Why do some products pop while others don’t?

On this episode, host Jenn Mancusi sits down with Laurier Mandin, author of "I Need That" and founder of Graphos Product, who's spent over 30 years helping innovators position and market consumer and B2B products.

Listen in to learn how to make your product a “must-have” by identifying the deeper need it fulfills. Explore practical frameworks for repositioning your existing product to trigger genuine necessity. If you're struggling to convert prospects into customers, this conversation is for you.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Think your brand lives on your website? Think again.

On this episode, host Jenn Mancusi sits down with brand strategist Stephen Pruitt to explore why the strongest brands are built from the inside out.

Learn how to align your team around your company's story before worrying about external marketing, practical frameworks for getting employees to authentically represent your brand, and why your culture might be your biggest competitive advantage.

If you're struggling to scale your brand message, this conversation will change how you approach branding entirely.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Today we're diving into the often misunderstood world of brand messaging and how it directly impacts your bottom line with brand strategist Kate DiLeo. Kate has helped hundreds of companies, from bootstrapped startups to $50 million enterprises, develop compelling brand messaging that drives revenue. Kate's unique approach makes brand messaging accessible and practical, especially for founders and CEOs who might find traditional branding concepts too "fluffy."

On today's episode of "Marketing, Demystified," we discuss the critical intersection of marketing technology and authentic human connections with marketing strategist and entrepreneur Casey Cheshire 🎤 . As the Chief Evangelist at Ringmaster Conversational Marketing, Casey has spent years helping businesses bridge the gap between complex marketing technology and genuine customer interactions.

On Episode 63 of “Marketing, Demystified,” we are thrilled to welcome Neal Schaffer, a globally recognized digital marketing expert who has been helping businesses leverage social media for over 16 years.

As the author of multiple bestselling books, including "The Age of Influence" and "Maximizing LinkedIn for Business Growth," Neal serves as a Fractional CMO for numerous companies and teaches at prestigious institutions like UCLA Extension and Rutgers Business School. Neal brings a unique global perspective to digital marketing, having helped entrepreneurs and businesses worldwide grow through strategic use of social media, content, and influencer marketing.

Join him and Jenn Mancusi for this informative discussion.

Connect with Neal Schaffer here:https://nealschaffer.com

Connect with Growgetter, your growth marketing partner here:http://growgetter.io

Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. To help us navigate these shifts, Jenn Mancusi is thrilled to talk with Chad S. White, Head of Research at Oracle Digital Experience Agency and author of "Email Marketing Rules."

Chad has served as the lead email marketing researcher at several major email service providers and is known for his deep insights into email marketing trends and best practices. During his nearly 20 years in the industry, he’s written nearly 4,000 blog posts and articles about email and digital marketing.Join us for this episode of "Marketing, Demystified."

Connect with Chad here: https://www.linkedin.com/in/chadswhite/

Need help with your marketing? Contact Growgetter here: https://www.growgetter.io/contact/

Reaching global audiences has never been more possible - or more complex. The old saying that everyone is connected by six degrees of separation has evolved to being separated by six pixels.To explore this concept and how businesses can leverage it, Jennifer Mancusi welcomes Mitch Joel, co-founder of ThinkersOne and author of "Six Pixels of Separation" to Episode 61 of "Marketing, Demystified" Mitch has been called a marketing and communications visionary, helping businesses understand how to thrive.Join us for this conversation.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Marketing strategies can be impossible to pull off when leadership teams aren’t even aligned on their overall brand strategy.

But when everyone is aligned, it can be magic. To unpack this topic, Jennifer Mancusi is joined by author and host of the Just Branding podcast, Matt Davies. Matt is a leadership advisor, consultant and strategist helping maverick business leaders shape the future.

Connect with Matt: https://www.mrmattdavies.me

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Partnerships of all different types matter and can help our businesses grow. One that can easily be overlooked is the role of influencer partnerships (aka influencer marketing). It's about leveraging deep industry expertise, technical authority, and trusted voices to drive real business growth. To discuss that topic, Jenn Mancusi is joined by Anton Shulke, Head of Influencer Marketing at Duda and former SEMrush leader. Anton has spent years mastering the art of influencer partnerships.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Marketing can feel like a tug-of-war between data and creativity. While we have more customer data than ever before, many marketers struggle to turn those numbers into meaningful connections. But it's possible and that's exactly what we're diving into on this episode of "Marketing, Demystified" when Jennifer Mancusi chats with Zontee Hou, author of "Data-Driven Personalization" and Managing Director at Convince & Convert.

Join us and grab a copy of her book here: https://www.amazon.com/Data-Driven-Personalization-Consumer-Insights-Generate/dp/1398614602/ref=sr_1_1?crid=MHNGXJXGSZQI&dib=eyJ2IjoiMSJ9.GsXuLUx1Q4Ps-jzi5E7XTKzQbZmLZwj8H6aQnac0bWQ.q-w8SguajiwKXmbeAVGJrhUrxTSTgVIrZztVoB2gyQ8&dib_tag=se&keywords=zontee+hou&qid=1733446058&sprefix=zontee%2Caps%2C322&sr=8-1

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

On this episode of the "Marketing, Demystified" podcast, let's dive into the heart of what makes brands truly resonate - their soul. In a world dominated by AI and automation, how do we keep marketing human?

That's what Jennifer Mancusi will explore with Siew Ting Foo, author of "Building Brands with Soul.” Drawing from over 25 years of global marketing experience, she's dedicated to helping brands maintain their humanity in an increasingly digital world.

Join us and grab a copy of her book: https://www.amazon.com/Building-Brands-Soul-humanising-creating/dp/9811756058/ref=pd_ci_mcx_mh_mcx_views_0_image?pd_rd_w=oXtmw&content-id=amzn1.sym.bb21fc54-1dd8-448e-92bb-2ddce187f4ac%3Aamzn1.symc.40e6a10e-cbc4-4fa5-81e3-4435ff64d03b&pf_rd_p=bb21fc54-1dd8-448e-92bb-2ddce187f4ac&pf_rd_r=9FJ2KNEE9FFA5K1AX42P&pd_rd_wg=NOlaB&pd_rd_r=02d4ffd8-713a-4861-af2e-a0fa750dda34&pd_rd_i=9811756058

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

When we look at some of the most successful B2B brands today, we see that they're creating compelling content, running video channels, and building engaged audiences just like media companies do.

On this episode of "Marketing, Demystified," we’ll explore why modern B2B companies need to think and operate like media companies to succeed. Here to break this down is Jon Leiberman, a veteran storyteller with over 25 years of experience bridging media, communications, and B2B marketing.

As former VP of Content at Demandbase, Jon built a global content operation that drove millions in pipeline revenue. He's also a SiriusXM host and professor of Corporate Storytelling, giving him unique insights into how B2B companies can adopt media principles to transform their marketing.

Join Jon and Jennifer Mancusi for this conversation.

Are your marketing efforts helping sales close deals? On this episode, host Jenn Mancusi is joined by Colin Specter, SVP of Global Sales at Orum.

Learn what sales teams actually need from marketing to hit their numbers, the biggest disconnects that kill pipeline, and how AI is changing what buyers expect from the entire sales and marketing process.

If you want to know whether your marketing efforts are truly driving revenue or just looking good on paper, this conversation will give you the sales perspective you need.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Marketing funnels can feel like a maze of uncertainty. One wrong turn - whether it's misaligned messaging, poor timing, or awkward transitions between stages - and potential clients disappear into the ether. Add in complex buyer journeys with multiple touchpoints across various channels, and it's no wonder many businesses struggle to create funnels that consistently convert prospects into booked appointments.

On this episode of "Marketing, Demystified," Jennifer Mancusi talks with Terence Tam about the topic. He has mastered the art of creating marketing funnels that consistently generate quality appointments and is the Chief of Radicalness at Radical-Marketing and former founder of multiple successful companies. He brings a wealth of knowledge in lead generation and appointment scheduling, helping businesses transform their scattered marketing efforts into streamlined systems that work.

Join us.

Getting noticed in email inboxes can feel like trying to be heard at a rock concert.

\We all know those emails that instantly get deleted or forgotten - and then there are the ones we can't help but open and act on. What makes the difference?

That's what we're exploring with Auroriele Hans, a certified email strategist who's mastered the science of standing out in cluttered inboxes.

Auroriele helps B2B SaaS companies transform their messaging from easily overlooked to impossible to ignore. Welcome to the show, Auroriele.Join her and Jennifer Mancusi for Episode 54 of "Marketing, Demystified."

On the heels of our last episode on the new rules of marketing and PR, let’s dive a bit deeper into the topic of B2B public relations with author Michelle Garrett. Michelle is an expert at positioning clients as thought leaders and securing earned media coverage that matters. Jenn Mancusi talks with her on Episode 53 of "Marketing, Demystified." Join them live.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

What works and what doesn’t certainly is an ever-moving target in the world of marketing. But the way we do marketing is vastly different today from just a few years ago. David Meerman Scott has continuously chronicled the change in his book - now in the 9th edition “The New Rules of Marketing & PR” and he’s here to help us understand the new rulebook. Join Jennifer Mancusi and him for this discussion.

Grab a copy of his book here.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

On the heels of an episode on consumer trust as a business differentiator let’s continue to find out how brands can stand out by showing up authentically.

That's what we'll uncover on this episode with renowned brand positioning expert Kathy Galloway Known as "The Clarity Wizard," Kathy has over 20 years of hands-on experience in the CPG industry across 30+ product categories. She's helped countless brands align their messaging with core values, create meaningful consumer connections, and stand out authentically.

Join us for this episode of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

​​In a world where skepticism runs high and attention spans run low, how can B2B marketers build genuine connections, trust and drive growth? That's what we'll uncover with our guest, Philipp Kristian, an international trust keynote speaker and luminous global voice on trust. Philipp has spent a decade in Fortune 500 digital innovation, advised unicorn-status tech companies, and authored two books on trust as the superpower of humanity. He's here to inspire us to mind distrust and win with trust. Join Phillip and Jennifer Mancusi for this live conversation

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

In an era where data is king and technology is evolving at breakneck speed, it's crucial for businesses to stay ahead of the curve. We'll explore strategies, tools, and techniques that are reshaping the marketing landscape and help companies achieve growth.

To discuss that topic, Jenn Mancusi is joined by Sheri Otto, a top B2B marketing strategy voice and growth marketing manager at Redwood Software. Join us for this episode of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Account-based marketing is certainly a way to get in front of the right target buyers with highly personalized outreach.

On Episode 48 of "Marketing, Demystified," we’ll explore lifecycle ABM. Marcelo Fernandes, Global Head of Adoption and Account-Based Marketing at SAP, joins Jennifer Mancusi to discuss how to use ABM across the customer lifecycle.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Marketing works - we know that. But there are some common barriers that get in the way. The good news is that it’s possible to jump over them—or, at times, run through them - perhaps. To discuss the topic of common challenges, Jenn Mancusi is joined by Drew Neisser, author of “Renegade Marketing” and founder of CMO Huddles. Join us.

More about the CMO Super Huddle: https://cmohuddles.com/super-huddle

Drew's quick wins: https://docs.google.com/document/d/1QPqniqf1xw53jN2LBrJ9yYKubzyqJMpxqM3vt4vA8pk/edit

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

On the heels of Jennifer Mancusi's recent episode on customer journey mapping, let’s talk about breaking things down even further. And that can involve the use of micro funnels. To discuss that topic, Jenn is joined by Amanda Groves, Groves, VP of Product Marketing at Enable, a rebate management software company. She’s a two-time Top 100 Product Marketing Leader, Mom of two, and Ultramarathoner.

Join us for this episode of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Is your content getting lost in the noise, or is it bold enough to define your category?

On this episode, host Jenn Mancusi is joined by Kristen Rocco, Founder of Bold & Noteworthy Marketing.

Learn why 60% of B2B content fails to move the needle, how to break free from the content commoditization trap, and Kristen's four-phase framework to take your content from forgettable to category-defining.

If you're tired of creating content that blends in with your competition, this episode will show you how to stand out and lead conversations in your industry.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

It can be easy to overlook building a brand and raising brand awareness, because, well, companies have to win the current quarter. But what role does brand awareness have in winning all the quarters, and how does it impact sales?

To discuss that topic, Jennifer Mancusi is joined by Allyson Havener, SVP of Marketing and Community, TrustRadius, a software platform that helps buyers make informed decisions. Join us for this episode of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Read the B2B Buying Disconnect Report here: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis

Learn more about TrustRadius: https://www.trustradius.com

Podcasting works in B2B. It’s a great way to connect, share, and keep building your company and your image. Industry conferences now even have podcast stages. More and more people - including in Market Research - start podcasts. And most - if not all - need guests.

What’s in it for the guests? In other words, why is guesting on podcasts a good strategy?

To discuss that topic, Jennifer Mancusi is joined by Jessica Rhodes, founder of Interview Connections, which helps business leaders find the right podcasts to be a guest on. Let’s demystify marketing together. Join us.

Learn more about Interview Connections: https://interviewconnections.com

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

A customer journey can end up anywhere - including with a competitor - when you didn’t map the customer journey as well as it could have been done. So how to do customer journey mapping is what Jenn Mancusi discusses today.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Being customer-centric and creating the best marketing or user experience in general with the customer top of mind can be easier said than done.

Just take the example of copy. Strategists determine the direction, writers craft it and then some manager approves it. Everyone brings their perspectives by default - so how do we always shift those perspectives to be from the customer, the person who should find value in the content and experience.

To discuss that topic, Jennifer Mancusi is joined by Debbie Levitt, author of “Customers know you suck.” Let’s demystify marketing together on Episode 42 of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

One way to do better marketing is to be crystal clear about the target audience. Marketing personas are helpful for operationalizing that. But that leads us to the question: How do you create a marketing persona? Jenn Mancusi explains on this episode of “Marketing, Demystified.”

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Marketing programs can be prone to jumping into doing, and don’t get us wrong, for marketing to work, there has to be implementation.

But for that implementation to be effective, there has to be a strategy and strategies informed by market research can drive even better marketing ROI.

To discuss that topic, Jennifer Mancusi is joined by veteran market researcher Brian Monschein.They discuss the current state of research in marketing and what works and what doesn’t.Join them for this episode of “Marketing, Demystified.”

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

At times, the B2B buying process can be frustrating, dare we say infuriating. How are decisions made? What’s the actual process?

Kerry Cunningham, research and thought leadership at 6Sense, joins Jennifer Mancusi on this episode of "Marketing, Demystified" with the answers.

They discuss:

• Why can the B2B buying process be so difficult for companies?
• What understanding can make it easier?
• How are decisions actually made?
• How to win deals before sales even gets involved
• What’s the role of content?

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Insights professionals are great at market research, but how can they effectively "market" the importance of their work internally? It can be a challenge, which is why Jennifer Mancusi discusses the topic on this episode of "Marketing, Demystified" with Mark Adams, Brand Consultant for the Hollywood A-List.

Mark is a serial entrepreneur and award-winning global thought leader at the intersection of technology, entertainment, and brand building. He has successfully founded and sold three companies and has extensive experience leading digital transformation for over 100 entertainment brands and public figures. After one of his startups was acquired by Vice Media in 2015, Mark became their Chief Innovation Officer, launched six new ventures, and won numerous awards including Emmys, Cannes Lions, and even Oscar nominations.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

More about Mark: https://www.mach49.com/team/mark-adams

With organic social media reach at times in a race to the bottom, paid social media strategies can be worth betting on for many B2B brands.

A targeted LinkedIn ad - including as part of an account-based marketing strategy - can do wonders. So what are brands to do and how do they spend money strategically?

To discuss the topic, Jennifer Mancusi is joined by Jonathan Bland, Co-founder of Omni Lab and a paid media expert for B2B brands.

Connect with Omnilab: www.omnilabconsulting.com

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

It takes a village … or a community. When companies build communities, and those communities grow, those companies grow as well. In short, they are driving ROI through community-led growth.

But what is that, and how do you do it? To discuss the topic, Jennifer Mancusi is joined by Kathleen Booth, SVP of Marketing and Growth at Pavillion, the premier community of B2B go-to-market leaders.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Is your brand getting lost in the noise?

On this episode, host Jenn Mancusi is joined by Lynn Tickner, StoryBrand Certified Guide and Founder of Ink & Key, to explore why most brand messaging falls flat.

Learn how to spot the warning signs that your message is confusing customers, the StoryBrand framework that transforms unclear messaging into conversions, and Lynn's three-stage process to become the brand people think of first.

Want to apply the framework to your own business? Download the free StoryBrand BrandScript template mentioned in the episode to follow along and start clarifying your message today: https://storybrand.com/downloads/8.5x11-BrandScript.pdf

Looking for more tools to strengthen your brand message? Check out Lynn's free resources: https://www.inkandkey.com/resources

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io.

Storytelling in business might be a buzzword, but that’s because good storytelling does create the right kind of buzz. 

And that starts from the top - the leaders. So, how do leaders tell better stories? Stories that inspire, that enable, empower, and prompt people to get stuff done? 

Best-selling author Paul Smith joins Jenn Mancusi to discuss that topic. As the author of 5 books, he helps leaders, salespeople, and parents draw on the art of storytelling to be more successful. 

Connect with Paul and get copies of his books on his website: https://leadwithastory.com

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

The next generation of marketers is upon us and it’s looking way different from previous generations. Expectations of results are higher. Everything can be measured and now there’s AI. How are they getting ready?

To discuss that topic, Jenn Mancusi is joined by global marketing leader in SaaS and high-tech Cheryl Rodness, Area Vice President, Marketing & Strategic Growth Initiatives at Calix. She is developing next-gen marketers through intern programs and early-career growth programs.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Sure, everyone can create content, and many do, but truly aligning content with the right stages of the customer journey is a bit of an art and a science. 

To dive into that topic and learn how to get started, "Marketing, Demystified" host Jennifer Mancusi chats with Sara Giddens, MBA, Director of Growth Marketing & Strategy at Kahua, a capital program and construction project management software, and expert on the topic.
Join us.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Change, change, change - it’s the only constant nowadays, it seems, but how can you navigate the need for change to keep thriving as a business.

To discuss that topic, Jennifer Mancusi is joined by Megan Bowen, the CEO of Refine Labs, a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies.

Join us.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Let's talk about making the most of your marketing and sales funnel! It's important to focus on creating a smooth and enjoyable experience for your potential customers and determine how to streamline your funnel.

In part, that can happen through conversion rate optimization. Jennifer Mancusi talks to world-renowned conversion rate optimization expert Talia Wolf, founder and CEO of Getuplift, a company that helps marketers become customer-driven. She is a globally recognized conversion expert and has spoken on stages such as Google, MozCon, CTAconf, Search Love, and many more.

Join us for Episode 31 of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠http://growgetter.io

We'll share an early look at Google's new AI Search, and discuss how it will impact your SEO and SEM strategies. Join Jenn Mancusi for this episode of “Marketing, Demystified.”

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠http://growgetter.io

You know we are fans of storytelling to drive growth here at Growgetter. But what separates storytelling from strategic storytelling? 
On this episode of "Marketing, Demystified," Jenn Mancusi is joined by Bill Harper, chief creative officer at BrandBoss HQ, to discuss the topic. Bill has created brand strategies and creative campaigns for more than 300 global brands, and will share his top tips.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠http://growgetter.io

Marketing consists of several areas of focus - demand, brand, content, and product marketing.

In this episode of "Marketing, Demystified," let’s dive into the role of product marketing and why it’s important.

Host Jennifer Mancusi is joined by Morgan Lehmann, senior director and head of product and solutions marketing at SurveyMonkey, to discuss the topic. She’s been named a Top 100 product marketing mentor by Sharebird.

They discuss:

• What is product marketing?
• When do companies need product marketing?
• The role of product marketing in a go-to-market strategy
• And more...

Join us.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠http://growgetter.io

On this episode of "Marketing, Demystified," host Jennifer Mancusi chats with Guy Kawasaki, a longtime business leader who got us to put the links into our LinkedIn comments. 
He’s on a quest to help people transform their lives, and his new book “Think Remarkable: 9 Paths to Transform Your Life and Make a Difference” is out now. 
Join us and grab a copy of his book here: https://amzn.to/3IKL2Kh

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠http://growgetter.io

Once companies understand their target buyers, offerings and have found their place in the market, it’s crucial to get the brand positioning right. But how? It’s definitely a process and includes four critical components. Jenn Mancusi discusses those pieces on this episode of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠http://growgetter.io

Is your marketing team moving fast enough for today's market?

In this episode of Marketing, Demystified, host Jenn Mancusi sits down with Greg Kihlström, creator of "The Agile Brand" methodology and ICP Agile Certified Coach, to explore how Fortune 500 companies are elevating their marketing operations with agile principles.

Learn why agility matters and the practical steps to operationalize agile marketing in your organization. If you're tired of watching competitors outmaneuver you while you're stuck in lengthy campaign cycles, this episode is essential listening.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Does B2B marketing really need to be so dull and dry?

That’s the key question we’ll be exploring in this episode of "Marketing, Demystified" with Elliott Curry, a B2B marketing expert with over 15 years of experience working with major brands.

Elliott is an advocate for injecting more creativity, emotion, and even humor into B2B campaigns to capture attention and connect with decision-makers on a more human level.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io

Artificial intelligence can be used in a variety of ways in marketing, and you can even find a list of 27 AI-powered marketing tools on our blog at growgetter.io.

That’s also true for search engine optimization, which is a great way to drive marketing results. To get a deeper look at how to use AI specifically in your SEO strategy, Jennifer Mancusi is joined by digital marketing guru Neil Patel on this episode of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Work with Growgetter at http://growgetter.io.

Plenty of companies grapple with developing B2B marketing strategies that deliver real impact and ROI. But with the right approach, it's possible.

Guest Nirosha Methananda, who unlocks growth for B2B brands through creative marketing strategies rooted in analytics and innovation, shares what goes into a good B2B marketing strategy.

Let's find out what a successful B2B marketing strategy looks like and how companies can use it to drive results.

Connect with Nirosha here: https://www.linkedin.com/in/nirosham/

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Connect here: http://growgetter.io

Do you struggle to prove the value of your marketing efforts? 
Discover how to demystify marketing success and deliver quantifiable results with our guest Ali Jawin, SVP and Head of Global Marketing at Outreach. 
Tune in as she shares strategies for making marketing more measurable and driving growth at your organization. 
Join us for this conversation.

"Marketing, Demystified" is presented to you by Growgetter, your growth marketing partner.