Marketing Careers Uncovered – Details, episodes & analysis

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Marketing Careers Uncovered

Dave Heywood

Business

Frequency: 1 episode/21d. Total Eps: 51

A podcast about building a career in marketing, without the clichés. Each episode explores the real lessons marketers learn over time, from early roles through to senior leadership. We talk about decision-making, credibility, confidence, and the trade-offs that shape how marketing careers actually progress. It’s for marketers who want clearer judgement, practical perspective, and a more honest view of what it takes to grow and stay relevant in the profession.

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https://www.toptal.com/
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https://cmox.co/book/
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Score global : 28%

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Rejecting rejection and building real resilience - with Charley Brennand, Paid Media Consultant and Founder of The Performance Academy

Season 3 · Episode 7

Tuesday, February 10, 2026 • Duration 24:21

Confidence doesn’t come from reading the right materials or waiting until you feel ready.It comes from showing up, asking better questions, and staying in the room when it’s uncomfortable.

PPC practitioner and community builder Charley Brennand shares how she broke into marketing without a traditional route, ran head-first into gatekeeping, got fired early on, and kept going anyway.

We talk about:

- why “soft skills” aren’t soft at all

- what actually builds confidence over time

- learning by proximity rather than permission

- why being turned away can become fuel rather than a stop sign

Subscribe to get the Extended Cut, where we go deeper on how Charley reframed rejection, built credibility without the traditional track record, and learned to find her voice by showing up when it would have been easier not to.

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Why go-to-market is more than campaigns - with Luis Clark, EMEA GTM lead at Monday.com

Season 3 · Episode 6

Tuesday, January 27, 2026 • Duration 19:59

Too many marketers still think GTM means picking channels and launching campaigns. But that’s just the end of the process.

Luis Clark, EMEA go-to-market lead at Monday.com breaks down what GTM actually means inside a complex, multi-product, global business. We talk about how sales, product and marketing should pull together, why storytelling alone won’t land your proposition, and how to stop mistaking marketing execution for commercial strategy.

You’ll hear:

- how Luis reinvented himself from radio DJ to SaaS GTM lead

- what really causes GTM confusion (and how to fix it)

- why standing still is the riskiest option of all

- and how to build confidence in a job you feel underqualified for

Some smart, straight-talking advice for anyone trying to connect marketing to business impact - or make their own leap into a more strategic role.

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Shaping Monzo’s writing culture - with Harry Ashbridge, Head of Writing and Customer Experience

Tuesday, May 13, 2025 • Duration 43:13

We often use the term 'customer centricity' – but what does that really look like in practice?

Monzo Bank is well known for clarity - not just in its product, but in how it speaks. And Harry helped make writing it a core business function.

We explore how words can influence culture, shape products, and power customer experience far beyond the marketing team. We get into:

Why Monzo unified brand and UX writing under one team
How writing became part of onboarding for every employee, and how they built guidance people actually use
What most businesses get wrong about tone of voice and guidelines

If you’ve ever argued that “words matter” inside a business, Harry shows you how to prove it.

Hosted on Acast. See acast.com/privacy for more information.

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What a good rebrand really takes, with Amy Walters, Founder at Bloomify

Tuesday, April 29, 2025 • Duration 40:48

Think a rebrand is just a new logo and some shiny new colours? Think again.

In this episode, I’m joined by Amy Walters, founder of Bloomify, to lift the lid on what a rebrand really involves — and why most businesses get it wrong. We get into how she’s approaching her own live rebrand, the difference between a refresh and a full rethink, and how to know if a rebrand is actually needed or just a shiny distraction.

You’ll hear:

how Amy built her freelance business one step at a time
the messy reality of rebranding your own business
how real brand building starts by understanding the “why” behind the work
A grounded, real-world look at what a rebrand really takes — and why it’s harder (and more personal) than it looks.

Hosted on Acast. See acast.com/privacy for more information.

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What AI’s really doing to marketers - from starting out to senior strategy, with Em Brown and Sam Birkett

Tuesday, April 15, 2025 • Duration 43:44

After reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by another hype cycle?

In this episode, I’m joined by Em Brown, a junior exec navigating AI expectations before she’s had time to build her craft, and Sam Birkett, a seasoned strategist who’s lived through more than one marketing hype cycle.

Together, we get into:

what AI means for skill-building, judgement, and career progression
whether prompt-writing is replacing creative thinking
how trend reports are shaping perception (and not always helpfully)
and why knowing what good looks like still matters more than ever

One for anyone trying to progress in their career without losing their instinct to algorithms.

Hosted on Acast. See acast.com/privacy for more information.

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From dog walking to £2M turnover, with Kathryn Strachan, Fractional CMO and author of 'Scaling Success'

Tuesday, April 1, 2025 • Duration 43:39

What starts with cash-in-hand dog walking and ends with a £2M agency exit? But behind the shiny headline is the reality most people don’t talk about. Long nights, hard lessons, and the mental load of leading from the front.

Kathryn Strachan joins me to talk about what actually goes into building something that lasts. Breaking into marketing from scratch, scaling fast, burning out faster, and learning how to lead along the way.

No fluff or founder fairytales. Just the good, the bad, and the bits most people skip over.

Pick up a copy of her book 'Scaling Success: How to build a brand that breaks barriers' here

Hosted on Acast. See acast.com/privacy for more information.

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From surf coaching to standout copy: How to write content that connects, with Alice Brown, Founder at Seventh Wave Stories

Tuesday, March 18, 2025 • Duration 01:01:55

What does it take to write copy that doesn't just read well, but actually connects with people?

In this episode, I chat with Alice Brown about how she built her career helping brands uncover what their customers really think, and turning that into language that drives action.

We get into her shift from surf coaching to marketing, what most people get wrong about content, and why human insight still beats AI every time. Alice also shares a refreshingly practical take on how to get better feedback, what ‘big ideas’ really look like, and how to bring more of yourself into your work - without it turning into fluff.

Find out more about Alice and her work at https://www.7th-wave.co

Hosted on Acast. See acast.com/privacy for more information.

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From neurosurgery to agency owner with Kyle Hamilton, Founder at birr agency

Tuesday, March 4, 2025 • Duration 37:27

Ever feel like your career isn’t following a straight line? Kyle Hamilton’s certainly didn’t. From planning to become a neurosurgeon to washing dishes in France, shooting ski photography, and eventually running a marketing agency in the Canadian Rockies, his journey is anything but conventional.

In this episode, we explore why failing fast and often is key to success, how Kyle built a business around the lifestyle he wanted, and why stepping away from the noise of digital marketing can sometimes be the best move for entrepreneurs.

If you’re feeling stuck or considering a change, Kyle’s story is proof that you don’t need it all figured out - you just need to start.

Hosted on Acast. See acast.com/privacy for more information.

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Building a marketing career on your own terms with Marina Krivonossova, Founder at Retold

Tuesday, February 18, 2025 • Duration 44:02

What happens when you realise the traditional career path isn’t for you? Marina never set out to become a marketer - yet years of hands-on experience led her to launch her own content marketing agency.

In this episode, we discuss how she built a business that fits her lifestyle, why formal marketing education isn’t always necessary, and the biggest lessons she’s learned along the way. Marina also shares her take on storytelling, authenticity, and the fine balance between keeping up with trends and staying true to your own approach.

If you’re thinking about taking control of your career or want an insider’s view on what it takes to stand out in content marketing, hit listen.

Hosted on Acast. See acast.com/privacy for more information.

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From politics to corporate comms: navigating influence and impact with Natasha Plowman, Senior Comms Consultant and Strategic Advisor

Tuesday, February 4, 2025 • Duration 48:31

What do political campaigns, global corporations, and social impact initiatives have in common? Influence.

I’m joined by Natasha Plowman, a communications strategist who’s worked across financial services, FMCG, and politics. She’s shaped corporate reputations at HSBC, Diageo, and Coca-Cola, and played a key role in the award-winning ‘This Girl Can’ campaign.

We explore how she transitioned from politics to marketing, the art of influencing, and why understanding the fundamentals of business is key to getting ahead. And she shares her thoughts on navigating the AI-driven marketing landscape while keeping human connection at the core.

If you’re interested in building a career in reputation management or just want to hear from someone who’s mastered the balance of business and influence, give her a listen.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing Careers Uncovered – Details, episodes & analysis

Podcast details

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Marketing Careers Uncovered – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other6

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

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