Marketing Strategies Podcast – Details, episodes & analysis

In this episode I’m joined by Henrique Cruz, the head of growth at Rows. Rows is a modern blend of spreadsheet and database technology, connecting with hundreds of third-party tools to provide a seamless data analysis experience.

Henrique’s leadership has been pivotal in Rows’ rapid expansion from 50,000 to 900,000 users in less than a year.

In this episode, Matt is joined by Marie Martens, the founder of Tally, a rapidly growing form builder tool that prides itself on simplicity and power, all wrapped up in a free package.

Marie shares the unique marketing strategies that have propelled Tally to surpass $100,000 in Monthly Recurring Revenue (MRR) with a lean team of three.

I speak with Douglas Cook who is Director of Growth at Skyscanner. Skyscanner operates in the extremely competitive travel search space. They have seen phenomenal growth in their website visits and user numbers and they’re still growing aggressively in EMEA. In this episode Douglas and I speak about the marketing strategies they’ve used to get there. We spend a lot of time talking about product, SEO, direct response, digital marketing, personalisation and display. We also discuss how Skyscanner use a lean and agile approach to marketing to make sure they see success on a small scale before they grow any new marketing campaign.

I speak with Patrick Moran who is Global Head of Growth Marketing at Spotify. We discuss the marketing strategies Patrick and his team have used to grow Spotify. Even with strong competition in this space Spotify has grown from 57m paid users in June 2017 to 70m in Jan 2018. Patrick also used to be Head of Digital Marketing for Netflix so we dive into the strategies Netflix have used to grow past 125 million paid users today. This is a bumper episode that you won't want to miss!!

I speak with Allen Gannet founder and CEO of TrackMaven about their marketing strategy. Allen tells me about how they mange their content, we discuss the gated/ungated debate, how they have run up to 10 events per month in the past, how long their marketing cycle is (longer than you might think) and the strategies that are really killing it for them. They also undertake a lot of paid social media and search marketing. We also discuss Allen’s new book (The Creative Curve) and how MarTech is taking over. This is a fascinating episode with tons of insight into a fast growing SaaS business.

I chat with Saranya Babu Vice President of Marketing at Instapage. We discuss how they have created a new business category called post-click optimisation. This is the part of the funnel after someone clicks on an advert and before they convert on your website. We also discuss the strategies they have implemented to attract new users and grow their business.

I speak with Will Critchlow, founder and CEO of Distilled. Will and his team have grown Distilled into a hugely reputable SEO firm. In this episode we discuss how they have done that through building their network over time, having a low entry point to their brand through DistilledU (their training site) and their global conference Search Love. There is also a lot of discussion around content marketing as well. This is a fascinating episode that touches on most parts of marketing.

I speak with Val Scholz, Head of Growth at Revolut. They have just raised their series c for $250 million valuing the business at $1.7 billion. We discuss the strategies they have used to get there. This episode is very product focussed as Revolut believe strongly in making the product so good that they have a viral word of mouth engine. Revolut has seen extreme growth and this episode gives a fascinating look into Europes most recent tech unicorn.

I speak with Yoann Pavy, Head of Performance Marketing at Perkbox. We discuss his past experience at Deliveroo as their Head of Paid Social. We discuss how Deliveroo use paid social media to drive traffic and sales across multiple countries. We also discuss how Perkbox conduct their marketing. This includes experimenting with multiple different channels to see which areas help them grow most effectively. This focuses a lot around paid media.

I speak with Mike Morris who is Head of U.S. at Get Response. Mike has had an interesting past as he was at Grasshopper for 7 years. He helped grow the company to a $165 million acquisition by Citrix. We discuss partnerships, events, content marketing paid promotion. In fact, there isn't much we don't talk about in this episode. It's super interesting to hear how Mike directed the marketing team at Grasshopper to a big buy out and now how he directs the U.S team at Get Response. There are a ton of takeaways in here so take a listen and let me know what you think.