Explore every episode of the podcast Marketing Musings
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep1 Why Loving Your Marketing Is The Key To Making It Magnetic | 21 Aug 2024 | 00:21:16 | |
The secret to magnetic marketing isn't reliant on strategy alone; the energy you put into it matters. In this episode, I dive into how to fall in love with marketing so it becomes magnetic to the clients that are aligned with your service. I'd love to hear what you thought of this episode! | |||
| Ep14 The Squiggly Journey From Zero Bookings to Booked Out | 18 Dec 2024 | 00:27:11 | |
I started the year with zero bookings... and I'm ending it booked out. It was by no means an overnight success story though. In this episode I dive into the squiggly journey to sold-out success and what I did to get there. I'd love to hear what you thought of this episode! | |||
| Ep13 How to Boost Your Bookings With Aligned Clients By Creating Boundaries In Your Marketing | 11 Dec 2024 | 00:19:51 | |
"Good" marketing doesn't just get new clients in. It boosts your bookings with clients that are a good match to your service. I'd love to hear what you thought of this episode! | |||
| Ep 4 Marketing Without Instagram: Unlocking Success Beyond the 'Gram | 02 Oct 2024 | 00:22:16 | |
Hey, I love Instagram. But I also don't want to spend my life trying to sell my services on it. That's why I've spent the past 6 months enhancing my marketing outside of the platform. It's been the most enjoyable process, has been more passive and just as effective (if not more!). I'd love to hear what you thought of this episode! | |||
| Ep3 Why Interest In Your Service Isn't Turning Into Sales – And How to Turn That Around | 24 Sep 2024 | 00:26:09 | |
Ever have clients that seem like a "hell yes" only to never hear from then again? Or is everyone tapping "I need this" and then crickets when you open up the sales doors? This episode is deep dive into the subconscious mind to explain why that's happening and how to turn it around so interest turns into sales. I'd love to hear what you thought of this episode! | |||
| Ep2 How To Be Seen, Standout and Sell in Saturated Industries | 17 Sep 2024 | 00:19:56 | |
Your industry may well be saturated, but that's not the reason your service isn't standing out. The reason? Your uniqueness isn't being felt. I'd love to hear what you thought of this episode! | |||
| Ep12 How To Sell When People Are Tired Of Being Sold To | 05 Dec 2024 | 00:19:53 | |
Selling on social media has really upped its anty in the past couple of years, which means it's harder to be seen and sell amongst the noise. I'd love to hear what you thought of this episode! | |||
| Ep11 How To Use Email Marketing To Discover, Nurture and Convert Clients With Strategic Marketer Bex | 28 Nov 2024 | 00:41:08 | |
Email marketing is often overlooked. Basically, she really knows her stuff and has knowledge you are going to want to hear. In this episode, we cover: → where to start with emails and how to cover the basics to ensure you are connecting to the right clients
→ how to streamline your email strategy with segments and automations that do the heavy lifting for you
→ how to use emails to grow and nurture your community to be ready to invest in your service I'd love to hear what you thought of this episode! | |||
| Ep10 How To Remove Shame From Your Marketing And Empower Aligned Clients To Buy Instead | 20 Nov 2024 | 00:27:26 | |
Shame marketing is rife... and it's not going anywhere. I'd love to hear what you thought of this episode! | |||
| Ep9 How To MOT Your Marketing to Steer it to Sold-Out Success | 13 Nov 2024 | 00:22:51 | |
Just like a garage would get to the bottom of those squealing brakes and fix it, that’s what the Marketing MOT does. It sees where there’s blocks in how good your service is and people’s ability to see that and want it for themselves. Then, it offers real messaging tweaks, a strategy and action points to make the journey to a booked out service smooth. I'd love to hear what you thought of this episode! | |||
| Ep 8 Why Trying to Appeal to Everyone is Hurting Your Business... And What To Do Instead | 07 Nov 2024 | 00:17:51 | |
Hi, I'm a recovering people pleaser (in both life and business). When I first started this company I said yes to everything and it didn't take long for me to be working with clients that exhausted me and made me doubt I wanted to do this work. I'd love to hear what you thought of this episode! | |||
| Ep7 What To Do When It Feels Like Your Marketing Isn't Working And You Want To Give Up | 30 Oct 2024 | 00:20:47 | |
We all have moments, days, weeks and months where it feels like things aren't working. The bookings aren't coming in, content has low engagement and it doesn't feel like the needle is moving. I'd love to hear what you thought of this episode! | |||
| Ep6 Chicken Shop Date, Content Exhaustion and Connecting on Social Media | 22 Oct 2024 | 00:20:34 | |
Right, who else is obsessed with the Andrew Garfield Chicken Shop interview? I'd love to hear what you thought of this episode! | |||
| Ep5 Why “Hell Yes” Clients Ghost You Before Hitting Buy And How To Stop It Happening | 15 Oct 2024 | 00:20:09 | |
You know how it is. You create a service because people said they would 100% buy it and then they are nowhere to be seen when it's launched. You have a discovery call with someone and it feels like a match made in heaven, but then you never hear from them again. You think you've found a “hell yes!, I'm all in!” client, but when it comes to actually hitting “buy” they have a list of reasons why not to. There's a very real reason why this is happening and it's all to do with hormones. In this episode I outline why keen buyers might be ghosting you and how you can use conscious marketing to invite them to stick around (and hit buy!). I'd love to hear what you thought of this episode! | |||