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Explore every episode of the podcast Marketing Made Easy for HR Consultants

Dive into the complete episode list for Marketing Made Easy for HR Consultants . Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Reflecting on 2025 and Planning for the Future of the Podcast10 Dec 202500:08:11

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


The Moment Everything Clicked for Paul Neal05 Dec 202500:43:10

In today’s episode, I’m joined by Paul Neal, from Verdant Purpose HR.

An HR consultant who went from posting, hoping and winging it to finally building a consultancy he could rely on.

When Paul first came to me, he was doing what most HR consultants quietly end up doing:

• Posting on LinkedIn when he remembered

• Taking the odd referral

• Trying to be consistent without any real structure

• Wondering why everything still felt unpredictable

He wasn’t doing anything “wrong”… he just didn’t have a system that actually worked.

In this conversation, Paul shares the exact moment everything clicked — the moment he stopped winging it, narrowed his niche, plugged in a simple, controlled funnel, and finally started feeling confident about where his next clients were coming from.

We talk about:

• The mistakes almost every HR consultant makes at the start
• How Paul realised he was building his business backwards
• Why “generic HR content” was killing his engagement
• The mindset shift that changed how he sold his services
• The sales call that closed in 7 minutes
• How niching into charities transformed his clarity and results
• Why a predictable pipeline gave him the confidence to think bigger

If you’ve ever thought “I should be further ahead by now” or “I’m doing all the things but nothing feels predictable,” this episode will feel like looking in a mirror.

Paul’s story is proof that when you add structure, clarity and a simple system — everything changes.

👉 Listen now and see what’s possible for your own consultancy.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Is LinkedIn Sales Navigator Worth The Investment?05 Nov 202500:10:03

If you’ve ever wondered whether LinkedIn Sales Navigator is worth paying for as a self-employed HR Consultant… this episode is for you.

Because in this episode, I break down when Sales Navigator can genuinely help you win more work… and when it quietly keeps you stuck in feast-and-famine mode.

Because the truth is:

Sales Navigator can be great — but only under the right conditions.

And if you want consistent, predictable lead flow, there’s something even more important you need in place first.

Here are five things you’ll discover in this episode:

  • Why Sales Navigator works for some HR Consultants — but not for most
  • How missing something vital can actually turn Sales Navigator into an expensive time-waster
  • When manual outreach is perfectly fine… and when it becomes your biggest bottleneck
  • Why you should avoid Sales Navigator if you want to avoid feast and famine - and what you should do instead
  • How to think about lead generation so clients come in even when you’re not online

So if you’ve ever felt unsure about whether Sales Navigator is worth the money… or you’re tired of guessing how to get consistent clients… this episode will give you clarity.


Timestamps:

00:00 — Should HR consultants use LinkedIn Sales Navigator?
 00:37 — What Sales Navigator actually does
 01:03 — Advanced lead filters explained
 01:43 — Saving leads & accounts
 02:18 — Sales Nav vs standard LinkedIn
 02:40 — When Sales Navigator works best
 03:07 — Why Sales Nav multiplies current results
 03:47 — Sales Nav won’t convert leads for you
 04:25 — Manual outreach = feast or famine
 05:12 — My experience using Sales Navigator
 05:54 — What you need before Sales Nav pays off
 07:10 — Build a predictable leads system
 07:47 — One Funnel. Endless Leads. Workshop
 08:34 — Should YOU buy Sales Navigator?


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


5 Essential Tips to Sell Your Services (With $200 Million Selling Copywriter, Mike Samuels)03 Jul 202400:32:29

In the latest of a series of interviews with experts we're joined by Mike Samuels who'll be sharing 5 essential copywriting tips for HR Consultants to help them get more sales of their services.

Mike is a copywriting expert and has sold over $200 million dollars' worth of stuff over the course of his career, so you're in for a treat if you tune in.

You'll discover...

  • The most important step in marketing yourself as a HR Consultant (you'll have heard this one before, no doubt).
  • What to do once you get a bit of a following on social media and you want to convert them into cash.
  • The EXACT thing to say to your target market if you want them to choose you as their HR Consultant instead of  one of your competitors.
  • Why playing Bingo can help you launch your services (Hint: It's nothing to do with getting a mega speaker and shouting about your offers!)
  • And how to use your personality in your copy to stand out from the masses of HR Consultants out there.


So make sure to tune in and discover how writing words can help you generate more cash.

And if you want any further info on Mike then check out his website here.



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Resolving Conflict for a More Productive Workforce - an Exclusive Conversation With Mediation Expert, Emma Jenkings26 Jun 202400:37:36

If you've been in an organisation and seen discontent between 2 or more people (and let's be honest, who hasn't?) but not been entirely sure on how to resolve the situation... then this podcast is for you.

We hear from mediation expert consultant, Emma Jenkings on...

  • How to spot the grumbling of discontent BEFORE that grievance hit your desk.
  • The key steps to take in ANY mediation situation - so you can handle any and every complaint that comes your way (or at least know what you're looking for if you're considering hiring an external resource)
  • Why an external meditation is often BETTER than an internal mediator - and gets the best reconciliation for all parties.
  • What to aim for in a mediation meeting (and it ISN'T for everyone to be friends and shake hands).
  • What mediation ACTUALLY is - and what it isn't.


So tune in today if you want to understand how to handle disgruntled employees so you get a better working environment with more productivity... and avoid sweeping the situation under the carpet because that just won't help anyone.

And if you want to get in touch with Emma her website is here.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Lessons From Over a Decade as a Successful, Independent, Self-Employed HR Consultant: A Conversation With Ruth George19 Jun 202400:39:06


Today's episode is a conversation with Ruth George and you'll discover...

👉 Why Ruth setup her HR Consultancy in the days when it was still a rather unusual endeavour.
👉 How CIPD membership has helped her develop a solid client base.
👉 What to do when the inevitable feast or famine kicks in.
👉 Why having the right network is key to your success.
👉 Where your website can be an important part of the customer journey.

In case you didn't know, Ruth is a Chartered Member of the CIPD with over 25 years' experience in senior HR management roles, including, as HR Director at Gallagher Heath - a leading UK insurance broker in the City.

Nowadays she's a self-employed, independent HR Consultant and has over a decade of experience to share.

On top of all that, she's also Chair of the CIPD branch in Hertfordshire with over 3,500 members - one of the largest branches in the country.

So make sure to tune in to hear her story and advice, and if you want to reach out to her, she's at http://www.ruthgeorge.com/ 




Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


3 Banging Lead Gen Strategies You Can Plug In to Your Business TODAY to Get Clients THIS Week12 Jun 202400:25:34

In this episode you'll discover:

👉 The single cheapest way of generating leads that everyone does badly - but you can do much better by following the steps laid out in this episode.
👉 The 3 simple lead gen strategies you can implement TODAY and get clients this week.
👉 What to do when crafting any lead gen strategy to ensure you get an ROI.
👉 Why the first step of EVERY lead gen strategy is actually more important than WHAT your actual strategy is.
👉 Where you can find an abundance of perfect-fit leads to contact for your business today for UNDER £10.

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


The Simple Reason Why You Shouldn't Publicly Share Your Prices05 Jun 202400:21:53

Pricing is a confusing topic for HR Consultants. Especially when they first go self-employed.

Deciding what to charge… whether to share their prices publicly or not… and how to even talk about money with leads and clients in the first place.

It’s all a far cry from their days in the corporate world.

But when you go self-employed, you need to make sure you don’t just charge your worth, you actually get paid your worth, too.

That’s not always easy.

So in this episode we delve into pricing, how to share your prices, and whether to share them publicly or not.

You’ll also discover:

👉 The single most important thing to consider when it comes to sharing your prices - publicly or not.

👉 3 genius psychological hacks you can use to make your prices seem like a bargain without discounting.

👉 How to answer “How much do you charge?” - without quoting the wrong price.

👉 Why publicly sharing your prices might be losing you sales, and what you should be doing instead.

👉 The 2 simple things your website MUST have if you don’t want to scare potential clients away.

So check out this episode today.



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


5 CRAZY Reasons Why You Aren’t Charging Enough for Your HR Services29 May 202400:24:01

Pricing can be a confusing topic when you first go self-employed.

Deciding what to charge… whether people will pay your fees or not… and whether you’re actually worth what you want to charge…

Pricing is a minefield that nobody prepares you for when you go self-employed.

But just like for EVERY OTHER business out there, pricing is important.

Charge too little, and you may feel resentful of the client.

Charge too much, and you won’t get the work.

So, where’s the middle ground?

Well, that’s what we’re gonna discuss on today’s episode where you’ll discover.

👉 Why lowering your prices might make it harder to get clients - rather than easier.

👉 The hidden psychological barriers that can lead to you to massively undercharge for your services.

👉 How trying to charge the same as your competitors can mislead you into undervaluing your services.

👉 3 simple strategies for helping you set prices that reflect your worth… and your clients will be happy to pay.

👉 When to get feedback on the work you’ve completed - and what to do with that feedback so you can confidently charge higher prices and get more clients.

So check out this episode to discover all this and more.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


12 Weird Reasons You Don't Get the Leads, Clients and Sales You Deserve as an Expert HR Consultant22 May 202400:23:33

In this episode you'll discover:

👉 How to get way more enquiries and sales with just one TINY change to your marketing activities.
👉 The one essential thing you need to do BEFORE trying to get any sales whatsoever.
👉 What "game" to play when launching your services to ensure you get more sales than ever before.
👉 The simple phrase you can use to make it a no-brainer for people to want to work with you.
👉 You know customer testimonials are key for sales, right? - But do you know how to share them. You're probably doing it wrong...
👉 It's OK to just plonk your prices directly on your website without any context, right? WRONG. And for a very good reason.
👉 PLUS, the maximum you should charge for your HR services if you want to sell "off the page".

So check out this episode today - and then leave a positive review on podchaser.com if you found value from it.




Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


7 Simple Productivity Hacks to Get More Done as a Busy HR Consultant15 May 202400:24:46

In this podcast episode you'll discover:

👉 How to get more done in 25 minutes than most people do in an hour.
👉 The SEVEN simple productivity hacks you can incorporate into your daily activities.
👉 What nootropics are, why you should take them, and the specific brand I use to 2x my productivity.
👉 Where to find a helping hand to successfully incorporate the Pomodoro Technique into your daily activities.
👉 Why mindfulness and meditation could be the missing ingredient for you to have positive mental health.
👉 It's OK to use your phone just before bed, right? WRONG. And for a very simple reason.
👉 PLUS, a simple way of identifying which tasks can be outsourced and which can't.

So check out this episode today - you won't regret it.

PS. Click here if you want to try the productivity and concentration boosting Indi Mind for £10 off.





Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Steal This Powerful Cold Call Script (No Awkward Silences or Hang-Ups. Just Clients)08 May 202400:21:41

Cold calling gets a bad rep. And I get it, no-one enjoys getting calls out of the blue.

Especially in today’s day and age when everyone just texts.

Worse still, cold calling probably makes you feel a touch awkward… your mum warned you not to talk to strangers so cold calling goes against your nature… and you completely panic at the very idea of calling someone.

But here’s the thing:

Cold calling gets leads and clients much faster than any method of lead gen out there.

You speak to your target audience and get a Yes or a No in seconds.

But how do you make sure you get more “yes’s”...?

How do you get over the fear of picking up the phone?

And how do you turn cold calling from something you hate into your business’s biggest source of leads, clients and profit?

That’s exactly what we cover in this episode.

You’ll get the “Perfect Cold Calling” script that gets meetings booked in your diary… avoids no-shows… and generates cash on-demand.

You’ll also discover:

👉 Why cold calling is actually the best ways of getting leads and clients for your HR Consultancy.

👉 The THREE simple things that’ll keep you consistent with your cold calling efforts.

👉 What to do when you inevitably speak to that 1 in a 100 person who's rude to you.

👉 Where to find an abundance of people in your niche to cold call.

👉 How to cold call so people are open to talking to you.

👉 It's OK to listen to that voice in your head that tells you not to cold call, right? WRONG. And for a very simple reason.

👉 PLUS, a quick review of the script I've shared from my book, The Complete Guide to Building a £70K HR Consultancy and why it works so effectively.

So check out this episode today if you want all leads and clients you need for your HR Consultancy without leaving the house. 



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


3 Books Every HR Consultant Should Read if They Want a £70K HR Consultancy04 May 202400:07:22

I recently shared that I'm an avid reader and that provoked a lot of questions from people... They all mainly had one theme though... 

  • What do you recommend I read

And rather than go back to each person individually, I figured it'd be easier, and better, to share a quick podcast with you all.

So here it is, the 3 books I recommend you read to be the best You that you can be.

Enjoy!



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


How Scheduling Builds the Business (and Life) You Actually Want02 Nov 202500:07:08

Everyone wants to get more done — but without a schedule, that’s not necessarily going to happen.

The truth is, if it isn’t in your diary, it isn’t real. “Someday” never arrives — but Tuesday at 10am does.

In this Sunday Session, I’m sharing why scheduling is one of the simplest yet most powerful habits for creating progress — in your business and your life. 

You’ll hear how a classic Yale study proved that people who make concrete plans are nine times more likely to follow through, and how you can use that same principle to build momentum every week.

So tune in, grab your calendar, and start turning good intentions into real results.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


The 3 Biggest Marketing Mistakes Most HR Consultants Make on a DAILY Basis (and How to Avoid Them) 01 May 202400:18:43

In this podcast episode you'll discover:

👉 How to avoid the 3 most common mistakes that HR Consultants make REPEATEDLY when marketing themselves.
👉 The ONE simple thing you can do to be more consistent with your marketing efforts.
👉 What to do with your social media channels that you only update sporadically.
👉 The most important thing you can do BEFORE starting marketing.
👉 Why you should also consider WIIFM when creating any content for your audience.
👉 It's OK to only sporadically do your marketing, right? WRONG and for a very simple reason that McDonald's showcases repeatedly.
👉 PLUS, solutions to all the marketing fails - that ANYONE can implement. 

So check out this episode today - you won't regret it.



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


3 Proven Ways to Get HR Clients - For the Short, Medium and Long Term24 Apr 202400:21:45

In this podcast episode you'll discover:

👉 How to generate leads for your HR Consultancy you can take to a sales call THIS WEEK.
👉 The one simple thing you can do to get 50% of the people you speak to onto the next stage of your marketing strategy.
👉 What the best social media is for HR Consultants AND how to use it in under half an hour a day to consistently generate leads.
👉 The most important thing you can do when connecting with someone to foster a great relationship from the start of your interactions online.
👉 Why you should consider all 3 methods of lead gen you'll discover today - and what to do if none of them resonate.
👉 Sales is sleazy, right? WRONG and for a very often misunderstood reason.
👉 PLUS how to do any and all of these lead gen methods if you're still struggling to get a single lead for your HR Consultancy.

So check out this episode today - you won't regret it.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


A Simple Morning Routine to Win the Day - and Your Life (Try This 30-Day Challenge and Watch Your Life Change)17 Apr 202400:29:39

This episode is an introduction to The Miracle Morning... a morning routine that can set you up for success for the day - and for your life too.

In this podcast episode you'll discover:

  • 👉 How to seize control of your day in under an hour.
  • 👉 The one simple thing you can do to stop negative thoughts dominating your mind and jeopardising your journey to success.
  • 👉 What the life SAVERS are and how to implement them into your life.
  • 👉 The most important thing you can do to keep yourself and your loved ones alive, healthy, and disciplined... that is sorely missing from most people's lives.
  • 👉 Why you should incorporate all 6 life SAVERS into your life - without delay.
  • 👉 Waking up, eating and getting straight to work is the best way to win the day, right? WRONG and for so many reasons.
  • 👉 PLUS how to get all this in under six minutes if you don't have a spare hour.


So check out this episode to supercharge your mornings and set the stage for a winning day ahead - and to ultimately achieve your life's potential!



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


The Complete Guide to Unlocking the Power of Email Marketing for HR Consultants - Part 210 Apr 202400:26:07

This episode is a continuation about leveraging email marketing to get quality leads desperate to work with you.

You'll discover:

  • How to monetise your list so you can tap into the widely-reported email marketing ROI of $40 for every $1 invested.
  • The one simple thing you should do BEFORE sending out any emails.
  • The most important piece of email marketing - and how to ensure you never fail at it.
  • What to write about to your audience so they see you as someone they want to work with.
  • The options you have with your email marketing software - and what I use and why.
  • Why you need a nurture sequence for new subscribers - and what to include in it.
  • PLUS how to get emails which are perfect for your audience in less than 5 minutes.






Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


The Complete Guide to Unlocking the Power of Email Marketing for HR Consultants - Part 103 Apr 202400:28:48

This episode is all about leveraging email marketing to get quality leads desperate to work with you.

You'll discover:

  • Why email marketing is essential for HR Consultants.
  • The 3 steps you need to take to get your email marketing setup. 
  • What you miss out on when you don't use email marketing (HINT - there's a lot!)
  • Where and when to share your email sign up forms to ensure you get the most sign ups possible.
  • PLUS, how to get all this - and more - in under an hour.



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Bonus Episode - The 6 Surprising Reasons Why I Live as a Digital Nomad29 Mar 202400:04:28

I repeatedly get asked why I live as a digital nomad, so I wanted to record this quick episode to share the Push and Pull factors at work that made me give up my life (temporarily at least) in the UK, and venture out to South America.

Enjoy - and any question feel free to reach out to me on LinkedIn.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Say It Like a Pro: Assertive Communication Strategies to Win Clients as an HR Consultant27 Mar 202400:21:40

This episode is all about Assertive Communication for HR Consultants - the secret sauce of ensuring your needs are met.

You'll discover:

  • What assertive communication is - and what it isn't.
  • Why assertive communication can be an essential piece of your marketing toolbox.
  • How to be assertive - without coming across like a b*tch
  • The 1 simple tip you can follow from the seminal book, "7 Habits of Highly Effective Individuals" to ensure your assertive communication always starts the right way.
  • The benefits of assertive communication - and the penalties you pay in your life when you don't use it.
  • How to implement assertive communication in your life with just 2 or 3 simple changes each day. 
  • PLUS, another edition of "LinkedIn: What's Hot, What's Not".



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


How to Network Like a Pro (and Turn Conversations into Clients)20 Mar 202400:26:29

This episode is about how to Network so you make the most of your time there if you ever attend any of the events.

You'll discover:

  • The 3 main types of networking - and the advantages and disadvantages of each approach.
  • Why networking can be one of the most effective ways of generating leads and clients for your business - without being a pushy salesman.
  • How to craft the PERFECT elevator pitch that captures, keeps and converts attention in less than 1 minute.
  • The 1 simple tip you can follow from the seminal book, "How to Win Friends and Influence People" to ensure all your interactions move in the right way.
  • You shouldn't host your own Networking events, right? WRONG. And for 3 very good reasons.
  • What to do with your new connections to ensure they potentially become leads or clients in the future - without badgering them to buy from you right there and then. 
  • PLUS, another edition of "LinkedIn: What's Hot, What's Not".


Show notes:
00:00 Intro
02:00 Definition of networking.
03:00 The 3 different types of networking, and their advantages and disadvantages.
09:00 How to conduct productive conversations.
12:00 How to craft your pitch-perfect elevator pitch.
15:00 What to do with people who you want to sell to.
16:00 Hosting your own networking events and the advantages and disadvantages of that strategy.
17:00 Where to find networking events to attend.
20:00 Summary of the episode.
23:00 LinkedIn: What's hot and what's not.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


PR for HR Consultants: Get All the Clients Without Spending a Penny13 Mar 202400:23:04

This episode is all about leveraging PR opportunities to get quality leads desperate to work with you.

You'll discover:

  • Why a PR strategy can be the most effective marketing strategy you ever consider.
  • Use the amazing "policeman" bias to ensure your word is taken as gospel.
  • How to get repeated press coverage with a single tweet per day.
  • The 3 simple things you need to do when you get covered in the media to ensure you maximise the situation to its full potential.
  • Press Releases are the only way to get covered in the media, right? WRONG. In fact, there is another way that you can start TODAY.
  • The 2 FREE resources you can access to get podcast opportunities sent directly to your email every week.
  • PLUS, how to access a variety of opportunities just waiting for you to get in contact.



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Bonus Episode - Life as a Digital Nomad10 Mar 202400:08:18

In today's brief show I wanted to share a little bit of my life as a digital nomad.

I'm keeping things simple though and share 3 things I don't like and 3 things I really do like.

Life as a digital nomad isn't drinking cocktails whilst lounging in a hammock... but nor have I had to put up with the British winter... Swings and roundabouts, I guess.

So, listen in for 3 things that are great and 3 things you might be surprised by.




Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Funnels: How to Take Control of Your Lead Gen and Your Client Growth29 Oct 202500:13:27

If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you.

I’m breaking down funnels in plain English: what they are, why they give you an on-demand pipeline, and how to build one that brings clients, sales, and profit when you decide—not when luck shows up. 

You’ll see how to replace hit-and-hope with a simple, repeatable system that helps you stand out from the crowd of other HR Consultants and scale your business with confidence.

In this conversation, you’ll...

  • Discover the “toe-dip first” approach that turns strangers into prospects so you don't waste your precious ad spend.
  • Uncover the tiny page change that encourages sign-ups WITHOUT rebuilding your whole website.
  • See the easiest way to keep in touch with all your leads, clients and prospects so they remember you in under half an hour a week.
  • Learn the few numbers that put you in charge of your funnel outcomes without any guesswork or overwhelm.
  • Grasp how to turn traffic into booked calls without endless manual outreach.

Want a step-by-step process you can plug-in to your business? Then join my mailing list to catch my upcoming webinar where I go deeper into building a funnel that works. 

Or, if you’ve heard enough already and want this in your business ASAP, DM me on LinkedIn and we’ll check if you're a fit for the Success Squad or the Fastlane Formula.

Either way, enjoy the show!


Timestamps:

00:00 – Why Every HR Consultant Needs a Lead Generation Funnel
 00:30 – The Problem with Networking and Posting for Clients
 01:10 – What a Funnel Actually Is and How It Works
 01:50 – The Step-by-Step Funnel Journey: From Stranger to Client
 02:35 – The Toe-Dip vs Jump-In Analogy Explained
 03:15 – Why Most Facebook and Google Ads Don’t Convert for HR Consultants
 04:00 – How to Build Trust Online Before Selling Your HR Services
 04:40 – The Number One Funnel Mistake: Selling Too Soon
 05:15 – The Simple Funnel Fix: Lead Magnet + Email Nurture
 06:00 – How Funnels Give You Control, Predictability, and Consistent Clients
 06:45 – The Key Metrics Every HR Consultant Should Track in Their Funnel
 08:10 – The 7-Day Funnel Setup Plan for HR Consultants
 08:55 – How Funnels Deliver Clients, Sales, and Profits on Demand
 09:40 – What to Change When Your Funnel Isn’t Working
 10:25 – Why Funnels Are Networking at Scale (But Easier and Faster)
 11:10 – The Confidence and Control Funnels Bring to Your Business
 11:55 – Next Steps: How to Build Your Own High-Converting Funnel

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Lead Magnets: The Most Effective Way of Destroying The Feast or Famine Cycle06 Mar 202400:29:56

This episode is all about creating your Lead Magnet so you can build a pipeline of perfect-fit clients and destroy feast or famine once and for all.

You'll discover:

  • How to decide on a lead magnet that's right for you - and your target audience.
  • Why creating a lead magnet is one of the most important things you can do for your business' marketing activities.
  • What you NEED to consider before EVEN considering deciding what lead magnet to create.
  • The 1 simple thing you need to know about your target market that'll help you create the perfect lead magnet for them.
  • You shouldn't give too much information away in your lead magnet, right? WRONG. In fact, you should give away as much information as possible so you can win more clients. Find out why here.
  • The 5 simple bullet points to use on your landing page to ensure your lead magnet gets downloaded and used rather than just viewed.
  • PLUS, a variety of tricky ways you can get your lead magnet in front of as many people as possible - without spending a single penny.


Show notes:
00:00 Intro
02:00 Definition of a lead magnet.
03:00 What your lead magnet should do.
03:30 Benefits of lead magnets.
05:30 What to include in your lead magnet.
07:00 Where to find out what to include in your lead magnet.
08:00 What format should you use to share your information.
12:00 How to ensure you've chosen the best lead magnet for your audience.
13:00 Summarising the 3 essential things your lead magnet should do.
14:00 Where to store your lead magnet.
15:30 The landing page copy for your lead magnet.
18:00 Promoting your lead magnet so you get it get it into your audience's hands.
20:00 Top Tip for getting the lead magnet into your audience's hands.
20:30 Optimising and refining your lead magnet.
22:00 A brief overview of nurturing your audience.
24:00 Summary of the episode.
26:00 LinkedIn: What's hot and what's not.



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Why Choosing a Niche Is The First Step to Getting a £70K HR Consultancy28 Feb 202400:21:50

This episode is all about defining a target market and why that's an essential step in your marketing puzzle.

You'll discover:

  • How to decide on a target market that's right for you.
  • Why defining a target market is the most important thing you can do for your business.
  • What you should consider before deciding on a target market.
  • The 1 simple thing you need to know once you've defined your target market that'll help you sell your services - or not.
  • You need to niche to get any sales, right? WRONG. In fact, if you don't follow the advice in this podcast you might kill any possibility of getting any sales whatsoever.
  • There are 3 key things to consider when choosing your target market - discover them here so you get it done right the first time.
  • PLUS, the essential factors you MUST consider when reviewing your target market.


Show notes:
00:00 Intro
01:30 Definition of target market.
02:30 Definition of niching.
03:30 Benefits of defining a target market.
06:30 What to consider before you define your target market.
09:00 How to define a target market.
11:00 What to consider when adding extra detail to your target market definition.
12:00 Common issues when defining a target market.
14:00 Summarising your target market.
15:00 What do with your target market summary.
16:30 Summary
18:30 LinkedIn: What's hot and what's not.



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Website Essentials for HR Consultants: An Essential Piece of Your Business21 Feb 202400:25:39

This episode is all about websites and why it's an essential piece of your marketing collateral for lead generation. 

You'll discover:

  • How to set up your homepage in minutes so visitors don't click off never to return again.
  • Why sharing the testimonials the "wrong" way could be damaging your credibility.
  • What you should write on your About page to make sure your website visitors understand who you are in a way that leaves them wanting more.
  • The 5 things you need to consider if you're thinking of getting a new website.
  • You need an expert to build your website for you, right? WRONG. There's actually an extremely simple way of getting a gorgeous website setup and running in minutes.
  • The single best thing you can do with your website to make sure it builds a constant pipeline of clients for your business.
  • PLUS, the one thing you don't want to do if you set up a blog. (This issue is so commonplace and really damages your authority).


Show notes:
00:00 Intro
02:50 Wordpress vs SquareSpace or Wix.
07:00 DIY or hiring a Pro.
12:00 Layouts and quick wins.
16:00 Content and copy.
17:00 Fantastic imagery and where to get it.
18:00 Must have pages.
21:00 Lead Capture.
23:00 Building credibility.
25:00 Summary.
26:00 LinkedIn: What's hot and what's not.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Cracking the Code of Lead Generation: Cold Calling for HR Consultants16 Feb 202400:18:30

This episode is all about Cold Calling and why you should be using it to generate leads for your HR Consultancy. 

You'll discover:

  • How to have a successful cold call every time you pick up the phone - yes, every time you call.
  • Why cold calling is actually the best method of lead generation available to you.
  • What you should aim for with every cold call - and it isn't to get a sale.
  • The 3 things you should do when someone tells you they don't want what you're offering.
  • The quickest and easiest way to get an abundance of leads to call even if you've got no idea where to start.
  • The single best thing you can say at the start of every call to make sure you start off on "the right foot".
  • PLUS, why you're scared to make cold calls - and why you shouldn't be.


Show notes:
00:00 Intro
01:51 Definition of Cold Calling.
02:00 Benefits of Cold Calling.
05:00 Why you should cold call.
06:00 Cold Calling is better than cold emailing.
07:00 The point of cold calling.
07:40 Why you resist cold calling - and why you shouldn't.
09:00 What to say when cold calling
10:00 Objection handling when cold calling.
10:20 Where to find the leads for cold calling.
11:30 How to handle cold calls.
12:20 A trick to ensure people show up for meetings you arrange.
13:40 Motivation tips.
14:55 Summary
16:00 LinkedIn: What's hot and what's not.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Bonus Episode - How to support the show14 Feb 202400:03:40

A short, bonus episode on how to support the show if that's something you want to do.

1. Leave a positive review of the show on www.podchaser.com 
2. Recommend the show to friends and peers.
3. Hit that subscribe button.
BONUS: Invest in the book at www.theinfluentialconsultant.co.uk 


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Bonus Episode - What to Expect in the Coming Weeks13 Feb 202400:03:40

Buckle Up, It's Gonna Be Hot (and Informative!)

In this short, bonus episode you'll discover what to expect in the upcoming podcasts so you know what to listen out for and why you need to tune in.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Bonus Episode - Special thanks and shout outs12 Feb 202400:03:58

A short, bonus episode for me to share my thanks with those who've helped me on my way to where I am today.

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Why you should listen and who I am28 Jan 202400:02:21

The Marketing Made Easy for HR Consultants podcast is a show that exists to help independent HR Consultants get control of their business, so they decide who they work with and how much they charge them.

Each episode is released weekly and shares insightful and actionable tips and strategies to help you grow your business.

Whether your aim is to finally get that solid base of clients and leads so you can work fewer hours whilst confidently charging more money... 

Or you want to grow an agency so you have HR  Consultants working for you while you spend your time elsewhere, this is the show for you, my friend.

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Why Failure Might Be the Best Thing for You26 Oct 202500:04:16

Nobody likes failing. But what if failure wasn’t the end of the story?

The truth is, every misstep gives you feedback you can use — insight into what didn’t work, and a clearer path to what will. 

In this Sunday Session, I’m sharing how to see failure as tuition rather than punishment, with lessons from sales calls that didn’t convert, campaigns that flopped, and stories from Edison, Jordan, and Mel Robbins.

So tune in, reflect, and give yourself permission to treat every failure as a step forward, not a setback.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


My Philosophy for Building a Successful HR Consultancy Business22 Oct 202500:22:07

I was recently asked if I only help HR consultants with LinkedIn and email marketing.

And honestly — it shook me.

Because I thought it was obvious what I’m about, what I believe, and what I actually do.

Turns out… maybe it isn’t.

So I’ve recorded this episode to set the record straight.

To share my philosophy for building a successful HR consultancy.

So if you’ve ever wondered what I stand for, why I say the things I do, or how my clients build predictable, profitable businesses — this is the episode to listen to.

And if this episode has resonated with you and you want to explore your options to work with me to get to £70K and beyond, then click below.


Timestamps:

  • 00:00 — What My Business Philosophy Is Really About
  •  Why I recorded this episode to explain what I actually do and believe as a marketing coach for HR consultants.
  • 01:10 — The Mantra Behind Every £70K HR Consultancy
  •  How focusing only on actions that lead to leads, clients, and profit changes everything.
  • 02:15 — The 80/20 Rule for HR Consultants Explained
  •  How the Pareto Principle helps you prioritise marketing tasks that get real business results.
  • 03:30 — Why Niching Is the Secret to Fast Growth for HR Consultants
  •  How choosing a clear audience unlocks easier lead generation and simpler marketing.
  • 04:50 — How to Find Your Ideal HR Consultancy Niche
  •  Practical examples of how narrowing your focus makes marketing ten times more effective.
  • 06:20 — Marketing Strategy for HR Consultants Who Hate Networking
  •  Why relying on networking alone keeps your consultancy stuck — and what to do instead.
  • 07:45 — Branding and Messaging Tips for HR Consultants
  •  How to position your HR services so clients instantly see the value you provide.
  • 09:00 — Why Most HR Consultants Struggle With Lead Generation
  •  The real reason consultants find it hard to get clients consistently — and how to fix it.
  • 10:30 — Email Marketing for HR Consultants Made Simple
  •  How to use email to build trust, nurture relationships, and convert leads automatically.
  • 12:00 — The Right Way to Measure Your Marketing Results
  •  What metrics to track so you know exactly what’s working and where to focus next.
  • 13:30 — How Paid Ads Can Fast-Track Your HR Consultancy Growth
  •  Why Facebook and Google ads can be a predictable, scalable way to win new clients.
  • 15:00 — The Difference Between Hope and Strategy in Business
  •  How most HR consultants rely on luck — and how intentional marketing changes that.
  • 16:30 — Sales Tips for HR Consultants Who Hate Selling
  •  Why selling is simply about helping — and how to close clients confidently without pressure.
  • 18:00 — Building a Predictable £70K+ HR Consultancy Step by Step
  •  The intentional approach to creating consistent leads, clients, and i

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


The Poison We All Drink Without Realising19 Oct 202500:04:19

Most people think comparison is harmless — just a quick glance at how others are doing.

But the truth is, measuring your progress against someone else’s highlight reel can quietly rob you of joy, focus, and confidence.

In this Sunday Session, I’m sharing why comparison is poison, how it shows up for HR consultants, and the simple shift that frees you to focus on your own lane and your own growth.

So tune in, reflect, and ask yourself: where are you comparing right now — and how can you turn that energy into progress?



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


The Four Numbers That Show You EXACTLY Why You’re Not Hitting £70K+ Yet15 Oct 202500:11:24

Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working?

In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appointments, Presentations, and Sales.

Because if you’re not tracking these, you’re guessing. And guessing is the fastest way to stay stuck.

Here’s what you’ll discover:

  • The simple tracking system every consultant needs to spot what’s working (and what’s not)
  • How one HR consultant used her numbers to catch a drop in conversions before it hurt her income
  • The “Black Friday” mindset that shows why every serious business measures success
  • How to turn your marketing from a mystery into a measurable plan
  • The exact LAPS targets to hit if you want a predictable £70K+ consultancy

By the end, you’ll know exactly what to measure, why it matters, and how to use your data to make confident business decisions — not emotional guesses.

And if you’d like to cement what you learn today, go and read the chapter about it in The Complete Guide to Building a £70K HR Consultancy: https://theinfluentialconsultant.co.uk/the-complete-guide-to-building-a-70k-hr-consultancy/ 

And if you'd like to see a basic LAPS spreadsheet then click here: https://docs.google.com/spreadsheets/d/1ry98TG2714o8sKF3E1pXHKtgyFELdppYoxEs09mW3YM/edit?usp=sharing 


Timestamps:

  • 00:00 – What HR Consultants Must Measure to Grow a £70K Consultancy
  •  00:29 – Why Guessing at Your Marketing Results Keeps You Stuck
  •  01:00 – The LAPS System Explained: Leads, Appointments, Presentations, Sales
  •  01:45 – How to Identify Exactly Where Your HR Consultancy Funnel Breaks Down
  •  02:35 – The Hidden Cost of Not Tracking Leads and Conversions
  •  03:15 – Why Most Self-Employed HR Consultants Don’t Track Their Numbers
  •  03:55 – Business Growth Analogy: Flying a Plane Without Instruments
  •  04:30 – Story: How One HR Consultant Used LAPS to Spot a Sales Decline
  •  05:25 – When the Market Moves On and Your Old Marketing Stops Working
  •  05:55 – What the Black Friday Story Teaches About Tracking Business Performance
  •  06:20 – Setting Financial Goals: How to Reverse-Engineer £70K a Year
  •  06:55 – Example LAPS Targets: 32 Leads → 8 Appointments → 4 Presentations → 2 Sales
  •  07:30 – Quick Exercise: Review Your Own Leads, Appointments, and Sales Numbers
  •  08:10 – The Four Biggest Mistakes HR Consultants Make with LAPS Tracking
  •  09:00 – Vanity Metrics vs Real Sales Data: Why Likes Don’t Pay the Bills
  •  09:40 – How to Use LAPS to Improve Pricing, Conversions, and Predictable Income
  •  10:10 – Why Tracking LAPS Gives You Control, Clarity, and Confidence



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Why “Busy” Isn’t the Same as Productive12 Oct 202500:05:19

Everyone says they’re busier than ever. But are we really?

The truth is, most of what we call “busy” is just distraction dressed up as productivity.
 In this Sunday Session, I’m exploring why busyness often hides a lack of clarity, how the Pareto Principle exposes the myth of “more,” and why focus — not frantic activity — is what moves your HR consultancy forward.

So tune in, reflect, and give yourself permission to stop being busy and start being focused.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Live HR Consultant Website Review08 Oct 202500:49:10

Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock.

But is yours quietly pushing people away without you even realising it?

In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset.

Here’s what you’ll discover:

  • The 3-second test every homepage must pass (or you lose the lead)
  • Why too many menu options paralyse your visitors — and what to do instead
  • The copywriting mistake that makes even good websites unreadable
  • The trust signals that matter more than fancy design
  • The single call-to-action every consultant site needs to stop confusing people

By the end, you’ll know exactly what’s holding your website back — and how to fix it so it finally starts working for you, not against you.

And if you’d like the fast-track version — a best-practice HR consultant website built for you — DM me “COMMAND CENTRE” on LinkedIn and I’ll share the details.

PS - Here's a link to the website checklist review if you want to see how your own website measures up against the competition:

https://theinfluentialconsultant.co.uk/freebies/websitechecklist/ 


Timestamps:

00:00 – HR consultant website review: turning sites into lead generators
 01:08 – Consultant Command Centre: done-for-you HR consultant website solution
 02:34 – Free HR website checklist for self-employed consultants
 03:15 – The 3-second homepage test every HR consultant must pass
 04:53 – Best call-to-action for HR consultancy websites
 06:14 – Common HR consultant branding mistakes on websites
 08:57 – Simplifying menus for higher website conversions
 10:48 – “Work With Me” vs “Services”: copy that books HR clients
 12:17 – How to present HR services online (DFY, DWY, DIY explained)
 14:13 – Writing website copy HR clients actually read
 16:55 – Building trust online with testimonials, logos, and awards
 19:27 – Email list building vs blogging for HR lead generation
 22:20 – Writing an About page that attracts HR consultancy clients
 24:56 – Avoiding overwhelm: one clear contact option for website visitors
 27:22 – HR consultancy sector pages: focusing on client pain points
 30:48 – Construction HR support page example: what works and what doesn’t
 36:55 – Selling HR toolkits, templates, and subscriptions on your website
 44:42 – Final tips: making HR consultant websites convert leads into clients


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


The Hard Truth You Don’t Want to Hear05 Oct 202500:05:26

Most people secretly hope someone will come along and fix things for them.

But the truth is, no-one is coming. Not to build your business, not to change your habits, not to save you from the things you’ve been putting off.

In this Sunday Session, I’m sharing why taking full responsibility is the real turning point — with insights from Mel Robbins and Dr Julie’s journey to becoming the UK’s most-followed psychologist.

So tune in, reflect, and ask yourself the question: what’s stopping you?



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


How Lucia Went from Feast-and-Famine to a Predictable HR Consultancy03 Dec 202500:41:11

If you’re an HR Consultant who’s tired of the feast-and-famine cycle — one month fully booked, the next wondering where the next client will come from — this episode is going to feel like a turning point.

In this conversation, Lucia shares how she went from “no idea where my next client is coming from” to building a predictable, confidence-boosting pipeline that works quietly in the background while she gets on with client work.

Here’s what you’ll take away:

  • Why relying on referrals and hope keeps so many HR Consultants stuck — and why Lucia felt that panic of “nothing on the horizon” before working with me.
  • The simple shifts she made that turned overwhelm into clarity and gave her a clear, repeatable plan for finding clients.
  • How building her first funnel (and later, her own ads) changed the way she thought about marketing forever.
  • Why predictability isn’t about doing more — it’s about doing the right things in the right order.
  • How having structure, support, and accountability helped her finally stop winging it and start growing with intention.
  • The surprising confidence that comes from knowing you can turn leads on and off whenever you need to.

If you’re done with guessing, done with waiting, and done with feeling like you’re “one dry month away” from panic…

Lucia’s story will show you what becomes possible once you finally have a system you can trust.

Tune in — this might be the moment everything clicks.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Turn One Idea into 30+ Client-Winning Posts in 5 Minutes01 Oct 202500:21:39

If you’re an HR Consultant who knows you should be creating content…

But the blank page, the time it takes, and the overwhelm of “where do I start?” keep holding you back —

This episode is for you.

I sat down with Ram from Riddlebox, creator of a brand-new AI tool called PulsePoint, to uncover how HR Consultants can:

  • Share their expertise without writing a single prompt
  • Turn one idea into blogs, posts, polls, podcast or YouTube video scripts, and more
  • And finally stand out on LinkedIn with content that actually gets seen

This isn’t about gimmicks or shortcuts.

It’s about a tool that takes your real expertise and makes sure the world hears it.

In this conversation, you’ll discover:

  • Why one quick voice note can explode into a month’s worth of strategic content.
  • How PulsePoint filters out generic AI fluff so your authentic voice shines through.
  • What happens when PhD-level research backs up your insights.
  • The way this tool tracks engagement so you see the business impact of your posts.
  • A chance to try it out for free and see how easy content creation can really be.

So if you want to stop battling with content and start using it to win more clients — tune in.

And if you want to try this out for yourself, for free, here's the link you need: https://pulsepoint.riddlebox.co.uk/register 


Episode Timestamps

00:00 – Introduction: Marketing Made Easy for HR Consultants podcast with Nick Poninski

 00:36 – Meeting Ram from Riddlebox: the story behind PulsePoint AI content tool

 01:52 – What is PulsePoint? An AI marketing tool for HR consultants explained

 02:46 – The problem with ChatGPT prompts and why most consultants struggle

 03:27 – How HR consultants can turn a voice note into blogs, LinkedIn posts, and polls

 04:24 – AI content creation that uses PhD-level research and academic frameworks

 05:55 – From one idea to 30+ posts: saving time on HR consultancy marketing

 07:59 – The big difference between PulsePoint AI and generic ChatGPT outputs

 09:16 – Real results: 1,500+ LinkedIn impressions and 700+ new connections in 3 months

 10:18 – Overcoming blank page overwhelm and creating consistent marketing content

 10:29 – Location-specific LinkedIn content and local HR marketing opportunities

 10:51 – How AI avoids detection and creates authentic consultant-led content

 12:11 – Building trust and visibility: why content is key for HR consultants

 12:59 – Strategic insights and practical advice built into every piece of content

 13:50 – How PulsePoint helps HR consultants stand out and win more clients

 16:15 – Don’t do everything yourself: why outsourcing and AI speed up growth

 17:37 – How PulsePoint was built in under 3 months and why speed matters

 18:04 – Free trial offer: how HR consultants can try PulsePoint for content creation

 20:16 – Final thoughts: how to

Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


The Decision Keeping You Stuck28 Sep 202500:10:49

Most people think quitting means failure.

But the truth is, clinging to something just because you’ve already invested in it can quietly drain your time, money, and energy.

In this Sunday Session, I’m sharing how the sunk cost fallacy tricks us into staying stuck — and how to spot it, stop it, and free yourself to make better decisions.

So tune in, reflect, and give yourself permission to walk away from what’s no longer serving you.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Should You Join BNI? The Final Word for HR Consultants24 Sep 202500:23:05

BNI promises community, referrals and opportunities — but is it the game-changer you’ve been hoping for… or just a costly distraction?

In this week's podcast episode, I’ll give you the clear, honest answer so you can finally decide if BNI is worth your time, money and energy.

Here’s what you’ll discover:

  • The surprising truth about what BNI actually is (and what it isn’t)
  • The essential resource that BNI drains which matters more than the membership fees
  • Why joining can quietly knock your confidence if you’re not careful
  • The simple way to avoid the sunk-cost fallacy trap most members fall into
  • Whether BNI will get your business to £70K, £100K, or even £150K.

Overall, by the end of this quick episode, you’ll know if BNI is a smart move for your consultancy — or a detour that keeps you stuck.

So tune in now by clicking here.

And if you’d like some help making your elevator pitch clear, memorable and referral-friendly, here's the link:

https://theinfluentialconsultant.co.uk/downloads/the-ultimate-networking-elevator-pitch-for-hr-consultants/ 


Timestamps:

00:00 – Should HR Consultants Join BNI? 
 00:57 – Why Many HR Consultants Struggle to Get Premium Clients and Leads
 02:11 – What BNI Actually Is and How It Works
 03:22 – The True Costs of Joining BNI (Time, Travel, Fees, and Food)
 03:57 – How BNI Referrals Work and Why They’re Not Ready-to-Buy Leads
 05:25 – Real Benefits of BNI for HR Consultants (SME Exposure, Community, Pitch Practice)
 08:19 – Building Partnerships and Alliances Through BNI Networking
 09:36 – Why BNI Won’t Build a Reliable Lead Generation System
 10:29 – BNI vs Facebook and Google Ads for Consistent Client Leads
 10:58 – The Hidden Downsides of BNI (Slow ROI, Quality Mismatch, Pressure to Refer)
 14:59 – Why BNI Can Feel Repetitive and Drain Your Energy
 16:28 – How to Make BNI Work If You Decide to Join
 17:27 – Crafting a 60-Second Pitch That Gets BNI Referrals
 18:30 – How to Track Your ROI and Avoid the Sunk-Cost Trap with BNI
 20:13 – BNI vs Real Growth Strategy: What Will Actually Scale Your HR Consultancy



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Naps: Why the Smartest People Take Them (and Why You Should Too)21 Sep 202500:07:27

Most people think naps are for toddlers or lazy afternoons.

But the truth is, a short nap could be the simplest way to reset your energy, sharpen your focus, and show up better for the rest of the day.

In this Sunday Session, I’m sharing why the smartest people in the world take naps — and why they might be just as useful for you.

So switch off for a few minutes, tune in, and give yourself permission to rest.



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


She Was Stuck. Now She’s On Track for 7-Figures. Here’s What Changed.17 Sep 202500:28:35

If you’ve ever wondered whether you can turn your consultancy into a premium, thriving business…

Know that it’s absolutely possible.

Lorraine Macdonald has done exactly that — but it didn’t happen overnight, and it didn’t happen without challenges.

In this episode, Lorraine shares how she went from feeling stuck and second-guessing herself to building a consultancy that’s on track for 7-figures this year — and the practical steps you can take to start creating your own version of that success.

👇 IN THIS EPISODE, YOU’LL DISCOVER:

  •  Why she left employment and started her consultancy in the first place
  •  The hidden struggles she faced (yes, even with all her experience)
  •  The psychological switch that turned everything around — in her business and her life
  •  How she chooses coaches (and what you should look for so you don’t waste time or money)
  •  The simple but focused changes that have her on track for 7-figures — and how you can plug these into your consultancy too

So tune in now — and see what’s really possible for you and your business.


Timestamps:

  • 00:00 – How Lorraine Mcdonald Scaled Horizon HR from Solo Consultant to Multi-Six-Figure Business
  • 01:28 – Supporting Hundreds of Clients and Aiming for Seven Figures in HR Consultancy
  • 03:31 – From Redundancy to Running an Award-Winning HR Consultancy
  • 05:17 – The Struggles of Starting a HR Consultancy With No Logo, No Systems, and No Sales Plan
  • 06:54 – Overcoming the First-Year Challenges of Building a Consultancy Alone
  • 07:49 – Stuck at Six Figures: How Working In the Business Stops You Growing It
  • 09:18 – Breaking the Plateau: Why Clarity Beats Conflicting Business Advice
  • 10:26 – Step-by-Step Business Frameworks That Prevent Overwhelm for HR Consultants
  • 12:36 – Escaping the Hamster Wheel: The Turning Point That Sparked Growth
  • 13:18 – The Mindset Shift of Joining a High-Investment Coaching Programme
  • 15:09 – How Streamlining Systems and Delegating Freed Up Time to Grow
  • 15:58 – Tracking Sales Numbers and Cashflow to Drive HR Consultancy Growth
  • 17:42 – Overcoming the Fear of Selling HR Services Without Feeling ‘Salesy’
  • 19:24 – Treating Every Conversation as a Business Opportunity (Game-Changing Mindset)
  • 23:20 – Lorraine’s #1 Tip for HR Consultants Who Want to Reach Six Figures and Beyond



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Sleep: The Secret Weapon for HR Consultants to Win Clients, Boost Sales, and Stay Focused14 Sep 202500:06:49

Most consultants think the answer to better results is doing more — more marketing, more sales calls, more hours at the desk.

But sometimes, it’s not about adding more. It’s about improving the simplest habit you already do every single day: sleep.

In this Sunday Session, I’m sharing why sleep is the real secret weapon for HR consultants who want sharper focus, stronger performance, and more consistent energy.

You’ll hear why a good night’s rest makes you more persuasive on sales calls, more confident in decisions, and more resilient when challenges hit — plus the practical shifts you can make tonight to start seeing the benefits.

So tune in, switch off the scrolling, and give yourself permission to rest.



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Feel Fitter, Think Clearer, and Perform Better in Your Consultancy10 Sep 202500:27:45

If you’ve ever wondered why you feel drained, foggy, or stuck in survival mode no matter how hard you push... This episode is for you.

I sat down with Emma Jay, a wellbeing coach who specialises in helping busy professionals finally take control of their energy, health, and mindset — without crash diets, extreme routines, or unrealistic demands.

In this conversation, you’ll discover practical, doable changes you can make right now to start feeling better, thinking clearer, and showing up stronger in your business and life.

Here's what you'll discover:

  • The simple lifestyle shifts that give you more energy without stealing more time.
  • Why the “do more, push harder” approach is holding you back — and what to do instead.
  • How to balance your sleep, stress, and nutrition so you can perform at your best every day.
  • Why looking after your health is the fastest way to sharpen your focus and confidence.
  • Practical tips for building healthy habits that actually last, even with a busy schedule.

This isn’t about overhauling your entire routine.

It’s about finding simple, sustainable shifts that make a real difference — without taking more time or willpower.

So if you’re ready to feel fitter, sharper, and more in control — both in your life and in your consultancy — tune in.

This one could be exactly what you’ve been waiting for.


Timestamps:

00:00 – Introduction to wellbeing and performance for self-employed HR consultants
01:20 – Understanding menopause, perimenopause, and hormonal changes in busy professionals
03:00 – Why crash diets and over-exercising keep you stuck in survival mode
05:00 – How stress and cortisol drain your energy, focus, and motivation
07:15 – The benefits of resistance training over endless cardio for lasting results
09:30 – Fuel your brain and body: smarter nutrition for better focus and productivity
12:00 – Small, sustainable lifestyle changes that create long-term energy and balance
14:00 – The science of sleep: how better rest improves performance and decision-making
16:30 – Breaking the cycle of stress, poor sleep, and unhealthy habits
18:30 – Walking, steps, and movement: easy ways to stay active without the gym grind
20:00 – Building awareness: how to listen to your body and adapt your routines
22:00 – Balancing nutrition, exercise, and recovery for consistent energy and clarity
24:00 – The mindset shift that helps you build habits that last
25:30 – Free resources and next steps to improve your wellbeing and performance



Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


What if the Stories You Tell Yourself Are the Reason You’re Stuck?07 Sep 202500:10:42

Most HR consultants think the reason they’re stuck is their marketing, their sales, or even their pricing.

But more often than not, it’s none of those things.

It’s the stories they’ve been telling themselves.

Stories like, “I’m no good at marketing,” “ads are just gambling,” or “I need another qualification before I can charge more.”

In this Sunday Session, I’ll share why those stories aren’t facts — and how to start challenging them so you can finally build the business you want.

You’ll hear my own fears about spending money on ads, what I learned when I finally pushed through, and why your beliefs don’t have to control your actions.

So tune in, reflect, and start rewriting the stories that are holding you back.


Want my help getting more leads and clients for your HR consultancy?

1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy

Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth.

👉 https://theinfluentialconsultant.co.uk/the-book/

2️⃣ Work with me

Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again.

👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/


Journaling: Clear Your Head, Reduce Stress, and Take Control of Your Business03 Sep 202500:31:42

If you’ve ever felt overwhelmed, stuck, or unsure what to do next in your business, this episode is for you.

I sat down with Anna Woolliscroft, founder of Writing With Purpose and journaling expert, to unpack how self-employed HR consultants can use journaling to:

  • Clear their head and think more clearly
  • Reduce stress that blocks progress
  • And take back control of their business – and their life

Journaling isn’t about keeping a teenage diary. It’s about using a simple, powerful tool to create the headspace you need to make better decisions and build a consultancy you actually enjoy running.

In this conversation, you’ll hear:

  • How journaling gives you space to think and plan without the noise
  • Why even five minutes a day can reset your stress levels and improve focus
  • Practical ways to use journaling for business planning and personal growth
  • Nick’s own routine and why he swears by pen and paper
  • Where to grab Anna’s free PDF journal planner to get started today

This isn’t “one more thing” on your to-do list. It’s a simple way to make business feel easier — and life a whole lot calmer.


Timestamps:

00:00 – Why HR consultants need clarity to grow
Nick on why getting out of your head is the first step to building a £70K consultancy.

01:05 – Meet Anna Woolliscroft
How the Writing With Purpose founder helps people use journaling for clarity and confidence.

02:45 – Journaling vs “dear diary”
Why journaling is a powerful self-awareness and growth tool.

04:30 – Creating space for smarter decisions
How journaling clears your head and supports better business choices.

06:00 – The simplest way to start journaling
Stress-free tips to begin — even if you don’t know what to write.

07:30 – Why pen and paper beats typing
The science behind why writing by hand boosts focus and creativity.

09:10 – Using journaling to manage stress
Nick on how his notebook helps him reset during busy periods.

11:20 – The five-minute habit that changes your day
Quick journaling routines for busy consultants.

13:10 – Directed vs intuitive journaling
The pros and cons of prompts vs free-flow writing.

15:00 – Journaling prompts that unlock clarity
Easy questions to help you think deeper and solve problems faster.

17:00 – Journaling for less stress and better client relationships
Why writing helps you regulate emotions and show up stronger.

19:20 – Spotting patterns that hold you back
Using your journal to find triggers, habits, and opportunities.

22:00 – Morning pages, gratitude, and more
Popular techniques to help you find the routine that works for you.

25:10 – Planning your consultancy’s future
How mapping thoughts makes goals clearer and more achievable.

28:50 – Get Anna’s free journal planner
Download prompts, e

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