In this episode of Marketing Like a Mother, Olivia Radcliffe talks with Jenna Rykiel, a business and mindset coach for mom entrepreneurs, about the challenges and rewards of transitioning from corporate life to entrepreneurship. Jenna shares insights on overcoming mindset hurdles, the importance of creating a business that aligns with your life as a mom, and why failure should be seen as a friend rather than a foe. They also discuss the societal pressures moms face and how to create a business that not only supports financial goals but also nurtures the joy and freedom of being a mom.

Key Takeaways:

* Mindset is Key: The success of your business hinges not just on strategy, but on believing in yourself and aligning your business with your personal values and lifestyle.

* Failure as a Friend: Embrace failure as a learning tool; it's an essential part of the entrepreneurial journey.

* Personalization of Business: There's no one-size-fits-all approach to entrepreneurship; customize your strategies to fit your unique needs as a mom and business owner.

* Value of Transition Planning: Picking a transition date from corporate to entrepreneurship can be a powerful motivator and provide clarity in the journey ahead.

* Corporate to Entrepreneurship Shift: Shifting from a corporate mindset to an entrepreneurial one requires letting go of old habits and redefining what success looks like.

Resources Mentioned:

* Connect with Jenna:

* Website: jenna.coach

* Podcast: How to Quit Your Job: A Mom’s Guide to Creating a Life and Business You Love

* Monthly Mom Entrepreneurs Group: Join Here

* Free Resources: Transition Date Planning Guide available through Jenna’s website.

If you enjoyed this episode, please consider leaving a rating or sharing it with a friend. Stay tuned for more insights on balancing motherhood and entrepreneurship, and don’t forget to check out Jenna’s podcast for more tips on creating a life and business you love.

Never miss an episode when you subscribe to our Substack!

Learn more about Olivia here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this special episode of Marketing Like a Mother, I’m offering a little sneaky peek into my upcoming book, Hold My Juice Box, by reading Chapter 1. I share my journey of FINALLY writing the book after years of delays, balancing entrepreneurship with motherhood, and overcoming the inner voice that says, “I’m not good enough.” I dive into the societal pressures moms face and offers practical advice for combating negative self-talk and perfectionism. Plus, you get a preview of the book before it officially launches! 🙌

Key Takeaways:

* Self-Acceptance is Key: Recognizing and embracing your unique strengths and imperfections is the foundation of personal and business success.

* Perfection is a Myth: True fulfillment comes from progress, not perfection—learning to show yourself grace is essential.

* You Are Enough: Your worth is not determined by your productivity or achievements. Embrace your enoughness and celebrate every victory, big or small.

* Overcoming Mom Guilt: Every mom feels it at some point, but learning to shift your mindset helps combat feelings of inadequacy.

* Mindset First, Strategy Second: No strategy will succeed if you don’t believe in yourself—mindset work is essential for long-term success.

Quotes:

* "Everything you say yes to is a no to something else, and everything you say no to is a yes to something else."

* "This book tackles 14 of the most common lies we tell ourselves—the negative mindsets that hold us back from reaching our true potential."

* "When you run a business and you’re a mom, there are so many priorities—and it’s all about taking it one baby step at a time."

* "At some point, it doesn’t matter how perfect your marketing strategy is. If you believe even one of these lies, you won’t find the success you’re searching for."

* "Moms are superheroes with diaper bags and crossbody bags instead of capes."

* "Perfection is a myth and the enemy of progress—it’s not about doing it all; it’s about doing what matters."

* "I realized I had been repeating lies from my past, and it was time to replace them with words of love and affirmation."

* "Mom guilt is like that uninvited houseguest that insists you’re doing everything wrong."

* "Enoughness is an inside job—if you don’t feel enough now, no achievement will ever fill that gap."

* "Every setback is a setup for a comeback—keep showing up, even if today’s effort isn’t 100%."

Resources Mentioned:

* Book Launch: Hold My Juice Box available on Amazon on October 15th (paperback and Kindle) and hardback in early November.

If you enjoyed this episode, please consider leaving a rating or sharing the show with a friend. Mark your calendars for October 15th, and don’t forget to grab your copy of Hold My Juice Box! Stay tuned for more tips on building a business and life you love.

Want more help building a business and life you love? Click below to learn more!

Thanks for tuning in to Marketing Like a Mother! Subscribe for free to receive new posts and support my work.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're taking a break over the summer and bringing you our Homerun Rerun series with some of our favorite episodes from the podcast. We hope you enjoy!!

Cheryl Woodhouse, founder of Tactile Design Co., shares her expertise in building authentic relationships and sustainable business practices. She emphasizes the importance of putting people first in sales and marketing, and highlights the negative impact of sleazy tactics. Cheryl also discusses her experience as a neurodivergent entrepreneur and how it has shaped her approach to business. She encourages entrepreneurs to prioritize building relationships and being direct in their outreach efforts. To learn more, visit soloschool.ca.

Never miss an episode when you subscribe to our Substack!Learn more about Michelle here and about Olivia here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode of the Marketing Like a Mother podcast, Olivia is joined by Wellbeing Coach Sandra Lindholm. Sandra helps female entrepreneurs transform from just surviving to thriving by creating a healthy business with simple strategies that they feel excited to show up for (and that will get sustainable results).
In this episode, you’ll learn:
How to create a healthy business and go from surviving to thriving
Why it’s so important to take are of your own wellbeing as a female entrepreneur
The 3 success pillars
How to make a difference in the world, WHILE taking care of yourself, AND having the time to spend with your friends and family
How to deal with the fear of visibility and show up authentically

Other Links in the Episode:
https://www.sandralindholm.fi/
https://www.facebook.com/sandralindholmstrategy
https://www.instagram.com/sandralindholmstrategy/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with Award-Winning Mindset Coach & Business Strategist, Jenni Donato.

Jenni is the host of The Mindset and Method Podcast, Creator of The Mind Spa Business Accelerator Programme, and joint host of The IGNITE Business Hub. She helps female entrepreneurs to blast through mindset blocks to create a business that makes them the money they want from doing what they love - in the time they have!

Michelle and Jenni discuss:
3 things to focus on for business success: belief, simplify and scale
The science of mindset and how mindset is 95% of success
Harnessing the success psychology of the most successful people to improve your business
How self-care is the best investment we can make as women and business owners
Advice for selling that pushes past our desire to serve and please but actually empowers
A crash course in contrast marketing and how to be careful not to accidentally down-sell everyone to your lowest ticket offer
Other links in this episode:
https://www.jennidonato.com/growth-audit/?fbclid=IwAR2uY9mySHD3-F325N7pil3x9nA8M28YSBqNATewB7yeA5lLGGIPlNyWE94 - A 30-Min 'Do-It-Yourself' Business Growth Audit

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of the Marketing Like a Mother podcast, Olivia is chatting with the Integrated Success Coach herself, Laura Ellera.
Laura is an award-winning, top-ranking podcaster, speaker, neuroscientist in training and ICF accredited Integrated Success Coach™️ whose sole purpose in life is to help female leaders connect deeply to themselves, their message, and their audience by releasing their subconscious resistance to success so that they can lead with integrity and grace.
In this episode, Laura and I discuss:
Lessons from a “flopped” launch
How connecting deeply with your audience is the key to success
How that connection starts with first connecting with ourselves
The steps to take to establish that connection
Balancing the science and the woo
How Laura balanced motherhood, life, and a business after being diagnosed with PND two days before her husband left for Afghanistan for two years, and how training and competing in an Ironman helped her

Other links mentioned:
https://lauraellera.com/
https://lauraellera.com/neurosciencediploma
https://www.instagram.com/iamlauraellera/
https://www.facebook.com/lauramarieellera
https://lauraellera.com/podcast/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia do a deep dive behind the scenes of their schedules as mompreneurs.

They discuss:
Their schedules with 2 businesses each + toddlers
Non-traditional schedules vs "regular 9-5"
Their secrets behind balancing it all (without losing their minds...)
The danger of just "putting out fires" all day
How to determine what's truly urgent and/or important in your schedule
When guilt sneaks in
How to take your clients' schedules into consideration in your business

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode, Olivia sits down with author and certified Mindful Schools meditation educator, Miranda Lee. Miranda specializes in practical meditation coaching for busy families, teaching parents and kids how to lead contented and balanced lives using mindfulness and meditation techniques.
In this episode, you’ll learn:
How mindfulness can help you in business, especially in stopping the overwhelm that can occur when balancing caregiving and work
Why pausing in our working day can help us be more productive and how to pause effectively
How to get in the habit of pausing, even when you have no extra time
Miranda’s tools to help with overwhelm and stressful moments
Why self-compassion is so important for working mothers
And Miranda walks us through a short (but incredibly effective!) practice

Other Links in the Episode:
https://amzn.to/39flMgR
https://www.findthatpause.com/
https://www.instagram.com/find_that_pause/
https://www.facebook.com/findthatpause

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with lead generation and email funnel strategist, Allison Hardy. Allison helps busy mompreneurs stay in part-time hours by scaling their businesses by selling more of their course or membership.

She teaches her clients how to implement her proprietary email funnel framework that introduces habit-based automation into the email funnel, so that your lead is qualified for the pitch, and you’re never a sleazy slimeball in someone’s inbox ever again.
Michelle and Allison talk about:
What are email funnels?
Her signature system for setting up habit-based funnels for better engagement, nurturing and conversions
When is the right time to introduce funnels into your business?
How she built her program around her role as a mother
Advice for implementing education and trainings to actually get results
How she runs her business around her family + her origin story for focusing specifically on Moms
The importance of living out your brand values in your business and how values are the best way to identify your ideal clients
Other links in this episode:
https://www.allisonhardy.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia is joined by Life and Mindset Coach Jenny Baird. Jenny specializes in Communication and Performance and spent the last 20 years performing as a singer/songwriter, communicating and presenting professionally, coaching in multiple settings…
…not to mention doing the intense personal work required to dig her way out of who she was “supposed” to be and discover the power and freedom that comes from finding her voice and living as her authentic self..
In this episode, you’ll learn:
How to build confidence and break through anxiety, especially in public speaking/performance settings
How to find your authentic voice and message and communicate from that grounded place
How to process negative thoughts that trigger anxiety before a big event
How to be confident and grounded, no matter what audience you’re in front of and no matter what reaction you’re getting from that audience.

Other Links in the Episode:
http://jennybaird.com/
https://www.instagram.com/jennybairdmusic/
https://twitter.com/jennybairdmusic
https://www.facebook.com/jennybairdmusic
https://www.youtube.com/channel/UCBiNJaYZCjPXenRbgX56Ing

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with Kajabi specialist Jaimee Claxton. Jaimee is the Founder & Creative Director at Website Restyle, as well as a double Olympian, mum of three, and a coffee loving Kiwi living in France!
Jaimee supports female entrepreneurs, online coaches and course creators by removing their tech stress and allowing business owners to focus on what they love - their business!
In this episode Michelle and Jaimee chat about:
Scaling with digital products and how she's nurturing her dream clients earlier in their business journey with smaller investment items so they know / like / trust her when they're ready for 1:1 support
Finding the right audience and offers for your business that light you up and fit your life, and let go of the rest!
How investing in support, mentorship and education unlocked things for her business
Networking & marketing on a human scale with Facebook groups, where she plants seeds of value and becomes top of mind for the right people
And leaning into your mum instincts in business to empathize, support and encourage your community
Links in the episode:

https://www.websiterestyle.com/Kajabi-templates

For a 10% discount on any of my Kajabi templates, email Jaimee at jaimee@websiterestyle.com and tell her that you listened to this amazing podcast!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia chats with financial coach Victoria Sexton. Victoria is also the bestselling author of Effortless Money: How to Align Your Wealth and Your Woo and is the host of the Don’t Play With Trash podcast.
In this episode, you’ll learn:
Why women should iinvest more than men
What your beliefs, values, and mindset have to do with your financial situation
What you can do NOW to improve your financial situation
What you can do now in this economic and political climate to ensure your future financial success?
Why women shouldn't delegate their money to their man
Other Links in the Episode:
Effortless Money: How to Align Your Wealth and Your Woo
https://victoriasexton.com/
https://www.linkedin.com/in/victoriarsexton/
https://www.facebook.com/VictoriaFinancialCoach
https://www.instagram.com/victoriafinancialcoach/
https://www.pinterest.com/VictoriaFinancialCoach/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia talk about an up-and-coming trend in the business world: collaborations.
They discuss:
The different kinds of collaborations
How to get over “collaboration FOMO”
The importance of knowing yourself
Testing what works
Collaboration tools we love
How we turned barriers into assets
How to get started with collaborations
Other links mentioned in the show:
Join the Simplify waitlist: https://oliviaradcliffe.mykajabi.com/simplify-waitlist
If you need help finding collaboration opportunities, contact us at info@marketinglikeamother.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, we're answering your (and our!) questions about closing our joint business.

In the episode, we're chatting about:
- Our decision process for ending our joint business
- Reflecting on the positive experiences and our strong partnership
- How communication and understanding played a role in our business
- How important it is to find the right business partner
- The logistics of closing the business
- Honoring commitments and transparent communication
- Our solo ventures moving forwards
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with Lee Midlane. Lee has built her business around the goal of making video more accessible and less scary for women, and getting them more visible in their businesses.

In this episode, Lee and Michelle dive into:
Helping women overcome the mindset of being on camera and video and purposefully desensitizing yourself to seeing your face on screen
How Lee grew her business out of a gap in the market, being the only woman in her field and business
How she balances all the different sides of her business with 3 kids on the spectrum
How her family operates as a team like her business and how she’s leaning into doing business her way
... and so much more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this latest episode, Olivia sits down with high-performance neurocoach Heather J. Crider.
Heather is also the host of the Go Reflect Yourself podcast and a leading expert on brain-based growth, thought transformation, stress reduction, and burnout recovery.
In this episode, you’ll learn:
How to create a joyful, fulfilled life of your dreams - even when you feel like it can’t happen for you
How to use practical evidence-based neuroscience to help with the process
How Heather involves her teenagers in her business and teaches them valuable life lessons
Heather’s top tips for balancing running a business with kids

Other Links in the Episode:
https://heatherjcrider.com/
https://www.instagram.com/heatherjcrider/
https://www.facebook.com/HeatherJCriderHighPerformanceGrowth
https://www.linkedin.com/in/heatherjcrider/
https://twitter.com/heatherjcrider
https://goreflectyourself.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle sits down with the lovely Carla Shohet to talk about the importance of community and empowering mothers to shape their own future.

In this episode you’ll learn:
Why Carla is so passionate about helping mothers create their own financial independence
What contributes to forming your identity as a mother
The benefits behind finding a community as a mother
The concept of Matrescence
How to find a business concept that works with YOUR lifestyle
Other links mentioned in this episode:
www.carlashohet.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia sits down with Donna Dube, a homeschooling mother of two teenagers and the founder of Productivity Plus. Donna helps CEOs reach their full potential without the burnout and stress that comes with managing a growing and scaling business.
You’ll learn:
How not to get overwhelmed with ALL the data
How knowing the data helps you move forward in your business
How to pinpoint which metrics you should be tracking
How to make sure what you’re doing is adding to your bottom line (and isn’t just busywork disguised as productive work…)
Her recommended tools for tracking data
What to do if you’re naturally NOT a “numbers” person
How much time you should be spending tracking data and how often you should be looking at your numbers
Other Links Mentioned in this Episode:
https://www.productivityplusva.ca
10 KPIs You Can Start Measuring Today
Google Data Studio
Google Analytics

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Michelle and Olivia talk about all things email marketing. They discuss different strategies that have worked for them and what hasn't worked, as well as other topics like:
Olivia's strategy for reviving her list after taking a 2 YEAR break
How to get people on your list
How to choose a platform
Which metrics to track
Olivia's (somewhat) controversial daily email strategy
How to set up a "getting to know you" sequence
Batch creating vs writing in the moment
And more!
Other links in the episode:
ConvertKit
Freakonomics Podcast
https://www.thebluebellgroup.com
https://www.michellepontvert.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like A Mother, co-host Michelle Pontvert is chatting with the very talented copywriter Nicole Kepic.
Here’s what you’ll learn in this episode:
The simplifying power of VIP Days
What exactly is “copy”
How non-writers can harness the power of copywriting
How to make sure you’re not being too “sales-y” in your copy
What the highest-impact copy is and when to hire a professional copywriter
How launching digital products has changed her business
Other links in this episode:
https://www.nicolekepic.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on the Marketing Like a Mother podcast, Olivia is sitting down with business mentor, marketing strategist, entrepreneur, and author Tiffany Barry. Tiffany is incredibly passionate about helping women - especially moms - in business.
In this episode, Tiffany and I talk about:
Holistic marketing strategies
How to worry less about your marketing and focus on your other goals
How to redefine what your “rules” are in your business and create the lifestyle business of your dreams
How what Tiffany has learned in motherhood has translated into how she works in her business

Other Links Mentioned in the Episode:
https://tiffanyebarry.com/
https://www.instagram.com/tiffanyebarry/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, Michelle is chatting with brand photographer Ally Berry about how to feel confident in your brand photos and how your brand photos can help instill some extra confidence in the eyes of your potential clients.

Ally is an award winning portrait and personal brand photographer from Sussex. She helps creative entrepreneurs conquer the fear of being photographed and empowers them to show up in their business, website and social media with confidence and ease.

In this episode you'll learn:
The importance of confidence in marketing
The power of good brand photography
Building confidence through your photos
How to plan for a killer photoshoot
Tips to help feel less camera-shy

Other links in the episode:
www.allyberry.co.uk
pages.allyberry.co.uk/top-tips

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia sits down with Carrie Flynn, owner of Virtual Simplicity. Carrie specializes in helping her clients get their online programs created, designed, and ready to launch using her Zen Launch Formula, so they can launch with ease and maximize profits fast.
In this episode, Carrie shares some of her actionable tips about how she grew her own business to 6-figures while being a mother to young kids and working full-time as a teacher.
Other Links in the Episode:
Virtual Simplicity, LLC
Carrie’s Facebook
Carrie’s Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This episode is about all things systems and productivity! Michelle sits down with Mahnaz Sharif, owner of Xcel with Mahnaz. Mahnaz focuses on helping you grow your wellness business without sacrificing your time or values.

In this episode you'll learn:
What life/work balance really means
Advice for working mothers to find their own sense of balance
Harnessing systems and tools to increase your productivity
Finding the right systems for your business
Using your “Mum” superpowers in your business
Other links in this episode:
https://www.subscribepage.com/sustainablebusinessquiz
https://xcelwithmahnaz.com/
https://www.michellepontvert.com/converts

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, we have some big news... We're closing our joint business BUT we're still friends and will definitely be keeping this podcast going.

In this episode, we talk about:
- Why we decided to close our joint business
- How we came to this decision and how we're navigating closing the joint business while keeping our solo businesses and podcast
- Maintaining our friendship and supporting each other through this process
- How we're actually closing the business
- Transitioning the podcast to Substack for show notes and emails!
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia and Michelle sit down and talk about the tech tools that they've used at the different stages in their businesses.

They review their MUST HAVE tools they can't function without today, as well as a few they've tried and gotten rid of over the years.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia sits down with author and EFT Master Trainer Tamara Donn to discuss how practicing EFT, even for just 5 minutes a day, can help release overwhelm. Perfect for super busy mompreneurs!

In this episode, you'll learn:
What is EFT
What it can help with
How it works (scientifically speaking)
How even the busiest mom can fit this in their schedule
How it affects your business
Here is the link to the video demo mentioned in the episode: Video link to EFT demo
Here's a link to download a free chapter of Frazzled to Fabulous in 5 Minutes a Day: Link to download free chapter

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Connecting with clients is key to any business and one of the most powerful ways we can connect with potential clients and customers as entrepreneurs is through the words that we write. Those words that we use to market and sell our offers, otherwise known as copy, are key to building trust and helping draw the right people through your sales process.

In this episode, Michelle sits down with Connection Copywriter Rosie Di Lecce to talk about all things copy and how we can harness the power of connection in our businesses. She also shares her expert advice on writing your own copy, when to invest your time and money in copy and how to deal with language and culture in your copy.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode, Olivia and Michelle talk about different launch strategies they've tried in their businesses.

They share what worked, what didn't work, and the 3 main components to keep in mind when choosing your own launch strategy.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Meet Olivia Radcliffe and Michelle Pontvert, two moms with businesses in two different countries coming together to share their tried and true business and marketing tips.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with Avril Anderson a fellow mompreneur who is sharing her journey as an entrepreneur and offering her signature strategies to streamline your systems for more time & energy!

In this episode, we talk about:
- Avril's entrepreneurial journey: starting in 2015, facing challenges while raising her daughter.
- Shifting focus to mentoring and coaching female entrepreneurs.
- The importance of streamlining processes and automating tasks to save time and energy
- Recommended software tools: CRM systems, project management tools, and automation platforms.
- Emphasizing the need to build a business that prioritizes your life and makes space for family time.
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle is chatting with course creator and curriculum design expert Vix Meldrew. Vix shares her journey from being a teacher to becoming an online educator and mentor, and how she discovered her passion for helping fellow entrepreneurs improve their teaching skills.

In this episode we talk about:
- How Vix transitioned from being a teacher to an online educator and mentor
- Why she's so passionate about helping fellow entrepreneurs improve their teaching skills
- The importance of focusing on the desired outcome for learners
- Suggestions for creating offers that fit well with a flexible motherhood lifestyle, such as passive selling and active delivery
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, we're chatting about setting & sticking your goals and boundaries as a business owner. Because sometimes it's hardest to stay accountable to your own goals, right?!

In this episode we talk about:
- Importance of self-accountability and setting boundaries
- Challenges of staying motivated and overcoming procrastination
- Breaking down goals into actionable steps
- Finding the right balance between external and internal accountability
- Aligning goals with personal values and making adjustments to fit individual circumstances
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle sits down with Customer Journey & Buyer Experience expert Stacey Cole to deep dive into creating compelling experiences for your customers.
In this episode, we talk about:
- The need to align the customer journey with business goals
- Crafting high-end experiences for your audience
- Post-purchase experiences play a vital role in nurturing the audience and building relationships
- Continuously evaluating and refining your customer journey to ensure it meets your audience's needs and expectations
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is chatting with Willie Whittle - our first-ever Dadpreneur on the podcast! Willie Whittle, a single dad, podcast host, and entrepreneur, shares his journey of becoming a widowed father and his commitment to helping his five children reach their goals.

In this episode we're talking about:
- Balancing work, family, and personal goals
- Prioritizing life events and being selfish with self-care
- The importance of taking breaks and reconnecting with nature
- Focusing on embracing authenticity and pursuing passions
- Highlighting the power of sharing personal experiences through platforms like podcasts

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're talking from the heart, both as neurodivergent humans who have things marketed to us and as business owners marketing to neurodivergent people.
In this episode we're talking about:
- Using terms like neurodivergent and neurospicy in your marketing
- Highlighting the need for mindfulness and respect when using these terms
- Sharing personal experiences as neurodivergent individuals
- Our discomfort with less thoughtful or considered uses of these terms
- Emphasizing the importance of education, research, and empathy in marketing
- Encouraging understanding of the specific needs and perspectives of the target audience
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle is talking with Laura Agar Wilson, Business Mentor & Coach for Health & Life Coaches.
In this episode we're talking about:
- Laura's journey as a business mentor and coach for health and life coaches.
- Building successful businesses without the pressure of social media
- Creating a flexible work-life balance
- The importance of experimentation and trying new strategies in business
- Focusing on search-based platforms like blogging, Pinterest, and YouTube vs social media
- Clear communication & setting boundaries with clients to manage work and family responsibilities effectively
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, Olivia chats with her partner (Boyfriend? Man-friend? 😜), Mike Richardson, a real estate agent, entrepreneur, and dad, about the challenges and rewards of balancing entrepreneurship with family life. They dive into the importance of creating structure as a business owner, building relationships in business, and setting non-negotiables for both work and family. Mike shares insights on how his morning routines set him up for success, why understanding your personal priorities is key, and how to embrace patience and grace, both in business and in life.

Key Takeaways:

* Structure is Key: Having a solid morning routine and identifying non-negotiables in your calendar can help you stay grounded and focused as an entrepreneur.

* Relationships Matter: In any business, success often comes down to the quality of relationships you build with your clients and network.

* Grace and Patience: Giving yourself and others grace, along with practicing patience, can make a significant difference in managing both work and family responsibilities.

* Prioritize Wisely: Use the 80/20 rule to identify which tasks will provide the greatest results, and don’t overload your schedule with too many priorities at once.

* Self-Care First: Prioritizing yourself isn’t selfish—it’s essential. When you take care of yourself first, you’re better equipped to care for others and handle the demands of entrepreneurship.

Quotes:

* "You need to figure out your non-negotiables and build your life around them."

* "If I can control my morning, I’ve won half the day by noon."

* "You don’t have to do everything at once—prioritize what matters most to you."

* "Give yourself grace and patience; life isn’t always going to go according to plan, but that’s okay."

* "The relationships you build are your biggest asset in any business."

* "When you prioritize yourself first, you’re the best version of yourself for others."

* "It’s not about what happens to you; it’s about how you respond."

* "Success isn’t about doing everything, it’s about doing the right things that push your business forward."

* "Don’t trade one form of burnout for another—build a business that supports the life you want to live."

* "There’s no finish line in life; the key is learning to enjoy the process while pursuing your goals."

Resources Mentioned:

* Connect with Mike:

* Instagram: @mik3richardson

* Recommended Reading: The 12-Week Year (Book on goal setting and breaking down yearly goals into manageable time frames)

Want more help building a business and life you love? Click below to learn more!

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like A Mother Olivia is talking with Heidi Fiedler, a writer, editor, and creative coach who has worked with renowned clients like Chronicle Books and Bravery Magazine. She helps writers find joy and ease in the creative process through writing classes, manuscript reviews, and coaching.

They discuss:
- Choosing and Pursuing a Book Idea
- Breaking Free from Structure
- The Art of Writing Books for Children
- Encouraging Creativity in Young Authors
- Traditional Publishing vs. Self-Publishing
- Embracing Creativity in Motherhood
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like A Mother, Michelle is chatting with friend Paige Brunton, the queen of all things Squarespace Website Design. Paige shares her inspiring journey from being a non-techy expat to becoming a successful web designer and educator. If you've ever been curious about web design, this episode will take you on a comprehensive journey through Paige's story, the world of web design, and how you can tap into your creativity to build a profitable business.

They discuss:
- Finding Opportunity in Unexpected Places
- Overcoming Challenges when starting out
- Embracing being a Non-Designer Web Designer
- Coding Myth Busted
- Ideal Candidates for Web Design
- Realistic Income Expectations
- Embracing simplicity
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

We're at 100 episodes!!

And this week on Marketing Like a Mother we decided to take a walk down memory lane and reflect on lessons learned from publishing 100 episodes over the past 2+ years.

In this episode we're talking about:
- How fun this podcast has been to create and why we think it's stayed fun all these episodes later
- How shocking it's been to see how far the podcast has reached
- Lessons learned around managing our energy levels and not overbooking interviews
- Our desires to dive deeper into personal journeys and the human side of business
- And how grateful for the podcast's success and how excited we are for the next 100+ episodes!
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia chats with Hailey Rowe, Marketing/Sales Coach & Linkedin Lead Generation Service Provider.

Hailey helps service-based business owners (especially coaches) build out their client attraction process, get more time back, and boost sales without being held back by social media overwhelm.

They discuss:
- How Hailey fell in love with LinkedIn for lead generation

- Networking vs content creation
- How to send non-sleazy connection requests
- Lead generation strategies for LinkedIn
- Bio optimization tips
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week we're doing things a little differently over on the Marketing Like a Mother podcast!
We sent out a call for your burning questions and we're sharing our honest answers to things like:

How we're really juggling all these businesses
Transitioning from service provider to digital products
How to get clients to embrace Voxer
Niching down as a multi-passionate entrepreneur
And planning for maternity leave...
Oh and we're sharing a very big surprise life announcement from Olivia...

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Michelle chats with online business coach Angela Henderson. Angela shares her journey of balancing motherhood and building a successful business. Get ready for some juicy conversations and valuable insights!
They discusss
- From Mental Health Clinician to Mompreneur
- Transitioning from Social Work to Product Business
- Leveraging ADHD in Business
- Working in the Business vs. Working on the Business
- The Four Key Components of Business Success
- The Importance of Rest
- And more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're facing our fears and diving into the challenging waters of handling rejection. As much as we might wish it weren't so, rejection is a normal and necessary part of business. But that doesn't make it easy to deal with it!

In this episode, we talk about:
- The real challenges of dealing with rejection in business
- Strategies for dealing with rejection in client situations and for receiving criticism
- Rejection is not personal
- Setting healthy boundaries and being authentic in marketing and visibility efforts
- Cleaning your email lists and understanding the benefits of unsubscribes
- And so much more

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother, Olivia is talking with Melissa Llarena, author of the Amazon bestseller Fertile Imagination: A Guide for Stretching Every Mom's Superpower for Maximum Impact. Melissa shares her insights on how to harness your imagination and create a thriving business while staying sane as a mompreneur.

They discuss:
- Waking Up Your Imagination
- Playing with Your Imagination
- Stretching Your Imagination
- The Power of Boredom and Stillness
- Bringing Your Child Along for the Ride
- and more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week Michelle is sitting down with the delightful Dolly Delong to geek out about all things systems and workflows for busy entrepreneurs.
They discuss:
- How having solid systems helped Dolly build her flourishing photography business
- Why business owners need solid systems and workflows
- Example of a freelancer's contact page workflow and you can wow your future clients
- Tips for getting started with systems and workflows

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week Olivia is chatting with Lindsay Dollinger about embracing being a multi-passionate entrepreneur, especially as mothers.
They discuss:
- The struggle of balancing being a parent, holding down a job and trying to build a business
- The importance of embracing the messy journey of doing business around other priorities
- Lindsay's best tips for staying focused and productive
- Creating powerful systems to support you
- Leaning into the plus sides of being multi-passionate

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, co-host Michelle Pontvert sits down with Emilie Nutley, a money coach specializing in helping female business owners manage their finances with confidence. Emilie shares her journey from financial struggle to becoming a money coach, highlighting the importance of separating personal and business finances. They discuss practical strategies for paying yourself as a business owner, building a financial buffer, and addressing the money mindset issues that often hold women back. Emilie also offers insights into the pitfalls of traditional financial advice and how to create a money management system that truly works for you.

Key Takeaways:

* Separate Finances: Keeping personal and business finances distinct is crucial for clarity and effective money management.

* Magic Number: Identify your “magic number” for business finances, which includes your salary and business expenses, and use any overflow to build a financial buffer.

* Mindset Matters: Overcoming societal beliefs about money, such as the idea that women’s spending is “frivolous,” is key to financial empowerment.

* Buffer Account: Creating a business buffer account acts as insurance for your business, helping you maintain a steady income even in slower months.

* Challenge Traditional Advice: Emilie challenges the traditional "profit first" and "emergency fund" models, advocating for a simpler, more trust-based approach to financial management.

Resources Mentioned:

* Connect with Emilie:

* Instagram: @emilienutley

* Threads: Emilie Nutley on Threads

* Cashflow Confident: Emilie's group program launching in October, designed to help business owners manage their finances and pay themselves confidently.

If you enjoyed this episode, please consider leaving a rating or sharing it with a friend. Stay tuned for more insights on growing a life-first business, and don’t forget to connect with Emilie to learn more about taking control of your money!

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Learn more about Michelle here and about Olivia here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week on Marketing Like a Mother we're diving in head-first into the often controversial world of sales!

Between the two of us, we've sold a LOT. And have a LOT of thoughts on what makes a good sales experience - and what doesn't!

In this episode we're talking about:
What selling is really about as business owners
Selling how you like to buy
Sales mindset
Sleazy traps to not fall into
And so much more!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com