We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas. This is the first edit from out day at innocent so make sure to sub for more!

Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT

We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry. From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more. Let us know what you think of this style of interview and if you'd like to see more like this. https://themarketingmeetup.com/newsletter/

Storytelling is one of the best ways for marketers to get their message across and Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.

In this session, we'll learn:

🖼 Art - The secret of emotional communications
⚗️ Science - The chemistry & physics behind all great stories
🎭 Drama - Turning presentations into performances

A toolkit for creativity - Jodie Newman, The Business Allotment

Freelancing: should you take the leap? - Fiona Bradley, FB Comms

Personal Branding Scaled: The Compound Effect of a LinkedIn Famous Company - Phillip Ossai, OSSAI

How to Build a Community on Tik Tok - Rebecca Baty

How to Create a Successful Daily Routine (Not just like what the influencers make up) - Alice Lyons, Dark Coffee

Market research is one of the most underused tools in the armory of a marketer.

But, finding out what the market wants is a whole skillset in itself - and often, it’s not just as easy as asking them outright.

Vaughan Flood has dedicated his career to helping companies find out what their market really want using quantitative research - even going to the extent of building his own tool, now used by some of the most forward thinking companies in the world.

In this talk, he’ll share how you can find out not just what people are telling you, but also what they’re not through smart market research.

Getting the FD, MD and the wider business fully signed up to the value of marketing can be a real challenge for an in-house marketer or freelancer/agency trying to convince clients to do things ‘the right way’.

But, getting it right will boost your cred, get you enthusiastic support and help you get the budget you need to really make a difference.

So, how do you do it? Bryony Thomas and Rachael Wheatley are outstanding, smart speakers with bags of experience and models to implement today to help get the board, your boss, and the team on board with marketing. We know you'll love this session.

Robin has created numerous companies known for their culture. In this talk, he shares why it's important, and how he did it.

Even in 2022, Linkedin still presents one of the most abundant sources of organic reach for those looking to build their personal or business profile.

And with that comes opportunity. But, that opportunity is fraught with issues of confidence, knowledge gaps on what to be posting, and frankly - making Linkedin a pleasurable experience by knowing how to curate your feed.

Pragya and Lea have walked the walk when it comes to Linkedin - both have established strong personal brands, and their businesses are flourishing as a result.

So, how can you smash Linkedin for yourself or your business too? That’s what this session is all about!

Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action. Takeaways: - Discover techniques for confronting and overcoming fears that inhibit personal and professional growth. - Learn how to cultivate a mindset of courage and resilience in the face of challenges. - Gain actionable strategies for stepping out of your comfort zone and seizing opportunities.

The unknown can be scary and anxiety driving. These can in turn can hamper our ability to problem solve and make good decisions. So, how can we learn to deal with uncertainty?

Sam is partway through a world-first experiment into how to increase Uncertainty Tolerance. This talk is both an insight into how revolutionary ideas can be borne from uncertainty, and key insights, results and takeaways from the experiment itself.

Sophie Miller gets social media.

In the past 2 years, she’s grown a Facebook group of 9k+, 30k on Instagram, 61.1k on her company Linkedin page and 30k on her own personal Linkedin. More importantly - those folks are ENGAGED.

So, in a world that increasingly feels like social media provides very little bang for the buck - what does Sophie do that makes her and her company stand out so much and create a community who genuinely feel part of something?

As marketers, we love to say that data drives many of our decisions, strategies and tactical implementation.

Yet, the reality is for many marketers that we either don’t know how or where to find meaningful data. Even if we do have the raw data: bringing it to life in a way that tells stories that work both internally and externally is a challenge.

Thierry Ngutegure is really, really good at all of this.

He finds and creates data, and then uses it to tell stories that get buy-in from internal teams, or press for his clients. In this session, he’ll share:

- His research methods and sources for data gathering
- How he turns these into stories that create impact internally and externally
- Real-life examples of putting this into practice

In marketing we love change, but what about what won’t? The things that don’t change are the things that we can build strategies for the long term off the back of.

In this talk, the influential and well-known VP of Brand Planning at Jellyfish - Tom Roach, shares 7 unchanging principles of effective communication that are based on how our brains work, not on how specific technology works.

For an understanding of what really matters and a healthy dose of grounded thinking, be sure to make this session!

Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today.

I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised.

Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.

Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today.

I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised.

Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.

As marketers, we know the success of our product often hinges on our messaging. The words we use can make the difference between customers getting it — or not.

But with so many things to say, and only seconds to make an impression, it’s a struggle to find the right message. Where do you begin? What really matters to your audience? How can you stand out?

In this webinar with messaging strategist and conversion copywriter, Diane Wiredu, we’ll discover how to create effective messaging that builds your brand and resonates with your audience.

As marketers, we spend our time trying to reach people. We talk about the strategies and tactics to do as much all the time.

But isn't it more important that we resonate with them? That we're not just a pixel on a screen but a reaction created? An emotion stirred? An action prompted.

In this interview with global keynote speaker, host of Unthinkable podcast and multiple times author, Jay Acunzo - we'll explore what it really means to resonate with your audience, and more importantly - how to do it.

In this episode, Joe goes back to basics with the things he wish he had known when he started his marketing career

Sarah Warby has one of the most impressive CVs in marketing. More than that though, she's a clear thinker and a down to earth human being.

Now leading one of the most popular brands in the UK (and increasingly the world) - we asked Sarah to come and speak about her view that happiness breeds success, not the other way round.

Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha. She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation.

To watch the talk head over to https://youtu.be/FmHbX4BOfl4?si=cvwjXWGxl2_x9MbM

And for more of our in-person or online events visit themarketingmeetup.com

When planning digital campaigns, the focus is firmly on the data and rightly so. However, whilst we tend to create strategies based on the data we do have, the data that we don't have can be just as valuable but often gets overlooked. 

The reality is, no matter how much we know about our customer, product and channels, all strategies are based on assumptions. In this talk, we will discuss how we can not only identify those assumptions but turn them into optimisation opportunities that will help us improve future campaign performance and ultimately meet our business objectives.

This webinar will give you nine ways to have good, creative ideas.

Because there is nothing worse than a blank sheet of paper and fingers lingering over a keyboard, unsure what to type.

Our guest is Eddie Shleyner, one of the best copywriters in the world today.

His 50,360 Linkedin followers and 28,810 email subscribers would back us up on that 🙂

Ever caught yourself in that moment where the words get stuck in your throat and you don't say the thing you know to be right? Where you can see others join in, and want to, but can't bring yourself to make that step into the group? Or, simply not feeling like you are giving everything you can give through holding back for *some* reason?

All the while, you see people around you being heard, seemingly enjoying themselves and moving forward.

There are lots of good reasons this could be the case. But confidence... that's one you can do something about.

Kirtsy Hulse has helped tens of thousands of people across the world on their confidence journey. In a sentence, she helps people achieve more than they thought possible. She also happens to be a marketer :)

Social media has changed the world in many ways, but it's revolutionised consumer expectations. Not only are consumers expecting more in respect to communication with brands and how brands act, they're also now dictating the stories that brands tell. 

Join Mike Blake-Crawford to learn about 'social-first storytelling' and understand the components of storytelling that will be driving successful brands in the future.

Marketing briefs.

A big part of many of our lives as marketers and possibly the most important document in marketing. And yet so rarely done well, causing big problems from start to finish.

Two Effie award winning marketers, Pieter-Paul and Matt, saw the problem and have done something about it. With the help of Vaughan, they launched possibly the largest study into marketing briefs and the perceptions around them from both side of the briefing table. In this webinar, expect takeaways on:

- What are the biggest problems with marketing briefs
- What's the impact?
- Potential ways to reduce the damage and waste

Brains are bad at buying. They struggle to make even the simplest, most logical decisions. When decisions get tough they won't decide at all, they'll just grind up and do nothing. So how do you, the nimble marketer, get brains to not only make a decision - but make the right decision? Unfortunately most of what modern marketing attempts to do means we make decisions worse for brains...

Looking at advances in neuroscience we'll explore what the brain needs to decide to take action. You'll learn about 5 biases the brain uses like a crutch and what you can do about them to lower the barriers to conversions. By the end of the session you'll be armed with actionable know how to help increase conversions. By the end of the session you'll be armed with actionable know how to help increase conversions and keep brains choosing you.

What are the upcoming trends in social media and digital marketing? Andy Lambert provides the lowdown with a bevy of data!

Mentorship is one of those things that can help really elevate your career and your learning.

But how do you find the right mentor? Approach them? Be a good mentor? How can you be a good mentee?

We've gathered a panel of experienced mentors and mentees to share their experiences on how to make the most out of a mentorship relationship.

In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.

The pressure is real for brands to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that do always-on marketing well are often considered more recognizable and relevant. But it's not easy to implement.

In addition to always running campaigns, marketers need to ensure the content they promote is relevant throughout their prospect's buying journey. How does one be always on without having to always be working?

In this session, LinkedIn’s Senior Content Solutions Consultant Purna Virji shares how marketers can re-think their content planning approach and share frameworks and best-in-class examples for designing a scalable and sustainable always on content strategy.

And, of course, taking your questions too

At the end of 2020, Sophie Cross had an idea. A good old fashioned magazine in a time where the prevailing wisdom is to go digital.

In a few short months, Sophie conceptualised the magazine, targeted an audience, smashed her £12,000 target on Kickstarter, created and edited the magazine and had it land on doorsteps around the world.

How did she do it? This is the story.

Many marketers spend tons of money improving their SEO, creating blog content, investing in digital advertising, and doing all sorts of things to drive loads of traffic to their sites.

But those efforts can fall short for one simple reason: Your website sucks.

We’ve all become comfortable with 2-to-5% website conversion rates, but in reality, that means that 95% of our prospects are slipping through our fingers. CRO is a blend of UX, analytics and psychological triggers you can implement to get people to convert. In this talk, Mary shares the about low-hanging fruit CRO tactics that can drive up conversion rates quickly and effectively.

Matt McKie is the Global Head of Marketing for The Olympic Games, which is in itself... a bit crazy.

In this Q&A, we're going to ask him what he's learned about marketing in a career that has taken him through some of the world's best-known brands (not even hyperbole).

In this talk, Sahana gave a big middle finger to the advice "Fake it until you make it".

As a fellow sufferer of Imposter Syndrome, Sahana knows all too well the voice in your head screaming "Oh s***, what am I doing here? This is a massive mistake."

So shared a tried and tested toolkit of habits ánd exercises to overcome the dreaded Imposter Syndrome throughout your career (with a few tips for managers thrown in for good measure).

It's frustrating not being able to break away from the clutter, to be noticed, to stand out from a sea of competitors.

Everyone is telling you that differentiation is critical, yet no one talks about the HOW.
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In this session, 7 submitters were selected for LIVE laser coaching around radical differentiation.

How do you get businesses to buy into big, crazy, chaotic ideas?

Carrie and Steven have worked with companies to put dildos in Easter eggs and put Bernie Sanders on IKEA chairs.

In this talk, they speak through how they get businesses to take the risks they need to, to really disrupt the market.

Eddie Shleyner, Jo Watson & Dave Harland are three of the world's best-known copywriters who also happen to be smashing it on Linkedin. In this friendly chat, they'll share how they do it, and answer your questions 🙂

Sometimes the things that don't 'make sense' are the things that also send your company into the stratosphere.

In this talk, Rory addresses the tyranny of logic and why sometimes, we just need to be a bit more magical.

Confusion, conflict and chaos in the workplace are all a function of your inability to listen effectively. Communication is 50% speaking and 50% listening, yet only 2% of people know how to listen.

- Learn why Listening to the speaker is the wrong place to start communication
- Understand the Four most common barriers to your listening
- Explore the neuroscience of speaking, listening and thinking and its impact on communication.

Creating customer personas is one of the foundational skills of marketers across the world. But through commonality also comes confusion and poor implementation.

Adele has dedicated her attention to ridding the world of terrible personas. In this session, she shows you how.

We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.

Storytelling is one of the best ways for marketers to get their message across.

Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.

This fundamental marketing skill is one that can be taught, and in this session, Jeremy will help you learn.

PPC is one of the bedrock channels of any acquisition based campaign. It is, however, fraught with complexities and has the potential to be a cash drain.

In this talk, Anu talks you through how to PPC like a pro.

Purpose: often spoken about – rarely understood or met.

Laura has been doing the hard work of late, establishing what her purpose is, and the brand of her company.

In this session, she’ll share hers, and how you can find your own.