In this episode of Marketing Minutes, Gannon Meyer pulls back the curtain on one of his most successful Instagram strategies—boosting posts. Contrary to popular belief, running ads and boosting content on Instagram can be a game-changer when done right. Gannon breaks down his step-by-step process, explaining how he’s turned a modest $30 ad spend into 500 new leads and nearly as many new followers.

He dives into:

• The difference between organic content and paid ads, and why you should consider boosting your best-performing posts.
• A killer Instagram feature (available to some) that allows you to target people who’ve engaged with your account in the last 12 months.
• Real-life numbers from his latest campaign: 473 new followers, 1300 profile visits, and 520 new leads—all for just $30.
• The importance of having a strong offer and how to funnel your boosted content into your paid community.
• Why you should stop calling your creative output “content” and start treating it like the art that it is.

If you’re curious about how to maximize your Instagram presence without breaking the bank, this episode is packed with actionable insights and real-world examples. Gannon’s approach is simple but powerful—perfect for anyone looking to grow their audience and convert followers into paying customers.

Tune in and discover how to make Instagram ads work for you, even on a shoestring budget!

Connect with Gannon:

• Instagram: @gannon.meyer
• YouTube: @gannonmeyer
• Online Store: gannonmeyer.store
• Email: gannon@runwithit.com

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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In this episode of Marketing Minutes, Gannon Meyer dives deep into the 60-20-20 content strategy, a powerful framework for balancing growth, engagement, and conversion in your social media content. Whether you're a content creator, business owner, or someone looking to level up your marketing game, this episode offers actionable insights to help you maximize your content's impact.

Gannon answers a listener's question about integrating different content styles, emphasizing the importance of focusing on growth, especially when starting out. He shares his own experiences and success with a simple yet effective content style that has driven significant engagement and growth.

Key Takeaways:

• The 60-20-20 Rule: Gannon breaks down this content strategy, explaining why dedicating 60% of your content to growth, 20% to nurturing relationships, and 20% to sales is key to building a strong social media presence.
• Content Strategy for Beginners: Learn why Gannon recommends focusing 90% of your efforts on growth when you're just starting out, and how to gradually shift your strategy as your audience grows.
• Simplicity is Key: Discover why simplifying your content can lead to better engagement, and how Gannon's own "iPad drawing" content style became a hit.

Actionable Steps:

• Audit Your Content: Review your current content strategy. Are you focusing enough on growth? If not, consider how you can shift your efforts to attract more followers.
• Test Different Formats: Experiment with different content styles, like Gannon's iPad drawings, to see what resonates most with your audience.
• Join the Syndicate: If you're a service-based business owner using Instagram for lead generation, apply to join Gannon's private group, Syndicate, where you'll learn advanced strategies from top creators.

Connect with Gannon:

• Instagram: @gannon.meyer
• YouTube: @gannonmeyer
• Online Store: gannonmeyer.store
• Email: gannon@runwithit.com

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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In this episode of Marketing Minutes, Gannon Meyer takes a moment to reflect on his journey to nearly 30,000 Instagram followers. Gannon shares the most important lessons he has learned over the past few years of growing his social media presence. From debunking common Instagram myths to sharing his personal strategies for growth and conversion, this episode is packed with actionable insights for anyone looking to level up their Instagram game.

Key Takeaways:

1. Myth-Busting: Most of what you hear about Instagram strategies, like posting times, using trending audio, and specific hashtags, is often overrated. Gannon explains why these tactics are not as effective as people might think.
2. Reels and Stories: Gannon emphasizes the power of Reels for growth and Stories for conversions. He explains how to optimize each type of content for maximum impact.
3. 30-Second Sweet Spot: For growth content, Gannon finds that 30-second videos work best, allowing for a strong hook, clear message, and a specific call to action.
4. Consistency Matters: Posting one piece of content per day is both manageable and effective. Gannon encourages you to post even if the content isn’t perfect, as done is better than perfect.
5. Engagement: Building relationships in the DMs has the highest ROI. Gannon shares a story about how a simple connection turned into a valuable collaboration.
6. Aesthetic Isn’t Everything: While having an aesthetically pleasing profile is nice, it doesn’t significantly impact content performance.
7. Story Strategy: Only post one story at a time to maximize visibility and engagement.
8. Find Your Style: Once you find a content style that works, stick with it to maintain consistency and meet audience expectations.
9. Pinned Posts: Optimize your profile by pinning a post that clearly explains who you are, what you do, and why you do it. This helps convert profile visitors into followers.
10. Reflection Recap: Gannon summarizes his top ten reflections on Instagram growth, encouraging listeners to apply these insights to their own content strategies.

Actionable Steps:

1. Evaluate Your Instagram Strategy: Reflect on what’s working for you and what’s not. Consider testing some of the strategies Gannon discusses, such as focusing on Reels for growth and Stories for conversion.
2. Engage in the DMs: Take time each day to personally connect with your followers in the DMs. This simple step can lead to valuable relationships and business opportunities.
3. Optimize Your Profile: If you haven’t already, create a pinned post that clearly explains who you are, what you do, and why you do it. This can help convert visitors into followers.

Connect with Gannon:

• Instagram: @gannon.meyer
• YouTube: @gannonmeyer
• Online Store: gannonmeyer.store
• Email: gannon@runwithit.com

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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In this deeply personal episode of Marketing Minutes, Gannon Meyer opens up about his journey from facing foreclosure in 2020 to becoming a successful full-time content creator. Gannon shares how a series of life-altering events, including losing his home and taking on a series of challenging jobs, eventually led him to discover his passion for marketing and content creation.

Through sheer determination, Gannon turned his last $300 into a thriving career, building a marketing agency from the ground up and eventually making more money from his side hustle than his full-time job. This episode is a testament to resilience, hard work, and the belief that you can turn even the most challenging circumstances into opportunities for growth.

Key Takeaways:

1. Overcoming Adversity: Gannon shares how he navigated the difficult period of losing his home to foreclosure and how this experience fueled his drive to take control of his future.
2. Starting from Scratch: Learn how Gannon built his marketing agency with just $300 and a borrowed camera, landing his first clients through free work and determination.
3. Transition to Full-Time: Discover how Gannon made the leap from a steady job to full-time content creation, achieving financial freedom and fulfillment by following his passion.

Actionable Steps:

1. Reflect on Your Journey: Consider the challenges you've faced and how they've shaped your path. What opportunities can you create from your current situation?
2. Take the Leap: If you're on the fence about pursuing your passion full-time, use Gannon's story as inspiration to take that bold step.
3. Connect with Gannon: Share your story with Gannon via email. He’s eager to hear why you do what you do and how you’re navigating your own journey.

Connect with Gannon:

• Instagram: @gannon.meyer
• YouTube: @gannonmeyer
• Online Store: gannonmeyer.store
• Email: gannon@runwithit.com

Next Episode Teaser:

Next week, Gannon shifts gears to dive into a full week of actionable marketing tips. If you enjoyed this rollercoaster of an episode, get ready for some practical advice that will help you level up your marketing game. Don't forget to leave a rating and share the podcast with anyone who might benefit from it!

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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In this episode of Marketing Minutes, Gannon Meyer reflects on a recent experience while painting his office that led to a deeper understanding of how we approach work and content creation. Gannon shares his insights on why progress often feels slow or invisible and how to stay motivated when immediate results aren't apparent. Whether you're a creator, entrepreneur, or just someone looking to improve your workflow, this episode offers valuable lessons on persistence and measuring success in meaningful ways.

Key Takeaways:

1. The "5x5 Square" Analogy: Gannon explains how focusing too closely on one small part of a project can make it seem like you’re not making progress, and why it's important to step back and see the bigger picture.
2. Project Completion Strategy: Learn the importance of sticking with one task until it’s fully complete before moving on to the next, to avoid feeling overwhelmed or scattered.
3. Redefining Success: Gannon discusses new ways to measure progress that go beyond traditional metrics like likes, shares, and views, and why these metrics might not always reflect your true impact.

Actionable Steps:

1. Reflect on Your Own Progress: Take time today to step back and evaluate the projects you're working on. Are you so focused on the details that you're missing the bigger picture?
2. Reevaluate Success Metrics: Consider what metrics truly matter to you. How can you measure progress in a way that feels rewarding and meaningful?
3. Engage with the Episode: If this episode resonated with you, share it with someone who might benefit from it. Your support helps grow the Marketing Minutes community!

Connect with Gannon:

• Instagram: @gannon.meyer
• YouTube: @gannonmeyer
• Online Store: gannonmeyer.store

Next Episode Teaser:

In the next episode, Gannon dives into his personal backstory—how he got started in marketing, the challenges he faced, and what drove him to start Marketing Minutes. Plus, stay tuned for a week full of actionable marketing tips that you won’t want to miss!

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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In this episode of Marketing Minutes, Gannon Meyer dives into what truly drives success on Instagram and debunks some common myths around hashtags, trending music, and posting times. Gannon shares his personal experience of posting a reel every day for the past 30 days and explains how he has grown his Instagram following by nearly 40,000 followers in under six months.

He also breaks down the three types of content that every creator and marketer should focus on: Growth Content, Nurture Content, and Sales Content. Understanding the balance between these types is key to not only growing your audience but also converting viewers into loyal customers.

Key Takeaways:

1. Debunking Instagram Myths: Gannon explains why hashtags, trending music, and optimal posting times aren't as critical as many believe, and what actually matters when creating content that resonates with your audience.
2. The Importance of Audience Feedback: Learn how to leverage audience feedback to refine your content strategy and create videos that truly engage and retain viewers.
3. Content Structure: Gannon outlines his approach to content creation, emphasizing the importance of balancing growth, nurture, and sales content to build and monetize a loyal audience.

Actionable Steps:

1. Reevaluate Your Content Strategy: Consider how much of your content falls into the categories of growth, nurture, and sales. Are you striking the right balance?
2. Focus on Audience Engagement: Pay attention to what your audience wants by surveying them and analyzing feedback. Tailor your content to meet their needs.
3. Engage with Gannon: If you found this episode helpful, reach out to Gannon on Instagram or via email for more personalized advice.

Connect with Gannon:

• Instagram: @gannon.meyer
• YouTube: @gannonmeyer
• Online Store: gannonmeyer.store

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2

Welcome to the inaugural episode of the Marketing Minutes podcast! I'm your host, Gannon Meyer, here to deliver daily bursts of marketing to help creators like you make better videos, generate more leads, sell more products, and boost your income using social media.

In this episode, I share my personal journey from growing a social media following of nearly 40,000 followers in under six months to quitting my full-time $70,000 marketing job at the age of 26. Learn how to leverage marketing automations through tools like Manychat to simplify complex marketing processes and achieve similar success.

I'll break down the basics of marketing automation, using the example of a pizza chef, and explain how you can collect leads and build relationships without the need for a website. Discover how I used this strategy to grow my business and make double my previous full-time salary in my first month.

Whether you're a content creator, business owner, or someone looking to level up your marketing game, you're in the right place. Tune in to learn practical tips and insights that can transform your marketing efforts.

Key Takeaways:

• The importance of marketing automations and how they can simplify your lead generation process.
• Real-life examples of how to implement Manychat for different businesses.
• My personal success story and how you can replicate it in your own marketing strategy.
• Tips on creating effective content that fuels your automation.

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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In this episode of Marketing Minutes, I pull back the curtain on my newest project: launching a live cohort. This isn’t just another product push—I’m sharing the thought process behind my launch strategy, from marketing sequences to lessons I’ve learned over the past year. If you’ve ever struggled with getting traction for your digital products or felt frustrated by income that relies too heavily on brand deals, this episode is for you.

I dive into:

• Why I’m shifting away from brand deals and aiming to have my digital products make up 60-70% of my income.
• The mistakes I’ve made with previous product launches and how I’m adjusting my marketing to create a better sequence for my cohort.
• Insights from Tom Noske's brilliant launch sequence and how I plan to apply his strategies to my own.
• The importance of building anticipation for a launch and how pulling back the marketing “elastic band” leads to more successful launches.
• The difference between selling pre-recorded courses versus live cohorts—and why live, hands-on teaching is so much more valuable.

If you’ve ever wanted to know what goes into a well-executed product launch, this episode is packed with real-world examples and actionable insights. Join me as I walk you through the exact process I’m using to launch my next live cohort.

Connect with me:

Instagram: @gannon.meyer
YouTube: @gannonmeyer
Online Store: stan.store/gannonmeyer
Email: gannon@runwithit.com

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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In this episode of Marketing Minutes, I dive into a strategy I’ve been testing for upselling—how to turn free offers into sales. If you’re not familiar, upselling is when someone shows interest in one product, and you offer them a related, higher-value product. I started testing this method last night and already made a few sales within hours, which is pretty wild.

I break down:

• The exact method I’m using with my Stand Store to convert free leads into sales.
• How I reverse-engineered Abigail Peugh’s funnel, who’s made over $2 million selling digital products, and applied her system to my own business.
• The power of offering discounts and order bumps to boost sales while keeping things simple.
• Real numbers and results from my first day testing this method—how three sales brought in $150 overnight.

If you’re looking to maximize your sales funnel and convert free offers into paying customers, this episode is packed with actionable insights.

Connect with me:

Instagram: @gannon.meyer
YouTube: @gannonmeyer
Online Store: stan.store/gannonmeyer
Email: gannon@runwithit.com

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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In this episode of Marketing Minutes, I take you behind the scenes of my journey from 3,000 to over 45,000 Instagram followers in just 12 months. It’s been a wild ride, and I’m breaking it all down for you—from viral videos to brand deals to the mindset shifts that made it all happen.

I dive into:

• How 33% of my followers came in just the past month, and what led to that rapid growth.
• The immediate impact of reaching 45K, including brand deals that now make up 40-50% of my income.
• Why I stopped creating videos just for viral potential and started making them for myself—and how that changed everything.
• The difference between treating your creative output as "content" versus viewing it as art.
• The mental shifts you need to grow your audience, find fulfillment, and stay consistent without burning out.

If you’re on an Instagram journey or just curious about how to grow and monetize your social media presence, this episode is packed with real-world insights and practical advice. It’s all about creating from a place of passion and letting the results—followers, brand deals, and income—follow naturally.

Tune in and get inspired to shift your mindset and take your content (or art!) to the next level!

Connect with me:

Instagram: @gannon.meyer
YouTube: @gannonmeyer
Online Store: gannonmeyer.store
Email: gannon@runwithit.com

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2

Instagram Creator Academy opens for enrollment on November 4, 2024 at 12pm US EST. You can join the waitlist for enrollment here: https://gannonmeyer.store/pages/apply

Welcome back! It’s been a while—12 days to be exact—since my last episode. I’ve been caught up with prepping for a big launch and dealing with a sinus infection. But now that I’m back in the groove, I want to share some insights into my latest Instagram reel, focusing on the one metric every creator needs to track if they plan to go full-time.

In this episode, I cover:

• The power of KPIs: How I track conversion rates from followers to leads to paying customers.
• My 2025 Income Goal: $180,000 after expenses—and how I plan to hit that through digital products, brand deals, services, and Creator Academy.
• Behind-the-scenes on Creator Academy: A 5-week live cohort teaching everything you need to know about video creation, marketing funnels, and growing on Instagram.
• Revenue planning: My breakdown of enrollment goals, conversion rates, and projections for the November launch of Creator Academy.

You’ll hear me reverse engineer my approach, from setting revenue targets to building a waitlist, planning pre-launch campaigns, and tracking conversion percentages across my email list and Instagram. I also discuss guest speakers, strategic partnerships, and bonuses that will be included in the Creator Academy launch.

If you’re thinking about going full-time as a content creator, I dive deep into why conversion rate tracking is essential and how it can help you hit your goals. This episode is packed with actionable insights, whether you’re just starting or looking to level up your creator business.

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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Welcome back to Marketing Minutes! After being under the weather for a few days, I'm finally back on the mic, and I’m kicking things off by answering a bunch of questions I received from Instagram. From content creation tips to marketing funnels and life advice, this episode covers it all.

In this episode, I dive into:

• How to create your first Reel and the best tools to make it happen.
• The mindset you need for growing your follower count (hint: play the long game).
• My personal video export settings and gear recommendations for beginners.
• The shift in social media trends I'm genuinely excited about—and why storytelling is going to dominate.
• Advice for content creators working solo, including a simple framework to figure out what you should outsource.

Plus, I share some behind-the-scenes stories from when I started my own business, including how I landed my first clients by doing free work. If you're looking for practical advice on content creation and building a personal brand, this episode is packed with real-life examples you can apply today.

Connect with me:

Instagram: @gannon.meyer
YouTube: @gannonmeyer
Online Store: stan.store/gannonmeyer
Email: gannon@runwithit.com

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2

Join the Creator Academy priority list here: https://www.gannonmeyer.com/waitlist

In this episode of Marketing Minutes, I dive into the power of documenting your journey, sharing my personal goal of hitting $1,000,000 in 2025—and how I’m building toward it solo (besides a video editor and accountant). I talk about starting messy, whether it’s making lattes or creating videos, and why sharing the process helps you grow your brand and connect with your audience.

From hiring challenges to brand deals, I break down my recent progress and offer actionable insights on why documenting everything—no matter how “shitty” it seems—can inspire others and build your personal brand. Plus, a sneak peek at my cohort launch strategy and behind-the-scenes plans for Q1.

If you’ve ever felt stuck or afraid to start creating, this one’s for you. Let’s embrace the messy middle and keep moving forward.

Key Topics:

• Setting ambitious goals for 2025
• Why documenting your journey builds connections
• Overcoming the fear of making “shitty art”
• The practical side of scaling as a solopreneur
• Insights into my cohort launch and digital sales progress

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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Join My 14-Day Sales Challenge (Free)

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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In this episode, I dive deep into the world of brand deals—what I’ve learned, the mistakes I’ve made, and how you can avoid getting taken advantage of as a creator. I break down usage rights, pricing strategies, and how to negotiate like a pro, plus share insights from my own experiences working with brands.

If you’re a creator looking to land bigger, better-paying brand deals in 2025, this one’s for you. Plus, I talk about Creator Academy Cohort 2—where you’ll learn how to write better videos, build your brand, launch a cult product, and replace your 9-5 income.

🔥 Topics Covered:

• How a brand used my videos for ads for months (and what I should have charged)
• The #1 mistake creators make when pricing brand deals
• How to pitch yourself to brands like Adobe
• Why research is key (and how to use it to land brand deals faster)

🎓 Join Creator Academy Cohort 2 – Enrollment opens Feb 24, 2025!
Get on the waitlist now → https://www.gannonmeyer.com/

Grab Justin Moore’s book, Sponsor Magnet, for brand deal insights → https://www.sponsormagnet.com/

 Got questions? Screenshot this episode, share it on IG, and tag me @gannon.meyer.

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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Have you ever sat down and audited your subscriptions?

 Do you know exactly what you’re paying for and, more importantly, what’s powering your business?

In this episode of Marketing Minutes, I take you behind the scenes of my current tech stack, the exact subscriptions I use to run my business day to day. These aren’t just tools I’ve heard about or trialed once. These are platforms I’ve been subscribed to and using consistently for the past 12 months or more.

Whether you're building a digital product business, coaching brand, or content-based platform, this episode is packed with insights into how to build a lean, efficient tech stack that supports content, automation, design, and community without getting overwhelmed.

I talk through each subscription I’m actively paying for, what I use it for, and why it’s earned its place in my business. From automation tools like Zapier to design essentials like Canva, video editing in Premiere Pro, and communication tools like ManyChat, I’m breaking it all down.

KEY TAKEAWAYS

• A transparent look at my active subscriptions and how they serve my business
• The difference between “nice-to-have” tools and “must-have” systems
• How I automate and streamline using Zapier and ManyChat
• Why I use Kit for product delivery and community onboarding
• How Circle plays a role in building community
• The creative tools I rely on every week: Canva, Premiere Pro, and Photoshop
• Thoughts on simplifying your tech stack to avoid decision fatigue

MY CURRENT TECH STACK

• ManyChat – for automating conversations and capturing leads
• Stan Store – for selling digital offers and simplifying checkout
• Kit – for content delivery and community onboarding
• Zapier – for automating tasks between platforms
• Canva – for quick and easy design assets
• Adobe Premiere Pro – for video editing
• Photoshop – for more complex design and graphics
• Circle – for hosting my online community

If you’ve ever felt overwhelmed by all the tech out there, or you’re just curious what other digital creators are using, this episode is for you. Tune in for a candid breakdown of what’s working in my business right now.

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

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Have you ever considered what would happen if your video went viral today, reaching hundreds of thousands of people? Would you be prepared to handle the influx of comments and thousands of new followers? Do you have a system in place to convert that attention into not just leads but actual customers down the line? Many people I speak with often say no, as they focus solely on capturing attention without a clear strategy to monetize it effectively.

In this episode of Marketing Minutes, I tackle a common misconception about short-form content, particularly on Instagram. Many believe that Instagram is solely a platform for gaining attention and building a large audience, but it can also be a powerful tool for selling your products. Drawing from my own experience of building a six-figure business through digital products and cohort offerings, I emphasize the importance of owning your distribution platform rather than relying on brand deals.

I introduce the concept of a "flywheel" as a more effective alternative to the traditional marketing funnel. Unlike a funnel, which ends once a purchase is made, a flywheel focuses on ongoing engagement and relationship-building with customers. I outline the first three steps of this flywheel: capturing attention with short-form content, collecting contact information, and converting leads into paying customers.

Throughout the episode, I stress the importance of creating Instagram-specific content rather than simply repurposing long-form material from other platforms. I share practical tips on how to create visually appealing content and effective hooks that resonate with the Instagram audience.

Additionally, I discuss the significance of converting viewers into leads through strategic calls to action, utilizing tools like ManyChat to facilitate this process. By promoting free resources and engaging content, I explain how to nurture these leads into paying customers over time.

This episode is packed with actionable insights on leveraging Instagram for business growth, emphasizing the need for a strategic approach to content creation and audience engagement. If you're looking to turn attention into revenue, this episode is a must-listen!

KEY TAKEAWAYS

• The misconception that Instagram is only for attention and not for selling products
• Understanding the flywheel concept versus the traditional marketing funnel
• The importance of creating Instagram-specific content rather than repurposing long-form material
• Strategies for converting viewers into leads using tools like ManyChat
• How to nurture leads into paying customers through effective content and engagement

RESOURCES/LINKS MENTIONED

• ManyChat - https://youtu.be/odCZiVB4o_4?si=q5i6M0zDeedr_d-f
• My seven-day storytelling crash course - http://bit.ly/4jvk0Xg

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2

You spent 6 months building your product. 45 days writing the emails, setting up the waitlist, and prepping for launch week.

And when it finally goes live... nothing.

In this episode of Marketing Minutes, I break down exactly what I’d do if I launched a product and sales didn’t come in the way I hoped. Because I’ve been there. I’ve seen friends go through it. And I’ve realized something: the launch isn’t what fails. The strategy does.

So I’m pulling back the curtain on what’s working (and what’s not), what I’m doing differently this time, and how to avoid the passive, hope-it-sells energy that kills conversion.

If you’re in the middle of a launch, prepping for one, or feeling discouraged about a recent one that flopped, this is the episode you need.

KEY TAKEAWAYS

• Why I stopped doing “invisible” launches and started showing up live
• What actually worked between Cohort 1 and 2 (and what totally flopped)
• The biggest pricing and messaging mistake I made in my second cohort
• Why testimonials matter even if your product is brand new
• What to do if people are opening emails but not buying
• How I use Kit and live Q&A sessions to close sales
• The real reason your audience isn’t buying (even if they said they’re interested)

MY LAUNCH TOOLKIT

Instagram – for content and visibility
 Kit – to track buyer behavior and send targeted follow-ups
 Email – for nurturing and last-call reminders
 Live Q&As – to convert on-the-fence leads
 Loom – to send personal video replies to warm leads

The launch isn’t dead. But the old way of doing it is. If you’re relying on content and email alone, you’re probably leaving sales on the table.

Listen in and I’ll walk you through how I’m handling my next launch... and what I’d do differently if I had to start over today.

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2

What would actually happen if Instagram shut down tomorrow?

In this episode of Marketing Minutes, I’m walking you through a question I’ve been thinking about for over a year now... and why it’s forced me to completely change how I run my business.

You’ll hear exactly why I don’t promote products over $100 on Instagram anymore, how I’ve flipped my sales strategy to work smarter (not louder), and why email and podcasting are now the backbone of everything I do.

If you’re selling a digital product, coaching offer, or anything over $27 online, this one’s going to challenge the way you think about content, conversions, and audience building.

I’m pulling back the curtain on my strategy, including the numbers behind my workshops, the math on touchpoints, and how I’ve built a system that runs in the background while I keep creating.

KEY TAKEAWAYS

• Why short-form content alone won’t convert cold audiences
• How to build a system that actually sells while you sleep
• The difference between a $27 buyer and a $197 customer
• How I use Instagram only for attention, not sales
• Why email and podcasts build trust 10x faster than Reels
• The real reason free workshops don’t perform like you think
• What I track inside Kit and how it powers my automation

MY CURRENT SETUP

Instagram – to attract the right people
 ManyChat – to filter and tag new leads
 Kit – for smart product delivery and tagging
 ConvertKit – to build trust with weekly emails
 Podcast – to accelerate the relationship and drive next steps

This is the exact playbook I’ve been using to sell products, grow my list, and filter out the serious buyers from the scrollers. If you’ve ever felt like your audience “should be converting” but isn’t... tune in.

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2

 This is the exact quiz I use to qualify people on Instagram without lifting a finger. I’ll show you how I set it up inside Manychat, what questions I ask, and how it helps me figure out who’s ready to buy and who needs more nurturing. No gimmicks. Just a smart way to sort your audience so you’re not sending the same offer to everyone. If you’ve got content, a product, or a service, you can set this up in less than an hour and make Instagram way more profitable. 

CONNECT WITH ME

Instagram: @gannon.meyer

YouTube: @gannonmeyer

Online Store: stan.store/gannonmeyer

Email: gannon@runwithit.com

LISTEN & SUBSCRIBE TO MARKETING MINUTES (PODCAST) on Apple Podcasts ▶︎ https://podcasts.apple.com/za/podcast/marketing-minutes-with-gannon-meyer/id1761646058

Join my newsletter for more insights and resources! https://gannon-meyer.kit.com/c33bceb4a2