Explore every episode of the podcast Marketing a Non-League Football Club
| Title | Pub. Date | Duration | |
|---|---|---|---|
| E8 - Achieving Record Kit Sales | 14 Oct 2022 | 00:20:43 | |
On the final podcast, Michael goes through the process of kit design all the way to launch and how the massively popular TeamHamish Rainbow Third Kit came about for the club and the success it has had. A post-live note from Michael: I stupidly forgot to mention on the podcast that ÂŖ10 from every adult shirt sale and ÂŖ5 from every kids sale goes back to TeamHamish. | |||
| E7 - Improving Club Communications | 14 Oct 2022 | 00:15:48 | |
Improving the club's communications with fans was one of the goals Michael set out to achieve when he first joined the club. On this podcast he goes through setting up email marketing, podcasting and plans for the future. | |||
| E6 - The Need To Bring In Others | 14 Oct 2022 | 00:11:21 | |
All the ideas but no time sound familiar? In Michael's case it was this plus not being in Nairn regularly enough. Michael talks about bringing on board a couple of volunteers to help, general branding plans and linking in with a local university. | |||
| E5 - A New Website On A Non-League Budget | 14 Oct 2022 | 00:17:00 | |
On this podcast, Michael talks about how he managed to get a new website built and launched including how he got buy-in from the committee. | |||
| E4 - Doing Things A Bit Differently | 14 Oct 2022 | 00:13:38 | |
This episode focuses on doing things a bit differently as a club including getting PR coverage for pie in a roll and creating stag and hen party packages. | |||
| E3 - Going Digital | 14 Oct 2022 | 00:11:47 | |
This time around Michael talks about trying make things easier for fans online and from a digital marketing perspective. This episode covers finding a digital ticketing provider, putting our monthly club draw online plus other little bits. | |||
| E2 - Putting a Plan Together | 14 Oct 2022 | 00:23:55 | |
On the second episode, Michael goes through the plan put together and presented back to the management committee at Nairn County as well as going through a couple of things he would do differently if he had his time again. | |||
| E1 - Starting Out | 14 Oct 2022 | 00:20:11 | |
Welcome. Get an introduction to the club and the podcast and Michael's first steps coming on board at Nairn County and surveying fans. | |||