Marketing for What Matters – Details, episodes & analysis

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Following your passion isn’t just a dream, it’s a smart career move! Learn how to stack skills, take risks, and build a purpose-driven life.
🌳 Check us out! 👉 https://peacefulmedia.com/

Is following your passion the smartest career move? Jason Miller & Karli Petrovic from Peaceful Media break down the real power of passion, skill stacking, and authenticity in career growth. Learn why courageously expressing your passion is the key to unlocking new opportunities, growing your brand, and surrounding yourself with the right people. Featuring insights from Brendon Burchard’s success and the story behind Project Everlasting, this episode will inspire you to embrace your passion, take action, and build a career that truly fulfills you.

Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.

Chapters From Today's Episode:

00:00 Intro to New Host Karli Petrovic!
11:12 The Power of Passion & Creativity
23:05 Skill Stacking for Career Growth
53:44 Courageously Expressing Your Passion
01:07:01 Brand Growth and Influence: AG1 & Business Strategies
01:10:29 Brendon Burchard’s Impact & Elevate Your Brand
01:26:10 The Importance of Your Network: You Reflect the 5 People Around You
01:28:35 The Wrap

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

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Good Juju is redefining CPG with zero-waste beauty. Co-founders Lisa & Alexa share their mission to make sustainability truly accessible.
🌳 Check us out! 👉 https://peacefulmedia.com/

Good Juju is on a mission to transform the CPG (Consumer Packaged Goods) industry, one plastic-free product at a time! Founders Lisa Karandat & Alexa Monahan talk about their journey of launching a sustainable beauty brand, tackling plastic waste, and making zero-waste living truly accessible. Their shampoo bars alone replace up to 3 plastic bottles, proving sustainability doesn’t mean sacrificing quality. They discuss the challenges of sourcing biodegradable ingredients, navigating consumer expectations, and competing with big brands—all while staying true to their values.

Good Juju’s Website: https://hellogoodjuju.com

Lisa’s LinkedIn: Lisa Karandat

Alexa’s LinkedIn: Alexa Monahan

Plant Trees with Us: Learn more about One Tree Planted and explore how you can contribute to reforestation efforts.

Chapters From Today's Episode:

00:00 Sustainability Challenges & The Need for Accessibility
06:23 The Founding of Good Juju & The Co-Founders’ Backgrounds
12:20 Why Shampoo Bars? Solving the Plastic Problem in Beauty
15:34 The Reality of Recycling & Waste Management Issues
19:31 The Business Responsibility to Offer Sustainable Choices
22:08 The Challenge of Sourcing Ingredients & Manufacturing Solid Products
25:05 The High Cost of Sustainability & Making Smart Trade-Offs
27:06 Overcoming Consumer Resistance & The Price vs. Performance Debate
29:38 Marketing Sustainability Without Overwhelming Consumers
32:24 Staying Motivated in a Challenging Industry
35:12 The Disproportionate Impact of Climate Change on Low-Income Communities
45:03 Challenging the Perception That Sustainable Products Underperform
48:12 The Science Behind Formulating Effective Natural Products
56:29 How Consumer Behavior Toward Sustainability Is Changing
57:50 The Shift in Marketing from ‘Sustainability First’ to ‘Performance First’
1:02:40 Emerging Innovations in Packaging & Product Design
1:06:29 Continuous Product Improvement & Adapting to New Science
1:08:01 Business Role Models: Learning from Patagonia & Other Women Founders

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

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Can we end Badvertising? Join us as we talk to Andrew Simms and discuss ethical marketing and climate action.
🌳 Check us out! 👉 https://peacefulmedia.com/

Andrew Simms, co-director of the New Weather Institute, delves into the pressing issue of bad advertising and its impact on climate change. Discover how high-carbon advertising shapes consumer behavior and learn about the campaign to ban ads for polluting products (Badvertising). Simms shares insights on ethical marketing, the power of sports sponsorships, and the urgent need for public information campaigns to combat greenwashing. Tune in to explore the intersection of advertising, consumer choices, and sustainability, and find out how you can contribute to a cleaner, greener future.

Episode Links:

Andrew Simms: Twitter
New Weather Institute: Website

Peaceful Media
One Tree Planted
Rapid Transition Alliance
New Weather Institute
Badvertising Campaign

Chapters From Today's Episode:

00:00 - Introduction to "Badvertising"
02:01 - Andrew Simms' Background in Environmental Advocacy
06:25 - The Disconnect Between Knowledge and Action
09:47 - Origins of the "Badvertising" Campaign
16:27 - What is the "Badvertising" Campaign?
23:12 - Local and National Efforts to Regulate Advertising
29:52 - Parallels with Tobacco Advertising Ban
36:26 - Impact of Sports Sponsorships on Climate Messaging
40:43 - Addressing Criticism and Revenue Streams
44:28 - Practical and Moral Leadership in Advertising
49:54 - Public Information Campaigns and Climate Crisis
53:00 - Conclusion and Final Thoughts

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

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How can businesses thrive sustainably? Find out valuable insights with John Davis on transforming business for the future!
🌳 Check us out! 👉 https://peacefulmedia.com/

In episode 008 of Marketing for What Matters, Jason interviews John Davis, director for the Center for Sustainable Business Practices at the University of Oregon. Curious how businesses can thrive by prioritizing sustainability and stakeholder value? John shares the competitive advantages of responsible business practices, the role of leadership in driving change, and the ethical considerations in AI development. Get into the value of qualitative research in understanding consumer behaviors and the significance of authenticity, integrity, and transparency in modern marketing.

Episode Links:

John Davis - LinkedIn

Center for Sustainable Business Practices

Summit for Sustainable Organizations 

Chapters From Today's Episode:

00:00 Guest Introduction: John Davis

04:04  John's Background and Role at University of Oregon

06:10  Importance of Business Transformation for Sustainability

09:01 Thought Experiment: Leading a Company

13:28 Ethical Considerations in AI Development

16:14 Framework for Transitioning to Stakeholder-Centric Business

21:26 Leadership Traits in Sustainability

28:51 Importance of Leadership in Personal and Professional Life

32:29 Shifting Marketing Strategies: STP to CAM

37:14 Qualitative Research in Understanding Consumer Behavior

45:03 Storytelling in Product Marketing

49:00 Marketing Strategies for Small Businesses

53:16 Integrity and Transparency in Modern Marketing

56:27 Challenges and Solutions for Brands Aiming to be a Force for Good

01:01:57 Role of Higher Education in Shaping Sustainable Business Practices

01:09:17 Planting Trees: One Tree Planted Initiative

01:10:39 Conclusion and Final Thoughts

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

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Curious about how to balance sales with sustainability in B2B?  This week we discuss with guest Brianna LePiane sustainable business growth strategies, client-centric sales, and the power of collaboration.
🌳 Check us out! 👉 https://peacefulmedia.com/

This week Fran interviews Brianna LePiane, a seasoned consultant in sustainable business growth. They delve into the importance of adopting sustainable practices and creating long-term growth strategies. Brianna shares her experiences in the sustainability space, from her inspiration in Guatemala to her focus on compostable packaging and ethical sourcing.  

Guest Information:

• Brianna LePiane, Sales Strategist
• LinkedIn: Brianna LePiane
• Website: Sustainable Product Sales

Episode Links:

• Block Chain for Climate: blockchainforclimate.org
• Noah Labinaz from Common Better: commonbetter.org
• Catherine Griffin from Impactable X: impactablex.com
• Food Stash Foundation: foodstash.ca
• Work on Climate: workonclimate.org
• Scale Collaborative: scalecollaborative.ca

Chapters From This Week's Episode:

00:00 Introduction and Episode Overview
02:15 Brianna LePiane on Sustainable Business Growth
05:30 Brianna's Journey in Sustainability: From Guatemala to Compostable Packaging
10:45 Ethical Sourcing and Supply Chain Management
14:20 The Role of Entrepreneurship in Systemic Change
18:10 Balancing Sales and Authenticity in Sustainable Business
22:30 Client-Centric Sales and Marketing Strategies
27:00 Collaboration and Seeking Expert Advice in Sustainability
31:45 Overcoming Negative Perceptions of Sales in Sustainability
36:00 The Importance of Rest and Natural Skill Sets for Entrepreneurs
40:20 Clear Communication and Emotional Intelligence in Marketing
44:50 Understanding Product Life Cycles and Supply Chain Emissions
48:30 The Future of Sustainability in Business: Challenges and Opportunities
52:15 Practical Tips for Sustainable B2B Product Sales
01:01:58 Sustainability, passion, and emotional management in business

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

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Join us as we talk to Hannah Ewing from One Tree Planted. Discover how easy it is to make a positive impact on the planet through reforestation. Learn about the organization's global projects, their approach to sustainability, and how businesses can get involved.
🌳 Check us out! 👉 https://peacefulmedia.com/

In Episode 6 of "Marketing For What Matters," Jason Miller interviews Hannah Ewing, the Director of Partnerships at One Tree Planted. If you're concerned about deforestation, wildfires, and the loss of biodiversity, this episode will inspire you. Discover how One Tree Planted simplifies reforestation efforts, making it easy for individuals and organizations to contribute.

Hannah shares her journey into the environmental sector and the impactful work One Tree Planted is doing globally. Learn about the organization's unique approach to tree planting, including how they ensure long-term success and community involvement.

Join us to understand the power of reforestation, the importance of choosing the right projects, and how businesses can integrate tree planting into their sustainability initiatives.

Guest Information:

• Hannah Ewing, Corporate Partnerships at One Tree Planted
• LinkedIn: Hannah Ewing
• Website: One Tree Planted

Episode Links:

• Peaceful Media: peacefulmedia.com
• One Tree Planted: onetreeplanted.org

Chapters from today's Episode: 

00:00 - Introduction: One Tree Planted
02:02 - Guest Introduction: Hannah Ewing
03:55 - Setting Intentions and Positive Messaging
05:21 - Hannah's Journey to One Tree Planted
08:10 - The Importance of Trees and Reforestation
11:18 - How One Tree Planted Stands Out
13:30 - Impact of Tree Planting Projects
21:40 - Corporate Partnerships and Goals
28:08 - Successful Campaigns and Initiatives
33:21 - Overcoming Misinformation and Greenwashing
46:55 - Advice for Sustainability Professionals
51:26 - Inspiring Books and Resources
55:57 - How to Get Involved with One Tree Planted
1:00:12 - Planting Trees with Hannah Ewing
1:02:21 - Closing Thoughts and Encouragement

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

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Title: Copywriting For Sustainability

Host: Jason Miller aka JAM

Episode Summary:

In this episode, Jason sits down with Kelcie Ottoes, a copywriter making waves in the sustainability space. Kelcie shares her journey from feeling unfulfilled in a tech job to becoming a leading voice in sustainable copywriting. She offers valuable insights into the importance of aligning professional work with personal values and the power of storytelling in marketing. The episode dives into Kelcie's unique approach to copywriting for sustainable brands, discussing her process, the significance of understanding the audience, and how to overcome common challenges in the industry.

Key Takeaways:

• Aligning Passion and Profession: Kelcie emphasizes the importance of finding fulfillment by aligning professional work with personal values.
• Power of Storytelling: Effective storytelling in marketing can drive significant change by emotionally connecting with audiences.
• Understanding the Audience: Conducting thorough audience research is crucial for crafting relevant and impactful copy.
• Transparency in Sustainability: Brands should embrace transparency and share their sustainability journeys, including setbacks, to build trust.
• High-Impact Marketing Components: Kelcie shares essential marketing components for sustainable brands such as case studies.
• Collaborative Spirit: The sustainability sector thrives on collaboration and sharing knowledge, which helps uplift all stakeholders.

Action Items:

1. Subscribe: Subscribe to "Marketing for What Matters" for more episodes on sustainability and marketing.
2. Connect with Kelcie: Follow Kelcie Ottoes on LinkedIn or visit her website at Kelcie Ottoes Copywriting for sustainable copywriting services.
3. Engage with Us: If you have feedback, suggestions, or want to recommend a guest, email us at podcast@peacefulmedia.com.
4. Support Sustainability: Learn more about One Tree Planted and consider how you can contribute to environmental efforts in your community.
5. Share the Podcast: Help spread the word about "Marketing for What Matters" by sharing this episode.

Episode Links:

• Peaceful Media
• One Tree Planted

Guest Information:

• Website:

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

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Title: Attracting Top ESG Talent

Host: Bo-Peter Laanen

Episode Summary:

In this episode, Bo-Peter interviews Dan Moussa from Talesca, who shares his insights on the intersection of sustainability, recruitment, and corporate responsibility. They discuss how top tech companies are shifting their focus towards sustainability to attract top talent, the importance of genuine sustainability efforts to retain employees, and the impact of new regulations on businesses, especially SMEs.

Key Takeaways:

1. Recruitment Driving Sustainability: Top talent in tech industries is increasingly drawn to companies with robust sustainability strategies.
2. Consumer Behavior Influencing Business: Consumer demand for sustainable products is pushing companies to adopt more eco-friendly practices.
3. Genuine Sustainability Efforts: Companies must ensure they are not greenwashing, as failing to deliver on sustainability promises can lead to high employee attrition.
4. Impact of Regulations: New sustainability reporting requirements are particularly challenging for SMEs.
5. Global Differences in Sustainability Progress: Different regions are at varying stages of implementing and benefiting from sustainability regulations.
6. Personal Commitment to Sustainability: Recruiters and professionals in the sustainability sector should embody their values.

Action Items:

1. Subscribe: Subscribe to "Marketing for What Matters" for more episodes on sustainability and marketing.
2. Connect with Dan Moussa: Follow Dan Moussa on LinkedIn or visit his website at talesca.com.au for more information.
3. Check Out Dan's Podcast: Listen to Dan's podcast with Talesca at Talesca Podcast.
4. Engage with Us: If you have feedback, suggestions, or want to recommend a guest, email us at podcast@peacefulmedia.com.
5. Support Sustainability: Learn more about One Tree Planted and consider how you can contribute to environmental efforts in your community.
6. Share the Podcast: Help spread the word about "Marketing for What Matters" by sharing this episode.

Guest Information:

• Dan Moussa on LinkedIn
• Talesca Website

Episode Links:

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

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Title: Leading Like Mother Nature

Host: Fran Rinaldo

Episode Summary:

In this episode, Fran interviews Lauren Truslow, the CEO of 3D Enviro, a small women-owned environmental remediation firm. Lauren shares her journey into sustainability, the challenges and rewards of leading a women-owned business in a male-dominated field, and her passion for environmental education and advocacy. They discuss the importance of fostering a team with shared values, the impact of childhood experiences on environmental awareness, and the need for both individual and collective action in addressing environmental issues.

Key Takeaways:

1. Importance of Early Environmental Exposure: Childhood experiences in nature can significantly shape one's passion for sustainability.
2. Balancing Personal and Professional Life: Being a mother and a CEO requires building a strong support system and finding ways to integrate personal values into business.
3. Compassionate Leadership: Women-owned businesses often emphasize compassion, understanding, and holistic approaches to employee well-being.
4. Challenges in Environmental Remediation: Environmental remediation involves addressing less glamorous but crucial aspects of sustainability.
5. Need for Systemic Change: While individual actions are important, large-scale policy changes are essential for significant impact.
6. Educational Outreach: Educating others about local environmental issues, like mercury contamination, is key to driving change.

Action Items:

1. Subscribe: Subscribe to "Marketing for What Matters" for more episodes on sustainability and marketing.
2. Connect with Lauren Truslow: Follow Lauren Truslow on LinkedIn or visit her website at3D Enviro.
3. Engage with Us: If you have feedback, suggestions, or want to recommend a guest, email us at podcast@peacefulmedia.com.
4. Support Sustainability: Learn more about One Tree Planted and consider how you can contribute to environmental efforts in your community.
5. Share the Podcast: Help spread the word about "Marketing for What Matters" by sharing this episode.

Guest Information:

• Lauren Truslow on LinkedIn
• 3D Enviro’s Website

Episode Links:

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.

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In this episode of "Marketing for What Matters," host Jam from Peaceful Media is joined by Tristan Cummins and Cori Chong, founders of Wakeful State, a video production company based in Honolulu, Hawaii. They share their journey from digital nomads to business owners, highlighting their passion for sustainability and storytelling. The discussion delves into their impactful projects with organizations like Sustainable Coastlines Hawaii and Kōkua Hawaiʻi Foundation, and their approach to video marketing that prioritizes high-quality, emotionally resonant content. Tristan and Cori also offer practical advice for small businesses on creating effective video content with limited resources.

Key Takeaways:

• Origins of Wakeful State: Tristan and Cori's journey from meeting in Hawaii to traveling as digital nomads and starting their video production company.
• Focus on Sustainability: The types of clients Wakeful State works with and their commitment to promoting sustainability through storytelling.
• Impactful Projects: Highlights of significant projects, including work with Sustainable Coastlines Hawaii, Kōkua Hawaiʻi Foundation, and United Airlines.
• Importance of Storytelling: The power of storytelling in emotionally connecting with audiences and driving action.
• Advice for Small Businesses: Tips for creating high-quality video content with limited resources.

Action Items:

1. Explore Wakeful State's Work: Visit Wakeful State's website to learn more about their upcoming projects.
2. Support Sustainability Efforts: Check out the Sustainable Coastlines Hawaii website to get involved or look for your own local cleanup efforts.
3. Create High-Quality Video Content: Identify your target audience and goals before starting a video project and Invest in quality visuals and sound to enhance your brand's credibility.
4. Get Comfortable on Camera: Engage with your audience regularly through video content to build trust and connection.
5. Incorporate Storytelling into Marketing: Highlight personal and impactful stories related to your business or cause.

Episode Links:

• Sustainable Coastlines Hawaii
• Kōkua Hawaiʻi Foundation
• Pledge to our Keiki

Guest Information:

• wakefulstate.com
  
  
• Instagram: 

Connect with Us:

• Instagram: https://www.instagram.com/peacefulmedia/
• Facebook: https://www.facebook.com/PeacefulMedia
• Twitter: https://x.com/peacefulmedia
• LinkedIn: https://www.linkedin.com/company/peaceful-media/
• Email: podcast@peacefulmedia.com
• Guest Inquiries: peacefulmedia.com/mfwm

Subscribe and Review:

If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.

Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.