In this episode of Marketing Spark, Mark Evans sits down with Dan Sanchez, a former podcasting leader turned AI marketing consultant, to explore his incredible transition into the world of artificial intelligence. From feeling behind the curve with ChatGPT to becoming a trusted voice in AI for marketers, Dan shares the pivotal moments and painful lessons that led him to reinvent himself.

You’ll learn how chain prompting changes how we use AI tools, why top-of-funnel SEO is dying, how to build a personal brand that stands out in an AI-saturated world, and what marketers can do right now to catch up and stay ahead. Whether you're AI-curious or all-in, this episode delivers a roadmap for future-proofing your marketing strategy.

Topics We Cover:

• The AI wake-up call that changed Dan’s career path
• What most marketers still misunderstand about chain prompting
• The “30-30-30” framework for becoming a trusted voice in any niche
• How AI is reshaping SEO, blogging, and brand trust
• The 5 categories of essential AI tools every marketer should use
• How to stand out when everyone is using the same tools

As B2B SaaS companies focus on retention rather than acquisition, customer intelligence is becoming more important.

On this episode of Marketing Spark, Mike Diaz talks about the different ways that companies can leverage data and information to keep customers in the fold.

Many marketers believe that when they hit "publish" on a piece of content, the job is done.

But the reality is it's just beginning.

Ross Simmonds says one of the keys to content marketing success is distribution. Without it, he says all you're doing is building a content library.

In this episode of Marketing Spark, Ross talks about:

- Why so many companies and marketers struggle with content distribution

- How to kick-start a content distribution plan

- How to repurpose content on multiple platforms

- Why it's important to focus on quality, not quantity

- How to create content that's valuable and SEO-friendly.

Creating valuable,and interesting content is a huge challenge for B2B companies.

There is so much competition that standing out is really difficult.

Lindsay Tjepkema, CEO with Casted, says that podcasts are the way that B2B companies can create content that resonates.

Podcasts offer companies the ability to connect with experts (customers, employees, analysts, media, investors) to have conversations that deliver amazing insight and information. 

These conversations can, of course, be turned into podcasts. But, as important, they offer great content for blog posts, eBooks, social media, and sales collateral.

Casted is a SaaS service that allows companies to manage, activate, and measure podcasts from end-to-end while engaging their audience,s increasing sales alignment, and quantifying podcast value with metrics that matter.

In this episode of Marketing Spark, Mark Evans talks to Mitch Solway, a fractional CMO for startups, about the volatile and ever-changing B2B and SaaS marketing landscapes.

We discuss marketing leaders' challenges as they strive to attract prospects while dealing with budget pressures.

In the software world, agile has been around for many years.

It's how software is developed more efficiently and iteratively.

But agile is also being embraced by organizations looking to make their marketing more successful.

Michael Seaton says agile fundamentally changes how marketer think and work. 

It's about making marketing more structured, focused and effective.

It's about giving marketing teams the psychological safety to test and learn without getting sent to the penalty box if they make mistakes.

The biggest marketing challenge for many companies simply getting started.

There are so many options that it’s almost paralysis by analysis.

In many cases, companies do too much.

They believe that more channels or campaigns equal more success.

It’s better to focus on doing a small number of things really well.

Pick a channel and run hard with it.

A key part of Jordan Behan ’s approach to getting started with marketing is: One Big Thing.

Pick a marketing tactic like an eBook, Webinar, video, or course to stand out.

I like the idea of One Big Thing because it establishes realistic expectations, structure, and focus.

Marketing leaders have long struggled with the seemingly conflicting demands of building brand and driving revenue.

In this episode of Marketing Spark, Steve Watt, V.P, Marketing with Grapevine6, talks about the importance of branding, messaging, and positioning as important foundational elements that underpin marketing and sales success. 

A highlight of the conversation was how content such as eBooks, case studies, and Webinars should be un-gated (no email addresses required) to drive distribution as widely as possible.

For more about Steve and this Marketing Spark episode, check out the show notes.

Can you feel the marketing pendulum swinging back to the basics?

For years, the focus has been data, KPIs, and quantifying anything under the sun.

But marketing success happens in different and sometimes mysterious ways. 

Some of it is measured while other marketing isn’t directly attributable. 

Many marketers have embraced data because there are so many tools to access analytics and insights, scale, and automate processes.

When technology makes it easy to reach a global audience, it’s easy to not spend as much time on fundamentals or first principles.

But it appears like marketers are starting to focus more on fundamentals. In my business, I’m seeing more interest in positioning and messaging.

Zineb Layachi said technology makes marketers forget about the reality they are trying to connect with people.

While tools allow marketers to amplify their efforts, she says the marketing pillars are important.

“How can you connect with target audiences and do marketing? What makes an impact? 

People are at the center of that. I keep talking about the fundamentals when you get the fundamentals right, you scale on solid foundations.” 

In theory, podcasts are a great thing for B2B and B2B SaaS companies.

They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).

But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven.

When a marketer is asked by a CEO about how to measure a podcast's success, the answer is "a podcast can be quantified but many of the benefits aren't visible".

To get insight into the B2B podcast landscape, I connect with Tom Hunt , founder of Fame.

We talked about:

- Whether companies are still enthiastic about podcasts

- How to sell a podcast to. CEO or CMO

- The role and value of an internal podcast for employees

- Whether CEOs really understand their customers, and how a podcast and creating content is a great way to discover valuable insight.

Words are powerful. They make as much an impact as video, photos, and audio.

But words and writing are often under-appreciated, particularly by people who aren't writers or marketers. 

In this episode of the Marketing Spark podcast, Sam Howard talks about why words matter and best practices for using them to drive Website conversions.

Sam embraces a research-driven copywriting approach involving interviews with employees, customers and a competitive audit.

We talk about:

• Whether copy or design should come first when developing a Website
• Best practices for copy and structure of homepages
• Three killers tips for Website conversions
• How to create better CTAs, demo pages, and About pages.

How do you scale a marketing team at a hyper-growth company?

It’s definitely a nice problem to have. Who wouldn’t want to ride a rocket?

Managing growth is a major challenge for Ruth Zive, who has led marketing at Ada for nearly three years.

Earlier this year, the Toronto-based company raised $130 million.

Ruth, who has headed up marketing at Ada for nearly three years, says momentum and capital have allowed her to take a different approach to marketing, 

“We have the wind in our sails and we are well-capitalized. So, now we can take a breath and be a lot more thoughtful and strategic about the future,” Ruth said on my podcast.

“In the past, we would make decisions from month to month. Now, we very deliberately planning for one or two years out.”

It goes without saying the marketing landscape has dramatically changed over the past year. 

The disappearance of conferences (a go-to channel for B2B companies) has been a game-changer, forcing marketers to embrace virtual events, high-quality content, newsletters, and social media.

Who better to provide perspective on marketing today and where it’s heading (as well as how business is transforming) than Mitch Joel, an entrepreneur, investor, author, and trusted advisor.

In this episode of Marketing Spark, Mitch and I discuss:

- The domination of the advertising landscape by Google and Facebook

- The growing importance of storytelling

- How and when in-person conferences will return

- The future of LinkedIn and Clubhouse.

What can brands do to position themselves to emerge from COVID as strong and dynamic players?

While many brands are struggling to keep their heads above water, the strongest brands are already thinking about what needs to be done outflank rivals with marketing that engages consumers in new and different ways.

On the Marketing Spark podcast, Ron Tite provides insight into how brands can build marketing momentum to pull away from the competition.

LinkedIn is a mysterious creature.

The algorithm is a well-kept secret and there are rules that should be followed to stay onside and attract engagement on the platform.

In other words, it's not as simple as writing a post and clicking "publish".

Moritz Lang is a Swedish digital marketer who has emerged as a LinkedIn "guru". 

On LinkedIn, he posts frequently on best practices and how to do the right things to create engaging content but also establish a strong presence.

For anyone looking to raise their LinkedIn game, this podcast is a must-listen.

In this episode, I sit down with Dale Harrison to dive deep into one of the most critical—but often overlooked—aspects of customer success: onboarding. 

We all know that a great first impression can make or break a relationship, and it's no different when bringing new customers on board.

Dale shares his expert insights on how a well-crafted onboarding process doesn't just get customers up to speed but actively drives product usage, builds loyalty, and significantly reduces churn. 

Whether running a SaaS company or offering a complex service, this conversation will give you actionable strategies to turn first-time users into long-term advocates.

If you want to boost retention, improve customer satisfaction, and nail that all-important first experience, you won’t miss this episode.

This episode was sponsored by LeadFeeder - https://bit.ly/3ySLl4o

As B2B and SaaS companies scramble to leverage virtual events, many people are looking to become better and more engaging virtual speakers.

These are people who thrive at in-person events but now they have to present digitally. There's no stage and no audience sitting in front of them.

Now, that's a huge challenge.

Andrew Churchill has seen his consulting business explode as more people look to become better, more dynamic virtual speakers.

In this episode of Marketing Spark, Andrew talks about the tricks and techniques that speakers need to deploy to keep people focused, interested, and interacting.

One good piece of advice is to stand up when presenting virtually rather than sitting down. It's simple but, when you think about it, makes a lot of sense.

Marketing can be painful for small businesses; spending money is a hard pill to swallow.

As a result, they adopt a DIY approach that often goes badly.

Tara Hunt experienced the small business marketing challenge while running a digital marketing agency.

Work easily done as a freelancer no longer made economic sense.

But rather than walking away from marketing-hungry entrepreneurs, Tara did something different.

She and her team at Truly created a program called Phlywheel, a marketing platform that combines DIY lessons, templates, coaching, and community.

It allows entrepreneurs to do marketing without spending a lot of money.

The digital marketing landscape is always changing.

There are new channels, tools, and approaches.

But it feels like we’ve entered uncharted territory for digital marketing amid global economic growth.

The rising tide that lifted many, if not all, ships has disappeared. And there’s increasing pressure on digital marketers to perform and do marketing that converts.

I couldn’t think of a better person to offer insight and perspective about digital marketing than Andy Crestodina, who has been operating in the digital world since 2000.

On the podcast, we talk about:

- How blogs can rank in search

- How to use GA4

- The effectiveness of "Get a Demo"

- Why so much homepage messaging is unclear

- Whether AI-powered writing tools will make an impact

In many organizations, marketing and sales operate in silos.

Sales complains that marketing delivers crappy leads while marketing claims sales can't close deals.

In an ideal world, sales and marketing operate as a cohesive team that collaborates to effectively attract and engage prospects.

On the Marketing Spark podcast, April Palmer provides insight into how startups and entrepreneurs can create powerful marketing and sales teams.

As well, she talks about the mistakes that many companies make when hiring a sales leader, and how to build a sales organization in the right way.

For companies looking for sales help, April has advice on how to hire a third-party sales organization.

In an ideal world, B2B SaaS marketing and sales teams move forward in lock-step.

In reality, they often operate in silos.

The result? Sales complain that marketing gives them crappy leads. Marketing counters that sales can’t close deals.

How do you address this conundrum? The answer may be field marketing.

While it may not be the best-known marketing term, field marketers quarterback sales and marketing activities. 

In this episode, Nick Bennett offers insight into field marketing; what it is, how it works, and why it is so effective.

Marketing is hard.

It's even more challenging when you're the lone marketer.

You need to strategize, coordinate, tactically execute, and organize. 

In other words, you have to be a multi-task player.

On the Marketing Spark podcast, Nancy Kwan talks about life as a solo marketer.

One of her biggest pieces of advice: "Don't become a yes person. Be comfortable saying no."

Nancy says that solo marketers need to be strategic and ask tough questions before committing to anything.

Jay Desai has always wanted to be an entrepreneur.

At 11-years-old, he had a newsletter business. In middle school, he was reselling sticks of gum bought at Costco.

While working for Trend, a B2B startup last year, Jay came upon a problem: how to collect content from around the Web for future reference.

One thing led to another and Jay created Swpely, which he describes as Pinterest for B2B. It's a free service that makes it easy to collect digital content, social media, updates, videos, and photos.

In this episode of Marketing Spark, Jay talks about the transition from full-time employee to entrepreneur, and how he plans to grow Swpely into a full-featured content aggregation platform.

Welcome to the first episode of Marketing Spark, a podcast that delivers insight, tools, and tips about marketing....in less than 15 minutes.

Why only 15 minutes?

I'm a big advocate for micro-marketing: marketing that quickly delivers insight and information. It's micro-podcasts, 30-second videos, and 200-word LinkedIn posts. 

Marketing Spark will feature marketers and entrepreneurs in the trenches, who will talk about their successes and failures.

Here's where you can more on the back story of starting this podcast.

If you have questions, ideas for guests, or looking for help with B2B marketing, let's connect. Contact me or send a message via LinkedIn.

Chatbots are becoming more popular to serve the needs of customers and answer their questions, but the AI is making chatbots smarter and more valuable. On this episode of Marketing Spark, Liverperson's Sonny Patel's talks about the future conversational inteligence and how companies can use it to drive marketing and sales.

In this episode of Marketing Spark, Mark Evans talks with Drew Moffitt, head of marketing at KumoSpace, to explore the evolving landscape of remote and hybrid work. 

As companies navigate the complexities of bringing employees back to the office while maintaining the flexibility of remote work, KumoSpace offers a unique solution. D

rew shares how KumoSpace is redefining virtual collaboration with immersive and interactive virtual spaces, helping businesses enhance productivity, engagement, and team culture.

Drew also delves into best practices for hiring, onboarding, and managing remote teams, providing practical advice for navigating the challenges of the modern workplace.

In this episode of Marketing Spark, host Mark Evans sits down with Benji Hyam, co-founder of Grow and Convert, to explore the fast-changing content marketing landsscape.

They explore the future of SEO, discussing how evolving algorithms and user behaviors shape strategies for visibility. 

Benji shares his expertise on the power of brand positioning in content marketing, emphasizing its impact on engagement and conversion. 

A thought-provoking segment questions the role of AI in content creation, pondering whether it could ever replace human creativity. 

The conversation then shifts to crafting effective content for the bottom of the sales funnel, providing actionable insights for converting prospects. F

inally, they tackle the delicate balance between leveraging AI for content creation while maintaining the unique spark of human creativity. 

In this episode, Vince Moreau dives into the world of messaging and positioning. 

He discusses his daring transition from academia to marketing and the struggles of imposter syndrome that often accompany such transitions. Moro emphasizes the importance of messaging and positioning, arguing that it influences every aspect of an organization, from marketing and sales to product development, customer success, and capital raising.  

Vince shares insights into the debate of brand awareness versus quantifiable marketing, highlighting the value of ROI.

Vince also explains marketers' challenges, such as measuring success and crafting compelling messages. He delves into the importance of narrative in marketing and the role of market research in boosting confidence in a product or service.  

Lastly, he critically evaluates popular marketing figures like Chris Walker and Gary Vaynerchuk, suggesting that their personal branding success does not necessarily translate to their ability to provide effective marketing services for other businesses. 

This episode takes a dive deep into the intersection of technology, innovation, and public relations. 

Mark Evans, seasoned B2B/SaaS marketer and ex-journalist, sits down with Nima Olumi, one of the co-founders of PR Monkey. 

As they unpack the challenges of modern PR, you'll gain insight into how technology is shaping the future of communications, branding, and storytelling. 

Whether you're a PR professional, an aspiring entrepreneur, or just curious about the world of tech-driven communications, it is a conversation that delivers a big-time knowledge and inspiration. 

In this podcast episode, Mark Evans and Ben Pines, Director of Content at Wordtune and AI 21 Labs, discuss the impact of AI on content marketing. 

We discuss the evolution of Wordtune and its positioning in the market, the emergence of chat GPT as a content creation tool, and the importance of using AI as an assistant rather than a content creation machine. 

We also talk about the changing landscape of content distribution and reach, the potential for AI to help content creators succeed in their businesses, and the challenges of spam and fake news. 

This episode emphasizes the importance of creating high-quality content that stands out and is curated by people.

TikTok is the world's sixth-largest social media platform with one billion users.

Slowly but surely, B2B brands are establishing a presence, although it's far from bandwagon jumping.

In this episode of Marketing Spark, Sales Feed's Will Aitken talks about why now is the time for B2B brands to embrace TikTok and the power of video.

From insight into attracting 39,500 followers Sales Feed's TikTok channel, Will offers advice on how companies can get started and the keys to success.

It's the wild west when it comes to building a personal brand. 

There's no lack of advice, guidance, content, and coaches to establish a personal brand within a competitive landscape. 

Michelle Griffin has some great insight into creating a strategic plan for personal branding.

We talk about why personal branding is important for entrepreneurs and CEOs, and how to get started on platforms like LinkedIn.

Marketers spend countless hours optimizing for Google, LinkedIn, and Reddit—but what about Wikipedia? In this episode of Marketing Spark, host Mark Evans talks with Bill Beutler, one of the world’s leading experts on Wikipedia strategy. 

Bill explains why brands can’t afford to ignore the platform that powers both Google search and AI tools like ChatGPT, and how companies can ethically and effectively manage their presence. 

From the pitfalls of “learned helplessness” to the opportunities of Wikidata, Bill reveals why a Wiki strategy is now a marketing imperative.

AI isn’t coming for the future of work—it’s already transforming it. In this episode, Mark Evans sits down with Mitch Joel, entrepreneur, author, and co-founder of Thinkers One, to unpack the seismic shifts AI is driving in knowledge work. 

From content creation to strategic decision-making, Mitch explains why the question isn’t if AI will take our jobs, but what we’re doing in case it does. 

This conversation explores what it means to stay relevant, creative, and human in a world where machines can mimic expertise in seconds. Y

ou’ll also hear about Mitch’s journey from agency founder to digital futurist, and how Thinkers One is reshaping access to thought leadership.

Sadly, most marketers don’t really know their customers.

They have buyer personas and ideal customer profiles.

But these tools barely scratch the surface.

The only way to know your customers is to talk to them.

Yet many marketers don’t do it because:

- They claim to have no time

- They have bigger priorities

- They’re afraid doing hard work

- They don’t get why it matters

That’s not good enough.

Ryan Gibson not only believes in the value of talking to customers, but he pivoted his consulting business to focus on “customer investigations”.

It is insightful and often surprising, he says, what customers and prospects will tell you if you ask them questions.  

Entrepreneurship is sexy and compelling.

You call your own shots. You're the master/mistress of your own domain.

It's an ideal way to make a living.

Well, that's the perception.

The reality is that entrepreneurship is stressful. It's a 24/7 activity that takes blood, sweat, and tears.

In this episode of Marketing Spark, Luc Bohunicky and I explore the ups and downs of entrepreneurship, and what entrepreneurs must do to develop products and attract an audience.

Marketers love the thrill of the chase. We pursue prospects with reckless abandon. MQLs are B2B digital hunting trophies.

But when marketers catch prospects, the game’s over. They quickly forget about these newly-minted customers….because prospects are sexier.

It shouldn’t be this way. 

Prospects shouldn’t be engaged separately by sales, marketing, and customer success. The three groups should be working together to attract, capture, and serve customers.

John McTigue argues that silos create friction, which drives customer unhappiness and churn. 

He believes a unified approach is a win for B2B companies and customers. 

In this episode of Marketing Spark, host Mark Evans dives into the transformative world of podcasting with Tom Schwab, founder and CEO of Interview Valet. As a podcasting pioneer, Tom shares his journey of building a company that helps brands amplify their messages and expand their reach through targeted podcast guest appearances. 

Discover why podcast interviews are a potent marketing tool, the common mistakes companies make in leveraging podcasts, and how AI is shaping the future of on-demand content. 

Whether you're looking to boost your brand's visibility, build stronger relationships, or drive audience engagement, Tom’s insights provide actionable takeaways to maximize podcasting’s impact for any business. 

It's one thing to do marketing; it's another thing to build a cohesive, collaborative, and productive marketing team.

In this episode of Marketing Spark, Mitch Fanning provides insight into what it takes to build a team that drives marketing success.

One of the things that Mitch likes in a marketing hire is "grit", which is the ability to get the job done even when things are challenging.

Mitch also talks about how to create a partnership with a CEO to ensure that marketing gets the support it needs, as well as his marketing HR priorities.

In this episode of Marketing Spark, I sit down with Yael Morris to discuss why truly understanding your customers is the key to effective marketing and sales. We explore how deep customer insights drive better messaging, positioning, and product decisions—and why so many companies get it wrong. Yael shares real-world examples of brands that excel at customer intelligence and offers practical strategies to gather and apply these insights. If you’re looking to sharpen your customer understanding and boost engagement, this conversation is a must-listen!

In this episode, Gee Ranasinha suggests that B2B marketing is in crisis because "effective" marketing is sidelined in favour of what he calls "efficient" marketing.

He says much of marketing, which is nearly 100% tactical activities, isn't marketing but communications or promotions.

As a result, marketing within the organization is relegated to a sales support function.

The culprit for efficient marketing

The C-Suite and how marketing is seen as an economic activity in which everything needs to be quantified and measured.

Sadly, most virtual events are terrible.

For whatever reason, virtual events have been unable to replicate in-person conferences, which likely won't happen for another six to 12 months, conservatively speaking.

But Narrative Science has cracked the nut. Its most recent virtual event attracted 3,000 (yes, 3,000 registrations).

In this Marketing Spark episode, Cassidy Shield, Narrative Science's VP, Marketing, talks about how the company has approached virtual events and made them a core part of its marketing activities.

As more B2B companies embrace content marketing, here's the question: what's more important: quality or quantity content.

In other words: is less more or is more more?

Dan Sanchez firmly falls into the quantity content camp. He believes that marketing success is driven by brands willing to create lots of content as way to perfect production.

Dan also talked about the importance of brand positioning as a pillar for marketing success, and how podcasts are one of the best ways to connect with prospects.

2020 has been a big year for LinkedIn. The social media platform now has more than 720 million users globally.

It has transformed into a platform dominated by content and connections rather than a place where HR professionals troll for talent and people look for new opportunities.

In short order, many people have decided to embrace LinkedIn as the social platform to drive their personal profiles and careers.

From doubling-down on the platform over the past seven months, I've seen first-hand the power of LinkedIn to drive my fractional CMO business.

I've made new connections with people around the world and had dozens of conversations, including Camille Trent, a brand and digital marketing specialist with Texas Citizens Bank.

I reached out to Camille because she has established an engaged following since jumping hard into LinkedIn in August. I want to learn first-hand about how someone leverages LinkedIn effectively.

In this episode of Marketing Spark, Mark Evans interviews Sam Dunning, a content marketing and SEO expert, to dissect the recent leaks about Google's search algorithm and the rise of AI-generated content.

The conversation delves into the implications of these leaks, which reveal the ongoing importance of backlinks and brand relevance despite Google's previous statements.

Sam explains the critical impact of these changes on B2B SaaS companies and shares best practices for staying competitive in this volatile landscape.

They also discuss the future of SEO, emphasizing the shift towards bottom-of-the-funnel content and the diminishing value of top-funnel, AI-overviewed content.

The podcast highlights the importance of understanding high-intent prospects, leveraging detailed customer research, and creating content that genuinely resonates with target audiences.

As AI continues to transform SEO and content marketing, Sam offers practical advice on adapting strategies to maintain visibility and drive leads.

Thanks to this week’s sponsor, Landbot, AI Chatbot Generator for Conversational Experiences.

The more that you know your customers, the better.

That's Marketing 101.

As marketing attribution becomes increasingly more challenging, companies will need new tools to identify and engage prospects.

Getting this type of customer intelligence will allow them to make better and faster marketing, advertising, and sales decisions.

On the Marketing Spark podcast, Clearbit CMO Kevin Tate talks about how companies can use technology to identify their ideal customer profiles (ICPs), how to gain insight into what customers and prospects are thinking and the questions being asked, and how to identify Website visitors who don't provide any contact information.

We also took a look at Clearbit's marketing activities - content marketing and free tools.

In this episode of Marketing Spark, we talk with Gil Allouche about Metadata.io, a platform that helps companies streamline and automate marketing processes. 

We discuss the challenges marketers face to drive marketing execution and the need for efficient tools to free up time for strategy and creativity.

One of the more interesting business trends is the rise of the fractional executive.

It's the idea that you can someone with skills and experience but not on a full-time basis. It's an intriguing model for companies looking to fill gaps economically.

In this episode of Marketing Spark, I sit down with Malcolm Lewis to explore the fractional CMO (FCMO) model.

We look at the definition of FCMO, what they do, how to hire one, and how to define the rules of engagement.

Malcolm also talk about the value of positioning as a pillar of the B2B marketing foundation.

Learn more about how I help B2B SaaS companies with positioning.

What's it like to operate a red-hot startup?

What's it like to raise $56-million in venture capital in a relatively short period of time?

In this episode of Marketing Spark, Walnut.io CEO Yoav Vilner talks about the interactive demo software company's rapid growth and how it raised major venture capital, including a $35 million Series B round in January.

Yoav and I also talked about:

- How B2B SaaS companies can attract their first 100 customers

- When sales teams should be scaled.

- When to hire your first full-time marketer and what type of marketer to hire

- The new world of networking.

In a fast-moving marketing landscape, it's a challenge to break through and attract the spotlight.

Kacy Maxwell is taking a different and effective approach with a concept called sketchnotes that combines notetaking, doodling, and drawing.

It's a user-friendly and quick way to communicate ideas at a time when multi-tasking people scan rather than read.

In this episode of Marketing Spark, Kacy and I talked about:

- Why he embraced sketchnotes

- How B2B companies can embrace brand storytelling

- The marketing outlook for 2022

- Gated content

- His annual solitude trips.