Explore every episode of the podcast Marketing Mindset Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| FOMO vs FOMU: How Agencies Really Scale, Sell, and Survive | 15 Jan 2026 | 00:30:58 | |
What does it actually take to build, and exit, a successful agency?
In this episode, Colby sits down with David Rodnitzky, founder of 3Q Digital, to unpack 25 years of agency growth, hard lessons, and hard-earned perspective. From building a $100M+ agency through multiple acquisitions to navigating private equity, AI disruption, and the realities of scaling service businesses, David shares what most founders only learn the hard way. They dive into:
If you’re building, scaling, or rethinking an agency, this episode will challenge how you think about growth, positioning, and longevity.🎧 A must-listen for founders navigating the next stage of their business. | |||
| Stop Chasing Perfect: How Agencies Actually Grow with Phil Kiel | 20 Nov 2025 | 00:26:01 | |
Most agencies treat client work like a machine… and their own marketing like an afterthought. In this episode, Phil Kiel breaks down why that mindset slows growth, and what actually happens when you flip the switch and start treating agency marketing like reps in the gym. From publishing imperfect lead magnets, to building a creative production line that doesn’t bottleneck, to navigating the balance between reactive and proactive media buying… Phil shares the systems, habits, and mindset shifts that keep an agency moving forward. We also dive into the power of consistency on social, why “lurkers” secretly drive revenue, and how to build a personal brand that compounds for years.If your agency is stuck waiting for “perfect,” this conversation is your sign to ship the next thing. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| How to Know When You’ve Outgrown Your Agency | 06 Nov 2025 | 00:24:56 | |
Most brands don’t fail because they picked the wrong agency, they fail because they didn’t know when it was time to move on. In this episode, Colby Flood talks with Behdad Jamshidi, founder of CJAM Marketing Connector, about what happens when your business outgrows its agency, and how to recognize the signs before performance stalls. They unpack: 💡 The 5 levels of marketing partnerships (and how to know which you’re in) ⚙️ How to spot agencies that are sales engines vs. true operators 📈 Why brand growth often requires new structures, not just new spend 🤝 The communication gaps that quietly end client–agency relationships Whether you’re scaling from your first freelancer to a full-stack team, or wondering if your agency can still take you further, this one’s a roadmap for making smarter partnership decisions. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Subscriptions Done Right: From Churn to Retention | 23 Oct 2025 | 00:37:42 | |
Acquisition gets all the attention. Retention pays the bills. In this episode of Marketing Mindset, Jordan Narducci and Sebastian Williams unpack how DTC brands can move from chasing new customers to building loyalty that lasts. We dive into: 🧩 Why most “rebuild reminder” emails actually remind customers to cancel 💡 How stacking discounts the right way can lift LTV fast 📦 Why quarterly subscriptions outperform monthly ones in both profit and satisfaction 💸 And why scaling discounts over time is completely backwards If you’ve been feeling the pain of rising CACs and plateauing ROAS, this episode breaks down how to fix it, starting with the way you structure your subscription and retention strategy. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Marketing Isn’t a Channel - It’s an Ecosystem | 09 Oct 2025 | 00:26:15 | |
What happens when you stop treating organic and paid as separate games, and start viewing marketing as one connected system?In this episode of Marketing Mindset, I sit down with Miruna Dragomir, CMO at Planable, to talk about the evolving role of organic social and why it’s the foundation for smarter, more effective paid strategies.Miruna shares how marketers can go beyond vanity metrics, use organic content to test messaging before scaling, and build brand strength that supports every other channel.Here’s what we cover:
If you’ve been stuck trying to prove ROI from organic social or debating where it fits in your marketing mix, this episode will reshape how you think about your entire strategy. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Building a Scalable Agency: Lessons from Hawke Media’s 11-Year Journey | 25 Sep 2025 | 00:21:13 | |
How do you build and scale an agency that stands out in a sea of 90,000 competitors? In this episode of Marketing Mindset Podcast, I sit down with Erik Huberman, Founder & CEO of Hawke Media, to talk about what it takes to grow a truly sustainable agency. From bootstrapping Hawke into a 250-person team to managing $3B in marketing spend, Erik shares the mindset, mistakes, and strategies that fueled his success.Here’s what we cover:
Whether you’re an agency owner, marketer, or founder, this episode is packed with real talk about growing profitably and staying ahead of the curve. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| From 50K to 100K MRR: Optimizing Your Agency for Sustainable Growth | 11 Sep 2025 | 00:26:36 | |
In this episode of Marketing Mindset, Mike Koziol is back to break down the path from $50K to $100K MRR, and how agencies can optimize for long-term sustainability instead of burnout.
We talk about:
Whether you're in growth mode or approaching the $100K/month milestone, this episode is packed with insights on how to build the systems, team, and mindset that actually support your next level. | |||
| Scaling Smart: Milestones Every Agency Must Hit on the Path to $100K Months | 28 Aug 2025 | 00:28:18 | |
What does it really take to scale an agency to $100K months without burning out?In this episode of Marketing Mindset, I sit down with Mike Koziol, lawyer-turned-agency-owner-turned-consultant, who has helped countless service businesses navigate the messy middle of growth.We break down the milestones that matter most, and the traps that stall agencies before they ever reach scale.
Featuring:If you’re growing an agency or service-based business, this conversation is a roadmap for scaling smarter, not just bigger. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Brand Is Not Your Logo: Why Strategy Beats Aesthetic Every Time | 07 Aug 2025 | 00:32:24 | |
What is a brand, really? Peter Wilken, former agency exec at Ogilvy, BBDO, and Leo Burnett joins the show to dismantle one of the biggest misconceptions in marketing: that branding is just visuals.He shares how great brands are built through emotional differentiation, internal culture, and strategic alignment - not just pretty logos and color palettes. We also talk about:
If you’re struggling to define what your business truly stands for or how to make it stand out, this episode is for you. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Building Brands That Drive Revenue with Katie Cabanas | 24 Jul 2025 | 00:18:07 | |
Brand building isn’t just about flashy campaigns, it’s about tying every effort back to revenue.
In this episode of Marketing Mindset, I sit down with Katie Cabanas, a consultant who’s helped major organizations (including some names you’ll instantly recognize) craft brands that customers trust and remember. Katie breaks down how to build a brand that actually moves the bottom line, whether you’re running a global company, a local nonprofit, or just starting out. Featuring:
If you want practical, revenue‑driven steps to make your brand stronger in 2025, this episode is packed with insight. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| From Designer to Strategist: Building Creative Careers in the Age of AI | 10 Jul 2025 | 00:31:08 | |
How do you future-proof your creative career when AI is disrupting everything?
In this episode of Marketing Mindset, I sit down with Farooq Umer, Brighter Click’s very own lead designer turned creative strategist, to break down his journey from executional design work to owning performance strategy. We talk about:
Whether you're a designer, copywriter, or performance marketer, this episode is a blueprint for turning curiosity and grit into a thriving creative career. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Inside Reddit’s Entrepreneur Subreddit: How to Build Trust, Not Get Roasted | 26 Jun 2025 | 00:25:08 | |
Reddit is one of the internet’s most honest platforms, and also one of the most misunderstood by marketers. In this episode of Marketing Mindset, I sit down with Anthony Gonzales, longtime moderator of Reddit’s r/Entrepreneur (4.3M+ members), to explore what actually works when engaging Reddit communities. We discuss: - Why Reddit isn’t just another social platform, and why treating it like one backfires - The art of second-order content and how brands can build credibility without getting banned - How Reddit’s domain authority makes it a sleeper SEO powerhouse - What Reddit’s evolution into video and native content means for marketers Anthony shares insights from running AMAs with startup founders, talking Reddit strategy at CES, and helping brands show up authentically where “hard sells” don’t survive. If you’ve been sleeping on Reddit, or just scared of it, this episode is your cheat code. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Creative Strategy Isn’t Guesswork: Inside High-Performance Ad Testing | 12 Jun 2025 | 00:23:54 | |
How do top-performing agencies actually approach creative testing?In this episode of Marketing Mindset, I’m joined by Anze Markovic—founder of Unlock Performance and a seasoned creative strategist who’s worked on campaigns spending well into the 7 figures.
We break down the real workflow behind creative strategy and ad testing:Anze also shares how his team sources and scales UGC, why cross-client benchmarks are essential, and how old-school advertising books still shape his modern playbook.Whether you’re a performance agency, a media buyer, or a founder investing in paid ads—this conversation is a masterclass in thinking like a creative strategist. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Beyond the Drop: How Cuts Clothing Plans, Launches, and Iterates for Seasonal Wins | 29 May 2025 | 00:27:50 | |
How do you scale a brand without losing what made it work in the first place?In this episode of Marketing Mindset, we’re joined by Sean Christman, VP of Ops at Cuts Clothing, a brand that’s not just riding the DTC wave but defining how to build for the long game.
Sean unpacks the behind-the-scenes playbook Cuts uses to plan seasonal launches up to a year in advance, while still staying nimble enough to iterate monthly on creative, marketing angles, and positioning.We cover:Whether you're a DTC brand or a performance agency, this conversation is a masterclass in turning operational rigor into repeatable growth. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Creative Hit Ratios, Reporting Hacks & the Truth About Hook Rate | 15 May 2025 | 00:23:38 | |
In this episode of Marketing Mindset, I’m joined by Rahul, Head of Paid Marketing at a performance agency managing 7–9 figure brands.
We unpack what actually matters in creative testing, reporting, and scaling spend.Rahul shares:We also get real about creative fatigue, why Meta’s definition of a “new” asset has changed, and what to track when performance drops, plus the one question you must ask founders before building a report. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Make Ads Interesting Again: Fixing the Media Buyer vs. Creative Team Disconnect | 01 May 2025 | 00:46:18 | |
In today's rapidly evolving advertising landscape, the line between media buying and creative strategy is blurring—and agencies that adapt are thriving. On this episode of Marketing Mindset Podcast, Justin and Andrew Buckley from ATTN Agency unpack the critical shift from traditional media buying to data-driven creative strategy.
We dive deep into:From Black Friday bugs to the future of AI-powered advertising, this episode explores actionable insights to keep you ahead of the curve. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Natural Remedy, Real Results: Positioning Bees & Trees for Growth | 10 Apr 2025 | 00:50:32 | |
How do you carve out your own space in a saturated wellness market? In this episode of #MarketingMindset, we're joined by Karina, a seasoned media buyer working with Bees & Trees—a premium Manuka honey brand from New Zealand. We dive deep into how to differentiate your product by leaning into authenticity and consumer trust. Discover the strategic power of blending holistic education with genuine brand storytelling to reach customers at exactly the right moment. Featuring:
If you're looking for actionable insights to grow your brand sustainably by resonating deeply with your audience, tune in! Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Building Authentic Communities: The Hidden ROI of Genuine Connections | 27 Mar 2025 | 00:34:10 | |
What if focusing less on revenue and more on authentic relationships actually drove better business results? In this episode of #MarketingMindset, Mack Garrison, co-founder of Dash Studio, shares how genuine community building transformed his animation and motion design business. Mack reveals striking data that 84% of their projects came from personal connections and recommendations, including their biggest client who was referred by a freelancer attending their community festival. We explore how authentic relationship-building transcends traditional networking to create sustainable business growth. Featuring:
Whether you're a creative agency, freelancer, or brand marketer, this conversation will reshape how you think about community as a cornerstone of sustainable business growth. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| The Power of "Need": How to Create Irresistible Products | 13 Mar 2025 | 00:18:48 | |
Ever wonder why some products instantly make you say, “I need that!” while others leave you indifferent? In this episode of #MarketingMindset, Laurier Mandin, author of I Need That, joins us to uncover the psychology behind creating irresistible products. From understanding the critical difference between consumer wants and genuine needs, to leveraging these insights, we'll explore how to craft products your audience can't resist. Featuring:
Whether you're launching products or refining your marketing strategy, this conversation with Laurier Mandin will help you decode the psychology behind compelling product marketing. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Macro & Micro Creative Strategy: Deep-Diving Into Customer Insights | 27 Feb 2025 | 00:57:42 | |
Ever feel like your creative strategy is just guessing and hoping? In this episode of #MarketingMindset, Sarah Levinger, founder of Tether Insights, and I reveal how we blend macro-trend analysis with micro-level customer data to craft creative strategies that actually move the needle. From real-time social listening to competitor research, we walk through a live audit—showing you how to identify hidden opportunities and transform them into tangible results. Featuring:
Whether you’re a brand or an agency, this deep-dive will help you uncover the real reasons your customers convert—and keep them coming back. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Brand vs. Product: The New SaaS Differentiator | 13 Feb 2025 | 00:17:03 | |
How do you stand out when every SaaS feature can be copied in months—if not weeks? Join us as we chat with Melissa Rosenthal, founder of Outlever and former Chief Creative Officer at ClickUp, on whybrand is the true competitive moat for today’s software companies. From blending brand and performance marketing to leveraging content as the ultimate pipeline builder, Melissa shows us how the old playbook is dead—and how to thrive in 2025 and beyond. Featuring: Melissa Rosenthal, Founder of Outlever (BuzzFeed & Cheddar alum) Topics Covered:
Don’t miss this deep dive into the bold moves your SaaS brand needs to break through the noise. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Paid Ads vs. Real Fans: How Fresh Chile Co. Sparked a 30k Facebook Community | 30 Jan 2025 | 00:28:50 | |
In this episode of Marketing Mindset, your host Colby Flood chats with Chris from The Fresh Chile Co. about the organic tactics that fueled a 30,000-member Facebook community and skyrocketed brand loyalty. If you’re looking to blend paid and organic marketing with a personal touch, this episode is for you. Tune in to hear:
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| 2025 Marketing Trends That Will Change Everything! | 16 Jan 2025 | 00:25:07 | |
The role of creative strategists is evolving faster than the industry can handle, and Sarah Levinger breaks it all down in this eye-opening discussion. From UGC fatigue to the death of hard-sell marketing, we uncover the shifts redefining ad strategy in 2025. Are colleges falling behind? Is Gen Z rewriting the rules of consumer psychology? Tune in to discover how these trends will shape the future of marketing. Featuring: Sarah Levinger, host of "Brain Driven Brands" Topics Covered:
Don’t miss this bold look at what’s next in the marketing world. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| UGC Secrets: Briefing, Pricing & The Future of Content Creation | 02 Jan 2025 | 00:23:13 | |
In this episode of Marketing Mindset, Colby chats with UGC creator Kelly Jensen to explore the dynamics between agencies, brands, and creators. They share their thoughts on the briefing process, usage rights, and best practices for content creation. Colby gives insights into the challenges of creating effective briefs that give direction without stifling the creator’s voice. Kelly shares how too much detail can make content feel overly rehearsed, while no guidance can leave creators guessing about brand expectations. They give tips on achieving the right balance and ensuring content feels more organic for both the brand and the creator. Tune in to learn more about the rapidly evolving UGC landscape, shaped by new FTC rules, technological advancements, and AI. This episode is essential listening for both UGC agency leaders and content creators alike! Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Direct Mail E-Commerce Strategies with Michael Epstein | 12 Dec 2024 | 00:21:08 | |
In this episode of Marketing Mindset, Colby interviews Michael Epstein from Postpilot, diving into the resurgence and strategic role of direct mail in the digital marketing landscape. Michael, a seasoned e-commerce entrepreneur, explains how direct mail offers a distinct advantage, especially as digital ad platforms become more competitive and costly. Tune in to learn about Postpilot’s evolution from a retention-focused tool to a comprehensive prospecting solution. Michael shares how, by leveraging Acquisition AI, Postpilot can identify lookalike audiences and enable brands to send targeted mailers to new potential customers. Colby and Michael also discuss how direct mail campaigns can be customized and automated, share tips on creative best practices for direct mail, and discuss how brands can strengthen an omnichannel strategy by reaching a broader range of customers and reducing reliance on digital channels. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Creating a Facebook Ads Creative Report Template | 28 Nov 2024 | 00:25:28 | |
This week on Marketing Mindset, Colby interviews Chris Suglia, an agency owner specializing in white-label paid media services, to discuss a holistic approach to creating and optimizing digital ads. They discuss essential creative tracking metrics, such as hook rate and hold rate, that are valuable for understanding the subtler aspects of audience engagement, particularly for ads that aim to boost brand recognition rather than drive direct conversions. Tune in to hear them share tips about client reporting, including the importance of transparency and customization, and learn how Chris tailors reports and communication based on each client’s knowledge and interest, providing detailed dashboards and monthly performance summaries for more sophisticated clients while simplifying metrics for less experienced business owners. You’ll also learn how they educate clients on the role of macroeconomic factors, social platform algorithms, and other external elements that may impact ad performance. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| How to Start Selling on TikTok Shops | 14 Nov 2024 | 00:20:39 | |
In this episode of Marketing Mindset, Colby dives into the world of TikTok Shops with e-commerce veteran Jordan West. With years of experience in building brands and driving growth, Jordan shares insights on why TikTok Shops is becoming a significant focus for online sellers and agencies alike. From his journey in e-commerce to developing his agency and exploring the new frontier of social commerce, Jordan provides actionable steps for brands looking to break into TikTok’s dynamic shopping platform. Whether you’re curious about the potential of TikTok Shops or looking for strategies to stand out, this episode has something for everyone aiming to expand their digital sales footprint. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Customer Segmentation and Growth Strategies with Henrik Johansson | 31 Oct 2024 | 00:27:55 | |
In this episode of Marketing Mindset, Colby Flood talks to Henrik Johansson, an entrepreneur who scaled Boundless to $100 million in revenue. Henrik shares his expertise on customer segmentation strategies, highlighting the importance of understanding why customers buy, not just what you’re selling. He delves into the evolution of targeting as businesses grow, offering insights on the distinction between customer segments and buyer personas. Henrik emphasizes the value of being the best in the world at serving specific market niches and shares lessons on balancing profitability and expansion. They also explore how AI is reshaping industries, offering practical insights on growth strategies, customer targeting, and adapting to the future of work through technology. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ Follow Colby on Twitter: https://twitter.com/Colby__Flood Visit our Agency website: www.brighterclick.com Learn more about our creative strategy software: https://www.dataally.ai/ | |||
| Building a High-level Creative Strategy Process Pt. 7 | 19 Oct 2024 | 00:22:16 | |
In this episode of The Marketing Mindset Podcast, Colby and Charlie explore the intricacies of creative testing and performance analysis in digital advertising. They share their mythos of systematic naming conventions, which Charlie champions as essential for any agency looking to save time and improve performance. Plus, they share their thoughts on understanding ad performance metrics, not just focusing on top performers but also finding potential in medium performers through iteration. They introduce the concept of treating an ad creative as a funnel, where each stage—from initial impressions to the final conversion—should be analyzed to identify bottlenecks. Charlie suggests that focusing on these specific metrics allows for targeted improvements, which can significantly boost overall campaign performance. Tune in to hear their thoughts on how creative strategies can impact average order value (AOV) and why certain messaging approaches can subtly influence consumer behavior to increase spending. Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/ | |||
| Building a High-level Creative Strategy Process Pt. 6 | 03 Oct 2024 | 00:25:13 | |
This week on The Marketing Mindset Podcast, Colby and Charlie focus on the important phase of ad creative testing within the broader context of media buying. They share their thoughts on campaign structuring, including offering various approaches to setting up tests and discussing the merits of using separate campaigns for testing versus integrating them into evergreen campaigns. Throughout the episode, you’ll get tips on understanding the relationship between different metrics when evaluating cr... | |||
| Building a High-level Creative Strategy Process Pt. 5 | 19 Sep 2024 | 00:20:15 | |
In this episode of Marketing Mindset, Colby and Charlie continue their exploration of the creative strategy process, this time focusing on the crucial stages of internal QC and client handoff. Based on their years of experience delivering creative to clients, they discuss the importance of a well-structured QC checklist that addresses design quality and strategic alignment with the client's brand guidelines. Charlie introduces the idea of a two-stage QC process, where designers focus on ... | |||
| Building a High-level Creative Strategy Process Pt. 4 | 05 Sep 2024 | 00:21:25 | |
In this episode of Marketing Mindset, Colby and Charlie continue their creative strategy series by focusing on the process of handing off creative briefs to designers. They explore the importance of communication, particularly when working with new designers, and Charlie shares her experience in developing a shared language with designers and copywriters. Throughout the episode, they give tips on creating a briefing structure that works for your team, discuss why it’s so important to hav...
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| Building a High-level Creative Strategy Process Pt. 3 | 22 Aug 2024 | 00:21:46 | |
In this episode of Marketing Mindset, Colby and Charlie dive into the execution phase of a 90-day creative testing plan, following up on earlier discussions around building a high-level creative strategy. They emphasize the importance of testing multiple messaging angles to gather robust data that can guide creative decisions, and Charlie shares why you shouldn’t overload your planning with too many angles, advocating for a focused approach that allows for tweaks and adjustments based on...
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| Optimizing Ad Success with Barry Hott | 08 Aug 2024 | 00:46:27 | |
In this episode of Marketing Mindset, Colby, Charlotte, and guest Barry Hott explore the intricate dynamics between Facebook advertising media buying and creative performance. They address common challenges in collaboration between creative strategists and media buying teams, and Barry offers practical advice for improving communication and fostering better collaboration.Tune in to hear Barry discuss the importance of media buying knowledge for creative strategists, particularly in performance-driven roles. Barry... | |||
| Achieving Revenue Goals Through Marketing with Amy Parker | 01 Aug 2024 | 00:37:28 | |
In this episode of Marketing Mindset, Colby talks to Amy Parker, a seasoned marketer with extensive experience in multi-unit businesses, focusing on food service, grocery chains, and retail sectors. Amy explains the importance of understanding a business's financial structure and how marketers should align their strategies with the company's revenue goals.They discuss the interplay between direct response and brand marketing, and Amy tells Colby the key metrics for evaluating brand marketing ...
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| Purpose-Driven Business Models with Brad Jeffery | 25 Jul 2024 | 00:29:28 | |
In this episode of the Marketing Mindset podcast, Colby interviews Brad Jeffery, the founder of Made Free, a company dedicated to using business as a force for good by addressing human trafficking and poverty through ethical manufacturing. Brad shares the inspiring story behind Made Free, which began 14 years ago to create a brand that provides high-quality products and stands for something bigger.Tune in to hear Brad and Colby’s thoughts on the future of marketing, particularly the importanc...
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| How to Build a High-Level Create Strategy Process (Pt. 2) | 18 Jul 2024 | 00:33:58 | |
In this episode of Marketing Mindset, Charlie and Colby continue their discussion about building and executing a high-level creative strategy process. They dive into the most essential elements of their process, from an extensive research phase to how they present their findings to clients and get actionable feedback. During the episode, you’ll learn how to create a 90-day creative strategy plan, hear Colby’s thoughts on why customization and flexibility are so important within a strate...
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| Managing Rapid Business Growth with Asaf Wolff | 20 Jun 2024 | 00:35:04 | |
In this episode of The Marketing Mindset Podcast, Colby talks to Asaf Wolff, Senior Vice President of Growth and Experience at University of the People, the world's first non-profit, tuition-free, online, American-accredited university. Asaf explains how the university aims to eliminate barriers to higher education by providing accessible, high-quality education to students from various backgrounds, including those in underprivileged regions or facing cultural restrictions.The episode de...
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| Navigating Client Relationships with Deena Emara | 13 Jun 2024 | 00:52:23 | |
In this episode of The Marketing Mindset Podcast, Colby and Charlie have an exciting conversation with Creative Director and dabbledee founder Deena Emara about the nuances of choosing between in-house and agency creative work, the complexities of resource management, and the importance of flexibility and consistency when deciding on creative solutions. Deena outlines several red flags to watch out for when hiring agencies and provides helpful tips for building effective onboarding proce...
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| Exploring Retention Marketing Strategies with Wiehan Britz | 06 Jun 2024 | 00:40:14 | |
In this episode of Marketing Mindset, Colby talks to Magnet Monster CEO Wiehan Britz about email marketing strategies for eCommerce brands, gaining UGC from customers, and more. Focusing on retention and driving growth, they discuss how different marketing tools and techniques can be adapted to suit businesses at various revenue stages—from startups to large enterprises. Wiehan discusses the strategic use of data to personalize marketing efforts, the integration of traditional marketing ...
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| Building a High-Level Creative Strategy Process Pt.1 | 30 May 2024 | 00:58:41 | |
In this episode of the Marketing Mindset podcast, Colby and Charlie dive into the nuances of developing and implementing high-level creative strategies within their agency. They discuss the critical phases of client onboarding, emphasizing the importance of clear communication and setting realistic expectations from the sales process to the delivery of creative services. During their discussion, they stress the importance of adapting their approach to meet each client's specific needs and give... | |||
| Building a Network of UGC Creators Pt. 2 | 23 May 2024 | 00:48:48 | |
In the second part of, "Building a Network of UGC Creators”, Colby and Charlie dive even deeper into the intricacies of content creation and management. They share how they refined their UGC template to elevate its effectiveness, share strategies for selecting UGC creators based on client needs, and emphasize the importance of aligning creator demographics and styles with the target audience of the brand they represent.Tune in to learn why they feel data-driven insights from tools like Google... | |||
| How to Use Customer Psychology with Sarah Levinger | 16 May 2024 | 00:51:31 | |
In this episode of the Marketing Mindset Podcast, Colby and Charlie discuss customer psychology, client management, and so much more with consumer behavior analyst Sarah Levinger!Sarah returns to the podcast to talk about aligning creative output with client expectations and the nuances of conveying complex ideas effectively to ensure client satisfaction. She shares her thoughts on the dynamics between agencies and their clients and highlights the importance of understanding client needs and ...
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| Building a Network of UGC Creators Pt. 1 | 09 May 2024 | 00:54:37 | |
On this week’s episode of The Marketing Mindset Podcast, Colby and Charlie offer a comprehensive overview of how different types of creators fit into a brand's marketing strategy. They discuss the critical differences in expectations and outcomes and offer practical advice to identify the right creator type for specific campaign goals.They talk about their unique experience hiring and managing UGC creators and highlight several challenges associated with UGC content, such as aligning creator ...
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| Innovating Sales Strategies with Nema Semnani | 02 May 2024 | 00:50:04 | |
In this episode, Colby and Charlie delve into the complexities of sales strategies with Nema Semnani, founder and president of Precision Sales Consulting. Nema has spent his career driving sales for Fortune 500 companies, and his firm is committed to enhancing revenue and profitability through comprehensive sales training, management coaching, and strategic process development.Throughout their conversation, they explore a variety of sales methodologies, and Nema emphasizes the importance of p...
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| Driving Business Growth Through Strategic Endorsements | 30 Apr 2024 | 00:45:06 | |
In this episode of the Marketing Mindset podcast, Colby chats with Jacob and Victor Eriksson, co-founders of Boxbollen, an innovative startup that gamifies physical activity. Leveraging powerful celebrity endorsements from Tom Brady, Khloe Kardashian, and Bill Gates, they’ve racked up more than 200 million views on TikTok!During the interview, Jacob and Victor Eriksson share their unique approach to managing seasonal business cycles, a strategy that has been instrumental in their success. The...
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| Building High-Performance Creative Teams Pt. 2 | 25 Apr 2024 | 00:43:43 | |
Trying to strategically grow your creative team? This episode is a must-listen! Finding the right people for each role is critical to agency success, especially when managing a small team. That’s why this week’s episode of The Marketing Mindset Podcast explores the most essential hiring tips for creative teams. Specifically, it asks the question: how do you find the right strategist to lead a team of creatives?Along with Brighter Click’s Creative Strategist, Charlie Sargeant, Colby discusses ...
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| Building High-Performance Creative Teams | 18 Apr 2024 | 00:47:13 | |
How is a high-performing creative team built? We're answering that question in this week's episode of The Marketing Mindset Podcast! In the first part of an exciting new series, Colby sits down with Brighter Click’s Creative Strategist, Charlie Sargeant.Together, they discuss the dynamics of team-building, finding the right talent for each role, how to ensure new employees are aligned with company culture, and the lessons they’ve learned while hiring. Managing a team that includes sales,...
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| Embracing Creative Pragmatism with Tibi Founder Amy Smilovic | 11 Apr 2024 | 00:36:48 | |
Join us for another exciting episode of The Marketing Mindset Podcast as we delve into the fascinating world of fashion entrepreneurship with Tibi founder Amy Smilovic. With a relentless entrepreneurial spirit, Amy shares stories, tips, and marketing advice for aspiring founders and business owners. Throughout the episode, Amy gives insights into building a successful fashion brand over the past 27 years, cultivating a community of creative pragmatists, and why embracing authenticity and...
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| Achieving Thought Leadership through Organic Content with John Morris | 04 Apr 2024 | 00:37:54 | |
Prepare for an enlightening episode of The Marketing Mindset Podcast, as we’re joined by John Morris, Executive Director of Brand at Club Colors.John shares valuable insights into why brands should focus on articulating the "why" behind their brand, how to foster authentic experiences for your audience, and embracing the power of employee advocacy in shaping brand narratives.We discuss the nuances between marketing and branding, common fears surrounding employee personal branding on social me...
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