Explore every episode of the podcast Marketing by Shelby

The end of the year is one of the biggest sales opportunities creatives have — and most authors, artists, and makers let it pass without a real plan. In this video I'm giving you five specific things you can do right now, before December, to boost your sales and finish the year strong. These are not complicated strategies. They are intentional ones — and that is exactly what this season calls for.

In this video:— How to collaborate with someone in your niche to reach a brand new warm audience— Why right now is the best possible time to create a new lead magnet and grow your email list— How to experiment with hooks and use audience research to make your content work harder in Q4— How to create a seasonal limited offer or bundle that gives buyers the perfect reason to say yes— Why showing up consistently in email between now and December will do more for your sales than any single viral post

Build and automate your email marketing with Brevo, and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelbyCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

If you've used social media for any period of time, you've probably realized that simply posting about your work doesn't just lead to sales on its own. The thing is, there's a strategy behind social media posts that sell, and without it, you're posting and spending your time on something that isn't going to change your business.

That's why I've been working on a framework for years, based on my own experience selling tens of thousands of books and working with thousands of creatives. I call it the Sell-Through Sequence!

It's easy to follow and just two parts, but it changes everything about how you post on social media.

I put it all into my brand-new course called The Sold-Out Creative, and this week to celebrate its launch, I've got a special offer for you! Get all the details and instant access to the program here: https://www.marketingbyshelby.com/the-sold-out-creative

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

What if your email list was making sales for you, even on the days you don't post, don't show up, and don't think about marketing at all? That's what a well-built email automation system does. And Brevo is the tool to help you do just that! Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby

In this video I'm walking you through everything email automation, from the very first email a beginner should set up, all the way to the advanced sequences that turn a cold subscriber into a loyal buyer, completely on autopilot.

This one goes from beginner to advanced so whether you've never sent an automated email in your life or you already have a welcome email running and want to know what comes next, there's something here for you.

In this video:— The welcome email: what it should say — The welcome sequence: how to turn a new subscriber into someone who wants to buy and stick around— The evergreen sequence: the automation that sells your work around the clock without you touching it— Segmentation: the more advanced strategy that makes sure the right people get the right emails at the right time— A behind-the-scenes example of setting this up in minutes!

Want more lead magnet ideas? Check out these past videos on email marketing:

How to Grow Your Email List in 2026: https://youtu.be/Yv0q7GLrV-A?si=dy63yZeMJLKmGR4W

2026 Guide to Email Newsletters: https://youtu.be/r8q5T4Z9TbI?si=gpyahot-KzvT16k5

Want to dive even deeper?

📩 Emails That Make Sales is my step-by-step course for creatives. It covers WHAT to say in your emails to make sales, with 20 plug and play templates so you have 6 months of weekly emails covered. https://marketingbyshelby.com/emails-that-make-sales

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

If you've ever sat down at a blank page trying to think of what to post this week on social media as an author, artist, or creative, this video is going to help you solve that problem... for this week at least! If you want this problem solved every week, join the Creative's Content Club, open for enrollment now through August 12!

https://marketingbyshelby.com/clubWe haven't been open to new members since April, so this is truly the time to join us for:

- a monthly content calendar with templates every single month designed for authors and artists- weekly email templates- our new content kitchen app, which personalizes your content with the click of a button- access to our community FB group where I am there as your marketing sidekick to answer your questions, and review your content each month- or consider joining my new tier, Club Catalyst, for 1:1 support, personalized strategy and more every month

Join us here by August 12! https://marketingbyshelby.com/club

Ever scroll past a post from another author or artist and think, "Why did that one blow up?" In this video, I'm breaking it down for you. I went through real high-engagement Instagram posts from authors, artists, and a musician, including reels and carousels. And today, I'm walking you through exactly what makes each one work: the hook, the format, the storytelling, the structure. Not just what performed well, but why it performed well and how you can apply the same principles to your own content today.

If you've been posting consistently and wondering why some content lands and some doesn't, this episode will help!

In this episode:— Real examples of high-engagement reels and carousels from creatives— Why each post worked, broken down— The patterns in content that gets shared and saved— How to take what's working for other authors and artists and make it your own

DONE-FOR-YOU SOCIAL MEDIA for authors and artists!Want a done-for-you content system that puts these strategies into practice every single month? That's exactly what the Creative's Content Club is, and we just launched a new app, exclusive for Club members, that makes monthly content creation even faster!

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! We open doors publicly later THIS WEEK! Make sure you're on our waitlist so you don't miss it:

https://marketingbyshelby.com/waitlist-yt

Want to watch past editions of reviewing viral content?

TikTok Viral Videos: https://youtu.be/tct8h1cla_I

Instagram Viral Posts: https://youtu.be/81TWN7c8-D8

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

Open me for additional resources mentioned in today's Q&A! Is success really about talent and luck, or is something else going on? I'm answering real questions from authors and artists in my community on mindset, growing followers that actually convert, and marketing your work when it doesn't fit neatly into one category.

In this video, I'm answering marketing questions submitted by authors and artists in my newsletter community, covering everything from mindset and comparison to growing an audience that actually converts to sales, and marketing across two different genres, mediums, or age groups at once. Whether you're an indie or trad author, or a visual artist building your following, this one's for you.

RESOURCES MENTIONED:

Join the Creative's Content Club waitlist: my popular marketing membership with monthly templates, support, and more to help you grow your sales: https://marketingbyshelby.com/waitlist-yt

Email marketing platform: Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

Timestamps:0:00 - Is marketing about talent or luck?4:00 - Marketing a series8:30 - Marketing to two age groups or genres11:10 - Gaining followers & sales14:00 - Get your questions answered & personal marketing help15:20 - Getting 200 views every time17:55 - Boosting posts and metrics that matter19:45 - Email marketing platform recommendations20:45 - How often to send email newsletters (is once a month enough?)22:25 - Let's talk about Substack24:45 - Visuals in your marketing 26:10 - Marketing to an English audience from outside the US27:05 - Using personal stories in marketing

To write great emails, you need a great email platform. Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby

You can write the best email newsletter ever, but what's inside your email won't matter if they're not getting opened. Subject lines and pre-header text are a crucial part of writing a great email newsletter.

If you're an author, artist, maker, or other creative who wants better results from your email marketing this year, tune in to this episode as we break down research on subject line and pre-header text that work well to increase your open rates.

Plus, I'll show you an email marketing platform I love, Brevo, and a subject line and pre-header text tool that we created for you to write better subject lines in seconds.🛠️ Want to write better subject lines in seconds? The subject line and pre-header text generator tool is included inside Emails That Make Sales — my step-by-step course on email marketing for creative entrepreneurs.

You can grab "Emails That Make Sales" here and get instant access to our subject line generator: https://marketingbyshelby.com/emails-that-make-sales

OTHER TOOL MENTIONED: WISPRFLOW - the voice-to-text app that's saved me hours of typing: (Use my link for a 30-day free trial of Pro!): https://wisprflow.ai/r?SHELBY5154

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

In this week's episode, let's look at examples of powerful scroll-stopping hooks that get the attention of our audience and pull them in with storytelling and human connection!

Want to never start from scratch with your social media posts? Check out the Social Media Suite 2.0, a powerful collection of months of templates perfect for authors and artists, created by me and our human designer, with captions, graphics, video templates, and more!

GRAB THE SUITE HERE: https://marketingbyshelby.com/sms-20

In this episode, we'll look at before and after examples of hooks that you can use on any social media to grab the attention of your ideal customers. These examples are perfect for authors and artists who are looking to create better social media content that grows their engagement and makes more sales.

Whether you're an author trying to grow your readership, an artist building an engaged following, or a creative who knows their content could be working harder — this one is for you.

In this video you'll learn:

— What makes a hook scroll-stopping vs. scroll-past

— Real before-and-after hook examples you can swipe and adapt

— How to use storytelling and human connection to pull your audience in

— How to write better opening lines for Instagram, TikTok, Facebook, and more

📌 Save this video — you'll want to come back to these examples next time you sit down to write!

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby

https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

In this week's episode, I'm breaking down a 2026 Instagram study that analyzed over 24 million posts. We'll talk about:

- Instagram carousels versus reels

- interesting stats about watch time and engagement

- how to get more interactions on your post

- what size accounts are finding it easiest to grow in 2026

- and more

Get the full study here from Metricool: https://metricool.com/instagram-research-study/

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby

Content repurposing for creatives is the single biggest time-saving shift I recommend to every author, artist, and maker who feels like they can never keep up with posting. If you've ever thought "I just don't have enough time to be posting consistently" this video is going to completely reframe that. Because the truth is: you don't need more content. You need a smarter system for the content you're already creating.

In this video, I'm walking you through a simple, sustainable content repurposing framework and showing you exactly how I repurpose content, including how I plan and organize content, and repurpose them multiple times.

Want a year of content made for authors and artists? Save hours of time and never create from scratch again with The Social Media Suite 2.0: https://marketingbyshelby.com/sms-20

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

I’ve been in the creative marketing space for over 10 years, and there are some opinions I’ve sat on for a long time: things I believe but don’t always say. Today, I’m saying them. Some of these might ruffle feathers. Some might be things you’ve thought yourself but haven’t heard anyone say out loud yet. Either way, I think they’re worth talking about.

Whether you’re an author, artist, or maker, some of these might make you think twice...

In this episode, I reference another podcast episode that pairs well with this discussion. Listen next on Spotify: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/What-to-Do-When-Social-Media-Stops-Working-e3jnnnr

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Whether you're an author trying to sell more books or an artist building your creative business online, chances are you've asked at least one of these questions.

In this video, I'm answering the most common marketing questions I receive from the creative entrepreneurs inside my membership — covering content strategy, social media growth, getting more engagement, book reviews, and how to know if what you're doing is actually working.

What we cover:

• How to tell if your content strategy is working (or if you just need more time)
• Whether you should be on multiple platforms or focus on one
• What to post when you're not in launch mode
• Why engagement feels dead right now — and what to do about it
• How to balance show, sell, and storytell content
• How to get more reviews for your book or creative work

Ready to go deeper? Join the Creative's Content Club, a marketing membership for authors, artists, and makers: https://www.marketingbyshelby.com/creatives-content-club-waitlist

RELATED EPISODE:
What to Do When Social Media Stops Working — listen to last week’s episode here: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/What-to-Do-When-Social-Media-Stops-Working-e3jnnnr. This episode is referenced in today’s discussion for additional context.

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Own your marketing in 2026. Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby

If your reach has dropped and nothing seems to be working anymore, this video is for you. I'm breaking down exactly why social media has changed, the three channels that are working well social right now for authors, artists, and makers, and how to create a sustainable marketing strategy.

Social media is still one of my favorites and I still recommend it, but in this video, we'll cover what needs to change in your strategy.

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

This week, I'm interviewing one of my students, a children's book author, Sherry McMillan! We covered the three marketing avenues she leaned into, how she built her Instagram presence using my Accelerate Your Author Instagram guide, and one of my favourite parts — how she successfully gets her books into retail stores.

Whether you're just starting out or looking for your next breakthrough, this conversation is full of real, practical insight from someone who has done the work.

Whether you're a new or seasoned author or creative, you're sure to learn something new in this episode.

Check out Accelerate Your Instagram Guide, a step-by-step beginner's guide to Instagram for authors: https://marketingbyshelby.com/accelerate-your-author-instagram

Connect with Sherry:

https://linktr.ee/sherrymcmillanwrites

https://sherrymcmillan.ca/

https://instagram.com/sherry_mcmillan_writes

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

If you've been wondering what it actually looks like to have consistent marketing support as an author, artist or maker, this video is your behind-the-scenes tour. I'm walking you through everything inside the Creative's Content Club: my popular marketing membership that isn't just a course. It's a hands-on step by step marketing system with new tools, trainings and templates every month.

You'll learn what you get, how it works, who it's for, and why it's built differently than anything else out there.

✨ The doors are open now through April 30 only with limited-time bonuses. Join us here: https://marketingbyshelby.com/club

If you have any questions about joining, please email support@shelbyleigh.co (yes, that's .co, not .com!)

💛 And if you found me through the Sales Made Simple Summit — welcome! You've invested time in learning and watching the summit sessions. Now it's time to take action and get support, templates and systems to help you implement! Join the Club for a place to keep the momentum going, month after month.

I hope to see you inside!

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Getting likes is nice but getting sales from your content is the goal. In this video, I'm giving you 5 specific content ideas that are designed to move people from "I love your stuff" to "I just bought your thing" — and they work whether you're on Instagram, TikTok, YouTube or somewhere else.

These are the kinds of strategies I teach inside the Creative's Content Club every single month. But today, you're getting them for free.

🎉 And if you want even MORE of this — join me at the Sales Made Simple Summit! It's a free 3-day virtual event April 20–22 where 15 experts (including me!) are sharing their best strategies for authors and artists who want to sell more. Save your spot: https://marketingbyshelby.com/summit

Watch last week's episode on how to sell without feeling salesy: https://youtu.be/IsKO3Pvd18A

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby

🎉 Want to go deeper? I'm hosting the Sales Made Simple Summit — a FREE 3-day virtual event April 20–22 with 15+ experts sharing their best sales strategies for authors and artists. Register here: https://marketingbyshelby.com/summit

Does selling feel awkward? Like you're suddenly a totally different person the moment you mention your offer? In this video, I'm breaking down a few of my favorite frameworks for selling in a way that actually feels good — so you can stop avoiding it and start seeing real results from your content.

Whether you sell books, art, or services, this one's for you.

Check out last week's video to learn more about my ABC framework for marketing: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/The-3-Part-Marketing-Method-Every-Author-and-Artist-Needs-e3hbvbo

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

FREE SALES MADE SIMPLE SUMMIT FOR AUTHORS & ARTISTS! Get your free ticket here: https://marketingbyshelby.com/summit

If marketing has ever felt like too much (too complicated, too time-consuming, or just not designed for creative people like you) this video is for you.

In this video, I'm sharing my ABC Marketing Method: the simple three-part framework I use with authors, artists, and makers to help them build a marketing system that actually works without burning out or losing their creative voice.

We'll go into detail with each one, including resources to use for audience research, what a strong brand entails, and more so you can stand out in 2026.

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby

While you're here, grab my FREE List Growth Starter Kit: https://www.marketingbyshelby.com/freebie

In this episode, we're talking about how the tangible steps you need to take to get started with email marketing - one of the TOP marketing platforms you should be using as a creative. We'll discuss picking a platform, setting up your email list and opt-in form, ways to grow your email list, and the more complicated steps like setting up a domain email and the legal stuff you need to know.

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Let's take a look at what's working well on TikTok for authors and artists and WHY these videos work so well! We'll look at simple b-roll style content, carousels and slideshows, as well as storytelling and vlog-style TikToks.

No matter your age, niche or genre, TikTok can be a fantastic platform for growing your audience and finding customers.

And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well.

Want to learn how to use TikTok as an author?

Check out my bestselling guide, The BookTok Blueprint. Your step by step guide to getting started on TikTok, growing your audience of readers and making sales: https://marketingbyshelby.com/the-booktok-blueprint

Whether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content.

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Last week to enroll! Work with me on your marketing strategy in a private 6-week, customized program. Learn more at: https://marketingbyshelby.com/momentum

In my work as a marketing teacher, I've audited and analyzed THOUSANDS of pieces of content. And in this video, I'm going to show you some current popular posts on Instagram and break down WHY they work so well. We'll look at sales posts, storytelling posts, and what I call "show" posts - the relatable, get visible posts that bring in new audiences.

And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well.

Whether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content.

Authors, check out the ARC Platform Ari is building: https://www.instagram.com/astronomerscreed/reel/DSzbC78DR3C/

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

In this interview, I chat with Creative's Content Club member, Kendra Pecci, about her book launch strategy that resulted in hitting her goal of 300 sales within 2 days of her book being available, and how she's now reaching new readers on social media. We dive into a post that's gotten over 11,000 views and brought in new followers over time thanks to The Creative's Content Club, how her identity as a writer helped her throughout this journey, and more.

Thanks to Kendra for sitting down to chat with me and for being a part of the Club!

Kendra Pecci's website:

http://www.kendrapecci.com/ https://www.instagram.com/author_kendra_pecci/

WORK WITH ME THIS YEAR!

Join the waitlist for the 6-week private Marketing Momentum Accelerator, starting in March! Work with me for 6 weeks on your marketing strategy, customized to you and your needs : https://www.marketingbyshelby.com/waitlist-mma

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Curious about how much YouTube pays a creator with about 12,000 subscribers? In this video, I take you behind-the-scenes into my YouTube channel dashboard to show you my total revenue, monthly breakdown, comparison to the previous year, and a real look at which videos brought me the most revenue.Plus, I share more about my real strategy with YouTube: how it brings me new leads and how my brand deals increased in 2025!

Check out my past YouTube monetization videos:

How much YouTube paid me with 7k subscribers: https://youtu.be/DmaUvEHo9TA

How much YouTube paid me in one month: https://youtu.be/ycmqgA7Q8Q4

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby

https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

If you're feeling like social media is shifting, you’re not imagining it. In this video, I’m sharing 5 important things to change or incorporate in your social media content strategy in 2026 so you can keep growing without losing your voice or energy. Whether you're an author, artist, or creative entrepreneur, these shifts will help you stay aligned and effective.

We’ll cover:

- Why incorporating your values + storytelling matters more than ever

- The shift away from hashtags (and what to focus on instead)

- How to make polished content still feel genuine

- The rise of live selling and what CTAs actually convert- Using tools like ManyChat to deepen connection with your audience

ManyChat is my favorite tool for automating comments and personalizing the experience for my audience. Here's my affiliate link where you can get 50% off your first 2 months of ManyChat Pro: https://manychat.partnerlinks.io/t8vq7mqt9m65-wki14

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby

https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

JOIN THE CREATIVE'S CONTENT CLUB: OPEN FOR ENROLLMENT NOW! Work with me on your marketing in 2026! With our monthly content plans, step-by-step trainings, and access to me (Shelby!) as your marketing coach for quick answers and personalized feedback.

Enrollment closes soon. Join us at: https://marketingbyshelby.com/club

Ready to finally launch or grow your author or artist career in 2026? This is the step-by-step roadmap I recommend for launching your work and building an audience from scratch.In this video, we'll talk about the 5 key steps to launching your career as an author or artist, both when it comes to creating a great product, but also picking your platforms and focus... and then marketing and selling your work!

RESOURCES MENTIONED IN THIS VIDEO:3 ways to grow your audience this year with collaborations: https://youtu.be/5qv5URcSqvo

Staying motivated and consistent (most recent episode): https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/My-Daily-Routine-for-Motivation--Consistency-as-a-Creative-Entrepreneur-e3de2s3

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby

https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Ready to stay on track with your goals in 2026? Use FocusedSpace for daily accountability, coworking, and goal setting. Use code SHELBY to use FocusedSpace for just $2 a WEEK! https://get.focused.space/shelby

As a creative entrepreneur, staying consistent and motivated can feel impossible some days, especially when you're juggling all the things.

In this video, I’m sharing my favorite strategies that actually keep me on track: from how I manage my time, to how I keep myself internally motivated, as well as using external factors like body doubling and coworking. 

Whether you're an author, artist, or maker, these tips are designed to help you stay inspired and aligned with your big vision.The Creative’s Content Club opens for enrollment THIS WEEK (Jan 2026) and saves our members HOURS of time each month on their social media content!

Join the waitlist below to be the first to know when doors open and you'll automatically get my 2026 Marketing Predictions guide, completely free: https://marketingbyshelby.com/waitlist-pod

Inside the Club, members get:

- Monthly content plans for authors & artists

- Done-for-you templates

- Fill-in-the-blank captions and hooks

- Trending audios and content examples

And that's just one aspect of the Club - you'll also get direct support and feedback from me, plus all our trainings on creating a marketing strategy that works.👉 Join the waitlist below to be the first to know when doors open: https://marketingbyshelby.com/waitlist-pod

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

In this video, I’m walking you through a full week of social media content ideas for authors and artists—designed to help you grow your audience, build a personal brand, and sell your work in a way that feels authentic (not forced). We’re talking about what actually works in 2026 and beyond, why building a personal brand matters more than ever, and how to rotate content using my Show, Sell, Storytell method so you’re not just posting to post—you’re building connection and momentum.

These ideas work for authors, visual artists, makers, poets, writers, photographers and more. And yes: many of them can be adapted to faceless content too.

✨ Want this kind of content planned for you every month? The Creative’s Content Club opens for enrollment very soon and saves our members HOURS of time each month on their social media content!

Inside the Club, members get:

- Monthly content plans for authors & artists

- Done-for-you templates

- Fill-in-the-blank captions and hooks

- Trending audios and content examples

And that's just one aspect of the Club - you'll also get direct support and feedback from me, plus all our trainings on creating a marketing strategy that works.👉 Join the waitlist below to be the first to know when doors open: https://marketingbyshelby.com/waitlist-pod

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby

https://marketingbyshelby.com/

Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

In this episode, I walk you through the 8 income streams I have as an author with a personal brand, as well as a creative with a marketing company that has grown to over 9,000 students. You'll hear what the 8 are, what percentage of revenue they made up in my business this year, and more.What was your primary income stream in your creative business this year? Are you looking to add one in 2026?CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

In this video, I'm talking about something very near and dear to my heart: building momentum for your marketing and business... and actually keeping it! We'll talk about the 4 steps to creating momentum and the elements crucial to marketing that works.At the end, I'll invite you to check out my new program, the 4-Week Marketing Momentum Accelerator, where I'm working closely with a handful of creatives in Jan 2026. Learn more and enroll here by DEC 22!: https://www.marketingbyshelby.com/momentum

Listen to this recent episode next: All the experiments I tried in my creative business this year

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

Ready to make 2026 your year to use email marketing effectively? Sign up with Brevo, an easy email marketing tool! Use code BYSHELBY to save 50% on their Starter and Standard Plans for the first 3 months: https://get.brevo.com/byshelbyThanks to Brevo for sponsoring today's video! #BrevoPartner I’ve made plenty of mistakes in my creative business—and in this honest video, I’m sharing the biggest lessons I learned the hard way so you can avoid these pitfalls and grow your creative business faster. Perfect for authors, artists, and makers who want to build sustainable success without the trial-and-error I went through.CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

This year, I ran so many creative business experiments—social media tests, email marketing tweaks, giveaways, sales strategies, and everything in between. In this video, I’m breaking down what actually worked, what totally flopped, and what I’d absolutely do again. Whether you're an author, artist, or creative entrepreneur, this recap will help you plan smarter for next year and skip the mistakes I made.

Mentioned in the video: Trial Reels Tutorial: https://www.youtube.com/watch?v=SmcSd3zvMuI&t

Enroll in the private 4-Week Marketing Momentum Accelerator by Dec. 22! We start Jan. 5. You, me and your marketing momentum! Learn more about the program here and start 2026 with a mentor, strategy, insights and direct feedback on your content! https://marketingbyshelby.com/momentumMentioned in today's video:I use Interact to make my lead magnet quizzes! Here's my affiliate link: https://get.tryinteract.com/shelbyCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

Open me for details on how to grow your Instagram following and get more reviews and testimonials!

Increase sales with social proof: Collect product reviews & testimonials in minutes with https://shoutout.io/. Thanks to Shoutout for sponsoring today's video!In this week's episode, we're talking about what's new with Instagram's algorithm, how to shift your strategy to get better results from your posts, and more. We'll talk about ways to get more reach and engagement, and the reality of what's needed to compete with AI and all the noise on the platform.

WANT TO GROW YOUR INSTAGRAM FOLLOWING? CHECK OUT MY INSTAGRAM ADS VISIBILITY MASTERCLASS, only available now through Tuesday November 25 as an early Black Friday offer! https://cart.shelbyleigh.co/ig-ads/

P.S. That's not all I'm doing for Black Friday! Stay tuned for Nov 28 when my courses and guides will be on sale all weekend long, plus I'll be dropping two new offers. Join my email list below so you don't miss it!

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

Let's talk about how to run a successful campaign and the 5 types of content you need to share in order to get your customers ready to buy, whether you're hosting a Black Friday sale, a launch or another type of marketing campaign.Increase sales with social proof: Collect product reviews & testimonials in minutes with https://shoutout.io/. Thanks to Shoutout for sponsoring today's video!CHECK OUT MY LATEST MARKETING FREEBIES and get on the waitlist for my November special offers: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://your.omnisend.com/Shelby Thanks to Omnisend for sponsoring this video!In this week's episode, we're talking about 4 things you should do now and through the end of the year for 2026 growth for your product-based businesses like artists, authors, and makers. I'll share what each one is, why it's important and how to get started with each.

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! https://www.instagram.com/marketingbyshelby

In this episode, I'm sharing one of my favorite ways to use email marketing, save myself time, and welcome in new subscribers in a way that makes them excited to learn more about my brand, my offers, and open future emails from me! I break it all down in this new episode so you can learn everything you need to know to get started.Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://your.omnisend.com/Shelby

Thanks to Omnisend for sponsoring this episode!CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-podABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips on YouTube @marketingbyshelby (subscribe for more videos!) as well as on Instagram.

In this week's episode, learn why email marketing is a non-negotiable in your marketing strategy, how to grow your list (with different lead magnet examples!), and what isn't as effective for growing lists anymore! Stay tuned for next week where we'll dive deeper into email marketing automations and strategies. Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://your.omnisend.com/Shelby Thanks to Omnisend for sponsoring this video!

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieJOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

THE CREATIVE'S CONTENT CLUB IS OPEN FOR ENROLLMENT THROUGH OCTOBER 15! Join my popular marketing & mentoring program for support, trainings, templates and more to help you make Q4 your best season yet! https://marketingbyshelby.com/club In this episode, I'm talking to author and Creative's Content Club member, Kimberly King, about the relaunch of her body safety children's book, I Said No! We discuss how she got her original book deal, her new book deal, and how a relaunch of a 15-year old book went!

Throughout the episode, Kimberly shares insightful tips about book launch kits, sticking with small steps, collaborating, and continuing to market a book for years after it's been out. Enjoy the episode!Kimberly's Info:The new edition of her book, I Said No: https://amzn.to/3KMC5Efhttps://www.toughtopicsmom.com/https://www.instagram.com/toughtopicsmom/Timestamps: 0:00 - How Kimberly's book journey started2:15 - Landing a book deal4:05 - Book launching, collaborating and authority-building6:15 - Publicity and PR 7:25 - Republishing and relaunching a bestselling book10:25 - How her 2nd book launch was different14:00 - How Kim used reviews to improve the 2nd edition16:15 - Book launch kits for increased visibility18:10 - Taking the initiative to ask for help21:00 - How to keep traction going for your book23:20 - Small actions made Kimberly's book a bestseller26:20 - #1 piece of advice for other authorsCHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Links featured here may be affiliate links which support the channel at no extra cost to you.Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more creatives can find these tips.

In part 2 of my Black Friday / holiday promo series, I'm sharing 5 different ways to run a campaign during Q4 to increase sales! Steep discounts are not the only way to run a promotion, so I hope that one or more of these ideas gets you excited for how you can offer something new to your audience and increase sales during a time when more people are buying gifts!

If you missed part 1 of this series, you can find it here: https://open.spotify.com/episode/5mvB5XWETJGRCcA2r9cINd

Resources mentioned:

Join the wait list for Custom Marketing Strategies (my premium offer for those wanting their marketing strategy done for them!): https://marketingbyshelby.com/custom

My popular low-ticket marketing membership, The Creative's Content Club (I am SO excited for what's planned for Q4!). Don't miss it; get on the wait list here: https://www.marketingbyshelby.com/waitlist-pod

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠ 

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://instagram.com/marketingbyshelby

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

In part 1 of this holiday/Black Friday promotion series, I'm talking about the 5 things you need to do to increase sales before the end of the year. As creative, product-based businesses, Q4 can be one of the best times of year for our sales and growth. Get ready for it!

We'll talk about:

-Growing your audience now so they're ready for Q4

-How to position your products so people buy them as gifts during the holiday season

-Running a campaign or promotion to increase sales the next couple months

-Buyer psychology and how things have changed this year for your marketing

Stay tuned for part 2 next week where we'll be diving into 5 promotional campaign ideas to choose from to increase sales even further!

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠ 

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://instagram.com/marketingbyshelby

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

A few years ago, I never thought I'd be able to take time off my author business or marketing business because I was working so much, but this summer, I have 6 weeks of travel and am enjoying every minute of it!

In this week's episode, I'm sharing the 4 different steps I took to prepare my business for time away, so that I wouldn't have to work much while traveling and so that I could truly step away without stress or having a ton of work to do when I'm back. We'll talk about organic marketing, paid advertising, collaborations (and more), and how to keep things going if you want to take well-deserved time away from your work!

Resources mentioned (some links may be affiliate links!):

Mailerlite, my favorite email marketing platform, is 30% off for new users/users on free plans through Sept 23: https://www.mailerlite.com/a/6m6hIJTYujG6 

12 free resources for writers, ends Sept 14: https://upbeat-experimenter-9423.kit.com/effb4e3f2d 

The Creative's Content Club: join the waitlist so you can be the first to know when we're open for new members soon! https://marketingbyshelby.com/waitlist-pod

Recommended video about collaborations: https://youtu.be/5qv5URcSqvo

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠ 

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://instagram.com/marketingbyshelby

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

In this glimpse into a coaching call, Shelby helps author and Club member, Nidhi, navigate some of the most common questions from creatives: how important is an author website, should you blog regularly, when is the right time to run Facebook Ads, how to navigate being multi-passionate and writing both fiction and nonfiction, launching a new product and how do you decide between KDP Select and going wide? Whether you're launching your first or fifth book, this episode offers strategic insights on traffic, email lists, promo stacking, and using early reviews. If you want direct and personalized guidance like this, join the waitlist for The Creative’s Content Club!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

Suggested episodes to listen to next:

https://youtu.be/IDc6wCHlhDo 

https://youtu.be/vLh7bxK_m7g 

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

https://instagram.com/marketingbyshelby

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Let’s talk business strategy—specifically, what I’m experimenting with this year in email marketing and overall business direction. This is part 2 of a 2-part series on shifts I'm making in marketing and business this year! Here's part 1: https://youtu.be/uafzYKagdZY 

In 2025, I’m focused on trying new things, adapting to what works now and having more fun in the process. In this episode, I’ll take you behind the scenes of what I’ve tested, what's new or different, and how I’m making decisions with growth in mind.In this episode:

- What I’m doing differently with email marketing to cut through the noise of automation and AI 

- Ways I'm growing my email list differently this year- How I collected tons of market research and made sales along the way 

- Fun ways I'm engaging my students and audience 

- Business pivots I’ve made this year (and why) 

Resources mentioned (links below are affiliate links and help support the channel at no extra cost to you!): 

- Collaboration video: https://youtu.be/5qv5URcSqvo 

- JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! https://marketingbyshelby.com/waitlist-pod

- Interact (quiz platform): https://get.tryinteract.com/shelby 

- Mailerlite (email marketing): https://www.mailerlite.com/a/6m6hIJTYujG6 

- ManyChat (automate your DMs): https://manychat.pxf.io/eK3G1X 

- Thrivecart (my course, affiliate, and checkout platform!): https://shelbyleighpoetry--checkout.thrivecart.com/thrivecart-standard-account/ 

- Senja (collect testimonials): https://www.senja.io/?via=shelby18 

Thanks for listening to today's episode. Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://instagram.com/marketingbyshelby

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

2025 is my year of experimenting—and in this episode (part 1 of a 2-part series!), I’m sharing exactly how I’m switching things up on social media. From new content formats on Instagram to rethinking engagement and storytelling, I’m walking you through what I’m testing right now and how it’s working.If you’ve been feeling stuck or uninspired with your content, I hope this gives you ideas and permission to play, pivot, and show up in ways that feel good to you.In this episode:- My favorite social media experiments of the year- Why I’m shifting away from “perfect” content- How I'm testing new ideas without starting from scratch- Real examples from my own postsSubscribe and stay tuned for part 2 later this month all about how I'm experimenting with my email newsletters, growing my email list, and other business strategies to boost revenue!

Resources mentioned:

Manychat (automate your DMs with this tool - my affiliate link!): https://manychat.pxf.io/eK3G1X

Steal my 2025 Instagram Strategy video: https://youtu.be/bDHJI1xshVU

Personal brand & marketing video: https://youtu.be/m0KHTVzR82E

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠ 

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://instagram.com/marketingbyshelby

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

In 2025, visibility isn’t optional—it’s essential. Not just for sales, but for the impact your work can have on others. In this episode, I’m sharing the real impact of marketing my work as a creative: how showing up led to life-changing opportunities, deeper connections with readers, and messages I’ll never forget.Inside this episode:→ Why visibility matters more than ever→ How I’ve marketed my books + creative work→ Real messages from readers that remind me why I keep showing up→ Encouragement (and tools!) for your marketing journey

Videos mentioned in this episode:

Instagram Changed in 2025: What You Need to Know - https://youtu.be/xdItNGb0gls

Author Vlog: Flying Across the World! | Sharjah International Book Fair - https://youtu.be/lCVcKd6wjg8

Marketing is changing: here's what you need to know - https://youtube.com/live/w5ariWhoDPw?feature=share

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠⁠ 

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://instagram.com/marketingbyshelby

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, let's talk about the drastic changes we've seen in social media over the last 12 months: lower engagement, more unfollows, fewer likes. What's going on? Is this all normal and what we should expect from now on?In this episode, I'm sharing my why these changes are a good thing and how you can get more visibility on your posts moving forward.If you want to learn about the other marketing shifts in 2025, watch this video next: https://youtube.com/live/w5ariWhoDPw?feature=share

or this one: https://youtu.be/Huinbl54Rdw

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://instagram.com/marketingbyshelby

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

Today I'm sharing 6 marketing myths about launching, social media, and sales that could be holding back your growth and success. I'll break down the myths, what they are, and what you should focus on instead. Even if you pick one or two of these to focus on, you'll see a big difference in your results AND your time spent on marketing.

Subscribe to my email list, Marketing Monday: https://www.marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod

During today's episode, I recommended that you listen to this, which will show you how I sell books and grow my community: https://youtu.be/OMlj0D3LwiQ 

And if you want to join me for a livestream where I'll be covering 5 marketing shifts that are happening in 2025 and beyond so you can adapt what you're doing and still the impact and income you're hoping for, then mark your calendars and set up notifications: https://www.youtube.com/live/w5ariWhoDPw

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://instagram.com/marketingbyshelby⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

In this episode, I'm sharing how I plan my days and my weeks to get more done in less time, to stay focused, and to make sure I'm always working on things that make an impact on the growth and revenue of my businesses. As an author and business owner, I manage two different brands' content, marketing, products, and more, so I've had to learn how to streamline my process.I hope this episode helps you learn new ways to organize your days and weeks to get more done so you can have more time for your other priorities in life.

Resources mentioned in this week's episode:

7 Productivity Hacks: https://youtu.be/enYFqwpLW5g

Productive day in the life vlog with timestamps: https://youtu.be/MlLOI1YJ2U4

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

This week, let's chat about 3 marketing methods you should try this year and beyond! These 3 methods are a huge opportunity to reach new people in free and low-cost ways. We'll talk about social media marketing, email marketing, podcasting, the costs associated with each and how to get started with them.

JOIN THE CREATIVE'S CONTENT CLUB for success paths on each of these marketing methods, with monthly content plans and templates, strategy, support and so much more to make marketing a breeze, even if you're an introvert, or your burnt out on marketing. Enroll here: https://www.marketingbyshelby.com/club

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

Resources mentioned (my affiliate links):

Mailerlite (my email marketing platform of choice): https://www.mailerlite.com/a/6m6hIJTYujG6 

Flodesk (use my link to get 50% off for your first year!): https://flodesk.com/c/SHELBYL

Additional videos to help you with the topics in this episode:

Social media marketing is changing: https://youtu.be/Huinbl54Rdw

Email marketing step by step: https://youtu.be/J84ogfLaiYs

Posting for creatives: https://youtu.be/cg4K3vb8fiM

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

In this episode, I asked a very special creative, who is new to selling their art, what questions they have (that I didn't see ahead of time!) about getting started with selling, marketing on social media, creating their website and customer experience, and much more! It's a very special episode because the special guest is... my husband! He's a drone photographer and sells panoramic canvases. I hope you love this episode and learn tips and strategies for your own creative business!

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby. 

If your emails aren’t getting opened, you’re missing out on engaging with your audience in a place they always go: their inbox. There are a few things we can do to make sure our emails get opened and read and engaged with, so in this episode, I’m sharing 4 of my favorites for writing great emails.

Watch last week's episode about email marketing fundamentals: https://youtu.be/J84ogfLaiYs 

Get on the waitlist for my email marketing course, coming soon: https://marketingbyshelby.com/email 

Mailerlite, my email marketing platform of choice (affiliate link): https://www.mailerlite.com/a/6m6hIJTYujG6

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠ 

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

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Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.