Throughout my journey, I've always found inspiration in those who dare to think differently and break the mold. During my recent conversation with Tom Shipley in the Marketing Speak podcast, I encountered a treasure trove of insights into leveraging creativity and audacity in business.

Tom Shipley, a serial entrepreneur who has driven over $2 billion in sales, shared some game-changing strategies that can transform how we approach business challenges and growth opportunities. 

From overcoming a potential $600,000 company loss to creating a market-leading women's hair regrowth brand, Tom's journey illustrates the importance of resilience and iteration. His experience in the military taught him the value of grit, discipline, and surrounding oneself with people who share similar values and integrity.

In business, as in life, it's crucial to push boundaries and challenge assumptions. Tom's insights are a testament to the power of audacity and strategic thinking. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/474.

AI in content creation is a game-changer! In another episode of Marketing Speak, we dive deep into the intersection of SEO, AI, and content creation with none other than Bruce Clay. 

Bruce Clay is a pioneering figure in the SEO industry, renowned for his innovative approaches and comprehensive expertise. As the founder of Bruce Clay Inc., he has dedicated his career to enhancing the symbiotic relationship between content and search engine optimization, emphasizing the growing importance of usability, authority, and trust in Google's ranking algorithms. His strategic use of FAQs on web pages has proven to significantly boost search rankings by establishing sites as subject matter experts.

Bruce shares valuable insights on tools like PreWriter.ai and discusses the nuances of AI-human collaboration, AI detection, and the ever-evolving SEO landscape. 

Whether you're an SEO veteran or a curious beginner, this episode is packed with actionable insights to enhance your digital marketing strategy. Tune in and learn how to harness AI's power without sacrificing creativity or authenticity!  

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/473.

Understanding and connecting with your audience is irreplaceable. Even with AI, human connection keeps podcasts relatable. In my conversation with Spencer Shaw in the latest Marketing Speak episode, we explored ways AI is reshaping the podcasting landscape. It's intriguing to see how AI tools are not just enhancing production efficiency but also creating immersive and personalized content experiences.

Spencer Shaw is a serial entrepreneur whose ventures span software, real estate, and podcasting. Owning and operating a specialized podcast production company, Spencer has leveraged AI to innovate in podcast creation, producing hundreds of episodes for diverse industries, including financial, legal, medical, and technology sectors. His company focuses on integrating synthetic voices and personas into podcasts, setting a new standard for content creation. Spencer's journey into podcasting came from a mix of curiosity and the desire to solve complex problems with AI.

In this episode, you'll learn how Spencer uses the audio feature of Chat GPT for guided conversations and content creation and how he teaches others, including his kids, to leverage AI for amazing projects like book writing and travel guides. Spencer also unveils the secrets behind fully AI-generated podcast segments and the tools essential for producing high-quality audio and video content. Tune in to discover how to humanize your content, connect deeply with your audience, and harness the power of AI to elevate your business ventures.

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/464.

Learning about SEO gives you leverage against your competitors. Check out my talk with my daughter, Chloe Spencer, on BlogHer2020 as we discuss the biggest SEO mistakes bloggers make and how to deal with them. We also constructively critique some websites from the audience and advise audience members on some of SEO's low hanging fruit they can implement. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/374.

Video has become one of the most popular types of media online in 2022, and video marketing isn’t going anywhere. While the world of video marketing is constantly evolving and short TikTok videos are today’s viral craze, the basic principles behind excellent videos remain the same.

My friend, Jamie Salvatori, is back on the show to delve more deeply into how video marketing has evolved in the last decade. Jamie is the founder of Vat19.com, an e-commerce store featuring unique gifts, toys, candy, and curiously awesome oddities. Vat19 is also well-known for its YouTube channel, which currently boasts 3.5 million subscribers and nearly 3 billion video views.

In today's episode, Jamie shares YouTube strategies businesses can leverage for their own channels. This and more YouTube insider tips when you tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/373.

Want to learn the low-hanging fruit in SEO that will help you rank your site? Check out my talk on SuperfastBusiness Live as I reviewed some of the audience's websites on the fundamentals of SEO! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/372.

If you’re like many experts and entrepreneurs, you have a continual flow of ideas and concepts that enter your brain, but you’re not sure where to file them. Well, it turns out your brain was meant for generating ideas—not filing things away! Or, as David Allen puts it, your brain is meant to be a factory not a warehouse. Ready to bring that back to balance? Good, because there’s an app for that! Really a solution made up of multiple apps.

Today's guest, Caelan Huntress, generously shares his expertise in helping all of us get stuff out of our heads and onto paper, into apps, and other trusted systems so they can work for us. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/371.

Like blogging, podcasting needs an SEO strategy so people can find it on the internet. Having an SEO strategy in place in your podcast will give you an advantage over your competitors in your niche. Check out my interview on Podcast Coaching with Christine O'Donnell as I talk about SEO and its impact on podcasting. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/370.

“Excellence is never static. It is about doing your absolute best within every changing moment, in every changing situation. No one is perfect. Anyone can become excellent.”

I love that quote by Natasha Miller, outgoing introvert, musician, Inc. 5000 Entrepreneur, and my guest on today's show. Miller began as a classically trained violinist and ended up building – as she says "on accident" – a multi-million dollar company. Her memoir, Relentless: Homeless Teen to Achieving the Entrepreneur Dream, is raw, vulnerable, honest, and a Wall Street Journal best-seller.

Tune in on this episode that's chock-full of inspiring business (and life) stuff! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/369.

No CRM will fit all businesses because each company has different goals and needs. In today's Get Yourself Optimized episode, Jeroen Corthout joins me as we talk about different types of CRM and how to choose the best one for your business. He also explains how a CRM can help you better manage your customer relationship.

Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B services, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically.

Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/368.

To achieve strong connections and relationships with business prospects, you must master the art of follow-ups, referrals, and customer retention. In this episode, my guest, Mostafa Hosseini, lays down the best ways to win customers and clients.

Mostafa is the founder of Persyo Inc. and the creator of the Simple Retention Formula, Simple Marketing Formula, and Simple Offer Formula.

Mostafa and I talked about how to turn your customer retention into your most profitable and effective marketing strategy. We also discussed the importance of the human touch in the digital era, how to take care of your leads depending on where they are in their journey, how to avoid hard selling at all costs, and much more.

Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/367.

In today's Marketing Speak episode, Laura Sprinkle joins me to discuss how to develop and execute a successful affiliate marketing strategy.

Laura is an affiliate partnerships strategist working with digital course creators. Her strategies have helped everyone, from seven-figure industry leaders to budding entrepreneurs, garner more than $30 million in partner revenues.

In this conversation, Laura shares her four-part system — Attract, Activate, Amplify, and Appreciate — that virtually ensures success when conducting a launch. She also provided some great real-life examples of successful partnerships, step-by-step instructions on how to find and recruit the right partners, and what makes an affiliate offer so irresistible it's hard for anyone to say no.

Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/366.

Marketing is always evolving, and we must adapt to survive. What worked years ago may not apply to this day and age.

But which trends are here to stay, and which are just fads? And what adaptations must we make to thrive in this new environment?

In this episode, My guest, Sani Abdul-Jabbar and I discuss ways businesses can incorporate blockchain and the Metaverse into their marketing strategies. Sani is the head of VezTek, a thought leader in emerging technologies and an evangelist of blockchain and cryptocurrency. His upcoming book, Makers, revolves around epoch-defining questions, such as how should people live alongside their AI creations? Hint: he believes in teaching AI human values, such as compassion, empathy, and kindness.

We also spoke about the Web3 ecosystem, crypto, AR/VR, and more. So if you’re eyeing becoming a frontrunner in the future of business and marketing, this is a conversation not to miss. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/365.

In today's Marketing Speak episode, we have the pleasure of speaking with David Henzel, a serial entrepreneur who believes in driving decisions with love, not fear, both in business and personal growth.

David shares his fascinating journey from being a troubled student and rebellious teenager to finding his path in entrepreneurship. He discusses the importance of aligning with co-founders who share your values and provides insightful examples from his own experiences.

After facing personal challenges, including his wife's battle with breast cancer, David made the decision to sell his company and pursue more impactful work. This led him to develop a course on managing happiness, which evolved into a self-leadership course and a book on conscious capitalism.

We also delve into David's ventures, including his BPO business, LTV Plus, and his SaaS platform, Upcoach, both of which stem from his desire to create positive change.

Join us as we explore David's current focus, Love Not Fear, born from his experience as a recovering introvert and the influence of a friend who excelled at networking and public speaking. Stay tuned for more of David's wisdom and practical tips on making decisions guided by love rather than fear!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/463.

Check out my interview on The Eventual Millionaire with Jaime Masters, where I shared some proven tips in writing SEO content, picking and testing the right SEO keywords, and some link-building tactics. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/364.

Life is full of ups and downs. However, once you find your purpose in this world, situations and circumstances don't matter. My guest for today, Sebastian Rusk, lived quite a journey until he found his true calling - and that is to help people tell their stories through podcasting.

Sebastian is a Podcast Launch Specialist and has been building online communities for the last 15 years. He founded PodcastLaunchLab.com in 2016 as a turn-key podcast launch solution for marketers and entrepreneurs that want to start a podcast. He knows that everyone has an incredible story inside of them – all they need is someone to ask them questions so they can share it with the world!

Sebastian is currently the Host of the GritDaily.com Startup podcast that covers the world of tech and startups, as well as Web3 SUCKS! – a show dedicated to education about the world of Web3 and NFTs.

In this episode, Sebastian talks about how he started all his podcast shows - GritDaily.com Startup and Web3 SUCKS!. He also shares his professional and personal journey that led him to his true passion - podcasting. 

Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/363.

Digital marketing without sales funnels, automation and well-thought-out campaigns can work initially but are never sustainable when you long for growth and expansion. When future-proofing is more crucial than ever in this type of economy, every entrepreneur must stay as updated as possible. 

In this episode, my guest Michelle Nedelec and I dive deep into strategies that help businesses grow. This episode is a crash course if you want to learn more about streamlining your marketing and business processes. Michelle's knowledge and professional history can help you jumpstart your automation and sales funnel strategies today. 

Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/362.

Want to learn how to apply SEO on social media - especially on Youtube? In my interview on The Maximize Your Social Influence Podcast with Neal Schaffer, I talk about applying SEO to your YouTube channel and videos and how to get SEO value from social media posts. I also share some content marketing strategies - coming up with hooks, getting links, etc. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/361.

From the guy who produced one of the most viral commercials on YouTube, garnering 40+ million views, is the highest-grossing crowdfunded movie or television project of all time, The Chosen. This man is no other than Derral Eves.

In this episode, we talk about the makings of disruptive content, how to run a successful business amidst the challenges, and why humility is the secret to staying as long as you can in the industry. Derral also shared his insights on producing the hit series, The Chosen. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/360.

Speaking today is much more than just going up on stage and presenting in front of a live audience. Thanks to the advancement of the internet, we can communicate and reach significantly more people. While some prefer live videos, webinars, or one-on-one virtual meetings, the secret sauce for effective speaking is how you get your message out.

In this episode with Laurie-Ann Murabito, we go beyond the big stages and define how speaking your truth can definitely help change the world. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/359.

I want to share my interview on Roger Dooley's Brainfluence Podcast, where I talk in-depth about SEO. Roger features conversations with thought leaders, CEOs, bestselling authors, and renowned scientists. In this episode, I shared some of my stories and insights about my journey to becoming an SEO specialist, how the book I co-wrote, The Art of SEO, came to be, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/358.

Internationally recognized serial entrepreneur, author and business expert Spencer Lodge compares podcasting to therapy. To him, it's one of the best types of media to get one's thoughts out there and make valuable connections and conversations.

In this episode, Spencer and I exchanged stories about our experiences in podcasting and set out some valuable tips on how to grow a podcast. From his most unforgettable interview down to which guest changed his life, Spencer's way of storytelling leaves an impact on anyone who’s on the fence about starting their show.

Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/357.

Tommie Powers, aka "Tommie Traffic," is an investor and digital advertising maestro with over 15 years of experience. He is also a highly sought-after trainer and speaker. Since 2007, he's spent and consulted on over $120M in digital advertising that has resulted in over $550M in revenue.

In this episode, Tommie shares the changes in the past few years in the digital marketing landscape. Tommie and I unpacked the creative side of getting the attention and engaging the interest of your audience. He also gives examples of how to grab your audience's attention - especially on YouTube. In addition, he talks about the different kinds of YouTube ads and what ads you should use for your business. He also explains how to retarget your audience for conversion, how to start a video ad for your business, and much more.

Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/356.

Ticiano Sgarbi believes his moonshot is to become more understanding and spread understanding from a broader perspective. He tries to achieve his moonshot as he discovers his massively transformative purpose: dealing with emotions and languages in SEO and marketing. 

As an SEO practitioner, Ticiano uses his multilingual ability in multilingual SEO as he founded Sgarbi Digital Marketing. This Marketing Speak episode approaches the universal language of intuition, synchronicity, tolerance, elegance, and harmony. So tune in to a powerful, beautiful, elegant, and meaningful conversation! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/355.

In the latest episode of the Marketing Speak podcast, authenticity meets strategy with Suzanne Reilley, a business coach, marketing strategist, and copy advisor, to delve into the art of customer-centric marketing. 

Suzanne emphasizes the importance of understanding your customer's needs and aspirations through insightful research methods while avoiding overreliance on surveys.

Discover tips for crafting engaging and respectful copy that connects with your audience, and learn about ethical marketing practices that build trust without feeling spammy. 

Suzanne also shares her thoughts on leveraging AI in writing, balancing personal well-being with business growth, and the critical role of intuition and authenticity in creating genuine marketing campaigns. Tune in for a conversation that promises to enlighten and empower your marketing approach! 🎧✨

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/462.

It's great to converse with my SEO industry friends, Ross Dunn and John Carcutt. Talking about the latest news on SEO inspires me to expand my knowledge as an expert in the field. In this episode of The SEO 101 Podcast, I described my journey into SEO - how everything started. I also shared excellent tips on future-proofing a business, basic SEO practices, creating remarkable content, link building, digital PR, artificial intelligence for SEO, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/354.

How do I attract the audience? How do I make them trust and buy from me? These are the questions that are plaguing a lot of business owners. And the answer to that is MARKETING! But how do you make your marketing strategy work?

Today's guest, Tim Reid, is a marketing expert who believes that giving valuable and helpful content will yield an unimaginable return to your business. Tim is Australia's most practical business marketing keynote speaker, traveling the world showing business owners, marketers and their employees how to embrace the modern world of marketing by gaining success and increasing profits without spending a fortune. He's also an engaging and entertaining emcee, having emceed the Telstra Business Awards around Australia, and is the emcee for the annual Australian Podcast Awards. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/353.

According to Kevin Indig, there's a big difference between theoretical robustness and practical application among all the algorithms that Google potentially uses. But in the end, it's all about the result. Kevin leads SEO at Shopify. He's also the Growth Memo newsletter creator and the Tech Bound podcast host. In this Marketing Speak episode, Kevin and I discuss the importance of experts sharing their knowledge, research, and data to advance the practice of SEO. So tune in and geek out on this value-packed conversation! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/352.

Today's guest transitioned from being a productivity expert to being a joint venture expert. He used the traction he got as a productivity expert and his IT and systems background to systematize the JV process from relationship building to booking to executing the promotions. He then made it his mission to empower people to build amazing relationships that lead to large impact, dependable revenue and an amazing quality of life through Joint Ventures. Charles Byrd is a human lead magnet, super-connector, frictionless system ms expert, and world-renowned expert on Joint Venture (JV) partnerships. He's the author of the Amazon bestseller, Internet Marketing Secrets. He has been featured in Forbes, ABC News, SiriusXM, and the National Speakers Association. He was also a past guest on my other podcast, Get Yourself Optimized, where we geeked out on Evernote (episode 186). Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/351.

My guest for today has been in the business for decades. Through his experience and knowledge, he was able to put up several companies in different industries. Unfortunately, some of these businesses failed, but these failures and obstacles made him more resilient as an entrepreneur. Kevin Lee co-founded Didit, a leading digital-first marketing firm in 1996. He also founded GivingForward.org, a cause marketing nonprofit focused on generating revenue for other nonprofits. Previously to Giving Forward, Kevin founded We-Care, a cause marketing platform that generated over $8 million for nonprofits, becoming the "inspiration" for Amazon SMILE ($350 million in donations). Kevin is also the CEO of the eMarketing Association. In addition, he invents marketing technology solutions for Didit clients, has written four books, spoken at more than 500 events, and published 700+ articles on marketing. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/350.

Search Engine Optimization (SEO) is an important part of marketing your business. This process will allow your site to increase visibility when people search for products or services related to your business in search engines. However, many business owners are still confused about what SEO is and what it does. It was amazing to be on David Newman's Do It! Marketing Podcast and share my knowledge on SEO. In this episode, I gave a crash course on better SEO practices and where it should be applied. I also shared how I structured my business and service offerings to tailor toward clients of different sizes, budgets, and needs. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/4-A.

Today, I am joined with usability consultant Steve Krug. Steve is the author of Don't Make Me Think, the most recommended book for anyone who wants to learn about user experience (UX), and Rocket Surgery Made Easy, a usability testing handbook. His books were based on the 25+ years he spent as a usability consultant for various clients like Apple, Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/349. 

Joining me on today's show is Lee Benson, the founder and CEO of Execute to Win, or ETW. He'll be sharing his MIND Methodology. MIND is an acronym that stands for Most Important Number and Drivers. It's a simple, sustainable system that improves business results through better alignment, decision-making, and accountability. And you're going to learn all about it! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/347. 

It's great to talk at the BrightonSEO Conference, one of the world's most popular and biggest search marketing conferences. During the conference, I discussed the four critical elements for the perfect keyword strategy and some examples of picking the wrong keywords. I also shared some free and paid tools to help your keyword research. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/BE3. 

Today, I am joined by Jason Moffatt - an internet marketing coach, copywriter, ex-private eye, stand-up comedian, father of two including an autistic child, surfer, snowboarder, magician, amateur mycologist, health and yoga enthusiast, dog lover, and so much more. He's basically a Jack of 5000 trades. Jason has been teaching entrepreneurs how to leverage the power of the internet in unique and out-of-the-box ways for over 17 years. In this episode, Jason shares how he became interested in internet marketing and transformed himself into an agent of good and light. He also talks about some out-of-the-box ways that copywriting and marketing can attract an audience. Aside from that, he talks about how he started flipping NFTs and some tips on how to vet an NFT project - whether it's legit or not. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/347. 

🎙️ Balancing privacy and information sharing is a critical issue of our time. So here are some exciting insights from the latest episode of the Marketing Speak podcast featuring Chris Parker, founder of whatismyipaddress.com! 🚀

Chris's passion for online privacy and security led him to create the podcast Easy Prey, where he raises awareness about safety and helps people make informed choices. The podcast has opened doors to valuable networking opportunities, allowing Chris to connect with notable guests like Chris Voss, Troy Hunt, and Scott Stratton.

In our conversation, we delve into our long-standing partnership, the importance of building genuine relationships, and the power of faith and generosity in business. 🤝

Chris shares his journey of growing his website from 6 million to 12 million monthly visits through hard work, team efforts, and ethical strategies. He also discusses his upcoming book on data rights and privacy. 📈📚 Tune in to the full episode for more valuable insights! 🎧

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/461.

It's amazing how technology advances very fast, especially the internet. And everyone needs to be adaptable to these changes. According to today's guest, every business owner should never expect that things will be the same in their business as they were five or ten years ago. My guest, Carolyn Ketchum, was a guest on my other podcast, Get Yourself Optimized, about five years ago. She also worked with me as my rockstar virtual assistant. Carolyn is a photographer, the mastermind behind the popular keto blog, All Day I Dream About Food, and a best-selling author of The Ultimate Guide to Keto Baking. A major carnivore and an unrepentant sweet tooth, she is devoted to creating innovative and delicious low-carb recipes that don't sacrifice flavor. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/346. 

Today's guest, Stephen Steers, has consulted, advised, and led workshops for more than 500 companies from 25 countries. As a result, he learned that effective sales is about listening, learning, and connecting through stories. According to him, the better you articulate your story, the more your audience will resonate with you. In this episode, Stephen talks about leveraging your stories to get your customers excited and compel them to buy. He shares some of his tips and tricks on starting a conversation at a networking event or a conference, and how to be memorable to the people you meet. He also explains the framework he developed called Superpower Storytelling. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/345. 

Many of us get jealous of how bold individuals seize life in remarkable, almost unbelievable ways. They always succeed in their personal and professional lives. But do you know that you can learn how to be bold in life? My guest, Fred Joyal, was an extremely shy person. He was too timid even to make a phone call. However, he transformed himself into someone who has done stand-up and improv comedy, spoken to audiences of 5,000 or more, and met dozens of celebrities. He found love, joy, passion, and success through this boldness. Fred is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He has previously written two books on marketing, has dabbled in stand-up and improv comedy, and acted in bad movies and excellent TV commercials. His latest book, Superbold: From Under-Confident to Charismatic in 90 Days, is an Amazon and Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/344. 

It was an honor to be a guest on Mitch Joel's Six Pixels Of Separation – The Mirum Podcast. In this episode, I shared the ins and outs of the world of SEO. I talked about how to use technology to make marketing exponentially better and some SEO strategies so that you can rank on Google. I also shared some of my tips on hiring a legit SEO person. This episode is filled with information that will help you jumpstart SEO in your business. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/BE2. 

Erik Luhrs is a Fortune 500 Consultant, NLP Master Practitioner, Psychic, Peak Mindset Coach, founder of BE DO SCALE Hybrid Business Coaching, and the creator of The GURUS Selling System™, Subconscious Lead Generation™, and Peerless Positioning™. Thanks to his broad base of skills and abilities, he has helped clients and companies achieve mathematically impossible operational performance, overcome mental hurdles, create 300% growth in a matter of weeks, improve relationships, overflow their pipelines, achieve the dreams they thought "impossible," and much more…. In this episode, Erik shares how a mindset/brainset shift can change your messaging and positioning that will start the growth of your business. He also talks about some tips on how successful people start their day, how to prepare and strategize a marketing campaign, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/343. 

Your story and message are the core of your business. Whatever you put out there is what the world perceives of you, and it predicts how people respond to you. It's vital to make sure you're sending the right message out there. In today's episode, Sam Richter emphasizes the importance of connections and information in identifying opportunities and prospects. Sam is named one of the World's Top 50 Sales Keynote Speakers and one of the 15 Highest Rated Speakers for Virtual Events. He's a bestselling author who delivers his top-rated, dynamic, highly entertaining, high-content keynote presentations and workshop sessions to audiences worldwide. Join us on today's Marketing Speak for an entertaining conversation that includes numerous pieces of high-value entrepreneurial advice! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/342. 

In a rapidly changing marketplace, all of us have to adopt new tools, new platforms and fresh messaging to connect to our audience. Currently, many sellers and marketers utilize video to communicate with their audience. However, a lot of them fail to truly build deeper relationships, sell solutions and enhance their reputation. In today's Marketing Speak episode, Julie Hansen talks about her sales and video marketing expertise. She shares her transition story from an actor to a virtual selling expert who utilizes video to connect and build relationships with her customers. She also gives some tips and tricks on doing well in front of the camera to make your video remarkable and exceptional. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/341. 

I want to share my interview on the Bob Pritchard Show a few years ago, where I discussed some intel on SEO and marketing. In this episode, I addressed some of the myths and the framework and structure of good SEO. I talked about the importance of remarkable content and shared some of my clients' case studies on how SEO impacted their businesses. I also gave tips and strategies for entrepreneurs on how to start SEO for their websites. If you're interested in improving your rankings, this is an hour worth investing in. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/SB1. 

Many entrepreneurs face the complex question of how to price their product or service, and it's a decision that can make or break a business. According to Per Sjöfors, AKA The Price Whisperer™, pricing is a profit and value lever. An increase in the price of a service or product by 1% can show a significant increase in profit. Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. In this episode, Per talks about the importance of pricing your product and service. He also shares some of his client's success stories in repositioning and repricing their services and product. He also gave some feedback on my company's pricing strategy - including what I need to do to raise my prices. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/340. 

What is digital transformation? Why is it important for companies to embrace it? And how can a company pull off a successful digital transformation? These questions have been worrying many entrepreneurs as the term "digital transformation" has become a trend in recent years. Today, I'm joined by Kelly Smith, the Chief Strategy Officer of Hagerty, the world's largest insurer of collectible cars and the largest automotive enthusiast membership organization. In this role, he serves as the CIO, CDO, and CSO. In addition, IT, Digital, Data, Martech & Security all fall under his leadership. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/339. 

Whether in marketing, sales, or speaking, connecting with your audience is crucial. In the latest Marketing Speak podcast episode, Joel Weldon, a master speaker and entrepreneurial coach shares invaluable wisdom on how to transform negatives into positives and achieve success, drawing from decades of experience and personal anecdotes.

As a respected figure in the speaking industry, Joel has dedicated his career to helping entrepreneurs and professionals master their speaking skills through his Ultimate Speaking System and lifelong coaching program. His teachings emphasize the importance of focusing on the audience, setting clear goals, and maintaining a positive outlook even in challenging times. 

In this episode of our podcast, we dive into the world of positive mindset and the power of perspective. Discover how Joel's unique approach to coaching, his ultimate speaking system, and innovative tactics like the 30-day goal-setting method can revolutionize your personal and professional life. Learn practical tips for effective presentations, the significance of evaluating marketing efforts, and the importance of maintaining a positive mindset, even in tough times.

For those looking to enhance their speaking abilities and build a robust positive mindset, Joel Weldon's coaching and ultimate speaking system (📍 ultimatespeaker.com) offer valuable resources that can drive remarkable results. Master the art of impactful speaking today!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/460.

Do you want to be productive not just by doing more but also by doing what you are passionate about? Today, our guest treats productivity like a belief system has studied different methodologies, and has created a productivity system of his own that is effectively helping people. Mike Vardy is the founder of Productivityist, host of the Productivityist podcast, and a 3-time author. From a productivity enthusiast who used the tools, he is now a productivity specialist who's able to teach people how to use the tools. Today, our guest will discuss the strengths and weaknesses of popular frameworks and systems of productivity. We will also discuss the mode-based work needed to operate and have a consistently great job. Further, we will talk about ways to work with your biology, maximize your willpower, incorporate habits, and get into the flow to produce more effective results. This episode will help you rethink how you organize your life and become more productive. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/338. 

Live like you are retired by outsmarting the normal business system and creating automation that allows you not to work round the clock. Our guest today talks about the strategies for running multiple productive business ventures. James Schramko is an internet marketer and entrepreneur who can successfully leverage, automate, and systemize his business. He is the founder of SuperFast Business and runs live events and multiple podcasts. In this episode, James Schramko will talk about the steps to freedom through delegating, outsourcing, and getting the leverage to the maximum capability. He will also discuss various effective tools used in project management, communication, and scheduling. Further, he will share tips on being a good employer and managing overseas employees. Listen to this episode to learn the secret of success and experience living a rich and full life. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/337. 

Seth Greenberg continues to have a career journey unlike anyone else. From film school to startup "CEOwner" to going corporate, including taking companies public as a CMO, Seth currently works with startups advising, investing, and pushing founders out of their comfort zones. Seth has been described as a bold risk-taker who is both creative and analytical. On today's Marketing Speak episode, Seth talks about some of his stories as an out-of-the-box CMO that started some great marketing campaigns for the companies he’s worked for. He also shares how his high-risk tolerance and appetite helped him push some ideas that led to big wins. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/336.