You know that feeling when you sit down to write your marketing strategy…
 and 45 minutes later you’ve reorganised your inbox, made another coffee, and started doubting if you even are a marketer?

Yep. That was me. Yesterday.

In this episode, I’m bringing you right into the chaos, the Q4 overwhelm, the pressure to make your 2026 strategy “bigger and better,” and that sneaky voice saying you’re falling behind.

Building next year’s marketing strategy doesn’t have to feel like climbing a mountain.

So, in this first part of my two-part series, I’m sharing:

• The two biggest mindset traps that make strategy season so overwhelming
•  How to reframe them 
• My five best prep steps to get you out of your head and into action

By the end, you’ll have a plan to actually start your 2026 strategy, with focus, confidence, and combatting that overwhelm.

Hit play, grab your calendar, and let’s climb that marketing mountain together.

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They promoted you because you were great at marketing. Now you spend zero time doing marketing and all your time managing marketers. Welcome to one most confusing transitions of your career.

You went from being confident in your marketing skills to feeling like you're winging it every day as a people manager. Different game, different skills, same determination to be a high performing marketer.

If you're feeling like you traded expertise for confusion, this episode is your roadmap back to confidence.

In this episode, I'm tackling the four sentences that crush new managers' confidence:

• "My designer knows more about design than I ever will"
• "What if my team asks me a question and I don't know the answer?"
• "How can I do all of my work and be a great manager?"
• "How and what do I give feedback on?"

This isn't about becoming perfect at people management overnight, it's about building authentic confidence in your new role while you're still figuring it out.

Perfect for: Newly promoted marketing managers, experienced marketers struggling with the people management transition, and anyone who feels like they're faking it as a leader.

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What are the skills that truly separate the best, future-ready marketers from the pack? In this insightful episode, I reveal the top 5 mission-critical skills ambitious marketing professionals need to laser focus on developing right now.

From persuasive copywriting to digital marketing mastery, AI implementation to strategic planning prowess, and building authentic audience connections - we'll dive deep into each of these make-or-break competencies.

Tune in for where I'm focusing right now, to accelerate my marketing career and all the places I'm going to to learn more!

It's time to future-proof your professional marketing skills - grab a notebook for this episode.

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Now we're spoken about target audience, let's talk about what social platforms and where you should be showing up to serve your audience, create engagement and ultimately get you closer to the goal of generating revenue. Today I intro Facebook, Instagram, Pinterest and Linked In to help you decide which of these are for you, and picking your audience based on your audience. Plus I say how many you should be on - all of them or just a few...

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To mark me turning 30 this week, I have recorded a slightly different episode. These are not marketing but rather life nuggets. Here, I look at the 30 most influential things that I have learnt, or been taught that have had the most significant impact on me, that have helped me grow and also have made me feel a whole lot better.  So for this episode, grab a pair of headphones and go on a walk and soak in 30 nuggets that I have learnt about life that are so varied I'm sure a few will resonate with you!

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Meet Charlotte Gill;  Charlotte has been travelling and living abroad since she was 19. She has navigated the freelancer world, and has learnt some really good lessons along the way that she shares with us today. A completely different perspective to climbing the marketing ladder but still becoming successful despite the less traditional path to get there.

Charlotte is now an SEO expert and is freelancing fulltime in this speciality, so, of course I ask her about the most unknown channel in marketing and she gives us some nuggets on easy SEO tips that we can implement today.

Want to connect with Charlotte and find out more about her freelancing services?
charlotte@theplansuccess.com
www.theplansuccess.com

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Don't have access to a creative department? For this real life example I didn't either. I learnt 3 game changing tips to mean that I could take Google Shopping worthy photos, on my Iphone on a tight budget. Plus, I share where to go to learn more on this, so that if this is the blocker that's stopping you from making your own website, or listing on Etsy, it won't be for much longer!

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We're half way through 2021. Tired of the rubbish Instagram reach? Struggling to keep up with the constant need for new content that's engaging, authentic and resonating? Want to connect with your audience but in short form content ways, not full on webinars or courses? Then this podcast is for you!

I take you through 3 different tactics that will enable you to work smarter not harder in 2021 and the great news is all you need is you and your phone (preferably one with a good camera!)

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This week's episode, comes with bucket loads of inspiration & motivation; my guest, Natalie King is a transformational coach, trainer and speaker and she helps us unpick and understand 3 main nuggets of advice to help us become happier & more successful. We'll be talking through and understanding the fundamentals of stress, self doubt and comparing ourselves to others and she shares some absolute gems with us to help change our perspective.

Plus - wait till you hear what she wishes her 20 year old self knew; I got goosebumps.

Links to learn more or get in touch with Natalie...
natalie@in-dev.com
https://www.linkedin.com/in/indev/

Four Women Four Decades
To empower women to unlearn, redefine and embody who they really are and how they show up in the world.

To find out more and sign-up to their newsletter
https://fourwomenfourdecades.com

To listen to all their previous talks:
https://www.youtube.com/channel/UCIq3QHZTnd_Vdw45NHoBekw

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 Looking for your first or next job? This podcast I talk through the most common mistakes that I see on CVs which mean they don't even make it to an interview stage. I talk through the basics that I want to see on a CV that make me more likely to progress. Plus at the end of the episode I finish with 3 tips to set you up to go and write yours! 

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One of my biggest passions, as it says it my intro is to help my team become superstars. So, one  of my biggest inspirations to starting this podcast was to help more, inspiring marketers. But moving from an exec to a manager is not just a change in day to day working but also in your approach and how you can effectively lead and inspire other people. Here, I take you through my top 5 tips to leading a team - particularly in this working from home season when being connected with your team is more important than ever and, as a manager a lot is on your shoulders to make happen.

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These 4 absolute gems are my go to platforms; whether it's day to day use in my corporate marketing job or if it's when I'm helping my self employed family businesses who don't have access to any marketing department's resources. Over the years these 4 apps and websites have been game changing in different ways including levelling up my marketing, getting crucial information, giving things a professional look and feel or most importantly saving a whole load of money and time!

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Event marketing meets live sport; one of the most exciting kinds of marketing that I have done. In this episode I walk you through a real life example of how we smashed all attendance records by focusing on a new audience niche and following my 4 step marketing path to get them to attend by addressing the pain points, finding them, talking to them in a way that they will take the desired action and finishing off the podcast with the secret weapon of event marketing that must be in place for long term growth.

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Whether you're interviewing for a new marketing role after over a decade of experience or vying for a career advancement, proper preparation is key to acing the interview process. In this episode, I'm breaking down my 10 best tips for marketing professionals to ready themselves for their next big interview.

First, I'll cover crucial pre-interview tasks like thoroughly researching the company and role, refreshing your memory on career achievements and stats, and inventorying skills that align with the job description. 

From there, I'll share my recommendations for logistical preparation - mapped routes, interview outfit planning, virtual tech setup, and more. We'll also discuss crafting insightful questions that demonstrate your interest in the role and company.

Drawing from my own extensive experience as both an interviewer and interviewee, this episode equips you with a comprehensive game plan. With these 10 essential tips, you'll walk into interviews as a seasoned pro - poised, confident and ready to convince hiring managers you're the ideal candidate.

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I always think at university they never give you enough information into what it's really like doing day to day roles in marketing. Yes, there's a job spec but there's only so much you can get from that. So for any of you budding marketers, who like me wanted to achieve the goal of being Head of Marketing but not sure what that might look like; in this episode I take you on a whistle stop tour of what an average day in the corporate world of leading a marketing team.

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 Today I am not only sharing the 3.5 tactics that will help your email marketing channel out perform the rest, but also I'm going through some mistakes that I have done to help you avoid in the future.  In this episode I intro & explain lead generators, the 2 automations emails you need from the get go, ad hoc emails & how they're not so ad hoc and finally the epitome of email marketing; we're talking segmentation & personalisation. Some email nuggets the whole way through this episode so get your notepad ready!

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Is content really 'king'? A content professional Ruby, joins me to discuss her content marketing career & shares some marketing nuggets for budding content marketers and copywriters. As well as what she wishes her 20 year old self knew and what content to look out for in 2021...

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Being able to deliver a confident, competent and cohesive presentation is part and parcel of being a marketing lead. Here, I take you through my 7 steps to help you combat your fears to be able to confidently get up and present your next presentation, no matter who your audience is, where the setting is, or what your topic is.

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Doing Facebook ads but feel like you're throwing money into a bottomless hole and not seeing the ROI that you want, with a disjointed approach to ads? This is for the Facebook intermediates out there! If you're not a paid social expert but you've found yourself doing Facebook ads and you have the basics ready to go but you don't just want to keep doing sporadic ads then this is for you. I go through the how and why to make your campaign into a more focused, funnel approach, to take consumers on a journey where by the end they'll want to do the desired action because you've done the content work beforehand. 

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I know, a very boring topic, BUT crucial to not only your marketing plans but the whole success of the business. Don't relate or connect with anyone? Then who's going to buy your stuff? Don't be a lazy marketer, do step 1 and then move on to building the plan. Get a piece of paper and do this with me;  the four fundamental things to know about the people you want to buy your product or service... it'll be worth it. 

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Over the years I've been on both sides of the marketing jobs interview table. Both the interviewee as well as the interviewer. These are my top 5 simple tips that will help you stand out next time you have a marketing interview; whether it's for a specialization or a more general role, these nuggets can be applied to all. 

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This episode is what the title of the whole podcast is all about! These three nuggets will take you through everything that I wish I'd done right from the outset & I will now continue to do all three of these for my whole marketing career. The episode has some tips to be able to implement these three things seamlessly into your every day marketing life. 

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In this episode I give you my best 6 (yes there's a bonus 1) productivity nuggets to keeping your days productive. If you are wear a lot of marketing hats during your day and need to be able to squeeze as much efficiency from your day as possible, this is the podcast for you. This is what I've learnt over the years that has helped me hugely when I have big projects on and lots of plates to spin.

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This episode, I'm taking you through an easy to follow, 10 step guide to making a marketing plan. Starting with the research steps 1-5, followed by the plan formulation in steps 6-10, I'm sharing some nuggets along the way that have helped me to make this process more simple, streamlined and most importantly, effective.

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In the fast-paced world of marketing, especially in high-growth startups and scaleups, the ability to adapt quickly and think on your feet is crucial. Join me in this episode as we dive into the invaluable lessons learned from being a marketing lead in a rapidly expanding direct-to-consumer company.

From the importance of having a well-organized core marketing plan to embracing reactive marketing and pivoting seamlessly, we'll explore the skills that can skyrocket your marketing career. Discover the power of focusing on big-impact initiatives, daring to break away from industry norms, and getting hands-on when necessary.

 Whether you're in a fast-paced start-up environment or looking to accelerate your marketing knowledge, this episode is packed with practical wisdom to help you thrive.

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Where to start? I have done all four of these types of Marketing Learning and I'm going to go through the good, the bad, and the wish I'd have known; with plenty of marketing nuggets along the way.

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I'm Emma; the host of Marketing Nuggets. Get to learn a little more about me, including 2 nuggets I wish my 20 year old knew; one I learnt in a Sydney Suburb the other in a taxi in Manchester, less than 6 months apart. Plus, my university life over in America juggling two huge adversities that happened in the first 2 weeks that shaped my whole marketing career so far & the two biggest things that gave me a big work ethic. 

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It's been over 7 months since I first experimented with AI marketing tools and did an episode on it -'85: Exploring AI for the first time in my marketing: A weeklong experiment talking about the hits, misses, and key takeaways .' and so it was time to do a review for you all.

In this episode, I give an update on which AI tools I'm still using and how they help me create better content, summarize documents, enhance work, generate meeting notes, and more. I'll share real examples of how these tools have automated parts of my workflow. I'll also talk about new AI products I want to try for designing images and video and enhancing my podcast. 

If you want to leverage AI in your marketing but not sure how or where to, this episode is for you!

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Whether you're just starting your marketing career or looking to accelerate your progress, this episode shares my top 10 tips for getting ahead faster.

I've distilled key lessons from my own career journey into practical advice on how to level up your skills, stand out from the crowd, and fast track your marketing success even as a beginner.

Everything I talk about today I am still doing day in day out, I just wish I'd started sooner. So skip the 10 years to learn these things & listen to this episode instead.

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Forget fantasy football, we're drafting the ultimate marketing dream team in this episode.  Another area of marketing that marketing leads are responsible for is building a team to hit your sales and brand goals and I've never done an episode on it so it's time to delve into it today!

In this actionable episode, I start with a mini but mighty team of 4 - the core skills I would hire and most importantly why and what they would be doing. Then, if I was starting from scratch what my 10+ marketing team line up would be. This is based off B2C and product, ecommerce based team but I talk through the adjustments I would do if it was service based and plenty of tips throughout the whole episode for you to consider and action if you are building out your marketing team.

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The 2024 Super Bowl ads brought both hits and misses. Join me as I break down this year's most notable adverts and share my picks for standouts across 10 categories (made up by me, on Marketing Nuggets!)

• The Most on Trend (Pop Culture)
• The Classic One
• The Interception
• The Car One/The Tear Jerker/ The "It Could be a Christmas Ad"
• The Rookie
• The Most on Trend (Business/Product Marketing)
• The Pop Culture One
• The Funny & Authentic One
• The Best Celeb Booking
• The Biggest Let Down

We'll look at ads from Oreo, Verizon, Kia, T-Mobile, Doritos, Etsy and more. What made these ads sink or swim? I'll analyse the trends and techniques that made some ads shine while others fell flat.

You'll come away with insights you can apply to make your 2024 marketing and advertising more effective, no matter your budget. 

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Join me for a story time episode as I recount my journey to becoming a marketing leader. It was a multi-faceted path, but compounding my skills at each career step was crucial to be able to create effective marketing strategies across B2B, B2C, services, and products. From my very first role to my current head of marketing role, I share the career stepping stones that expanded my tool belt. I brought textbook theories to life by putting skills into practice. This enabled me to gain confidence and versatility to develop integrated marketing plans that drive revenue and awareness.  An episode aimed to inspire and motivate you - if you're wondering what your next step might be in marketing or what skills you want want to add to become that confident marketing leader.

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Another element to being a marketing lead that I wasn't taught in marketing school... how to prepare for a team member leaving?

 Team turnover happens to every single manager at one point or another and I was never taught how to manage this. After leaving previous marketing roles and becoming a manager myself I have created a checklist of what to do to enable as smooth transition as possible - and to avoid the panic the day after they leave. In this episode I cover the 5 buckets that I do during their notice period, including my most valuable piece of advise that has made such a difference to managing that transition period as best as possible.

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Cookies are everywhere in marketing, but do you truly understand the differences between first and third party cookies and how they’re used? 

This episode is an introduction into the topic with basics that all marketers should know. Including the definition's between first and third party cookies, how we use them as marketers and some pros and cons for starters.

Then, I finish up with what changes are on the horizon, which cookies and getting phased out and some proactive tips of what you can do right now to help your future tactics be less effected by these changes.

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This is the episode I've been dying to record - my complete morning routine breakdown. You can have all the productivity systems in the world, but if you're starting your day feeling scattered, reactive, or behind before you even begin, none of it matters. 

In this episode, I'm walking you through my exact 5:15AM routine that gets me to my desk feeling energised, focused, and ready to tackle whatever chaos marketing throws at me. 

From the Sunday prep that makes it all possible, to the one habit change that was an absolute game-changer - this isn't about copying my routine exactly - it's about understanding the framework so you can build your own version that actually energizes YOU.

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We've all been there - scrambling to update your CV and then not knowing what to write, and how to stand out. So, after 10 years of creating and reviewing hundreds of marketing CVs, I'm sharing lessons learned and revealing my biggest mistake to date.

Finishing up the episode with my top 5 ways to craft an irresistible marketing CV from the layout, the keywords, how long to make it and what not to write!

By learning from my mistakes, you can build an impressive CV that levels up as your career progresses.  Let's set your marketing career up for success!

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It's a new year and time for reflections and goal setting! In this episode, I'm sharing the marketing trends to embrace and avoid in 2024, along with my own personal intentions!

Get the insider scoop on the hot marketing strategies I think will take off this year, like video, personal branding on LinkedIn, AI assistants, attribution modelling, content beyond owned channels, and more.

I'll also cover the trends to leave behind in 2024 like an overloaded channel strategy, ineffective cold outreach, and fragmented marketing plans.

Plus, get a peek into my own habits and lifestyle changes I'm working on this year - like reading more books, establishing an intentional morning routine, and switching up my fitness.

If you're looking to set your marketing and personal goals up for success in 2024, this episode will give you the inspiration needed to create your own!

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Now is the perfect time for marketers to gear up for a successful Q1. Join me as I detail my complete pre-holiday checklist to set your marketing up right, including key steps like budgeting properly, finalizing resources, mapping content, and getting team buy-in.

In this episode, I reveal my step-by-step blueprint any marketer can use before the December holidays to start the new year organized and equipped for maximum impact. 

 Listen now to discover how I strategically tackle pre-holiday prep for an empowered January when we get back to it. 

A huge HAPPY HOLIDAYS from me to you. Enjoy, relax, take time away and recharge...marketing will be waiting for us in January!

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2023 delivered no shortage of innovative, attention-grabbing marketing campaigns. In this episode, I'm highlighting my favourite standout moments and what we can learn to take into our 2024 plans.

Get ready to hear my top picks across categories like "Best Influencer Content," "Most Emotive Campaign," "Best Partnership," and more.

An episode aimed to keep inspiration and knowledge flowing as we set  our goals for the year ahead!

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When this happened a couple of weeks back, of course I thought - well I have to share the story here on Marketing Nuggets! So I'm taking you behind the scenes on the build up, the content itself, the reasoning behind it and ALLLLLLL the metrics - just in a 48 hour period. This is a great episode if there's a channel that's outside your comfort zone and you're looking for that little bit of inspiration to just DO IT! 

I'm sharing the full story today and everything that I learnt from this one piece of viral content.

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It's time to look ahead and plan for marketing success in 2024! In this episode, I reveal my strategic 8-step system for creating a results-driven marketing plan, broken into bite-sized, easy-to-digest pieces.

You'll get my proven step-by-step formula covering essentials like auditing your current state and everything that goes into my reviews, budgeting and resource planning everything in between. 

Whether you need guiding creating your first marketing plan or want to optimize an existing one, this roadmap will get you there. By the end, you’ll have a clear blueprint to dominate marketing in 2024 - no complex frameworks required. Let’s do this!

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2024 marketing trend predictions are coming in hot, but which ones should you actually pay attention to? In this episode, I review the most hyped trends for 2024 and give my unfiltered take on which are substantive and which are easier said than done.

I'm covering various topics today, from AI, CGI and VR to privacy, video, personalisation and more to help you all as we start creating those 2024 marketing plans.

Some of it won’t be relevant, won’t work for your audience and so don’t get too stressed out, thinking you need to implement them all. Sit back, relax and listen to the trend predications and see if one or two of these might create that spark with something you might want to add to your plans next year…

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No, you haven't tuned into the wrong podcast! I was interviewed for the Beginners SEO Podcast (an awesome asset for anyone wanting to DIY their SEO!) and it turned into quite the discussion on how to make your marketing manageable as a small business. I share my 3 channel approach that I would do as a small business, what channels I would do if I was a service based business,  an ecommerce business as well as the pros and cons to some specific channels.

Finishing off this longer than usual podcast, I give some creative inspiration to small businesses with some effective marketing strategies - where you don't need a giant budget to make the impact that you want!

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You crafted an amazing marketing plan, but don’t let it disappear into the depths of your hard drive. A static plan does your marketing no good. In this episode, I’m sharing over 10 ways I nurture my marketing plan all year to keep it optimized, relevant, and actually helpful. With my simple tips, your plan becomes a living document that guides your marketing, not just words in a spreadsheet.

Whether you manage a team or own a small business, this episode will help you make your marketing plan your most valued asset. Learn how I use my plan as the central document for the marketing team and as a tool to get things back on track when needed. But this level of usefulness only comes from constant optimization.

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You've got a stellar marketing campaign, now it's time to pitch it internally. Presenting to leadership can be daunting, but it doesn't have to be!

In this episode, I reveal my proven formula for delivering clear, concise, and confident marketing pitches to internal teams. I'm taking you through my overall goals that I need to get out of the session, slide-by-slide recommendations, and finishing up with my best tips I've learnt along the way (even where is best to put your creative slides!)

Whether you're presenting to your CMO or the board of directors, you'll learn how to nail your marketing pitch every time. 

If the thought of pitching your marketing plan makes you nervous, this is the episode for you! You'll walk away ready to wow leadership and get your next big campaign the green light.

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This is the foundation episode for everything I'll be covering this season on confidence.

Confidence used to come naturally to me, until it didn't. Tennis humbled me. Marketing demanded I show up whether I felt "ready" or not.

This episode isn't about confidence tips. It's about the simple but powerful reframe that makes confidence achievable for every marketer.  (Thank you Mel Robbins!)

In marketing, we're constantly putting our ideas and strategies out there to be judged, and so, confidence isn't optional. This episode sets the foundation for everything - from creative meetings to campaign launches to leading teams.

If you're holding back your best work because confidence feels elusive, this episode is for you.

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Whether you're just starting your marketing career, in a rut, or just want to understand the pros and cons of working in different marketing specialisms, then this podcast is for you. I'm talking about the most popular areas and things I wish I'd have known. From B2B or B2C, to organic social, PPC, SEO and influencer marketing - before you consider switching areas or going in one direction, listen to this episode as it might just change your mind. Some of these things I didn't discover until working in the fields myself.

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Following on from last week's episode which was an introduction to international marketing, today I'm talking about taking a specific campaign from the UK to the USA. I cover lots of areas - including nuances to know that could halt your campaign before it's even began, the exact channels I changed for the US media and all the things I was thinking about along the way.

Whilst this may not work for all your campaigns I give you four different reasons why it might just work for some of them... so it's definitely something to bear in mind for future marketing plans.

Of course I finish up the episode with my best pieces of advice and which campaign was the most successful the winner might surprise you!

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com  

Expanding your marketing internationally can be an exciting yet challenging and down right daunting! In this episode, I’m sharing all of my tips and lessons learned from launching marketing campaigns in 10+ countries.

You’ll discover how to assess new international markets including looking outward initially using your marketing 101 skills but also looking inward at existing brand assets and what to consider when deciding if these are relevant. I also give you some examples of when this goes wrong form big global brands, and of course some of my stories along the way.

By the end of this episode, you’ll have the my checklist to start global marketing with local relevance. 

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com  

It's easy for marketing leaders to get caught up in the weeds of day-to-day execution. But real growth and impact come when you make time to work on your marketing, not just in it.

Join me in this episode where I share 7 ways for marketing leads to shift their focus beyond immediate tasks and short-term wins. You’ll learn what I do, to work on longer-term vision including resourcing (people and budget), campaigns, KPI tracking and more.

This episode is for any marketing professional who is ready to transition from task manager to strategic leader. Let’s move beyond tactics to work on the bigger picture!

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com