Explore every episode of the podcast Marketing and Margaritas

Today's question is from @mycofactor:

Hey lovelies!! I have a question, for Maddie, maybe a Margie hour one who knows. Maybe I’m the only one getting this problem or confused with this. Haha

So in meta ads manager I’ll have a 98 opportunity score let’s say. I’m doing well. Then maybe a few days or week goes by and my ad performance drops, I go into ads manager and see my opportunity score also dropped. Now it’s saying something like 91 out of 100 and it’s telling me suggestions and they’re almost always to turn on their AI settings like text improvement, video improvements, placements, … just basically do advantage + everything and let the AI do whatever it wants. Now I usually leave a lot of these AI things off, I don’t want it putting weird edits and stickers and text. The only AI suggestion I leave on is translate to other languages for other people. The frequency has also still been relatively low on these ads, maybe 1.6 at the most, so I don’t think it’s ad fatigue. So my question is: how much does opp score matter?

Oh and as a test I said yeah eff it, apply all AI, it gave me like 6 points, and the next 24 hours were banging sales wise!

That lasted a day or two, then it dropped back down. Low hanging fruit? Was that meta giving me a reward for using their AI? Ugh so annoying. I used to hear that we have to tickle the pixel, or feed the algorithm… but now do we have to cater to hungry AI?

If you opened your Meta ad account right now, how many genuinely different messages would you find?

For most brands, it's the same few angles on repeat. A product-focused ad, a testimonial, some UGC and maybe a founder video.

But here's the problem: changing the format doesn't necessarily mean you're changing the message.

In this episode of Marketing & Margaritas, we're talking about the different creative angles and vehicles every brand should be testing to reach new audiences, overcome buying objections and convert more customers.

I'll break down why creative variety matters, how to think beyond the usual product benefits and social proof, and why your account needs more than a handful of ads saying the same thing in different ways.

Because scaling isn't always about spending more money or creating more content. Sometimes it's about making sure your creative is giving people different reasons to buy.

Whether you're preparing for Black Friday or looking to improve your everyday ad performance, this episode will give you a fresh perspective on what's missing from your creative strategy.

You’ve seen it everywhere: “Comment the word GUIDE and I’ll send it straight to your DMs.” But there’s a big difference between using a trigger word and actually having a strategy behind it.

In this episode, Ruby breaks down the DM strategy she’s been using with clients to turn content into conversations, qualified leads and ultimately sales.

We unpack how to connect your content, lead magnet and offer so there’s a natural next step, how this strategy can work for service businesses, local businesses and ecommerce brands, plus the role automation and personal follow-up play in actually converting the leads you generate.

If you’ve been watching the “comment a word” strategy everywhere but haven’t known how to make it make sense for your business, this episode gives you the framework to test it properly.

Q4 is around the corner, and the work you do now will determine how well you perform when the busiest period of the year hits.

In this episode, Madelene & Ruby take you inside the strategies we're currently discussing and implementing across our clients as we prepare for Q4.

If you're heading into Q4 and wondering what you should be prioritising right now, this episode will give you plenty of ideas to take back to your own strategy.

Black Friday success doesn’t start when your sale goes live. It starts months before.

Following on from our last Black Friday episode, we’re answering some of the biggest questions we received from business owners about what they should actually be doing now to prepare for the busiest sales period of the year.

We break down how early you should launch your Black Friday promotion and how long your sale should. We also dive into how to build and warm your email list before November, what to do if your email list has gone cold, and how to improve engagement and deliverability before inboxes become flooded with promotions.

Plus, Maddi shares the top-of-funnel content strategies brands should be running now; from founder and brand storytelling to objection-handling content, creator campaigns and AI cartoon explainer ads—to build awareness, trust and a warmer audience before Black Friday arrives.

Whether you’re a smaller ecommerce brand or already investing heavily in paid advertising, this episode will help you build the foundations for a stronger, more profitable Black Friday period.

Has AI killed the traditional online course?

With information now instantly available through platforms like ChatGPT and Claude, customers are no longer willing to pay thousands of dollars for another collection of videos and modules they may never finish. They do not just want more information, they want a clear result, personalised support and accountability to help them implement it.

In this episode of Marketing & Margaritas, Maddi and Ruby unpack the rise of paid challenges and why this increasingly popular offer model could be the future of digital products.

Using the viral Yap Challenge as an example, they explore how creators and service providers are transforming traditional courses into live, time-bound experiences that promise a specific result in a shorter period of time.

Whether you already sell a course, are developing a digital product or want to create a more scalable offer, this episode will help you rethink how you package your expertise and deliver better results for your customers.

In this episode, we're talking about Black Friday NOW and for good reason. The brands that win the biggest sales weekend of the year don't start planning in October; they start months in advance.

We break down exactly what ecommerce brands should be doing now to maximise revenue, reduce ad costs, and avoid the last-minute scramble. From choosing the right offer to warming up your audiences and planning your email marketing, this episode is your Black Friday planning checklist.

• When to launch your Black Friday campaign (and why waiting is risky)
• How to choose an offer that actually converts
• Whether to run a sitewide discount, tiered offer or gift with purchase
• How to use your stock levels to influence your promotion
• Why you should analyse your competitors before planning your sale
• How to build warm audiences with organic content and paid ads
• Why top-of-funnel Meta ads are critical before November
• How to prepare for higher advertising costs during Black Friday
• Why improving your email sender reputation now matters
• How to stand out when everyone's inbox is full

If you want this year's Black Friday to outperform last year's, this episode will help you build the strategy before the busiest shopping season begins.

Let us know what questions you have around Black Friday: https://www.instagram.com/marketingandmargaritas_/

Instagram is changing faster than ever, and the strategies that worked last year won't necessarily grow your brand today.

In this episode of Marketing & Margaritas, we're here to unpack six Instagram strategies that are driving real results in 2026. From the rise of Yap videos and Trial Reels to why caption SEO has replaced hashtags, we explore how brands can increase their reach, build genuine engagement, and stay ahead of the algorithm.

In this episode, we cover:
• Why Yap videos are outperforming overly polished content
• How to create authentic content that builds trust and converts
• Why replies matter more than likes on Instagram Stories
• The shift from hashtags to Instagram SEO
• How Trial Reels can help you reach brand-new audiences
• Why relying on Instagram alone is risky—and where you should be showing up instead

Whether you're trying to increase engagement, improve your Instagram strategy, or build a stronger social media presence, this episode will help you understand what's working now and where Instagram is heading next.

It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff.

We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts.

From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed.

Follow us on Instagram to ensure you don’t miss our next Rapid Fire question box.

You all love these episodes! Ruby and Maddi breakdown their core focuses for Q3 and the new financial year including;

• Improving reach
• Paid ad funnels
• Webinar funnels
• Black Friday and more!

We're backkkk and Ruby has some exciting news to share!

With rising CPAs, unpredictable performance, EOFY pressure, and global uncertainty impacting consumer behaviour — a lot of brands are asking the same question right now: “What do we do when Meta stops working?”

In this episode of Marketing & Margaritas, Maddi breaks down why the worst thing you can do during a performance dip is panic, switch everything off and disappear.

Instead, we’re talking about the moves smart ecommerce brands make when paid ads get tough, from shifting towards efficiency campaigns, refining creative strategy, leaning into your best sellers, strengthening email marketing and exploring channels beyond Meta.

We cover:

🍸 When to pull back budget vs when to hold steady
🍸 How to adjust campaigns using cost caps and ROAS goals
🍸 Why creative cadence still matters (and what creative to prioritise)
🍸 Using organic content as your testing ground
🍸 Building revenue channels outside of Meta — TikTok, Pinterest, Google & beyond
🍸 Creating offers that drive sales without damaging your brand
🍸 Why offline activations, community and sampling still matter

Because the reality is: if one bad month on Meta can collapse your business, Meta isn’t the problem; your marketing ecosystem is.

Most marketers/business owners are wasting precious opportunities because they’re missing the true power of an effective hook. If your content isn’t passing the first 3 seconds in the attention game, all your effort may be wasted.

But what if you could flip the script and craft hooks that instantly stop scrolls and makes you sales? In this episode, Maddi dives into the psychology and mechanics behind irresistible hooks that do more than just catch the eye, they open the information gap that keeps your audience watching.

You’ll discover how to leverage a three-layer hook system; text, visuals, and sound that aligns around a core emotional trigger. Maddi reveals the three-point hook formula: pattern interrupt, angle, and curiosity loop, crafted to create content that is impossible to ignore. Whether you’re a creator, business owner, or marketer, understanding the three-layer hook framework and how to use data-driven insights will transform your reach and impact.

Unlock our subscriber only episodes here.

Instagram has quietly rolled out new Reels insights and they could completely change the way you create content.

In this episode of Marketing & Margaritas, we break down Instagram’s latest analytics update, including skip rate, share rate, save rate, reposts, comments and what these metrics actually mean for your reach.

We dive into:

• Why skip rate is now one of the most important metrics to watch
• What your Reels insights are secretly telling you
• Why people are scrolling past your content in the first 3 seconds
• How to create stronger hooks that stop the scroll
• The biggest mistakes business owners make with Instagram Reels
• The difference between top, middle and bottom funnel content
• How to improve your reach without posting more

Today's Margi Hour is from Aurora; "Hey girls how can I reach new people with organic IG? Right now I am just reaching the same people and it feels pointless?"

Want a question answered on the podcast? Jump into our Instagram DMS @marketingandmargaritas_

Forget theory — this is what’s working right now.
We’re unpacking the exact strategies we’re implementing across our client accounts, from landing page testing and quiz funnels to the small tweaks that are driving big results. If you want a real look at what’s happening inside a marketing agency / consultancy business (and what you should be doing too), this episode is for you.

It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff.

We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts.

From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed.

Follow us on Instagram to ensure you don't miss our next Rapid Fire question box.

In this episode, we’re breaking down exactly what’s working on Meta right now, not just theory, but what we’re seeing inside real ad accounts at MADE. Marketing, backed by industry benchmark data.

From the shift to micro persona targeting to the creative formats actually driving conversions, this episode is your go-to if you want to get more out of your ad spend in 2026.

We cover:

• Why micro personas are unlocking scale (and how to structure your ad sets)
• The top-performing creative formats right now (and the ones falling flat)
• How to approach UGC in 2026 (hint: it’s evolved, not dead)
• The hooks driving conversions — from urgency to curiosity and bold claims
• Real insights from benchmark data vs what we’re seeing inside the agency
• How many creatives you actually need to be testing each week

If your ads aren’t performing like they used to, this is the episode that will show you what to change.

We’ve all seen the rise of dupes in fashion and beauty… but now it’s happening in business.

From calendar apps to course builders and memberships — there’s a cheaper version of almost everything.

In this episode, we're breaking down the truth about buying lower-cost alternatives to premium programs and when it’s a smart move vs. when it’s a shortcut that slows you down.

If you’ve ever debated whether to invest big or go budget, this episode will help you make the decision with clarity (and confidence).

If you've got an email list but your subscribers just aren't buying, you're not alone - and you're not doing it wrong. In this episode we're getting honest about why so many business owners are sitting on an email list that looks great on paper and converts almost nobody in reality.

We break down the three real reasons your list has gone cold.

From inconsistent sending habits to misaligned lead magnets to the silent killer that is only showing up to sell, this episode is the diagnosis your email marketing has been missing.

No gatekeeping, no fluff - just the truth about what's actually going on and the categories of fixes that exist so you know exactly where to start.

This is Part 1 of a two-part series. The full step-by-step fix, including a complete 7-day re-engagement sequence is waiting for you in this week's paid episode.

[Subscriber Only Teaser] Enjoy a sneak peek into Maddi's paid episode.

Ever wonder why Meta spends more budget on your "worse performing" ads and placements?

In this episode, I break down one of the most misunderstood concepts in Meta advertising - the breakdown effect. You'll discover why that Instagram Stories placement with a $6 CPA is getting 80% of your budget while Facebook Feed with a $3 CPA gets almost nothing, and why turning off the "expensive" placement would actually hurt your results.

I'll walk you through Meta's official documentation on how their algorithm really works, share real examples of when NOT to optimise your campaigns, and give you a complete framework for making smart optimisation decisions.

Plus, I'll reveal the creative sequencing factor that most advertisers miss - why some ads are designed to lose money so others can be profitable. Whether you're constantly second-guessing the algorithm's budget distribution or making optimisation decisions based on breakdown data, this episode will completely change how you manage your Meta campaigns.

Book a Meta Clarity Call here: https://api.leadconnectorhq.com/widget/booking/wSpy1dJyvcJyAcPbDtQ2

Follow Maddi on Instagram: https://www.instagram.com/made_creativeco/

If you're not using Instagram Stories strategically, you're missing your warmest, most ready-to-buy audience every single day.

In this episode, Ruby breaks down exactly why Stories are non-negotiable for business owners, why they're the best place on Instagram to actually make sales, and how to get more people watching them. Plus, she shares the four content pillars you need to be rotating through and the Story styles that are working right now.

Whether you're just getting started with Stories or you've been posting randomly and hoping for the best, this episode will give you a clear, actionable framework to turn your Stories into a sales tool that works every single day.

Connect with us on socials:

@marketingandmargaritas_

@ruby.consutants

In this episode of the Marketing and Margaritas podcast, Ruby and Maddi discuss the evolving landscape of advertising in 2026, focusing on the importance of organic-looking ads, creative diversity, and understanding Meta's algorithm. They emphasise the need for brands to adapt their strategies to succeed in a competitive market, highlighting the significance of testing and iteration in ad campaigns.

On today’s episode, we answer Christie’s lovely voice note about working in marketing and whether it’s possible to specialise in both paid and organic social. Ruby and Maddi share their own journeys, and how niching down has benefited their businesses in the long run.

If you want a question answered on the podcast, be sure to send us a DM over on Instagram @marketingandmargaritas_

we’re looking ahead to 2026 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you stay competitive in the year ahead.

If you’re planning your 2026 or just want to be prepared for what’s coming, this episode offers practical insights for next year's marketing.

Follow: https://www.instagram.com/marketingandmargaritas_/

Struggling to attract clients who actually want to pay you? In this episode, we break down what really drives buying decisions and why “feeling salesy” isn’t part of the process.

Learn how to clarify your message, attract aligned clients, and turn your content into a magnet for the people who are READY to invest.

If you’ve ever felt the December–January dip creeping up on your ecommerce store, this episode is your roadmap for keeping revenue flowing while everyone else is blaming the season.

In today’s chat, we break down the exact strategies we use with clients to turn what most brands call “the dead months” into some of their highest-performing periods.

We cover:

How to convert Christmas shoppers fast — including urgent gift-card pushes, festive bundles, tiered discounts and the psychology behind shipping cutoff urgency.

Bounce-back promos that beat traditional discounts — so December revenue fuels your January sales without destroying margin.

Mystery bundles that boost dopamine + AOV — low-cost, high-fun offers like Summer Mystery Bags and Reset Boxes that convert even when motivation is low.

“New Year, New Routine” quiz funnels — why early January is the BEST time to launch a personalised routine finder that nurtures customers into long-term buyers.

January’s secret weapon: awareness-based UGC — cheaper CPMs, more scrolling, and the exact content styles that grow your brand while everyone else goes quiet.

If you want your ecommerce store to stay profitable through the holidays and set up a strong Q1, this episode gives you the playbook.

If you want a profitable, sustainable, and intentional 2026, the time to plan isn’t January - it’s right now. In this week’s episode, we dig into the strategy and structure you need to build next year on purpose instead of on the fly.

We’re covering:
• Why early planning is the #1 predictor of a smooth, successful 2026
• How to audit your current offers to make sure they actually align with your future goals
• Mapping your campaign + promo calendar for the entire year (and why “winging it” costs you revenue)
• How to set your operations and support systems up for bigger growth
• The key questions you must answer before January 1st
• Why your health, relationships, and personal development are business strategy, not an afterthought

If you’re ready to go deeper and create a crystal-clear blueprint for a wealthy and well-supported new year, join Ruby's FREE workshop: Rich in ’26 on Thursday December 4th. We’ll build your 2026 roadmap together.

Click here to save your seat (replay available for those who register)

Today's Margi Hour question is from Simone who wants to know what are the pros and cons of boosting posts and if the engagement on posts can help improve your ads.

Want a question answered on the podcast? Send us a DM over on Instagram @marketingandmargartitas_

It’s one of the questions we get asked the most — how can I actually use AI in my business?
In this episode, we’re breaking it down simply. No jargon, no tech talk, just practical ways to use AI to save time, boost creativity, and make your marketing (and life) easier.

Maddi here, I just got back from Foxwell Founders' meet up in Portland USA and I thought I'd share all the insights around performance marketing.

I joined Foxwell Founders earlier this year and it has been one of the best decisions I've made. To be amongst such extraordinary digital marketers is invaluable. You get access to courses, a Slack channel where we discuss everything marketing, a fully trained ChatGPT (which is honestly my bestie) plus daily calls where you can get so much support.

If you'd like to join follow this link: https://foxwellfounders.com/ or feel free to DM to chat more about it.

Re-Release: The Email Marketing Episode Everyone Loved

We’re bringing back one of our most downloaded episodes - because honestly, it’s that good (and we know you might’ve missed it the first time).

In this episode of Marketing & Margaritas, we’re diving into the top strategies for creating engaging, high-converting email content. You’ll learn why every email needs a clear goal - whether that’s boosting click-through rates, improving sender reputation, or simply deepening connection - and why not every email should be focused on making a sale.

We’ll unpack the five key pillars of powerful email content: promotional, trust-building, objection-handling, branding, and educational.
Plus, discover how to write subject lines that actually get opened using questions, curiosity, humour, and a sprinkle of scarcity (without feeling spammy).

We’ll also chat about keeping your list clean and engaged, segmenting your audience for better results, and delivering the kind of value that keeps subscribers coming back for more.

Follow along on Instagram for more marketing tips and a splash of margarita-fuelled business inspo: @marketingandmargaritas_

Receive 20% off Maddi's Master Your Meta Ads Workshop! Just use the code marketing&margaritas at checkout.
👉 Book your spot here

Now, onto today’s episode, we’re unpacking how organic content is turning into some of the best-performing ads right now. You’ll hear why creative diversification is essential, how founder stories are driving deeper connections, why static content is making a comeback, and how partnership ads can skyrocket trust and reach.

A taste of what you'll also learn at Maddi's workshop!

In this episode of the Marketing and Margaritas podcast, we dive into the latest trends and strategies that are working on Instagram right now.

From the importance of a robust Instagram story strategy to the benefits of creating a signature series, we discuss how to effectively engage your audience and boost your reach.

Tune in to discover actionable insights and tips to enhance your Instagram presence and drive conversions.

Today's question is from Leah:

"I’ve been loving listening to your podcast episodes when I’m travelling for work! I’m a speech pathologist living metro, that provides outreach services to rural and remote Queensland. I do the marketing for our business which has multiple clinic locations, and about 25 employees.

I was wondering if you’ve considered doing some podcast episodes tailored to service-based businesses - especially those who see the same clients each week but don’t necessarily have an online shop or run discount-style promotions? (like we can’t really do the “10% off” or a “giveaway service” thing in the health industry)

I just find so many suggestions from the podcasts, I can’t apply because we aren’t a products-based business. What am I doing wrong? 😅"

Want a question answered on the podcast, send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/

We’re back with another quarterly breakdown and this one’s all about making Q4 your biggest quarter yet.

In this episode, we talk about how to maximise your holiday campaigns without discounting too hard, the best way to prep your audience now for Black Friday & Christmas, and how to use storytelling to stand out in a crowded feed.

We also share our favourite strategies for lead generation, creative refreshes, and the metrics that actually matter so you can finish the year strong and set up Q1 for success.

Are you showing up on Instagram but still not seeing the sales you want? In this episode, we’re breaking down the four essential stages of selling on Instagram and why missing just one of them could be costing you.

Ruby walks through the full framework, from consistently attracting new leads to converting them into paying customers, and highlights the stage most people skip (and why that’s where the sales magic actually happens).

It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff.

We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts.

From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed.

Follow us on Instagram to ensure you don't miss our next Rapid Fire question box.

Meta’s Andromeda update has flipped the script: your creative is now your targeting. That means the old “find one winner and scale it” playbook no longer cuts it. In this episode, I break down the nine essential creative categories every business should have in their account in 2025.

You’ll learn:

• Why creative diversity is the single biggest lever for unlocking growth in the new algorithm.

• The nine creative categories you need (with examples for both e-commerce and service businesses).

• How to audit your current creative mix and identify the gaps.

• A step-by-step framework for testing, scaling, and analysing creative performance by category instead of single ads.

By the end, you’ll have a clear roadmap to diversify your creative, reach new audience segments, and give Meta’s AI the tools it needs to find your best customers.

Link to our subscribe only episode: https://open.spotify.com/episode/5IOSfOpMrN2O23rJfgOOIr?si=chyMON3eS4i2U4_jxyw1Hw

Need 1:1 support with your Meta ads? Book a consulting call with Maddi here.

Instagram Stories aren’t just for pretty pictures and behind-the-scenes snippets, they’re one of the most powerful tools for turning followers into loyal customers.

In this episode, we break down how to use Stories to spark real conversations, build trust, and guide your audience seamlessly from a quick reply to a confident purchase.

Whether it’s using polls and questions to create dialogue, strategic storytelling to showcase offers, or making the sales process feel natural and authentic, you’ll walk away with practical tips you can apply to your Instagram Stories.

Meta has rolled out an algorithm update that's changing everything about how Facebook and Instagram ads work.

In this episode, Maddi explains "Andromeda," Meta's new AI-powered ad retrieval engine that's flipping the script on targeting.

We discuss why your structured funnel campaigns might suddenly be underperforming and why your old targeting strategies are becoming obsolete.

You'll learn:

• What the Andromeda update actually is

• How creative now does the targeting instead of your audience selections

• Why traditional TOF/MOF/BOF campaign structures are being replaced

• The new two-campaign approach that's working with Andromeda

Whether you're noticing strange performance shifts in your Meta campaigns or want to stay ahead of the curve, this episode provides essential knowledge for navigating the biggest change to Meta advertising in years.

If you're looking for a deep dive into how to set up your campaigns and what's working now, Maddi breaks it down in our subscriber only episode.

Subscribe here and listen to the episode.

On today's episode of Margi Hour we answer Mel's question:

"Hey team.  Love listening to your podcasts.  Can I pop a request in?  I notice so many marketing podcasts and communities are really focused on product based businesses and I understand all the strategies you talk about for this.  However, businesses like mine - which is independent retail selling a multitude of brands - the advice and strategies don't always suit us.  e.g. sending products to influencers etc for ugc content.  Our mark ups are much less and with so many overheads it's difficult to adopt the strategies tried and tested.  This explains why so many independent retailers are shutting up shop both in Aus and in NZ where I'm based.  Would love some discussion on businesses like ours?!  Mel x"

Want your question answered on the podcast? Send us a DM over on Instagram @marketing&margaritas_

Thinking about running TikTok ads but not sure where to start? In this intro episode, we’re breaking down the basics of TikTok ads—what makes them different, why they work, and how to get started without overthinking it. From the power of short-form video to the secret behind a winning TikTok ad, we’ll cover the key concepts you need to build a strategy that actually converts.

Let us know your thoughts on TikTok ads and whether diving deeper on this topic would be of interest to you.

Ever wonder why your Instagram engagement feels flat—even when you're posting regularly?

In this episode, we're breaking down why the real secret to engagement isn’t in the likes—it’s in the DMs.

We'll explain how the algorithm really works, why Instagram is prioritising conversations, and how to turn casual followers into engaged fans through meaningful interactions.

This isn’t about chasing vanity metrics but rather outcomes that lead to conversions.

It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff.

We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts.

From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed.

Let us know if you love this new segment. And look out for the next question box over on Instagram to have your question answered.

Follow us on Instagram

Today's Margi Hour question comes from _tsitsi__

"How can I stand out in a saturated market such as jewellery?"

Want a question answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/

Struggling to keep up with creative demand for your Meta ads?

In this teaser episode, Maddi reveals why most businesses are approaching creative testing completely wrong - and preview the framework that's generated millions in revenue for her clients.

Discover why your biggest winners are already sitting in your ad account and the new update with Meta's ad algorithm.

This is just a taste of my complete Iteration Playbook - subscribe to get the full framework, including Maddi's systematic approach for creating 20+ variations from each winner, advanced strategies like comment reply overlays and other insights.

Stop starting from scratch and start systematically leveraging what's already working!

Instagram’s been busy, and in this episode, we’re breaking down all the latest updates you need to know about. From the new Friend Map feature (hello, real-time location sharing) to lockable posts that hide content behind a secret code—these changes are set to shake up how we use the platform.

We’ll cover:
• How the Friend Map could change social sharing (and what it means for privacy)
• The new ‘Reposts’ tab that works just like TikTok
• Instagram’s new SEO upgrades and why they matter for discoverability
• 2x speed on Reels (finally!)
• The ‘Lately’ highlight and why it’s handy for creators
• And how the new Instagram Edits app makes content creation smoother than ever.

Stay ahead with the latest Instagram trends and updates.

We’re back with another quarterly breakdown! In this episode, we chat about the power of founder-led ads, how to set up an ambassador program to fuel your content bank, and why leveraging the ‘close friends’ feature on Instagram can boost conversions. Plus, we dive into lead generation tips, going live on socials, and how to bring it all together into a strategy that builds real connection and long-term growth.

On today’s Margi Hour, we’re diving into your questions about working in the marketing space. From building your portfolio, to gaining experience across different skills, to taking the leap as a freelancer — Ruby and Maddi share their journeys, plus give insights into what they look for when hiring new team members.

Got a question you’d love answered on the podcast? Slide into our DMs over on Instagram: https://www.instagram.com/marketingandmargaritas_/

Meta just dropped a stack of performance-boosting tips during their latest earnings call—and if you want to grow on Instagram in 2025, this episode is your roadmap.

From AI tools that help you create faster, to why Reels are still king for reach, and how to turn DMs into dollars—we’re unpacking everything you need to know.

Plus, we talk about why creators are more influential than ever, and how to use Threads to stay top of mind.