Marketing Corner – Details, episodes & analysis

Podcast details

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Marketing Corner

Jen Montague and Casper Rouchmann

Business

Frequency: 1 episode/12d. Total Eps: 154

Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

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Apple Podcasts

🇬🇧 Great Britain - marketing
02/07/2026
#81
🇨🇦 Canada - marketing
21/10/2025
#94
🇨🇦 Canada - marketing
20/10/2025
#52

Spotify

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https://hbr.org/2017/03/the-new-sales-imperative
2 shares
https://www.howtosaas.com/
2 shares

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RSS feed quality

To improve

Score global : 33%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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Episode 102: Getting Laid Off

Season 1 · Episode 102

Wednesday, March 5, 2025 • Duration 31:39

It’s a conversation no one wants to have, but it’s one we need to normalize. So let's talk about it.

Layoffs happen. A lot. To pretty much everyone. And while it stings, it’s not the end of the world.

In this episode, Jen and Casper get real about their own experiences with layoffs: what helped, what they wish they had done differently, and how they turned frustration into momentum, including:

- The very, very real 7 stages of grief

- Focussing on what you can control when everything feels lost

- Keep your network warm before you need it Not burning bridges (even if it would feel amaaaaaazing)

We'll also do some myth-busting around how protected you *really* are when you're on parental leave.

All this and more is broken down in the episode.

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Episode 101: Strategy Fundamentals

Season 1 · Episode 101

Wednesday, February 26, 2025 • Duration 29:42

In this episode, Jen and Casper break down something every marketer thinks they have nailed - but often haven't: Marketing Strategy Fundamentals.

They cover:
- The building blocks of a strong strategy (hint: one starts with IC and ends with P).
- Different strategy models and how to apply them
- Turning strategy into action, so it’s not just a slide deck
- How strategy helps you say no (goodbye to taking orders, hello to driving revenue!)
- Connecting marketing strategy to the wider business strategy
- Why marketing your own team internally is just as important as marketing to customers

Oh, and Casper spills the tea on Jen’s high school nickname… 👀 (IYKYK).

Casper's strategy fundamentals can be accessed here.

Roger Martin's 5-step Strategy Model can be accessed here.

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Episode 92: What Does It Take To Be a "Data-Driven Marketer"?

Wednesday, November 13, 2024 • Duration 31:13

You hear it all the time, but what does it all mean?

In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you can become one, including:

What does it mean to be "data-driven"?
How does one become "data-driven"?
What are the pitfalls of being "data-driven" and how do we overcome them?
How do we ensure stakeholders understand the data we present?

And so much more! Available wherever you listen to podcasts!

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Episode 2: Leads Ads vs Branding

Season 1 · Episode 2

Tuesday, June 22, 2021 • Duration 23:31

In this episode, Jen and Casper discuss the differences between lead ads and branding, how many resources should go into each, and how important they are in the overall marketing and sales cycles.

The Binet & Field report Casper mentions can be found here: https://ipa.co.uk/news/binet-and-field-outline-key-formulas-for-brand-building-in-context

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Episode 1: Review Sites: The Good, The Bad, The Ugly

Season 1 · Episode 1

Tuesday, June 15, 2021 • Duration 20:30

Casper and Jen kick off their podcasting debut covering the topic of review sites. Are they worth the money? What is the best way to use them? Which providers would they recommend and why?

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Episode 91: LinkedIn Product Roadmap Update

Wednesday, October 30, 2024 • Duration 31:47

After a quick trip to LinkedIn HQ, our very own Casper is excited to share with our listeners the latest product updates that we can look forward to from LinkedIn, including updates to:

🎯 Targeting options (did someone say "AI"?)

🎨 Ad formats & placements changes

📏 New methods for measuring performance

Be sure to tune in to hear what's coming up and how it will impact your day-to-day work on LinkedIn!

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Episode 90: Pricing

Wednesday, October 23, 2024 • Duration 30:14

In this episode of Marketing Corner, the team welcome their youngest guest ever - Jen's newborn son joins us to discussing pricing in B2B SaaS! Pricing is a strategic lever that influences brand perception, customer acquisition, and long-term success. There's so much to cover, but in this episode, we discuss: 🔍 The psychology behind pricing – how your price point and transparency can shape customer behavior and perception. 📊 Tiered vs. flat-rate models – which works best depending on your target market and product offering? 🔮 How transparent can you be when you have dynamic pricing?

And so much more! 😮‍💨

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Episode 89: Corey Morris: Part II - Creating the Perfect Conditions for Growth

Wednesday, October 16, 2024 • Duration 32:43

In this episode of Marketing Corner, we're back with CMO Corey Morris, diving into how to create the ideal conditions for growth 🪴. We tackle:

Category creation when there's no demand (yet!)
Securing buy-in from key stakeholders
Measuring branding impact
The value of self-reporting attribution – is it really worth it?

Plus, we explore the evolving role of the CMO through Corey's lens and where it's headed next.

And 👏 so 👏 much 👏 more 😮‍💨

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Episode 88: An interview with Corey Morris: Part I - Journey & Learnings

Wednesday, October 9, 2024 • Duration 28:40

With over 20 years of marketing leadership experience, CMO Corey Morris joins us to share the highs and lows of his journey from startup to Airbnb acquisition, including:

Letting your network work for you
Battling imposter syndrome
Aligning a 10,000+ person organization like you would a startup
Using a customer journey health scorecard
Defining the perfect 5-star customer experience

And 👏 so 👏 much 👏 more 😮‍💨

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Episode 87: LIVE at TechBBQ 🍖

Wednesday, October 2, 2024 • Duration 41:40

In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ - the largest startup and innovation summit in all of Denmark.

4 years ago, Jen and Casper were invited to speak at TechBBQ and literally in front of the venue, the idea for Marketing Corner was born.

4 years, over 8000 listeners and 87 episodes later, the team was invited back to TechBBQ for a live recording of Marketing Corner.

In this special double-episode, Jen and Casper cover something a lot of companies get wrong: Go To Market Strategies - including:

What is it
Who does what
How to measure if your GTM was a success

And 👏 so 👏 much 👏 more 😮‍💨

Wait until the end of the episode for Jen's big fashion reveal - IYKYK 🧦

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Marketing Corner – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Marketing Corner – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other17

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other17

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