Explore every episode of the podcast Marketing On Point
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Episode 39: How to Turn Trust Into Action Without Breaking It | 22 Apr 2026 | 00:15:13 | |
Trust alone doesn’t grow a business—action does. In this episode of Marketing on Point, Matt Hadley breaks down why so many brands build credibility but struggle to move their audience to the next step. You’ll learn how to invite action without damaging trust, why clarity is the bridge between the two, and how strong, intentional calls to action create momentum instead of resistance. If people like your brand but aren’t taking action, this episode will help you turn trust into progress.
Listen/Watch Now: | |||
| Episode 38: How to Build Trust Without Feeling Salesy or Forced | 08 Apr 2026 | 00:10:21 | |
Many brands stay vague because they’re afraid of sounding salesy—and in the process, they lose trust instead of building it. In this episode of Marketing On Point, Matt Hadley breaks down why trust is built through clarity, not hesitation. You’ll learn the difference between pressure and direction, how educational content builds authority, and how to talk about what you offer in a way that feels helpful, confident, and human. If promoting your work has ever felt uncomfortable, this episode reframes clarity as service—and shows why saying the right things consistently is what actually earns trust. Listen/Watch Now: | |||
| Episode 37: Why Most Content Is Forgettable (And How to Make Yours Stick) | 25 Mar 2026 | 00:08:17 | |
Most content doesn’t fail loudly—it fades away. In this episode of Marketing on Point, Matt Hadley breaks down why so much content is seen but quickly forgotten, and what actually makes ideas stick. You’ll learn the difference between being visible and being memorable, why clarity and emotion matter more than polish, and how to create content that leaves a lasting impression. If your posts feel like they’re disappearing into the noise, this episode will help you rethink what people actually remember—and why.
Listen/Watch Now: | |||
| Episode 36: You Don’t Need to Be Everywhere. You Need to Be Intentional. | 11 Mar 2026 | 00:11:42 | |
Somewhere along the way, marketing convinced brands they need to be everywhere—and it’s quietly burning them out. In this episode of Marketing on Point, Matt Hadley breaks down why being on every platform rarely works and how choosing fewer channels can actually lead to better results. You’ll learn how focus beats volume, why consistency matters more than ubiquity, and how to identify the one or two platforms where your audience is already paying attention. This episode is all about trading overwhelm for clarity and building momentum through focus.
Listen/Watch Now: | |||
| Episode 35: Why One-Off Posts Don’t Work (And How to Start Thinking in Campaigns) | 26 Feb 2026 | 00:17:05 | |
Most brands don’t struggle because their content is bad—they struggle because nothing builds. In this episode of Marketing On Point, Matt Hadley explains why one-off posts rarely create lasting results and how campaign thinking turns individual moments into momentum. You’ll learn how repetition, context, and reinforcement drive familiarity, why consistency matters more than constant novelty, and how to build campaigns that compound instead of reset. If your marketing feels scattered or exhausting, this episode shows how to stop starting over and start building traction.
Listen/Watch Now: | |||
| Episode 34: Why Your Content Isn’t Getting Traction (And How to Fix It in 30 Minutes) | 11 Feb 2026 | 00:16:31 | |
If your content looks good but feels like it’s disappearing into the void, this episode is for you. In this episode of Marketing on Point, Matt Hadley breaks down why content often fails to gain traction—not because of effort or creativity, but because of a lack of clarity. You’ll learn how alignment drives engagement, why more content isn’t the answer, and how to diagnose what’s not working using a simple 30-minute audit. This episode is all about earning traction by giving your content a clear purpose and meeting your audience where they already are.
Listen/Watch Now: | |||
| Episode 33: How to Build a Content Plan That Doesn’t Fall Apart After Two Weeks | 28 Jan 2026 | 00:11:20 | |
Every January, brands start with big goals and fresh content calendars—then watch the plan fall apart by the end of the month. In this episode of Marketing on Point, Matt Hadley explains why most content plans fail and how to build one that actually lasts. This conversation is about designing consistency instead of hoping for it—using structure, themes, and systems that survive busy weeks, missed days, and real life. If you’re tired of restarting your content plan over and over, this episode will help you build something durable.
Listen/Watch Now: | |||
| Episode 32: Why Most Marketing Feels Busy but Goes Nowhere | 14 Jan 2026 | 00:11:14 | |
In this episode of Marketing on Point, Matt tackles why so much marketing feels exhausting but rarely effective. When brands confuse motion with progress, they end up stuck on a hamster wheel of posts, emails, and ads with no real direction. This conversation is all about clarity: why strategy matters, how undefined goals drain momentum, and how giving every piece of content a clear job can turn busy work into real traction. If your marketing feels noisy, reactive, or stuck, this episode offers a much-needed reset.
Listen/Watch Now: | |||
| Episode 31: Pure Sugar | 24 Sep 2025 | 00:11:05 | |
What happens when a brand fakes a soda launch? Liquid Death’s “Pure Sugar” campaign shows us just how much bold marketing can shake up the status quo. In this episode of Marketing On Point, we dive into one of the most daring (and brilliant) stunts of recent years. From casting actors to creating a viral prank, Liquid Death’s campaign wasn’t just entertaining — it was a masterclass in modern marketing. Tune in to discover what makes this stunt work, the key strategies behind it, and how your business can apply these lessons to build your own billion-dollar brand. Listen/Watch Now: | |||
| Episode 30: The Strategy Doc | 17 Sep 2025 | 00:14:37 | |
In this episode of Marketing on Point, we unpack one of the most overlooked but essential tools in marketing: the Strategy Doc. More than just a plan, it’s the roadmap that connects your goals to your execution. Learn what goes into a strong Strategy Doc, how to build one for your brand, and how to use it to stop scrambling and start showing up with clarity and consistency.
Listen/Watch Now: | |||
| Episode 29: Measuring Brand Impact | 27 Aug 2025 | 00:19:33 | |
Are you chasing likes, views, and followers—but still wondering why nothing’s actually moving in your business? In this episode of Marketing On Point, Matt Hadley (founder of Wander Creative) unpacks the difference between vanity metrics and value metrics—and why going viral doesn’t always mean you're making a real impact. From real-world case studies to practical tracking tips, this episode will help you shift from short-term hype to long-term brand health.
Listen/Watch Now: | |||
| Episode 28: The Brand Refresh Mindset | 13 Aug 2025 | 00:25:59 | |
Feeling like your brand has lost its edge? In this episode of Marketing On Point, Matt Hadley, founder of Wander Creative, breaks down the Brand Refresh Mindset—a powerful framework to help you reconnect with your purpose, sharpen your messaging, and get your momentum back. Whether your content feels stale, your strategy lacks direction, or you're simply stuck in a summer slump, this episode unpacks the 10 pillars every brand needs to revisit to stand out and grow in today's digital landscape. Plus, we’re announcing our free Brand Refresh Challenge—a 10-day guided experience for 10 brands looking to sharpen their presence before fall. Applications are open now!
Listen/Watch Now: | |||
| Episode 27: Visual Content Wins Every Time | 30 Jul 2025 | 00:26:20 | |
In this episode of Marketing On Point, host Matt Hadley dives deep into one of the most powerful tools in your brand's arsenal—visual content. Building on last episode’s theme of resonating over shouting, Matt breaks down why visuals matter more than ever, how to use them intentionally, and what mistakes to avoid. From the psychology behind scroll-stopping content to the practical tactics you can implement this week (like a 9-grid audit, faces-first strategy, and repurposing wins), this episode is packed with actionable insights for content creators, brands, and small businesses alike. Whether you’re running a full-blown content engine or just trying to show up better online, you’ll walk away with a clearer vision for how your visuals can drive connection, trust, and growth—without needing a $10K camera rig.
Listen/Watch Now: | |||
| Episode 26: Stop Selling. Start Resonating | 16 Jul 2025 | 00:20:04 | |
Welcome to the first episode of the new Wander Creative podcast, now called Marketing On Point. In this kickoff episode, host Matt Hadley (founder of Wander Creative) breaks down one of the most important shifts every brand needs to make in 2025: moving from shout posting to resonance posting. If you’ve been pushing out content just to check a box, or shouting into the void hoping someone clicks, you’re not alone. But it’s time for a smarter approach.
Listen/Watch Now: | |||
| The Wander Creative Podcast: S3 E5 ”Purpose Drives Data” | 14 Nov 2024 | 00:25:44 | |
Join us as we discuss how having a clear purpose behind your work can lead to better results. | |||
| The Wander Creative Podcast: S3 E4 ”Designing for Impact” | 24 Oct 2024 | 01:35:35 | |
Join us as we explore how visual elements like typography, scale, and color work together to create impactful designs that communicate a brand’s message effectively. | |||
| The Wander Creative Podcast: S3 E3 ”The Power of Compelling Content” | 09 Sep 2024 | 00:35:20 | |
In this episode of the Wander Creative Podcast, Dan, Abbey, and Joseph explore what makes content truly captivating. They discuss the art of storytelling across different mediums like video, photography, and design, and how blending these elements can bring a brand's message to life. The team also shares where they find inspiration, the challenges of working with tight budgets, and how to balance staying on trend while creating something that lasts. Plus, they offer some practical advice for anyone eager to start creating. | |||
| The Wander Creative Podcast: S3 E2 ”Mastering Digital Advertising Strategies” | 08 Aug 2024 | 00:46:08 | |
In episode 2, we dive into the world of digital advertising. We’ll chat about the latest trends, share some best practices, and give you tips to make your campaigns as effective as possible. Buckle up and get ready for some great insights! | |||
| The Wander Creative Podcast: S3 E1 ”The Importance of Social Pillars” | 11 Jul 2024 | 01:30:54 | |
Welcome to Season 3 of the Wander Creative Podcast! In this episode, Dan Russo is joined by our Director of Operations, Katie Rose, and our Social Media Manager, Chloe Fortner. We chat about the idea of social and messaging pillars for brands, sharing insights on how to effectively tell your brand’s story on social media, and emphasize the importance of authenticity, consistency, and engaging your audience in your brand's narrative. | |||
| The Wander Creative Podcast: S2 E10 ”Team Trivia” | 13 Nov 2023 | 00:31:22 | |
Join us for the podcast season finale as we recap the 2023 year and take a look ahead to 2024. We have the whole Wander Creative team together, reminiscing back on our favorite moments and projects of the year. You won't want to miss this special episode that ends with a trivia segment. Who will win? Tune in to find out! | |||
| The Wander Creative Podcast: S2 E9 ”How Much Promotion Is Too Much Self Promotion?” | 06 Nov 2023 | 00:18:40 | |
Join us as we delve into the intricate world of self-promotion. In this episode, we explore the delicate balance of promoting oneself in the digital age, highlighting the importance of staying true to your authentic self, maintaining consistency, and fostering genuine connections. The the digital landscape is vast, but with the right strategies, individuals and brands can effectively engage and resonate with their target audience. | |||
| The Wander Creative Podcast: S2 E8 ”When To Focus on Organic vs. Paid Social Media” | 30 Oct 2023 | 00:18:37 | |
In this episode, we discuss the differences and synergies between organic and paid digital strategies. We'll discuss the importance of paid advertising, especially in reaching audiences beyond one's followers, as well as highlight the significance of organic strategies, emphasizing the value of genuine engagement over mere likes. | |||
| The Wander Creative Podcast: S2 E7 ”Is Social Media Everything but Social? | 23 Oct 2023 | 00:20:44 | |
In this episode discuss the original intention of social media, where it's at now and how to utilize social media to connect with your audience. This is an episode you won't want to miss! | |||
| The Wander Creative Podcast: S2 E6 ”How to Capture Content that Captures Attention” | 16 Oct 2023 | 00:26:30 | |
On this week's episode, Dan is joined by Abbey and Asa as they discuss content creation, how to keep the passion alive for your craft, and the best tools/equipment to use for your skill level! | |||
| The Wander Creative Podcast: S2 E5 ”Is Email Marketing Dead?” | 09 Oct 2023 | 00:25:23 | |
Join us as we discuss how far email has come over the decades, core elements of a successful email campaign, and the million dollar question: "Is Email Dead?" Listen now to find out! | |||
| The Wander Creative Podcast: S2 E4 ”Design at Its Core” | 02 Oct 2023 | 00:24:00 | |
Join us as we discuss various elements of design, from the role of shapes in logo design to the balance between the client's vision and the designer's expertise. We touch on finding inspiration, the subjective nature of design, and the evolving role of AI in the creative process. | |||
| Advertising in a World of Limited Targeting | 25 Sep 2023 | 00:20:44 | |
Are our advertising options getting narrower or broader? Is it getting harder to target the right audience? Check out this week's episode to find out! We'll be discussing all things targeting, ads and the importance of A/B Testing. | |||
| The Top 3 Social Media Platforms YOU Need to Be On | 18 Sep 2023 | 00:25:19 | |
Join us this week as we dive into the top 3 social media platforms YOU need to be on! On this episode we talk through the reasons behind our favorite social media platforms, their uses, and why you should be on them if it makes sense with your brand.
Don't forget to check out our previous episodes and tune back in next week for another episode of The Wander Creative Podcast! | |||
| Digital Marketing Q&A | 11 Sep 2023 | 00:18:46 | |
We are kicking off season 2 of The Wander Creative Podcast with a Digital Marketing Q&A, where we will be diving into some of the most frequently asked questions in the digital marketing space. Join us as we talk all things targeting, AI, and so much more! | |||
| Season One Finale: A Very Wander Christmas | 08 Dec 2021 | 00:28:13 | |
We’re wrapping up Season 1 of the podcast with a special holiday episode! This episode includes all kinds of Christmas fun, including a roundup of our favorite digital trends of 2021, some Christmas trivia, a holiday campaign idea for your brand, and the occasional co-worker roasting (all in good fun)!
Thanks for tuning in this season! If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative | |||
| Writing Engaging Copy | 01 Dec 2021 | 00:18:31 | |
This week we are diving into the topic of copywriting! We cover what it is, why it’s important, and how you can improve on your writing skills to speak to your target audience in a way that resonates. Tune in and let’s get writing!
This episode is brought to you by our Album + Single Release Social Media Game Plan. Learn more about it here: https://wandercreative.store/products/album-single-release-game-plan
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative | |||
| Targeting the Right Audience | 24 Nov 2021 | 00:19:10 | |
In this episode, Matt and Dan are talking all about how to target the RIGHT audience for your brand through digital advertising. Learn about some of the most common targeting mistakes, how to determine your target audience, what a “funnel” is in digital advertising, and more!
This episode is brought to you by our Digital Marketing 101 Class. Learn more about it on our website at www.wandercreative.com
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative | |||
| The Importance of Having Processes in Place | 17 Nov 2021 | 00:20:02 | |
If you’re a business owner or someone looking to start a business in the future, this episode will outline the importance of business processes -- what they are, why they are useful, and why you should start implementing them TODAY.
This episode is brought to you by our Album + Single Release Social Media Game Plan. Learn more about it here: https://wandercreative.store/products/album-single-release-game-plan
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative | |||
| The Importance of Developing A Cohesive Feed | 10 Nov 2021 | 00:26:29 | |
Dan and Monica are chatting on the pod today all about social media ~aesthetic~ (AKA, WHY having a specific “look” for your posts on social media is more important than you think!)
Tune in for insight on how to create a cohesive feed for your brand, some tools + apps you can use to make your posts look professionally designed, and even hear our personal thoughts on the idea of needing a brand aesthetic on social media.
Social media apps mentioned in this episode:
This episode is brought to you by our Wander Creative Lightroom Presets. Learn more about them here: https://wandercreative.store/collections/wander-creative-photo-presets-collection-1/products/wander-creative-photo-presets-collection-1
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative | |||
| The Importance of Marketing That Converts | 03 Nov 2021 | 00:27:10 | |
Our director of digital marketing, Dan, is taking over the podcast this week with a special guest -- digital marketing manager Kiera Miller. They talk all about the importance of digital ads, the philosophy behind them, some common advertising frustrations and how to prioritize marketing that CONVERTS (read as: marketing that turns audiences into engaged consumers!)
This episode is brought to you by our Digital 101 Marketing class.
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative
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| Intro to Entrepreneurship + Navigating Small Businesses | 27 Oct 2021 | 00:21:23 | |
In this episode, Matt talks entrepreneurship and how to navigate running a small business -- from his personal experience and the wins, losses, and lessons learned along the way. Matt started Wander Creative in 2012, and has since grown his business to become a leading agency in the Nashville area, working with some of the biggest names in contemporary Christian music. He has tons of great knowledge to share; so if you’re considering starting a business, this episode will be a great resource for you!
This episode is brought to you by our Wander Creative “5 Keys to Organic Social Media” Webinar. Watch it here: https://www.youtube.com/watch?v=FM5V3Aq5B04&t=145s
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative
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| Intro To Social Media Management | 20 Oct 2021 | 00:28:54 | |
Today we’re answering some of the most burning questions we’ve seen regarding social media:
+ What social media platforms should I be on? + How much time should I dedicate to social media? + How can I GROW?? + What are the social media dos and don’ts?
So you can feel more confident in the way you present yourself or your business on organic social platforms!
This episode is brought to you by our Album + Single Release Social Media Game Plan. Learn more about it here: https://wandercreative.store/products/album-single-release-game-plan
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative
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| Intro to Digital Marketing | 13 Oct 2021 | 00:30:26 | |
This week we are diving into the world of digital marketing!
Whether you’re an artist, a business owner, or simply an individual seeking to enhance your knowledge of the digital marketing space, this episode will cover all the basics! We discuss where to start when it comes to paid advertising, how to determine your target audience, if boosting your Instagram posts is considered “advertising”, and more!
This episode is brought to you by our Digital 101 Marketing class.
If this episode was helpful for you, we’d love for you to leave us a rating and review!
FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative
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| Pilot | 06 Oct 2021 | 00:22:29 | |
In this pilot episode, we’re introducing ourselves and sharing a bit about who we are — as a company and individually. Hang out and learn about how Wander Creative got its start, how the three of us got OUR starts in the digital space, and how we help our clients with all things digital marketing!
We’ll also outline what you can expect from this season of the Wander Creative Podcast.
Let’s do this thing!
FOLLOW US! Instagram// @wandercreative Facebook// @WanderCreative Youtube// @WanderCreative | |||