Explore every episode of the podcast Marketing ATM
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Asian Dads, Unicorns & A Content Goldmine | 12 oct. 2026 | 00:46:00 | |
What happens when an Asian Dad character is tasked in growing an app? Or, if you sprint 90 content experiments with a jarring hook? I'm joined by the fabulous Viv Conway of Girls Get Off to chat through a bunch of marketing genius - especially organic content as a funnel. Mentioned in this epiosde:
See omnystudio.com/listener for privacy information. | |||
| Shower Thoughts, Pronunciation Merch & A Love Affair with Art | 28 sept. 2026 | 00:42:33 | |
Welcome to season 4! I'm joined by the fabulous Meagan Pate of Three Warriors & Straand, and we're talking everything from luxury brand tactics to beauty devices, shower thoughts and profitability dashboards. Resources mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| Residencies, White Lies & *Actually Decent* Ai Ads | 28 sept. 2026 | 00:41:11 | |
I'm joined by my brilliant friend Bonnie Borland to talk about the new Instagram algorithm, how Kylie Minogue is everywhere right now and how brands like Breville & Maison Balzac have mastered the residency collab. We talk about cool PR boxes, Ai campaigns that had me at hello AND how to change the perception of your brand in market, too. This one is very juicy!
See omnystudio.com/listener for privacy information. | |||
| The Starbucks Employee Goldmine, Little Piggies & Gifted Collabs | 24 août 2026 | 00:58:15 | |
An activewear brand has shut down & no one is mad :S. We're talking threads, ai slop, the new IG logo, Starbucks' employee influencer program. Resources mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| Free Pizza, Gateway Drugs and Bed Panda's | 27 juil. 2026 | 00:47:35 | |
How bad do you want good? That's the question on everyones lips after Pizza Hut chose their vague one-liner. Resources mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| Ai Employees, Grandmas & 2.86x Your Conversion | 13 juil. 2026 | 00:54:22 | |
We are reporting on Betts & General Pants, but we've got some cool ideas for how these brands could rise from the ashes! We're talking grandma's, fake clubs in the French Riviera, Ai team members and so much more. It's boring without you! ;) Resources mentioned in this episode: See omnystudio.com/listener for privacy information. | |||
| Liquidation, Cannes Lions & Insane Ways to Leverage your Orbit | 06 juil. 2026 | 00:50:26 | |
Okay, we are ridiculousy excited for this episode - we have some incredible marketing tips for you! Resources mentioned in this episode:
APPLY FOR CRUEL SUMMER HERE >>>
See omnystudio.com/listener for privacy information. | |||
| Winbacks, Mail Clubs & $4million in One Hour | 22 juin 2026 | 00:54:30 | |
Are we just super attuned to ai scripts, or is the regular consumer unaware? In this episode, we've got a tonne of tips & tricks, as well as marketing news from around the web. We're talking about a free hotel for artists, analogue ideas, winback email campaigns and Muscle Republic's $4m in 1hr Resources mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| Gym Bullies, Brand Cinema & Doubling Your AOV | 26 mai 2026 | 00:47:45 | |
This episode is brought to you by ENJO - the smarter way to clean your home (without chemicals!) Enjoy 10% off using ATM10 at checkout Resources & brands mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| Coachella, Collabs Black Ops Budgets | 29 avr. 2026 | 00:58:21 | |
Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something you should think about... Resources mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| A $5m Day, Public Teardowns & Magic Layers | 14 avr. 2026 | 00:54:06 | |
Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your brand grow. This episode is brought to you by Sante Glow, for healthy, radiant skin. Use ATM10 for 10% off! Resources mentioned in this episode See omnystudio.com/listener for privacy information. | |||
| Popup Overhauls, Hot Jam & a 79 Year Old TikTok Legend | 30 mars 2026 | 00:46:50 | |
We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in. Resources mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| Hot lifeguards, Immortals and a Big Week for Radio | 16 mars 2026 | 00:43:44 | |
Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies). A few of the resources we mentioned:
See omnystudio.com/listener for privacy information. | |||
| Tanning Gummies, IG Tips & The Worst AI We've Ever Seen | 23 févr. 2026 | 00:37:39 | |
What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line. Brands & resources mentioned: See omnystudio.com/listener for privacy information. | |||
| Melon Balls, Gifting & Popup Mystery Freezers 💣 | 23 févr. 2026 | 00:32:26 | |
So, who really won the Australian Open? (Pssst it was a brand of course!) In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own! Brands and resources mentioned:
See omnystudio.com/listener for privacy information. | |||
| Fake Zoom, Fast Ads & Good JUJU | 09 févr. 2026 | 00:35:36 | |
Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help your brand grow. A few of the resources mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| A $335k Popup, Sendle's Downfall & Million Dollar Months | 26 janv. 2026 | 00:43:47 | |
SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane). Resources mentioned in this epiosde See omnystudio.com/listener for privacy information. | |||
| A $96m Vent, Dance Breaks & How To Be Funny | 14 déc. 2025 | 00:39:58 | |
Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| TikTok Awards, Chargebacks, Apologies & Invisible Ink [BUMPER EP] | 04 déc. 2025 | 00:59:40 | |
A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. Resources & brands mentioned in this ep:
See omnystudio.com/listener for privacy information. | |||
| Buttons, AI Checkouts, Debt & Barbie Yoghurt World 🎀 | 09 nov. 2025 | 00:34:08 | |
We're almost at the end of season 2!! Here are some resources from this episode:
See omnystudio.com/listener for privacy information. | |||
| Losing $13 million, AI Jingles & Butter Momentum | 27 oct. 2025 | 00:40:31 | |
We're back! Fresh from Europe & Tasmania, we have a million & one insights to share. Resources mentioned in this episode: Loved the ep? Leave us a review! Or better yet? Buy from our brands Hero Packaging & No.2 Drops ;) See omnystudio.com/listener for privacy information. | |||
| Reddit's $425m Q2, Points Partners & F*ck Oatly | 21 sept. 2025 | 00:37:34 | |
Resources we mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| SPF Drama, Polaroids & Pitch Slaps 👋 | 08 sept. 2025 | 00:49:25 | |
Resources we mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| Glitter Freckles, Ads Tips & Freestyle Dance Teachers | 24 août 2025 | 00:39:15 | |
Our top ranking episodes so far:
Resources we mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| July $, Goats & Text Us For A 🌶️ROAS | 12 août 2025 | 00:38:56 | |
Resources mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| Rejection Therapy, Insane Valuations & Mascara Graveyards | 27 juil. 2025 | 00:40:05 | |
Resources we mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| Butter, Private Jets & Trés Magnific Capsule Wardrobe! | 17 juil. 2025 | 00:37:24 | |
We're back! Kicking off with some commentary on the Bezos wedding & poor PR choices made by celebrities (because celebrity impact on brand is HUGE & they're brands themselves)
See omnystudio.com/listener for privacy information. | |||
| Sour Milk, Spritz & An Influencer's Impact on Growth | 29 juin 2025 | 00:44:46 | |
Check out some of the resources mentioned in this episode:
See omnystudio.com/listener for privacy information. | |||
| Cheers, bitch! Cereal bars, missing hats & illusions of popularity | 16 juin 2025 | 00:45:53 | |
We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers & diving deep into growth ideas for Bad on Paper- cheers, bitch! Follow Anaita at @sellanythingonline & @hero.packaging + Jess at @jessruhfus & @no.2_co See omnystudio.com/listener for privacy information. | |||
| Bakery Wars, Armpits & Protecting the Princess | 03 juin 2025 | 00:36:03 | |
Welcome back to Marketing ATM! This episode we're diving into the RecipeTinEats & Brooki Bakehouse PR crisis, scent marketing & nostalgic activations. A few resources we mentioned:
See omnystudio.com/listener for privacy information. | |||
| Tampon suits, loaded fries & Theranos 2.0 | 18 mai 2025 | 00:39:44 | |
Welcome back to Marketing ATM! In this episode, we're talking about tampon suits, behind the scenes teasers, yochi's model for loaded fries & how Elizabeth Holmes is advising a new startup... from prison? Resources & brands we mentioned:
See omnystudio.com/listener for privacy information. | |||
| Crowdfunding, Mushrooms & Washing Pedro Pascal's Back | 28 avr. 2025 | 00:39:26 | |
Welcome back to Marketing ATM! In this episode, we're diving into crowdfunding, a brand targeting men and a mushroom chocolate collab we LOVE. A few of the resources we mentioned: Birchal
See omnystudio.com/listener for privacy information. | |||
| Building in Public, Controversy & The King of Phones | 15 avr. 2025 | 00:37:05 | |
Welcome back to another episode of Marketing ATM! A few resources mentioned in this episode: HYRO Youtube Series See omnystudio.com/listener for privacy information. | |||
| Viral, Ugly, Private & Sexual Wellness Brands | 30 mars 2025 | 00:42:43 | |
Reels as a separate app?! We hope not. This episode dives into some seriously juicy insights into TikTok virality & Meta's plan for reels. We explore the sexual wellness category, Sephora's latest move & diversity & inclusion policies. We've also got a bunch of tips for increasing your email open rate & generating some side-hustle revenue. Resources we mentioned:
See omnystudio.com/listener for privacy information. | |||
| Political Ice Cream, Balls & A $1700 Dress | 17 mars 2025 | 00:40:32 | |
Fresh from a founders' retreat in the Whitsundays, we're back with our biggest takeaways from four days away. We're talking about Ben & Jerry's, AI hacks, a $1700 dress & picturing your audience in their underwear. A few resources from this episode:
See omnystudio.com/listener for privacy information. | |||
| Off Season, Auto DMs & Star Sign Bouquets | 03 mars 2025 | 00:34:17 | |
This is a jam-packed episode covering silk flowers, Linkedin for B2C, automated DM strategies & our brand crushes at the moment. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline See omnystudio.com/listener for privacy information. | |||
| Superbowl, One-Man-Bands & CakeMail | 17 févr. 2025 | 00:45:04 | |
New year, new season! Welcome back to Marketing ATM. In this episode, we're talking about the Superbowl, the leveraging of 'celebrity,' Top of Funnel tactics & (as usual) some awesome quick tips to get skyrocket your growth and productivity. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline See omnystudio.com/listener for privacy information. | |||
| Queues as Marketing, TikTok Ban, So Many D*cks | 22 déc. 2024 | 01:00:55 | |
MERRY CHRISTMAS FROM MARKETING ATM! In this bumper episode, & the last of the year, we're adding our best & worst marketing campaigns of 2024, the TikTok ban & trend predictions 2025. Congratulations to Cass Deller Design who has won a free strategy session with us, & thank you so much for everyone sharing the podcast on Instagram! See omnystudio.com/listener for privacy information. | |||
| Landing pages, Times Square & Running a mile in heels | 05 déc. 2024 | 00:31:23 | |
Welcome back to Marketing ATM! We're back on the loyalty train, this time talking about a VERY brat moment in time square. How could you develop a loyalty program for your business that ACTUALLY hits the mark? A few resources from this episode:
See omnystudio.com/listener for privacy information. | |||
| Pyjama Parties, Avatars & Email Wars | 29 nov. 2024 | 00:38:37 | |
Welcome back to Marketing ATM! This episode is a little about loyalty and a little about.... pyjamas? Stay with us, we have some great points ;) A few resources from this episode:
See omnystudio.com/listener for privacy information. | |||
| Shark tank, FauxZempic & Unboxings | 30 oct. 2024 | 00:36:28 | |
Welcome back! This episode is all about milking big opportunities for your brand in content - Shark Tank or not. Let's RUN TO THE COMMENTS SECTION ;) Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
See omnystudio.com/listener for privacy information. | |||
| A MYER Gameplan, Stale Cookies & Silent Cafes | 18 oct. 2024 | 00:33:43 | |
We're back! This episode is a goodie. We dive into the Crumbl Cookie scandal - are they secret PR geniuses? We have developed the most perfect MYER gameplan (they need to call us immediately) & as usual, a bunch of juicy tips & tricks to help you grow, Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
See omnystudio.com/listener for privacy information. | |||
| Handwash, A Cheater & Getting More Reviews | 10 oct. 2024 | 00:39:51 | |
Coming to you from the big apple for our second NYC episode, we're talking everything from customer experiences IRL to online, getting more reviews, stretching content & a a few great tips for increasing efficiency in your business. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Resources we mentioned in this episode:
A big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers. Claim their free trial HERE See omnystudio.com/listener for privacy information. | |||
| Welcome to New York, Umbrella Brands & BFCM Prep | 19 sept. 2024 | 00:44:13 | |
Beaming in from New York City, this episode is all about thinking BIG. We've got tips & tricks for maximising a business trip in a new market, we're examining the 'umbrella brands' trend, prepping for BFCM & streamlining customer service thanks to our sponsors Gorgias! Resources we mentioned in this episode: Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline See omnystudio.com/listener for privacy information. | |||
| Sorry to Offend You: Blake Brown, Jingles & Acting Like a Small Business | 08 sept. 2024 | 00:46:18 | |
Welcome to episode 8 of Marketing ATM! Anaita reveals that she wants to get into a recording studio, we dissect the Blake Brown launch & Sarah Blakely's new venture: Sneex. It's emblems vs jingles, an advertising & email hack, Nala's latest campaign & facials on subscription. There's a lot to cover! Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
See omnystudio.com/listener for privacy information. | |||
| Karma's a B***h, Gen Z interns & a Chicken Suit | 11 août 2024 | 00:31:23 | |
In this episode of Marketing ATM, we're chasing a chicken around the city & exploring Jojo Siwa's rebrand. What's the long term strategy? In other news, we have fantastic tools, tips & recommendations for you (as usual!) to help you grow your brand. Also - we're off to NYC! Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline
See omnystudio.com/listener for privacy information. | |||
| "Bold Awakenings," $25million & a Recipe for Success | 21 juil. 2024 | 00:39:39 | |
"Just wear a size 18" they said, then didn't put size 18 in store. In this episode, we're talking about Witchery's response to hiding size exclusion amidst a rebrand (spoiler, it's giving boring). In other news, Adore Beauty have acquired a small business from the Blue Mountains, IKOU for $25million, showcasing the importance of PROFIT over revenue. We've got tips & tricks for growth as usual - a few recommendations below. Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline See omnystudio.com/listener for privacy information. | |||
| "Mistakes," billboards & how to get famous | 02 juil. 2024 | 00:34:47 | |
MAIN CHARACTER ENERGY! In today's episode we're talking about becoming your own celebrity. Can you work the influencer > business model in reverse? We've got tips for unexpected advertising & desktop push notifications, skyrocketing your open rate & building a tech stack to rival the big guys. Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE & Spotify HERE
See omnystudio.com/listener for privacy information. | |||
| Underdogs, Content & Has Google Lied to Us? | 17 juin 2024 | 00:32:45 | |
In today's episode we're talking about challenger brands vs underdogs- is it wise to reference your competitor in advertising? We've got tips for predictive search, merch, cool stock photos & being everywhere all at once for the cheapest possible price tag. Google's mishap means Anaita has created a quick cheat sheet on SEO search rankings (has Google been lying to us?) Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE & Spotify HERE See omnystudio.com/listener for privacy information. | |||
| Adidas' Big Mistake, Stanley Cup's Viral Playbook & Vibe-Capture | 04 juin 2024 | 00:32:58 | |
Episode 3 of Marketing ATM is here & this episode dives into Sporting alignment opportunities for brands, Stanley Cup's playbook for viral popularity & how to inject personality into a furniture brand. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_co New Yorker Article: How Stanley Cup Went Viral See omnystudio.com/listener for privacy information. | |||