvazquez.com/pinterest-marketing-in-2026/

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298 | Pinterest Presents 2025: Service Providers Update08 oct. 202500:05:07

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In this episode, I’m sharing the highlights from Pinterest Presents 2025 and what they mean for service providers like you. We’ll talk about Pinterest’s newest tools, why the Trends upgrade is a game changer, and simple ways to turn these updates into leads for your business.

If you’ve been wondering whether Pinterest is worth your time in 2025, this is your sign to lean in.

Shownotes (ALL THE LINKS): https://jenvazquez.com/pinterest-presents-2025/

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297 | Scale with Data, Not Gut—Strategy-First for Female Founders with Rita Barry08 oct. 202500:37:39

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In this conversation with Rita Berry of Rita Berry + Co, we unpack how female-founded service businesses can scale with a strategy-first, data-driven approach. You’ll hear how to map your customer journey, pick one high-impact metric, and use simple weekly tracking to fix bottlenecks fast. We also talk about the power of relationship marketing for high-ticket services and how data helps you hand off marketing beyond the founder. 

Stick around to the end for Rita’s free assessment to find your biggest growth lever—and my action steps so you can implement this week.

Shownotes (ALL THE LINKS): https://jenvazquez.com/297-scale-with-data-not-gut-strategy-first-for-female-founders-with-rita-barry/

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296 | Unlocking the Power of Nano-Influencers: How to Build Authentic Brand Connections with Vicky Boudreau26 sept. 202500:23:24

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Nano Influencers, Big Results: How smaller, trusted creators drive authentic growth for service-based brands, and how to build long-term partnerships that actually convert. Learn how to pick creators (start with superfans), set smart briefs, and track results beyond likes using CTR and redemptions. Creators: get practical tips to stand out, over-deliver, and turn your niche into income.

Perk: 20% off your first Heylist collab—use MSA2025. 

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295 | How to Brand Your Pinterest Profile to Attract Clients (Step-by-Step)25 sept. 202500:12:04

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Your Pinterest profile has just 2.5 seconds to make an impression—so let’s make it count! In this episode, I’m walking you through how to brand your Pinterest profile step by step so it instantly says who you are, what you do, and why your dream clients should follow you. From profile images and cover photos to keyword-rich bios, boards, and pins—this is your roadmap to turning Pinterest into your lead-generating machine.

Shownotes (ALL THE LINKS): https://jenvazquez.com/how-to-brand-your-pinterest-profile/


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294 | Stop Making These Pinterest Mistakes if You Want More Leads18 sept. 202500:13:10

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Are you posting on Pinterest but not seeing results? You’re probably making one of the 5 most common mistakes service providers make on the platform. In this episode, I share what those mistakes are (like treating Pinterest like social media or ignoring your website connection) and show you how to fix them—so you can finally turn Pinterest into your lead-generating machine.

Shownotes (ALL THE LINKS): https://jenvazquez.com/stop-making-these-pinterest-mistakes-if-you-want-more-leads/


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293 | How to Use Your Wardrobe to Boost Confidence & Visibility with Paola Arencibia13 sept. 202500:45:20

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Your wardrobe is more powerful than you think. In this episode, I sit down with stylist Paola Arencibia of Serious Style Inc. to explore how what you wear impacts your confidence, visibility, and success as a female entrepreneur.

We cover:

  • Closet Detox: removing the energy drainers
  • The easy uniform every service provider needs
  • Why sizes lie (and what really matters)
  • How to align your wardrobe with your brand and clients

ALL THE LINKS:  https://jenvazquez.com/how-to-use-your-wardrobe-to-boost-confidence-visibility/

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292 | Pinterest Trends for September: What to Pin Now for Traffic and Leads11 sept. 202500:05:32

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It’s September, and Pinterest users are already planning fall vibes, Halloween fun, and even holiday marketing! In this episode, I’m sharing the exact September Pinterest trends service providers need to know to turn searches into clients. Whether you’re a coach, photographer, or wedding pro, these simple strategies will help you show up where your dream clients are looking.

ALL THE LINKS: https://jenvazquez.com/pinterest-trends-for-september/

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291 | How to Build a Pinterest Keyword Strategy That Actually Works for Service Providers04 sept. 202500:12:54

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Ever wondered how to make Pinterest actually bring you leads instead of just adding to your to-do list? In this episode, I’m breaking down how to build a Pinterest keyword strategy that works for service-based businesses. You’ll learn why long-tail keywords matter, how to find the ones your dream clients are already searching for, and exactly where to use them so your pins show up again and again. Plus, I’ll share my free keyword builder and my Pinfluence service if you’re ready to hand this off.

Shownotes: https://jenvazquez.com/how-to-build-a-pinterest-keyword-strategy/

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290 | How I Cut My Instagram Stress and Boosted Engagement by 5000% with One Tool28 août 202500:16:31

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If you’ve ever felt overwhelmed by Instagram, this episode is going to feel like a breath of fresh air. I’m sharing how I ran a marketing experiment, discovered RecurPost, and completely transformed the way I post on Instagram (and beyond).

You’ll learn how I automated my short-form video content, repurposed posts across multiple platforms, and boosted engagement by up to 5000%—all without adding more hours to my day.

If you’re ready to stop burning out on Instagram and finally create a system that works in the background for you, this episode is for you.


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289 | Tailwind Pin Spacing Tool: Save Time and Prevent Pinterest Spam Filters17 août 202500:15:24

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 If you’ve ever wasted time manually dragging pins around in Tailwind, this episode is going to make you so happy. I’m breaking down Tailwind’s brand-new Pin Spacing Tool—how it works, why it matters, and how to customize it for launches or seasonal campaigns.

This tool is a major time-saver for service-based business owners, helping you stay consistent, avoid spam triggers, and free up time to focus on creating content that actually converts.

Shownotes (ALL THE LINKS): https://jenvazquez.com/tailwind-pin-spacing-tool-save-time-and-prevent-pinterest-spam-filters/

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288 | 3 Pinterest Mistakes That Are Costing You Traffic (and How to Fix Them)10 août 202500:08:18

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Not getting the traffic or leads you hoped for on Pinterest? You might be making one of these 3 common mistakes. In this episode, I’m breaking down exactly what they are and how to fix them so your pins actually work for you.

We’ll cover:

  • How to make your pin titles stand out in search
  • Why linking to your homepage is a silent traffic killer
  • A weekly batching system that keeps your account active without daily posting

Perfect for service providers who want a simple, effective Pinterest strategy that works.

SHOWNOTES (all the links): https://jenvazquez.com/3-pinterest-mistakes-that-are-costing-you-traffic-and-how-to-fix-them/

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Here are some free things I've got coming up:

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