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Explore every episode of the podcast Marketing Girly by Sky Society

Dive into the complete episode list for Marketing Girly by Sky Society. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
#183 The Pivot That Launched a Brand Marketing Career With Alex Powell, Senior Manager of Go-To-Market Strategy at Target04 Nov 202501:02:32

✨ Alex Powell, Senior Manager of Go-To-Market Strategy at Target

☁️ How Alex pivoted from hospitality into a career in brand marketing
☁️ The unexpected job that launched her marketing career
☁️ What startup marketing really looks like behind the scenes
☁️ How to advocate for yourself when you don’t have all the answers
☁️ Advice for breaking into marketing without a traditional path

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#182 What To Do After Being Ghosted During The Job Hunt28 Oct 202500:19:09

Nothing is spookier than getting ghosted during the job hunt; but it doesn’t have to haunt your confidence. Join Natalie in this solo episode, where she’s spilling the tea on how to bounce back when employers pull a disappearing act.

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co


#173 From Intern to VP at Variety with Susanne Ault, VP of Features and Events Programming @ Variety26 Aug 202500:24:45

✨ Susanne Ault, VP of Features and Events Programming at Variety

☁️ How Suzanne grew at one brand for 15 years
☁️ What producing live media looks like at a legacy brand
☁️ How to stay inspired while growing at the same company
☁️ Behind the scenes of brand partnerships with Canva and Meta
☁️ Advice for building relationships that shape your career

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#83 How to Get the Coffee Chats of Your Dreams with Namita Gupta (@ Pinterest, Facebook and Nasty Gal Alumna) 28 Nov 202300:52:25

✨  Namita Gupta (@ Pinterest, Facebook and Nasty Gal Alumna)

☁️ How to start a marketing career in Fashion Marketing
☁️ Lessons learned working in marketing at ShoeDazzle, Nasty Gal, Facebook, Pinterest and more
☁️ Moving from LA to New York for career growth
☁️ Navigating cold outreach emails for coffee chats
☁️ Working in marketing at corporate fashion companies vs start up fashion brand

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#82 A Designer's Beauty Marketing Career Journey in Package Design and Production with Whitney Van Voorhis, Senior Packaging Production Designer @ Tarte Cosmetics21 Nov 202300:57:45

✨ Whitney Van Voorhis, Senior Packaging Production Designer @ Tarte Cosmetics

☁️ Starting a career in beauty marketing through freelance work
☁️ Experience working in design at Victoria’s Secret, Bath & Body Works, Elf Cosmetics, Estee Lauder and More
☁️ The challenges of pursuing a creative passion for graphic design
☁️ Tips for building an impactful portfolio in design and marketing
☁️ Advice for creatives who want to turn their passion into a career

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#81 Pivoting with Purpose and Navigating an Non Linear Career Path with Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido14 Nov 202300:45:09

✨Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido

☁️ The ins and outs of production roles
☁️ How to build authority in a male-dominated industry
☁️ Adjusting to life in New York and building a social life from scratch
☁️ Emily’s MBA experience in the fashion and luxury industry in New York
☁️ The value of non traditional work experience
☁️ The importance of self-advocacy and self-confidence

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#80 Rising Through the Ranks at ESPN: From Promotional Assistant to ESPN's Scheduling & Sponsorship Ad Manager with Alaina Gomez07 Nov 202300:26:40

✨ Alaina Gomez, Scheduling & Sponsorship Ad Manager @ ESPN

☁️ Advice for rising through the corporate ranks
☁️ Behind the scenes of sponsorship ad management
☁️ Process for starting new promotional campaigns
☁️ Marketing research dos and don’ts
☁️ Why you should prioritize mental health in the workplace

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#79 Defying The Odds in Beauty Marketing with Zoe Greene, Creative Project Manager @ OUAI31 Oct 202300:53:58

✨ Zoe Greene, Creative Project Manager @ OUAI

☁️ Advice for breaking into beauty marketing with no experience
☁️ How to ask your way to success
☁️ Assessing your career trajectory at a position
☁️ Communication tips for advancing into a leadership role

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#78 How to Make Your Dream Job Your Real Job with Christine Ferris, Director of Marketing (@ True Food Kitchen and Smashburger Alumna) 24 Oct 202300:47:42

✨ Christine Ferris, Director of Marketing (@ True Food Kitchen and Smashburger Alumna)

☁️ The power of trusting your gut in decision making
☁️ Pros and cons of participating in sports in college
☁️ Restaurant social media marketing at Smashburger
☁️ The importance of taking risks and being uncomfortable in making career decisions
☁️ Investing in your mental well being and work-life balance

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#77 Film Marketing Career Insights from 15+ Years in Movie Marketing with Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros17 Oct 202300:49:20

✨ Terra Potts, Film Marketer and Previous Executive Vice President, Marketing @ Warner Bros

☁️ How to break into the entertainment industry with no experience
☁️ How to get better at networking through solo travel
☁️ Experience working on the marketing team for The Curious Case of Benjamin Button
☁️ Why you should value experiences over titles and paychecks
☁️ Multicultural Marketing and the Evolution of Diversity in Media
☁️ Honest advice for climbing the corporate ladder

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#76 Behind the Headlines: Insights Into an Early Career Journey in PR with Jena Sullivan, Senior PR Manager @ Semrush10 Oct 202300:38:02

✨ Jena Sullivan, Senior PR Manager @ Semrush

☁️ Overcoming challenges to break into the PR industry
☁️ Understanding the most important skills for PR professionals
☁️ Importance of company culture for work satisfaction
☁️ PR industry trends and strategies

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#75 Diving Into a Decade of Social Media Experience at Disney Parks, PlayStation, Legoland, QVC and More with Heather Brinckerhoff, Head of Brand Social Media @ QVC03 Oct 202300:36:12

✨ Heather Brinckerhoff, Head of Brand Social Media @ QVC

☁️ Advice for building a successful social media marketing career
☁️ Tips for standing out as an employee
☁️ A sneak peak into some of Heathers most successful marketing campaigns
☁️ Leadership advice for women in marketing

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#74 From Concept to Viral Sensation, the Making of the AI-Powered Maybelline Sky High Mascara Campaign with Lauren Chapman, Senior Product Brand Manager @ L’Oreal, Maybelline26 Sep 202300:32:18

✨ Lauren Chapman, Senior Product Brand Manager @ L’Oreal, Maybelline

☁️ Advice for starting a marketing career in beauty marketing
☁️ Lauren’s journey working on different beauty brands at L’Oreal
☁️ Creative process behind the viral AI Maybelline Sky High Mascara campaign
☁️ AI and the future of marketing

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#172 The Career That Came from Believing Anyway with Sydney Blake Thomas, Director of Brand Marketing @ BÉIS19 Aug 202500:56:01

✨ Sydney Blake Thomas, Director of Brand Marketing @ BÉIS

☁️ How Sydney turned a gender studies degree into a brand marketing career
☁️ How taking a title demotion led to 3 promotions in 3 years
☁️ Career advice on building relationships and betting on yourself
☁️ What brand marketing actually looks like behind the scenes
☁️ How to grow your personal brand and mentor others in your industry

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#73 How to Build a Marketing Portfolio for Beginners Part 119 Sep 202300:24:02

✨ Natalie Peters, Founder & CEO Sky Society

Key Topics:

☁️ Best platforms to build your marketing portfolio
☁️ How to structure your marketing portfolio
☁️ Biggest makes to avoid when building your marketing portfolio
☁️ How to get more marketing experience

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#72 Failing Fast and Forward: Chelsea's Career Path from Fashion to Food Marketing @ Chipotle with Chelsea Van de Kamp, Brand Marketing - Food & Beverage Innovation at Chipotle Mexican Grill12 Sep 202300:44:02

✨ Chelsea Van de Kamp, Brand Marketing - Food & Beverage Innovation @ Chipotle Mexican Grill

Key Topics:

☁️ Moving from New Zealand to the US with no marketing experience
☁️ Chelsea’s secrets to growth and success working at Ugg
☁️ The importance of asking questions in communication
☁️ Chelsea’s unique role in Brand Marketing and Food Innovation at Chipotle

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#71 Talent Acquisition from Disney to DreamWorks with Rabia Abedin, Sr. Manager, Early Career Programs & Diversity Outreach @ DreamWorks Animation05 Sep 202300:42:07

✨ Rabia Abedin, Sr. Marketing Manager, Early Career Programs and Diversity Outreach @ DreamWorks Animation

Key Topics:

☁️ Experience starting a career in HR at Disney
☁️ How to stand out in job applications
☁️ How to leave a job you hate
☁️ Managing early career programs and diversity outreach for Dreamworks
☁️ Advice for jobseekers eager to get hired

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#70 Pros and Cons of Lateral Career Moves with Kate Schlarf, VP of Growth Marketing at Moovila29 Aug 202300:35:38

✨ Kate Schlarf, VP of Growth Marketing @ Moovila

Key Topics:

☁️ Transitioning from fortune 500 companies into tech startups
☁️ How to decide if a lateral career move is the right move
☁️ Benefit of reaching backward to help women behind you
☁️ How to develop key skills outside the scope of your role

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#69 Embracing Mindfulness to Discover Your Passion with Matthis Pluska, Sales Enablement Manager at Meta 22 Aug 202300:46:42

✨ Matthis Pluska, Sales Enablement Manager @ Meta 

Key Topics:

☁️ Leveraging a multicultural background in your marketing career
☁️ The power of bringing world cultures into the workplace.
☁️ The importance of mindfulness in your life and career
☁️ Discovering your passion and embracing curiosity

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#68 Discovering Your Superpower at Work with Bridget FitzGibbons, Senior Marketing Manager at Disney Parks, Experiences and Products15 Aug 202300:31:08

✨ Bridget FitzGibbons, Senior Marketing Manager at Disney Parks, Experiences and Products

Key Topics:

☁️ How to get marketing experience in college
☁️ Lessons learned working as an Account Executive for 6+ years
☁️ Identifying and leveraging your strengths at work
☁️ Experience launching marketing campaigns for Disney parks & experiences
☁️ How to advocate for yourself and other women in the workplace

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#67 Exploring a Career in Influencer Marketing with Danielle Ito, Influencer Marketing Manager at Notion08 Aug 202300:36:57

✨ Danielle Ito, Influencer Marketing Manager at Notion

Key Topics:

☁️ Experience starting a career at a PR agency
☁️ How the influencer marketing industry has changed
☁️ Differences between acquisition vs. awareness influencer marketing
☁️ Advice for women looking to break into Influencer Marketing

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#66 From Teaching English Abroad to Building a Career in Crisis Communications with Samantha Kruse PR Manager, Devices & Services at Amazon01 Aug 202300:43:31

✨ Samantha Kruse, PR Manager @ Amazon

Key Topics:

☁️ Experience moving to Spain to teach English after college
☁️ How to re-enter the corporate world when you feel behind your peers
☁️ Deep-dive into crisis communications and PR
☁️ Building trust and reputation for Alexa at Amazon
☁️ The battle between technology advancement and consumer adoption


Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#65 Turning a Passion for Sports and Entertainment into a Career with Allie Dicken, Senior Director, Brand Marketing at San Francisco 49ers18 Jul 202300:36:33

✨ Allie Dicken, Senior Director, Brand Marketing at San Francisco 49ders

Key Topics:

☁️ Exploring career paths in Sports Marketing
☁️ Breaking into the Sports Marketing industry with no experience
☁️ Journey working for the Phoenix Suns straight out of college
☁️ Differences in on-season vs off-season work in Sports Marketing
☁️ Entering international marketings and exploring fandom

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#64 Overcoming Self-Limiting Beliefs with Candace Amos, Editor & Social Media Director (LA Times and New York Post Alumna)11 Jul 202300:42:37

✨ Candace Amos, Editor & Social Media Director (LA Times and New York Post Alumna)

Key Topics:

☁️ Experience writing for The New York Post, Us Weekly, New York Daily News, MailOnline, The Daily Beast and The Los Angeles Times
☁️ Challenges of working in a male-dominated newsroom
☁️ Overcoming imposter syndrome and finding a mentor
☁️ Transitioning from journalism to social media

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#171 [REPLAY] Defying The Odds in Beauty Marketing with Zoe Greene, Creative Project Manager @ OUAI12 Aug 202500:53:36

✨ Zoe Greene, Creative Project Manager @ OUAI

☁️ Advice for breaking into beauty marketing with no experience
☁️ How to ask your way to success
☁️ Assessing your career trajectory at a position
☁️ Communication tips for advancing into a leadership role

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#63 Leveraging Emotional Intelligence in the Workplace with Vanessa Le, Demand Generation Manager at Adobe28 Jun 202300:38:53

✨ Vanessa Le, Demand Generation Manager at Adobe

Key Topics:

☁️ Deciding between starting your career at a small company or big corporation
☁️ Transitioning from marketing to demand generation
☁️ Marketing certifications breakdown and recommendations 
☁️ Leveraging emotional intelligence in the workplace
☁️ How to have an abundance mindset (not scarcity) in the workplace

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#62 Breaking Into Sports Marketing with Annie Dunbar, Senior Social Media Manager at ESPN13 Jun 202300:31:51

✨ Annie Dunbar, Senior Social Media Manager at ESPN

Key Topics:

☁️ Social Media Marketing career growth journey during 8 years at ESPN
☁️ Hard skills to develop for sports marketing industry
☁️ Dealing with job rejection post-grad
☁️ Tips for breaking into the sports marketing industry
☁️ Advice for combatting imposter syndrome when managing large social media accounts

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co


#61 5 Ways to Stand Out When Applying to Jobs06 Jun 202300:21:23

✨ Your host, Natalie Peters, shares her favorite tips for standing out on the job-search

Key Topics:
☁️ Tips for creating a glowing resume
☁️ Proper use of cover letters
☁️ How to get an advantage on LinkedIn
☁️ Sky Society secret job application tips to stand-out in your job search


Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#60 Embracing Multiple Interests in Your Career with “The Model of TikTok”, Marygrace Tropeano23 May 202300:35:26

✨ Marygrace Tropeano, Digital Content Creator, Model and Entrepreneur

Key Topics:
☁️ Tips for choosing which passions to pursue
☁️ A behind the scenes on the reality of what it takes to achieve
☁️ Advice for surviving ruts in your life or career
☁️ Tips for staying disciplined when juggling multiple projects

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#59 Resume and Job Search Do’s and Don’ts with Melissa Khan-Blackmore, Founder & Career Strategist at Project Management Success16 May 202300:52:39

✨ Melissa Khan-Blackmore, Founder & Career Strategist at Project Management Success

Key Topics:
☁️ What to make of conflicting resume advice on TikTok
☁️ Biggest resume mistakes to avoid
☁️ Biggest job searching mistakes to avoid
☁️ How to stand out as a job-seeker
☁️ Assessment of current job market

#58 Breaking Down the Luxury Fashion Marketing & PR Industry in New York with Carly Baum, Freelance Luxury Marketer (Burberry, Hermès, and Louis Vuitton Alumn)09 May 202300:46:12

✨ Carly Baum, Freelance Luxury Marketer (Previously at Burberry, Hermès, and Louis Vuitton)

Key Topics:
☁️ Transitioning from a ballet dancer to a marketing career in fashion
☁️ How to move up in the luxury fashion PR space
☁️ The importance of telling your personal story in interviews
☁️ Why hard work will never go out of style
☁️ Experience helping build the influencer marketing program at Burberry
☁️ Getting into freelance marketing and moving to Israel

Summary:
Carly Baum takes us through her fascinating career journey, which includes a past life as a professional ballet dancer and experience working at various luxury fashion brands in New York City. We start off by discussing how Carly was able to break into the fashion PR industry after being a ballet dancer her whole life, including her first few fashion internships. Carly shares tips on how to build connections at internship roles to help propel your marketing career forward.

Including details on her internship with Badgley Michka where she was able to transition to a new career path in the fashion industry. She shares how she was able to leverage that experience and eventually got a job as a PR Assistant at Christian Louboutin. She then shares her experience working as a PR Assistant and PR Coordinator at Louis Vuitton and then the Public Relations Manager for Womenswear at Calvin Klein. Carly then moves on to become an Account Director for Karla Otto, Senior PR Manager at Burberry, Senior Public Relations Manager at Hermès, and then back to Louis Vuitton as Senior Manager - Entertainment and Influencer Relations. 

Carly discussed how she has been able to move up in the fashion PR space by taking risks and being open to new opportunities. She also highlighted the importance of being able to connect with people and being able to read the room. She discusses how close-knit the fashion world is and shares advice on how to break int the luxury fashion industry. Lastly, she discussed how she was able to transition to a new job and move to Israel with her fiance.

#57 Monetizing Your Personal Brand on Social Media with Lillian Zhang, Associate Product Marketing Manager at Google02 May 202300:35:24

✨ Lillian Zhang, Associate Product Marketing Manager at Google

Key Topics:
☁️ Journey becoming a social media content creator
☁️ How to break into the tech industry
☁️ Formula for writing better resume bullet points
☁️ How to price yourself as a creator
☁️ Money management tips for women

Summary:

Natalie Peters and Lillian Zhang discussed Lillian's role as an Associate Product Marketing Manager at Google and her content creator side hustle. We also discussed tips for breaking into the tech industry, such as interning at the same company and utilizing online resources like LinkedIn and Handshake. Zhang then shares tips for college students applying for internships or trying to break into product marketing, including how to stand out in applications and utilizing free online content.

Zhang discussed how to make a stronger resume and the importance of connecting with people from your university. She also shared her experience of monetizing her personal brand on social media, which started with a brand deal when she had only 400 followers. She dives into how to price yourself as a new creator and how to land more brand deals

We also discussed the importance of financial literacy for women in their twenties, as well as the importance of taking small steps to reach goals. Zhang dives into the benefits of budgeting apps and personal finance books, as well as the importance of diversifying income streams and understanding workplace benefits.

Follow Lillian Zhang on TikTok @lillianzhang_

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#56 Entertainment Marketing, Food Blogging in NYC, and Creating Super Bowl Commercials with Lauren Denowitz, Global Head of Entertainment at AB InBev25 Apr 202300:45:40

✨ Lauren Denowitz, Global Head of Entertainment at AB InBev (home to Budweiser, Corona, Stella Artois, Michelob Ultra and more)

Key Topics:
☁️ Importance of making value driven career decisions
☁️ Starting and growing an Instagram food blog in New York
☁️ Breaking into the world of Entertainment Marketing
☁️ Transferable marketing skills in the CPG industry
☁️ Launching Super Bowl marketing campaigns
☁️ Benefits of working with a career coach

Summary:
Denowitz started as a marketing associate at Phillips, grew to marketing manager, and switched to Anheuser-Busch. She worked on Phillips' Avent, a mother and childcare brand featuring breast pumps and baby bottles. Denowitz then moved to Anheuser-Busch, working on Land Shark Lager and Becks, handling all aspects of marketing from comms to innovation. She joined Stella Artois team, eventually becoming head of marketing for the brand in the US. While she was there, she worked on Super Bowl campaigns featuring Sarah Jessica Parker and Jeff Bridges to promote Stella Artois. The episode then dives in to Denowitz's decision to consult with a career coach to explore values and personal branding, leading to a focus on resourcefulness and entertainment. She expands the benefits of working with a career coach. Denowitz then shares details about her transition to a new role as head of owned entertainment at Anheuser-Busch. Including how helped establish an entertainment studio to source, develop, and co-finance premium content like TV shows, movies, and podcasts to help grow the beer category through storytelling and social activities.

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#55 Product Marketing, Moving to London, and Making Better Decisions with Aya Tange, Product Marketing at Topi (Apple and Microsoft Alum)18 Apr 202300:43:30

✨ Aya Tange, Product Marketing at Topi (Apple and Microsoft Alum)

Key Topics:
☁️ Prioritizing personal decisions over career growth
☁️ How to make better decisions
☁️ Journey moving from California to London
☁️ Lessons learned from product marketing at Microsoft and Apple
☁️ Advice for women in marketing

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#54 Balancing a Full-Time Marketing Job + 3 Creative Side Gigs with Lucia Cordaro, Media Analysis and Social Media Content Creator11 Apr 202300:38:47

✨ Lucia Cordaro, Media Analyst and Social Media Content Creator

Key Topics:
☁️ Carving your own path in your career
☁️ Insight into a marketing career as a Media Analyst
☁️ Salary transparency
☁️ Wellness & work life balance
☁️ Growing your personal brand as a social media content creator
☁️ Staying in your own lane & not comparing yourself to others 

Summary:
Lucia Boyd is a Media Analyst and Content Creator. She has a full time job in marketing, advertising, analytics, and three creative side gigs, including content creation, TikTok management, and marketing for a fashion company. Boyd shares details about her unique role in marketing and offers advice for building analytical skills to break into marketing analytics. 

Boyd discusses important social media trends including that long-form content is becoming popular on social media platforms, and that people are looking for more authentic content from creators. She also mentions that it is important to mix trending content with engagement content to grow a following.

We then dive into time management and productivity tips. Boyd balances her full-time job, personal platforms, and helping other brands manage their platforms by time batching, repurposing content, and prioritizing living life to stay energized and inspired. She also emphasizes the importance of wellness habits and taking time for yourself to stay energized.

Boyd explains the importance of salary transparency and shares advice for women considering starting a side gig. She even opens up about her own salary. She emphasizes the need to be passionate about your side gigs and to treat it like a job from the beginning in order to be successful. She also shared her own experience of starting her side hustle and how her salary increased with experience.

Follow Lucia on TikTok @lucia.cordaro

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#170 How to Get a Coffee Chat with Anyone05 Aug 202500:18:03

Join Natalie in a special solo episode where she talks all about how to reach out to your network, steps to crafting your own messages, maximizing the coffee chat experience, and taking the first step toward meaningful conversations.

Join the Sky Society Women in Marketing private LinkedIn group.

Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

#53 Content Creation, Confidence and Self-Acceptance with Kayla Boyd, Senior Shopping Editor at Buzzfeed04 Apr 202300:35:59

✨ Kayla Boyd, Senior Shopping Editor at Buzzfeed

Key Topics:
☁️ How to become a content creator
☁️ Practices and habits for improving body acceptance
☁️ Tips for becoming a better writer
☁️ The importance of cultivating self-confidence

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#52 From Magazine Editor to Head of Social Media at Nickelodeon and Fanatics with Samantha Meiler, Head of Social at Fanatics Collectibles28 Mar 202300:37:22

✨ Samantha Meiler, Head of Social at Fanatics Collectibles

Key Points:
☁️ Lessons learned writing for Glamour, US Weekly, and InStyle
☁️ How to become indispensable at work
☁️ Transitioning from a decade long career as an Editor to Social Media Marketing
☁️ Experience building the social media team at Nickelodeon
☁️ How to focus on creating content your audience actually wants

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#51 Partnership Marketing and The Power of Mentors with Shama Miller, Director of Business Development & Strategic Partnerships at BambooHR21 Mar 202300:33:38

✨ Shama Miller, Director of Business Development & Strategic Partnerships at BambooHR

Key Points:
☁️ Starting a career in partnership marketing
☁️ The power of mentorship
☁️ Navigating your career as a 1st generation born in the US
☁️ Normalizing imposter syndrome

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#50 The Story of Sky Society and AMA with Natalie Peters, Founder & CEO of Sky Society14 Mar 202300:32:51

✨ Natalie Peters, Founder & CEO of Sky Society

☁️ 50th episode special with your host, Natalie!
☁️ How Sky Society came to be
☁️ Sky Society's mission and vision
☁️ AMA with Natalie Peters

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

#49 How to Double Your Salary with Amelia Clay, Results-Oriented Consultant07 Mar 202300:25:20

✨ Amelia Clay, Program Manager - SMB Marketing - Consultant

☁️ How to be intentional with career moves
☁️ Why persistence is key to success
☁️ How to be results oriented on your resume
☁️ How to stand out in a job interview
☁️ Pros and cons of contract marketing roles

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#48 Creative Copy, Content and Communications with Sarah Boutin, Senior Director Global Copy & Story at Benefit Cosmetics28 Feb 202300:37:27

✨ Sarah Boutin, Senior Director Global Copy & Story at Benefit Cosmetics

☁️ Pros and cons of the beauty vs tech industry
☁️ Lessons learned as a beauty copywriter at Benefit Cosmetics and Bare Minerals
☁️ The importance of taking risks in your career
☁️ How to develop a learning mindset

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#47 Embracing Diversity in Your Career with Richa Mangal, Head of Marketing at Amazon Business21 Feb 202300:33:38

✨ Richa Mangal, Head of Marketing at Amazon Business

☁️ What to do when what you’re good/talented at isn’t what you’re passionate about
☁️ Lessons learning getting rejected from 12 different roles at Amazon
☁️ How to make gradual career transitions to marketing
☁️ Why you should always believe in second chances
☁️ How to fully embrace change in your marketing career

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#46 Experiential & Event Marketing Career Tips with Holly King, Senior Experiential Engagement Manager at Lenovo14 Feb 202300:42:52

✨ Holly King, Senior Experiential Engagement Manager at Lenovo

☁️ How to maintain network relationships long-term
☁️ Pivoting in the event space during covid
☁️ Tips for hosting successful virtual events and engagements
☁️ How to curate extraordinary experiences for customers
☁️ Formula for building a professional village

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#45 Should You Start Your Marketing Career at a Startup?07 Feb 202300:41:09

✨ Sydney Fishback, Marketing Coordinator at Abodu

☁️ Experience in the very first class of Sky Society's marketing accelerator
☁️ What it was like applying to marketing jobs during the pandemic
☁️ Tips for working in a fast-paced startup environment
☁️ Advice for recent graduates on the job hunt

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#44 Marketing Career Takeaways from Stubhub to YouTube with Alex Basso, Marketing Manager at YouTube31 Jan 202300:48:01

✨ Alex Basso, Marketing Manager at YouTube

☁️ Building experience while you’re in college
☁️ Why you need to figure out what you don’t want to do
☁️ Creating your own job opportunities
☁️ Tips for transitioning from PR to marketing
☁️ How to identify a great manager

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#169 [REPLAY] Pivoting With Purpose And Navigating a Non Linear Career Path with Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido29 Jul 202500:45:14

✨  Emily Blumhardt, Senior Manager, Global Brand Integrated Communications @ Shiseido

☁️ The ins and outs of production roles
☁️ How to build authority in a male-dominated industry
☁️ Adjusting to life in New York and building a social life from scratch
☁️ Emily’s MBA experience in the fashion and luxury industry in New York
☁️ The value of non traditional work experience
☁️ The importance of self-advocacy and self-confidence

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#43 How to be Present When Pursuing Your Passions with Aaliyah Fowler, Quantum Community Event Manager at IBM24 Jan 202300:48:33

✨ Aaliyah Fowler, Quantum Community Event Manager at IBM

☁️ How to deal with getting laid off
☁️ Importance of being present in your life and career
☁️ Tips for transitioning from retail to marketing
☁️ Community engagement and events tips

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#42 Transitioning from the Food Service Industry to Marketing with Reza Moreno, Brand Manager at Planoly17 Jan 202300:26:57

✨ Reza Moreno, Brand Manager at Planoly

☁️ Leveraging a background in journalism to transition into marketing
☁️ Moving from New York to Austin to start a marketing career
☁️ Lessons learned building a media platform
☁️ Social media marketing industry trends

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#41 Hospitality and Marketing in Big Tech with Abbie Hamilton10 Jan 202300:44:30

✨ Abbie Hamilton, Marketing Events Manager-HHGlobal at Google SMB Marketing

☁️ Lessons learned from 15+ jobs in 1 career
☁️ How to discover your passion by trying new roles
☁️ How to be inclusive when planning and hosting events

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