This episode features a conversation with Matthew Mahabadi, managing partner at DataStudio.tech and co-founder of iota-ML. Matthew explains the concept of hyper-personalization in email marketing, differentiating it from basic personalization. He provides insights and examples on how hyper-personalization works in both B2B and B2C contexts, discussing the importance of understanding the audience and leveraging data and machine learning for better engagement. Janice Dombrowski, from Stream Creative, dives deep into how marketers can start implementing these strategies effectively.

In this episode, we cover these topics:

• Introduction to Matthew Mahabadi and Hyper-Personalization
• B2B and Hyper-Personalized Email Marketing
• B2C Hyper-Personalization and Data Usage
• Advice for Beginners in Hyper-Personalization

Connect with Matthew here.

In this episode, Janice Dombrowski interviews Tony Gnau, a healthcare video expert, bestselling author, and three-time Emmy Award-winning videographer. They discuss the importance of using video in email marketing, practical tips for video integration, types of successful videos, and how to overcome barriers to video creation.

Key takeaways include:

Video topics including:

• Video marketing
• Videography tips
• Healthcare videos
• Case study videos
• Personalized videos
• Video integration
• Video in email
• Video content

Connect with Tony here.

In this episode of the Marketing Magnified Podcast, Janice Dombrowski speaks with Marilyn Gil, an email marketing expert, about the importance of a multi-channel marketing approach. Marilyn shares insights on creating cohesive strategies, tracking key metrics, and maintaining the human element in email marketing.

Topics include:

• Multi-Channel Approach and Its Importance
• Case Study: Telecommunications Client
• Tracking Metrics and Proving ROI
• Human Element in Email Marketing

You can connect with Marilyn ⁠here⁠.

In this episode of the Marketing Magnified Podcast, Janice Dombrowski speaks with Megan Boshuyzen, an award-winning senior email developer. They discuss the significance of email accessibility, essential design best practices, interactive emails, and more. This episode is ideal for both email marketers and developers.

A brief snapshot of what you'll hear more about in this episode:

• Best practices for email design
• Importance of email accessibility
• Examples of poor email accessibility
• Interactive email development
• Tools for testing email accessibility
• Future directions in email development

Connect with Meghan here 

Join Janice Dombrowski in this insightful episode of the Marketing Magnified Podcast as she hosts Jay Schwedelson, founder of SubjectLine.com and CEO of Outcome Media.

Discover powerful tips and techniques for crafting compelling email subject lines, effective use of emojis, and strategies to increase email open rates. Tune in for practical advice that you can implement right away to enhance your email marketing success.

Connect with Jay here

In this episode of the Marketing Magnified Podcast, Janice Dombrowski of Stream Creative, is joined by Jessica Best, an expert email strategist and owner of BetterAve (Better-Ave.com). Jessica shares valuable strategies and techniques for effective email marketing, emphasizing the importance of data, automation, and audience segmentation. She also provides practical insights on conducting email marketing audits to identify opportunities for improvement. Listen in for actionable tips and expert advice to elevate your email marketing game.

Connect with Jessica here

Welcome to the email marketing podcast mini series, delivering impactful insights in just about 10 minutes.