Marketing for What Matters – Details, episodes & analysis

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Marketing for What Matters

Peaceful Media

Business

Frequency: 1 episode/17d. Total Eps: 22

Forget profit for a second. What about progress?

Join the “Marketing for What Matters” podcast, hosted by Peaceful Media, as we explore revolutionary brands proving you can thrive while leaving a positive impact.

We’ll scour the globe for inspiring stories, unveil actionable strategies, and connect you with leading minds who are redefining success. Learn how creative storytelling inspires consumers, how sustainable products gain market share, and how the Triple Bottom Line strategy looks in practice.

Whether you’re a CEO or a citizen yearning for change, these bite-sized episodes will empower you to make choices that matter. It’s time to rethink business, redefine prosperity, and build a future where profit meets purpose.

Are you ready to answer the call?

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https://peacefulmedia.com/
39 shares
https://peacefulmedia.com/mfwm
22 shares
https://onetreeplanted.org/
11 shares

https://www.linkedin.com/company/peaceful-media
22 shares
https://www.linkedin.com/company/peaceful-media/
22 shares
https://www.linkedin.com/in/daniel-moussa-1307a522/
2 shares

https://facebook.com/peacefulmedia
22 shares
https://www.facebook.com/PeacefulMedia
22 shares

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Score global : 68%

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022 | Leon Logothetis & The Kindness Within

Season 2 · Episode 22

Thursday, May 22, 2025 • Duration 01:23:04

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Leon Logothetis shares how “The Kindness Within”inspired a global movement of compassion and change.
🌳 Check us out! 👉 https://peacefulmedia.com/

We sit down with Leon Logothetis, global adventurer and creator of “The Kindness Within: A Journey to Freedom”, a powerful documentary on Amazon Prime Video. Leon shares how kindness transformed his life to create a worldwide movement. Discover his journey to India, the impact of service, and how “The Kindness Within” is inspiring others to live with purpose.

Watch The Kindness Within: A Journey to Freedom on Amazon Prime Video Here

Connect with Leon: https://www.instagram.com/thekindnessguy/?hl=en

Leon’s Website: https://www.leonlogothetis.com/

Chapters From Today's Episode:

00:00 Who is Leon Logothetis and what sparked his kindness journey?

03:07 How did The Kindness Diaries inspire global compassion?

07:22 What did Leon learn from the Golden Temple and radical giving?

10:14 Why does Leon believe kindness is the real currency of the world?

14:47 How does storytelling create empathy and inspire action?

18:23 Can sharing vulnerability truly transform lives?

22:10 What spiritual awakening did Leon experience after reading Autobiography of a Yogi?

25:47 How did travel unlock Leon’s understanding of connection and trust?

30:41 Why did Leon shift from seeking personal growth to giving back?

34:50 How does Leon use storytelling to build global kindness movements?

42:08 What is community-driven storytelling and why does it matter?

48:03 How did serving at the Golden Temple redefine Leon's mission?

52:14 Why did Leon move from seeking to serving, and how did it change him?

58:05 What is the vision for The Kindness Within and its global impact?

1:03:44 How can we create a kinder world through everyday actions?

1:09:36 Why does Leon think kindness is the solution to global challenges?

1:15:06 How does Leon define true wealth through human connection?

1:19:48 Final reflections: Can kindness really change the world?

Connect with Us:

Instagram: https://www.instagram.com/peacefulmedia/
Facebook: https://www.facebook.com/PeacefulMedia
Twitter: https://x.com/peacefulmedia
LinkedIn: https://www.linkedin.com/company/peaceful-media/
Email: podcast@peacefulmedia.com
Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

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021 | Pause, Print & Purpose | The Story Behind Peaceful Media’s First Zine

Season 2 · Episode 21

Thursday, May 8, 2025 • Duration 26:36

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How a spring retreat and a love of tangible print sparked “Pause,” Peaceful Media’s first seasonal zine!
🌳 Check us out! 👉 https://peacefulmedia.com/

Host Karli Petrovic sits down with designer Gabriel Gandzjuk to unpack the creative choices of “Pause,” Peaceful Media’s first seasonal zine! Listen to why abstract nature shapes & recycled paper turn a 16-page booklet into a mindful call to pause.

🔗 Meet Gabriel on Instagram: https://www.instagram.com/goodshepherdgabriel/

Chapters from Today's Podcast:

00:00 Welcome & Introductions
01:00 A Fun Fact on Remote Teams & “Meeting” After 8 Years
03:00 Hood River Retreat → Zine Inspiration
05:10 Why Print Still Matters in a Scroll-First World
07:55 From Rebrand to Zine: Building the Design Template
10:30 Abstract Shapes, Nature Textures & Human-Centric Design
12:45 Spring Color Story & Copy / Design Sync-Up
15:00 “Pause” as a Gentle Call to Action
17:10 Paper Choice, Sustainability & Tactile Experience
19:00 Intention in Every Detail—Design + Copy Alignment
20:20 Sneak Peek: Ideas for the Summer Edition
21:55 Showcasing Clients Without Self-Promotion
23:50 Making the Zine Human, Helpful & Evergreen
24:59 Why Pausing Beats Endless Scrolling
25:54 How to Get Your Print-on-Demand Copy
26:20 Sign-Off & Next Steps

Total runtime – 26 min 36 sec.

Connect with Us:

Instagram: https://www.instagram.com/peacefulmedia/

020 | Skip the Parking, Embrace the Adventure | Washington Park’s Transit Secret

Season 2 · Episode 20

Thursday, April 10, 2025 • Duration 01:21:40

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Discover how public transit transforms a visit to Portland’s Washington Park into a joyful, stress-free, and sustainable adventure.
🌳 Check us out! 👉 https://peacefulmedia.com/

Ditch the parking drama and discover how public transit creates a better way to explore Portland’s Washington Park. In this episode, Jason joins Meghan McCloskey for a playful scavenger hunt while spotlighting the hidden gems, local stories, and community connections made possible through MAX and the free shuttle. It’s fun, it’s easy, and it’s the future of travel.

Learn More About Washington Park: https://explorewashingtonpark.org/
Connect with Meghan: https://www.linkedin.com/in/meghanmccloskey/

Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.

Chapters from Today's Podcast:

00:00 Welcome to Washington Park
02:30 Why Public Transit Beats Parking Chaos
05:44 Downloading the HOP App & Going Digital
06:14 Deepest Transit Tunnel in North America
07:33 Exploring Transit Options & Free Parking
08:59 The Joy of Riding MAX with Kids
10:41 Public Transit: Portland’s Best Kept Secret
11:47 Meghan’s Journey to Explore Washington Park
13:42 MAX Arrives + Accessibility Tips
16:07 Art, Nature & Regenerative Transit Adventures
18:21 Portland is Back, Baby
19:52 The Park as a Community of Destinations
21:41 Arriving at the World Forestry Center
23:06 Parkour Park & Fairy Clue Surprise
25:03 Indigenous Gateway Scavenger Hunt Begins 28:22 3.5 Million Visitors & Transit Goals 30:47 Parking Costs vs Public Transit 32:13 Art, Stormwater & Sage Clue Discovery 35:05 Baby Elephant Clue at the Zoo 38:09 Bookmark Clue + World Forestry Center 41:19 Visitor Info, Maps & Branding Talk 43:51 Top Selfie Spots & Fairy Findings 45:03 Crystals, Chipmunks & Oregon Magic 47:19 Vietnam Memorial Clue Reading 51:27 The City of Roses Clue 53:13 Boarding the Free Shuttle 54:04 Transit Pass & Equity Program Overview 56:04 Arts for All Program + Inclusive Access 58:53 Building a Commercial for Transit Messaging 1:00:23 Messaging, Marketing, and Accessibility in Action 1:02:52 Perceptions of Transit: Safety, Time & Clarity 1:04:17 Arriving at the Rose Garden 1:05:19 Washington Park as a Travel Destination 1:06:38 Every Rose Has Its Thorn (and Clue) 1:08:01 Roses and Thorns Reflection

019 | Why Following Your Passion is the Smartest Career Move

Season 2 · Episode 19

Thursday, February 27, 2025 • Duration 01:39:36

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Following your passion isn’t just a dream, it’s a smart career move! Learn how to stack skills, take risks, and build a purpose-driven life.
🌳 Check us out! 👉 https://peacefulmedia.com/

Is following your passion the smartest career move? Jason Miller & Karli Petrovic from Peaceful Media break down the real power of passion, skill stacking, and authenticity in career growth. Learn why courageously expressing your passion is the key to unlocking new opportunities, growing your brand, and surrounding yourself with the right people. Featuring insights from Brendon Burchard’s success and the story behind Project Everlasting, this episode will inspire you to embrace your passion, take action, and build a career that truly fulfills you.

Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.

Chapters From Today's Episode:

00:00 Intro to New Host Karli Petrovic!
11:12 The Power of Passion & Creativity
23:05 Skill Stacking for Career Growth
53:44 Courageously Expressing Your Passion
01:07:01 Brand Growth and Influence: AG1 & Business Strategies
01:10:29 Brendon Burchard’s Impact & Elevate Your Brand
01:26:10 The Importance of Your Network: You Reflect the 5 People Around You
01:28:35 The Wrap

Connect with Us:

Instagram: https://www.instagram.com/peacefulmedia/
Facebook: https://www.facebook.com/PeacefulMedia
Twitter: https://x.com/peacefulmedia
LinkedIn: https://www.linkedin.com/company/peaceful-media/

018 | Zero Waste Luxury With Good Juju

Season 2 · Episode 18

Thursday, February 13, 2025 • Duration 01:13:24

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Good Juju is redefining CPG with zero-waste beauty. Co-founders Lisa & Alexa share their mission to make sustainability truly accessible.
🌳 Check us out! 👉 https://peacefulmedia.com/

Good Juju is on a mission to transform the CPG (Consumer Packaged Goods) industry, one plastic-free product at a time! Founders Lisa Karandat & Alexa Monahan talk about their journey of launching a sustainable beauty brand, tackling plastic waste, and making zero-waste living truly accessible. Their shampoo bars alone replace up to 3 plastic bottles, proving sustainability doesn’t mean sacrificing quality. They discuss the challenges of sourcing biodegradable ingredients, navigating consumer expectations, and competing with big brands—all while staying true to their values.

Good Juju’s Website: https://hellogoodjuju.com

Lisa’s LinkedIn: Lisa Karandat

Alexa’s LinkedIn: Alexa Monahan

Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.

Chapters From Today's Episode:

00:00 Sustainability Challenges & The Need for Accessibility
06:23 The Founding of Good Juju & The Co-Founders’ Backgrounds
12:20 Why Shampoo Bars? Solving the Plastic Problem in Beauty
15:34 The Reality of Recycling & Waste Management Issues
19:31 The Business Responsibility to Offer Sustainable Choices
22:08 The Challenge of Sourcing Ingredients & Manufacturing Solid Products
25:05 The High Cost of Sustainability & Making Smart Trade-Offs
27:06 Overcoming Consumer Resistance & The Price vs. Performance Debate29:38 Marketing Sustainability Without Overwhelming Consumers32:24 Staying Motivated in a Challenging Industry35:12 The Disproportionate Impact of Climate Change on Low-Income Communities45:03 Challenging the Perception That Sustainable Products Underperform48:12 The Science Behind Formulating Effective Natural Products56:29 How Consumer Behavior Toward Sustainability Is Changing57:50 The Shift in Marketing from ‘Sustainability First’ to ‘Performance First’1:02:40 Emerging Innovations in Packaging & Product Design1:06:29 Continuous Product Improvement & Adapting to New Science1:08:01 Business Role Models: Learning from Patagonia & Other Women Founders

Build Your Business Like a Pro With Jimmy Farris

Season 2 · Episode 17

Thursday, February 6, 2025 • Duration 01:11:16

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Former NFL player Jimmy Farris shares the three pillars of success (preparation, reliability, and obsession) and how to build a winning mindset for business and personal growth.
🌳 Check us out! 👉 https://peacefulmedia.com/

What does it really take to build a business like a pro? Former NFL Super Bowl champion Jimmy Farris shares the winning mindset that fueled his transition from professional football to entrepreneurship and thought leadership. In this episode, Jimmy reveals the three essential pillars of success: preparation, reliability, and obsession—and why these qualities set apart high achievers in any industry. From his mentorship with Tony Robbins and Brendon Burchard to his time playing alongside legends like Tom Brady and Terrell Owens, Jimmy unpacks the lessons that shaped his career and personal growth. He discusses the importance of self-belief, modeling excellence, and relentlessly seeking wisdom, giving you a blueprint for success, no matter your industry. If you've ever struggled with self-doubt, imposter syndrome, or figuring out how to turn your passion into a thriving business, this episode is for you. Take small, consistent steps, embrace the grind, and start thinking like a pro!

Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.

Chapters From Today's Episode:

00:00 The Mindset Behind Success
02:15 How Obsession Separates the Great from the Good
08:32 Jimmy Farris’ Journey from NFL to Thought Leadership
18:47 Lessons from the NFL: Preparation, Reliability, and Obsession
27:11 The Importance of Mentors and Modeling Excellence
34:52 Overcoming Self-Doubt and Building a Personal Brand
42:19 The Transition from Athlete to Entrepreneur
48:29 Breaking Down the Three Pillars of Success
56:00 Shout out to the Current King of N.A. IPAs, Clausthaler (non-sponsored love)56:37 The Role of Mindset in Achieving Big Goals1:02:23 How Small, Consistent Steps Lead to Massive Results1:07:14 Success is a Process, Not an Event

016 | World Forestry Center: Growing a Non-Profit That Speaks for the Trees

Season 2 · Episode 16

Thursday, January 2, 2025 • Duration 01:16:09

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See how the World Forestry Center grows its mission as a non-profit to protect forests through authentic storytelling, community outreach, and innovative marketing!
🌳 Check us out! 👉 https://peacefulmedia.com/

In this episode of Marketing for What Matters, Jam from Peaceful Media visits the World Forestry Center to see how they create impactful connections between people and forests. Joined by Alli Gannett, Communications Director at the center, they discuss challenges and successes in nonprofit marketing. From leveraging micro-influencers to building engaging community events like Forest Pubs, Alli shares creative strategies for increasing public awareness and fostering donor engagement. Learn how the center balances art exhibits, event spaces, and storytelling to further its mission of tree conservation while connecting with new audiences!

Connect with Alli Gannett: Follow Alli on LinkedIn and visit the World Forestry Center’s website.

Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.

Chapters From Today’s Episode:

00:00 Introduction and Purpose of the Podcast by Jason
02:21 New Features and Double Click Segment
03:50 World Forestry Center and Its Mission
08:03 Alli Gannett's Role and World Forestry Center's Mission
13:20 Challenges in Marketing the World Forestry Center
17:58 Successful Campaigns and Future Plans for the World Forestry Center
48:04 Engaging with Micro Influencers and Community Outreach for the World Forestry Center
56:11 Fundraising and Donor Engagement for the World Forestry Center 1:04:11 Tour of the World Forestry Center1:05:16 Conclusion

015 | Insights from Season One that Mattered to Us Most

Season 1 · Episode 15

Thursday, December 12, 2024 • Duration 54:20

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In this Season One finale of Marketing For What Matters, we look back at the lessons that shaped our journey—authenticity, storytelling, and building trust in sustainable marketing. Plus, a sneak peek at what’s coming in Season Two!
🌳 Check us out! 👉 https://peacefulmedia.com/

Season One of Marketing For What Matters has been an incredible journey! In this finale, we reflect on the insights and stories shared over 14 episodes. We discuss the importance of authentic storytelling, building trust, and making sustainability more than just a buzzword. From diversity in leadership to overcoming challenges like greenwashing, we explore how businesses can create meaningful connections while driving impact.

Looking ahead, we’re excited to announce some big plans for Season Two! Get ready for even more practical tips, deeper team involvement, and updates on our path to B Corp certification. If you’re passionate about marketing that makes a difference, you won’t want to miss it.

Thank you for being part of our journey—let’s keep marketing for what truly matters.

Chapters From This Episode:

00:00 Season Finale: Reflections and Highlights
00:55 Diversity in Leadership: Lessons from Lauren Truslow
07:27 Collaborative Sustainability: Jason’s Key Takeaways
14:07 Authenticity in Corporate Sustainability: Insights from Gabriel Gordon-Harper
23:44 Avoiding Greenwashing: Transparency and Trust in Marketing
29:49 Applying Season 1 Lessons in Marketing
45:05 Exciting Updates and Plans for Season 2

Connect with Us:

Instagram: https://www.instagram.com/peacefulmedia/
Facebook: https://www.facebook.com/PeacefulMedia

Powering the Future with Gabriel Gordon-Harper of Avangrid

Season 1 · Episode 14

Thursday, November 14, 2024 • Duration 56:46

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Gabriel Gordon-Harper from Avangrid explains the latest trends in renewable energy and shares the challenges and innovations driving the industry.
🌳 Check us out! 👉 https://peacefulmedia.com/

Gabriel Gordon-Harper, Senior Originator at Avangrid, walks us through his professional journey and the current landscape of the renewable energy market. He explains how sustainability is transforming corporate strategies, from recruitment and retention to tackling large-scale project development. As we discuss the challenges of supply chain constraints, ethical practices, and grid interconnection, Gabriel remains optimistic about the energy transition. Learn how the Inflation Reduction Act is shaping the industry and the exciting technologies, like long-duration energy storage, that promise to power our future.

Connect with Gabriel Gordon-Harper:
Website: Avangrid

LinkedIn: https://www.linkedin.com/in/gabriel-gordon-harper/

Episode Links:

One Tree Planted

Chapters from Today's Episode:

00:00 Introduction to Gabriel Gordon-Harper
02:34 How Climate Change Shaped Gabriel’s Career
07:30 A Day in the Life of a Senior Originator
09:44 Challenges in Renewable Project Development
13:01 Ethical Considerations in Renewable Energy
21:21 Evolution of the Renewable Energy Market
26:00 Solutions and Innovations for Future Challenges
33:32 Motivations Behind Corporate Renewable Energy
38:40 The Role of Employee Values and Recruitment
45:39 Advice for Entering the Renewable Energy Sector
52:40 The Importance of Local Action

013 | Growing Your Regenerative Business: The Future of Sustainable Farming | Bob Quinn

Season 1 · Episode 13

Thursday, October 24, 2024 • Duration 01:15:49

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Bob Quinn sits down with us to explore regenerative business through sustainable farming, regenerative farming, and ancient grains.
🌳 Check us out! 👉 https://peacefulmedia.com/

Bob Quinn, a 4th-generation farmer, entrepreneur, PhD scientist, and author of Grain by Grain, shares his remarkable journey from conventional farming to becoming a pioneer in regenerative organic agriculture. As the founder of the Quinn Institute, partnered with the Rodale Institute, Bob educates farmers on the value of sustainability, organic practices, and the intersection of food, health, and environmental stewardship. This episode explores the history of industrial farming, the role of corporate influence, and how regenerative agriculture and sustainable farming can bring value to rural communities, our food systems, and the planet.

Connect with Bob Quinn: Learn more about Bob’s work at the Quinn Institute and follow him on LinkedIn.

Episode Links:

One Tree Planted

Chapters from Today's Episode:

00:00 – The True Cost of Cheap Food
00:59 – Introduction to Bob Quinn & His Journey into Regenerative Farming
03:56 – The Power of Food as Medicine
05:16 – Overview of the Quinn Institute's Mission
09:50 – The Shift from Conventional to Regenerative Farming
15:54 – Industrialization and Corporate Influence in U.S. Agriculture
27:35 – The True Cost of Chemical Agriculture
36:32 – The Relationship Between Agriculture and Healthcare
45:34 – Bob Quinn's Entrepreneurial Ventures and Philosophy on Value
59:26 – Building Relationships and Growing a Regenerative Business
1:06:01 – Bob Quinn's Future Plans

Marketing for What Matters – Details, episodes & analysis

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Marketing for What Matters – Details, episodes & analysis

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