Explore every episode of the podcast Marketing Blabs

In this episode, we explore the world of Digital PR, its benefits, and how businesses can harness its power to elevate their online reputation.

Digital PR is becoming increasingly crucial for business to get their message across and build their online presence.

On this Blab: Tom Haslam (Host), Mel Healy and Kyle Walton

On this team blab, we learn more about Marketing Labs' Social and Content Executive, Kyle Walton. We discuss how Kyle got his start within the industry, his pet peeves, and some of the interesting nicknames he has already received from the team!

Kyle also shares his advice for anyone looking to find their start in the industry and the lessons he has learnt along the way.

On this blab: Tom Haslam (Host) and Kyle Walton

In this short, we sit down with Social and Content Executive Kyle to discuss Meta's newest controversy, removing third-party fact-checking across their platforms.

We delve into the pros and cons of this new decision and share our opinions on how it can affect our industry.

You don't want to miss this one!

On this Blab: Tom Haslam (Host) and Kyle Walton

Welcome back!

We're kicking off the new year with a fresh perspective, and what better to do that than by stripping it back to basics and exploring where to start with digital marketing in 2025?

In this new season, we are committed to bringing you even more insightful conversations about real-life marketing campaigns, Q&As, actionable tips, and expert advice to help you navigate the ever-changing world of digital marketing.

On this blab: Tom Haslam (Host), Tilly Hayes, Nick Janaway and Kyle Walton

2024 has been a great year for us, but it's drawing to a close, and we're wrapping things up with our season finale. Rather than looking back, we're choosing to look forward, so let's delve into our predictions for next year!

On this Blab: Mel Healy (Host), Tom Haslam, Tilly Hayes, Matt Janaway and Kyle Walton

Did you know that there is a 20% drop in conversion rates with every 1 second delay in page load time? In this episode, we discuss the common of slow website load speeds and how to optimise your website for lightening fast performance.

On this Blab: Tilly Hayes (Host), Matt Janaway, Tom Haslam and Josh Stapleton

With the rise of video over previous years, following along and participating in video trends can transform your brands reputation, and even push you towards new audience.

In this short, Tom discusses the importance of user generated content within ads, and how this can build trust within your viewers.

On this short: Tilly Hayes (Host) and Tom Haslam

In this episode, we discuss the importance of utilising video for you brand. We cover the different way in which you can implement video into marketing efforts.

You don't want to miss this one!

On this Blab: Tilly Hayes (Host), Tom Haslam, Nick Janaway and Matt Janaway

In this weeks short, we sit down with SEO Exec Tilly to discuss all things Ahrefs. She breaks down each feature, explaining how they work, what they do and exactly what the information gained can be used for.

On this short: Tom Haslam (Host) and Tilly Hayes

In this short, we discuss the importance of having a responsive website. No matter who your audience is, your website has to be compatible with both desktop and mobile devices. If not, you could be missing an audience that you may not even know exist!

On this short: Tilly Hayes (Host) and Tom Haslam

Paid social media has become an essential component of any digital marketing strategy, but have you really considered your approach?

In this episode, we uncover the world of paid socials, discussing the benefits, best practices and so much more!

You don't want to miss this one!

On this Blab: Tilly Hayes (Host), Matt Janaway, Charlotte Kinsella and Tom Haslam

In this short, we sit down with CEO Matt Janaway to discuss how you should be optimising your images for faster page load speeds.

We cover best practices, as well as explaining how the speed of your website can be affected by image size.

On this short: Tom Haslam (Host) and Matt Janaway

In this short, we discuss the importance of a clean and simple user interface design and the different principles that you should follow when designing your UI.

On this short: Tilly Hayes (Host) and Tom Haslam

In this Blab, we discuss the importance of optimising your website. A slow or clunky website can be a major turnoff for potential customers, but with the right techniques, you can turn your site into a conversion machine. Join us in discussing strategies and techniques that will get your website firing on all cylinders. On this blab: Tom Haslam (Host), Nick Janaway, Matt Janaway and Josh Stapleton.

In this week's short, we sit down with Tom to discuss the importance of simplicity in eCommerce web design. We cover the significance of a seamless process and how high-quality imagery is essential for selling your product.

You don't want to miss this one!

On this short: Tilly Hayes (Host) and Tom Haslam

AI has become a prevalent tool used within the world of marketing, but do you know how to use it?

In this week's short, Matt explains why AI should not be used to write content for you but how it can be used to assist you with your content and SEO efforts.

On this blab: Tom Haslam (Host) and Matt Janaway

In this episode, we sit down with special guest Ryan Jones to discuss the three main pillars of SEO: technical SEO, content and link building. Ryan reflects on his time working in an agency before moving to work in-house at SEO Testing, as well as providing us with some insight as to why it is crucial to get your SEO strategy right.

Stay tuned for an episode jammed-packed with knowledge and expertise!

On this Blab: Tom Haslam (Host), Tilly Hayes and Ryan Jones

In this short, we are joined by Creative Director Tom to talk about all things colour psychology!

Colour is one of the most important parts of your branding. It is often the first element that is recognisable for consumers, so it is important that you choose the colours that convey the message you are trying to communicate.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, we are joined by Tom to unpack the world of paid social, more specifically, targeting the right audiences. 

He covers the importance of retargeting and how different assets can be used to refine this process. 

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this episode, we discuss a frequently covered topic in the Marketing Labs office - which is more important, creativity or functionality?

When building a website, our team can sometimes find themselves at odds. While our designer wants to craft a visually stunning experience, our developer wants to prioritise making the site fast, secure and scalable. But what happens when these worlds collide?

On this Blab: Tilly Hayes (Host), Tom Haslam, Mel Healy and Josh Stapleton

In this short, we sit down with Rich to discuss why you should use shared budgets in Google Ads. He explains the advantages and disadvantages of shared budgets, as well as explaining why he often chooses not to use them.

On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this short, we delve into the world of pop-ups; how and when they should be used and best practices for implementing them effectively. 

We talk about the pros and cons and how using them incorrectly can put people off.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this episode, we sit down with the ML team to discuss content repurposing and the best ways to get the most out of your content. We talk about using your written content to create videos for social media and the ways that different tools, such as AI, can help.

You don't want to miss this episode!

On this Blab: Tom Haslam (Host), Mel Healy, Matt Janaway and Emma Nunns

In this short, we delve into FAQs and their importance within your website. Tilly talks about the different ways it can be used and how they can improve a user's experience. We also explain the best ways to format FAQs to ensure they don’t take up too much real estate on your website.

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this short, we explore the mystery of phone calls within Google Ads, and why they may be harder to track than other conversion events. We talk about the ways to tell if Phone call conversions are being generated from your ads and how phone call tracking is not always easily monitored.

On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this episode, we discuss one of the most crucial decisions many businesses face: rebrand or debrand.

We explore the strategies behind debranding and rebranding, share some good and bad examples, and explain when to use each approach to revive your brand.

You don't want to miss this one!

On this Blab: Tilly Hayes (Host), Tom Haslam, Emma Nunns and Josh Stapleton

In this short, our SEO Executive, Tilly, joins us to discuss all things Link Juice! She covers what link juice is, how it works, and some of the different ways it can be obtained.

If you’re looking to increase the links to and within your site, then this is the short for you!

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this short, our Paid Media Manager, Rich, joins us to discuss why your Google Ads Performance might be dropping. He reels off 5 quick key elements that could have an impact, and that may be worth checking.

On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this episode, we sit down with Head of Digital Nick Janaway and SEO Executive Tilly Hayes to discuss Local SEO, which is essential for businesses that want to be found in their geographic area.

We discuss techniques, strategies and best practices to help you optimise your Local SEO efforts.

If you're a business owner looking to expand your presence in your local area, then this episode is for you!

On this Blab: Tom Haslam (Host), Nick Janaway and Tilly Hayes

In this short, CEO Matt joins us to discuss the purpose of content. We cover a tool called The Impact Test, which involves reviewing your content and asking yourself a few questions.

Does this content offer value? Does it solve my audience's problems? Does it offer insight? Does it encourage action? If so, your content has purpose, but if not it may be worth evaluating your piece of content and altering it so that it does answer one of these questions.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this short, Creative Director Tom joins us to define engaging content and its crucial role for any brand. We discuss the role of different forms of content and how to ensure you’re marketing your content towards the right audience.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this episode, we sit down with Marketing Labs' very own content experts to discuss the world of B2B marketing. We cover how crucial it is to create effective and engaging content in order to build relationships and trust within your audience.

Whether you are a small business trying to grow your online presence or a well-established company looking to modify your content to reach your desired client base, this episode is for you!

On this Blab: Tom Haslam (Host), Matt Janaway, Mel Healy and Emma Nunns

In this short, we are joined by our Web Developer, Josh, to discuss units of measure when it comes to your Website. We cover pixels, percentages, viewport width, EM and root EM.

On this Blab: Tom Haslam (host) and Josh Stapleton

In this week's short, we sit down with Matt to explain why having a one-page marketing plan is crucial and how businesses can find the sweet spot with strategy.

Matt explains how to keep your plan simple, covering all the questions you should be asking yourself when putting this plan together.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this Blab, we are joined by our resident Web developer, Josh, our CEO, Matt, and our Creative Director, Tom, to dive into the world of eCommerce with a big focus on WooCommerce. We'll be breaking down what it is, its many benefits, usability, and so much more!

Whether you are a small business owner looking to grow your business online or a web developer seeking new tools to reccomend to your clients, then this episode is for you!

On this Blab: Tilly Hayes (Host), Josh Stapleton, Matt Janaway and Tom Haslam

In this week's short, we are joined by our Creative Director, Tom, to cover the importance of a user's journey and how education over selling can build trust within your reader.

He tells us how focusing on educating can help with your engagement rate as well as generating future leads.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, our SEO Executive, Tilly, talks us through the process of A/B testing, covering what it is, how it works and when it should be implemented.

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this Blab, we are joined by the dynamic duo Nick and Matt to unpack the pros, cons and insider tips on leveraging Google and Bing for your PPC campaigns.

We cover the key differences between Google and Bing, as well as comparing audience size, cost, and so much more!

So, whether you're allocating your first PPC budget or looking to refine your current strategy, this is the episode for you!

On this Blab: Tom Haslam (Host), Nick Janaway and Matt Janaway

In this short, we are joined by Marketing Labs' very own Web Developer, Josh, to discuss the importance of having a unique website username, as well as the importance of using secure passwords and 2-factor authentication.

On this Blab: Tom Haslam (Host) and Josh Stapleton

In this short, our CEO Matt provides us with a simple SEO hack that will help you fix your internal links to replace 301 redirects. He explains the issues with redirect chains and how they can affect user experience, as well as explaining how fixing this can help your search performance.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this short, we sit down with Marketing Labs Creative Director, Tom, and discuss the importance of visual identity, and making sure when it comes to branding and visuals, everything is consistent.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, Josh explains the importance behind SSL Certificates, covering the effect that simply not having them can have on your potential clients and their trust in your site, as well as how this can affect the way in which your rank on Google.

On this Blab: Tom Haslam (Host) and Josh Stapleton

In this Blab, we sit down with two very experienced members of the Marketing Labs team, our CEO, Matt Janaway, and our Head of Digital, Nick Janaway, to discuss a topic that is crucial for anyone looking to boost their websites visibility on search engines: Link Building.

We unravel the mysteries of Link building, share an understanding of the basics, its importance within SEO and provide some actionable strategies to implement. You don’t want to miss this one!

On this Blab: Tom Haslam (Host), Matt Janaway and Nick Janaway

In this short, our Creative Director, Tom, discusses brand consistency and the importance of giving users a cohesive experience when visiting your website, and how being consistent can enhance your recognition as a business.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, our Founder and CEO, Matt, takes us through each stage of the sales funnel and the journey a potential client will make before converting.

On this Blab: Tom Haslam (Host) and Matt Janaway

On this Team Blab, we sit down with Marketing Labs' Content Marketing Executive, Emma. We discover how Emma got into the marketing industry, as well as uncovering some life altering challenges, and how she has overcome these while remaining positive!

Emma also shares her advice to anyone looking to get started within an ever-changing industry like marketing!

On this Blab: Tom Haslam (Host) and Emma Nunns

In this short, Josh, our Design and Development Strategist, discusses the risks that you could face when altering your menu structures.

On this Blab: Tom Haslam (Host) and Josh Stapleton

On this Team Blab episode, we sit down with Marketing Labs Digital Marketing Assistant, Charlie. We talk about the events that pushed her to look for her start in marketing, as well as covering her hobbies and questionable survival skills!

On this Blab: Tom Haslam (Host) and Charlotte Kinsella

In this short, our SEO Executive, Tilly, explains Google's most recent core updates, covering how they work, what they look for when eradicating spam and how to prevent these updates from having a major effect on your site!

On this Blab: Tom Haslam (Host) and Tilly Hayes

On this Team Blab episode, we sit down with Marketing Labs' SEO Executive , Tilly Hayes. We learn all about Tilly's path into Marketing, as wells as some fun facts you may not have known, from questionable nicknames to being a quiz master!

We also discover some of Tilly's passions, including horses, history and much more!

On this Blab: Tom Haslam (Host) and Tilly Hayes