Marketing, Magic, & The Messy Middle: Wickedly Branded – Details, episodes & analysis
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Marketing, Magic, & The Messy Middle: Wickedly Branded
Beverly Cornell
Frequency: 1 episode/5d. Total Eps: 162
Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell
💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently.
With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed consultants, coaches, and creatives streamline their marketing efforts. Together, we'll identify where to focus your branding energy and eliminate wasted time on ineffective tactics. Let’s get started on your journey to clarity and connection!
What to Expect Each Week
Every Tuesday, we have insightful, fun, and honest conversations about marketing, branding, and business growth.
🌟 The Sparks: Business and Brand Breakthroughs
We jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact.
🔥 Branding, Visibility, and Marketing That Feels Right
Marketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are.
🎩 The Magic Hat: Fun and Unexpected Questions
Our magical purple sequined hat holds rapid-fire questions designed to keep things fun and spontaneous. Business should have a little magic too.
✨ The Magic Wand: Looking Back and Looking Ahead
With a wave of our wand, we take guests back to their younger selves and forward to their future legacy. What we build today shapes what we leave behind.
Who This is For
If you're feeling overwhelmed and overworked by the marketing grind, you're in the right place. You started your business with passion, but now seek more alignment, clarity, and traction. Perhaps you've DIY’d your brand and experimented with various strategies to find what truly works.
Here’s what we believe:
✨ Your brand magic is already in you.
You don’t need to hustle harder, you need clarity, confidence, and a strategy that fits you. Whether you're a coach, consultant, or creative entrepreneur who wants to stand out, attract the right clients, and market in a way that feels good, this podcast was made for you.
Why Tune In?
💡 At Wickedly Branded, we believe marketing is about more than visibility. It is about making a meaningful impact, connecting with the right people, and building a brand that truly reflects who you are.
New episodes drop every Tuesday. Subscribe now for real conversations, inspiration, and practical strategies to market your business in a way that feels right for you.
If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/ to sign up for our application, or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40
Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.
Your support matters and helps ensure we continue to produce this podcast. https://www.buzzsprout.com/2295030/support.
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Stop Guessing: Cash Flow Strategy That Builds Confidence | Jennifer Fizer
Season 7 · Episode 12
mardi 31 mars 2026 • Duration 41:38
Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
What if your business looks successful on paper… but still feels like you’re constantly scrambling for cash?
In this episode of the Wickedly Branded Podcast, Beverly sits down with financial strategist Jennifer Fizer to unpack the real reason so many entrepreneurs stay stuck in survival mode and it’s not what you think. From unpredictable cash flow to emotional money patterns, this conversation dives deep into the hidden gaps that keep business owners overwhelmed, underpaid, and unsure of their next move.
Jen shares her unconventional journey from agriculture to CFO, including buying and scaling businesses through uncertain times, and what those experiences taught her about money, confidence, and decision-making. Together, they explore how financial awareness is not just about numbers, it is about clarity, confidence, and creating a business that actually supports your life.
Three Key Marketing Topics
1. Cash Flow Awareness and Business Confidence
Many entrepreneurs focus on revenue but ignore cash flow, which creates constant stress and uncertainty. This episode breaks down how understanding your money changes the way you show up, make decisions, and grow your business.
2. The Emotional Side of Money in Business
Money is not just numbers, it carries shame, fear, and past experiences that impact how entrepreneurs operate. Jen shares how reframing money conversations helps business owners move from avoidance to empowered action.
3. Visibility, Trust, and Selling Financial Services
Selling financial support is challenging because clients often wait until they are desperate to invest. This conversation highlights how trust, storytelling, and testimonials can bridge the gap and help clients say yes sooner.
Follow Jennifer
Dare to be Wickedly Branded
PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
WickedlyBranded.com/Newsletter
• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
Part 2: From Chaos to Confidence: Building a Business That Lasts | Bob Negen
Season 7 · Episode 11
jeudi 26 mars 2026 • Duration 38:19
Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
Most entrepreneurs think they need a better marketing strategy. But what if the real issue isn’t strategy at all?
In this special episode, part 2, Beverly sits down with retail expert Bob Negen to unpack what actually drives long-term business growth. And it’s not quick wins, hacks, or doing more.
It’s habits. It’s mindset. And it’s learning how to stay in the game when things feel messy.
Bob shares his journey from starting a retail business with no experience and $2,000 to building a thriving company and helping thousands of small business owners succeed. Together, they explore the truth about the “messy middle,” why most people quit too early, and how real momentum is built over time.
Three Key Marketing Topics
1. The Long Game of Marketing Strategy
Marketing isn’t about quick wins or instant results. Sustainable growth comes from consistent habits and showing up over time, even when the results aren’t immediate.
2. Escaping the “Messy Middle”
Every stage of business growth comes with a frustrating middle phase where things feel unclear and hard. Learning to push through this phase is what separates businesses that grow from those that stall.
3. Mindset, Habits, and Momentum
Your results are a reflection of your habits, not just your strategy. When you shift your mindset and commit to small, consistent actions, momentum begins to build naturally.
Follow Bob
Dare to be Wickedly Branded
PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
WickedlyBranded.com/Newsletter
• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
Dare to be Wickedly Branded
PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
WickedlyBranded.com/Newsletter
• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
Work With Your Business: Systems That Actually Support You with Eden Lovejoy
Season 7 · Episode 2
mardi 27 janvier 2026 • Duration 38:58
Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
What if the reason your business feels heavy isn’t a lack of effort, but a lack of clarity and systems that actually support you?
In this episode of Spark & Ignite Your Marketing, Beverly Cornell sits down with Eden Lovejoy, founder of Your Virtual GM, for a powerful and honest conversation about leadership, systems, and what it really takes to move from overworked operator to empowered leader.
Three Key Marketing Topics Discussed:
1. From Overworked Operator to Empowered Leader
Eden breaks down why most entrepreneurs stay stuck in the weeds and how true leadership begins when you stop doing everything yourself. This shift creates space for growth, clarity, and sustainable momentum.
2. Systems That Create Freedom, Not Control
This episode reframes systems as tools for empowerment rather than restriction. Eden shares how clear systems support teams, reduce burnout, and allow business owners to step back without losing confidence or control.
3. Visibility, Confidence, and Leading Authentically
Beverly and Eden explore the pressure to “show up” in business and marketing and how letting go of the “shoulds” leads to more authentic visibility. When leaders show up as themselves, trust and connection naturally follow.
Dare to be Wickedly Branded
PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
WickedlyBranded.com/Newsletter
• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
Rediscover Your Entrepreneurial Why: Embrace Boldness and Ignite Your Passion | Beverly Cornell
Season 3 · Episode 2
mercredi 12 février 2025 • Duration 04:01
Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
In this powerful episode, I take you on a journey to rediscover the core of your entrepreneurial spirit. Whether you're just starting out or need a fresh perspective, this episode is packed with strategies and insights to help you find your 'why' and embrace boldness in your business endeavors.
Discover Your Why: Learn how to pinpoint the moments that spark your entrepreneurial spirit. I guide you through three critical questions: What problems are you passionate about solving? What are your unique strengths? How do you want to be remembered? These questions will help you identify your motivations and use them as a beacon to navigate challenges and achieve success.
Embrace Boldness: In the competitive world of small business, boldness can be your secret weapon. I share actionable strategies on how to inject boldness into your marketing messages, product offerings, and customer interactions. Stand out from the crowd with daring campaigns, innovative products, and exceptional customer service.
Reignite Your Passion: Feeling like your entrepreneurial flame is flickering? I offer three ways to rediscover your passion: Reflect on your why, connect with your community, and give yourself permission to innovate. These steps will help you reignite your entrepreneurial fire and transform your business strategy.
Join us for an episode filled with inspiration and practical advice that will help you navigate your entrepreneurial journey with renewed passion and boldness.
Dare to be Wickedly Branded
PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
WickedlyBranded.com/Newsletter
• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
7 Minutes to Mastering Content Marketing: Strategic Tips | Beverly Cornell
Season 3 · Episode 1
mercredi 12 février 2025 • Duration 07:35
Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
In this solo episode, recorded during our conversation with Kelly Clement the founder of Watermelon Math, we dive into the essentials of content marketing and offers practical advice for small business entrepreneurs. When executed strategically, content marketing can significantly enhance marketing efforts and drive business growth.
I outline the process of creating a content strategy, starting with identifying key content areas relevant to your niche. I introduce the concept of content buckets, breaking down high-level topics into subtopics to ensure comprehensive coverage and organization.
To maximize impact, I suggest structuring content like a pyramid, starting with basic information and building up to advanced content. I emphasize the importance of repurposing content effectively, transforming a single blog post into guides, worksheets, checklists, and videos to extend its reach.
I highlight using repurposed content as lead magnets to grow your email list and establish authority. And discuss integrating content with your overall business strategy and visualizing end goals, like creating comprehensive guides with practical insights.
Tune in now to learn how to develop and execute a successful content marketing strategy, and harness the power of content to grow your business.
Dare to be Wickedly Branded
PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
WickedlyBranded.com/Newsletter
• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
Season 3 - Spark & Ignite Your Marketing
Season 3 · Episode 1
mercredi 12 février 2025 • Duration 00:41
Thank you for following along with us on this journey! Please enjoy season 3 of the Spark & Ignite Your Marketing Podcast.
PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
WickedlyBranded.com/Newsletter
• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
Part 2: 80% Energy, 20% Strategy: How to Build a Business on Your Terms | Megan Camille
Season 2 · Episode 27
mardi 11 février 2025 • Duration 29:06
Listen to Part 1 Here!
In Part 2 of this powerful conversation on Spark and Ignite Your Marketing, Beverly and Megan Camille dive even deeper into the magic of intuition, alignment, and business success. Megan shares how to break free from survival mode, the power of collaborative marketing, and why making decisions from expansion (not comfort) leads to true freedom. Plus, hear Beverly’s own transformation story and the moment she realized she had to become her own best case study. If you're ready to embrace your power, trust your instincts, and take bold action, this episode is for you!
Three Key Topics Discussed:
- From Surviving to Thriving: The Mindset Shift That Changes Everything: Megan shares how even successful entrepreneurs can get stuck in a scarcity mindset and why shifting out of survival mode opens the doors to abundance. She highlights a client success story that proves it's safe to let business be easy.
- Marketing That Works: Simplicity, Testing, and Collaboration: Beverly and Megan discuss why clarity and consistency are the real secret to great marketing. Megan reveals her favorite marketing strategy, collaborative marketing, and why she tests every campaign three times before making a decision.
- The Courage to Take Action Before You're Ready: Megan challenges listeners to move faster on their ideas and trust their gut instead of over-processing. She explains how making bold, intuitive decisions creates momentum and success—even when the outcome isn’t immediately clear.
Follow Megan:
Megan Camille | LinkedIn
P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Dare to be Wickedly Branded
PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
WickedlyBranded.com/Newsletter
• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
Part 1: 80% Energy, 20% Strategy: How to Build a Business on Your Terms | Megan Camille
Season 2 · Episode 26
mardi 4 février 2025 • Duration 25:35
In this episode of Spark and Ignite Your Marketing, host Beverly Cornell chats with Megan Camille, a psychic and intuitive business consultant who's transformed her unique gifts into four thriving businesses. Megan shares how trusting her inner guidance led her to build four successful businesses, why energy matters more than tactics, and how you can design a business that actually supports your life (instead of the other way around). If you’ve ever felt torn between logic and instinct, this conversation will inspire you to lean into what feels right and build something extraordinary.
Three Key Topics Discussed:
- Trusting Your Intuition in Business: shares how intuition is the "language of the divine" and how learning to trust those inner nudges can lead to alignment, success, and joy in business. She explains why many entrepreneurs override their intuition with logic—and how to shift into trusting their gut instead.
- Creating a Business That Aligns with Your Life: Megan’s journey highlights the power of designing a business that supports your lifestyle rather than dictating it. She shares how she transitioned from long work hours in a traditional business to building multiple successful ventures with more flexibility and freedom.
- The 80/20 Rule: Energy vs. Strategy in Entrepreneurship: Megan explains why business success is 80% energetics and 20% strategy, challenging the traditional mindset that tactics alone drive results. She dives into the importance of internal work—clearing limiting beliefs, expanding receptivity, and stepping into alignment—to fuel business growth.
Follow Megan:
Megan Camille | LinkedIn
P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Dare to be Wickedly Branded
PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
WickedlyBranded.com/Newsletter
• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
The Business of Passion: Turning Worms, Sprouts, and Joy into Gold | Cathy Nesbitt
Season 2 · Episode 25
mardi 28 janvier 2025 • Duration 41:59
Discover the enchanting world of Cathy Nesbitt, the founder of Cathy's Crawly Composters, Cathy's Sprouters, and Cathy's Laughter Club, in this transformative episode of Spark and Ignite Your Marketing. Cathy shares her journey as an “accidental entrepreneur,” tackling global issues like food waste and mental health with her trifecta of worms, sprouts, and laughter. Tune in for insights on building a purpose-driven business, harnessing media for authority, and finding joy in the smallest and sometimes wiggliest places.
Three Key Topics Covered:
- Sustainability in Action: Composting and Beyond: Cathy shares how worms can transform waste into nutrient-rich soil, offering practical solutions for anyone passionate about reducing their environmental footprint. Her perspective proves that even small changes, like indoor composting, can make a massive impact.
- The Intersection of Passion and Business: Hear Cathy’s candid reflections on how she turned personal interests into a thriving, multifaceted business. Learn how she identified her unique audience, pivoted through challenges, and stayed committed to her mission of creating a better world.
- The Healing Power of Laughter: Cathy dives into the benefits of laughter yoga, a unique practice blending fun and cardiovascular health. Her dedication to spreading joy through this technique underscores its importance in combating today’s mental health challenges.
Follow Cathy:
Cathy Nesbitt | Linked In
Cathy Nesbitt | YouTube
P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Dare to be Wickedly Branded
PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
WickedlyBranded.com/Newsletter
• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
Navigating Challenges with Confidence | Kyle Coon
Season 2 · Episode 24
mardi 21 janvier 2025 • Duration 35:47
In this episode of Spark and Ignite Your Marketing, Beverly Cornell welcomes Paralympian, speaker, and author Kyle Coon to uncover the transformative power of communication. From climbing rock walls to competing in the Paralympic Games, Kyle shares his inspiring journey of overcoming obstacles and mastering the art of impactful conversations. Discover how curiosity, empathy, and courage can help you connect, grow, and achieve extraordinary results—whether in business or life.
Three Key Topics Covered:
- The Foundations of Impactful Communication: Kyle emphasizes the importance of curiosity and empathy in building meaningful conversations that foster trust and opportunities. He explains how these principles apply to both personal and professional success.
- From Challenge to Confidence: Kyle’s Journey: Kyle shares his remarkable story of losing his sight at age six and how adventure sports like rock climbing helped him build resilience, courage, and an unstoppable drive to succeed.
- Practical Strategies for Better Relationships and Results: Learn Kyle's actionable insights on crafting conversations that inspire trust and drive action, including his five-step process for turning questions into opportunities.
Follow Kyle:
Kyle Coon | LinkedIn
Kyle Coon | Instagram
Kyle Coon | Youtube
Kyle Coon | Facebook
P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.
1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.
Dare to be Wickedly Branded
PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
WickedlyBranded.com/Newsletter
• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
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