Explore every episode of the podcast Marketing Made Easy for HR Consultants

Why do some brilliant HR consultants still have no idea where their next batch of leads or clients is going to come from?

Most of the time, it's not because they're doing the "wrong" things.

They're posting on LinkedIn. Networking. Asking for referrals. Creating content. Trying outreach. Maybe they've even built a lead magnet or started an email list.

The problem is that none of it is operating as one connected system.

In Part 1 of this six-part series, I'm introducing the 3 Phase Pipeline — the framework I use with my clients to get a more predictable flow of leads and clients into their world.

You'll discover:

• Why doing more marketing isn't necessarily the answer when you need more clients
• The crucial difference between an audience, a lead and a client
• The three phases every HR consultancy needs to think about if it wants greater control over growth
• Why you can be getting plenty of attention and still have a broken pipeline
• Where nurture really fits — and why it starts much earlier than most consultants realise
• The question to ask before adding yet another marketing tactic to your business
• Why the same underlying principles apply whether you're aiming for £70K, £100K or £1m

I'll also share the experience that made me realise I'd been doing plenty of marketing but hadn't actually built a proper system behind it.

If you'd like to see where your own pipeline may be lacking, take the 12-question Pipeline Quiz using the link below.

If you already know you want support building your pipeline, you can also join the Success Squad.

And if you want me much more closely involved in building it with you, use the Roadmap Session link to explore whether Fastlane Formula is the right fit.

Next week's episode is Part 2: Connect — where we'll explore how to decide who you're trying to attract and give the right people a reason to pay attention.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

In today’s episode, I’m joined by Sarah Shewan, an independent HR consultant who has spent more than 15 years working in HR—including at HR Director level within professional football.

Sarah’s consultancy was already moving in the right direction.

She had clients.

She was generating repeat business.

And she'd almost replaced the salary she left behind when she started working for herself.

But, in her own words, she felt like she was “bumbling along.”

Her business was growing—but not as quickly or deliberately as she wanted it to.

Like many HR consultants, Sarah knew she was good at delivering HR.

But being an experienced HR professional doesn’t automatically mean you know how to market, grow and scale an HR consultancy.

After attending one of my Pipeline Playbook webinars, Sarah became the very first person to join the revamped Success Squad.

In this episode, she shares why she joined, what she has discovered inside and how it has changed the way she thinks about the future of her business.

We talk about:

• Why Sarah wanted to grow her already-successful consultancy more quickly
• The uncertainty that remains when you don’t know where the next client will come from
• Why being an HR expert doesn’t automatically make you an expert at building a business
• How Sarah moved from “bumbling along” to thinking more ambitiously
• Why the Success Squad’s focus on HR consultants made such a difference
• How the step-by-step Pipeline Playbook has removed the uncertainty about what to do next
• The value of templates, landing pages and practical implementation support
• Why accountability has helped Sarah become more consistent with her marketing
• What it’s like to receive feedback and support whenever you feel stuck
• The camaraderie that comes from working alongside other independent HR consultants

Sarah also explains why joining felt like a “no-brainer”—and why gaining just one small client could pay for several months inside the Success Squad.

If your consultancy is doing reasonably well but you know it could be growing more quickly, this episode will help you see the value of following a proven process rather than trying to work everything out by yourself.

You don’t need to have everything figured out.

You don’t need to be a technical expert.

And you don’t need to spend thousands of pounds on a general business coach who doesn’t understand HR consultancy.

You need a clear process to follow, practical tools to help you implement it and somebody you can turn to whenever you get stuck.

👉 Listen now to hear Sarah’s honest experience of joining the Success Squad.

And if Sarah’s story sounds familiar, check the link below to find out more about the Success Squad.

You’ll get the complete Pipeline Playbook, ready-made templates, regular support from me and a community of HR consultants building their businesses alongside you.

https://nickponinski.com/exclusive

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’re new to Marketing Made Easy for HR Consultants, you’ve got more than 100 episodes to choose from.

Which is great… but where the hell do you start?

In this episode, I’ve picked five episodes from the back catalogue that I think every HR consultant should listen to if they want to build a more predictable pipeline of leads and clients — and ultimately grow towards a £100K+ consultancy.

I’ll explain why I’ve chosen each one, what you’ll get from listening, and the order I’d recommend tackling them in.

The five episodes cover:

• The four numbers you need to know if you want to understand exactly where your pipeline is working — and where it’s breaking down.
• The nine things every HR consultant needs to build the foundations of a successful £100K+ consultancy.
• Nine marketing truths that will help you stop relying on random activity and start thinking differently about how you market your business.
• A live coaching session with an HR consultant getting up to 140,000 LinkedIn impressions — and how she can turn all that attention into leads and sales.
• The story of an HR consultant who won two clients within five days of joining the Success Squad — and the simple actions that helped him do it.

You don’t have to listen to them in order.

But if you’re new to the podcast and wondering where to begin, start here.

Links to all five episodes here:

1. https://www.buzzsprout.com/2238493/episodes/17603787 
2. https://www.buzzsprout.com/2238493/episodes/16500669
3. https://www.buzzsprout.com/2238493/episodes/15673043
4. https://www.buzzsprout.com/2238493/episodes/17557097
5. https://www.buzzsprout.com/2238493/episodes/19680045

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

In today’s episode, I’m joined once again by Paul Neal, from Verdant Purpose HR.

Since we last spoke, Paul has supported around 25 charities and turned what was once just an idea into a genuine consultancy.

But after a few successful months, things began to slow down.

The familiar feast-or-famine cycle returned—and Paul realised he missed the accountability, support and momentum he’d had when we worked together.

So, he (re)joined the Success Squad.

Within five days, Paul used one simple email to generate two opportunities:

• One existing client upgraded their support
• One long-term email subscriber became a new client

But it wasn’t just the email that made the difference.

Paul also changed the way he handled the sales conversations, got paid to prepare his proposal and used the Success Squad community to work through the opportunity rather than trying to figure everything out alone.

In this conversation, we talk about:

• Why Paul came back after previously working with me

• What caused his consultancy to stall after several successful months

• The simple email that generated two opportunities

• How a seemingly cold lead turned into a paying client

• Why Paul got paid to prepare his proposal

• How a second sales call helped him handle objections and win the work

• Why access to lessons isn’t always enough to keep you moving

• The value of accountability, feedback and being surrounded by other HR consultants

• Why launching something at 20% is often better than waiting for perfection

Paul is completely honest about the reality of building a consultancy alongside a full-time job—including the lack of time, the feast-or-famine cycle and how lonely running a one-person business can sometimes feel.

His experience is also proof that you don’t always need another complicated marketing strategy.

Sometimes, one simple action—combined with the right advice and support—is enough to create an immediate return.

👉 Listen now to discover what Paul did, why it worked and how you could apply the same approach to your own consultancy.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

In today’s episode, I’m talking about why so many brilliant HR consultants still feel like invisible experts.

You know you’re good at what you do.

You’re posting on LinkedIn, attending networking events and trying to stay visible.

But those activities aren’t reliably turning into conversations, enquiries or clients.

You’re doing plenty of marketing… but everything still feels unpredictable.

The problem probably isn’t your expertise.

And it might not even be a lack of visibility.

The problem is that your marketing activities aren’t connected to a clear route that somebody can follow.

In this episode, I explain why LinkedIn posts, networking events and referrals aren’t a pipeline by themselves — and introduce the three things you need to turn disconnected activity into a simple client acquisition system.

We talk about:

• Why more visibility doesn’t automatically create more clients
• How disconnected marketing keeps returning you to zero
• Why LinkedIn and networking should start the journey — not become your entire strategy
• The danger of relying on the right person noticing you at exactly the right time
• How to Connect with a clearly defined group of people
• Why you need to Capture the interest of prospects who aren’t ready to buy yet
• Why people buy Offers, not lists of HR services
• How Connect, Capture and Convert work together to create a proper pipeline

If you’ve ever thought “I’m doing all the things, so why isn’t anything happening?” or “Why does finding my next client still feel like luck?”, this episode will help you see what’s missing.

You don’t need thousands of followers.

You don’t need to spend every evening networking.

And you don’t need to become pushy or salesy.

You need a clear route that takes somebody from discovering you to understanding why they need you — and what they can buy.

👉 Listen now and discover how to stop feeling like an invisible expert.

And if you’re listening before Monday 24 August, join me at Pipeline Playbook Live, my free online event for independent HR consultants who want a clearer, more predictable route to clients.

Check the link below to register — or, if the event has already taken place, look for details of my next free live event.

https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ 

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

In today’s episode, I’m joined by Paul Neal, from Verdant Purpose HR.

An HR consultant who went from posting, hoping and winging it to finally building a consultancy he could rely on.

When Paul first came to me, he was doing what most HR consultants quietly end up doing:

• Posting on LinkedIn when he remembered

• Taking the odd referral

• Trying to be consistent without any real structure

• Wondering why everything still felt unpredictable

He wasn’t doing anything “wrong”… he just didn’t have a system that actually worked.

In this conversation, Paul shares the exact moment everything clicked — the moment he stopped winging it, narrowed his niche, plugged in a simple, controlled funnel, and finally started feeling confident about where his next clients were coming from.

We talk about:

• The mistakes almost every HR consultant makes at the start
• How Paul realised he was building his business backwards
• Why “generic HR content” was killing his engagement
• The mindset shift that changed how he sold his services
• The sales call that closed in 7 minutes
• How niching into charities transformed his clarity and results
• Why a predictable pipeline gave him the confidence to think bigger

If you’ve ever thought “I should be further ahead by now” or “I’m doing all the things but nothing feels predictable,” this episode will feel like looking in a mirror.

Paul’s story is proof that when you add structure, clarity and a simple system — everything changes.

👉 Listen now and see what’s possible for your own consultancy.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’re an HR Consultant who’s tired of the feast-and-famine cycle — one month fully booked, the next wondering where the next client will come from — this episode is going to feel like a turning point.

In this conversation, Lucia shares how she went from “no idea where my next client is coming from” to building a predictable, confidence-boosting pipeline that works quietly in the background while she gets on with client work.

Here’s what you’ll take away:

• Why relying on referrals and hope keeps so many HR Consultants stuck — and why Lucia felt that panic of “nothing on the horizon” before working with me.
• The simple shifts she made that turned overwhelm into clarity and gave her a clear, repeatable plan for finding clients.
• How building her first funnel (and later, her own ads) changed the way she thought about marketing forever.
• Why predictability isn’t about doing more — it’s about doing the right things in the right order.
• How having structure, support, and accountability helped her finally stop winging it and start growing with intention.
• The surprising confidence that comes from knowing you can turn leads on and off whenever you need to.

If you’re done with guessing, done with waiting, and done with feeling like you’re “one dry month away” from panic…

Lucia’s story will show you what becomes possible once you finally have a system you can trust.

Tune in — this might be the moment everything clicks.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’re an HR Consultant who wants to offer something your competitors don’t, something that instantly makes clients trust you more and rely on you more… this episode is for you.

I sat down with Tom Vivace — People expert, L&D specialist, and Founder of Viva People — to unpack why colour profiling is one of the simplest commercial advantages any HR consultant can add to their business.

In this conversation, you’ll hear:

• Why colour profiling cuts through drama and turns complex behaviour into a simple, shared language.
• How it helps you diagnose problems before they become grievances.
• Why it’s easier to sell than you think — and why clients usually refer you after doing it.
• How you can use it to coach leaders, build better teams, and add real value to every proposal.
• The truth about natural vs. adapted behaviour, and why understanding both changes the way you work.

So if you want a simple, affordable, high-impact service that helps you stand out from every other HR consultant… tune in.

This might be the missing piece you’ve been looking for.

Here's the link to get in touch with Tom: https://vivapeople.co.uk/

Timestamps:

00:00 – Introduction: Why HR Consultants Need Strategic Tools Beyond Policies
 01:00 – What Is Colour Profiling? Simple Definition for HR Consultants
 02:30 – How Psychometrics Improve Communication, Teamwork, and Culture
 04:10 – The Real Reason Businesses Love Colour Profiling (Easy to Understand Results)
 05:20 – Why Colour Profiling Works at Every Level: Junior to C-Suite
 06:40 – Using Colour Profiling to Fix Poor Email Communication and Misunderstandings
 08:00 – Why HR Teams Use Psychometrics: Conflict Reduction and Psychological Safety
 10:10 – Colour Profiling for Change Management and Team Restructures
 12:00 – How HR Consultants Can Use Colour Profiling in Recruitment and Onboarding
 14:10 – The Commercial Impact: Reducing Grievances, Drama, and HR Headaches
 16:00 – How Colour Profiling Builds Stronger Teams and Faster Rapport
 18:00 – Real Example: Opposites Working Together (Yellow vs Blue Energy)
 21:00 – Natural vs Adapted Behaviour: What HR Consultants Must Understand
 24:20 – Why Your Colour Profile Changes Over Time (And What That Means for Clients)
 27:00 – How to Sell Colour Profiling as a High-Value HR Service
 29:00 – ROI: Engagement, Retention, Communication and Leadership Development
 32:00 – How HR Consultants Can Add Colour Profiling to Their Offers Immediately
 34:00 – Where to Start: Getting Trained, Qualified, or Partnering with Tom
 35:30 – Final Advice for HR Consultants: Why Colour Profiling Is a Commercial Advantage
 36:03 – Outro: Why This Tool Helps You Stand Out in a Crowded HR Market

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding.

But here’s the simple truth: You don’t get new results by doing the same old things.

Most people try to upgrade their life while keeping everything else the same — same habits, same prices, same routines, same thinking. Then they wonder why nothing shifts.

In this Sunday Session, I’m exploring why what got you here won’t get you there — and why growth only happens when you’re willing to evolve.

We dig into everything from maintaining your health and relationships to the mindset shift needed to go from £100K to £200K — because you can’t network your way to the next level. At some point, you need a new approach.

You’ll hear a simple analogy about a new-build house losing its shine, and how it perfectly mirrors what happens when we stop improving ourselves.

So tune in, reflect, and ask yourself: What needs to change if you want things to change?

Because how we change… is how we grow.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’re an HR Consultant who’s doing all the right things — posting, networking, sending the odd newsletter — yet still wondering why the consistent clients aren’t showing up…

This episode is going to be a breath of fresh air.

In this episode, you’ll finally understand why all your effort hasn’t turned into predictable leads, clients, sales and profits — and what needs to be in place so it does.

Here’s what you’ll discover:

• Why the tasks you’re relying on (like LinkedIn and networking) can only take you so far — and what they can’t ever do for you.
• How small changes in structure make a bigger difference than posting every day or chasing random “visibility hacks.”
• What the most successful HR Consultants focus on instead of likes, comments, or networking events.
• Where your best clients really come from — and why your current approach may be pointing you in the wrong direction.
• When everything starts to click (and why it feels easier once you understand the hidden missing piece).

If you’re tired of guessing, tired of hustling, and tired of wondering why “doing more” isn’t giving you more clients…

This episode could change the way you see your consultancy overnight.

Tune in — you might just discover the shift you’ve been looking for.

And if you want to go deeper on this topic then make sure to join me on 2 December for my free event: One Funnel, Endless Leads, where I’ll show you the simple structure behind getting clients on repeat — without relying on luck, referrals, or posting every day.

Here's the link to register: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ 

00:00 — Why HR Consultants Struggle With Consistent Clients
 00:37 — How LinkedIn Misleads HR Consultants About Client Attraction
 01:12 — Why Posting on LinkedIn Doesn’t Build a Predictable Pipeline
 02:09 — The Risk of Generic HR Content on LinkedIn
 03:03 — Why Engagement Drops on LinkedIn
 03:22 — What LinkedIn Can’t Do for HR Consultancy Lead Generation
 04:10 — The Truth About LinkedIn Challenges and Templates
 04:31 — Client Story: When Your Ideal Audience Isn’t on LinkedIn
 05:55 — Why Some HR Audiences Don’t Use LinkedIn at All
 06:13 — Why Networking Often Fails to Convert into Paid Work
 07:09 — Why Networking Conversations Don’t Become Clients
 07:29 — The CRM Issue: Why Follow-Up Systems Break Down
 08:19 — Why HR Newsletters Don’t Generate Leads
 09:03 — The Only Marketing Channel HR Consultants Fully Control
 10:37 — Why Tools Alone Can’t Build a Client Pathway
 11:49 — The Missing Structure Behind Predictable HR Consultancy Sales
 12:26 — How to Build a Better Way to Get Clients Consistently
 13:06 — Final Message: Why Structure Beats Random Activity

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

We all want a great life — more clients, more income, more freedom, more joy.

But here’s the uncomfortable truth: you don’t get any of it without taking massive action.

Most people underestimate the sheer volume of effort required to build a business, create opportunities, and change their circumstances. They take small steps… then wonder why nothing big happens.

In this Sunday Session, I’m sharing why massive action is the real separator — the difference between staying stuck and creating the life you dream about.

You’ll hear how consistent, relentless action helped me run a 10K in under 45 minutes, and how that same principle applies directly to your HR consultancy.

So tune in, get inspired, and start taking the kind of action that leads to more clients, more momentum, and a better life.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR…

They’re struggling because they’re building their business on random tactics instead of a simple, reliable system.

In this episode, I break down why your consultancy might feel chaotic — one month busy, the next dead — and the core shift that makes growth calmer, clearer, and far more predictable.

You’ll hear how I used to run my business on “hope + hustle,” why it kept me stuck in feast-and-famine, and the mindset change that helped me finally take control of my pipeline.

We’ll talk about:

• The hidden cost of “doing a bit of everything”
• Why posts, networking, and referrals aren’t enough
• What consistent consultants do differently
• The 3 facts that actually drive growth
• How to move from chasing clients to choosing them

If you’re tired of guessing, overthinking, and refreshing LinkedIn hoping for enquiries… this one’s for you.

And if you want to go deeper, join me on 2 December for my free event: One Funnel, Endless Leads, where I’ll show you the simple structure behind getting clients on repeat — without relying on luck, referrals, or posting every day.

Here's the link to register: https://theinfluentialconsultant.co.uk/free-event-for-hr-experts/ 

Timestamps:

00:00 — Why HR consultants struggle to get clients consistently
00:20 — The real reason LinkedIn + networking aren’t enough for HR consultants
00:47 — Common HR marketing mistakes causing feast-and-famine pipeline
01:12 — Why HR consultants feel stuck despite working hard
01:45 — My story: relying on LinkedIn, networking, and referrals failed
02:27 — The “Random Tactics = Random Results” problem in HR consulting
02:57 — The turning point: shifting from hope + hustle to a repeatable system
03:19 — Why every HR consultant needs a simple client acquisition system
03:39 — Examples of ineffective HR marketing tactics (policies, generic LinkedIn tips)
04:50 — Why your HR sales pipeline keeps resetting every 30 days
05:11 — What successful HR consultants do differently to win clients
05:53 — The 4 factors that grow an HR consultancy
06:38 — Stop chasing likes — focus on what drives HR sales + profit
07:10 — How to choose the right clients instead of chasing them
07:43 — The simple system behind predictable HR leads + sales

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most people think the answer to their problems is to work harder — post more, say yes more, push through.

But the truth is, reacting like this keeps you stuck. And most problems have an upstream cause, with small solutions that fix them better than last-minute effort.

In this Sunday Session, I’m sharing a quick story on why “walking upstream” beats firefighting, how it shows up at work and at home, and a simple way to install one quiet system in each. 

So tune in, reflect, and ask yourself: where are you repeatedly firefighting — and what’s one upstream fix you can put in your diary this week?

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’ve ever wondered whether LinkedIn Sales Navigator is worth paying for as a self-employed HR Consultant… this episode is for you.

Because in this episode, I break down when Sales Navigator can genuinely help you win more work… and when it quietly keeps you stuck in feast-and-famine mode.

Because the truth is:

Sales Navigator can be great — but only under the right conditions.

And if you want consistent, predictable lead flow, there’s something even more important you need in place first.

Here are five things you’ll discover in this episode:

• Why Sales Navigator works for some HR Consultants — but not for most
• How missing something vital can actually turn Sales Navigator into an expensive time-waster
• When manual outreach is perfectly fine… and when it becomes your biggest bottleneck
• Why you should avoid Sales Navigator if you want to avoid feast and famine - and what you should do instead
• How to think about lead generation so clients come in even when you’re not online

So if you’ve ever felt unsure about whether Sales Navigator is worth the money… or you’re tired of guessing how to get consistent clients… this episode will give you clarity.

Timestamps:

00:00 — Should HR consultants use LinkedIn Sales Navigator?
 00:37 — What Sales Navigator actually does
 01:03 — Advanced lead filters explained
 01:43 — Saving leads & accounts
 02:18 — Sales Nav vs standard LinkedIn
 02:40 — When Sales Navigator works best
 03:07 — Why Sales Nav multiplies current results
 03:47 — Sales Nav won’t convert leads for you
 04:25 — Manual outreach = feast or famine
 05:12 — My experience using Sales Navigator
 05:54 — What you need before Sales Nav pays off
 07:10 — Build a predictable leads system
 07:47 — One Funnel. Endless Leads. Workshop
 08:34 — Should YOU buy Sales Navigator?

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Everyone wants to get more done — but without a schedule, that’s not necessarily going to happen.

The truth is, if it isn’t in your diary, it isn’t real. “Someday” never arrives — but Tuesday at 10am does.

In this Sunday Session, I’m sharing why scheduling is one of the simplest yet most powerful habits for creating progress — in your business and your life. 

You’ll hear how a classic Yale study proved that people who make concrete plans are nine times more likely to follow through, and how you can use that same principle to build momentum every week.

So tune in, grab your calendar, and start turning good intentions into real results.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you.

I’m breaking down funnels in plain English: what they are, why they give you an on-demand pipeline, and how to build one that brings clients, sales, and profit when you decide—not when luck shows up. 

You’ll see how to replace hit-and-hope with a simple, repeatable system that helps you stand out from the crowd of other HR Consultants and scale your business with confidence.

In this conversation, you’ll...

• Discover the “toe-dip first” approach that turns strangers into prospects so you don't waste your precious ad spend.
• Uncover the tiny page change that encourages sign-ups WITHOUT rebuilding your whole website.
• See the easiest way to keep in touch with all your leads, clients and prospects so they remember you in under half an hour a week.
• Learn the few numbers that put you in charge of your funnel outcomes without any guesswork or overwhelm.
• Grasp how to turn traffic into booked calls without endless manual outreach.

Want a step-by-step process you can plug-in to your business? Then join my mailing list to catch my upcoming webinar where I go deeper into building a funnel that works. 

Or, if you’ve heard enough already and want this in your business ASAP, DM me on LinkedIn and we’ll check if you're a fit for the Success Squad or the Fastlane Formula.

Either way, enjoy the show!

Timestamps:

00:00 – Why Every HR Consultant Needs a Lead Generation Funnel
 00:30 – The Problem with Networking and Posting for Clients
 01:10 – What a Funnel Actually Is and How It Works
 01:50 – The Step-by-Step Funnel Journey: From Stranger to Client
 02:35 – The Toe-Dip vs Jump-In Analogy Explained
 03:15 – Why Most Facebook and Google Ads Don’t Convert for HR Consultants
 04:00 – How to Build Trust Online Before Selling Your HR Services
 04:40 – The Number One Funnel Mistake: Selling Too Soon
 05:15 – The Simple Funnel Fix: Lead Magnet + Email Nurture
 06:00 – How Funnels Give You Control, Predictability, and Consistent Clients
 06:45 – The Key Metrics Every HR Consultant Should Track in Their Funnel
 08:10 – The 7-Day Funnel Setup Plan for HR Consultants
 08:55 – How Funnels Deliver Clients, Sales, and Profits on Demand
 09:40 – What to Change When Your Funnel Isn’t Working
 10:25 – Why Funnels Are Networking at Scale (But Easier and Faster)
 11:10 – The Confidence and Control Funnels Bring to Your Business
 11:55 – Next Steps: How to Build Your Own High-Converting Funnel

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Nobody likes failing. But what if failure wasn’t the end of the story?

The truth is, every misstep gives you feedback you can use — insight into what didn’t work, and a clearer path to what will. 

In this Sunday Session, I’m sharing how to see failure as tuition rather than punishment, with lessons from sales calls that didn’t convert, campaigns that flopped, and stories from Edison, Jordan, and Mel Robbins.

So tune in, reflect, and give yourself permission to treat every failure as a step forward, not a setback.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

I was recently asked if I only help HR consultants with LinkedIn and email marketing.

And honestly — it shook me.

Because I thought it was obvious what I’m about, what I believe, and what I actually do.

Turns out… maybe it isn’t.

So I’ve recorded this episode to set the record straight.

To share my philosophy for building a successful HR consultancy.

So if you’ve ever wondered what I stand for, why I say the things I do, or how my clients build predictable, profitable businesses — this is the episode to listen to.

And if this episode has resonated with you and you want to explore your options to work with me to get to £70K and beyond, then click below.

Timestamps:

• 00:00 — What My Business Philosophy Is Really About
•  Why I recorded this episode to explain what I actually do and believe as a marketing coach for HR consultants.
• 01:10 — The Mantra Behind Every £70K HR Consultancy
•  How focusing only on actions that lead to leads, clients, and profit changes everything.
• 02:15 — The 80/20 Rule for HR Consultants Explained
•  How the Pareto Principle helps you prioritise marketing tasks that get real business results.
• 03:30 — Why Niching Is the Secret to Fast Growth for HR Consultants
•  How choosing a clear audience unlocks easier lead generation and simpler marketing.
• 04:50 — How to Find Your Ideal HR Consultancy Niche
•  Practical examples of how narrowing your focus makes marketing ten times more effective.
• 06:20 — Marketing Strategy for HR Consultants Who Hate Networking
•  Why relying on networking alone keeps your consultancy stuck — and what to do instead.
• 07:45 — Branding and Messaging Tips for HR Consultants
•  How to position your HR services so clients instantly see the value you provide.
• 09:00 — Why Most HR Consultants Struggle With Lead Generation
•  The real reason consultants find it hard to get clients consistently — and how to fix it.
• 10:30 — Email Marketing for HR Consultants Made Simple
•  How to use email to build trust, nurture relationships, and convert leads automatically.
• 12:00 — The Right Way to Measure Your Marketing Results
•  What metrics to track so you know exactly what’s working and where to focus next.
• 13:30 — How Paid Ads Can Fast-Track Your HR Consultancy Growth
•  Why Facebook and Google ads can be a predictable, scalable way to win new clients.
• 15:00 — The Difference Between Hope and Strategy in Business
•  How most HR consultants rely on luck — and how intentional marketing changes that.
• 16:30 — Sales Tips for HR Consultants Who Hate Selling
•  Why selling is simply about helping — and how to close clients confidently without pressure.
• 18:00 — Building a Predictable £70K+ HR Consultancy Step by Step
•  The intentional approach to creating consistent leads, clients, and income.
• 19:30 — Final Thoughts: Why Intent Is Everything
•  My closing message on why clarity, focus, and purpose separate successful HR consultants from everyone else.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most people think comparison is harmless — just a quick glance at how others are doing.

But the truth is, measuring your progress against someone else’s highlight reel can quietly rob you of joy, focus, and confidence.

In this Sunday Session, I’m sharing why comparison is poison, how it shows up for HR consultants, and the simple shift that frees you to focus on your own lane and your own growth.

So tune in, reflect, and ask yourself: where are you comparing right now — and how can you turn that energy into progress?

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working?

In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appointments, Presentations, and Sales.

Because if you’re not tracking these, you’re guessing. And guessing is the fastest way to stay stuck.

Here’s what you’ll discover:

• The simple tracking system every consultant needs to spot what’s working (and what’s not)
• How one HR consultant used her numbers to catch a drop in conversions before it hurt her income
• The “Black Friday” mindset that shows why every serious business measures success
• How to turn your marketing from a mystery into a measurable plan
• The exact LAPS targets to hit if you want a predictable £70K+ consultancy

By the end, you’ll know exactly what to measure, why it matters, and how to use your data to make confident business decisions — not emotional guesses.

And if you’d like to cement what you learn today, go and read the chapter about it in The Complete Guide to Building a £70K HR Consultancy: https://theinfluentialconsultant.co.uk/the-complete-guide-to-building-a-70k-hr-consultancy/ 

And if you'd like to see a basic LAPS spreadsheet then click here: https://docs.google.com/spreadsheets/d/1ry98TG2714o8sKF3E1pXHKtgyFELdppYoxEs09mW3YM/edit?usp=sharing 

Timestamps:

• 00:00 – What HR Consultants Must Measure to Grow a £70K Consultancy
•  00:29 – Why Guessing at Your Marketing Results Keeps You Stuck
•  01:00 – The LAPS System Explained: Leads, Appointments, Presentations, Sales
•  01:45 – How to Identify Exactly Where Your HR Consultancy Funnel Breaks Down
•  02:35 – The Hidden Cost of Not Tracking Leads and Conversions
•  03:15 – Why Most Self-Employed HR Consultants Don’t Track Their Numbers
•  03:55 – Business Growth Analogy: Flying a Plane Without Instruments
•  04:30 – Story: How One HR Consultant Used LAPS to Spot a Sales Decline
•  05:25 – When the Market Moves On and Your Old Marketing Stops Working
•  05:55 – What the Black Friday Story Teaches About Tracking Business Performance
•  06:20 – Setting Financial Goals: How to Reverse-Engineer £70K a Year
•  06:55 – Example LAPS Targets: 32 Leads → 8 Appointments → 4 Presentations → 2 Sales
•  07:30 – Quick Exercise: Review Your Own Leads, Appointments, and Sales Numbers
•  08:10 – The Four Biggest Mistakes HR Consultants Make with LAPS Tracking
•  09:00 – Vanity Metrics vs Real Sales Data: Why Likes Don’t Pay the Bills
•  09:40 – How to Use LAPS to Improve Pricing, Conversions, and Predictable Income
•  10:10 – Why Tracking LAPS Gives You Control, Clarity, and Confidence

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Everyone says they’re busier than ever. But are we really?

The truth is, most of what we call “busy” is just distraction dressed up as productivity.
 In this Sunday Session, I’m exploring why busyness often hides a lack of clarity, how the Pareto Principle exposes the myth of “more,” and why focus — not frantic activity — is what moves your HR consultancy forward.

So tune in, reflect, and give yourself permission to stop being busy and start being focused.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock.

But is yours quietly pushing people away without you even realising it?

In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset.

Here’s what you’ll discover:

• The 3-second test every homepage must pass (or you lose the lead)
• Why too many menu options paralyse your visitors — and what to do instead
• The copywriting mistake that makes even good websites unreadable
• The trust signals that matter more than fancy design
• The single call-to-action every consultant site needs to stop confusing people

By the end, you’ll know exactly what’s holding your website back — and how to fix it so it finally starts working for you, not against you.

And if you’d like the fast-track version — a best-practice HR consultant website built for you — DM me “COMMAND CENTRE” on LinkedIn and I’ll share the details.

PS - Here's a link to the website checklist review if you want to see how your own website measures up against the competition:

https://theinfluentialconsultant.co.uk/freebies/websitechecklist/ 

Timestamps:

00:00 – HR consultant website review: turning sites into lead generators
 01:08 – Consultant Command Centre: done-for-you HR consultant website solution
 02:34 – Free HR website checklist for self-employed consultants
 03:15 – The 3-second homepage test every HR consultant must pass
 04:53 – Best call-to-action for HR consultancy websites
 06:14 – Common HR consultant branding mistakes on websites
 08:57 – Simplifying menus for higher website conversions
 10:48 – “Work With Me” vs “Services”: copy that books HR clients
 12:17 – How to present HR services online (DFY, DWY, DIY explained)
 14:13 – Writing website copy HR clients actually read
 16:55 – Building trust online with testimonials, logos, and awards
 19:27 – Email list building vs blogging for HR lead generation
 22:20 – Writing an About page that attracts HR consultancy clients
 24:56 – Avoiding overwhelm: one clear contact option for website visitors
 27:22 – HR consultancy sector pages: focusing on client pain points
 30:48 – Construction HR support page example: what works and what doesn’t
 36:55 – Selling HR toolkits, templates, and subscriptions on your website
 44:42 – Final tips: making HR consultant websites convert leads into clients

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most people secretly hope someone will come along and fix things for them.

But the truth is, no-one is coming. Not to build your business, not to change your habits, not to save you from the things you’ve been putting off.

In this Sunday Session, I’m sharing why taking full responsibility is the real turning point — with insights from Mel Robbins and Dr Julie’s journey to becoming the UK’s most-followed psychologist.

So tune in, reflect, and ask yourself the question: what’s stopping you?

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’re an HR Consultant who knows you should be creating content…

But the blank page, the time it takes, and the overwhelm of “where do I start?” keep holding you back —

This episode is for you.

I sat down with Ram from Riddlebox, creator of a brand-new AI tool called PulsePoint, to uncover how HR Consultants can:

• Share their expertise without writing a single prompt
• Turn one idea into blogs, posts, polls, podcast or YouTube video scripts, and more
• And finally stand out on LinkedIn with content that actually gets seen

This isn’t about gimmicks or shortcuts.

It’s about a tool that takes your real expertise and makes sure the world hears it.

In this conversation, you’ll discover:

• Why one quick voice note can explode into a month’s worth of strategic content.
• How PulsePoint filters out generic AI fluff so your authentic voice shines through.
• What happens when PhD-level research backs up your insights.
• The way this tool tracks engagement so you see the business impact of your posts.
• A chance to try it out for free and see how easy content creation can really be.

So if you want to stop battling with content and start using it to win more clients — tune in.

And if you want to try this out for yourself, for free, here's the link you need: https://pulsepoint.riddlebox.co.uk/register 

Episode Timestamps

00:00 – Introduction: Marketing Made Easy for HR Consultants podcast with Nick Poninski

 00:36 – Meeting Ram from Riddlebox: the story behind PulsePoint AI content tool

 01:52 – What is PulsePoint? An AI marketing tool for HR consultants explained

 02:46 – The problem with ChatGPT prompts and why most consultants struggle

 03:27 – How HR consultants can turn a voice note into blogs, LinkedIn posts, and polls

 04:24 – AI content creation that uses PhD-level research and academic frameworks

 05:55 – From one idea to 30+ posts: saving time on HR consultancy marketing

 07:59 – The big difference between PulsePoint AI and generic ChatGPT outputs

 09:16 – Real results: 1,500+ LinkedIn impressions and 700+ new connections in 3 months

 10:18 – Overcoming blank page overwhelm and creating consistent marketing content

 10:29 – Location-specific LinkedIn content and local HR marketing opportunities

 10:51 – How AI avoids detection and creates authentic consultant-led content

 12:11 – Building trust and visibility: why content is key for HR consultants

 12:59 – Strategic insights and practical advice built into every piece of content

 13:50 – How PulsePoint helps HR consultants stand out and win more clients

 16:15 – Don’t do everything yourself: why outsourcing and AI speed up growth

 17:37 – How PulsePoint was built in under 3 months and why speed matters

 18:04 – Free trial offer: how HR consultants can try PulsePoint for content creation

 20:16 – Final thoughts: how to get all the content you need to win HR clients

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most people think quitting means failure.

But the truth is, clinging to something just because you’ve already invested in it can quietly drain your time, money, and energy.

In this Sunday Session, I’m sharing how the sunk cost fallacy tricks us into staying stuck — and how to spot it, stop it, and free yourself to make better decisions.

So tune in, reflect, and give yourself permission to walk away from what’s no longer serving you.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

BNI promises community, referrals and opportunities — but is it the game-changer you’ve been hoping for… or just a costly distraction?

In this week's podcast episode, I’ll give you the clear, honest answer so you can finally decide if BNI is worth your time, money and energy.

Here’s what you’ll discover:

• The surprising truth about what BNI actually is (and what it isn’t)
• The essential resource that BNI drains which matters more than the membership fees
• Why joining can quietly knock your confidence if you’re not careful
• The simple way to avoid the sunk-cost fallacy trap most members fall into
• Whether BNI will get your business to £70K, £100K, or even £150K.

Overall, by the end of this quick episode, you’ll know if BNI is a smart move for your consultancy — or a detour that keeps you stuck.

So tune in now by clicking here.

And if you’d like some help making your elevator pitch clear, memorable and referral-friendly, here's the link:

https://theinfluentialconsultant.co.uk/downloads/the-ultimate-networking-elevator-pitch-for-hr-consultants/ 

Timestamps:

00:00 – Should HR Consultants Join BNI? 
 00:57 – Why Many HR Consultants Struggle to Get Premium Clients and Leads
 02:11 – What BNI Actually Is and How It Works
 03:22 – The True Costs of Joining BNI (Time, Travel, Fees, and Food)
 03:57 – How BNI Referrals Work and Why They’re Not Ready-to-Buy Leads
 05:25 – Real Benefits of BNI for HR Consultants (SME Exposure, Community, Pitch Practice)
 08:19 – Building Partnerships and Alliances Through BNI Networking
 09:36 – Why BNI Won’t Build a Reliable Lead Generation System
 10:29 – BNI vs Facebook and Google Ads for Consistent Client Leads
 10:58 – The Hidden Downsides of BNI (Slow ROI, Quality Mismatch, Pressure to Refer)
 14:59 – Why BNI Can Feel Repetitive and Drain Your Energy
 16:28 – How to Make BNI Work If You Decide to Join
 17:27 – Crafting a 60-Second Pitch That Gets BNI Referrals
 18:30 – How to Track Your ROI and Avoid the Sunk-Cost Trap with BNI
 20:13 – BNI vs Real Growth Strategy: What Will Actually Scale Your HR Consultancy

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most people think naps are for toddlers or lazy afternoons.

But the truth is, a short nap could be the simplest way to reset your energy, sharpen your focus, and show up better for the rest of the day.

In this Sunday Session, I’m sharing why the smartest people in the world take naps — and why they might be just as useful for you.

So switch off for a few minutes, tune in, and give yourself permission to rest.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’ve ever wondered whether you can turn your consultancy into a premium, thriving business…

Know that it’s absolutely possible.

Lorraine Macdonald has done exactly that — but it didn’t happen overnight, and it didn’t happen without challenges.

In this episode, Lorraine shares how she went from feeling stuck and second-guessing herself to building a consultancy that’s on track for 7-figures this year — and the practical steps you can take to start creating your own version of that success.

👇 IN THIS EPISODE, YOU’LL DISCOVER:

•  Why she left employment and started her consultancy in the first place
•  The hidden struggles she faced (yes, even with all her experience)
•  The psychological switch that turned everything around — in her business and her life
•  How she chooses coaches (and what you should look for so you don’t waste time or money)
•  The simple but focused changes that have her on track for 7-figures — and how you can plug these into your consultancy too

So tune in now — and see what’s really possible for you and your business.

Timestamps:

• 00:00 – How Lorraine Mcdonald Scaled Horizon HR from Solo Consultant to Multi-Six-Figure Business
• 01:28 – Supporting Hundreds of Clients and Aiming for Seven Figures in HR Consultancy
• 03:31 – From Redundancy to Running an Award-Winning HR Consultancy
• 05:17 – The Struggles of Starting a HR Consultancy With No Logo, No Systems, and No Sales Plan
• 06:54 – Overcoming the First-Year Challenges of Building a Consultancy Alone
• 07:49 – Stuck at Six Figures: How Working In the Business Stops You Growing It
• 09:18 – Breaking the Plateau: Why Clarity Beats Conflicting Business Advice
• 10:26 – Step-by-Step Business Frameworks That Prevent Overwhelm for HR Consultants
• 12:36 – Escaping the Hamster Wheel: The Turning Point That Sparked Growth
• 13:18 – The Mindset Shift of Joining a High-Investment Coaching Programme
• 15:09 – How Streamlining Systems and Delegating Freed Up Time to Grow
• 15:58 – Tracking Sales Numbers and Cashflow to Drive HR Consultancy Growth
• 17:42 – Overcoming the Fear of Selling HR Services Without Feeling ‘Salesy’
• 19:24 – Treating Every Conversation as a Business Opportunity (Game-Changing Mindset)
• 23:20 – Lorraine’s #1 Tip for HR Consultants Who Want to Reach Six Figures and Beyond

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most consultants think the answer to better results is doing more — more marketing, more sales calls, more hours at the desk.

But sometimes, it’s not about adding more. It’s about improving the simplest habit you already do every single day: sleep.

In this Sunday Session, I’m sharing why sleep is the real secret weapon for HR consultants who want sharper focus, stronger performance, and more consistent energy.

You’ll hear why a good night’s rest makes you more persuasive on sales calls, more confident in decisions, and more resilient when challenges hit — plus the practical shifts you can make tonight to start seeing the benefits.

So tune in, switch off the scrolling, and give yourself permission to rest.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’ve ever wondered why you feel drained, foggy, or stuck in survival mode no matter how hard you push... This episode is for you.

I sat down with Emma Jay, a wellbeing coach who specialises in helping busy professionals finally take control of their energy, health, and mindset — without crash diets, extreme routines, or unrealistic demands.

In this conversation, you’ll discover practical, doable changes you can make right now to start feeling better, thinking clearer, and showing up stronger in your business and life.

Here's what you'll discover:

• The simple lifestyle shifts that give you more energy without stealing more time.
• Why the “do more, push harder” approach is holding you back — and what to do instead.
• How to balance your sleep, stress, and nutrition so you can perform at your best every day.
• Why looking after your health is the fastest way to sharpen your focus and confidence.
• Practical tips for building healthy habits that actually last, even with a busy schedule.

This isn’t about overhauling your entire routine.

It’s about finding simple, sustainable shifts that make a real difference — without taking more time or willpower.

So if you’re ready to feel fitter, sharper, and more in control — both in your life and in your consultancy — tune in.

This one could be exactly what you’ve been waiting for.

Timestamps:

00:00 – Introduction to wellbeing and performance for self-employed HR consultants
01:20 – Understanding menopause, perimenopause, and hormonal changes in busy professionals
03:00 – Why crash diets and over-exercising keep you stuck in survival mode
05:00 – How stress and cortisol drain your energy, focus, and motivation
07:15 – The benefits of resistance training over endless cardio for lasting results
09:30 – Fuel your brain and body: smarter nutrition for better focus and productivity
12:00 – Small, sustainable lifestyle changes that create long-term energy and balance
14:00 – The science of sleep: how better rest improves performance and decision-making
16:30 – Breaking the cycle of stress, poor sleep, and unhealthy habits
18:30 – Walking, steps, and movement: easy ways to stay active without the gym grind
20:00 – Building awareness: how to listen to your body and adapt your routines
22:00 – Balancing nutrition, exercise, and recovery for consistent energy and clarity
24:00 – The mindset shift that helps you build habits that last
25:30 – Free resources and next steps to improve your wellbeing and performance

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most HR consultants think the reason they’re stuck is their marketing, their sales, or even their pricing.

But more often than not, it’s none of those things.

It’s the stories they’ve been telling themselves.

Stories like, “I’m no good at marketing,” “ads are just gambling,” or “I need another qualification before I can charge more.”

In this Sunday Session, I’ll share why those stories aren’t facts — and how to start challenging them so you can finally build the business you want.

You’ll hear my own fears about spending money on ads, what I learned when I finally pushed through, and why your beliefs don’t have to control your actions.

So tune in, reflect, and start rewriting the stories that are holding you back.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’ve ever felt overwhelmed, stuck, or unsure what to do next in your business, this episode is for you.

I sat down with Anna Woolliscroft, founder of Writing With Purpose and journaling expert, to unpack how self-employed HR consultants can use journaling to:

• Clear their head and think more clearly
• Reduce stress that blocks progress
• And take back control of their business – and their life

Journaling isn’t about keeping a teenage diary. It’s about using a simple, powerful tool to create the headspace you need to make better decisions and build a consultancy you actually enjoy running.

In this conversation, you’ll hear:

• How journaling gives you space to think and plan without the noise
• Why even five minutes a day can reset your stress levels and improve focus
• Practical ways to use journaling for business planning and personal growth
• Nick’s own routine and why he swears by pen and paper
• Where to grab Anna’s free PDF journal planner to get started today

This isn’t “one more thing” on your to-do list. It’s a simple way to make business feel easier — and life a whole lot calmer.

Timestamps:

00:00 – Why HR consultants need clarity to grow
Nick on why getting out of your head is the first step to building a £70K consultancy.

01:05 – Meet Anna Woolliscroft
How the Writing With Purpose founder helps people use journaling for clarity and confidence.

02:45 – Journaling vs “dear diary”
Why journaling is a powerful self-awareness and growth tool.

04:30 – Creating space for smarter decisions
How journaling clears your head and supports better business choices.

06:00 – The simplest way to start journaling
Stress-free tips to begin — even if you don’t know what to write.

07:30 – Why pen and paper beats typing
The science behind why writing by hand boosts focus and creativity.

09:10 – Using journaling to manage stress
Nick on how his notebook helps him reset during busy periods.

11:20 – The five-minute habit that changes your day
Quick journaling routines for busy consultants.

13:10 – Directed vs intuitive journaling
The pros and cons of prompts vs free-flow writing.

15:00 – Journaling prompts that unlock clarity
Easy questions to help you think deeper and solve problems faster.

17:00 – Journaling for less stress and better client relationships
Why writing helps you regulate emotions and show up stronger.

19:20 – Spotting patterns that hold you back
Using your journal to find triggers, habits, and opportunities.

22:00 – Morning pages, gratitude, and more
Popular techniques to help you find the routine that works for you.

25:10 – Planning your consultancy’s future
How mapping thoughts makes goals clearer and more achievable.

28:50 – Get Anna’s free journal planner
Download prompts, exercises, and a guided meditation to start today.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most people waste hours of energy every week stressing over things they can’t change — from what competitors are posting on LinkedIn to the latest headline that pops up in the news.

But the truth is, real peace — and real progress — come from focusing only on what you can control, and what you can influence.

In this Sunday Session, I’m sharing the simple “three circles” framework that helps me stay calm, focused, and in control, even when life gets noisy.

You’ll hear how I helped my dad stop stressing about other people’s parking(!), plus how you can use this same approach to lighten your load and get more done in your business and your life.

So tune in, take a deep breath, and find out how to let go of what doesn’t matter — and double down on what does.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’ve ever handed over a policy, launched a new process, or uploaded something to a client’s intranet — only to wonder if anyone actually understood it…

This episode is for you.

I’m joined by Katie Merrien, founder of CommuniKate Design, who specialises in turning complicated information into clear, engaging visuals — and making internal communication genuinely inclusive.

We’re not talking about fluffy graphics. We’re talking about improving performance, confidence, and clarity by helping every employee access the info they need to thrive.

In this conversation, you’ll hear:

• Why most HR documents are accidentally excluding the very people they’re meant to support
• What “accessible communication” really means — and how it boosts performance and compliance
• How to transform dry content (yes, even GDPR) into something people actually want to engage with
• The surprisingly simple tweaks you can make to policies, onboarding packs, and websites
• Why inclusive design isn’t just about being kind — it’s a commercial advantage

Whether you want to improve your own consultancy materials or help your clients create more inclusive workplaces, this episode will show you how better communication leads to better business.

So give it a listen — and see how you can stand out by making your work simpler, smarter, and more accessible to all.

Timestamps:

00:00 – Why HR policies confuse staff (and how to fix them fast)
The cost of unclear HR documentation.

01:55 – What are the benefits of accessible communication for HR consultants?

03:12 – Turn complex HR docs into visual content employees understand

05:49 – How to support employees with low literacy in HR
14 million UK adults struggle with written content — here’s how to help.

07:53 – Writing HR content for neurodivergent employees
How to support autistic, dyslexic, and ADHD staff with inclusive writing.

09:00 – Website accessibility tips for HR consultants
Quick fixes to avoid excluding disabled or neurodivergent users.

10:47 – Colour contrast mistakes that affect HR accessibility
Why poor design can undermine your website messaging.

13:33 – How to audit HR documents for accessibility compliance
Ensure your content meets the Equality Act 2010 standards.

15:55 – Add accessible communication to your HR consultancy
Stand out and charge more by making inclusion a USP.

17:14 – How to create inclusive onboarding content
The easy fix for contracts and handbooks so everyone can engage.

18:56 – When to bring in an accessibility specialist
Expert input enhances client outcomes.

20:41 – Poor communication and Equality Act risk
The compliance gaps HR consultants often miss.

22:14 – Build accessibility into HR from the start
Save time and money with inclusive design.

24:00 – Use captions and video to boost HR training engagement
Why subtitles increase accessibility and effectiveness.

27:17 – Final message: Inclusive HR comms = better teams
Katie's advice for HR consultants ready to lead.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most people think they need to do more to feel better — longer workouts, bigger goals, bigger changes.

But sometimes, it’s the small, simple habits that make the biggest difference.

In this Sunday Session, I’m sharing why a 10-minute walk — yes, just ten minutes — can boost your energy, clear your head, and even strengthen your relationships.

You’ll hear how a quick walk with my aunt turned into one of my favourite moments of the week, plus the science-backed reasons why walking is one of the best things you can do for your body and mind.

So tune in, take a breath, and maybe even take me along on your next walk.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

I recently sat down with Bev Collins, an experienced HR Consultant who’s recently racked up over 140,000 impressions on her LinkedIn posts. 

On paper, she looks like an “influencer”. But here’s the catch — Bev isn’t capturing any of that attention. No email list. No lead magnet. No system to monetise her visibility.

What you’re about to hear is a behind-the-scenes coaching call where I help Bev go from overwhelmed and underpaid to clear, confident, and ready with a plan to turn eyeballs into income.

And the same lessons apply directly to you.

In this conversation, you’ll discover:

• Why focusing only on “adding value” could actually be holding you back from helping people.
• How to stop wasting attention and start turning it into something you own.
• What a simple, easy-to-create resource can do to turn strangers into leads overnight.
• Where most HR Consultants get stuck with lead generation (and the step that fixes it).
• When to outsource tasks so you grow faster without losing control of your business.

So if you also want to stop missing out on clients and start building a pipeline you can count on — tune in.

👉 And if you’d like the same level of bespoke, personal help, visit my website and book a Power Hour.

Timestamps:

00:00 – Introduction: Live coaching session with an HR Consultant on lead generation
 01:00 – How HR Consultants can stand out with a clear elevator pitch
 02:30 – Why HR Consultants struggle to turn LinkedIn engagement into paying clients
 04:00 – The reality of going viral on LinkedIn as a self-employed HR Consultant
 05:30 – Common mistakes HR Consultants make with lead generation strategies
 07:00 – The role of online communities in building HR consultancy confidence
 09:00 – Why visibility without a lead capture system keeps HR Consultants stuck
 11:00 – LinkedIn marketing tips for HR Consultants who want premium clients
 13:00 – The problem with relying on DMs to convert LinkedIn leads
 15:00 – How HR Consultants can create a simple lead magnet that actually works
 17:00 – Outsourcing design and tech: the smart way for HR Consultants to save time
 20:00 – Email sequences that turn HR consultancy leads into paying clients
 23:00 – Why adding value isn’t enough for HR Consultants who want more sales
 27:00 – The mindset shift HR Consultants need to monetise their expertise
 33:00 – Accountability, deadlines, and why most HR Consultants never implement
 35:00 – Final takeaway: How to capture leads and monetise visibility as an HR Consultant

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most people wait for inspiration, for the perfect day, or for the “right moment” to take action.

But that's waiting for motivation, and motivation fades. It comes and goes. And that's a problem.

But discipline? That’s what really gets you results. And when you add accountability into the mix, everything changes.

In this Sunday Session, I’ll share why relying on motivation alone is keeping so many self-employed HR consultants stuck — and how discipline, accountability, and the right system make success inevitable.

You’ll hear how even I lost a battle with my “chimp brain” on a simple step goal, plus why this same challenge shows up in your business.

So tune in and enjoy.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Imagine turning on your laptop on a Monday morning to find new client enquiries waiting — and knowing exactly what to do to win the right ones at the right price.

That’s the kind of business we’ve been talking about all week during the Clients on Demand: HR Edition event — and in this episode, I’m going to help you choose the path that will take you there.

Now if you’ve been at the event, you’ve already heard me talk about the Success Squad and the Fastlane Formula.

But if you haven’t, this episode will give you the clear, no-nonsense overview you need to make the right choice.

Either way, this is about making a decision — because there’s something far riskier than investing in yourself… and that’s going back to what you were doing before.

Without a real plan, you’ll still be:

• Guessing where the next client will come from
• Dropping your fees to win work
• Saying yes to clients you’d rather avoid
• Watching months slip by without real progress

That’s not freedom. That’s survival.

So in this episode, I’ll walk you through both options so you can see exactly how both give you:

• A predictable way to win premium clients
• A business you actually enjoy running
• The confidence to turn down the wrong work without panicking

Important:

• There are only 20 spaces in the Success Squad and 10 in the Fastlane Formula.
• Join the Success Squad by Friday at 10pm to get your bonus 30-minute onboarding call with me.
• Doors close to everyone at 10pm on Friday 22nd — and once they shut, that’s it until the next intake.

So you can wait another six months, keep guessing, keep spinning… or you can make this the moment everything changes.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

🎙️ This episode might change how you see your life.

Seriously.

You'll discover a simple but powerful exercise that shows you — in black and white — how much time you’ve likely got left.

It’s not meant to scare you (though it might).

It’s meant to wake you up.

Because if something in your business or life isn’t working…

And you keep telling yourself “I’ll sort it out later”…

You need to hear this.

Because "later" is getting closer.

And the time you think you’ve got? Well, it’s disappearing quicker than you might realise.

So tune in now — and then do the exercise linked here: https://theinfluentialconsultant.co.uk/downloads/80-years-of-life/%20 

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you think being an expert at HR is the key to running a successful business, then you couldn’t BE more wrong.

Sure, being an expert in your field is important. After all, if you don’t know your craft, you won’t deliver great service—and without that, there are no referrals or glowing testimonials.

But what if I told you there are other, equally or more important elements to your success?

That’s exactly what today’s episode is about.

You’ll discover:

• What criminals can teach you about becoming a successful business owner.
• Why programming yourself like a 3-year-old could be the key to creating better content for your audience.
• What I learned from becoming a “greedy little hamster”—and how that mindset shift helped improve my social circle.
• The one skill every HR consultant MUST master, and why it’s not much different than preparing for an employment tribunal.
• A quick way to fast-track your success and race ahead of your peers.

This episode isn’t just about external strategies—it’s about ensuring your foundations are solid, so you can create the success you deserve.

And if you want more insights like this, make sure to register for my free event next week, where we’ll go deeper into turning leads into clients—and selling without the sleaze.

Or, if you need tailored help, grab a 1:1 strategy call with me to work through what's not working in your business—and how to fix it.

But whether you take either of those options or not, make sure you tune in to this episode, because it could change the game for you.

Timestamps:

00:00 – Introduction to the Four C’s of Success for HR Consultants
01:00 – How your circle of influence shapes business success
02:15 – Why surrounding yourself with the right people is key to growth
03:30 – How to elevate your thinking by changing your social circle
04:40 – The importance of coaching for HR consultants
05:50 – How a coach can fast-track your business growth
07:00 – Why self-talk can either make or break your HR consultancy
08:10 – Reprogramming your mindset to boost business results
09:15 – The role of closing sales in growing your consultancy
10:20 – Why closing isn’t about being pushy, it’s about leadership
11:25 – How to convert conversations into paying clients
12:30 – Why sending proposals isn’t the best way to close sales
13:30 – Mastering sales without feeling awkward or pushy
14:40 – How to stop wasting time on dead-end sales leads
15:50 – Why investing in a business coach can speed up success
16:55 – Fast-tracking your HR business growth with the right support
17:50 – Applying the Four C’s to your consultancy for real results

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most people think saving money makes them smart. While others fritter their money away without thinking about it.

But investing in something to actually improve their lives? They pause and delay.

Well, what if that's actually keeping you stuck?

What if these habits of yours don't actually serve you?

In this Sunday Session, I break down the biggest money mindset mistakes self-employed HR consultants make — and why clinging to your cash could be the most expensive decision of all.

You’ll hear the story of the £1,000 course that changed everything for me, plus a thought challenge that might just shift how you treat money from today onwards.

So tune in and enjoy.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you're an HR Consultant who feels stuck on the content treadmill, chasing "leads" you met at networking events, or you're second-guessing your pricing...

Know that you’re not doing anything wrong.

You’ve just been sold a business model that looks sensible — but is actually built on guesswork, free advice, and hoping the right person finds you at the right time.

This episode breaks down those issues and shows you exactly why it feels so hard — and what to do instead.

I also share what’s happening in my upcoming 3-day live event, and why it could be the turning point your business has been crying out for.

👇 IN THIS EPISODE, YOU’LL DISCOVER:

• How you’re accidentally training people to expect free advice (and what to do about it)
• Why “being visible” is not the same as getting hired
• The one part of your business you MUST control if you want consistent income
• What most HR consultants get wrong about proposals and pricing
• The first step to creating a consultancy that runs on your terms, not someone else's

So click to listen now.

Timestamps:

00:00 – Why your HR consultancy isn’t getting enough leads
 01:00 – The feast-or-famine cycle explained for freelance HR consultants
 01:50 – Why the standard HR consultancy business model doesn’t work
 02:30 – Common HR consultant marketing mistakes nobody talks about
 03:15 – How free consultations damage your HR brand and waste time
 03:55 – The true cost of sending proposals as an HR consultant
 04:45 – The hidden dangers of the ‘help everyone’ HR service model
 05:15 – Why self-employed HR consultants feel stuck and invisible
 05:50 – What HR consultants lose by giving away tailored advice
 06:20 – The key to building a scalable HR consultancy
 06:50 – A better system for attracting ideal HR consultancy clients
 07:25 – Why lead generation for HR consultants doesn’t have to be hard
 08:00 – How to stop chasing leads and start getting hired faster
 08:30 – The one thing every successful HR consultancy gets right
 08:50 – What you’ll get from the free HR consultant marketing event

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’ve ever reached the end of the day and thought, “What did I even do today?” — this episode is for you.

Because whether you realise it or not, your phone is stealing your time, your focus, and your confidence.

And if you don't get intentional about it, your business (and your wellbeing) will suffer.

In this short, no-fluff episode, I’ll unpack:

📱 The shocking stats behind how much time we actually waste on our phones.
🧠 Why overuse leads to procrastination, low concentration, and poor self-esteem.
🍩 A simple analogy to help you see the damage it’s doing.
💡 The free app I recommend to start taking control back today.

It’s time for a digital detox. And this is your first step.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

Most HR Consultants know they should be using video…

But when it comes time to hit record, the same question always crops up:

“What the hell am I even meant to say?”

If that’s you — stuck staring at the camera, second-guessing yourself, and unsure where to start — then this episode is for you, my friend.

You’ll discover:

• The 8 types of videos every HR Consultant can (and should) record to win leads and clients
• A simple structure that makes your videos clear, persuasive, and easy to film — even if you’re not a “natural” on camera
• Why not sounding slick and polished can actually make your videos MORE effective
• What to do if you're worried you'll run out of things to say — and how to avoid “content block” forever
• The mindset shift that separates those who grow on video… from those who stay stuck in their heads
• And much, much more

So if you want to start showing up, standing out, and turning videos into sales — instead of procrastinating and avoiding doing video whatsoever, then listen to this episode and get the answers you need.

Because creating client-winning videos ain’t difficult… when you know what you’re doing (and that's what you're about to discover).

And when you're ready, click here to get your ticket for the FREE event I'm hosting next month. Spaces are limited, so act fast if you don't want to miss out.

Timestamps:

00:00 – How HR consultants can overcome fear of video content creation

01:41 – Why simple face-to-camera videos work best for consultants

03:01 – Should you give away HR advice for free in your content?

04:10 – How to turn rambling recordings into polished video scripts

05:17 – 8 high-converting video formats for HR consultants

06:35 – Quick tips: short HR videos that boost authority and trust

07:41 – Answering FAQs: turn client questions into lead-generating videos

09:00 – Myth-busting videos: challenge bad HR advice and stand out

10:26 – Storytelling for HR consultants: how to showcase real client wins
The structure to follow for high-impact client success videos.

12:01 – Explainer videos: simplify tricky HR topics and attract views
How to educate without overwhelming, even if your topic is complex.

13:31 – Behind-the-scenes content to show how you think and work

15:08 – How to use video rants (wisely) to attract the right HR clients

16:54 – Share your values: belief-building videos that position your brand

18:40 – 4-part structure for recording confident, engaging HR videos

24:26 – Final pep talk: The only bad video is the one you didn’t make.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’ve ever felt a bit off… like things should be fine, but you're just not thrilled with how life feels — this episode is for you.

Because today, I’m introducing a simple but powerful tool: the Circle of Life.

It shows you exactly where things feel strong, where they’re wobbling, and why fixing just your business isn’t enough if other areas of your life are being neglected.

Whether it’s your health, your relationships, your finances or your fun — every part of your life is connected.

And when one segment is off, the whole wheel struggles to turn.

So tune into this short but powerful episode, and discover:

🛞 What the 8 segments of the Circle of Life are — and how to make sure they’re working for you, not against you
🧭 A simple monthly check-in habit to build more balance, calm and clarity

Because you’re not just building a business. You’re building a life.

And this is your invitation to check in, realign, and grow from the inside out.

PS - Here's a link to get your own Circle of Life to fill in.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you've ever thought about using video to market your HR consultancy… but felt like the tech might let you down then this episode is for you.

Because today, I’m breaking down exactly what you do and don't need to look and sound confident on camera.

No expensive equipment. No fancy editing. No Hollywood lighting.

Just simple, clear advice to help you finally start showing up in video — and attracting the leads and clients your consultancy deserves.

Here’s what we cover:

• Why your camera quality isn’t the reason people buy from you — and what is.
• The one recording-angle mistake that could be making your videos feel awful for viewers (and how to fix it in seconds).
• The simple swap that can instantly improve the sound of your videos — no mic needed.
• The truth about video perfection and why a few stumbles might actually help you win clients.
• How to use ChatGPT as an expert personal script editor — so you know if your video is good enough before posting.

By the end of this episode you'll have a no-fuss setup that helps you feel ready to press record — and finally put your face, voice, and message out there.

So tune in now.

Timestamps

00:00 – Why HR consultants need video content to get clients
00:23 – Common fears about filming marketing videos
01:01 – How to film business videos using just a phone
01:49 – Is iPhone or Android good enough for content creation?
02:27 – Why polished video can hurt your consultancy brand
03:06 – Best smartphones for creating HR marketing videos
03:51 – How to use natural light for professional-looking video
04:18 – Best places to record video content at home
04:56 – How to stabilise your phone without a tripod
06:26 – Simple upgrades to improve your video quality fast
06:39 – How to frame your videos to build trust with clients
07:12 – Fix bad lighting and shadows in DIY videos
09:00 – How to get great sound for videos without buying a mic
09:56 – Should you record horizontal or vertical videos for LinkedIn?
12:29 – Why posting on every platform can harm your reach
13:12 – How to use ChatGPT to write better video scripts
14:31 – What to say on camera if you're nervous or awkward
15:34 – How to stay consistent with your video marketing schedule

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

In this first Sunday Session, I’m sharing what these new weekly mini-episodes are all about, how they’ll help, and why mindset isn’t a luxury for HR consultants… it’s a necessity.

You’ll discover:

🎯 What to expect from these short, weekly episodes
 🧠 Why mindset and beliefs shape every result you get in business

Because you’re not just here to run a business.

You’re also here to become the best you you can be.

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’ve ever said, “I know I should do video, but…” — this episode is for you.

Because today, I’m breaking down the 6 most common fears that stop brilliant HR consultants like you from ever pressing record.

And if you want to be seen as the expert, stop relying on referrals, and finally build trust at scale — then video isn’t optional.

It’s essential. Because as we discussed in last week’s episode, video content is the fastest way to build visibility, trust, and leads.

The good news? Creating video content is easier than you think.

And none of the fears holding you back are as real or important as they seem.

So listen in and discover:

• 📌 Why trying to be “original” is stopping you from getting clients — and what to do instead
•  💬 The overlooked mindset shift that makes criticism irrelevant (and frees you to post)
•  🎯 A Cambridge academic rule that proves your video content is already good enough
•  ⏰ How 5 minutes of video can generate leads while you sleep
•  📱 The truth about tech, lighting, and whether video actually fits with “serious” HR work

Because if you’re ready to stop hiding and start standing out from the crowd of HR Consultants — this is the episode for you.

Timestamps:

00:00 – Why most HR consultants don’t use video content (and lose leads because of it)
 01:43 – Does video marketing actually work for HR consultants in 2025?
 02:35 – Top 6 reasons HR consultants avoid posting video content
 03:03 – How to overcome imposter syndrome when creating HR videos
 04:01 – Why HR buyers follow people, not information (and how to stand out)
 05:00 – How to stop worrying about being judged when posting videos online
 06:04 – The mindset shift that helps HR consultants overcome fear of criticism
 07:20 – What happens if no one watches your video? (Worst case explained)
 08:49 – How to deal with negative comments on your LinkedIn or video content
 09:54 – Why your HR videos don’t need to be perfect (Cambridge rule explained)
 11:10 – How to know if your HR expertise is good enough for video content
 12:28 – “I don’t have time for marketing”: how to make space for video content
 13:34 – Why 5 minutes of video marketing beats 3 hours of networking
 15:11 – How to create great HR video content without fancy tech or setup
 16:50 – Does video make HR consultants look unprofessional? (Myth debunked)
 21:13 – Why visibility matters more than perfection for HR consultants in 2025

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick

If you’re an HR Consultant who’s tired of being the “best kept secret”, sick of churning out content that no one sees, and wondering how to finally stand out from the crowd…

This episode is for you.

Because I’m kicking off a 4-part series on the most underused marketing tool in your toolkit: video.

In this episode, you’ll discover:

• 📹 Why video builds trust quicker than any LinkedIn post, email, or blog ever will.
•  🎯 How to shortcut the sales process just by showing your face.
•  🧠 The Cambridge University mindset shift that’ll cure your perfectionism for good.
•  📈 How social media algorithms actually work — and why video gets 3x more reach.
•  👀 A dead-simple way to stand out from every other HR Consultant whilst posting the exact same content as them.

So if you’re ready to get more leads, build faster trust, and finally grow a consultancy that doesn’t rely on referrals or random DMs…

Start here.

Timestamps:

00:00 – Video marketing for HR consultants: why most avoid it and lose leads
 01:30 – What this 4-part series will teach you about getting more HR clients with video
 03:00 – How YouTube and Google can make your HR content more visible
 04:30 – Why most LinkedIn posts go unseen (and how video flips the algorithm in your favour)
 06:00 – Build trust with potential clients faster using short, simple video content
 07:30 – How emotions drive buying decisions (and how to create that emotional impact on video)
 09:00 – Written vs. video: what actually builds trust and connection with buyers
 10:30 – Why you don’t need perfect content — and what Cambridge University proves about ‘good enough’
 12:00 – 82% of buyers say video influences their purchase — here’s how to use that stat to your advantage
 13:30 – How to turn organic videos into lead generators (without paying for ads)
 15:00 – Why HR clients always choose the consultant they feel most connected to
 16:00 – Stand out from other HR consultants using tone, body language, and confidence on camera
 17:00 – How video triples your LinkedIn reach (and why the algorithm loves it)
 18:00 – The hidden reason social platforms push video — and how to benefit from it
 19:00 – The ‘content vs. connection’ shift that helps HR consultants win more clients
 20:00 – A practical way to repurpose your LinkedIn posts into high-impact videos
 21:00 – Why video messages work better than text in proposals and sales conversations
 22:00 – How to build trust, boost visibility, and win more clients — just by showing your face
 24:00 – 5 big reasons to start using video in your HR consultancy today
 26:00 – The cost of avoiding video: slower trust, fewer leads, and missed sales

Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?

Check out your options here:

https://nickponinski.com/work-with-nick