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	Title	Pub. Date	Duration
	Where Is Your Agency Losing Money Without You Realising?	05 nov. 2026	00:41:43
Your agency could be winning clients, increasing revenue and still be losing money in places you haven't even considered. Robert Patin, founder of Creative Agency Success, reveals the hidden costs eating into agency profits, from underpriced projects and inefficient operations to clients that cost more to serve than they're worth. We explore what your financial numbers should be telling you, why growth can expose expensive weaknesses, and how better business development and stronger client relationships can unlock opportunities you're overlooking. Packed with real-life examples and practical advice to help you find the money you're missing and improve your agency's profitability. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Phone: +44 7877 042 804 Listen in to Roberts podcast https://podcasts.apple.com/gb/podcast/agency-blueprint/id1549623389 Connect with Robert Patin www.creativeagencysuccess.com DemandBird gives agencies a simpler, more affordable way to create, repurpose, approve, publish and measure content for multiple clients across multiple platforms, all in one place. Click this link Demandbird.com/momentum for all the details, click 'sign up for trial, ’ and use the code ‘MOMENTUM26’ to receive the first week for free PLUS up to $149 off your first invoice. ABOUT THE GUEST Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sharing his next-level strategies so that creative agency leaders will find fulfilment and growth. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.
	Does Your Agency’s Social Content Give Buyers a Reason to Call?	29 oct. 2026	00:33:01
You can post regularly on social media and still leave prospective clients wondering whether your agency is the right fit. If your plan starts with what can we publish this week? instead of who you want to reach and what they need to understand, it can become a hamster wheel of posts without a clear purpose. Katy Howell, Partner at Rethink Social, joins me to discuss audience, relevance and measuring commercial progress. She also shares five questions to help you assess your agency’s last ten posts and spot what may be missing. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com DemandBird gives agencies a simpler, more affordable way to create, repurpose, approve, publish and measure content for multiple clients across multiple platforms, all in one place. Click this link Demandbird.com/momentum for all the details, click 'sign up for trial,’ and use the code ‘MOMENTUM26’ to receive the first week for free PLUS up to $149 off your first invoice. Katy Howell: https://rethinksocial.co.uk, Is Social Pulling Its Weight?' Free diagnostic tool - https://scorecard.rethinksocial.co.uk/social-pulling-its-weight ABOUT THE GUEST Katy Howell is a Partner at Rethink Social, bringing her experience directly to senior marketers who want sharper social strategy and a clearer connection between social activity and business results. She founded Immediate Future in 2004 and spent 22 years building and running the specialist social media agency, working with major B2B and consumer brands including Sony and Fujitsu. She's a regular industry commentator, speaker and author, known for her straight-talking approach to marketing and her determination to make social earn its keep. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice.
	How to Build a More Resilient Agency	22 oct. 2026	00:27:01
What would happen to your agency if you suddenly couldn't work? When Jaye Cowle, founder of £3m+ agency Launch, was diagnosed with cancer, she discovered just how much of the business depended on her. Drawing on our original conversation, we explore the hidden risks of founder dependency, the importance of financial resilience, systems and people, and how to protect your agency against the unexpected. Practical lessons for building a stronger, more resilient business that doesn't rely on you for everything. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Connect with Jaye Cowle: https://www.linkedin.com/in/jayecowle/ and https://launchonline.co.uk/ Listen to the full episode with Jaye - From 40% Client Loss to £3M+: How Jaye Cowle Built a Resilient Agency in a Tough Market https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000740762254 ABOUT THE GUEST Jaye Cowle is the Founder and CEO of Launch, a performance marketing agency that grows ecommerce and travel brands. Over the past 13 years, she's helped businesses break through growth plateaus by rebalancing short-term performance with long-term brand building, proving you don't have to sacrifice ROAS to build sustainable growth. Launch works with marketing leaders who need a smarter approach to create demand, not just capture it. She's also built Launch on the belief that happy teams deliver better results and the agency's growth and client successes proves it. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.
	Selling Your Agency? Your Clients Could Make or Break the Deal	15 oct. 2026	00:28:58
Thinking of selling your agency? Your clients could have more influence on its value than you realise. Remeny Armitage and I. talk about the hidden risks and opportunities sitting within agency-client relationships. We explore what buyers can't learn from the accounts, how client loyalty and founder dependency affect agency valuations, and why losing clients after a sale could cost you dearly through earn-out payments. Plus, real examples of how listening to clients has uncovered new revenue, protected relationships and even influenced whether an acquisition went ahead. LEARN MORE.... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Remeny Armitage - www.brilliantandhuman.com https://www.linkedin.com/in/remeny/ To book a free 30-minute "how sticky are your clients?" conversation with Remeny, or claim a copy of The Agency-Client Benchmark Report, email remeny@brilliantandhuman.com ABOUT THE GUEST Remeny Armitage is the founder of Brilliant and Human, and has spent 25 years working with UK agencies. She runs independent conversations with agencies' clients to find out what they really think, and turns that into evidence founders can act on. She's the author of The Agency-Client Benchmark Report, and now helps agency owners strengthen the value of their business before a sale, and helps buyers find out what they're really buying before they sign. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.
	AI Is Making Creative Work Cheaper. So What Will Clients Pay Agencies For?	08 oct. 2026	00:18:14
AI is making creative execution faster and cheaper. So where does that leave agency value? Jeff Linder draws on more than 40 years in advertising to share stories from Madison Avenue, Evian and major client campaigns, and what they reveal about creativity, client relationships and the importance of great ideas. If execution is becoming easier, the real value may lie in knowing what is worth saying in the first place. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Jeff Linder - www.freshbrandinggroup.com. https://www.linkedin.com/in/jeff-linder/ ABOUT THE GUEST Jeff Linder launched Fresh Branding Group in 2007 after more than 30 years as a copywriter and creative director at leading Madison Avenue agencies including Doyle Dane Bernbach, TBWA and Ogilvy & Mather. He has created campaigns for brands including VW, Audi, Evian, Wilson Sporting Goods, American Express and Xerox. Today, Fresh Branding Group works with businesses from start-ups to mid-sized companies, with particular success in beverages, wine and spirits, and OTC pharma. Jeff’s work has won dozens of creative awards throughout his career. ABOUT THE HOST About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.
	How to Build Commercially Confident Creatives with Tim Perry	01 oct. 2026	00:37:03
Your creative team could help grow your agency but that doesn’t mean turning everybody into a salesperson. Tim Perry explains how to identify creatives with the appetite to develop commercial skills, find contributions that suit different people and build their confidence through real experience. We also discuss why existing clients are often the best place to start and why commercial responsibility must be supported with training, time and realistic utilisation expectations. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Tim Perry www.tp-consulting.co.uk/training www.linkedin.com/in/tim-perry-consulting Tim’s Commercial Skills Newsletter: subscribe here https://www.linkedin.com/newsletters/7322579412225318912/ ABOUT THE GUEST Tim is an experienced leader of both consulting and in-house strategy, innovation, and design teams. With a background in industrial design, over the past 20+ years, he’s led major initiatives for global brands spanning sectors from FMCG/CPG to Mobility and Consumer Tech. Tim helped grow his own design business by 3x in six years to 100 people across studios in London, Chicago, and Singapore, before overseeing the sale of the group. Tim now works independently, having founded TP Consulting. He provides Growth Advice to leaders of design businesses and Commercial Skills Training for creatives. ABOUT THE HOST Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing, and sales, gained at top design consultancies and client-side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust, and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	How to Improve Your Agency Pitch Win Rate	24 sept. 2026	00:20:18
An invitation to pitch can feel too valuable to refuse. But once you count the senior time, creative development and disruption to existing clients, your agency may be placing a very expensive bet. Drawing on Tracey's conversation with Marcus Elliot Brown of The Great Pitch Company, this episode looks at why pitches are often lost before presentation day. You'll learn how to qualify an opportunity, uncover what the client really wants and use rigorous rehearsal to turn good thinking into a convincing pitch. Before your agency says yes again, listen to this. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 How to Prepare For, and Win More Pitches with Marcus Elliott Brown https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000722875744 About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1: The Automatic Yes Chapter 2: The Cost of Pitching Chapter 3: Asking the Right Questions Chapter 4: The Importance of Rehearsal Chapter 5: Three Early Decisions Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	The Real Reason Your Agency Pipeline Has Slowed Down	16 sept. 2026	00:27:32
More leads sound like the obvious answer when your agency's pipeline slows. But if your positioning, strategy, or sales process is weak, you can just create more wasted pitches, price pressure, and less-than-ideal clients. In this solo episode, Tracey Burnett explains how to diagnose what is really restricting your pipeline and build a marketing rhythm your agency can sustain, even when client delivery gets busy. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1: The Pipeline Problem Chapter 2: Wix Studio Sponsorship Chapter 3: Diagnosing the Root Cause Chapter 4: Four Stages of Marketing Chapter 5: Evaluating Your Strategy Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	The Agency Marketing Habit That Creates New Business	09 sept. 2026	00:20:34
If your agency marketing isn’t producing enough new business, the tactics may not be the real problem. You may be changing direction too quickly, measuring the wrong thing or failing to protect enough time for consistent action. Drawing on my conversation with Dominic Bonaker, this episode explores how to turn a sales goal into controllable weekly inputs, why real conversations teach you so much and much more. You’ll also get a simple framework for testing a route to market before losing faith in it. Because the next tactic won’t help if you don't give the right one enough time to work. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Dominic's full episode: https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000741760949 Check out https://usetrace.io , a marketing attribution platform that allows you to better understand your marketing efforts and buyer journeys. About The Host Tracey Burnett is the founder of the Leads to Success Global consultancy and host of the Marketing Momentum for Agencies podcast. She has decades of experience in lead generation, marketing and sales, gained at top design consultancies and client side with Barclays and Unilever. She works with agencies and consultancies to sharpen their positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS chapter 1: The Marketing Problem chapter 2: Measuring Inputs chapter 3: The Mindset of Persistence chapter 4: Working Backwards chapter 5: Practical Application ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	Do You Actually Want To Scale Your Agency?	02 sept. 2026	00:23:52
Do you actually want to scale your agency, or do you simply feel you should? Many agencies reach £2 million through great work, referrals and growing client accounts. Then growth stalls, and the next move becomes far less obvious. James Rose, founder and CEO of Inflectiv Group, explains why the leap from £2m to £5m needs a different growth engine, why founder-led sales still matters, and the risks behind investment and traditional exits. Before you hire, raise capital or chase another growth tactic, listen to this. The right move may be to scale or sell. It may also be to build a smaller, more profitable agency that gives you the life you actually want. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Contact James Rose on LinkedIn: https://www.linkedin.com/in/jamesroseequitypartners/ or via email, james@inflectivgroup.com. https://www.inflectivgroup.com/ ABOUT THE GUEST James Rose is the Founder & CEO of Inflectiv Group, an investment platform backing the top 1% of independent agencies through genuinely founder-friendly minority partnerships. Before launching Inflectiv, James scaled multiple founder-led businesses, including leading commercial growth at a video agency from £0.5m to £7m over five years, and advising numerous high-growth companies on go-to-market strategy, productisation, and revenue acceleration. James built Inflectiv to give founders a smarter way to grow without losing control or compromising culture. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1 - Market Overview & Founder Fatigue Chapter 2 - The Missing Commercial Function Chapter 3 - Founder-Led Sales & Scaling Goals Chapter 4 - Exit Strategies & Mergers Chapter 5 - Strategic Planning & Next Steps ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	AI Agents for Agencies. Rethinking How Work Gets Done with Bryan McAnulty	27 août 2026	00:43:06
For many agencies, using AI started with individual prompts and isolated tasks. AI agents open up the possibility of delegating complete, multi-stage pieces of work. Bryan McAnulty, founder of Heights Platform and LatchLoop, explains how agencies can use AI agents to carry out complex, multi-stage work, increase capacity and deliver substantially better results for clients. We explore which processes are suitable for AI, what needs to be put in order before you automate and what should remain firmly in human hands. Bryan also explains why your expertise, judgement and creativity will become more valuable, not less, as AI takes on more of the delivery. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Connect with Bryan: https://www.linkedin.com/in/bryanmcanulty/ Free AI audit + custom AI agent built for you at no cost → https://cal.com/heights/15-minute-keiro-introduction https://www.latchloop.com/ ABOUT THE GUEST Bryan McAnulty is the founder of Heights Platform. It’s an all-in-one AI tool that helps creators build online courses and communities. Thousands of people in over 100 countries use it to grow knowledge businesses. His journey started in 2009 with Velora, a design studio whose products reached millions. Guided by “freedom comes first ideology,” he has travelled to 30+ countries and 100+ cities while helping more than 10,000 entrepreneurs. Designer, developer, musician, and creator, Bryan now uses AI to turn ideas into reality faster and helps others do the same. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. CHAPTERS Chapter 1: The Evolution of AI in Agencies Chapter 2: Understanding AI Agents Chapter 3: Introducing Latchloop and Practical AI Examples Chapter 4: Implementation Strategies and the Importance of SOPs Chapter 5: The Future Landscape and the Human Element ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	Why Prospects Ghost You and How to Stop It	19 août 2026	00:17:54
If a prospect has stopped replying, the problem may not be your follow-up. They may never have been a genuine lead in the first place. Drawing on my conversation with Chaz Horn, this episode explores the difference between demographic fit and demonstrated buying interest, a short message that can revive a stalled opportunity and the simple next-step discipline that prevents most ghosting. You’ll also learn how to qualify silence rather than automatically chasing harder. Because better sales conversations don’t end with “I’ll follow up.” They end with clarity about what happens next. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Chaz's full episode: https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000715511670 Complimentary access to Chaz's book - The B2B Blueprint To Predictable Sales https://chazhorn.com/the-b2b-blueprint-to-predictable-sales Chaz Horn is a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate meetings and clients. With a faith-driven, service-first approach, Chaz empowers B2B leaders to grow predictably, collaborate strategically, and create meaningful impact without burnout through leverage. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1: The Reality of Sales Ghosting Chapter 2: Demographics vs. Psychographics (The 3% Rule) Chapter 3: The 9-Word Revival Message Chapter 4: Ditching the "Touching Base" Method Chapter 5: Securing a Clear Next Step About the podcast Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	Why Referrals Are Holding Your Agency Back & What to Do Instead with Chris DuBois	12 août 2026	00:50:07
Most agencies know they should market themselves consistently, but when client work increases, their own marketing is often the first thing to stop. Before long, referrals become their main source of new business…until they dry up. In this episode, Tracey talks to Chris DuBois, founder of Dynamic Agency OS and host of the Agency Forward podcast, about why agencies fall into this cycle and how to break free from it. Chris introduces the concept of ‘Delivery Drag’, explains why creating more content isn't always the answer, and shares practical advice on positioning, placement and building a marketing system that continues working even when client delivery is at its busiest. If you're tired of relying on referrals and want a more predictable pipeline, this episode is packed with practical ideas you can put into action. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Chris DuBois www.DynamicAgencyOS.com www.linkedin.com/in/christopherrdubois A year's free access to the community. DynamicAgencyOS.com/community use code MM4A. The Snapshot: Get a free report on how the market views you, so you know whether your positioning is nailing it or what to tweak. ⁠DynamicAgencyOS.com/Snapshot⁠. Chris DuBois is the founder of Dynamic Agency OS, where he helps referral-driven marketing agencies build predictable growth through positioning, offer design, and go-to-market systems. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1 - Cold Open – What is Delivery Drag? Chapter 2 - Introduction Chapter 3 - Why agencies stop marketing themselves Chapter 4 - The referral trap Chapter 5 - Why more content isn't the answer Chapter 6 - Placement versus publishing Chapter 7 - Finding the right rooms Chapter 8 - Positioning before promotion Chapter 9 - Building a marketing system that survives delivery Chapter 10 - Final thoughts LEARN MORE Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally
	The Best Agency Growth Strategy? It’s NOT More Leads	05 août 2026	00:20:05
Agencies spend huge amounts of time and money trying to win the next account. But what if your best growth opportunity is sitting inside the clients you already have? Drawing on my conversation with Si Elliott, this episode explores why client satisfaction is a commercial growth measure, why loyalty can’t be judged through an instant dashboard and how stronger relationships protect accounts when things become difficult. Plus three practical questions to help you assess an important client relationship now. Because sustainable growth isn’t only about how many clients you win. It’s also about whether the good ones stay. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Si's full episode https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000769913897 Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Si's full episode https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000769913897 CHAPTERS 1: The Hidden Growth Opportunity 2: Client Satisfaction as a Commercial Growth Engine Chapter 3: The Compounding Commercial Benefits of Loyalty Chapter 4: Measuring the "Unmeasurable" Chapter 5: Early Warning Signs & Constant Communication About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	How Agencies Can Turn Trust into a Predictable New Business Pipeline	29 juil. 2026	01:00:04
Most agencies rely on content, networking and referrals to win new business. But visibility doesn't automatically create trust and without trust, sales conversations become much harder. In this episode, Tracey Burnett is joined by trust-building specialist Kim Willis to explore how agencies can build credibility long before a prospect is ready to buy. They discuss buyer-centred messaging, better case studies, referral partnerships and why genuine conversations consistently outperform sales pitches. If you want a more predictable pipeline built on relationships rather than pressure, this episode is packed with practical ideas you can put into action straight away. Learn More Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 https://www.linkedin.com/in/kimjwillis Trust Stack - Website Trust Audit. $97 one-time https://www.kimwillis.net/trust-stack It Started with a Door Slam Kim was 19 years old, standing on a stranger's doorstep in suburban Australia, trying to sell books. He was terrible at it- spectacularly bad. The kind of bad where people closed the door before he finished the opening sentence. His sales manager Stan Rex, was the No.1 salesman in the entire organisation. Worldwide. Stan offered to help Kim by accompanying him for a morning of door knocking. Stan didn't pitch. He told stories. Customer stories. He'd stand on the doorstep and say, "Let me tell you about a family down the road..." and within three minutes, people were inviting him inside. That was the moment everything changed for Kim. Not a course. Not a framework. A bloke on a doorstep, showing him that the fastest way to earn trust is to let your customers do the talking. Kim Willis has been telling customer stories ever since. That, plus referral ecosystems, has driven tens of millions of dollars in revenue across his career. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Beyond Content: Initiating Authentic Conversations What Practical Trust-Building Looks Like Crafting High-Impact Case Studies Scaling Trust & The 30-Day Action Plan Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	The Traditional Agency Model Is Breaking. What Should Replace It?	22 juil. 2026	00:21:33
The traditional agency model was built around selling time, talent and production. But when AI accelerates delivery and clients can produce more themselves, where does real agency value sit? Drawing on my conversation with Stephen Knight, this episode explores why the old model is under pressure, why “good enough” work has become a serious competitor and what agencies must do to remain valuable. You’ll hear why a sharper proposition, genuine specialist authority and proof of commercial impact need to shape the agency you build next. Because adding new technology to an outdated model won’t make your agency harder to replace. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Stephen's full episode https://podcasts.apple.com/gb/podcast/marketing-momentum-for-agencies/id1798188187?i=1000771073520 CHAPTERS: Chapter 1: The Collapse of the Traditional Agency Model Chapter 2: Shifting Value: From Production to Strategic Thinking Chapter 3: The Positioning Problem: Why Agencies Fail to Market Themselves Chapter 4: Three Strategic Priorities for Future-Proofing Chapter 5: Redesigning Agency Structures and Global Expansion ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	What Really Saves an Agency When Growth Gets Hard	15 juil. 2026	00:49:27
What really saves an agency when growth gets hard? In this short solo episode, I revisit key moments from my conversation with Trenton Moss, founder of Webcredible, to explore the practical moves that helped him grow, stabilise, and eventually sell his agency. We look at why doing great work isn’t enough, how client leadership helped increase revenue from existing accounts by 35%, and how director-level communities helped rebuild the pipeline when new business dried up. If you’re relying on referrals, chasing more leads, or feeling stuck in the day-to-day, this episode will offer practical ideas for building a stronger, more resilient agency. Learn More Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 www.sterka.team www.linkedin.com/in/trentonmoss ABOUT THE GUEST Trenton Moss built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then he wrote a bestselling book and started helping agency teams be brilliant with clients. As CEO, he built a culture of trust, empowerment and high performance. And it worked. Now at Team Sterka, he helps agency teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice—an expert in LinkedIn. CHAPTERS Chapter 1: Naivety as an Asset: Starting Web Credible Chapter 2: Defining and Living Your Agency Culture Chapter 3: The Client Leadership Program Chapter 4: The Inbound Crisis and Hemorrhaging Cash Chapter 5: Pivoting to Director-Level Communities Chapter 6: The Power of an Advisory Board ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	Stop Forgettable Outreach: How to Win Meetings with Dream Clients	08 juil. 2026	00:41:22
Most outreach is easy to ignore. In this short solo episode, I revisit some of the strongest moments from my conversation with Stu Heinecke, author of 'How to Get a Meeting with Anyone'. It’s about earning attention through relevance, creativity and a more human approach to sales. You’ll hear why better outreach starts with understanding the person you want to reach, why executive assistants can be powerful allies, and why AI makes thoughtful, personal outreach more valuable than ever. If you want better conversations with better-fit clients, listen to this episode. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Get the first chapter of ‘How to Get a Meeting with Anyone for free at https://stuheinecke.com/ Connect with Stu https://www.linkedin.com/in/stuheinecke/ ABOUT THE GUEST Stu Heinecke is a Wall Street Journal cartoonist, twice-nominated Hall of Fame marketer and bestselling author. His latest book, the updated edition of ‘How to Get a Meeting with Anyone’, has been named one of the top 64 sales books of all time, and the #1 sales book ever written on prospecting. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS Chapter 1: The Agency Outreach Trap & Contact Marketing Chapter 2: Audacity in Action: The Homing Pigeon Story Chapter 3: Redefining Relevance: Moving Beyond Spam and Gimmicks Chapter 4: Case Studies in High-ROI Prospecting Chapter 5: Practical Execution: Starting with an Audience of One ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	Before You Chase More Leads, Fix This	02 juil. 2026	00:45:32
In this episode, Tracey Burnett pulls out key moments from her conversation with Remeny Armitage, founder of Brilliant and Human, on why client feedback is not just a nice customer care exercise. Done properly, it can help agencies retain clients, spot problems early, uncover new opportunities, improve pitches, and build stronger, more human relationships. Because sometimes the next stage of growth does not start with a new lead. It starts with an honest conversations with clients who already know you. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. The Agency - Client Benchmark Report, download at www.brilliantandhuman.com Connect with Remeny at https://www.linkedin.com/in/remeny/ Remeny Armitage Remeny Armitage is the founder of Brilliant & Human, with a mission to humanise business. With nearly two decades of in-house agency experience behind her, she now helps agencies strengthen client relationships, improve performance, and grow with confidence by uncovering what clients really think. She is also the author of the Agency–Client Benchmark Report, a major piece of research based on interviews with agency leaders and clients, exploring the gaps between what agencies believe and what clients truly think and want. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn.
	AI Is Changing SEO, But Strong Marketing Is the Key to Success With Tom Vaughton	25 juin 2026	00:54:25
Search is changing faster than it has in years. With ChatGPT, Google AI Overviews and AI-powered search tools reshaping how people find information, many agencies are wondering what this means for their clients—and for their own marketing. Tom Vaughton, founder of Varn, joins me to explain what’s really changing, what isn’t, and why AI search is making strong brands, clear positioning and good marketing more important than ever. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Contact Tom http://www.varn.co.uk/ https://www.linkedin.com/in/tomvaughton/ For a FREE 30 minute SEO CONSULTATION to discuss your marketing, GEO, SEO, data, email contact@varn.co.uk As the founder and CEO of Varn, Tom Vaughton has been in SEO and search marketing for over 25 years, growing a successful and expert SEO agency team. Tom is regularly invited to share his insights on the evolving landscape of search and GEO at leading industry events and conferences, such as BrightonSEO. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	Can Speaking Become Your Agency’s Best Growth Channel?	18 juin 2026	00:21:33
Public speaking is one of the most powerful agency growth channels many founders avoid. In this episode, Tracey Burnett pulls out key moments from her conversation with Jack Porter-Smith on how speaking can help agency owners build trust faster, create better sales conversations, and turn expertise into a serious business development tool. You’ll hear why speaking is not just about visibility, how it can outperform other acquisition channels, why you do not need to be a 'natural speaker', and how to structure a talk using stories and solutions. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Listen to the full conversation with Jack in episode 55. LinkedIn: linkedin.com/in/jackportersmith jack@inflectivgroup.com Book: https://www.amazon.co.uk/Sixty-Seconds-Glory-Selling-Predictable/dp/B0FD7Z92VJ/ Jack Porter-Smith is an agency founder, speaker, advisor and partner at Inflectiv Group. After starting in PPC in 2006, he launched his Toronto-based agency in 2013 and scaled it to an 8-figure revenue and 7 figure profit within seven years. He later joined Google’s Agency Executive Council, toured the Americas speaking with Google, headlined industry conferences, and published three books. After exiting his agency in 2024, Jack now advises agencies on growth, leadership and values-led decision-making. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	The Painful Reset Behind Moburst’s Incredible Growth	10 juin 2026	00:22:55
From the outside, Moburst looks like the dream: global brands, awards, acquisitions and serious growth. But in this shorter teaser episode, I pull out one of the most powerful parts of my conversation with founder Gilad Bechar: the painful reset that came before the growth accelerated. Gilad talks about the year Moburst was bleeding, the lack of systems that left them flying blind, the uncomfortable conversations that followed, and the hard decisions they had to make on clients, pricing and team structure before the business could grow properly. If you run an agency or consultancy and suspect your business might look healthier from the outside than it feels underneath, this episode is for you. And if this resonates, listen to the full Gilad Bechar interview, where we go much deeper into positioning, niching, PR, podcasting, acquisitions, AI search and what it really takes to scale an agency that lasts. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Listen to the full conversation with Gilad in episode 43. Connect with Gilad Bechar: https://www.linkedin.com/in/begilad/ https://www.moburst.com/ About Gilad Gilad Bechar is the visionary founder and CEO of Moburst, a world-renowned, mobile-first digital agency that has become a trusted growth partner to some of the most recognizable tech brands on the planet. Over the last eleven years, Gilad has scaled Moburst into a global powerhouse, working with industry leaders such as Google, YouTube, Uber, , Dropbox, and Samsung to unlock breakthrough results in user acquisition, retention, and mobile innovation. Gilad identifies the trends, tools, and tactics that give brands a strategic edge in a saturated digital landscape. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Chapters 0:00 — Introduction to Gilad Bechal and MoBurst 0:28 — The Hidden Struggle: Bleeding Money 01:12 — The 2016 Financial Turning Point 02:00 — Identifying the Systemic Issues 04:18 — Analyzing the Fundamentals 04:53 — The Human Element: Rebuilding Internal Trust 08:14 — Hard Commercial Decisions and Modeling 10:14 — Termination Notices and the "Painful Reset" 11:42 — Recovery and Explosive Growth 13:00 — Leadership Lessons: "It’s Not You, It’s Me" 16:03 — Summary and Full Episode Preview Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	Why Traditional Agency Models Are Cracking and What Comes Next with Stephen Knight	03 juin 2026	01:07:38
Most agency models are shifting faster than ever and many are failing to adapt quickly enough. In this episode, Stephen Knight, founder of Pimento, reveals the counterintuitive strategies that can help your agency stay relevant in an increasingly automated world. If you’re feeling uncertain about the future, this episode is crucial listening: it’s about understanding where real value now sits and how you can leverage it to thrive, not just survive. You'll discover how the traditional agency model is cracking, and why independence and specialisation are becoming more vital than ever. Stephen shares concrete data on industry restructuring, revealing why smaller, more agile agencies have a distinct advantage and how client expectations are evolving toward strategic, Insight-driven partnerships. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 www.pimento.co.uk :https://www.linkedin.com/in/stephen-knight-uk/ About Stephen Stephen is a former Advertising Executive, Brand and Marketing Director, CMO and business leader with over 40 years’ experience in sales and marketing. He has held senior leadership roles at major international advertising agencies as well as senior client-side positions such as The Walt Disney Company. Stephen founded Pimento in 2005, which has since grown to become the UK’s largest independent agency network. Alongside his role at Pimento, Stephen is a Trustee and serves as Chairman of utc.travel and Now Next Why, an agency advisory firm. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Chapters 0:00 – Introduction to the Shifting Agency Landscape 3:42 – The Rise of Specialist Independents 6:00 – Reclaiming Brand Value & Attribution 9:33 – Client-Agency Relationships: "Marriage vs. One-Night Stands" 17:11 – AI: Tool vs. Replacement 23:28 – Data, Noise, and Strategy 28:02 – Positioning and Commercial Strategy 36:33 – Advice for Agency Founders 48:00 – Closing & Pimento Network Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	Why Agencies That Build Real Human Relationships Will Win in the AI Era With Si Elliott.	27 mai 2026	01:14:03
Many agencies risk damaging the very relationships that fuel their growth by becoming overly automated and distant. So in an AI-driven world, could human connection become the real competitive advantage? In this episode, strategic marketing leader and customer service expert, Si Elliott, explains why understanding human psychology still matters deeply in business and how behavioural science can help agencies build stronger client relationships, loyalty and trust. You’ll discover: Why most buying decisions happen subconsciously How human chemistry influences long-term client retention The behavioural biases shaping customer and client decisions Why agency culture and authentic storytelling matter more than ever How slowing down and gaining an outside perspective can unlock growth This conversation challenges the obsession with automation and reminds us that, ultimately, people remember how you make them feel. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: www.marketingmomentumforagencies.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Si Elliott https://fabricx.agency. https://www.linkedin.com/in/si-elliott/ Buy 'Customer Experience Thinking https://mybook.to/CXThinking About Si Si Elliott is a strategic marketing leader, agency co-owner and customer experience specialist with more than 20 years’ experience helping brands build deeper customer relationships. As co-owner of creative agency Diversity and founder of behavioural science consultancy Fabricx, he combines customer psychology with practical strategy to create experiences that genuinely connect. An award-winning guest lecturer and advisor to leading universities, Si’s work sits at the intersection of digital progress and human connection. He believes that when businesses better understand how people think and behave, they build stronger relationships, better businesses and more meaningful long-term growth. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Chapters 00:00 The Human Connection Crisis in Marketing 01:45 Efficiency vs. Empathy: What Agencies Risk Losing 04:30 The AI Trap and Avoiding the "Sea of Sameness" 06:15 Escaping the Short-Term Mindset: Why Pausing is Strategic 09:20 Measuring What Matters: Loyalty, Satisfaction, and the "Marriage" Model 13:45 The Agency Chemistry Test: How to Ensure a Perfect Client Match 17:15 Behavioural Science 101: Moving from Dr. Spock to Homer Simpson 20:45 The Paradox of Choice: Why Offering Fewer Services Wins More Clients 23:30 Marketing Your Own Agency: Cobblers' Children’s Shoes 26:50 The Line in the Sand: What to Automate and What to Keep Human 32:15 Creating "The Feels": How to Humanise Your Personal Brand 37:45 Emotional Support and Protecting Clients During Tough Times 43:20 The Future of Agencies: Servitude, Sustainability, and Specialism 48:15 Where to Find More: Customer Experience Thinking and Fabrics Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	How Agencies Can Open Doors with Elusive Prospects Using Relevance, Creativity and Intent	20 mai 2026	00:25:44
Generic outreach is easy for prospects to ignore. In this episode, Tracey shares lessons from Stu Heinecke on how agencies can reach hard-to-reach prospects with more relevance, creativity and intent. Learn why better targeting, thoughtful messaging and more human follow-up can cut through when automated emails and bland LinkedIn messages are falling flat. A practical episode for agency owners who want more meaningful sales conversations with the right prospects. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Stu Heinecke (Ep.24). ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) CHAPTERS 00:00 Introduction: The Frustration of Agency Sales Outreach 04:30 Why Humor Works: Deeper Than Just Pictures 10:08 The Challenge: Reaching the Unreachable CEO 12:35 The Power of Audacity & Storytelling 14:42 The Gatekeeper Myth: Executive Assistants as Allies 15:56 Why Executive Assistants are Your Biggest Allies 21:09 Practical Takeaways for Agencies: Intentional Outreach 23:16 Depth Over Volume: Reaching Hard-to-Reach Prospects 24:52 Intentional Outreach: Sound Worth Listening To
	How Agencies Can Win More Pitches Without Burning Out the Team	13 mai 2026	00:32:27
Pitching can give you brilliant opportunities, but it can also drain time, money, energy and morale. In this episode, Tracey shares lessons from Marcus Elliott Brown on how agencies can qualify pitches more carefully, prepare with more discipline, rehearse properly and protect their teams from chaotic new business. A must-listen for agency owners who want to win better pitches without relying on all-nighters, panic and goodwill. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Marcus Elliot Brown (Ep. 29) ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 00:00 Introduction: The Dual Nature of Pitching in Agency Life 06:38 The Impact of Pitching on Existing Client Business & Margins 12:39 Why Agencies Still Overlook the Human Element in Pitching 18:08 The Importance of Team Presentation & Q&A Preparation 21:53 Key Lesson 4: Poor Pitching Damages Your Team's Well-being 25:48 The "Drama of Pitching" is a Sign of Poor Process, Not Pride 26:21 A Better Pitch Process Protects the Team as Well as Challenges Them 28:00 Why Pitching Goes Wrong: Optimism, Ego, Habit, and Fear 29:41 Actionable Steps: How to Pitch Differently and More Effectively 30:42 Conclusion: Be Selective, Structured, Prepared, and Protective 31:22 The Ultimate Challenge: Evaluate Your Agency's Pitching Process Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	How to Sell Agency Services Without Feeling Pushy or Salesy	06 mai 2026	00:35:43
If selling agency services feels uncomfortable, this episode will help you rethink the whole sales conversation. Tracey shares practical lessons from Aleasha Bahr and Alice Heiman on how agency owners can sell with more confidence, ask better questions, avoid generic proposals, and build trust without sounding pushy or desperate. A useful episode for agencies that want better-fit clients, stronger sales conversations and a more natural approach to winning work. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Alice Heiman (Ep.32), Aleasha Bahr (Ep.34) ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 00:00 - The Discomfort of Sales 01:33 - The Black Sheep Method 4:50 - Authentic Sales Conversations 14:30 - The Importance of Quality Questions 30:00 - Improving Outreach and Messaging Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	How to Pursue Best Fit Agency Opportunities and Avoid Costly Mismatches	29 avr. 2026	00:29:58
A lot of agencies think they need more leads, more pitches and more conversations. But often the real problem is saying yes to the wrong opportunities. In this episode, I pull together lessons from past guests on bad-fit prospects, weak qualification, poor targeting and the real cost of chasing work that does not suit your agency. A practical episode on how to make better decisions, protect your time and focus on stronger-fit growth. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Alice Heiman (Ep.32), Aleasha Bahr (Ep.34) and Marcus Elliot Brown (Ep.29). About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS: Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes) 01:40 - Qualification and the Power of Saying "No"07:15 - Defining Your "Anti-Audience"11:20 - The Financial Reality and Hidden Costs of Pitching15:30 - Smarter Outreach Strategies and Avoiding Desperation
	People Powered Marketing: The Underrated Growth Lever for Agencies with Katie Street	22 avr. 2026	01:02:38
In this episode, marketing strategist Katie Street reveals how businesses can use people powered marketing to build trust and accelerate lead generation. Discover why B2B success hinges on authentic human connections, not just polished content. Katie shares how brands like HubSpot and PayPal transform marketing by putting people front and centre, creating influence and loyalty. Learn tactics like leveraging employee content and hosting events that even small teams can implement. Perfect for marketers ready to rethink their approach and differentiate through genuine relationships. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. ABOUT KATIE/HOW TO CONNECT Katie Street is a bold, no-BS marketing strategist, speaker, and founder of Street Agency, helping brands like Shopify, Stripe, and Contentful turn marketing into real sales conversations. She hosts the Marketing in the Madness podcast (partnered with Shoptalk Europe), where she interviews the brightest minds in marketing, tech, and innovation to uncover what actually works. Katie is also a fierce advocate for women in marketing and tech, leading mentorship initiatives and helping elevate female voices on major industry stages. Through high-impact B2B events and people-powered, content-led marketing, she helps businesses cut through the noise, build trust, and create lasting relationships https://www.linkedin.com/in/katiestreet/ ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 5:30 - Market Shifts & Big Brand Examples 11:15 - Overcoming Founder Reluctance 17:00 - Content Formats & "Stopping the Scroll" 22:30 - Integrating AI Without Losing Authenticity Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	Agency Client Retention: How to Keep and Grow Clients	15 avr. 2026	00:33:44
A lot of agencies focus so hard on winning new business that they overlook one of the easiest routes to growth: the clients they already have. In this episode, I pull together lessons from past guests on why agencies lose clients, what clients actually complain about, and how better listening, communication, onboarding and proactivity can turn existing accounts into stronger, more profitable relationships. We get into why silence does not always mean satisfaction, why price is often not the real issue, and how client feedback can uncover new services and growth opportunities you might otherwise miss. If you want healthier agency growth, this is a useful reminder that retention is sales too. LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Episodes mentioned: Remeny Armitage (Ep.36), Alice Heiman (Ep.32), Aleasha Bahr (Ep.34) and Marcus Elliot Brown (Ep.29). About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 02:20 - Uncovering What Clients Really Think 06:20 - The True Drivers of Client Churn & Moving Beyond Price 13:40 - Why Retention and Onboarding are Sales Functions 17:00 - The Hidden Cost of Over-Pitching Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	Why Running an Agency Gets Harder and How To Make It Easier	08 avr. 2026	00:25:42
Running an agency is often harder than it looks from the outside and more than many people admit. In this episode, I pull together lessons from past guests who have built, scaled, or exited agencies to explore why agency life gets more difficult at certain stages and what smart founders do to make it easier. We get into what happens when referrals stop being enough, why markets change faster than agencies do, why growth stalls when there is no real commercial engine, and why the founder so often becomes the bottleneck. We also touch on the hidden cost of trying to carry too much alone. If you run an agency and growth feels slower, heavier or more complicated than it used to, this episode will help you step back, think more clearly, and focus on what may actually need to change. Draws on past conversations with Trenton Moss, Dominic Bonaker, James Rose and Jack Porter-Smith LEARN MORE Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 01:43 - The myth that good work guarantees growth, featuring Trenton Moss 09:37 - Evolving your offer when the market moves, featuring Dominic Boneker 12:47 - Breaking through revenue growth ceilings, featuring James Rose 15:10 - The personal cost and loneliness of leadership, featuring Jack Porter-Smith Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	Can ChatGPT Replace a Marketing Manager? Building a Marketing Process with AI - Cary Weston	01 avr. 2026	00:56:20
Can ChatGPT replace a marketing manager? In this episode, Cary Weston shares how agencies and consultants can use AI to build a smarter marketing process, sharpen strategy, and save time and money without losing authenticity. We also explore practical ways to use ChatGPT, what still needs a human touch, and why common-sense marketing beats hype every time. LEARN MORE: Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804. Cary Weston www.CaryWeston.com www.ChatGPTExperiment.com https://www.linkedin.com/in/caryweston/ Developing a Marketing Project in ChatGPT - create a ready-to-go marketing partner to save hours, stay consistent, and connect more effectively with your audience. https://chatgptexperiment.com/samplemarketingproject/ (pw = 12345) ABOUT THE GUEST Cary Weston is a seasoned marketing professional offer coaching, consulting, and guidance. He is a founder and former partner in the Maine-based advertising and marketing firm, Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. He is a master at offering practical AI advice for business. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 02:30 - Common struggles for agency owners and the pressure of marketing. 05:35 - Addressing business anxiety surrounding the adoption of AI. 07:05 - Viewing AI as an ‘Amazing Intern’ rather than a magic bullet. 12:50 - Giving AI permission to act as an objective customer. 17:10 - Why business owners are often better marketers than they realise. 21:30 - Mid-episode break: sponsorship opportunities and lead generation. 25:40 - Moving from self-promotion to high-value educational content. 28:35 - Using AI as a brainstorming partner for major business decisions. 31:35 - The four-part framework for effective AI prompting. 36:00 - How to maintain an authentic voice in AI-generated content. 41:45 - Cary's experience exiting his agency and his life after ownership.
	Podcasts for Brands: How to Build Trust Fast and Increase Brand Awareness	26 mars 2026	01:01:11
Podcasting is not one-size-fits-all. In this episode, Neil Cowling explains how brands can use different podcast options strategically and cost-effectively to build awareness, strengthen authority and trust, and become a content engine. A practical conversation for any business thinking about how podcasting could fit into its wider growth strategy. Learn More... LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Get in touch with Neil Cowling Phone: +44 7877 042 804. https://www.linkedin.com/in/neilscowling Check out https://freshair.audio/ ABOUT THE GUEST Neil Cowling is a former BBC national radio producer and is now the founder of Fresh Air - the leading podcast agency for brands. He has worked on major events such as London 2012 and with some of the biggest names such as Sir David Attenborough. Now Fresh Air works for brands such as Barclays, L’Oreal and English Heritage. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 06:58 - Success Stories: Legal & General and Waitrose 14:02 - Podcasts as a Lead Generation Engine 21:32 - Determining the Ideal Podcast Length 28:03 - Measuring Podcast Success and ROI 33:28 - Alternatives to Starting Your Own Show 41:21 - How to Take the First Step ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	Is Agency Success Worth Risking Your Life? A Founder’s True Story of Strain and Survival	19 mars 2026	01:17:57
Agency success can look brilliant from the outside. But behind the scenes, it can be far messier than most founders admit. In this vulnerable episode, Jack Porter-Smith talks openly about the hidden side of agency growth: loneliness, team pressure, financial and legal stress, and health breakdown. He shares what was really happening inside his business when the numbers looked strong, why vulnerability made him a better leader, and why founders need more support than they normally get Jack also reflects on the health crisis that nearly cost him his life & forced him to exit his agency and what he believes now about ambition, success, family and staying alive long enough to enjoy what you’ve built. LEARN MORE … LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Contact Jack Porter-Smith on LinkedIn: https://www.linkedin.com/in/jackportersmith/ or via email, jack@inflectivgroup.com https://www.inflectivgroup.com/ and jackportersmith.com ABOUT THE GUEST Jack Porter-Smith is an agency founder, speaker, advisor and partner at Inflectiv Group. After starting in PPC in 2006, he launched his Toronto-based agency in 2013 and scaled it to an 8-figure revenue and 7 figure profit within seven years. He later joined Google’s Agency Executive Council, toured the Americas speaking with Google, headlined industry conferences, and published three books. After exiting his agency in 2024 due to health issues, Jack now advises agencies on growth, leadership and values-led decision-making. ABOUT THE HOST About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies. With decades of experience in lead generation, marketing and sales, including roles at Unilever and Barclays, she helps agency and consultancy founders sharpen positioning, build trust with the right buyers and create more consistent pipelines. She’s known for practical, no-fluff advice. Expert in LinkedIn. CHAPTERS 05:00 - Confronting the Isolation of the Sole Leader 09:58 - The Power of Vulnerability in Leadership 15:00 - Building a Culture of Trust and Accountability 20:30 - Protecting Company Values: A Case Study on Racism 26:00 - Lessons from Leadership Failures: The Pay Raise Incident 34:51 – The Impact of Legal Chaos on Agency Stability 40:00 – Health Crisis: When the Body Demands a Stop 45:10 – Life After Exit: Redefining Identity and Balance ABOUT THE PODCAST Marketing Momentum for Agencies is for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Expect plenty of straight-talking with expert guest interviews packed with practical ideas to help you win attention, build trust and convert more opportunities. Top 5% of podcasts globally (ListenNotes)
	From Webinar to Keynote: Using Speaking to Market and Grow Your Agency with Jack Porter-Smith	12 mars 2026	01:06:36
Public speaking scares a lot of people. But if you want a faster way to build trust, stand out and win better-fit clients, this episode is worth your time. I’m joined by Jack Porter-Smith, who used speaking to help grow his agency to eight-figure revenue and seven-figure profit. We unpack why speaking can build authority faster than cold outreach, attract better clients, and become a real growth lever for your agency. Jack also shares how to structure a talk, avoid common mistakes, and sell without sounding pushy. Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Phone: +44 7877 042 804 Jack Porter-Smith LinkedIn: linkedin.com/in/jackportersmith Email: jack@inflectivgroup.com Websites: inflectivgroup.com \| jackportersmith.com Book: https://www.amazon.co.uk/Sixty-Seconds-Glory-Selling-Predictable/dp/B0FD7Z92VJ/ ABOUT THE GUEST Jack Porter-Smith is an agency founder, speaker, advisor and partner at Inflectiv Group. After starting in PPC in 2006, he launched his Toronto-based agency in 2013 and scaled it to an 8-figure revenue and 7 figure profit within seven years. He later joined Google’s Agency Executive Council, toured the Americas speaking with Google, headlined industry conferences, and published three books. After exiting his agency in 2024 due to health issues, Jack now advises agencies on growth, leadership and values-led decision-making. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health. CHAPTERS 04:30 - Defining Glossophobia 06:50 - The Authority of ‘The Flesh’ 14:40 - Developing the ‘Showman’ Persona 20:10 - Handling Feedback and Negativity 34:50 - Health and Balance in Business 39:21 - 10 Blocks to Advertising Greatness 50:41 - Standing Out Online ABOUT THE PODCAST Marketing Momentum for Agencies is the podcast for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Through straight-talking solo episodes and high-calibre guest interviews, you’ll get practical frameworks, hard-won lessons, and ideas you can implement immediately to win attention, build trust, and convert opportunities. This podcast is one of the top 5% most popular shows out of 3,603,425 podcasts globally, ranked by Listen Notes.
	When Teams Drift, Your Clients' Notice: The Offsite Fix Agencies Shouldn't Ignore with Alex Berresford	05 mars 2026	00:32:05
In this episode, Tracey Burnett and Alex Berresford discuss the significance of company off-sites for agencies, emphasising their role in enhancing team connection, morale, client retention, and overall effectiveness. They explore the signs that indicate a need for an off-site and how to plan effective company off-sites that yield measurable outcomes. The conversation also covers the ideal frequency, creative uses for an offsite, and how to measure their return on investment. Alex shares insights on common concerns for first-time off-site planners and highlights the marketing opportunities that arise during these events. If you want a stronger team, better delivery, and clients who feel the difference and stay, press play. CHAPTERS 01:41 - The Challenge of Remote Work 02:54 - Early Warning Signs of Burnout 03:57 - The Financial Case for Offsites 07:44 - Designing an Effective Agenda 09:25 - Maximising ROI 12:53 - The Minimum Viable Offsite 16:21 - Content and Marketing Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Contact Alex Berresford on LinkedIn: https://www.linkedin.com/in/aaberresford/ or via email, alex@companyoffsites.co.uk Check out the website: www.companyoffsites.co.uk ABOUT THE GUEST Alex Berresford is Co-Founder of Company Offsites, along with Alex Dawson. Together they bring 5 years of experience of planning team building events, retreats and offsites with some of the largest UK businesses. Both founders are marketing experts and have worked with over 500+ different businesses on B2B marketing techniques, building relationships and networks over the years. Combining their experience in the industry, with the realisation that companies need effective spaces to nurture team connections, they firmly believe that Company Offsites is the most powerful venue listing site for attracting companies that want to take their teams away on retreats and offsites, in the UK. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health. ABOUT THE PODCAST Marketing Momentum for Agencies is the podcast for agency and consultancy founders who want a stronger pipeline and better sales conversations, without gimmicks. Through straight-talking solo episodes and high-calibre guest interviews, you’ll get practical frameworks, hard-won lessons, and ideas you can implement immediately to win attention, build trust, and convert opportunities. This podcast is one of the top 5% most popular shows out of 3,603,425 podcasts globally, ranked by Listen Notes.
	Agency Growth Has Got Harder: Here’s What Smart Agency Founders Do Next	26 févr. 2026	00:37:08
If you run an agency and you’re feeling burnt out, growth is slow, or you’re wondering what the next chapter looks like… this episode is for you. Because right now, a lot of agency founders are doing good work with good clients and still finding that growth feels harder than it used to. The usual options (scale harder, sell up, or just keep pushing) don’t feel that appealing. My guest is James Rose, Founder & CEO of Inflective Group, a ‘new breed’ holding company that takes minority stakes in established, profitable independent agencies, to build shared scale while founders retain independence. We unpack what ‘founder-friendly minority investment’ actually means, why it’s different from traditional holding companies or private equity, and what it looks like day-to-day when you’re part of a group but still running your agency. We also delve into what’s really happening in the agency market right now - the fatigue, the longer sales cycles, the pricing pressure, and where James sees the market going over the next five years. In this episode, you’ll learn: Why the jump from £2m to £5m is a very different game The common reasons agency growth stalls What founders should do next when they feel stuck Why a fractional CFO and an advisory board can offer clarity and aid faster growth James’s view on outbound sales, sales enablement, and why founder-led sales is often the fastest lever in a tough market. If you want more clarity and a smarter way to think about growth without losing control or compromising culture, press play. CHAPTERS 2:48 - Defining ‘Founder-Friendly’ Investment 5:12 - Value Beyond Capital 8:11 - Current Trends and Market Fatigue 10:14 - Avoiding the ‘Shiny Object" Syndrome 15:53 - Why Growth Stalls 20:12 - Advice for ‘Stuck’ Founders 22:18 - Pitfalls of Traditional Exits Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com Contact James Rose on LinkedIn: https://www.linkedin.com/in/jamesroseequitypartners/ or via email, james@inflectivgroup.com. Check out the website:https://www.inflectivgroup.com/ James Rose is the Founder & CEO of Inflectiv Group, an investment platform backing the top 1% of independent agencies through genuinely founder-friendly minority partnerships. In the past 12 months, Inflectiv has acquired equity in four established agencies across podcast production, brand strategy, activation, and market research. Before launching Inflectiv, James scaled multiple founder-led businesses, including leading commercial growth at a video agency from £0.5m to £7m over five years, and advising numerous high-growth companies on go-to-market strategy, productisation, and revenue acceleration. Having seen firsthand how hard it is to scale an agency — and how difficult it can be to translate growth into meaningful enterprise value — James built Inflectiv to give founders a smarter way to grow without losing control or compromising culture. About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies.
	How to Keep Prospects Engaged on Sales Calls (and Win More Yeses)	19 févr. 2026	00:21:32
Sales calls don’t only fail because you didn’t pitch well. They fail because the prospect isn’t engaged, and if they’re not engaged, they’re not moving. Simple as that. In this episode, I’m sharing the approach I’ve built over decades and 7,000+ introductory and sales meetings, the practical framework that helps you walk into calls over-prepared, relevant, and memorable… without sounding rehearsed or 'salesy' You’ll hear how to: - do the kind of pre-call research that instantly builds rapport (because it shows you actually care) - run a structured, natural conversation where they talk 80% of the time, and you still lead the call - ask deeper questions so prospects say “I never thought about that” (the fastest way to stand out) - close with control and confidence using simple but effective questions - win when decisions are made by a buying committee, not just the one person you are talking to If you want prospects leaning forward instead of clock-watching, and you want your next sales call to feel like a proper conversation, not a performance, listen in now. If this episode has been of interest, a good episode to complement it is 'How to Build Relationships with Prospects and Make More Sales - Episode 5 CHAPTERS 00:45 - The Three Pillars of a Successful Prospect Fit 03:07 - The 80/20 Rule of Sales Conversations 09:42 - Creative Ways to Deliver Your Pitch 15:46 - To Slide or Not to Slide? The Role of Visual Aids 17:48 - Using Body Language to Build Trust Sponsor: Wix Studio Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health.
	Get More Leads With Better Marketing: 7 Fixes To Improve Your Pipeline	12 févr. 2026	00:19:28
Sales slow? Pipeline dripping instead of flowing? You’re not alone. Around 80% of marketing services agencies struggle to win consistent new business. In this episode, I break down seven reasons leads aren’t coming in, and the practical fixes that rebuild momentum. We cover why referrals dry up, the ‘look what we do’ messaging trap, inconsistent marketing, why lead gen is a whole company function, how to use LinkedIn properly, why outsourcing often backfires, and why posting content alone won’t convert into sales. If you want a pipeline you can rely on, without gimmicks, press play. And if you’re ready to start filling your pipeline, book a no-charge Marketing & Sales Assessment call (link in the show notes). Sponsor: Wix Studio CHAPTERS 01:14 - The Reality of the ‘Long Burn’ 04:20 - The ‘Jar’ Problem in Messaging 08:25 - Leveraging Internal Strengths 10:45 - Beating the LinkedIn Algorithm 14:39 - The Pitfalls of Outsourced Lead Gen 16:20 - The 12-Month Investment Rule Learn More… LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health.
	Authentic AI Content: How to Make It Sound Like You	05 févr. 2026	00:10:55
If your AI-written content feels a bit… off, you’re probably not imagining it. Audiences can smell bland, generic 'AI slop' a mile away and it doesn’t build trust, authority, or leads. This episode of the Marketing Momentum for Agencies podcast covers how to use AI as a partner so your content still sounds exactly like you without a hint of AI! You’ll get a simple, practical framework to brief AI properly: define the expert, get crystal-clear on your goal, describe the reader, feed it your voice, and refine the output without losing authenticity. And if you’re ready to stop posting content that gets ignored, book a no-charge Marketing & Sales Assessment call (link in the show notes). Sponsor: Wix Studio CHAPTERS 03:04 - The Content Recipe 08:33 - The Role of AI 09:29 - Improving Your Content for 2026 Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health.
	Pre-Pipeline, Pipeline, Post-Pipeline: How to Follow Up and Lead the Sale	29 janv. 2026	00:20:47
In this conversation, Tracey Burnett discusses the intricacies of managing a sales pipeline, emphasising the importance of follow-up strategies that build relationships and trust. She outlines three critical phases of the pipeline: pre-pipeline, pipeline, and post-pipeline, and provides actionable insights on how to effectively navigate each stage. The conversation highlights the need for understanding prospects' perspectives, qualifying leads, and maintaining relationships even after a project is lost. Ultimately, the focus is on leading the sales process rather than merely chasing opportunities. CHAPTERS 04:09 - Cringey 'Just Checking In' Messages vs. Value-Led Follow-Up 06:14 - Follow-Up Is About Leading, Not Chasing 08:18 - The Three Phases of Pipeline Most Agencies Ignore 10:23 - Pre-Pipeline: Winning Trust Before a Project Exists 12:28 - Qualification, Ideal Clients, and Avoiding the Wrong Leads 14:32 - Decision Makers, Stakeholders, and Selling in the Light 16:37 - Diagnosis vs. Order-Taking: Acting Like the Expert 18:42 - How to Lead Follow-Up in Pre-Pipeline, Pipeline, and Post-Pipeline 20:46 - Leading Better in Tough Markets: Fixing a Cracked Pipeline Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health.
	LinkedIn Reach Is Down. Here’s How Agencies Can Still Generate Leads in 2026	22 janv. 2026	00:34:05
LinkedIn reach is down and for agency founders and new-business teams, it couldn’t have come at a worse time. But here’s the truth: reach was never the metric that brought in clients. In this solo episode, Tracey breaks down what’s changed on LinkedIn in the last 6–12 months, including the shift toward relevance, expertise, and conversation depth and why generic, 'topic-hopping' content is being downgraded. You’ll learn what the platform rewards now, the biggest mistakes creators are making, and a practical system to generate leads consistently in 2026. Inside, you’ll get: - What’s really driving content distribution now - The old LinkedIn rules that are killing your reach and credibility - How to align your profile and content so LinkedIn improves your content reach - A simple framework for writing posts people save, not just skim - Why comments are the most underrated lead-gen tool and how to optimise your feed to make it easier - How to prospect without spamming: targeted outreach, smart DMs, and using Sales Navigator as a research tool Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://calendly.com/tracey-burnett/triage Email: tracey@leadstosuccessglobal.com CHAPTERS 00:54 The Algorithm Shift: Relevance over Recency 02:30 Format Changes: Why Carousels and Stories Are Winning 09:37 Is Your Strategy Actually Working? (Consultation Offer) 15:47 The Secret Weapon: Comments as Lead Generation 31:06 The Long-Term Game: Consistency and Relationships ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Away from work, she’s passionate about food and health.
	Agency Success Stories: The Patterns That Actually Drive Growth	15 janv. 2026	00:38:24
Five agency owners. Five different journeys. And yet the same growth ingredients kept showing up, loud and clear. In this solo episode, I distil the key lessons from my Agency Success Stories interviews with Trenton Moss, Gilad Bechar, Damon Burton, Jaye Cowle and Dominic Bonnaker. This isn’t a recap. It’s a practical playbook. You’ll hear the patterns that separate agencies that scale (and stay sane) from those that stay busy, chaotic, and stuck: - Why hope, referrals and being good at what you do aren’t a pipeline - What real positioning looks like when the market gets tougher - The commercial awareness and boundaries that protect profit - The business visibility and systems that stop you flying blind - Why culture, leadership and consistency do more heavy lifting for growth than talent And at the end, I’ll let you know exactly which episode to listen to next, depending on what you’re struggling with, or want to know about, right now — pipeline, profitability, positioning, resilience, or consistent marketing. If you want real-world agency growth lessons you can actually apply this week, press play, and then go binge the rest of the series. Chapters 00:00 The Uncomfortable Truth About Agency Planning 02:41 Common Growth Ingredients for Agencies 03:09 Hope is Not a Pipeline 07:23 Positioning and Differentiation 13:32 The Importance of Commercial Awareness 17:01 Systems for Business Visibility 20:32 The Role of Company Culture 23:31 Consistency in Marketing and Selling 33:02 The Playbook for Agency Success About The Host Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health. Learn More... LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com
	Why Consistent Marketing Beats Talent Alone in Agency Growth. Dominic Bonaker	18 déc. 2025	01:12:24
In this conversation, Dominic Bonaker emphasizes the importance of practical experience in sales, particularly through cold calling, as opposed to theoretical knowledge gained from books. He advocates for embracing discomfort and learning from mistakes as a crucial part of personal and professional growth. CHAPTERS Introduction and Background - 00:00:00 Pivoting the Business Model - 00:03:00 The Role of AI and Data - 00:09:00 Marketing Strategies and Client Relations - 00:15:00 Advice for Agency Founders - 00:21:00 ABOUT THE GUEST Dominic Bonaker is the Founder and CEO of Lunar. A data reporting and insights company working with marketing agencies to give their clients better data and clearer next steps. Throughout his time at Lunar he has taken the company from a WordPress agency and pivoted into a successful data and insights company that is now working for clients in 5 countries. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin https://lunarwp.co.uk/free-data-report/ https://www.linkedin.com/in/dominic-bonaker//
	From 40% Client Loss to £3M+: How Jaye Cowle Built a Resilient Agency in a Tough Market	11 déc. 2025	01:21:26
If you’re feeling the squeeze right now with a slower pipeline, cost-cutting clients, AI noise everywhere, this episode is for you. In this episode of “Agency Success Stories. The Inside Track”, I’m joined by Jaye Cowle, founder of performance agency Launch, who has grown her business from high six figures to multi-million revenue in a tough market. We get into: Why so many agencies are “successful despite themselves” The mindset she leans on when the numbers look scary and the practical actions to take when the pipeline is looking empty The unsexy but vital bits you need to run a successful agency : How she builds a people-first, performance-obsessed culture that clients trust and where the team is happy If you want to build and run a secure and successful agency that can handle hard times and still grow, plug in and take notes from Jaye. CHAPTERS 1:20 The COVID Comeback 6:35 Marketing in a Choppy Market 13:17 Navigating The Human Element in Business 20:18 The Power of Mindset 43:16 Surviving COVID With Strong Financial Systems 53:43 The Cancer Diagnosis & Business Impact ABOUT THE GUEST Jaye Cowle is the Founder and CEO of Launch, a performance marketing agency that grows ecommerce and travel brands. Over the past 13 years, she's helped businesses break through growth plateaus by rebalancing short-term performance with long-term brand building, proving you don't have to sacrifice ROAS to build sustainable growth. Launch works with marketing leaders who need a smarter approach to create demand, not just capture it. She's also built Launch on the belief that happy teams deliver better results and the agency's growth and client successes proves it. VALUABLE RESOURCES LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com. Connect with Jaye: https://www.linkedin.com/in/jayecowle/ and https://launchonline.co.uk/
	Value, Reputation, Results: How Damon Burton Achieved Multi Million Agency Growth	04 déc. 2025	01:26:23
The third in the limited series, ‘Agency Success Stories. The Inside Track. Most agencies chase leads, pump money into ads, and still feel like they’re pushing uphill. Damon Burton built SEO National into a multi-million agency without ads, without cold outreach, and without sacrificing his sanity. In this episode, Damon shares how he: Turned a side project into an in-demand SEO agency built on results and reputation Uses simple systems, clear positioning and a ‘no chasing’ rule to attract the right clients Thinks about SEO and AI now and what really matters over the next few years Retains and attracts clients If you want a calmer, more profitable agency that clients come looking for, this conversation will give you a very different playbook for growth. CHAPTERS 0:31: Introduction of Damon Burton 6:38: The story of outranking a billion-dollar company (ABC/The Bachelor) 14:04: The pivotal decision to document processes (SOPs) 17:34: The value of writing 'Outrank' 28:50: The impact of AI/ChatGPT on SEO LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Damon Burton www.linkedin.com/damonburton www.SEONational.com SEO Book: https://www.freeseobook.com/get-outrank Nearly twenty years ago, this husband and father of three beat a billion dollar company by outranking their website on Google. Since then, he knew he was onto something and went on to author a best selling SEO book, and build an international search engine marketing company that’s worked with Tony Robbins, Russell Brunson, NBA teams, and Inc 5000 & Shark Tank featured businesses. In the two decades+ of running a global team, Burton can speak on how to manage a remote team, as well as dedicating time to family and balancing it all; encouraging his team to prioritize family-first, too. Since founding his company SEO National in 2007, he has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.
	What It Really Takes to Scale an Agency: Inside World-Renowned Moburst with Gilad Bechar	27 nov. 2025	01:30:51
Have you ever fired big-name clients or let go of 80% of your team… on purpose? In this episode of the series 'Agency Success Stories - The Inside Track', I sit down with Gilad Bechar, founder & CEO of world-renowned, mobile-first growth agency Moburst, with clients including Google, YouTube, Uber, Dropbox, Samsung, and more. On the outside, Moburst looks like the dream: global brands, awards, acquisitions. But Gilad takes us behind the scenes to the messy middle: the year they were quietly bleeding cash, and the brutal decisions that followed. Firing big brand clients and cutting the team from 50 to 12 so the agency could survive and the painful reset that led to 230% YOY growth and then triple digit growth using startups as a lab to test ideas fast before rolling them out to giants like Google and Samsung. If you’re an agency or consultancy founder wrestling with profit, positioning, visibility, or the pressure to ‘go bigger’, this conversation is a very real look at what it actually takes to scale an agency that lasts. CHAPTERS The Uncomfortable Truth: Losing Money and Finding the Leak 00:00:44 Moburst Today: A Dynamic Digital Transformation Agency 00:08:16 Building Authority: Conferences, Relationships, and Pipeline 00:17:34 The Digital Strategy: Automating vs. Human Connection 00:36:58 What Makes a Good Acquisition? 00:48:47 90-Day Plan & Final Advice 00:54:19 ABOUT THE GUEST Gilad Bechar is the visionary founder and CEO of Moburst, a world-renowned, mobile-first digital agency that has become a trusted growth partner to some of the most recognizable tech brands on the planet. Over the last eleven years, Gilad has scaled Moburst into a global powerhouse, working with industry leaders such as Google, YouTube, Uber, Discovery, Robinhood, Playtika, Dropbox, and Samsung to unlock breakthrough results in user acquisition, retention, and mobile innovation. With more than 14 years of hands-on experience in brand management, media strategy, consultancy, and startup ecosystems, Gilad is a force in digital marketing. He combines creative ingenuity with deep technical insight. His approach to full-funnel mobile growth is comprehensive, encompassing strategy and creative content as well as performance marketing, product optimization, and growth hacking. His ability to see around corners sets Gilad apart. He identifies the trends, tools, and tactics that give brands a strategic edge in a saturated digital landscape. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Connect with Gilad Bechar: https://www.linkedin.com/in/begilad/ https://www.moburst.com/
	People Skills, Commercial Awareness, Genius New Business: Trenton Moss's Agency Success	20 nov. 2025	01:06:57
Thirteen years of easy inbound… then silence, no new business for six months. Trenton Moss didn’t chase more leads; he built ICP communities that created no-pitch, huge wins, trained his team to lead clients, developed commercial awareness within the team, and added real accountability for himself. This is a playbook for founders who want resilience over roulette, and revenue without the circus. This is the first of a mini series, 'Agency Success Stories: The Inside Track'. CHAPTERS Introduction and Early Days - 00:00:00 Motivation and Starting the Agency - 00:02:18 Content Marketing and Growth - 00:05:50 Building Company Culture - 00:15:02 Client Leadership Program - 00:17:14 Challenges and Resilience - 00:29:36 Advisory Board and External Accountability - 00:41:38 Expanding into the US Market - 00:48:58 Reflections and Future Insights - 00:53:02 ABOUT THE GUEST Trenton Moss built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then he wrote a bestselling book and started helping agency teams be brilliant with clients. He puts his agency’s success down to one thing - making everyone a leader. As CEO, he built a culture of trust, empowerment and high performance. And it worked. Now at Team Sterka, he helps agency teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%. What sets Trenton apart is his mix of emotional intelligence and commercial nous, shaped by his experience as a qualified executive coach and former Samaritan. In 2023, he took his kids backpacking across Asia and Africa for six months. He survived hunting in Tanzania, paint fights in India and leech attacks in Borneo. ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production and UX specialists, as well as leadership, HR and interior design consultancies. Outside work, she’s passionate about food and health. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin
	Father, Fighter, Founder, Designer: Chris Flynn on Saving Aria	13 nov. 2025	00:35:34
What would you do if your child’s life depended on money, not science? Aria Flynn is four years old and one-in-8-billion: she has a unique LONP1 mitochondrial mutation with no UK NHS treatment path. Her parents, Chris and Adriana, are looking for solutions. They know exactly where to go to get Aria the help she needs when they have the necessary funds. In this conversation, Chris (founder of Flynn Product Design) shares Aria’s story, and the plan that could change her trajectory: drug repurposing now, ASO development next, and gene therapy in the longer term. The blocker? Funding. If you’re in the ideas business - creatives, founders, producers, researchers, philanthropists - this episode is your brief. We’re looking for: • Introductions to labs, foundations, or major donors • Creative ideas to reach the people who can move millions • Media opportunities to amplify Aria’s story And time matters. CHAPTERS 1 Introduction and Aria's Story - 00:00:00 2 Understanding Aria's Condition - 00:03:00 3 Challenges with the NHS - 00:09:00 4 Global Treatment Options - 00:15:00 5 The Role of Community Support - 00:21:00 6 Call to Action and Future Hopes - 00:27:00 ABOUT THE HOST Tracey Burnett is the founder of Leads to Success Global and host of Marketing Momentum for Agencies (Top 5% of podcasts globally, ListenNotes). With decades of experience in lead generation, marketing and sales, including client-side roles at Unilever and Barclays Bank, she helps agency and consultancy founders sharpen their positioning, build trust with the right buyers, and create more consistent pipelines. Tracey is known for practical, straight-talking advice and deep platform expertise, particularly on LinkedIn, where she’s invested thousands of hours refining what drives attention and real sales conversations. Her consultancy has supported marketing and communications teams across government and a wide range of agencies, including creative-led, video production, and UX specialists, as well as leadership, HR, and interior design consultancies. Outside work, she’s passionate about food and health. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Donate to Aria: https://www.justgiving.com/campaign/solesurvivor Learn about LONP1: https://www.curelonp1.com/ curelonp1@gmail.com Connect with Chris: https://www.linkedin.com/in/flynnproductdesign/
	Position • Profile • Prospect: A Human Playbook for Predictable Pipeline Growth	06 nov. 2025	00:12:19
In this episode, Tracey Burnett talks about reducing the reliance on networking and referrals, and how to effectively use human to human, personalised outreach. She emphasises the importance of having a clear target audience to enhance marketing effectiveness and how to gain control over sales and revenue. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

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