Listen to Bryan Clayton from GreenPal discuss the past, present, and future of the landscaping industry. 

On this episode, Bryan discusses how the lawn care industry has changed over the years and where it is headed in the future. He also discusses new opportunities in the home services industry. 

Tune in to find out: 

• How the lawn care industry has evolved. 
• What is the future of the lawn care industry? 
• What are the opportunities in the home services industry? 

He also discusses what they have in mind to grow their platform in the future.

Wondering whether you should bootstrap your business or look for investors? Both routes have their own pros and cons. Before you make a decision, make sure you learn about them. 

On this episode, Bryan Clayton, the CEO and Co-Founder at GreenPal talks about how they bootstrapped their business and the lessons they learned while growing their business. He also discusses why he prefers bootstrapping his businesses rather than looking for investors. 

Tune in to find out: 

• Why he prefers bootstrapping his businesses. 
• Advantages and disadvantages of bootstrapping. 
• Advantages and disadvantages of getting funding. 
• How to choose Co-Founders for your business. 

He also discusses how they grew GreenPal from scratch. Listen to him talk about it all. 

Becoming a successful entrepreneur requires you to be intentional in your thoughts and actions. 

On this episode, Daniel Mangena tells us why it is important to make mindful choices to become successful. 

Tune in to the podcast to find out: 

• How to become more intentional in your choices. 
• What happens if your intentions and actions are not aligned? 
• How are your actions, emotions, and environment capable of influencing your success? 

Listen to Daniel as he shares insightful tips for entrepreneurs from his experience.

Mike Korba is the Chief Commercial Officer and Co-Founder of User.com. He’s been helping businesses with marketing automation for more than a decade.

In this episode, he talks all about the future of marketing and the latest features of User.com

 

Tune in now: https://shanebarker.com/podcast/the-future-of-marketing-with-mike-korba/

 

You can also get a 50% discount on User.com for six months: https://try.user.com/shane 

 

Also, check out some of the best marketing automation tools that you can use for your brand: https://shanebarker.com/blog/marketing-automation-software-tools/ 

Mike Korba is the Chief Commercial Officer and Co-Founder of User.com. He’s been helping businesses with marketing automation for more than a decade.

 

In this episode, he talks all about the biggest challenges of marketing automation and also provides some tips to do it effectively. He even gives insights into its future.

 

Tune in now: https://shanebarker.com/podcast/challenges-and-tips-for-marketing-automation-with-mike-korba/ 

 

Also, check out some of the best marketing automation tools that you can use for your brand:  https://shanebarker.com/blog/marketing-automation-software-tools/

Mike Korba is the Chief Commercial Officer and Co-Founder of User.com. He’s been helping businesses with marketing automation for more than a decade.
In this episode, he talks all about User.com and how companies tend to change with time and evolve.

 

Tune in now: https://shanebarker.com/podcast/understanding-marketing-automation-with-mike-korba/ 

 

Also, check out some of the best ways through which you can improve your user experience: https://shanebarker.com/blog/user-experience-seo/ 

Wondering if PR can actually help your brand grow? Or if the ROI of influencer marketing is good? Francis Bea tackles these questions in this episode of the Marketing Growth Podcast.

 

Tune in to the conversation here: https://shanebarker.com/podcast/discussion-with-francis-bea-on-investing-in-pr-influencer-marketing/ 

 

In the episode, he also discusses the need for cultural mindedness for businesses. For more on this topic, check out this post: https://shanebarker.com/blog/multicultural-marketing/ 

Your brand messaging can make or break your reputation. If you want to give a great first impression, you need to make sure that your strategic communication is on point.

 

In this episode, Francis Bea talks about some of the best strategies that you can try out along with some common blunders you can avoid.

 

Tune in to the conversation here: https://shanebarker.com/podcast/brand-communication-with-francis-bea/ 

 

Is your brand trying to reach out to a diverse set of people? Make sure you read this post:
https://shanebarker.com/blog/multicultural-marketing/ 

Francis Bea is the Founder and Managing Director of Eleven International, a cross-border marketing and communications agency.

 

In this episode, he tells us how cultural nuances greatly impact marketing strategies. He also talks about some common mistakes that marketers make while exploring an international market.

 

Tune in to the conversation here: https://shanebarker.com/podcast/understanding-cross-border-marketing-with-francis-bea/ 

 

For more tips on reaching out to a diverse audience, check out this post: https://shanebarker.com/blog/multicultural-marketing/

Lisa Lepki is back on Shane Barker’s Marketing Growth Podcast again to talk about the need to write good content. She discusses how a well-written blog post written four years ago still attracts half a million visitors per month. They only invested about $200 to write that post!

 

She also talks about some fun stuff — telekinesis, Thailand trip plans, and more.

 

Tune in: https://shanebarker.com/podcast/lisa-lepki-says-why-creating-good-content-is-necessary/ 

 

For tips on how to write engaging content, check out this blog post: https://shanebarker.com/blog/how-to-write-content/ 

ProWritingAid has gathered a user base of over 1.5 million users in the last five years! The company has ambitious plans to boost their reach and help more people improve their writing skills.

 

Lisa Lepki, CMO at ProWritingAid talks about the company’s growth story and their future plans in this podcast episode.

 

Tune in: https://shanebarker.com/podcast/prowritingaids-phenomenal-growth-story-with-lisa-lepki/ 

 

If you want an honest review of ProWritingAid, check out this article: https://shanebarker.com/blog/prowritingaid-review/ 

 

[P.S. This episode is sponsored by Ahrefs. They are currently offering a 7-day trial for just $7]

Lisa Lepki is the Chief Marketing Officer at ProWritingAid, an online smart writing assistant that helps writers refine their writing. Ever since she was a student, writing was one of her strengths. In this episode, she talks about her career trajectory and writing as an art that anyone can learn.

 

Tune in to the conversation here: https://shanebarker.com/podcast/anyone-can-write-a-conversation-with-lisa-lepki/ 

 

If you want more tips on writing, you can check out my blog post on this topic: https://shanebarker.com/blog/how-to-write-content/ 

 

[P.S. This episode is sponsored by Ahrefs. They are currently offering a 7-day trial for just $7]

Daniel Rodriguez is the Chief Marketing Officer at Simplr and he was the VP of Marketing of Seismic.

 

In this episode, he talks all about Simplr’s way of working with flex specialists and the advantages of working with them.

 

Tune in now: https://shanebarker.com/podcast/flex-workers-and-how-they-improve-customer-experience-with-daniel-rodriguez/ 

 

Also, here are some of the best ways you can improve your customer service: https://shanebarker.com/blog/improve-customer-service/ 

On this episode, Daniel Mangena, owner of Dream with Dan and motivational speaker, discusses how he made and lost his first million dollars when he was only 19 years old! 

Listen to him on the Marketing Growth Podcast to learn:

• Why is diversity important?
• Why is failure important for entrepreneurs?
• Why is intention important for success?

Tune in to the episode for some interesting insights.

Daniel Rodriguez is the Chief Marketing Officer at Simplr and he was the VP of Marketing of Seismic.

In this episode, he explains where brands go wrong in customer service and explains how you can change that.

Tune in now: https://shanebarker.com/podcast/overhauling-your-customer-service-better-with-daniel-rodriguez/ 

Also, if you want to know which chatbots can help you deliver superior customer service, check out the best chatbot platforms: https://shanebarker.com/blog/chatbots-for-websites/ 

Daniel Rodriguez is the Chief Marketing Officer at Simplr and he was the VP of Marketing of Seismic.

In this episode, he talks all about Simplr and why it’s important to deliver a great customer experience.

Tune in now: https://shanebarker.com/podcast/importance-of-customer-experience-with-daniel-rodriguez/ 

Also, check out some of the best ways through which you can improve your customer service with ease: https://shanebarker.com/blog/improve-customer-service/ 

Erik Qualman and Shane Barker talk about the penetration of social media and its impact on brands. Erik shares how he ideated “The Social Media Revolution,” a video that has earned 30 million+ views so far. He also reveals the three factors responsible for the video’s success.

In the later part of the conversation, Erik talks about digital storytelling. What makes a brand story compelling? That’s the question Erik answers, with a real example.

Tune in to catch the conversation here: https://shanebarker.com/podcast/digital-storytelling-with-erik-qualman/ 

In this episode, Erik Qualman and Shane Barker discuss how a lack of focus impacts productivity. Erik advocates the need to organize and prioritize tasks. He explains how he achieved better results by channelizing his energies.

During the course of the conversation, Erik delves into the premise behind his latest book, “The Focus Project.” Towards the end, he comes up with an interesting concept of identifying personal focus traits by correlating them with four animals.

Tune in to catch the conversation here: https://shanebarker.com/podcast/how-to-write-a-bestseller-a-conversation-with-erik-qualman/ 

Disclosure: This episode is sponsored by Ahrefs.

Erik Qualman is the Founder and Owner of Equalman.com and the Socialnomics Blog. Besides, he is a chart-topping author, keynote speaker, video creator, and visual storyteller.

In this episode, he reveals how he mastered the digital marketing space. He also lets us in on his secrets of success and COVID-survival tricks.

Tune in now: https://shanebarker.com/podcast/erik-qualmans-digital-success-story/ 

If you want to replicate Erik’s success, don’t forget to check out digital marketing strategies that produce results, even on small budgets: https://shanebarker.com/blog/best-digital-marketing-strategies-for-startups/ 

Disclosure: This podcast episode is sponsored by Ahrefs

Amine Bentahar talks about how the COVID-19 crisis is affecting businesses across the spectrum. His team wanted to do their bit to help small businesses who were struggling to go online and sell their products.

In this episode, he also discusses other ways in which everyone can support struggling businesses.

Tune in now: https://shanebarker.com/podcast/amine-bentahar-struggling-businesses-during-covid-19/ 

P.S. If your business is struggling during/after COVID-19, check out this blog post: https://shanebarker.com/blog/marketing-skills/

Amine Bentahar is the Chief Digital Officer and COO at AVX Digital, a Dallas-based digital marketing agency. He is also a co-author of a book on voice search.

In this episode, he shares tips on how brands can optimize for voice searches. Towards the end of the episode, he also talks about Apple’s new search engine.

Tune in now: https://shanebarker.com/podcast/why-brands-need-to-focus-on-voice-search-with-amine-bentahar/ 

Want to know which other trends will dominate the digital marketing landscape? Check out this post: https://shanebarker.com/blog/ai-digital-marketing/ 

Amine Bentahar is the Chief Digital Officer and COO of AVX Digital, a 5x Google All-Star agency. That means that his agency is a part of the top 0.5% of agencies in the USA. 

In this episode, he shares his agency’s mantra to beat their competition.

Tune in now: https://shanebarker.com/podcast/whats-it-like-to-run-an-agency-a-conversation-with-amine-bentahar/ 

Also, check out some of the best tools that will help you run your agency or business smoothly: https://shanebarker.com/blog/business-tools/ 

Rachel Thompson and Shane Barker talk about how she organizes her schedules to stay focused on book writing. In this episode, Rachel also talks about her upcoming projects and how she is spending her time and managing her business while being quarantined. 

Tune in to the conversation now: https://shanebarker.com/podcast/best-hacks-for-distraction-free-writing-with-rachel-thompson/ 

As the Founder of BadRedhead Media, Rachel Thompson has helped may authors and bloggers promote their books. 

In this episode, she shares pointers on what it takes to become a self-published author. Additionally, she explains how you can leverage social media channels to market your books.

For her insights, tune in: https://shanebarker.com/podcast/what-newbies-should-know-about-book-marketing-a-discussion-with-rachel-thompson/ 

Listen to Jonathan Shroyer from Officium Labs and I discuss the past, present, and future of customer experience.

On this episode, Jonathan shares his experiences of seeing the industry evolve over 23 years and the factors behind it. He talks about:

• What role has technology played in the evolution of the customer experience industry?
• What are his 2022-2023 predictions for customer experience?
• What is the future of payment methods in the ecommerce world?
• Which brands does he think have the best CX?

He shares interesting experiences of working in the service industry of things going wrong and how to deal with them.

Jonathan recently got the Entrepreneur of the Year award by the Global Choice Awards. So, customer experience tips from him are really going to be something big for your brand.

Tune in now to start learning!

Join Shane Barker and Rachel Thompson as they discuss her journey from blogger to entrepreneur. In this episode, she talks about how humor helped her blog posts resonate with her audience. She also touches upon book marketing and how you can connect with your followers on social media.

Listen to their conversation here: https://shanebarker.com/podcast/truth-about-blogging-with-rachel-thompson/

Are you an avid reader and a book lover? Check out this amazing audiobooks collection now:

Chris Dickey believes any marketers who want to boost online visibility should focus on search intent. In this episode, he also talks about Visably and how the platform can help brands focus on search intent. He also gives insight into their work process. Towards the end of the episode, Chris also answers some questions on the future of his company, his travels, and more.

Tune in to the entire conversation here:

https://shanebarker.com/podcast/chris-dickey-reveals-what-most-brands-dont-know-about-search-intent/ 

In this episode, Chris Dickey and Shane Barker discuss the need for a comprehensive approach to boost brand visibility online. He advocates that brands should leverage the power of SEO as well as PR to get maximum visibility.

During the course of the conversation, Chris explains the idea behind his company, Visably, and how the platform can help brands appear on the top of the SERPs.

Tune in to the entire conversation here: https://shanebarker.com/podcast/chris-dickey-on-how-to-leverage-seo-pr-for-better-online-visibility/ 

Chris Dickey is the Founder and CEO of Visably, a company that helps brands boost their search visibility.

In this episode, Chris Dickey and Shane Barker talk about Search Engine Visibility (SEV) and how it differs from SEO as a concept. Chris goes on to explain why competitive keywords are crucial for any successful SEV strategy. He also shares his learnings as a PR professional.

Tune in to the entire conversation here: https://shanebarker.com/podcast/exploring-search-engine-visibility-with-chris-dickey/ 

Adam Robinson from GetEmails is also the author of the book, “Permission Sh(marketing): How the world's fastest-growing companies legally retarget website visitors using email without permission (and how you can too).” In this episode, he talks about the key ideas from the book and discusses why he thinks permission-based marketing is not the way forward. He also shares how he got to writing the book even though he had no plans of writing one. Listen to him now: https://shanebarker.com/podcast/discussion-on-permission-based-marketing-with-adam-robinson/ 

Adam Robinson, the CEO and Co-Founder of GetEmails, talks about email retargeting in this podcast episode. He dives deep into how ecommerce brands can leverage this strategy and how GetEmails can help them grow their business.

In this episode, Adam also asks him how publishers can leverage email retargeting and if GetEmails is the right tool for them. Check out their entire conversation to hear what Adam has to say.

Tune in now: https://shanebarker.com/podcast/how-email-based-retargeting-works-with-adam-robinson/ 

Listen to Shane Barker and Adam Robinson as they talk about the overall email marketing landscape. In the episode, Adam shares how he identified a gap in the market and launched his email retargeting software solution, GetEmails.

He admits that he has made multiple mistakes while building the program. He shares the lessons he has learned and how the product has evolved over the years.

Listen to their conversation now:  https://shanebarker.com/podcast/deep-dive-into-getemails-with-adam-robinson/ 

Join Shane Barker and Marcus Sheridan as they talk all about effective communication. Marcus shares his secret to transformative communication and explains how you too can develop the art of asking questions. Listen to him talk all about his new approach to communication and how it can change the way you communicate: 

Join Shane Barker and Marcus Sheridan as they talk about how you can provide your customers with exactly what they’re looking for. Marcus shares the new marketing approach that helped him generate $7 million in revenue from a single blog post.    He also talks about the five most important things that customers look for when looking at a brand. Listen to their conversation here: 

Join Shane Barker and Marcus Sheridan as they take you on the journey to understand your audience and create stellar content. Marcus talks about the importance of changing your marketing method to attract the right customers. He explains why you need to let your customers know why you’re not the right fit for them too:

https://shanebarker.com/podcast/why-brands-lose-their-audience-with-marcus-sheridan/ 

Bonus: Check out how I’ve used content marketing to grow my blog: https://shanebarker.com/blog/content-marketing-case-study/

Welcome to the second episode of my podcast, where we discuss all things customer experience with Jonathan Shroyer, CEO and Co-Founder of Officium Labs. 

On this episode, Jonathan enlightens us about: 

• The basics of customer experience. 
• How you can treat the customer right. 
• How Officium Labs shifted customer service from a cost center to a profit center. 
• How to evaluate the ROI of customer experience. 
• How the customer experience industry evolved during and after the COVID-19 pandemic and tips to keep serving your customers right all through it. 

Tune in to the podcast now to find out more about customer experience!

In this episode, Shane Barker and Deirdre Breakenridge discuss how content marketing and influencer marketing can come together. Deirdre also shares tips to help brands build long-term and genuine relationships with influencers.

During the course of the conversation, she talks about her favorite tools for content marketing that she absolutely can’t do without. In addition to this, she also gives listeners a sneak peek into what a typical day looks like for her.

Check out the entire conversation now: https://shanebarker.com/podcast/how-to-ace-influencer-marketing-with-deirdre-breakenridge/ 

In this episode, Deirdre Breakenridge talks about her passion project that explores the evolution of modern communication in relation to millennials. She notes that there is a growing distrust for brand communication in general. In such an environment, she believes, the only way to win over your audience is via tapping into your EQ. She also stresses upon the need for marketers to step out of their comfort zones if they want to succeed. Listen to the entire conversation now: https://shanebarker.com/podcast/pr-modern-communication-millennials-a-conversation-with-deirdre-breakenridge/

Listen to Shane Barker and Deirdre Breakenridge as they talk about how to write books and stay organized throughout the process. She spills the beans on which strategies work for her to stay motivated while writing a book. She also recommends tools that self-published authors can use to polish their writing. Listen to the entire conversation now: https://shanebarker.com/podcast/how-to-write-a-book-deirdre-breakenridge/  To experience great storytelling with amazing audiobooks, try this https://shanebarker.com/go/books (Two free audiobooks and 30-day free trial inside)

In this podcast episode, Andrea Fryrear talks about what makes AgileSherpas stand out from other marketing companies. She also takes us behind-the-scenes and spills the beans on managing a remote team. In the end, she also gives tips for those who are handling a large team. The best past? She shares with us the case studies of brands that have worked with AgileSherpas before. Listen to Andrea’s conversation with Shane Barker now: https://shanebarker.com/podcast/agile-marketing-case-studies-with-andrea-fryrear/ Want to manage your projects efficiently? Check out these project management tools: https://shanebarker.com/blog/project-management-tools/

Listen to Shane Barker and Andrea Fryrear talk about AgileSherpas’ approach to Agile marketing. In this podcast episode, Andrea also tells us about the online courses offered by AgileSherpas for anyone who wants to get started with Agile marketing.

In addition to this, she also shares a list of the best resources and tools that can help organizations win at Agile marketing. Stay tuned till the end to learn about the best resources.

Listen to their conversation now: https://shanebarker.com/podcast/how-agile-marketing-works-with-andrea-fryrear/ 

Want to manage your projects efficiently? Check out these project management tools: Project Management Tools.

Listen to Shane Barker and Andrea Fryrear as they discuss Agile marketing and how it can help organizations become more productive. In this episode, she tells us how she entered the marketing industry by chance. 

From teaching herself the basics of marketing to running AgileSherpas, she has had a steep learning curve. In the episode, she gets candid about her life choices, Agile marketing, and more.

Tune into their conversation now:  https://shanebarker.com/podcast/decoding-agile-marketing-with-andrea-fryrear/ 

Want to manage your projects efficiently? Check out these project management tools.

 

 

Listen to Shane Barker and Saul Fleischman as they discuss how to hashtag usage has evolved over the years. In the episode, Saul also talks about the growth of his company, RiteKit, and how they have matured since their early years. Saul Fleischman also tells Shane what advice he would give to his younger self. In retrospect, he believes he wouldn’t have settled for unsatisfying jobs. Towards the end of the podcast episode, Saul also makes a surprise announcement!.

Listen to Shane Barker and Saul Fleischman as they talk about building an audience on social media using the right hashtags. In the episode, Saul also gives examples of companies that are doing hashtag marketing well. During the course of the conversation, he also talks about RiteKit and how they work with their clients.

Listen to Shane Barker and Saul Fleischman as they talk about hashtag marketing. In this episode, Saul talks about how he came up with the idea for RiteTag and how it has evolved over the years.  He also touches upon the best hashtag marketing strategies for 2020. During the course of the conversation, he also reveals the common mistakes that companies may be making with hashtag marketing.

Listen to Dr. Linda Williams and Shane Barker as they discuss how to heal your past traumas and accomplish your goals. In this podcast episode, Dr. Linda talks about her personal experiences and how they shaped her to become a successful entrepreneur. Listen to the entire podcast episode here: https://shanebarker.com/podcast/linda-williams/ What strategies can help you succeed online? Check out this post: https://shanebarker.com/blog/best-digital-marketing-strategies-for-startups

Customer experience has become the major differentiator in the business world. We are bombarded with marketing messages trying to lure us to their products or services, but what if you could ensure that all your customers were satisfied?

Officium Labs has recently launched a new service for businesses that allows them to gain insights about customer experience before they make an investment, and centralize support requests.

On this episode, a customer experience expert and the CEO and Co-Founder of Officium Labs, Jonathan Shroyer talks about his company.

Tune in to find out:

• What attracted him to the CX industry.
• How he came up with the idea to start Officium Labs.
• How the company is helping businesses serve their customers better.

He also reveals his future plans for the company and for disrupting the CX industry. Listen to him talk about it all.

Listen to Shane Barker and Ted Rubin discuss the coronavirus lockdown and how you can use the time to reconnect with people. In the podcast, Ted also talks about what his company, Photofy, is doing to help other businesses during these challenging times. Listen to him on my podcast here: https://shanebarker.com/podcast/ted-rubin/ Want to leverage video conferencing to continue your business operations online? Check out the best Zoom alternatives here: https://shanebarker.com/blog/zoom-alternatives/

Listen to Shane Barker and David Meerman Scott as they talk about ebooks and the latest shifts in online marketing. David has written 11 books so far and in this podcast episode, he reveals his process for writing books. Some of his books have been translated into at least 30 languages. Listen to the entire podcast episode now: https://shanebarker.com/podcast/david-meerman/ Side note for book lovers: Check out some amazing audiobooks here: https://shanebarker.com/go/books

Listen to Shane Barker and Jenn Herman as they discuss Instagram marketing. Discover how to grow your business on Instagram and crack its algorithm. Jenn is a globally recognized Instagram expert. Her company, Jenn’s Trends, helps marketers handle their Instagram marketing strategy.

Listen as she talks all about it on my podcast: https://shanebarker.com/podcast/jenn-herman/

Want to revitalize your Instagram growth strategy? Check out this post for insights: https://shanebarker.com/blog/instagram-growth/