Explore every episode of the podcast Marketing for Therapists - Inspiring Mental Health Professionals
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The Secret Ingredient Behind Magnetic Brands | 03 Jun 2025 | 00:15:25 | |
What makes a brand magnetic? In this episode of Marketing for Therapists, we dive into the art and strategy of brand positioning—what it really means, why it matters, and how to get it right. Whether you’re just starting out or looking to elevate your practice, you’ll discover the secret ingredient behind brands that naturally attract the right clients Spoiler: branding is not just your logo… and after this, it’ll finally make sense. 🔗 Learn more about us at kiaiagency.com | |||
| Solopreneur, Associate, or Clinic Owner? Choosing the Right Path for Your Therapy Practice | 14 May 2025 | 00:13:22 | |
This podcast episode of "Marketing for Therapists" explores the intersection of therapist personality types and business models. It outlines three primary models: solopreneur, associate, and clinic owner, highlighting the varying levels of marketing responsibility and resource allocation in each. The episode emphasizes the importance of aligning one's career stage and personality with the chosen model. Key takeaways include the time-intensive nature of solopreneur marketing, the benefits of outsourcing for solopreneurs, the strategic importance of consistent branding (beyond just design), and the need to focus marketing efforts on addressing real client needs and questions. The episode concludes by encouraging therapists to consider their individual goals and preferences when selecting a business model. | |||
| From Local to Global: What happens when your therapy website works? | 04 Apr 2025 | 00:13:40 | |
Can a client from halfway around the world find you through your website? Yep—it happened. In this episode, Rod and Dani share two real stories that show how smart design, SEO, and clear messaging can transform your therapy practice. You’ll hear how one hypnotherapist reached global clients, and how a child chose a clinic simply because the website “felt right.” These aren’t just marketing wins—they’re moments of connection made possible by intentional branding. If you’re still wondering whether your website really matters… this episode is for you. Learn more at kiaiagency.com | |||
| Convert or Confuse? Website Tips Therapists Need. | 21 Mar 2025 | 00:13:15 | |
In this episode of Marketing for Therapists, Rod Pancine and Daniela Torres dive into the dos and don’ts of therapist websites. From cluttered layouts and confusing navigation to missed opportunities for connection and conversion, we break down the most common mistakes people make when building their own sites—and how to fix them. You'll also hear practical tips to make your website more than just a digital business card: a powerful tool that attracts, engages, and converts the right clients. Thinking of refreshing your site or starting from scratch? This one’s for you. 💡 | |||
| Episode 1: Meet the Hosts & The Power of Positioning | 03 Mar 2025 | 00:13:00 | |
Welcome to the first episode of Marketing for Therapists! Meet your hosts, Rod Pancine and Daniela Torres, as they share their journey in helping therapists build thriving practices through strategic marketing. In this episode, we break down the basics of positioning—why it matters, how it impacts your practice, and the key steps to create a brand that attracts the right clients. Whether you’re just starting out or looking to refine your approach, this episode lays the foundation for sustainable growth. Let’s set your practice up for success! 🚀 by | |||