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Explore every episode of the podcast Marketing Musings

Dive into the complete episode list for Marketing Musings. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–35 of 35

TitlePub. DateDuration
Ep1 Why Loving Your Marketing Is The Key To Making It Magnetic21 Aug 202400:21:16

The secret to magnetic marketing isn't reliant on strategy alone; the energy you put into it matters. In this episode, I dive into how to fall in love with marketing so it becomes magnetic to the clients that are aligned with your service. 

As I mentioned, Mirrored Marketing is designed to ensure you love marketing! You can find all the details for that below. 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep14 The Squiggly Journey From Zero Bookings to Booked Out18 Dec 202400:27:11

I started the year with zero bookings... and I'm ending it booked out. It was by no means an overnight success story though. In this episode I dive into the squiggly journey to sold-out success and what I did to get there.

If you want to start your own journey to booked out, you can book an MOT with me here:

https://www.consciouscreatorco.com/the-marketing-mot

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep13 How to Boost Your Bookings With Aligned Clients By Creating Boundaries In Your Marketing11 Dec 202400:19:51

"Good" marketing doesn't just get new clients in. It boosts your bookings with clients that are a good match to your service. 

This means clients that know what to expect from you and what is expected from themselves. Know what your service includes... and what it doesn't. Know how much they are going to get... and what requires further investment/another service. 

The clearer you are on this, the more likely you are to attract "hell-yes" clients you love working with! 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep 4 Marketing Without Instagram: Unlocking Success Beyond the 'Gram02 Oct 202400:22:16

Hey, I love Instagram. But I also don't want to spend my life trying to sell my services on it. That's why I've spent the past 6 months enhancing my marketing outside of the platform. It's been the most enjoyable process, has been more passive and just as effective (if not more!).

You can read more about this on my latest blog.

And if you want to find out more about Mirrored Marketing, you can here.


I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep3 Why Interest In Your Service Isn't Turning Into Sales – And How to Turn That Around24 Sep 202400:26:09

Ever have clients that seem like a "hell yes" only to never hear from then again? Or is everyone tapping "I need this" and then crickets when you open up the sales doors? This episode is deep dive into the subconscious mind to explain why that's happening and how to turn it around so interest turns into sales.

And for more on this, you can read more about my program:

www.consciouscreatorco.com/mirroredmarketing

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep2 How To Be Seen, Standout and Sell in Saturated Industries17 Sep 202400:19:56

Your industry may well be saturated, but that's not the reason your service isn't standing out. The reason? Your uniqueness isn't being felt.

In this episode I dive into how to market your service so it is seen and stands out... plus, the one that people actually want to hit "buy" on.

And if you want to receive all the prompts and a deeper dive into this topic, you can find it in my program Mirrored Marketing:

https://www.consciouscreatorco.com/mirroredmarketing

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep12 How To Sell When People Are Tired Of Being Sold To05 Dec 202400:19:53

Selling on social media has really upped its anty in the past couple of years, which means it's harder to be seen and sell amongst the noise. 

In this episode, I'm diving into what changes we have seen in selling and why you need to consider that to have a sold-out service. 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep11 How To Use Email Marketing To Discover, Nurture and Convert Clients With Strategic Marketer Bex28 Nov 202400:41:08

Email marketing is often overlooked. 

And yet, it's one of the most powerful forms of marketing that exists (and my favourite). 

If you want to have more passive marketing, create outside of the realms of a 6 second video and sell your service more sustainably, then email marketing is for you. 

In this week's episode we Marketing Strategist Bex, who works with small businesses on their email marketing strategy and design. 

As The Lifecycle Marketing Manager for Kayla Itsines' global women's fitness brand, Sweat (epic, I know!) she has a decade of experience building marketing automations, email campaigns and retention strategies.

Basically, she really knows her stuff and has knowledge you are going to want to hear.  

In this episode, we cover:  

→ where to start with emails and how to cover the basics to ensure you are connecting to the right clients 

 

→ how to streamline your email strategy with segments and automations that do the heavy lifting for you 

 

→ how to use emails to grow and nurture your community to be ready to invest in your service

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep10 How To Remove Shame From Your Marketing And Empower Aligned Clients To Buy Instead20 Nov 202400:27:26

Shame marketing is rife... and it's not going anywhere.

But if you are a conscious business owner my guess is you don't want to sell your service that way.

You want to connect, empower and drive aligned action when it comes to selling your service.

That's what this episode dives into!

And if you want my expert eyes on your marketing, you can head here

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep9 How To MOT Your Marketing to Steer it to Sold-Out Success13 Nov 202400:22:51

Just like a garage would get to the bottom of those squealing brakes and fix it, that’s what the Marketing MOT does. 

It sees where there’s blocks in how good your service is and people’s ability to see that and want it for themselves.

Then, it offers real messaging tweaks, a strategy and action points to make the journey to a booked out service smooth.

That's what this podcast helps you get to the bottom of!

You can find more about this service here:

https://www.consciouscreatorco.com/the-marketing-mot

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep 8 Why Trying to Appeal to Everyone is Hurting Your Business... And What To Do Instead07 Nov 202400:17:51

Hi, I'm a recovering people pleaser (in both life and business). When I first started this company I said yes to everything and it didn't take long for me to be working with clients that exhausted me and made me doubt I wanted to do this work.

Now though, the opposite is true.

I'm firm in who my work is for (and who it isn't), what I do (and what I don't) and the style I work in (and the style I don't).

The best part? I love what I do, am having a greater impact and magnetising clients more than ever before.

This episode is a dive into how you can do the same.

And if you want my expert eyes on your marketing to ensure it's speaking to who it serves in a way that converts, the Marketing MOT is for you:

www.consciouscreatorco.com/the-marketing-mot


I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep7 What To Do When It Feels Like Your Marketing Isn't Working And You Want To Give Up30 Oct 202400:20:47

We all have moments, days, weeks and months where it feels like things aren't working. The bookings aren't coming in, content has low engagement and it doesn't feel like the needle is moving.

The good news is that you don't need to burn your business to the ground.

Instead, you can listen to this actionable episode to know exactly what you do

Join the FREE Uncommon Folk community for support.

Book in for a Marketing MOT to identify what might be holding you back from increasing your bookings.

Buy Mirrored Marketing for effective market research templates that are designed for conversion. 


I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep6 Chicken Shop Date, Content Exhaustion and Connecting on Social Media22 Oct 202400:20:34

Right, who else is obsessed with the Andrew Garfield Chicken Shop interview? 

Not only is the one of the greatest love stories on social media, it's also teaching us a lot about what stops the scroll on social media. 

In this episode I dive into how content exhaustion is effecting client's connection to both and our service and what we need to do to breakout of that. 

If you want to learn more, you can find more in Mirrored Marketing

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

Ep5 Why “Hell Yes” Clients Ghost You Before Hitting Buy And How To Stop It Happening15 Oct 202400:20:09

You know how it is.  

You create a service because people said they would 100% buy it and then they are nowhere to be seen when it's launched. 

You have a discovery call with someone and it feels like a match made in heaven, but then you never hear from them again. 

You think you've found a “hell yes!, I'm all in!” client, but when it comes to actually hitting “buy” they have a list of reasons why not to. 

There's a very real reason why this is happening and it's all to do with hormones. In this episode I outline why keen buyers might be ghosting you and how you can use conscious marketing to invite them to stick around (and hit buy!).

You can find all details for Mirrored Marketing here.
 

I'd love to hear what you thought of this episode!

Head over to Instagram and let me know:

www.instagram.com/consciouscreatorco_

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