AI has become a prevalent tool used within the world of marketing, but do you know how to use it?

In this week's short, Matt explains why AI should not be used to write content for you but how it can be used to assist you with your content and SEO efforts.

On this blab: Tom Haslam (Host) and Matt Janaway

In this episode, we sit down with special guest Ryan Jones to discuss the three main pillars of SEO: technical SEO, content and link building. Ryan reflects on his time working in an agency before moving to work in-house at SEO Testing, as well as providing us with some insight as to why it is crucial to get your SEO strategy right.

Stay tuned for an episode jammed-packed with knowledge and expertise!

On this Blab: Tom Haslam (Host), Tilly Hayes and Ryan Jones

In this episode, we discuss one of the most crucial decisions many businesses face: rebrand or debrand.

We explore the strategies behind debranding and rebranding, share some good and bad examples, and explain when to use each approach to revive your brand.

You don't want to miss this one!

On this Blab: Tilly Hayes (Host), Tom Haslam, Emma Nunns and Josh Stapleton

In this short, our SEO Executive, Tilly, joins us to discuss all things Link Juice! She covers what link juice is, how it works, and some of the different ways it can be obtained.

If you’re looking to increase the links to and within your site, then this is the short for you!

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this short, our Paid Media Manager, Rich, joins us to discuss why your Google Ads Performance might be dropping. He reels off 5 quick key elements that could have an impact, and that may be worth checking.

On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this episode, we sit down with Head of Digital Nick Janaway and SEO Executive Tilly Hayes to discuss Local SEO, which is essential for businesses that want to be found in their geographic area.

We discuss techniques, strategies and best practices to help you optimise your Local SEO efforts.

If you're a business owner looking to expand your presence in your local area, then this episode is for you!

On this Blab: Tom Haslam (Host), Nick Janaway and Tilly Hayes

In this short, CEO Matt joins us to discuss the purpose of content. We cover a tool called The Impact Test, which involves reviewing your content and asking yourself a few questions.

Does this content offer value? Does it solve my audience's problems? Does it offer insight? Does it encourage action? If so, your content has purpose, but if not it may be worth evaluating your piece of content and altering it so that it does answer one of these questions.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this short, Creative Director Tom joins us to define engaging content and its crucial role for any brand. We discuss the role of different forms of content and how to ensure you’re marketing your content towards the right audience.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this episode, we sit down with Marketing Labs' very own content experts to discuss the world of B2B marketing. We cover how crucial it is to create effective and engaging content in order to build relationships and trust within your audience.

Whether you are a small business trying to grow your online presence or a well-established company looking to modify your content to reach your desired client base, this episode is for you!

On this Blab: Tom Haslam (Host), Matt Janaway, Mel Healy and Emma Nunns

In this short, we are joined by our Web Developer, Josh, to discuss units of measure when it comes to your Website. We cover pixels, percentages, viewport width, EM and root EM.

On this Blab: Tom Haslam (host) and Josh Stapleton

In this week's short, we sit down with Matt to explain why having a one-page marketing plan is crucial and how businesses can find the sweet spot with strategy.

Matt explains how to keep your plan simple, covering all the questions you should be asking yourself when putting this plan together.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this Blab, we are joined by our resident Web developer, Josh, our CEO, Matt, and our Creative Director, Tom, to dive into the world of eCommerce with a big focus on WooCommerce. We'll be breaking down what it is, its many benefits, usability, and so much more!

Whether you are a small business owner looking to grow your business online or a web developer seeking new tools to reccomend to your clients, then this episode is for you!

On this Blab: Tilly Hayes (Host), Josh Stapleton, Matt Janaway and Tom Haslam

In this short, we are joined by Creative Director Tom to talk about all things colour psychology!

Colour is one of the most important parts of your branding. It is often the first element that is recognisable for consumers, so it is important that you choose the colours that convey the message you are trying to communicate.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this week's short, we are joined by our Creative Director, Tom, to cover the importance of a user's journey and how education over selling can build trust within your reader.

He tells us how focusing on educating can help with your engagement rate as well as generating future leads.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, our SEO Executive, Tilly, talks us through the process of A/B testing, covering what it is, how it works and when it should be implemented.

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this Blab, we are joined by the dynamic duo Nick and Matt to unpack the pros, cons and insider tips on leveraging Google and Bing for your PPC campaigns.

We cover the key differences between Google and Bing, as well as comparing audience size, cost, and so much more!

So, whether you're allocating your first PPC budget or looking to refine your current strategy, this is the episode for you!

On this Blab: Tom Haslam (Host), Nick Janaway and Matt Janaway

In this short, we are joined by Marketing Labs' very own Web Developer, Josh, to discuss the importance of having a unique website username, as well as the importance of using secure passwords and 2-factor authentication.

On this Blab: Tom Haslam (Host) and Josh Stapleton

In this short, our CEO Matt provides us with a simple SEO hack that will help you fix your internal links to replace 301 redirects. He explains the issues with redirect chains and how they can affect user experience, as well as explaining how fixing this can help your search performance.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this short, we sit down with Marketing Labs Creative Director, Tom, and discuss the importance of visual identity, and making sure when it comes to branding and visuals, everything is consistent.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, Josh explains the importance behind SSL Certificates, covering the effect that simply not having them can have on your potential clients and their trust in your site, as well as how this can affect the way in which your rank on Google.

On this Blab: Tom Haslam (Host) and Josh Stapleton

In this Blab, we sit down with two very experienced members of the Marketing Labs team, our CEO, Matt Janaway, and our Head of Digital, Nick Janaway, to discuss a topic that is crucial for anyone looking to boost their websites visibility on search engines: Link Building.

We unravel the mysteries of Link building, share an understanding of the basics, its importance within SEO and provide some actionable strategies to implement. You don’t want to miss this one!

On this Blab: Tom Haslam (Host), Matt Janaway and Nick Janaway

In this short, our Creative Director, Tom, discusses brand consistency and the importance of giving users a cohesive experience when visiting your website, and how being consistent can enhance your recognition as a business.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, our Founder and CEO, Matt, takes us through each stage of the sales funnel and the journey a potential client will make before converting.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this short, we are joined by Tom to unpack the world of paid social, more specifically, targeting the right audiences. 

He covers the importance of retargeting and how different assets can be used to refine this process. 

On this Blab: Tilly Hayes (Host) and Tom Haslam

On this Team Blab, we sit down with Marketing Labs' Content Marketing Executive, Emma. We discover how Emma got into the marketing industry, as well as uncovering some life altering challenges, and how she has overcome these while remaining positive!

Emma also shares her advice to anyone looking to get started within an ever-changing industry like marketing!

On this Blab: Tom Haslam (Host) and Emma Nunns

In this short, Josh, our Design and Development Strategist, discusses the risks that you could face when altering your menu structures.

On this Blab: Tom Haslam (Host) and Josh Stapleton

On this Team Blab episode, we sit down with Marketing Labs Digital Marketing Assistant, Charlie. We talk about the events that pushed her to look for her start in marketing, as well as covering her hobbies and questionable survival skills!

On this Blab: Tom Haslam (Host) and Charlotte Kinsella

In this short, our SEO Executive, Tilly, explains Google's most recent core updates, covering how they work, what they look for when eradicating spam and how to prevent these updates from having a major effect on your site!

On this Blab: Tom Haslam (Host) and Tilly Hayes

On this Team Blab episode, we sit down with Marketing Labs' SEO Executive , Tilly Hayes. We learn all about Tilly's path into Marketing, as wells as some fun facts you may not have known, from questionable nicknames to being a quiz master!

We also discover some of Tilly's passions, including horses, history and much more!

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this short, Matt discusses eCommerce lead times, and how they can effect conversion rates.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this episode, the team chat with special guest Clare Froggatt from Make a Brew. We delve into the world of brand storytelling and how important and powerful it can be when amplifying your brand.

Your story can be one of the most influential parts of building your brand, whether it helps to build you logo, content or even simply supporting the passion you have for your industry.

On this Blab: Tom Haslam (Host), Clare Froggatt (Make a Brew) and Mel Healy.

In this short, Josh summarises the issues that can be caused by changing URL structures when redesigning your website as a beginner, and how your rankings can plummet if you haven’t got a thorough and well thought out plan in place.

On this short: Tom Haslam (Host) and Josh Stapleton

In this short, you'll meet Tilly, our new SEO Executive who explains the top tips you can implement for Google My Business. The essentials for helping with local SEO and guess what, it's free after all!

On this Short: Tom Haslam (host) and Tilly Hayes

In this short, Matt talks about how page designs can sometimes become distracting. Sometimes, it's better to keep things simple and focus on the content at hand.

On this Blab: Tom Haslam (host) and Matt Janaway

In this episode, we discuss a frequently covered topic in the Marketing Labs office - which is more important, creativity or functionality?

When building a website, our team can sometimes find themselves at odds. While our designer wants to craft a visually stunning experience, our developer wants to prioritise making the site fast, secure and scalable. But what happens when these worlds collide?

On this Blab: Tilly Hayes (Host), Tom Haslam, Mel Healy and Josh Stapleton

In this short, we explore the dangers of knee-jerk marketing decisions and the transformative power of data-driven strategies.

In this short: Tom and Jordan Stachini (Co&Co)

In this short, guest speaker Jordan Stachini used another great anology that refers to how you should never build a website without marketing it.

You wouldn't buy a Ferrari and not put fuel in it would you?

On this Short: Tom Haslam (host) and Jordan Stachini

In this episode, we kick off 2024 with a focus on the heartbeat of marketing success: ROI.

Hear from marketing maven Jordan Stacchini of Co+Co as we unpack the secrets to measuring and maximising your marketing investments.

Get ready for a no-nonsense guide to boosting your business's bottom line in a conversation that cuts through the fluff.

On this Blab: Tom Haslam (host), Matt Janaway and Jordan Stachini.

Today, Matt delves into the main areas where newbies tend to make mistakes when it comes to managing Google ads accounts.

On this Short: Tom Haslam (host) and Matt Janaway

In this short, our CEO Matt Janaway uncovers a controversial topic about how your website isn't about you!

It's about your visitors!

On this Short: Tom Haslam (host) and Matt Janaway

In this short, Jordan Stachini from Co&Co explains how we should not value customers at the 'bottom of the funnel' higher than the ones at the top.

All customers should be seen as valuable - but we should never overlook where they are in their journey.

On this Short: Tom Haslam (host) and Jordan Stachini (guest speaker)

In this short, our CEO Matt explains how Google are now penalising people for using AI content on their website.

We've been shouting about this for some time now and it's time to take action. Trust in the experts when it comes to content, not a computer.

On This Short: Tom Haslam (host) and Matt Janaway

In this short, Mel outlines why you shouldn't use your blog as a place for selling. Use it for education.

On this Short: Tom Haslam and Mel Healy

In this short (well, sort of), Matt our CEO dives into the new email marketing and newsletter rules that both Google and Yahoo have recently unveiled.

He outlines the changes that are being made along with some super useful tips you can implement to adapt.

Don't get left behind!

On this Blab: Tom Haslam and Matt Janaway

In this episode, we're diving deep into the heart of the social media landscape with user-generated content (UGC).

Join host Tom Haslam and our expert panel as we explore the defining characteristics of UGC, its impact on online diversity, and why authenticity is key for consumer trust.

Don't miss out on this insightful discussion that's reshaping the way we interact with social media.

On this Blab: Tom Haslam (host), Matt Janaway, Mel Healy and Josie Quigley-Jay

In this short, we sit down with Rich to discuss why you should use shared budgets in Google Ads. He explains the advantages and disadvantages of shared budgets, as well as explaining why he often chooses not to use them.

On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this Marketing Blabs episode, the team chat with special guest Andy Golpys from MadeByShape. We look at the many faces of website user experience - What's important? What's Trending? And what's outright unnecessary?

Whether you're a website design specialist or a start-up novice, this episode is filled with helpful tips and guidance.

On this Blab: Tom Haslam (Host), Andy Golpys (MadeByShape), Matt Janaway and Josh Stapleton.

In this short, our Head of Content, Mel, explains the damaging effect bulk AI content can have on your website.

On this Blab: Tom Haslam and Mel Healy

In this Short, Matt explains how to stop your website from conflicting with itself and damaging rankings due to keyword cannibalisation.

On this Blab: Tom Haslam and Matt Janaway

In this short, Matt shares the top five areas on your website that will help you to build trust with users and turn those visits into conversions.

On this Blab: Matt Janaway and Tom Haslam