Explore every episode of the podcast Marketing Director Daily
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Marketing campaigns take a ton of effort to think up, plan, organize, execute, measure, optimize, and report—and if you're not careful, you can spend all that time and effort and exhaust your budget with very little to show for it.
But once you understand the three stages of successful marketing campaigns, you can instantly and effortlessly get better results from yoru campaigns without the overwhelm.
To make your marketing predictable and consistent.
It all starts with figuring out how systematic is your marketing right now.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
The Most Important Question For Every Marketing Director
There’s one question I ask every marketing director when they join the Advisory Board.
And it’s the most important question you need to think about - and answer.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
In marketing, you can spend a lot of time doing activities. But what really matters are the outcomes. The question is…will doing the right activities lead to the desired outcomes? Let’s talk about it.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Every marketing director suffers from the broken fan problem.
I guarantee you're dealing with it right now.
Here's what it is and how to fix it.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
The Most Important Question For Every Marketing Director
There's one question that will determine your success and your future as a marketing director.
And most marketing directors don't even know about it.
Here's the question - and how to think about the answer.
So you can be successful in your role today and in the future.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
And that's difficult for a ton of different reasons.
But before worrying about RoI...
First you need to fix your RoE.
Here's why - and how.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Here's how to get unstuck and make consistent progress easily...
Even if you feel overwhelmed and behind.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Every day as a marketing director can feel overwhelming, defeating, and like you're not making any progress.
That is...until you learn the 1% Solution.
Because it changes everything.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Want to know the easiest way to get lots of leads?
Here's the recipe for getting tons of leads fast without lots of effort and even if you have no budget or a tiny team.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Here's what buying the most advanced bird feeder on the market taught me about marketing.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
There's an important term in marketing you need to know:
Brandwidth
Listen in to learn what it is and how to create it.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
What a letter from the IRS can teach you about marketing.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
There's a popular saying in marketing that I guarantee you've heard before.
But I had completely misunderstood it until recently.
Here's what it really means.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
The best marketers all have this one thing in common.
And here's how to make it your greatest asset.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
The Min Max Rule For Evaluating Marketing Performance
The Min Max Rule is a useful way to think about how you manage expectations and evaluate progress.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
The most successful marketing directors all do this ONE thing every day.
It's easy to do and will make managing the stress and chaos so much easier.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
I'm excited to announce the Marketing Director Momentum 2024!
A 2-day conference exclusively for marketing directors in Orlando, Florida.
Join us for connection, confidence, and coaching to make next year the best one yet.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
How To Manage Anyone Easily (Even Sales or the CEO)
You need help from other people to do your marketing.
But often those people don't do what you want or need.
Here's the easy way to manage anyone (even Sales or the CEO) to get them to do what you want.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Creating a Powerful Message (And The French Uber Driver)
Creating a powerful message isn't about shouting the loudest.
It's about whispering the right words so your ideal clients want to listen.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Reporting the status with a bunch of metrics doesn't help anyone.
And it wastes a ton of your time.
Here's how to do reporting that's actually useful - and leads to better results.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
You either need more volume or more conversions. Or maybe you need both.
Let's talk about which to focus on and how to get it.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Ever feel like you're playing tug of war with leadership about what marketing is and what you should do?
Here's the right way to think about it - and how you can win every time.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Ever feel like you're falling forward and can't catch yourself?
Here's why that happens and how to stop it.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
The 2-minute Rule will make you instantly more productive.
Take a break from the overwhelm and listen in to learn what it is, why it's awesome, and how to do it right now.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
It's Time To Audit Your Marketing (Here's Why & How)
Your marketing needs a check-up. And you should be giving it one regularly.
Here's the why and how of getting or doing an audit to cut the waste, get better results, and gain confidence in your marketing.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
The Most Powerful Marketing Tactic (That You Aren't Doing)
This one thing makes all of your marketing so much easier.
And yet, most marketing directors aren't doing it.
Let's fix that.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Every marketing director needs approvals. Or do they?
Here's how to speed up your approvals or skip them entirely.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Most Marketers Are People Pleasers (And That's Not Good)
Most marketing directors are people pleasers. And if you are, this episode will help you realize why that's a problem and what to do about it - so you can help yourself and still make everyone happy.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
There's a magic formula in marketing. And it will help you find the biggest bottleneck and the biggest opportunity in your marketing.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
When marketing gets hard, here's the reminder you need to keep going.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
After years of coaching marketing directors, here are the 3 things I've found that the most successful marketing directors do every day.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Most of your marketing efforts, time, and budget are wasted. Here's what to do about it.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
SEO can be overwhelming and challenging to earn (and keep) your rankings.
But this little-known tactic makes earning top rankings super fast and easy.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
When one quarter ends, another begins. And you're often left wondering - what did I really accomplish? And why didn't we do more?
Here's how to win the Quarter In Advance.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Marketing Directors must delegate work - but most don't know how to do it effectively. Here's the big idea you need to know and the process to make it happen.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
There are 5 foundations that are KEY to success as a marketing director. Learn what they are and why they are so critical to your success.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Want more budget? Here's the most important thing you need to know.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Marketing relies on content. Learn how to play Content Battleship to create powerful content easily.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Your website has "thank you" pages. Here's how to make them do something useful.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
How To Attract Endless Customers (And Have Fun Doing It)
I found something fascinating the last time I was in NYC. And I realized it's the key to attracting endless customers.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Sometimes it can feel like the work of a marketer never ends. Here's a different perspective.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
They say you can have it Fast, Cheap, and Good - but you can only pick two. I disagree. Here's how to finish any marketing project faster, cheaper, and easier.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
You're invited to the Marketing Leader Roundtable - and you don't want to miss it!
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
The DRY principle is one of the simplest and most powerful things I've ever learned. It's saved me tons of time and effort - and it will do the same for you.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Special episode! A conversation with Paul Minors, a productivity expert and Asana Solutions Expert on how marketing directors can be more effective and productive.
Check out Paul's website at www.minorco.com
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Disney has a marketing secret - and it's absolutely genius. Here's what it is and how you can steal it.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.
Reporting is much simpler and more effective when you think about it this way.
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details.
- Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director.