Explore every episode of the podcast Marketing Powerups
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| Ian Faison's Serialized Content Framework | 06 Jun 2024 | 00:48:11 | |
Ian Faison, Founder of Caspian Studios, shares his serialized content framework. 🎉 About Ian Faison Ian Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers.
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| Alli Blum's Tips for Getting Org-Wide Buy-In for The JTBD Framework | 12 May 2024 | 00:33:58 | |
Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John. 🎉 About Alli Blum Alli Blum is a growth, innovation, and leadership consultant who is an advocate for customer-centric initiatives within organizations. With a passion for creating positive change and building collaborative relationships, Alli has honed her expertise in gaining org-wide buy-in for the Jobs to be Done (JTBD) framework.
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| Lloyed Lobo's 13 Rules of Community-Led Growth | 17 Feb 2024 | 00:42:25 | |
Lloyed Lobo, Founder of Boast.AI and Traction, shares his 13 rules of community-led growth. Download the free powerups cheatsheet: https://marketingpowerups.com/057 Lloyed Lobo is author of the WSJ best-selling book "From Grassroots to Greatness" and co-founder of Boast.AI and Traction. Lloyed an entrepreneur, podcast host and community builder. He actually experienced the Gulf war as a young refugee in Kuwait and witnessed the strength of community and evacuating the population to safety. 🕰️ Timestamps and transcript ✨ Useful links
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| Stella Garber's Flipped Communication Pyramid | 10 Feb 2024 | 00:38:23 | |
Stella Garber, Co-Founder and CEO of Hoop, shares her flipped communication strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/056 Stella Garber is the co-founder and CEO of Hoop, a software company focused on helping teams collaborate effectively in distributed work environments. She was previously the first marketing hire and eventually Head of Marketing at Trello, where she helped grow the company from 5 to over 100 employees prior to its acquisition by Atlassian. Stella is a passionate advocate for asynchronous communication and remote work, drawing on her experience scaling high-performing distributed teams at Trello and Atlassian. 🕰️ Timestamps and transcript
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| Gaetano DiNardi's Value-Based Content Strategy | 04 Feb 2024 | 00:43:12 | |
Gaetano DiNardi, Growth Advisor for Cognism, Wagepoint, and more, shares his value-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/055 Gaetano DiNardi is a growth advisor and marketing leader who has worked with high-growth tech companies like Gong, Cognism, and Nextiva. He brings over a decade of experience driving growth for B2B brands. Gaetano is skilled at developing data-driven growth strategies encompassing content, SEO, paid acquisition, and lifecycle marketing. He excels at getting into the trenches with marketing teams to set audacious goals and achieve outstanding results. Gaetano also shares his marketing insights publicly, building an engaged audience and personal brand.
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| Mariya Delano's Fan-Driven Marketing Flywheel | 26 Jan 2024 | 00:34:18 | |
Mariya Delano, Founder of Kalyna Marketing, shares her fan-based marketing strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/054 🎖️ Sponsored Powerup Then, you have to try out the video and podcast recording platform that Guy Raz, Michelle Obama, Spotify, and The New York Times use. Riverside (this episode's sponsor) is the only virtual studio-quality recordings and lightning-fast editing. Surprise, surprise—it’s the recording tool I use for the Marketing Powerups show! Between Zoom recordings (which the tool I used before) and Riverside, the video and audio quality is like night and day. → Try out Riverside for free and create professional-grade video content (no credit card required).
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| Fab Giovanetti's Build-in-Public Content Strategy | 21 Jan 2024 | 00:32:29 | |
Fab Giovanetti, Founder of Alt Marketing School, shares her course-based content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/053 Fab Giovanetti is the founder and CEO of Alt Marketing School, a company focused on making marketing more human through education and training. With over 15 years of experience across various industries, Fab is passionate about helping marketers thrive by teaching them to market from the heart. Known for her high energy and fun approach to education, Fab has helped countless students and clients achieve success. 🕰️ Timestamps and transcript
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| Chris LoDolce's Transformative Customer Education | 14 Jan 2024 | 01:00:52 | |
Chris LoDolce, Founder of SaaS Academy Advisors, shares his transformative customer education strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/052 🎉 About Chris LoDolce Chris LoDolce is the founder of SaaS Academy Advisors, where he helps SaaS companies build their own academies. He was previously the Director of HubSpot Academy, where he helped grow it into a transformational education program. With over a decade of experience in marketing, Chris is an expert in leveraging academies and educational content to drive business growth, transform learners, and build passionate communities. 🕰️ Timestamps and transcript
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| Jimmy Daly's Community-Led Content Strategy | 07 Jan 2024 | 00:40:29 | |
Jimmy Daly, Founder of Superpath, shares his community-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/051 🎉 About Jimmy Daly Jimmy Daly is the Co-Founder and CEO of Superpath, one of the largest online communities for content marketers with over 15,000 members. He was previously the VP of Growth at Animalz and Editor-in-Chief at QuickBooks. With over a decade of marketing experience, Jimmy is dedicated to advocating for content marketers and helping them further their careers. Through Superpath, he provides a platform for peer-to-peer conversations, facilitates the sharing of knowledge, and offers transparency into content marketing salaries and career paths.
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| The 5 Best Marketing Powerups of 2023 | 28 Dec 2023 | 00:34:30 | |
That's a wrap of the Marketing Powerups Show for 2023! In this special episode, Ramli John shares clips from the top 5 best marketing powerups of the year. Download all 5 powerups cheatsheet for free: https://marketingpowerups.com/050
B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter). They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty! → Learn 42/Agency's growth playbook. 🕰️ Timestamps and transcript
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| Eric Doty's Freelance Writer Onboarding Template | 15 Dec 2023 | 00:52:35 | |
Eric Doty, Content Lead at Dock, shares his process and template for onboarding freelance writers to his team. Download the free powerups cheatsheet: https://marketingpowerups.com/049 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter). They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty! → Learn 42/Agency's growth playbook.
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| Christina Garnett's Hierarchy of Customer Delight | 08 Dec 2023 | 00:56:53 | |
Christina Garnett, Principal Marketing Manager of Offline Community and Advocacy at HubSpot, shares her hierarchy fo customer delight. Download the free powerups cheatsheet: https://marketingpowerups.com/048 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter). They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty! → Learn 42/Agency's growth playbook.
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| Vassilena Valchanova's brand messaging framework template | 21 Apr 2024 | 00:31:53 | |
Vassilena Valchanov shares her brand messaging framework template.
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| Neal O'Grady's 5 C's of Un-Ignorable Content | 01 Dec 2023 | 00:50:05 | |
Neal O'Grady, Co-Founder of Demand Curve, shares his 5 C's for un-ignorable content and standing out on social platforms. Download the free powerups cheatsheet: https://marketingpowerups.com/047/ 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter). They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty! → Learn 42/Agency's growth playbook. 🎉 About Neal O'Grady Neal O'Grady is the co-founder of Demand Curve, a growth marketing agency, and Bell Curve, a Y Combinator-backed startup. He started his career studying mechanical engineering and working as a programmer before transitioning into marketing. Though he never held a full-time job, Neal taught himself the skills he needed by taking on freelance projects and continually challenging himself with uncomfortable positions that forced him to learn. This hands-on experience allowed him to develop expertise across multiple areas. Neal is passionate about helping others build their personal brands and online presence. He created a popular course called "Un-ignorable Challenge" which shows people how to create compelling content that captures attention. He also actively shares his own marketing and business advice on platforms like LinkedIn, where he has grown a large engaged audience.
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| Talia Wolf's Emotional Targeting Framework for Conversion Rate Optimization | 24 Nov 2023 | 00:30:14 | |
Talia Wolf, Founder of GetUplift, shares her emotional targeting for increasing conversions. Download the free powerups cheatsheet: https://marketingpowerups.com/046/ 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter). They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty! → Learn 42/Agency's growth playbook.
Talia Wolf is the founder of GetUplift, a full-service consultancy that works with fast-growing, profitable companies like Teamwork, Social Media Examiner, Athlon, and Sprout Social. She is listed as one of the most influential experts in conversion optimization. She has trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. She is an expert in emotional targeting, persuasion, messaging, landing page optimization, mobile optimization, customer experience, customer research, eCommerce optimization, emotional conversion optimization, growth, optimization & analysis. 🕰️ Timestamps and transcript
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| Ty Magnin's 3-Tier AI Content Strategy | 17 Nov 2023 | 00:44:09 | |
Ty Magnin, CEO at Animalz, shares his 3-tier content strategy that's driven by AI. Download the free powerups cheatsheet: https://marketingpowerups.com/045/ 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
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| Stewart Hillhouse's Conference Content Playbook | 10 Nov 2023 | 00:50:57 | |
Stewart Hillhouse, Head of Content at Mutiny, shares his conference content playbook. Download free powerups cheatsheet: https://marketingpowerups.com/044/ 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🎉 About Stewart Hillhouse Stewart Hillhouse is the Head of Content at Mutiny, where he oversees content strategy and creation. With years of experience in B2B marketing, Stewart is passionate about leveraging content and media to drive business results. Prior to joining Mutiny, Stewart led content and communications at DemandCurve. He has extensive expertise across content formats, from long-form writing to podcasts, videos, and more. Stewart firmly believes in the power of content to capture attention, change minds, and strengthen relationships.
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| Becky Pierson Davidson's Community Retention Playbook | 03 Nov 2023 | 00:43:01 | |
Becky Pierson Davidson, Founder of BPD Strategy, shares her community retention playbook that she used to decrease Bossbabe's course refund rate by 6%. Download this episode's powerups cheatsheet. 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. Becky Pierson Davidson is a community-driven product strategist and founder of BPD Strategy. She was previously the Head of Product at bossbabe, which served 1000s of ambitious entrepreneurs through courses and their coaching membership. Becky teaches UX Design at General Assembly, leads strategic workshops for product founders, and publishes a weekly newsletter about the intersection of community + product at https://www.beckypierson.com/. ✨ Useful links
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| Dr. Fio Dossetto's E.A.S.Y. Content Framework | 27 Oct 2023 | 00:47:40 | |
Dr. Fio Dossetto, Sr. Content Strategist at Float.com and Founder of the contentfolks newsletter, shares her E.A.S.Y. content framework. Download the free powerups cheatsheet: https://marketingpowerups.com/042 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🎉 About Fio Dossetto Dr. Fio Dossetto is the Senior Content Strategist at Float.com and Creator of the contentfolks newsletter. She has over a decade of experience in content strategy, branding, and marketing. She has worked at companies like Hotjar, ActiveCampaign Postmark, and more. At these companies, she helped set the strategy and ensured content quality across writers and creators.
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| Shannon Howard's Customer Education Blueprint | 20 Oct 2023 | 00:35:44 | |
Shannon Howard, Director of Customer and Content Marketing at Intellum, shares her customer education blueprint that elevates your customers to the next level. Download the free powerups cheatsheet: https://marketingpowerups.com/041 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. Shannon Howard is an experienced Customer Marketer who’s had the unique experience of building an LMS, implementing and managing learning management platforms, creating curriculum and education strategy, and marketing customer education. She loves to share Customer Education best practices from this blended perspective.
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| Dan Sanchez's 3 Pillars for Audience Growth | 13 Oct 2023 | 00:49:28 | |
Dan Sanchez (a.k.a., Danchez) shares his 3 pillars for building and growing your audience. Download the free powerups cheatsheet: https://marketingpowerups.com/040 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🎉 About Dan Sanchez Dan Sanchez, also known as "Danchez," is a leading LinkedIn influencer and inbound marketing expert. With over a decade of experience in digital marketing and social media, Dan focuses on helping brands grow and engage their audiences through compelling content and strategic influencer marketing. In just a few short years, Dan has rapidly grown his own following on LinkedIn to over 25,000 engaged subscribers. He provides regular tips and trainings on optimizing profiles, developing shareable content, building communities, and leveraging LinkedIn to accelerate lead generation.
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| Matt Ragland's 7-Figure Newsletter Monetization Strategy | 06 Oct 2023 | 01:04:02 | |
Matt Ragland, Managing Director at Good People Digital, shares his 7-figure newsletter monetization strategy for content creators and marketers. Download the free powerups cheatsheet: https://marketingpowerups.com/039 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. Matt Ragland is an email marketing and online course expert dedicated to helping creators build sustainable businesses around their email lists. As Managing Director at Good People Digital, Matt develops high-impact email, content, and education strategies for authors, coaches, and digital entrepreneurs. With over a decade of experience in the creator economy, Matt has worked with leading platforms like ConvertKit and Podia. He previously led growth at multiple startups and ran his own courses, generating over $100K in revenue. 🕰️ Timestamps and transcript
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| Kevan Lee And Shannon Deep's Brand Storytelling Framework | 29 Sep 2023 | 00:54:50 | |
Kevan Lee and Shannon Deep, co-founders of Bonfire, share their brand storytelling framework. Download the free powerups cheatsheet: https://marketingpowerups.com/038 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
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| I'm ending this show in 5 weeks (not clickbait) | 11 Apr 2024 | 00:05:45 | |
Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying no to good things to make room for great things. He also discusses the concept of embracing his zone of genius and capitalizing on his natural abilities. Lastly, he shares the framework of the 'next next job' to make big career moves and align actions with long-term aspirations. | |||
| Tiffany Da Silva's 3 Tactics to Beat Imposter Syndrome | 22 Sep 2023 | 00:44:23 | |
Tiffany Da Silva, Founder of Flowjo.co, shares her 3 tactics for beating imposter syndrome. Download the free powerups cheatsheet https://marketingpowerups.com/037 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
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| Devin Bramhall's Media-Led Content Strategy | 15 Sep 2023 | 00:59:22 | |
Devin Bramhall, Growth Advisor and former CEO of Animalz, breaks down her media-led content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/036 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
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| Brooklin Nash's Expert-Driven Content Strategy | 08 Sep 2023 | 00:48:18 | |
Brooklin Nash, Founder of Beam Content, shares his expert-driven content strategy. Download the free powerups cheatsheet. https://marketingpowerups.com/035 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. With a decade of freelance and in-house marketing experience, Brooklin Nash has mastered the art of clear and simple client communication. About a year ago, Brooklin and his wife Becca decided to go the agency route and officially launched Beam last June. Brooklin focuses on helping both clients and freelancers stand out. In addition, as a guest contributor, Brooklin's written for G2, Drift, and MarketingProfs.
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| Sarah Stockdale's 3 Copywriting Exercises to Write Copy That Sells | 01 Sep 2023 | 00:40:48 | |
Sarah Stockdale, Founder of Growclass, shares 3 copywriting exercises to write copy that sells. Download the free powerups cheatsheet: https://marketingpowerups.com/034 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🔎 Ahrefs Webmaster Tools If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues. If you do, that’s like trying to run a race with your shoes tied together! Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
🎉 About Sarah Stockdale Sarah Stockdale is the founder of Growclass, an online growth training program and community for marketers. Sarah has spent her career growing early-stage technology companies — focused on digital marketing, scrappy growth strategies, data, and retention. Sarah was one of the early hires at the Canadian Fintech giant, Wave, which H&R Block acquired in one of the largest Canadian exits of all time. She then led growth teams at Tilt, growing the Canadian business from scratch, launching in 8 countries, and building what is still the largest-ever international college ambassador program. Tilt was acquired by Airbnb in 2017. 🕰️ Timestamps
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| Ryan Law's AI Prompt Tips for Content Marketers | 25 Aug 2023 | 00:50:57 | |
Ryan Law, Former CMO at Animalz, shares AI Prompts that can make you into a super content marketer. Download the free powerups cheatsheet: https://marketingpowerups.com/033 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🔎 Ahrefs Webmaster Tools If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues. If you do, that’s like trying to run a race with your shoes tied together! Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
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| Eli Schwartz's SEO Strategy for AI Search Engines | 18 Aug 2023 | 00:52:44 | |
Eli Schwartz, Author of Product-Led SEO, shares his SEO strategy for AI search engines. Download the free powerups cheatsheet: https://marketingpowerups.com/032 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🔎 Ahrefs Webmaster Tools If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues. If you do, that’s like trying to run a race with your shoes tied together! Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
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| Aleyda Solis' 6 Elements of Effective AI Prompts for SEO | 11 Aug 2023 | 00:56:58 | |
Aleyda Solis, an SEO consultant and Founder of Orainti, shares the 6 elements of effect AI prompts for SEO. Download the free powerups cheatsheet: https://marketingpowerups.com/031 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🔎 Ahrefs Webmaster Tools If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues. If you do, that’s like trying to run a race with your shoes tied together! Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
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| Ronnie Higgins' Content Synergy Map (Inspired by Walt Disney) | 04 Aug 2023 | 00:52:24 | |
Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🔎 Ahrefs Webmaster Tools If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues. If you do, that’s like trying to run a race with your shoes tied together! Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
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| Margaret Kelsey's Strategic Brand Flywheel | 28 Jul 2023 | 01:01:31 | |
Margaret Kelsey, marketing advisor and Founder of Tatco, shares her 4-part strategic brand flywheel. Download the free powerups cheatsheet at https://marketingpowerups.com/029 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🔎 Ahrefs Webmaster Tools If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues. If you do, that’s like trying to run a race with your shoes tied together! Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
🎉 About Margaret Kelsey Margaret Kelsey is an experienced marketer and founder advisor, specializing in creating unique, scalable marketing programs for B2B SaaS companies. She has a decade-long track record of building high-performing, remote teams and has contributed significantly to the growth of several renowned firms. Margaret served as VP of Marketing at OpenView for three years, where she not only led marketing strategy for the firm but also advised prospects and portfolio companies on various topics, including organizational design and team building. She was also the Director of Brand & Creative at Appcues and an early employee at InVision, where she developed strategic brand programs that intersected content and community. Apart from her advisory and coaching roles, she co-hosts a podcast, Don’t Say Content, and constantly explores the connection between internal culture and external brand. Her innovative approach to marketing strategies sets her apart, underlined by her refusal to use tried-and-tested playbooks. Instead, she prefers to tailor solutions to the unique needs of each company and moment in time, emphasizing the importance of future-proofing in a rapidly changing business landscape. 🕰️ Timestamps and transcript
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| Joel Kletkke's Snacklable Customer Success Story Framework | 21 Jul 2023 | 00:52:06 | |
Joel Kletkke, Founder of Case Study Buddy, shares how he creates snackable customer success stories that sell. Download the free powerups cheatsheet: https://marketingpowerups.com/028 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🔎 Ahrefs Webmaster Tools If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues. If you do, that’s like trying to run a race with your shoes tied together! Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
✨ Useful links | |||
| Nick Bennett's People-First GTM Model | 31 Mar 2024 | 00:34:03 | |
Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063 [00:00:00] Nick Bennett | |||
| Claire Suellentrop's Customer Research Process | 14 Jul 2023 | 00:56:03 | |
Claire Suellentrop, Author of Forget the Funnel, shares the customer research process for marketing. Download the free powerups cheatsheet at https://marketingpowerups.com/027 🏆 Sponsored powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🔎 Ahrefs Webmaster Tools If you want to rank your website higher on search engines, you have to make sure your website doesn’t have any technical SEO issues. If you do, that’s like trying to run a race with your shoes tied together! Luckily, Ahrefs free webmaster tools can crawl up to 5,000 pages to find 140 common technical SEO issues that could be holding your site back from generating valuable traffic. It can also help you find your strongest backlinks, analyze the keywords you’re ranking for, and see keyword search volume and ranking difficulty.
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| Justin Simon's 3C Content Repurposing Strategy | 07 Jul 2023 | 00:39:30 | |
Justin Simon (a content strategy consultant) shares his 3C Content Repurposing Strategy for getting off the content creation hamster wheel. Download the free powerups cheatsheet: https://marketingpowerups.com/026 In this Marketing Powerups episode, you’ll learn:
🏆 Sponsored Powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
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| Casted's B2B Podcast Maturity Curve ft. Kate DeGroot | 30 Jun 2023 | 00:34:13 | |
Kate DeGroot, Director of Demand Gen at Casted, shares the 5 stages of the B2B Podcast Maturity Curve. Download the free powerups cheatsheet at https://marketingpowerups.com/025/. In this Marketing Powerups episode, you’ll learn:
Kate Degroot is the Director of Demand Generation at Casted, a podcasting platform that helps B2B brands leverage their audio content. With her expertise in marketing and passion for continuous learning, Kate works with leading companies such as Salesforce, Gong, Drift, and IBM to maximize the impact of their podcast strategies.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🕰️ Timestamps | |||
| Camille Trent's Newsjacking Technique That Doubled PeerSignal's Email List From 6K to 12K in 45 Days | 23 Jun 2023 | 00:44:51 | |
Camille Trent, Director of Content and Community at PeerSignal, shares the viral newsjacking technique that doubled their email list from 6K to 12K in 45 days. Download the free powerups cheatsheet: https://marketingpowerups.com/024. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🎉 About Camille Trent Camille Trent is the Director of Content and Community at PeerSignal and strategic advisor at Keyplay and AudiencePlus. When she's not planning content, she's repurposing it. When she's not repurposing content, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers from her couch (unsuccessfully).
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| Tommy Walker’s 3 Axioms of Content Marketing (Shopify Plus, LinkedIn) | 16 Jun 2023 | 00:52:22 | |
Writing and creating content is one thing. But editing other content marketers' work takes a special kind of skill.
🔖 Free powerups cheatsheet Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Tommy Walker’s 3 axioms of content marketing. https://marketingpowerups.com/023 🏆 Sponsored powerup When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
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| Melanie Deziel's Trust-Building Content Strategy Using The "Prove It" Framework | 09 Jun 2023 | 00:30:50 | |
Everybody hates marketers. Well, not everybody… but if you look at a Gallup survey from 2020, Americans rate advertising practitioners as only slightly more trustworthy than car salespeople! Ouch, that hurts. It’s because people believe marketers are willing to bend the truth and manipulate people to buy things they don’t want. Modern buyers are more skeptical of advertisements and marketing messages than ever. Melanie Deziel, VP of Marketing at The Convoy and Author of Prove it: How Modern Marketers Earn Trust, argues the burden of proof is on marketers: "If we don't acknowledge the incredible amount of skepticism and doubt that we're up against, then chances are we're not going to be able to overcome it. It's why modern marketers need to act more like lawyers who bring evidence to prove their brand claims."Today, Melanie shares the 3-part trust-building content strategy. In this Marketing Powerups episode, you’ll learn:
⭐️ Free powerups cheatsheet Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Melanie Deziel's trust-building content strategy using the "Prove It" framework: https://marketingpowerups.com/022 🏆 Sponsored Powerup When you're in scale-up mode and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🎉 About Melanie Deziel Melanie Deziel is a keynote speaker, award-winning content creator, and lifelong storyteller on a mission to share the power of compelling and credible content with others. She is the author of the bestselling marketing and business communications book The Content Fuel Framework: How to Generate Unlimited Story Ideas, and co-founder of The Convoy, a B2B marketplace that pools the buying power of independently owned businesses to help negotiate discounts on expenses. 🕰️ Timestamps and transcript
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| Peter Caputa's Survey-Driven Content Strategy | 02 Jun 2023 | 00:45:46 | |
One way to impress people is to take data and package it up into bite-sized, actionable information that you can share.
Free powerups cheatsheet Subscribe now to instantly unlock a powerup cheatsheet you can download, fill in, and apply Peter Caputa's survey-driven content strategy. 👉 https://marketingpowerups.com/021 Sponsored Powerup I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
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| Manuela Bárcenas' Perfect 1-on-1 Template for Marketing Leaders (Head of Marketing, Fellow.App) | 26 May 2023 | 00:46:00 | |
One of the most important meetings you can have is having 1-on-1’s with your manager. Get it right, and you’ll have an ally rooting for your work, a mentor who will help you level up your career, and a problem solver who will help you find solutions. That's what Manuela Bárcenas, Head of Marketing at Fellow.app, found: The mistakes that I've seen in one on ones and mistakes that are commonly mentioned in management books and management resources, which is spending the whole 1-on-1 talking about status updates like, "Hey, Manuela, how's it going with Project X?" Instead of asking about roadblocks or challenges.Today she’ll be sharing her perfect 1-on-1 templates for marketing leaders. In this Marketing Powerups episode you’ll learn: 1. Mistakes to avoid during one-on-one meetings
I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now. Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Manuela Bárcenas' perfect 1-on-1 template for marketing leaders. https://marketingpowerups.com/020
Manuela Bárcenas is the Head of Marketing at Fellow.app, a company dedicated to making meetings more productive. With over five years of experience in the marketing field, Manuela has developed expertise in effective communication and workplace collaboration. She is an advocate for fostering strong relationships between managers and their direct reports through well-structured one-on-one meetings.
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| Emma Stratton's SMIT Technique To Declutter and Clarify Your Product Messaging (Founder, Punchy.co) | 19 May 2023 | 00:32:40 | |
Ellohay erethay iendsfray! If you don’t know pig latin, you probably can’t understand that. (Hint: I said, Hello there friends!)
🏆 Sponsor When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
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| Brendan Hufford's Content IP Framework that Drove $134k Worth of Monthly Traffic | 12 May 2023 | 00:43:37 | |
If you want to rank a piece of content for SEO, you’d usually do keyword research to figure out what phrases you want to rank for. Brendan Hufford, Founder of Growth Sprints, says that no longer works. Today, he explains why that's the case. Brendan also shares the Content IP Framework that will help you rank higher on AI-powered search results pages. In this Marketing Powerups episode, you'll learn:
Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Brendan Hufford's Content IP Framework: https://marketingpowerups.com/018
🎉 About Brendan Hufford Brendan Hufford is a seasoned marketer, Founder of Growth Sprints, and creator of the Content IP framework. Prior to his marketing career, he worked as a teacher, which has helped him approach marketing as a form of education. Brendan is known for being prolific in his content creation, having completed a 100 Days of SEO project where he created one blog post, one YouTube video, and one podcast episode every weekday for 20 weeks. This project helped him land his next job and still drives people to his courses on SEO for the rest of us.
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| Brian Childs' Customer Education Maturity Model | 24 Mar 2024 | 00:46:47 | |
Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062 [00:00:00] The Importance of Customer Education | |||
| Sandy Mangat’s AMA Community Strategy That Fueled Pocus’ Marketing Flywheel | 05 May 2023 | 00:35:38 | |
Community-Led Growth is all the hype recently. But if you look at most companies’ communities, what you hear is "crickets." But, if you look at Pocus’ Product-Led Sales community, you can see members welcoming each other, responding to each other questions, and lifting everybody up. The secret? It’s their AMAs series where experts from Clearbit, OpenView, and Notion have come to answer any questions, which has been so central to their marketing flywheel and community growth. Today, Sandy Mangat, Head of Marketing at Pocus, discusses the Pocus’ AMA community strategy in detail. In this Marketing Powerups episode, you’ll learn:
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| Jason Bradwell's A2E framework to better prioritize marketing ideas | 28 Apr 2023 | 00:31:25 | |
You get an IDEA. You get an IDEA. Everyone gets a marketing IDEA! The problem is that ideas are a dime in a dozen. There are A LOT of ideas out there. With limited time, budget, and resources, what should your marketing team focus on? That’s where prioritization frameworks like Jason Bradwell’s A2E come in. "The A2E framework is a document that's designed to help marketing teams evaluate the value of an idea, help give them focus, and to set context for reviewers and other stakeholders within the organization.
1. The importance of getting company-wide alignment for marketing.
Download a free powerups cheatsheet that you can fill in and apply Jason Bradwell's A2E framework to your business right away. https://marketingpowerups.com/016 Sponsored powerups When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
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| Sara Pion's Interview Tips for Marketers to Avoid Working in a Toxic Environment | 21 Apr 2023 | 00:44:24 | |
According to an MIT study, a toxic work culture is the number one reason why people say they’ve left their jobs. Whether it’s a micro-managing boss or an uncooperative team, a toxic work environment can make it dreadful to go to work on Mondays and prevent you from doing your best work. Marketers have it worst. Everyone has an opinion on what the marketing team should be doing, which means people could become over-critical and (sometimes) abusive to marketers. So how do you avoid working in a toxic environment? One way is to nip it early by asking smart interview questions. Remember—you’re interviewing the company as much as they’re interviewing you. Enter Sara Pion, Head of Web Experience at Dandy. She has worked as a marketing leader at some of the fastest-growing tech startups, including Dandy, Voiceflow, Alyce, and Drift. Sara has seen way too many marketers get burned by a toxic environment. Here’s why: There are a lot of leaders out there who think that they have a concept and a grasp of what marketing is. And then, if a leader comes in and their ideas do not align with their ideas, there's going to be a lot of friction. Ultimately the CEO in that situation usually believes that they are correct. And that's why the average tenure for marketing leaders is under two years.Today, Sara shares 5 interview questions every marketer should ask to avoid working in a toxic environment. In this Marketing Powerups episode, you’ll learn:
The Sponsor When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.I f you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
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| Eddie Shleyner's Copywriting Process for VeryGoodCopy (G2, Gong, Animalz) | 14 Apr 2023 | 00:38:45 | |
Creativity—people think it hits you like lightning when a genius idea appears out of thin air. So, when inspiration doesn’t strike, it can feel frustrating. But is that really how creativity works? Eddie Shleyner, Founder of VeryGoodCopy, says NO! A better word for creativity is connectivity. Because creativity is kind of an empty word. It doesn't tell you anything about the creative process. Connectivity is a better way to think about it because it tells you exactly have to do—to put things together. Anyone can be creative when you can put disparate things together.You don’t have to be an Einstein, Van Gogh, or Beethoven to be a creative genius. There is no such thing as a “creative gene.” Creativity is a muscle that you have to work out. And today, Eddie shares five tips and exercises to help you work out your creativity muscle and develop marketing ideas that stand out. In this Marketing Powerups episode, you’ll learn:
Download a free powerups cheatsheet that you can fill in and apply Eddie's creativity tips to your marketing right away: https://marketingpowerups.com/014 🎖 Sponsored powerup Thank you to the sponsor who keeps the Marketing Powerups show free for all of you! This episode is brought to you by 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you. They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc. If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to www.42agency.com to talk to a strategist to learn how you can build a high-efficiency revenue engine now. 🎉 About Eddie Shleyner
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