Can AI do 90% of your job? 

Maybe. 

But the last 10% - story, judgment, and real human connection -  is where careers are won. 

In this conversation with Chris Croft, we get honest about using AI boldly without losing your voice, why brand polish matters less than authenticity, and why people skills are the new moat.

What we cover:

- Authenticity > aesthetics: Your studio and brand can change; what audiences trust is you, open and honest on camera. 

- Agentic AI is here: From bookings to cold calls, AI will eat routine work so double down on the human bits: rapport, influence, leadership. 

- The “20 ideas” creativity workout: Push past the obvious; ideas #15–20 often contain the gold. Then let AI add another 20 to spark what you missed. 

- Where AI shines (and doesn’t): Great for ideation, structure, and pros/cons, you still choose, tell the story, and add the edge audiences remember. 

- AI music is fun, not Dylan: Tools like Suno can make catchy songs, but originality and lived nuance still belong to humans. 

- Aim for the top 30%: If you’re in that tier for creativity and people skills, you’ll outperform today’s AI and tomorrow’s. 

If you’re a marketer, creator, trainer, or leader, this episode gives you a practical playbook for partnering with AI while staying unmistakably you. Expect candid examples, a few laughs, and a clear path to staying valuable as tech races ahead.

If this resonated, hit the notification bell to stay tuned for upcoming episodes!

What if one tiny mistake could change your whole life?

Katie Street sits down with international trainer, author, and LinkedIn Learning superstar Chris Croft. His story is anything but ordinary. From turning down an opportunity that could have ended his career before it even started, to accidentally creating a viral project management rap, Chris shares how a mix of saying yes (and sometimes no) shaped his path from corporate trainer to one of the world’s most-watched online instructors.

Chris has grown a community of more than 250,000 people on LinkedIn, created over 47 LinkedIn Learning courses (yes, more than anyone else in the world), built a YouTube channel with 20,000 subscribers, and reached audiences across the globe on Udemy. And the best part? He’s done it all without the kind of heavy marketing you might expect.

Together they dig into:

• How a mistake turned into millions
• Why LinkedIn and YouTube became his most powerful growth tools
• What he’s learned about the connection between happiness and success

Chris also opens up about staying relevant in a world of AI, why authenticity is non-negotiable, and how creativity is still the ultimate edge in business. This conversation is packed with stories, laughs, and lessons that prove success doesn’t come from following the rules - it comes from showing up, trying things, and sometimes just getting it wrong.

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What does it really take to cut through the noise in today’s marketing world? In this episode, Katie Street sits down with Joe Glover - founder of The Marketing Meetup, LinkedIn legend, and all-round positively lovely human - to talk about the power of showing up as your ACTUAL self, building communities with meaning, and why kindness (and proactivity!) might just be the most underrated growth hacks out there. Whether you're trying to grow an audience, build a brand, or stay sane in the midst of marketing madness - this episode hits different. These are the key takeaways of this episode, and WHY they matter: - Kindness isn’t just a value (it can be your strategy) - Joe built The Marketing Meetup into a global community of over 50,000 by putting people first. No egos. No job title snobbery. Just human-to-human connection, with “positively lovely” baked in from day one. That's all we're here for! - Don’t just wait to be chosen. Knock on the damn door - From showing up in a suit with his CV at age 16, to running 4 events a month on his own, Joe proves that proactivity beats perfection every time. Never ask for permission.  - Content fatigue is real. But honesty still wins - Katie and Joe unpack the rise of fake engagement, AI content spam, and why the most viral posts aren’t always the most valuable. Your most powerful tool? Being human! - Your audience now lives on LinkedIn, YouTube & TikTok - As AI changes how we search, discover, and buy, marketers need to rethink everything from attribution to content hubs. Your social channels are the new front door. No one is looking at your website first anymore. Whether you're scaling a marketing team, building a brand, or just trying to stay ahead of the madness, this episode is full with practical wisdom and good energy!   Don't forget to hit subscribe, drop us a comment so we can keep making wonderful content like this. And let us know, what’s YOUR version of positively lovely marketing?

Connect with Joe https://www.linkedin.com/in/josepheglover/ The Marketing Meetup https://themarketingmeetup.com/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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In this Shoptalk special, Katie Street grabs 20 minutes with one of retail’s most inspiring voices - Slavka Jancikova, VP of Marketing for Foot Locker Europe. From sneaker drops to social strategy, Slavka lifts the lid on how Foot Locker is keeping things fresh, future-ready and fiercely relevant - especially with Gen Z. Spoiler: it’s not just about the kicks (though that helps). We talk AI, agile marketing, in-store reinvention and why your physical experience still matters more than ever in an increasingly digital world. If you’re in retail, marketing, or simply obsessed with what’s next, this one’s for you. What you'll take away from this episode: 1. Gen Z is always watching - Slavka reveals how Foot Locker is doubling down on youth culture without losing touch with loyal Millennial fans. It's all about cultural relevance, real community voices and collabs with the right tastemakers. 2. Make AI useful - Think SEO content in multiple languages, automated reporting, dynamic visuals... all powered by AI to speed things up and keep campaigns lean. 3. Trends move fast - Foot Locker moves faster - From Barbie to seasonal hype - learn how the team reacts to real-time trends across e-comm, social and in-store, with speed and style. 4. Physical retail isn't dead. It's just getting a glow-up - With 600+ stores in Europe, Foot Locker’s rolling out a reimagined, experience-first concept. Expect easier try-ons, community connection, and in-store energy that can’t be scrolled past! Hit play if you want to feel inspired by the future of retail. And if you love trainers, marketing, or both - this one’s non-negotiable. Slavka Jancikova https://www.linkedin.com/in/slavkajancikova/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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In this byte-sized episode, we’re back with Sylvain Grande, Chief Product Officer at PayFit, diving into how they’re weaving AI into every layer of their marketing engine.

PayFit, one of Europe’s leading HR tech platforms, has been on a big transformation journey - from classic sales-led to a smarter, more connected, multi-channel model. And AI is right at the heart of it.

1. AI Is Reshaping the Marketing Stack

PayFit’s marketing has evolved from being purely in service of sales to playing a central role across the entire customer lifecycle. 

2. Data Accessibility > More Tools

 PayFit uses tools like Snowflake to consolidate inputs across CRM, CMS, customer support, and product teams, creating a unified data foundation that powers smarter AI outputs.

3. Real-Time Workflows, Not Just Chatbots

Beyond clever assistants, Sylvain talks about moving toward agentic AI - where tasks trigger next steps automatically. From analysing call transcripts to enriching CRM entries and driving follow-up actions, it's all about building intelligent workflows that scale.

4. Start Small, Then Scale

While some of PayFit’s AI use cases are complex - like updating salaries based on government API changes - many started small. The key? Test. Learn. Iterate. AI success isn’t about big bang projects. It’s about building momentum with micro-automations.

This mini-episode is a behind-the-scenes look at what real AI adoption looks like inside a modern B2B SaaS brand. It’s not hype. It’s not just tooling. It’s a thoughtful, iterative, data-led approach to marketing that connects dots across your business.

If you’re serious about modernising your growth engine - or just want to steal a few smart moves - this one’s worth 10 minutes of your day.

Sylvain Grande https://www.linkedin.com/in/sgrande/

PayFit https://payfit.com/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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What happens when a fashion brand thinks like a tech company? At Shoptalk Europe, Katie sits down with Mark Ralea, General Manager of Fabletics Europe, to find out how this fast-growing activewear brand is disrupting the retail game - from AI-powered personalisation to immersive, experience-led stores. Together, they unpacked:   Subscription models create deeper customer relationships - Mark explains how Fabletics’ recurring model drives predictable revenue, reduces overstock, and builds genuine customer relationships. Owning your tech stack gives you superpowers - From proprietary onboarding quizzes to omnichannel experiences and AI recommendations, Fabletics is built on in-house innovation. Build an Experience - Mark shares plans for a 900m² flagship wellness store -think reformer Pilates, cryo chambers, and nutrition bars. Katie’s take? “This is the future of retail - not just selling, but creating something people want to visit.” This conversation with Mark Ralea isn’t just about athleisure -  it’s a masterclass in how to build a future-proof brand. From flipping the fashion retail model on its head with subscriptions, to creating community through experience-led retail, Fabletics isn’t playing by old rules - they’re writing new ones. Tech alone doesn’t drive loyalty. It’s the human-first thinking behind the product recommendations, personalisation, and brand partnerships that creates real connection. 

Connect with Mark: https://www.linkedin.com/in/mark-ralea/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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With AI rapidly transforming how we run businesses, many leaders are asking: how do you actually implement AI tools in a way that enhances productivity, improves customer experience, and still keeps your teams empowered - not overwhelmed? In this special episode of Marketing in the Madness, recorded in Paris, host Katie Street is joined by Sylvain Grande, Chief Product Officer at PayFit, a leading HR and payroll SaaS platform serving SMEs across France, the UK, and Spain. With over 650 employees and a bold approach to tech adoption, PayFit has rolled out AI tools across marketing, sales, product, and support - and the impact has been game-changing. Adoption starts with culture - Rather than force top-down change, PayFit encouraged safe experimentation. Through education, tools like Dust, and team-specific support, 75% of staff now use AI regularly and feel more productive because of it. How amazing is that? AI Is the glue across marketing functions - From SEO optimisation and content creation to customer sentiment analysis, AI isn’t just a tool - it’s helping connect data, teams, and decision-making. “Marketing, product, and support now work more collaboratively thanks to shared insights,” Sylvain explains. B2B requires smarter, multi-touch journeys - With long buying cycles and multiple decision-makers, PayFit is blending product-led growth, influencer content, and live events - all powered by AI-driven automation and segmentation. This episode is essential listening for B2B marketers, founders, and tech leaders navigating AI integration. Tune in to hear how PayFit is not just adopting AI, but using it to elevate both the employee and customer experience. 👉 Don’t forget to like, subscribe, and comment below with how you're using AI in your business. We want to know your take!

Sylvain Grande https://www.linkedin.com/in/sgrande/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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What happens when an iconic heritage beauty brand meets cutting-edge AI and TikTok trends?  

Recorded live at Shoptalk Europe in Barcelona, this special episode welcomes Karen Ehrlich, VP/GM, Skin Care, Estée Lauder Companies UK & Ireland! She dives into digital innovation, personalised beauty marketing, and how iconic brands like Clinique stay ahead in today’s fast-moving retail landscape.

In this episode, you’ll learn:

- How Clinique’s AI-powered tools like 'Clinical Reality' redefine personalisation - The power of consumer-first marketing strategies and why understanding behaviours beats demographics - The secrets behind viral products like 'Black Honey Lipstick' and creating shareable brand experiences - How trends like 'Skinimalism' and 'Glass Skin' are transforming beauty marketing across generations - Why TikTok is crucial for connecting with Gen Z & Millennials, and how Estee Lauder drives organic buzz

Whether you’re in beauty, retail, or just love seeing brands push boundaries, this episode is packed with must-know insights and fresh ideas straight from the top of the industry!

Connect with Karen:

https://www.linkedin.com/in/karen-ehrlich/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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In this episode of Marketing in the Madness, we sit down with George Sullivan, founder of The Sole Supplier, to unpack the rapidly changing landscape of eCommerce and the role of social commerce, AI, and human-first marketing in shaping the next decade of online retail.

Together, we explore:

 ✅ Why traditional transactional websites are becoming obsolete

George argues that websites relying purely on transactions will become irrelevant within the next 5–10 years. Instead, successful platforms will blend content, social interaction, and community, creating niche spaces that tap into culture and inspire shoppers!

 ✅ How social and community-driven platforms are transforming shopping habits

As AI-generated content proliferates, people will crave authentic, human-driven experiences more than ever. Brands that lean into human-centred storytelling will build trust and connection in an increasingly automated world.

 ✅ Why brands need to double down on authentic, human-centred content to stand out in an AI-driven world

The way people search for products is changing dramatically - consumers now look on Instagram, TikTok, or even ChatGPT instead of Google. This means brands must rethink their SEO strategies, creating unique content optimised not just for traditional search engines but also for AI tools and social platforms.

Join us as we discuss why micro-communities, human experiences, and AI-enhanced strategies will define the winners in the future of retail!

Connect with George:

https://www.linkedin.com/in/george-sullivan-96397765/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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In this special Marketing the Madness x Shoptalk Europe episode, our host Katie is joined by the powerhouse duo from Jägermeister, Susanne and Maren, who dive deep into what digital transformation really looks like behind the scenes. Live from Shoptalk Europe in Barcelona, we unpack how this iconic FMCG brand is evolving from heritage liquor to digital-first DTC innovator — all powered by a tiny team and smart tech. Together, they explore: Global Digital Transformation – How Jägermeister streamlined 18 local websites into one scalable platform, enabling global consistency with local flexibility. Smart Tech Stack Choices – Why they chose Shopify and Contentful to future-proof their eCommerce and content operations — and how it empowered a tiny team to move fast. Real-World Personalisation – From engraved bottles to limited-edition drops, discover how Jägermeister is using personalisation to deepen loyalty and drive online sales. Leadership & Change Management – The cultural, strategic, and operational lessons from leading transformation in a legacy brand — including the power of worst-case planning and stakeholder empathy. Tune in for honest lessons, practical takeaways, and a little bit of Jäger spirit.

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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What does it take to build one of the UK’s most influential sneaker platforms from scratch? 

In this episode of Marketing In The Madness, Katie Street is joined by George Sullivan, founder and CEO of The Sole Supplier, for an unfiltered conversation on building a business that’s as much about community as it is about commerce.

Starting from a spare room and a sneaker obsession, George turned a side hustle into a full-funnel powerhouse partnering with major global brands like Nike, adidas, and UGG, and outperforming retail giants like JD Sports in SEO.

Tune in as George gets real about:

 → How he went from NHS recruitment to partnering with brands such as Nike and Adidas  → Nearly losing it all (twice) and what it taught him about leadership  → Why human-first marketing (not AI) is the future of ecommerce 

Whether you're a marketer, founder, ecommerce leader or just sneaker-obsessed, this episode is packed with practical insights on brand building, resilience, and what it really means to lead with purpose in a fast-moving, tech-driven world.

George Sullivan

https://www.linkedin.com/in/george-sullivan-96397765/

The Sole Supplier

https://thesolesupplier.co.uk/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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In this episode of Marketing in the Madness, Katie explores the future of online shopping with Sophie Frères, CEO and co-founder of LiSA - the social commerce engine powering brands like M&S and Zalando. We’re talking: - Live shopping that actually converts,  - Why Gen Z doesn’t care about your editorial content - How employee-generated content (EGC) is reshaping retail - The surprising truth behind why human-led content is outperforming polished studio shoots. Sophie breaks down how LiSA is bringing the social experience back into e-commerce - creating immersive, scalable shopping journeys that blend TikTok-style discovery with proper retail ROI.  From building micro-communities to using AI (the good kind, not the creepy avatar stuff), they explore what retailers need to do today to stay relevant tomorrow. If you work in retail, fashion, or just want to know why everyone’s saying M&S is the new Zara - we've got really exciting stats and insights to share with you on this one.

Sophie Freres https://www.linkedin.com/in/sophie-frères-née-spethmann-3316548/ LiSA https://www.hello-lisa.com/about-us

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Welcome to Marketing the Madness - live from Shoptalk Europe (once again)!

In this episode, Katie Street sits down with Pierric Duthoit, Chief Digital Officer at Coty, the powerhouse behind some of the world’s most iconic beauty and fragrance brands, including Gucci, Burberry, Calvin Klein, Kylie Cosmetics, and CoverGirl!

Together, they dive into the future of social commerce in beauty and retail, exploring how Coty is using influencer marketing and advocacy to build real trust and drive conversion. 

Pierric opens up about what it takes to create global campaigns that resonate, why fragrance and skincare are becoming major players in online shopping, and how data, insights, and trend-spotting keep Coty ahead of the curve.

He also shares fascinating stories about Coty’s work with both mega-influencers and micro-creators, the brand’s approach to staying ahead of trends like the vanilla fragrance craze, and why social commerce is more than just a trend, it’s fast becoming the future of digital retail strategy.

If you’re in beauty, retail, or marketing, this conversation is packed with insights you won’t want to miss.

Don't forget to join us at ShopTalk Luxe in Abu Dhabi, 27–29 January 2026, to connect with global retail leaders that are breaking through the noise and explore the future of brand, creativity, and commerce.

Get your ticket now: https://luxe.shoptalk.com/

Pierric Duthoit

https://www.linkedin.com/in/pierricduthoit/

Katie Street

https://www.linkedin.com/in/katiestreet/

https://www.instagram.com/streetmate/

Street Agency

https://street.agency/

https://www.instagram.com/street.agency/

https://www.linkedin.com/company/streetagency/

Send us a text

What happens when one of the world’s biggest drinks brands gets seriously innovative? In this episode of Marketing in the Madness, our host Katie Street is joined by Benjamin Lickfett, Global VP of Breakthrough Innovation at Diageo - the global drinks giant behind brands like Guinness, Johnnie Walker, and Seedlip. From AI-powered brand concierges to AR cocktail mixers and personalised whisky labels, Diageo is rewriting the rules of brand experience — and we get into all of it in this episode! Together, they explore: - How AI & AR are making drinks smarter – From personalised whiskey labels to glass-recognition cocktail tutorials, discover how Diageo is reinventing product experience. - Why “drink less but better” is shaping marketing strategy – We explore how changing attitudes (especially in Gen Z) are driving the boom in low/no alcohol and brand storytelling. - The real innovation mindset behind Diageo’s success – Learn how they test fast, fail smart, and use tech (plus smaller brands) to stay ahead without risking heritage names like Guinness. This is one for anyone in FMCG, marketing, brand strategy, or just obsessed with how digital is changing the way we buy, drink, and connect with brands. 👉 If you enjoyed the episode, please give it a like, hit subscribe, and stay tuned for more conversations like these on the future of marketing.

Benjamin Lickfett https://www.linkedin.com/in/bennilickfett/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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In today’s fast-moving retail game, the brands winning hearts and market share aren’t just selling products - they’re mastering discoverability, data, and digital experience.

In this episode of Marketing in the Madness, our host Katie Street sits down with Elizabeth Azide, Senior Director of Marketing for EMEA at BigCommerce, the global eCommerce platform powering over 60,000+ digital storefronts. They explore what it takes to build modern, high-performing retail experiences that convert across both digital and physical channels.

Elizabeth doesn’t just talk trends, she lives them! From AI-powered product discovery to curated composability, this episode's a masterclass in what it REALLY takes to build retail experiences that convert in 2025 (and way beyond). 

Whether you're scaling a Shopify challenger brand or steering the wheel for a high-street giant, this episode is your go-to-market wake-up call.

1. Elizabeth reveals how BigCommerce is pioneering a “curated composability” approach – empowering brands to mix and match tech solutions tailored to their unique needs while remaining agile and scalable.

2. Modern consumers – especially Gen Z – are discovering products before they even land on your site, through platforms like TikTok, Instagram, and even ChatGPT. If your products aren’t findable across these channels, you’re basically invisible.

3. From AI-driven personalisation to smarter product metadata, Elizabeth urges brands to stop guessing and start leveraging their data to improve conversion and customer experience.

4. This generation wants brands that are authentic, ethical, convenient, and individualistic. From flexible delivery to social impact filters, aligning your tech and content strategy with Gen Z’s core values is no longer optional – it’s make or break.

Elizabeth Azide:

https://www.linkedin.com/in/elizabethazide/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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Welcome to another episode of Marketing in the Madness. This time, Katie Street sits down with the brilliant Giedre Baliutaviciute, Head of Digital Commercial Growth, to explore the evolving world of B2B eCommerce and marketplaces.  From Amazon and Zalando to building internal dropshipping models, Giedre shares her fascinating insights on how retailers can tap into tech, data, and partnerships to grow, scale, and serve today’s ever-demanding consumer! What to expect: 1. Giedre debunks the myth that marketplaces like Amazon cannibalise brand sales. In reality, they serve different customer segments and provide valuable brand exposure, trust, and convenience (especially for time-sensitive Amazon Prime customers). 2. Dropshipping models, retailers can offer vast product ranges without carrying stock or overhauling their fulfillment networks. Evans Cycles, for instance, increased its online inventory by over 60% in just six months, turning the site into a cycling destination.  3. From automated product data enrichment to generating lifestyle imagery, AI is becoming a powerful tool for B2B commerce. Even Amazon now uses AI to suggest data optimisations for sellers, paving the way for a smarter, leaner, more responsive future! Expect real-world examples (like the reinvention of Evans Cycles), future look into AI-powered commerce, and plenty of laughs, shopping anecdotes, and strategic advice. Whether you're in B2B marketing, eCommerce, or just obsessed with the future of shopping - this one’s for you! 💡 👉 Don’t forget to like, subscribe, and hit the bell to get notified each time a new episode goes out!  Giedre Baliutaviciute https://www.linkedin.com/in/giedrebaliutaviciute/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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What happens when you mix an ex-Burberry tech mastermind, a shopaholic podcast host, and a bucketload of insights into the future of digital experiences? You get this week’s unmissable episode of Marketing in the Madness!

Katie Street sat down with retail innovation guru, Giles Smith. The person behind the scenes behind the digital and product strategies for Burberry, Selfridges, Unilever, John Lewis and 50+ other retail brands. So when we say he lives and breathes retail tech... we really mean it.

Here’s a sneak peek into what we got stuck into and why you should absolutely tune in:

The Burberry Effect - From launching the first luxury eCommerce site back in 2009 to experimenting with social commerce and digital gamification, Giles reveals how the brand has consistently taken brave leaps into the unknown.

From 10,000 Page RFPs to Rapid Innovation: At Burberry, Giles led a revolution of ripping up legacy procurement processes and embracing agile, fast decision-making, even choosing underdog platforms before MACH architecture was even a thing.

Tech That Actually Feels Fun: Imagine this - you pop into your favourite luxury store while on a trip to NYC and bam! - you’re handed NBA tickets just for being a loyal customer. No forms. No points. Just wow.

But why aren’t brands doing this yet? The technology already exists. The opportunity is right there. It just takes brands being brave enough to actually use it creatively.

Oh and yes, Katie and Giles even pitched a few ideas on how British Airways could spice up customer loyalty (golden ticket under the seat, anyone? 🤭)

One Message to Tech Leaders: It’s not always about chasing trends. It’s about creating environments where your teams can innovate, where creativity can thrive, and where customer experience becomes a true competitive advantage.

Loved this? Forward it to your network and let us know what you'd like to see us cover in future episodes of Marketing in the Madness. See you soon!

Giles Smith

https://www.linkedin.com/in/giles-smith-5229871/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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In this special episode of Marketing in the Madness, recorded at the buzzing Shoptalk conference in Las Vegas, Katie sits down with Dominik Angerer, Co-Founder and CEO of Storyblok, one of the most exciting CMS players revolutionising digital experiences through composable architecture and AI innovation.

With 260,000+ users and a fast-growing global team, Dominik shares the inside story of Storyblok’s rapid ascent from its first 1,000 users in 3 months to becoming a global CMS powering leading retail and enterprise brands. 

If you’re a Founder or Marketing Leader curious about scalable content strategies, modern tech stacks, or how to unshackle your brand from legacy systems, this conversation is an absolute MUST!

1. Kill the Content Graveyard

Legacy CMS platforms were built to publish and forget. Storyblok flips that on its head with a full content lifecycle approach—starting with ideation (Ideas Room), mapping out user journeys (Concept Room), and ending with automated updates. 

2. Composable Is the Future

Why buy into a monolith when you can plug in best-in-class tools across CMS, DAM, commerce, and more? Dominik explains why the smartest brands are building their stack modular, flexible, and made to scale.

4. Think replatforming takes months? Think again. 

One Storyblok client went live in 17 markets in just 60 days. Another launched a full proof-of-concept in a week. With the right partners and tools, you can move fast and smart!

Ready to see how the smartest tech brands are scaling faster, working smarter, and leaving legacy tech behind?

Watch the full episode now to hear how Storyblok is rewriting the rules of content management and why composable, AI-powered platforms are the future for marketing leaders who want more impact and less drag!

Storyblok

https://www.storyblok.com/

Dominik Angerer

https://www.linkedin.com/in/dominikangerer/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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Welcome to a special (and deliciously different) episode of Marketing in the Madness! This time, we’re taking you behind the scenes of one of our most-loved events of 2024 — the Contentful Bake Off. Yes, you read that right. It’s where digital marketing meets flour, frosting, and… personalising strategies.

🎤 Our speakers:

• Charlotte Todd – Former E-Commerce Director at British Gas, with deep roots in retail from Net-a-Porter, Nails Inc, and more. Charlotte shares real talk on building personalised experiences that ACTUALLY work.
• Rachel Neath – Senior Product Manager at E.ON Next, diving into how empathy, data, and personalisation can improve customer journeys — especially for vulnerable audiences.
• Andy Kaiser – Co-founder of Nine Tailed (now part of Contentful), offering a tech-forward perspective on using AI to power smart personalisation at scale.

💡 Key takeaways from the panel discussion:

• Why personalisation has been “broken” — and how AI is fixing it.
• How brands like Nails Inc., Reese, and E.ON are redefining relevance and customer experience.
• The real power of composable digital experience platforms (DXPs).
• Actionable advice for marketers who want to start small and scale smart.

Want to join our next immersive event? Brand leaders can email hello@street.agency to get involved (no agencies or tech vendors, sorry!).

Please don’t forget to leave a 5⭐ rating on Spotify, Apple, or wherever you listen. Your support helps us continue delivering the latest insights in marketing and business growth.

Links:

Laura Thornley https://www.linkedin.com/in/lau-thornley/

Charlotte Todd https://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/

Andy Kaiser https://www.linkedin.com/in/andreaskaiser/

Rachel Neath https://www.linkedin.com/in/rachelneath/

Contentful https://www.contentful.com/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Send us a text

In this special solo episode of Marketing in the Madness, Katie Street, founder of Street Agency, shares powerful strategies that are helping brands win over modern B2B clients by focusing on what really matters: human connection, emotional storytelling, and strategic visibility! If you’re serious about standing out in the competitive B2B space, this episode is packed with unmissable insights that will help you win B2B clients. Here’s what you’ll learn: 🥇 Only 5% of your target audience is actively buying at any given time. Katie explains how to market to the other 95% and stay top of mind for your B2B clients when they are ready. 🥇  B2B clients aren’t robots, they’re people. Learn how humanising your marketing with emotional messaging and employee-generated content (EGC) builds real trust and keeps your brand front and centre. 🥇 B2B clients want to buy from brands they trust and that trust is built through PEOPLE, not polished decks. Katie reveals how to make your team the face of your brand and drive better engagement. 🥇 AI can help you scale but only if you use it right. Katie shares how to train AI like a team member so it can help you create on-brand content that actually speaks to your B2B clients (not just mimic the internet). & much more! Whether you're trying to attract new B2B clients or deepen relationships with your existing ones, this episode offers a clear roadmap. It’s not just about content, it’s about connection, emotion, and visibility in the right places, with the right people.

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Send us a text

Welcome to a truly game-changing episode of Marketing in the Madness! Recorded live at our International Women's Day 2025 event, this episode is all about empowering women to speak up, stand out, and own their success 💪

At Street Agency, we’re all about amplifying voices and creating opportunities, and this event was no exception. Rather than a traditional panel discussion, we turned the entire audience into our podcast guests, giving incredible women the chance to step up, share their insights, and inspire real change.

Did you know?

• Men speak up 75% more than women in meetings.
• Women are interrupted by men 33% more often.
• Men apply for jobs when they meet only 60% of the qualifications, while women wait until they hit 90-100%. It’s time to change the narrative!

What to expect from this episode:

📣 Featuring guest insights from incredible female leaders 📣 The power of self-promotion and why it matters 📣  The shocking gender biases that still exist in business (and how to break them!) 📣 How to rewrite the rules and take up space in meetings, pitches, and leadership roles

It’s time to be bold, be brave, and be LOUD. If you’ve ever doubted yourself, struggled to speak up, or felt held back, this video is for YOU.

The Marketing in the Madness team would like to thank everyone who took part of this episode by making their voices heard at Street Agency's International Women’s Day 2025 event.

Links:

Nishma Patel Robb https://www.linkedin.com/in/nishmapatelrobb/

Lynne Parker https://www.linkedin.com/in/lynneparker/

Lisa Paasche https://www.linkedin.com/in/lisapaasche/

Natasha Szczerb https://www.linkedin.com/in/natashaszczerb/

Julia Linehan https://www.linkedin.com/in/juliasmithtdv/

Christina Minshull https://www.linkedin.com/in/christinaminshull/

Mays Elansari https://www.linkedin.com/in/mayselansari/

Nimmi S. https://www.linkedin.com/in/nimmi-s-1a9442215/

Jennifer Shaw-Sweet https://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/

Melissa Allwork https://www.linkedin.com/in/melissa-allwork/

Katie Lee https://www.linkedin.com/in/shinykatie/

Rachel Neath https

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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Welcome to another episode of Marketing in the Madness! This time, Valentina Milanova, founder of Daye, joins the conversation to share how she’s revolutionising women’s health by tackling the gender health gap, challenging outdated norms, and fighting for equal representation in clinical research.

From revolutionising tampons with diagnostic and pain-relieving capabilities to navigating paid ad restrictions on platforms like Meta and Google, Valentina offers a masterclass in breaking through industry barriers.

Whether you're a marketer, brand strategist, or entrepreneur, this episode is packed with insights on how to:

• Learn how Valentina and her team overcame advertising bans, restricted reach, and digital platform censorship to grow a thriving direct-to-consumer brand.
• Discover why community-driven marketing, influencer collaborations, and educational content are key to driving engagement in sensitive categories.
• Find out how branding, design, and messaging can shift perception and drive adoption in traditionally overlooked markets.
• With only 2.5% of public health funding going to women’s health, raising capital is a challenge. Valentina shares her fundraising strategy and why alternative funding sources matter.
• Understand the trends shaping the future of women’s health marketing, from shifting consumer mindsets to the rise of micro-communities and non-traditional media channels.

📢 If you enjoyed this episode, leave us a review and share it with your network! Your support helps us continue delivering the latest insights in marketing and business growth.

Connect with us:

Valentina Milanova https://www.linkedin.com/in/valentina-milanova

Daye https://www.yourdaye.com

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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This week of Marketing in the Madness, we've got none other than Joanna Lyall, founder and nutrition therapist of The Better Menopause to talk about everything from gut health to perimenopause brain fog to what it REALLY takes to build a product brand from scratch. We explore why businesses must do more to support women during this pivotal stage of their lives, the critical link between gut health and hormone balance, and how brands like The Better Menopause are working to change the conversation.  Here’s what you’ll learn: 1️⃣ The workplace is losing valuable talent due to menopause. 2️⃣ Authentic storytelling builds trust and drives engagement. 3️⃣ Community is a core asset, not an afterthought. Whether you’re a woman experiencing these changes, a business leader aiming to foster a more inclusive workplace, or a marketer looking for authentic ways to connect with midlife audiences, this is a conversation you won’t want to miss! 📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth. Links:

Joanna Lyall

https://www.linkedin.com/in/joannalyall/

https://thebettermenopause.com/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

In today’s sea of sameness, AI tools and ChatGPT generated content are everywhere - but are they enough to build trust? 

In this talk, Katie Street shares why human connection, authenticity, and video-first content are the real game-changers in B2B marketing. From LinkedIn growth strategies to building personal brands that outperform corporate logos, discover how to stand out and win trust in a noisy digital world.

In this episode, you're going to learn why:

- People buy from people, not faceless brands - LinkedIn and YouTube are the top platforms for agency growth - Video, energy, and enthusiasm build trust faster than polished logos - Human-led content gets up to 38% more engagement than brand posts - Agencies must showcase real people - not just products or services

With stories from brands like UGG, insights into influencer-style B2B strategies, and proof from leaders like Gary Vee and Steven Bartlett, this session will inspire you to stop hiding behind your logo and start showing your face!

Subscribe to our channel for more on B2B marketing strategy, personal branding, AI in marketing, and much more!

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B2B marketing is shifting fast, and this week, Alison Battisby joins Katie Street to share the latest trends and strategies you need to stay ahead. She’s the founder of Avocado Social, a social media consultancy that’s been at the forefront of social trends, paid ads, and content strategy for over a decade.

Alison reveals how she stays ahead of trends, the best social platforms for B2B marketers, and why employee-generated content (EGC) is a real game-changer. Plus, we discuss the biggest social media mistakes brands NEED to avoid.

This week's episode is packed with actionable insights on how B2B brands can leverage vertical video, thought leadership, and paid ads to drive engagement and conversions in 2025.

Here's you'll learn from this episode: - Why vertical video is the future of B2B marketing - How employee-generated content (EGC) is outperforming brand posts -The LinkedIn Ad strategies that will save you money and boost results

If you’ve ever thought, “Why isn’t my content performing?” or “Are LinkedIn ads even worth it?” then this episode is for you. Tune in now!

📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.

Alison Battisby

https://www.linkedin.com/in/alisonbattisby/ https://www.avocadosocial.com/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Send us a text

AI isn’t just a trend, it’s a complete game-changer for businesses, marketing, and the way we work. But while some see AI as a powerful tool for growth and efficiency, others fear it could replace entire industries. So, what’s the truth? In this episode of Marketing and the Madness, Katie Street sits down with AI expert Danilo McGarry to uncover the truth about AI’s rapid evolution and what it means for businesses and professionals. Danilo has spent nearly two decades shaping AI strategies for some of the world's biggest companies such as United Health Group and Citigroup. In this episode, he unpacks the true potential of AI, not just as a tool for small tasks but as a fundamental shift in how companies operate. Packed with insights and practical takeaways you can implement today, this conversation explores how AI can elevate productivity, streamline processes, and create entirely new business models. You won’t want to miss it!

Danilo McGarry

https://www.linkedin.com/in/danilomcgarry/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Send us a text

Welcome to another episode of Marketing in the Madness! This time, Jennifer Shaw-Sweet from LinkedIn's B2B Institute joins the conversation to reveal B2B marketing insights businesses can’t afford to ignore.

Jennifer shares how LinkedIn's B2B Institute is pioneering research that redefines B2B marketing strategies. She demonstrates how humanising B2B, focusing on consistency, and conducting bold experiments can propel businesses to new heights. 

Whether you’re a seasoned marketer or just diving into the B2B world, this episode offers the insights you need to transform your approach.

📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.

Links:

Jan Schwarz, Founder of LinkedIn's B2B Institute: https://www.linkedin.com/in/janns/

Andy Lambert, Senior Product Manager @ Adobe: https://www.linkedin.com/in/andyrlambert/

John Dawes, Marketing Professor who worked on the "95-5 rule" research with the B2B Marketing Institute: https://www.linkedin.com/in/john-dawes-059bab10/

Tom Roach, VP Brand Strategy @ Jellyfish who Provided Jennifer with advice about posting on LinkedIn: https://www.linkedin.com/in/tom-roach-5b468026/

"How B2B Brands Grow" - A partnership project between the B2B Marketing Institute and the Ehrenberg Bass Institute, which tested the "95-5 rule" with Professor John Dawes, https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow

Jennifer Shaw-Sweet

https://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Send us a text

In this sparkly episode of Marketing the Madness, Katie Street sits down with Nishma Patel Robb, Founder of Glittersphere and former Marketing Director at Google. Together, they explore the essence of personal branding, authentic leadership, and the journey of empowering women in business and beyond.

Nishma shares her inspiring career story, from her early days at Teletext Ltd to becoming the Founder and "Chief Sparkle Officer" of Glittersphere. She opens up about navigating the corporate world, overcoming imposter syndrome, and the transformative power of storytelling in both marketing and personal development.

With this episode, you will learn:

1. "Everyone has a personal brand, whether you want it or not”

Your personal brand isn’t just about social media, it’s the impression you leave on people in real life. Whether you realise it or not, how you show up speaks volumes, so own it confidently.

2. “You need to be more than brilliant”

Being great at your job sometimes isn’t enough. You need to stand out and be memorable. Nishma’s advice? Embrace your uniqueness and show up authentically, even if it means sparkling solo.

3. "Authenticity is the new influencer currency"

In a world full of filters and algorithms, authenticity is KEY. Nishma calls it "Authentic Intelligence" which means that being real is what truly connects and resonates with others.

4. “Do you think Netflix wakes up and says, ‘We’ve made enough shows’?”

Worried there are too many podcasts or ideas out there? Nishma reminds us there’s always room for new stories, especially yours, so start creating now!

Exclusive Insight: Nishma shares an exclusive first look at Hera, the UK's first female-led, female-produced podcast network designed to showcase diverse female voices and stories.

💡 Whether you’re a marketer, content creator, or entrepreneur, by the end of this episode you’ll have learnt actionable insights that will help you level up your strategy and stand out online.

📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.

Links:

Nishma Patel Robb

https://www.linkedin.com/in/nishmapatelrobb/ https://www.glittersphere.com/

Katie Street

https://www.linkedin.com/in/katiestreet/ https:

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Send us a text

Want to know how to make your content go viral? And get it in front of your ideal audience or prospects? 💬 We've got you because this week on Marketing In The Madness, we’ve got none other than Mary-Anne Da'Marzo, aka Your AI Marketing Mentor and Founder of Firebelly Media! With over 200,000 TikTok followers, 3.7M LinkedIn post impressions, and a reputation for creating viral content, Mary-Anne is here to share what these platforms don't want you to know about virality. What you can expect to from this episode: → The proven formula for creating viral short-form content that hooks your audience from the very first three seconds of your video. → Why platforms now prioritise strong content over follower count and how to use this shift to your advantage. → How to use AI tools, including custom GPTs, to save time and optimise your content strategy. →Tips for building a memorable personal brand that leaves a lasting impression. Mary-Anne also shares her journey from working with a mobile accessories start-up to running her own marketing agency, all while consistently building her own personal brand 🌟 💡 Whether you’re a marketer, content creator, or entrepreneur, by the end of this episode you'll have learnt actionable insights that will help you level up your strategy and stand out online. CHAPTERS 00:00 - Introduction of Mary-Anne Da'Marzo and her background. 01:13 - Mary-Anne's story of how she started her business. 04:54 - Discussion on the importance of personal branding. 06:12 - Mary-Anne's social media following and how it relates to launching her agency. 10:54 - Strategies for creating viral content. 15:01 - The value of showing up and putting content out there. 17:51 - The importance of data analysis and interrogating metrics. 21:18 - Trends in social media and the changing importance of follower count. 29:49 - Use of AI tools to optimise content creation. 35:20 - Advice on building custom AI workflows. 38:56 - Recommendation for a future guest 📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth. Links: Mary-Anne https://www.linkedin.com/in/maryanne-damarzo/ https://www.instagram.com/maryannedamarzo/ https://www.tiktok.com/@maryannedamarzo Firebelly Media https://firebellymedia.co.uk/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Send us a text

This episode of Marketing In The Madness is packed with strategies to grow your business, master AI-driven marketing, and build authentic communities in today’s digital-first world. 

In this episode, Katie Street sits down with Matt Desmier, a seasoned business engagement expert, to tackle the challenges of content chaos, AI integration, and community engagement.

From practical tips on using AI to transform your business model to strategies for building trust and connections on LinkedIn, this video offers actionable advice for business leaders, marketers, and innovators. Whether you're a tech entrepreneur, agency leader, or marketing professional, this discussion will help you adapt to the ever-changing digital landscape and set you up for success in 2025.

In this episode, you will learn:

• How to manage content chaos with scalable, efficient strategies.
• Practical ways to use AI to redefine your business model and deliver value.
• The secrets to building a vibrant, engaged community on LinkedIn.
• Why businesses in membership organisations outperform their peers by 8x.
• How entering awards can transform your agency's mindset and performance.
• The importance of authenticity in marketing and why real connections matter.
• How to leverage LinkedIn comments for lead generation and relationship building.

Episode Highlights:

• Businesses leveraging AI and personalisation can create scalable, efficient solutions.
• Authentic engagement on platforms like LinkedIn builds trust and generates leads.
• Membership organisations and awards programs are powerful tools for growth.
• Community-building is the future of business and marketing success.

In this episode, we discuss: 

AI in Marketing, Community Building Strategies, Content Chaos Solutions, Business Model Innovation, LinkedIn Lead Generation, AI-Powered Marketing Tools, Membership Organisation Benefits, Award-Winning Strategies, Human-Centered Marketing, Digital Marketing Trends 2025

Connect with Matt Desmier, Bournemouth University's Business Engagement & Knowledge Exchange Manager on Linkedin via https://www.linkedin.com/in/mattdesmier/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Send us a text

Content is everywhere, but managing it has never been harder. Did you know that 30% of Fortune 500 companies rely on Contentful for their digital experiences, or that Gen Z prefers platforms like TikTok for shopping over traditional e-commerce sites? As AI, personalisation, and omnichannel strategies evolve, businesses must rethink how they create, manage, and deliver content to meet ever-changing demands. Welcome back to another episode of Marketing in the Madness. This week, our host Katie Street speaks with Thomas Clayson, Head of EMEA Solution Engineering at Contentful, and Simon Ward, Senior Experience and Design Consultant at VML, to explore how businesses can manage the content chaos in today’s fast-paced digital landscape. If like many of us, you’re feeling overwhelmed by content chaos, this episode will provide actionable strategies to streamline workflows, enhance personalisation, and prepare you for the future of content management at scale. Here’s a glimpse of what you’ll discover in this week's episode: 🤖 How AI can handle governance and compliance tasks, allowing human teams to focus on creativity and strategy. 🤳🏼 Emerging trends in consumer behaviour such as Gen Z and Gen Alpha preferences and the demand for instant gratification through platforms like TikTok. 💡 The importance of designing content systems that allow for agility, scalability, and omnichannel distribution for better content management. ✍🏼 The challenges of managing growing content demands, the transformative potential of AI, and strategies to stay ahead in a fast-evolving digital landscape.

This podcast episode is inspired by the recent report "Controlling Content Chaos," a collaboration between VML and Contentful. The report draws on insights from interviews with over 1,000 CMOs, CDOs, and CTOs from leading global brands. Click on the link below to access the full report. https://www.vml.com/insight/controlling-content-chaos

Connect with today's guests:

• Thomas Clayson: Head of Solution Engineering at Contentful, specialising in scalable content systems and AI-driven solutions.
• Simon Ward: Senior Experience and Design Consultant at VML, expert in omnichannel content strategies and design systems.

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Send us a text

In this empowering episode of Marketing in the Madness, Katie Street dives into a crucial conversation with Mar Duermeijer about female leadership, workplace equality, and the dynamics of creating inclusive environments. Together, they unpack the challenges, opportunities, and transformative lessons for women striving for leadership roles in traditionally male-dominated industries like technology and media.

With Mar’s diverse career in psychology, content creation, and advertising technology, this episode offers invaluable insights into how individuals can navigate their careers, speak up for themselves and others, and build a supportive culture for growth and innovation. Whether you’re a woman aiming for leadership or an ally looking to drive positive change, this episode delivers actionable advice to break barriers and redefine leadership.

What You’ll Learn in This Episode

• The importance of speaking up and building a network of sponsors to advance your career.
• How societal conditioning impacts leadership styles and workplace dynamics.
• The difference between being a "boss" and a "leader" and why empathy matters.
• Why creating a safe and inclusive environment benefits everyone.
• Strategies for challenging workplace norms and fostering collaboration.

Key Takeaways

1. Sponsors, Not Just Mentors: Having sponsors who advocate for your growth is essential for career progression.
2. The Power of Speaking Up: Whether for yourself or others, voicing concerns and standing against inequality is a catalyst for change.
3. Leadership vs. Bossing: True leaders empower their teams, foster innovation, and create trust, while "bossing" stifles creativity and growth.
4. Tackling Workplace Harassment: Changing the culture requires education, allyship, and individuals willing to stand against injustice.
5. Breaking Social Conditioning: Gender roles and stereotypes influence how leadership is perceived—changing these norms starts with how we raise and empower the next generation.

In this episode you will hear discuss regarding Women in Leadership, Female Leaders, Workplace Equality, Breaking Gender Barriers, Empowering Women at Work, Inclusive Leadership, Speaking Up for Change, Empathy in Leadership, Workplace Harassment Solutions, Career Progression Strategies, Building Inclusive Workplaces, Leadership vs. Bossing, Mentorship vs. Sponsorship, Social Conditioning in Leadership, Supporting Women at Work

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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In this week's episode, Katie Street dives deep into the transformative potential of AI-powered product placement and its impact on the future of marketing. Joined by Mar Duermeijer, Chief Content Officer at RYFF, they explore how advanced technology is revolutionising traditional advertising strategies and creating new opportunities for brands and content creators alike. From leveraging AI to localise content globally, to integrating seamless product placements across multiple media platforms, this episode uncovers the tools and tactics reshaping modern marketing. If you’ve ever wondered about the future of advertising, content creation, and product placement, this is a must-listen. Key Topics Covered: AI-Driven Product Placement: How AI is enabling smarter, scalable, and more contextually relevant product placement in content. The Future of Advertising: Why content monetization strategies are evolving and how brands can adapt to stay ahead. Building Brand Affinity Through Content: Connecting brand values with audience interests to drive better engagement and ROI. Ethical Advertising in AI: Addressing concerns around trust and authenticity in an AI-driven world. Real-World Case Studies: Learn how RYFF collaborates with shows like Love Island to implement seamless AI-powered brand integrations. Sustainability and Efficiency in Content Creation: Reducing waste and reusing existing assets to optimize resources and deliver value. In This Episode, You’ll Learn About:

✅ How AI is reshaping product placement and content monetization.

✅ Why personalized marketing is essential in the digital era.

✅ The power of AI to enhance brand recall and customer engagement.

✅ Real-world applications of AI in advertising, including Love Island.

✅ Balancing trust and creativity in AI-driven marketing campaigns.

✅ Future trends in content localization and dynamic advertising. Top Quotes from the Episode:

"AI opens up endless possibilities for creativity and efficiency in product placement." "Brands need to build affinity by connecting with audiences where it matters most." "The future of marketing lies in the seamless integration of technology and human creativity." Why Listen? This episode is perfect for marketers, advertisers, and content creators looking to stay ahead in the fast-evolving world of AI and advertising. Whether you’re a brand manager or a creative strategist, you’ll find actionable insights to elevate your campaigns and connect with your audience in innovative ways. In this show, we discuss; AI in Marketing, AI Product Placement, Content Monetization Strategies, Future of Advertising, Personalized Marketing Campaigns, Sustainable Marketing Practices, Brand Affinity Strategies,  AI for Content Localization, Dy

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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In this special solo episode of Marketing in the Madness, Katie Street takes you through actionable strategies for B2B marketing in 2025. With AI reshaping the marketing landscape, Katie shares why human-centered content and authentic engagement are more critical than ever. From lead-generation events to TikTok-style videos, she unpacks the future of marketing that puts people first and delivers real, measurable results.

Key Topics Covered:

• Human-Centered Marketing in 2025 - Why authenticity matters in an AI-dominated world and the need for person-first marketing to build trust in B2B.
• The Power of Events in a Fake Marketing World - How live events create real, trustworthy engagement and how to use events to connect with prospects in meaningful ways.
• Strategies for Hosting Successful Lead-Generation Events  - designing events that solve real prospect challenges, choosing unique venues and creating memorable experiences and why inspirational speakers are key to audience engagement.
• Building Relationships Through Nurture Journeys - Step-by-step guide to pre-event and post-event engagement and how to use personalised invitations and follow-ups to secure meetings.
• Leveraging Events for Content Creation - Turning event discussions into video snippets, articles, and social content and using these assets to target ideal prospects and extend event impact.
• The Future of B2B Content Creation - why short, snappy videos are the key to capturing attention and tips for creating educational, non-salesy content that builds relationships.

This episode is packed with actionable insights and real-world strategies for anyone looking to stand out in the competitive world of B2B marketing. Katie’s tips will help you build authentic relationships with prospects and drive measurable results through human-centered campaigns.

In This Episode, Learn About:

• Human-centered marketing strategies.
• The role of live events in lead generation.
• Creating value-driven content for B2B audiences.
• How to use TikTok-style videos for LinkedIn success.
• Tips for crafting hyper-personalized marketing campaigns.
• Why AI tools are critical but should support—not replace—human creativity.

This episode of Marketing In The Madness discusses B2B Marketing 2025, Human-Centered Marketing, AI in Marketing, Lead Generation Strategies, Marketing Events, Marketing Automation, LinkedIn Marketing Tips, Short-Form Content for B2B, Content Marketing Strategy, Personalised Marketing Campaigns, TikTok for Business and Event-Based Lead Generation

LINKS: Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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Struggling to generate leads for your B2B business? In this episode, Katie Street reveals the exact strategy that helped her cut through the noise, stand out from the competition, and win more clients - even in a tough market! Here's what she reveals: - Why most B2B marketing is boring (and how to fix it) - The human-first strategy that makes your business unforgettable - How to build trust and convert leads faster - Practical tips for using LinkedIn & video to generate inbound opportunities Watch now to learn how to transform your B2B marketing and generate more high-quality leads! This episode of Marketing in the Madness was recorded at the Pipeline event hosted by Agency Hackers.

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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Welcome to a groundbreaking episode of Marketing in the Madness! This week, host Katie Street explores how artificial intelligence (AI) is revolutionising the marketing landscape… using AI as her ‘co-hosts’. 

In a previous episode Katie was Joined by Marco Andre, Executive Director of Global Marketing and AI Excellence at Novartis and, in this latest episode, you’ll hear how AI tools, like Google’s Notebook LM, are pushing the boundaries of content creation and reshaping the future of marketing.

Key Discussion Points:

• The Role of AI in Marketing: How AI goes beyond tools to become a strategic framework for achieving business goals and improving marketing impact.
• Personalisation at Scale: Discover how AI can tailor healthcare experiences, creating truly personalised patient interactions that go beyond the one-size-fits-all approach.
• AI for Marketers of All Sizes: Whether you're at a global corporation or a small startup, learn how accessible AI tools can enhance your work—from automating content creation to analyzing social media engagement.
• Human + AI Collaboration: Why AI won’t replace marketers but will amplify their creativity and efficiency, allowing them to focus on storytelling, strategy, and connecting with audiences.
• Ethics and Transparency in AI: How to use AI responsibly, ensuring data privacy and building trust with customers.
• Overcoming Fear of AI in Marketing: Practical steps to embrace AI tools, start small, and grow your skills in this exciting, ever-evolving space.

Top Quotes from the Episode:

• "AI isn’t replacing us—it’s amplifying what we can do, making marketing more creative and impactful."
• "Think of AI as your super-powered research assistant, helping you deliver hyper-personalized campaigns."
• "The future of marketing is a collaboration between human ingenuity and AI’s capabilities."

Why Listen?

If you’ve ever wondered how AI can transform your marketing strategy, this episode provides actionable insights and real-world examples. From cutting-edge tools to strategic implementation, Marco and Katie unpack how marketers can embrace AI to stay ahead in an increasingly data-driven world.

In this show, we discuss: AI in Marketing, Artificial Intelligence Marketing Strategies, Personalization with AI, AI for Campaign Creation, Marketing Automation Tools, AI-Powered Marketing Insights, Marketing Innovation with AI, AI for Small Businesses, Ethical AI in Marketing, Hyper-Personalized Campaigns, Marketing Data Analysis with AI, AI Trends in 2024, AI Tools for Marketers

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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In this inspiring episode of Marketing in the Madness, host Katie Street is joined by Louisa O’Connor, Managing Director of Seen Presents, to discuss the critical need for more women in leadership roles, particularly in the marketing, events, and experiential industries. Together, they explore how saying "yes" to opportunities, pushing beyond comfort zones, and fostering diverse workplaces can create meaningful change.

Key Discussion Points:

• Louisa’s Leadership Journey: From starting as a project assistant to becoming the MD of Scene Presents, Louisa shares her career-defining moments and the mindset that helped her lead and grow her agency to 32 employees in just two years.
• Breaking Gender Barriers: The challenges women face in climbing the corporate ladder, especially in the male-dominated marketing and events industry, and how we can drive more equity in leadership roles.
• The Power of Saying Yes: Why embracing opportunities, even when intimidating, can lead to growth, resilience, and long-term success.
• Diversity Drives Innovation: How creating diverse teams—across gender, ethnicity, and experience—fuels creativity and keeps businesses relevant in today’s fast-changing landscape.
• Leadership Advice for Women: Louisa’s actionable tips for aspiring female leaders, including starting small, building confidence, and turning failures into learning opportunities.
• The Role of Mentors and Allies: Stories of how male and female mentors played pivotal roles in Louisa’s journey and how to cultivate supportive professional relationships.

Top Quotes from the Episode:

• "Underestimate me, and I’ll embarrass you. Tell me I can’t do it, and I’ll do it anyway."
• "We need more women at the top—because diverse leadership isn’t just fair, it’s innovative."
• "Say yes to everything. Even failures teach you something you’ll need later."

Why Listen?

This episode is a must-listen for women aspiring to leadership roles in marketing, events, and beyond. It offers actionable advice on overcoming barriers, building confidence, and driving workplace diversity while highlighting the importance of fostering a culture where everyone can thrive.

In this episode, you will hear: Women in Leadership, Female Empowerment in Marketing, Diversity in the Workplace, Women Leaders in Events, Breaking Gender Barriers in Business, Building Confidence as a Leader, Empowering Women in Business, Leadership Tips for Women, How to Become an MD, Gender Equity in Marketing, Say Yes to Opportunities, Marketing Leadership Strategies, Louisa O’Connor’s Leadership Journey

Don’t miss this candid conversation packed with insights and strategies to inspire the next generation of female leaders. Listen now and discover how to take your career

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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In this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable events with brands like Netflix, TikTok, and Amazon. Together, they explore how immersive, real-world experiences build brand loyalty, create lasting emotional connections, and drive unparalleled engagement for both B2B and B2C audiences.

Key Discussion Points:

• The Impact of Experiential Marketing: Katie and Louisa unpack why experiential marketing leaves a lasting brand impression. Although only 29% of marketers leverage brand experiences, 80% of consumers crave them, revealing an untapped opportunity to connect deeply with audiences.
• ROI of Brand Experiences: Louisa shares insights on proving ROI, emphasising the strategic value of events like Montclair’s Art of Genius, which drew 10,000 attendees and garnered over a billion social media views. She discusses how planning, alignment, and strategic ROI measurement can win over procurement and finance teams.
• Strategic Planning for Success: From the "why" of the event to emotional impact, Katie and Louisa cover the essentials of early planning, highlighting how memorable experiences are built when aligned with brand goals. They underscore the importance of engaging all stakeholders to ensure brand experiences drive measurable success.
• Creating Authentic Brand Worlds: Louisa reveals how iconic brands like Pinterest and Netflix captivate attendees by transforming physical spaces to reflect their brand ethos. She explains how these brand experiences can increase consumer engagement, inspire brand loyalty, and create viral, shareable moments.
• Emotional Engagement and Consumer Trust: Katie and Louisa emphasise that experiential marketing evokes emotions that digital campaigns can’t replicate. From Dove’s Real Beauty campaign to Bacardi’s legendary Bermuda Triangle event, they discuss how these experiences leave a lasting impact that fosters authentic consumer trust.
• Top Tips for Memorable Brand Experiences: Louisa shares her expert advice for brands considering experiential marketing, covering the importance of clear objectives, strategic alignment, and leveraging content across digital channels for extended reach and ROI.

In this show, we cover: Experiential Marketing Strategies, Building Brand Loyalty, Emotional Connection in Marketing, Immersive Brand Experiences, B2B Brand Engagement, Brand Experience ROI, Creating Shareable Moments, Engaging Events for B2B and B2C, Strategic Marketing Planning, Leveraging Live Events for ROI, Content-Driven Event Marketing, Innovative Marketing Tactics for Brand Growth, Enhancing Customer Engagement with Events

LINKS:

Louisa O’

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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AI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it's crucial to educate teams on how AI can be used to improve efficiency and productivity.

Welcome back to another episode of Marketing In The Madness. This week we are joined by Marco Andre, an AI mastermind and expert with extensive experience at both Google and Novartis. Marco shares his insights into how AI is redefining marketing as we know it; and how, when used correctly, it can enhance productivity and ultimately reshape marketing strategies.

Packed with insights and practical takeaways you can implement today, from how AI can transform efficiency, and reduce tasks like content creation and image generation from hours to minutes. It is not to be missed.

Ready to discover how AI is transforming marketing? Here’s what you’ll learn in this episode:

🤝🏻 How AI contributes to a customer-centric future. Integrating AI allows for better understanding and engagement with customers, leading to improved products and services that meet their needs.

💡 AI is not just a buzzword; We explore how AI is redefining marketing and the importance of marketers embracing it. Rather than fearing job loss, it's about learning how AI enhances capabilities and creativity.

⚙️ "Prompt engineering" is demystified. Marco suggests it's all about asking the right questions rather than crafting complicated prompts - this shift in mindset allows more effective interactions with AI.

🤖 Marco shares his top AI tools that will revolutionise your marketing efforts.

🧠 From fear to empowerment: Marco encourages businesses to view AI as a partner that can free up time for more creative and strategic tasks rather than a replacement.

As we venture further into the age of AI, it's clear that those who adapt and innovate will thrive. This episode serves as a reminder that the tools are at our disposal; it's up to us to wield them wisely!

You can watch the FULL EPISODE HERE:

📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.

Links:

Marco Andre:

https://www.linkedin.com/in/marcoandre/

Katie Street

https://www.linkedin.com/in/katiestreet/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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As businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial.

In this BONUS episode of Marketing in the Madness, Katie welcomes back Paul Wright, Head of International for Uber, to discuss the intersection between diversity and innovation.  Paul shares his insights on building diverse teams from scratch, the significance of authentic culture, and how it can unlock innovation.

At Street, embracing diversity within a team gives us a better understanding of our client’s needs and market trends. By prioritising diverse teams, businesses can enhance their internal culture and drive better results for their clients.

Here’s what you’ll learn in this episode:

🚀 Building from Scratch. Paul discusses the advantages and strategies of starting a diverse team at Uber, including the importance of representation and how they achieved a 55% female workforce.

👥 Authenticity in Culture. Learn why authenticity is crucial in attracting the right talent and how to foster a workplace culture that values diversity.

💡 Recruitment Strategies for Diversity. Paul shares practical tips for creating inclusive job ads and practices that attract a wide range of candidates, ensuring fair representation across various demographics.

🛠️ Empowering Employee Resource Groups. Discover how ERGs (Employee Resource Groups) play a vital role in shaping company culture and supporting employees.

🌍 The Impact of Diversity on Business Success. We discuss the benefits of diversity beyond buzzwords—how it enhances product development and customer experiences while driving overall success.

If you’re looking to enhance your company’s diversity initiatives, this episode is packed with actionable insights. Tune in to learn why diversity is the key for innovation in your business, leading you towards a sustainable growth.

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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From streamlining digital transformations to enhancing customer engagement, FuseFabric empowers brands to navigate the complexities of eCommerce effectively. By leveraging Shopify's robust platform, they are enabling businesses to innovate, deliver exceptional experiences, and stay competitive in a rapidly evolving market. In the fast-evolving world of eCommerce, brands face unprecedented challenges and opportunities. As digital platforms advance and consumer expectations shift, the relationship between retailers and technology is undergoing a transformation. Those who embrace these changes will lead innovation, while others risk falling behind. In this week’s episode of Marketing the Madness, we’re joined by Simon and PJ from FuseFabric, who share insights on how brands can harness the power of Shopify and innovation to thrive in enterprise eCommerce. With extensive backgrounds as CTOs at major brands like ASOS and Missoma, Simon and PJ discuss the importance of flexibility and speed in digital strategy, especially in a landscape shaped by consumer behaviour changes and emerging technologies. Here’s what’s in store for you in this episode: 🛒 Why Choose Shopify for Enterprise? Learn how FuseFabric facilitated a rapid migration for a £40 million brand to Shopify in just eight days. Discover the strategies that made this swift transformation possible and how your brand can achieve similar results and explore the scalability and performance capabilities of Shopify, including its ability to handle up to 40,000 checkouts per minute. Understand why this platform is becoming the go-to solution for enterprise-level eCommerce.  🔄 Adapting to Ecommerce Trends Simon and PJ share insights on how Shopify allows brands to connect with customers across various platforms, ensuring a seamless shopping experience. Discover the evolution from omni-channel to unified commerce, where all sales channels are interconnected, offering features like click and collect and endless aisle options. 👥 The Importance of Human Connection Despite technological advancements, we discuss why maintaining strong relationships and company culture remains essential for fostering creativity and driving success. ⚡ Real-World Success Stories Hear about FuseFabric's remarkable achievements, including the localisation of 27 languages and currencies for a major retailer in just 24 hours. These examples illustrate the potential for rapid change and innovation within the eCommerce landscape. By challenging traditional tech processes, brands can refocus on their primary objective—delivering exceptional customer experiences. 📢 Don’t forget to LIKE & SUBSCRIBE! If you enjoyed this episode, please leave us a review and share it with your network. Your support helps us continue delivering top-tier insights from the marketing world.

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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Uber may be best known for getting you from A to B, but behind the scenes, it’s revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L'Oréal, Bacardi, and Chelsea FC, Uber’s advertising platform is growing into a billion-dollar business, one ride at a time. This week on Marketing in the Madness, Katie Street is joined by Paul Wright, Head of International Advertising at Uber, to uncover how Uber is transforming advertising. One ride at a time. With insights into how Uber has transformed its unique user data into a powerful, non-intrusive advertising platform. Driving impact for brands while respecting the consumer experience. With a career spanning leadership roles at Apple, Amazon, and now Uber, Paul gives us an insights into the evolution of digital marketing, and where the future of advertising is headed. 🚕 Journey Ads: Transforming Advertising, One Ride at a Time. Discover how Uber’s Journey Ads work seamlessly, delivering targeted ads based on real-time user behaviour without disrupting the experience. PLUS. How Uber’s unique ad format captures user attention at key moments. Creating high engagement and impressive click-through rates of 2.5% to 3.5%. 💡 The Power of First-Party Data for Personalized Ads. Uber knows where you’re going, and it’s using that knowledge to help brands connect with consumers in a personalised way. Paul explains how Uber uses its vast pool of first-party data to target users with relevant ads. Whether it’s suggesting a product while you wait for your ride or a promotion while heading to the airport. 📈 From B2C to B2B: How Uber is Connecting with Businesses. Think Uber ads are just for consumer brands? Think again. Paul dives into Uber’s success in the B2B space, sharing how businesses like Accenture and Bacardi are using geofencing and targeting professionals during their daily commutes and travel. 🌎 Building a Billion-Dollar Ad Business at Scale. With Uber Advertising now operating in 34 markets worldwide, we get an inside look at how this new venture has scaled rapidly. From local campaigns to global brand activations, we find out how Uber’s advertising business has grown from the ground up into a billion-dollar success story. ⚙️ What’s Next for Uber Advertising? The Future of Ads, Data, and AI. As the digital landscape continues to evolve, Paul shares his vision for the future of advertising. With AI and attention metrics taking centre stage, Uber is poised to stay ahead of the curve by delivering ads that combine creativity, data, and an exceptional user experience. 💥 Real-Life Campaigns that Drive Impact. From helping brands target travellers in airports with personalized promotions to serving event-specific ads for concerts like Taylor Swift at Wembley, Paul reveals some of the most successf

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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It’s Time to Elevate Your Brand & Put Yourself Out There! Are you ready to put yourself out there and attract your ideal clients? If so, this is an event you can't afford to miss. In our latest instalment of The Demand Generation series, we’re getting personal about the power of professional branding with insights from some of the industry's most influential PR and Influencer experts. I guess you could say we’re putting a little marketing spin on the hit show "Celebs Go Dating," because just like the show, we’re bringing in the experts and putting them to work. They’ll be breaking down the basics on attracting the perfect leads and revealing how to make yourself more desirable in the market, by putting your best self out there 😜 AKA helping you humanise your brand and make it IRRESISTIBLE to your audience. Get ready for, a marketing makeover event designed to give you the tools and advice to attract HOT leads and boost your brand. Meet Your Experts: Katie Street, Founder and Managing Director of Street Agency is a visionary leader in marketing and tech. Katie has helped countless brands elevate their presence and connect deeply with their audiences through authentic and humanised content. Street Agency is renowned for its innovative strategies and commitment to real, impactful branding. Sunny Bird, a dynamic entrepreneur and branding guru, founded Reaching Millions to empower businesses and individuals to amplify their voices and reach their fullest potential. Sunny’s expertise in personal branding has transformed the visibility and engagement of numerous clients, making her a sought-after name in the industry. PLUS, there is another special guest who we will be announcing soon… so keep your eyes peeled. What You’ll Learn: The Power of Personal Branding: Understand how personal and professional branding intertwines and why it’s crucial for success in today’s market. The How & Why Around Humanising Your Brand: Discover practical strategies to foster genuine connections with your audience, making your brand more relatable and engaging. Real-World Success Stories: Hear inspiring examples and case studies that show the remarkable impact of a personal touch in branding. Why Attend? Gain Expert Insights: Learn from Katie and Sunny, two industry leaders with a wealth of experience and proven success in brand humanisation. Actionable Strategies: Walk away with practical tips and techniques to immediately apply to your branding efforts. Inspire and Connect: Network with like-minded professionals and leave inspired to take your brand to new heights. What are you waiting for, save the date for this transformative event! It’s your chance to learn how to humanise your brand, connect authentically with your audience, and scale your bus

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

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In today’s rapidly evolving marketing world, disruption, innovation, and AI are the driving forces behind success. It’s no longer enough to rely on traditional methods—brands must embrace these trends to stay ahead. In this episode of Marketing in the Madness, we’re joined by Laurence Cornwall-Watkins, Joint MD at Bright Blue Day, to dive deep into how disruption, innovation, and AI are reshaping the marketing landscape.

With years of experience in B2B marketing, Laurence explains how brands can leverage these forces to transform their strategies, navigate compliance challenges, and disrupt the market. Together, we explore practical tips for marketers who want to stay competitive and embrace the future of disruption, innovation, and AI.

Here’s a glimpse of what you’ll discover in this episode:

🚀 The Power of AI in Search and Marketing Laurence discusses how AI is changing the game in search and content creation, leading to a future where zero-click environments dominate. Learn how brands can adapt their strategies to align with this new reality.

💡 Disruptive Content for Today’s Audience Discover why human-centric, creative content is key in an AI-driven world. Laurence shares insights into how brands can use disruption to cut through the noise and capture attention on social platforms.

⚖️ Balancing Compliance with Creativity Find out how to navigate compliance without stifling creativity. Laurence outlines three effective strategies for working within regulated industries while still delivering disruptive, innovative campaigns.

💥 The Future of B2B Marketing With the shift in client relationships and marketing budgets, Laurence provides a forward-looking perspective on how disruption, innovation, and AI are shaping the future of B2B marketing.

⚡ Bravery in Performance Marketing Explore how brands can combine performance marketing with organic social strategies to experiment and innovate, ensuring that campaigns drive real action.

🎙️ Whether you’re ready to embrace disruption, innovation, and AI, or looking to push the boundaries of your current marketing strategy, this episode is packed with actionable insights to help you thrive in today’s ever-changing landscape.

Tune in now to learn how to stay bold, brave, and disruptive in marketing.

📢 Don’t forget to LIKE & SUBSCRIBE! If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering top-tier insights from the marketing world.

Laurence Cornwall-Watkins https://www.linkedin.com/in/laurencecw/ https://www.linkedin.com/company/bright-blue-day-ltd/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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What does it take to keep some of the world’s biggest brands at the top of their game? In this episode, Katie gets the inside story from James Godfrey, Global Head of Marketing and Sales Capability at Nestlé - the man who teaches 55,000 marketers and salespeople across 180 countries how to build campaigns that truly land! From global creative strategies for iconic brands like KitKat and Nespresso, to navigating the rise of TikTok, influencer marketing, and AI, James shares real-world lessons from 25 years at the heart of FMCG. Forget the theory - this is a behind-the-scenes look at how the biggest food and beverage company on the planet keeps brands relevant. What you’ll learn in this episode: - The creative formula behind Nestlé’s biggest campaigns - and how carving out time, investment, and talent makes all the difference. - How FMCG giants are shifting to human-first content and influencer-led strategies to stay authentic in a social-first world. - Why offline brand experiences, packaging, and in-store execution are still crucial in a digital-heavy retail landscape. Marketing in the FMCG world is evolving fast, but as James Godfrey reveals: 'The brands that win don’t just chase the latest tech trend. They double down on creativity, strong brand foundations, and truly human connections with consumers.' If you want to know what it really takes to keep brands relevant and future-proof your marketing strategy, you’ll want to hit play on this one. James Godfrey https://www.linkedin.com/in/jamesgodfreycommercial/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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Disrupt the market—that’s exactly what Rory McEntee, Brand & Marketing Director at Gymbox, has done with some of the most innovative and daring campaigns in the fitness industry. In today’s episode of Marketing and the Madness, we explore how Rory has successfully disrupted the market, sparking conversations and pushing boundaries with his bold marketing strategies.

Join Katie as she catches up with Rory, who has been a champion of shaking things up, having worked with iconic brands like Everyman Cinema, Paddy Power, and now Gymbox. Rory shares his journey from agency life to in-house marketing, revealing the lessons he's learned about staying true to brand values and constantly finding new ways to disrupt the market by tapping into cultural trends.

Here’s a glimpse of what’s inside this episode:

🎯 Disruptive Marketing Done Right Rory explains why brands need to be brave and challenge the norm, especially in a crowded market like fitness. Learn how Gymbox continually disrupts the market with bold, innovative campaigns that resonate with their audience and stand out from the competition.

💡 From Crazy Ideas to Marketing Gold How does a brand like Gymbox turn unconventional ideas into marketing wins? Rory breaks down the process behind standout campaigns—like the infamous “fake bus ad”—and the calculated risks involved in daring to be different.

🔥 Why Culture Matters Discover how Gymbox fosters a company culture where creativity thrives, and how every employee, from receptionists to sales teams, is empowered to contribute game-changing ideas. Rory reveals how Gymbox's core values—like “Have a Giggle” and “Don’t Be a Dick”—drive both the internal culture and external marketing efforts.

🌍 Tapping into Cultural Trends Whether it’s creating a Brexit-themed workout class or a CBD-infused yoga session, Gymbox stays relevant by tapping into cultural moments. Rory shares how leveraging societal trends helps the brand disrupt the market and stay ahead of the curve.

📈 Marketing with Small Budgets, Big Impact Rory reflects on the reality of marketing with smaller budgets and how Gymbox manages to deliver high-impact campaigns that grab attention without breaking the bank. He explains how creativity and strategy can outshine expensive media buys and disrupt the market even with limited resources.

Whether you're a CMO looking for inspiration or a marketer trying to cut through the noise, this episode is packed with actionable insights on building a disruptive brand and staying ahead in today’s competitive landscape.

Tune in now to learn how Gymbox redefines fitness marketing—and why disrupting the market might be exactly what your brand needs.

📢 Don’t forget to LIKE & SUBSCRIBE to stay updated with future episodes. If you enjoyed this episode, please leave us a r

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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Creating true equity isn’t just the right thing to do—it’s a business imperative. As companies strive to stay competitive, unlocking innovation through diverse and inclusive teams is key to unlocking creativity and fueling growth. This week we welcome back Heidrun Luyt,  a marketing leader at the forefront of driving change in industries from finance to retail, for a BONUS episode of Marketing on the Madness. To Uncover the true power of unlocking innovation through diversity and inclusion in business, and what it looks like for business when it's done right. We’re not just talking about diversity as a buzzword. We’re getting into its real impact on product development, marketing strategies, and how businesses thrive when they break from homogeneity. Heidrun shares her experiences leading teams in traditionally male-dominated spaces and how fostering an environment of true equality has transformed the way she approaches marketing and unlocking innovation. Here’s a taste of what you’ll discover in this week's bonus episode: 🚀 Diversity as a Catalyst for Unlocking Innovation. We explore why diverse teams create better products and services, and how including different perspectives can prevent costly mistakes. 👥 Breaking Down Barriers in Male-Dominated Industries. Heidrun reflects on her journey in FinTech and other industries, revealing how she learned to thrive—and lead—in environments where she was often the only woman in the room. 💡 Moving Beyond Labels. Why diversity isn’t just about hitting quotas—it’s about creating spaces where everyone’s voice is heard. 🛠️ The Impact on Product and Customer Journeys. We discuss how a lack of diversity can lead to missteps in product design and customer experience. It’s a powerful reminder that inclusivity isn’t just a cultural issue—it’s a business one. 🌍 Creating a Workplace of True Equity. Gain insights on how to build a workplace where diversity isn’t just a checkbox but a driver of business success. From hiring practices to team dynamics, discover how unlocking innovation through diversity can transform your business. So, whether you’re looking to create a more inclusive work environment or want to understand the role diversity plays in driving growth, this episode is packed with actionable insights to help you future-proof your business. You can watch the FULL EPISODE here:   📢 Don’t forget to LIKE & SUBSCRIBE to stay updated with future episodes. If you found this episode valuable, please leave us a review and share it with your network. Your support helps us reach more listeners and continue delivering the latest insights for marketing and business growth.   Links Heidrun Luyt https://www.linkedin.com/in/heidrun-luyt/

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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In today’s hyper-competitive market, playing it safe is no longer a viable strategy for growth. To stand out and drive commercial success, businesses must embrace bold marketing innovations that break the mould and challenge the status quo. Whether redefining customer experiences or shaking up traditional industry norms, the key to thriving in this fast-paced landscape is a fearless approach to bold marketing innovations. This week on Marketing in the Madness, we're looking into the transformative power of innovation and commercial growth with our brilliant guest, Heidrun Luyt. A seasoned commercial transformer who’s crossed industries to bring fresh, bold perspectives to marketing. But, we're doing more than just talking about innovation, we’re dissecting how it drives profitability and transforms businesses. Heidrun shares her incredible journey—from fashion retail to B2B SaaS—and how breaking industry norms has fueled her success. Together, we explore the importance of being brave in your marketing strategies and why sometimes, the most significant innovations are not about new technology but about daring to do things differently. 🚀 The Courage to Innovate We discuss why brands need to break the rules of the traditional playbook and embrace bold, new strategies to drive true growth. And why staying in your lane might just be holding you back 🤝 The Intersection of Marketing and Commercial Growth We explore how bold marketing innovations aren't just about brand awareness but a crucial driver of sales and profitability. Heidrun emphasises the importance of marketing teams stepping into the light and leading commercial transformation 💡 Innovating Beyond Technology Discover how simplification and customer understanding can lead to some of the most impactful innovations, even in industries as complex as derivatives trading 👥 The Shift to Social-First B2B Marketing As social media dominates more of our daily interactions, Heidrun highlights the importance of B2B brands showing up where their customers live—online. It's the perfect opportunity to learn how to effectively merge B2B and B2C strategies to create a seamless customer experience ⚡ From Digital to Real Why digital-only strategies are no longer enough. We uncover how going "real" with out-of-home advertising and physical presence can make a significant impact in a crowded digital space So, whether you’re looking to shake things up in your current marketing approach, understand how to better align with sales teams, or simply gain inspiration from someone who’s mastered the art of cross-industry innovation, this episode is packed with actionable insights. 📢 Don’t forget to LIKE & SUBSCRIBE to stay updated with future episodes. Disclaimer: The views and opinions expressed in this podcast are those o

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

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Client-agency relationships are at the heart of the marketing industry, yet they are undergoing a significant transformation. As business models shift and digital platforms evolve, the dynamics between clients and agencies are being redefined. In the midst of this chaos, those who adapt will thrive, while others risk getting left behind.

Welcome back to another thought-provoking episode of Marketing in the Madness! This week, we’re exploring the client-agency dynamic in a rapidly changing marketing landscape with the brilliant Tony Spong, a veteran of the AAR Group who has witnessed firsthand how the digital revolution is reshaping the industry. Together, we delve into the strategies businesses need to adopt to stay competitive and the crucial role that human connection still plays in a tech-driven world.

In this episode, we don’t just talk about the shifts in marketing—we dissect the evolving client-agency relationships and how agencies can stand out in an increasingly crowded marketplace. Tony’s extensive experience and keen insights make this conversation indispensable for anyone looking to navigate the complexities of modern marketing.

If you’re ready to understand the forces driving change in marketing today, here’s a glimpse of what we cover:

🚀 The Digital Marketing Revolution: Unpack how the shift in business models has transformed marketing strategies and why staying agile is more critical than ever.

🤝 Redefining Client-Agency Relationships: Discover why simplicity, trust, and empathy are now the pillars of successful client-agency relationships and learn how agencies can better position themselves in this new era.

💡 Brand Strategy in the Modern World: Tony shares how brands are pivoting to adapt to market changes and why a strong, consistent brand presence is more vital than ever.

👥 The Power of Human Connection: In an age dominated by digital tools, we explore why face-to-face interactions and maintaining company culture are still crucial to fostering innovation and creativity.

⚡ Standing Out in a Crowded Market: Learn actionable strategies for agencies to differentiate themselves, attract the right clients, and thrive amidst intense competition.

Tony’s deep understanding of the industry and his forward-thinking approach make this episode a must-listen for marketers, agency leaders, and business professionals alike. His passion for helping businesses navigate the complexities of today’s marketing landscape is both insightful and inspiring, offering a fresh perspective on what it takes to succeed in these turbulent times.

Whether you want to refine your marketing strategy, improve client-agency relationships, or stay ahead of the curve, this episode is packed with valuable insights and practical advic

Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/