Marketing Corner – Details, episodes & analysis

It’s a conversation no one wants to have, but it’s one we need to normalize. So let's talk about it.

Layoffs happen. A lot. To pretty much everyone. And while it stings, it’s not the end of the world.

In this episode, Jen and Casper get real about their own experiences with layoffs: what helped, what they wish they had done differently, and how they turned frustration into momentum, including:

- The very, very real 7 stages of grief

- Focussing on what you can control when everything feels lost 

- Keep your network warm before you need it Not burning bridges (even if it would feel amaaaaaazing)

We'll also do some myth-busting around how protected you *really* are when you're on parental leave.

All this and more is broken down in the episode.

In this episode, Jen and Casper break down something every marketer thinks they have nailed - but often haven't: Marketing Strategy Fundamentals.

They cover:
- The building blocks of a strong strategy (hint: one starts with IC and ends with P).
- Different strategy models and how to apply them
- Turning strategy into action, so it’s not just a slide deck
- How strategy helps you say no (goodbye to taking orders, hello to driving revenue!)
- Connecting marketing strategy to the wider business strategy
- Why marketing your own team internally is just as important as marketing to customers

Oh, and Casper spills the tea on Jen’s high school nickname… 👀 (IYKYK).

Casper's strategy fundamentals can be accessed here.

Roger Martin's 5-step Strategy Model can be accessed here.

You hear it all the time, but what does it all mean?

In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you can become one, including:

• What does it mean to be "data-driven"?
• How does one become "data-driven"?
• What are the pitfalls of being "data-driven" and how do we overcome them?
• How do we ensure stakeholders understand the data we present?

And so much more! Available wherever you listen to podcasts!

In this episode, Jen and Casper discuss the differences between lead ads and branding, how many resources should go into each, and how important they are in the overall marketing and sales cycles.

The Binet & Field report Casper mentions can be found here: https://ipa.co.uk/news/binet-and-field-outline-key-formulas-for-brand-building-in-context

Casper and Jen kick off their podcasting debut covering the topic of review sites. Are they worth the money? What is the best way to use them? Which providers would they recommend and why? 

After a quick trip to LinkedIn HQ, our very own Casper is excited to share with our listeners the latest product updates that we can look forward to from LinkedIn, including updates to:

🎯 Targeting options (did someone say "AI"?)

🎨 Ad formats & placements changes

📏 New methods for measuring performance

Be sure to tune in to hear what's coming up and how it will impact your day-to-day work on LinkedIn!

In this episode of Marketing Corner, the team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS! Pricing is a strategic lever that influences brand perception, customer acquisition, and long-term success. There's so much to cover, but in this episode, we discuss: 🔍 The psychology behind pricing – how your price point and transparency can shape customer behavior and perception. 📊 Tiered vs. flat-rate models – which works best depending on your target market and product offering? 🔮 How transparent can you be when you have dynamic pricing?

And so much more! 😮‍💨

In this episode of Marketing Corner, we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth 🪴. We tackle:

• Category creation when there's no demand (yet!)
• Securing buy-in from key stakeholders
• Measuring branding impact
• The value of self-reporting attribution – is it really worth it?

Plus, we explore the evolving role of the CMO through Corey's lens and where it's headed next.

And 👏 so 👏 much 👏 more 😮‍💨

With over 20 years of marketing leadership experience, CMO Corey Morris joins us to share the highs and lows of his journey from startup to Airbnb acquisition, including:

• Letting your network work for you
• Battling imposter syndrome
• Aligning a 10,000+ person organization like you would a startup
• Using a customer journey health scorecard
• Defining the perfect 5-star customer experience

And 👏 so 👏 much 👏 more 😮‍💨

In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ - the largest startup and innovation summit in all of Denmark.

4 years ago, Jen and Casper were invited to speak at TechBBQ and literally in front of the venue, the idea for Marketing Corner was born.

4 years, over 8000 listeners and 87 episodes later, the team was invited back to TechBBQ for a live recording of Marketing Corner.

In this special double-episode, Jen and Casper cover something a lot of companies get wrong: Go To Market Strategies - including:

• What is it
• Who does what
• How to measure if your GTM was a success

And 👏 so 👏 much 👏 more 😮‍💨

Wait until the end of the episode for Jen's big fashion reveal - IYKYK 🧦