Marketing Made Easy for HR Consultants – Details, episodes & analysis

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Marketing Made Easy for HR Consultants

Nick Poninski

Business

Education

Business

Frequency: 1 episode/7d. Total Eps: 127

Hey there!

Welcome to Marketing Made Easy for HR Consultants podcast, hosted by me, Nick Poninski.

This is the show that helps HR experts install simple systems so they can grow with clarity, confidence, and control.

Each week, you’ll discover practical strategies to build a predictable pipeline of premium, great-fit clients — without expensive ads, constant posting, or endless networking.

So if you want predictable leads, premium clients, and profitable pricing, you’re in the right place.

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New episodes every Wednesday and Sunday.

Find out more at www.theinfluentialconsultant.co.uk

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To support the show please leave a review at:

https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732

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https://theinfluentialconsultant.co.uk/the-book/
255 shares
https://theinfluentialconsultant.co.uk/the-client-control-method/
127 shares
https://theinfluentialconsultant.co.uk/fastlaneformula100/
127 shares

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Reflecting on 2025 and Planning for the Future of the Podcast

Wednesday, December 10, 2025 • Duration 07:52

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

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The Moment Everything Clicked for Paul Neal

Friday, December 5, 2025 • Duration 42:51

In today’s episode, I’m joined by Paul Neal, from Verdant Purpose HR.

An HR consultant who went from posting, hoping and winging it to finally building a consultancy he could rely on.

When Paul first came to me, he was doing what most HR consultants quietly end up doing:

• Posting on LinkedIn when he remembered

• Taking the odd referral

• Trying to be consistent without any real structure

• Wondering why everything still felt unpredictable

He wasn’t doing anything “wrong”… he just didn’t have a system that actually worked.

In this conversation, Paul shares the exact moment everything clicked — the moment he stopped winging it, narrowed his niche, plugged in a simple, controlled funnel, and finally started feeling confident about where his next clients were coming from.

We talk about:

• The mistakes almost every HR consultant makes at the start
• How Paul realised he was building his business backwards
• Why “generic HR content” was killing his engagement
• The mindset shift that changed how he sold his services
• The sales call that closed in 7 minutes
• How niching into charities transformed his clarity and results
• Why a predictable pipeline gave him the confidence to think bigger

If you’ve ever thought “I should be further ahead by now” or “I’m doing all the things but nothing feels predictable,” this episode will feel like looking in a mirror.

Paul’s story is proof that when you add structure, clarity and a simple system — everything changes.

👉 Listen now and see what’s possible for your own consultancy.

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

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Is LinkedIn Sales Navigator Worth The Investment?

Wednesday, November 5, 2025 • Duration 09:43

If you’ve ever wondered whether LinkedIn Sales Navigator is worth paying for as a self-employed HR Consultant… this episode is for you.

Because in this episode, I break down when Sales Navigator can genuinely help you win more work… and when it quietly keeps you stuck in feast-and-famine mode.

Because the truth is:

Sales Navigator can be great — but only under the right conditions.

And if you want consistent, predictable lead flow, there’s something even more important you need in place first.

Here are five things you’ll discover in this episode:

Why Sales Navigator works for some HR Consultants — but not for most
How missing something vital can actually turn Sales Navigator into an expensive time-waster
When manual outreach is perfectly fine… and when it becomes your biggest bottleneck
Why you should avoid Sales Navigator if you want to avoid feast and famine - and what you should do instead
How to think about lead generation so clients come in even when you’re not online

So if you’ve ever felt unsure about whether Sales Navigator is worth the money… or you’re tired of guessing how to get consistent clients… this episode will give you clarity.

Timestamps:

00:00 — Should HR consultants use LinkedIn Sales Navigator?
00:37 — What Sales Navigator actually does
01:03 — Advanced lead filters explained
01:43 — Saving leads & accounts
02:18 — Sales Nav vs standard LinkedIn
02:40 — When Sales Navigator works best
03:07 — Why Sales Nav multiplies current results
03:47 — Sales Nav won’t convert leads for you
04:25 — Manual outreach = feast or famine
05:12 — My experience using Sales Navigator
05:54 — What you need before Sales Nav pays off
07:10 — Build a predictable leads system
07:47 — One Funnel. Endless Leads. Workshop
08:34 — Should YOU buy Sales Navigator?

5 Essential Tips to Sell Your Services (With $200 Million Selling Copywriter, Mike Samuels)

Wednesday, July 3, 2024 • Duration 32:10

In the latest of a series of interviews with experts we're joined by Mike Samuels who'll be sharing 5 essential copywriting tips for HR Consultants to help them get more sales of their services.

Mike is a copywriting expert and has sold over $200 million dollars' worth of stuff over the course of his career, so you're in for a treat if you tune in.

You'll discover...

The most important step in marketing yourself as a HR Consultant (you'll have heard this one before, no doubt).
What to do once you get a bit of a following on social media and you want to convert them into cash.
The EXACT thing to say to your target market if you want them to choose you as their HR Consultant instead of one of your competitors.
Why playing Bingo can help you launch your services (Hint: It's nothing to do with getting a mega speaker and shouting about your offers!)
And how to use your personality in your copy to stand out from the masses of HR Consultants out there.

So make sure to tune in and discover how writing words can help you generate more cash.

And if you want any further info on Mike then check out his website here.

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

Resolving Conflict for a More Productive Workforce - an Exclusive Conversation With Mediation Expert, Emma Jenkings

Wednesday, June 26, 2024 • Duration 37:16

If you've been in an organisation and seen discontent between 2 or more people (and let's be honest, who hasn't?) but not been entirely sure on how to resolve the situation... then this podcast is for you.

We hear from mediation expert consultant, Emma Jenkings on...

How to spot the grumbling of discontent BEFORE that grievance hit your desk.
The key steps to take in ANY mediation situation - so you can handle any and every complaint that comes your way (or at least know what you're looking for if you're considering hiring an external resource)
Why an external meditation is often BETTER than an internal mediator - and gets the best reconciliation for all parties.
What to aim for in a mediation meeting (and it ISN'T for everyone to be friends and shake hands).
What mediation ACTUALLY is - and what it isn't.

So tune in today if you want to understand how to handle disgruntled employees so you get a better working environment with more productivity... and avoid sweeping the situation under the carpet because that just won't help anyone.

And if you want to get in touch with Emma her website is here.

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉

Lessons From Over a Decade as a Successful, Independent, Self-Employed HR Consultant: A Conversation With Ruth George

Wednesday, June 19, 2024 • Duration 38:47

Today's episode is a conversation with Ruth George and you'll discover...

👉 Why Ruth setup her HR Consultancy in the days when it was still a rather unusual endeavour.
👉 How CIPD membership has helped her develop a solid client base.
👉 What to do when the inevitable feast or famine kicks in.
👉 Why having the right network is key to your success.
👉 Where your website can be an important part of the customer journey.

In case you didn't know, Ruth is a Chartered Member of the CIPD with over 25 years' experience in senior HR management roles, including, as HR Director at Gallagher Heath - a leading UK insurance broker in the City.

Nowadays she's a self-employed, independent HR Consultant and has over a decade of experience to share.

On top of all that, she's also Chair of the CIPD branch in Hertfordshire with over 3,500 members - one of the largest branches in the country.

So make sure to tune in to hear her story and advice, and if you want to reach out to her, she's at http://www.ruthgeorge.com/

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

3 Banging Lead Gen Strategies You Can Plug In to Your Business TODAY to Get Clients THIS Week

Wednesday, June 12, 2024 • Duration 25:15

In this episode you'll discover:

👉 The single cheapest way of generating leads that everyone does badly - but you can do much better by following the steps laid out in this episode.
👉 The 3 simple lead gen strategies you can implement TODAY and get clients this week.
👉 What to do when crafting any lead gen strategy to ensure you get an ROI.
👉 Why the first step of EVERY lead gen strategy is actually more important than WHAT your actual strategy is.
👉 Where you can find an abundance of perfect-fit leads to contact for your business today for UNDER £10.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

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The Simple Reason Why You Shouldn't Publicly Share Your Prices

Wednesday, June 5, 2024 • Duration 21:34

Pricing is a confusing topic for HR Consultants. Especially when they first go self-employed.

Deciding what to charge… whether to share their prices publicly or not… and how to even talk about money with leads and clients in the first place.

It’s all a far cry from their days in the corporate world.

But when you go self-employed, you need to make sure you don’t just charge your worth, you actually get paid your worth, too.

That’s not always easy.

So in this episode we delve into pricing, how to share your prices, and whether to share them publicly or not.

You’ll also discover:

👉 The single most important thing to consider when it comes to sharing your prices - publicly or not.

👉 3 genius psychological hacks you can use to make your prices seem like a bargain without discounting.

👉 How to answer “How much do you charge?” - without quoting the wrong price.

👉 Why publicly sharing your prices might be losing you sales, and what you should be doing instead.

👉 The 2 simple things your website MUST have if you don’t want to scare potential clients away.

So check out this episode today.

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

5 CRAZY Reasons Why You Aren’t Charging Enough for Your HR Services

Wednesday, May 29, 2024 • Duration 23:42

Pricing can be a confusing topic when you first go self-employed.

Deciding what to charge… whether people will pay your fees or not… and whether you’re actually worth what you want to charge…

Pricing is a minefield that nobody prepares you for when you go self-employed.

But just like for EVERY OTHER business out there, pricing is important.

Charge too little, and you may feel resentful of the client.

Charge too much, and you won’t get the work.

So, where’s the middle ground?

Well, that’s what we’re gonna discuss on today’s episode where you’ll discover.

👉 Why lowering your prices might make it harder to get clients - rather than easier.

👉 The hidden psychological barriers that can lead to you to massively undercharge for your services.

👉 How trying to charge the same as your competitors can mislead you into undervaluing your services.

👉 3 simple strategies for helping you set prices that reflect your worth… and your clients will be happy to pay.

👉 When to get feedback on the work you’ve completed - and what to do with that feedback so you can confidently charge higher prices and get more clients.

So check out this episode to discover all this and more.

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

12 Weird Reasons You Don't Get the Leads, Clients and Sales You Deserve as an Expert HR Consultant

Wednesday, May 22, 2024 • Duration 23:14

In this episode you'll discover:

👉 How to get way more enquiries and sales with just one TINY change to your marketing activities.
👉 The one essential thing you need to do BEFORE trying to get any sales whatsoever.
👉 What "game" to play when launching your services to ensure you get more sales than ever before.
👉 The simple phrase you can use to make it a no-brainer for people to want to work with you.
👉 You know customer testimonials are key for sales, right? - But do you know how to share them. You're probably doing it wrong...
👉 It's OK to just plonk your prices directly on your website without any context, right? WRONG. And for a very good reason.
👉 PLUS, the maximum you should charge for your HR services if you want to sell "off the page".

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/

Marketing Made Easy for HR Consultants – Details, episodes & analysis

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Marketing Made Easy for HR Consultants – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other32

Amazon3

Google Docs3

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other32

Amazon3

Google Docs3