Marketing 4 Business – Details, episodes & analysis

Struggling to stay consistent with content? You’re not alone.

In this Marketing 4 Business Podcast episode, Scott and Renée unpack what effective content actually looks like, how to simplify your approach, and why strategy, not trends, should shape what you post.

They share the three types of content that consistently drive results, how to avoid the trap of ‘random acts of marketing’, and real examples from businesses getting it right.

If you’ve ever wondered what to post, how often, or if your content’s even making an impact, this one’s worth a listen.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Renée on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Most websites suck. Yours probably does too – and it’s not your fault. But if you’re starting a business or relaunching, here’s what to do instead to actually get customers.

In this Marketing 4 Business podcast episode, Norman McKenzie, founder of Meta Digital, shares what 24 years in business has taught him about building websites that work, running a values-led agency, and staying ahead in a fast-changing digital world.

From humble beginnings and BNI meetups to long-term client relationships and embracing AI, Norm breaks down the practical lessons that matter – why caring deeply is still a serious competitive edge, how to think long-term, and what traps to avoid if you actually want results.

If you're serious about doing digital right, this conversation is a must-listen.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Norm on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott sits down with Greg Beaman, founder of Car Money, to talk about his journey from leaving school early to becoming a successful business owner. Greg shares how his early struggles in school shaped his work ethic, his transition into sales, and how he built a thriving finance company.

Discover the importance of customer service, relationship-building, and personal branding in business success. Greg also reveals how video marketing and social media ads transformed his business, the power of emotional connections in sales, and why human interaction still matters in an AI-driven world.

Tune in to hear real-world insights on sales, business growth, and standing out in a competitive industry. Whether you're an entrepreneur, business owner, or someone looking to sharpen your marketing and sales skills, this Marketing 4 Business Podcast episode is packed with valuable takeaways.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Greg on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Sales is a Skills Game.

Scott is back this week interviewing sales legend and published author Mike Brunel.

In this engaging episode, you'll discover how Mike went from working in a sheep shearing shed to becoming a top-selling salesperson, a published author and building a multi-million dollar business.

Here's what you will discover in this episode of the Marketing 4 Business Podcast

* Mike's journey from shearing sheep to building a multi-million dollar empire in media demonstrates the power of persistence, learning, and seizing opportunities.

* Consistency and frequency in marketing are crucial for creating relevancy, repetition, and reputation-building.

* Engaging clients for 12 months through advertising can exponentially grow your business, as seen in the success of NRS Media.

* Taking a marketing idea internationally requires innovative thinking, the right team, and adaptability to success and failure.

* The right mindset is essential for success in sales, focusing on understanding the customer's needs and creating a value proposition for the product.

* Employing a doctor-like approach to sales, correctly qualifying customers, and researching potential clients can lead to more effective sales techniques.

* Training, consistency, and frequency can create relevancy and build a reputation for businesses, as seen in the success of companies like Kellogg's.

* Having the right team behind you is essential for success, as successful people also want to help others succeed.

* The five steps to success in sales are: train every day, know your product, feature the benefits, know your story, and learn your case studies.

* Being the 'price whisperer' in your business means understanding the willingness to pay and finding the right balance between price and value to maximize sales potential.

Throughout our conversation, Scott & Mike discuss the importance of consistency, frequency, and repetition in marketing. Mike shares his experiences with expanding innovative marketing concepts internationally, and the role luck, timing, and hard work play in launching a business to new heights.

Together they also delve into essential sales techniques, such as qualifying customers correctly, employing a doctor-like approach, and understanding the value proposition of your products.

By the end of this episode, you'll walk away with a plethora of actionable advice and insights to maximize your sales potential. So, don't miss this opportunity to learn from Mike's inspiring story and discover how to master the art of selling.

Let's all grow together and achieve our goals!

Have fun and enjoy listening, learning and taking action from this podcast!

We appreciate your support for the Marketing 4 Business Podcast.

If you find our content valuable and informative, please help us reach more business owners by spreading the word by sharing it with a friend who might benefit from it.

Additionally, we would love for you to ensure you are following our podcast on your favourite platform, and if you enjoyed the episode, let us know by leaving us a five-star review.

See below for ways to get in touch with us…

You can follow the Marketing 4 Business Podcast on Instagram here >> https://bit.ly/3IlQp2v

You can follow Digital Influence on Instagram here >> https://bit.ly/3pNl6Y7

Want to connect with Scott on LinkedIn? Click here >> https://bit.ly/42GeQ2F

You can book a free Where You Can Win call with Scott here to discuss your marketing >>

The Marketing Opportunity

In this episode of the Marketing 4 Business Podcast, Scott delves into key marketing insights drawn from his recent engagements with business owners.

Here’s what you’ll discover:

1. Common Theme 1 – Lack of Performance Measurement: Many businesses invest in various marketing platforms but often fail to measure their performance effectively. This lack of strategic measurement can lead to wasted resources on underperforming campaigns.

2. Common Theme 2 – Avoiding Mismatch in Market, Message, Media: To succeed, the triple M’s of marketing (Market, Message, Media) must align. Scott provides examples of audience targeting mistakes made by some digital marketing agencies and how to rectify them.

3. Common Theme 3 – Past Marketing Failures: Past marketing failures can deter businesses from further investment. A case study illustrates how a lack of strategy and measurement led to marketing cessation.

Scott also shares actionable advice to seize the marketing opportunity:

1. Marketing Opportunity 1 – Implement Strategy-First Thinking: A well-designed strategy is the foundation of successful marketing, guiding businesses towards winning tactics and desired results.

2. Marketing Opportunity 2 – How to get clarity on Market, Message, and Media: Understand your market, create a compelling message, and select the right platforms for reaching your audience. Balancing these aspects ensures relevancy, trust, and increased sales.

3. Marketing Opportunity 3 – Track and Measure Performance: Measuring and testing your advertising can significantly boost your business. This simple act puts you ahead of the majority of businesses.

Prepare to elevate your marketing game and seize growth opportunities. Remember, there’s always room for business growth, whether in challenging economic times or prosperous ones.

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Dont Turn Off Your Marketing

Scott is back this week interviewing Michael Durie, CEO & Founder of Durie Hill & Associates.

In this engaging episode, Scott interviews Michael, a seasoned marketer with an impressive background working for renowned companies such as New Zealand Herald, Mazda Telecom, Westpac, and Australia Post.

Scott gets Michael to share his knowledge and experience in marketing, technology, education, and business mentoring. They also give valuable insights and practical advice for navigating the ever-evolving landscape of marketing in the digital age.

Here's what you will discover in this episode of the Marketing 4 Business Podcast...

1. Ogilvy's Influence: Inspired by Ogilvy's scientific advertising approach, Michael's journey began as an advertising cadet at the New Zealand Herald.
2. Relentless Focus: Michael spearheaded the successful launch of New Zealand's first glossy computer journal, Interface, attracting major advertisers.
3. Market Research for Growth: Understanding consumer behavior and thorough audience research are pivotal for crafting messages that resonate with customers.
4. Data-Driven Decisions: Michael emphasizes the transformative power of data-driven marketing in today's digital age.
5. Authentic Brand Experiences: In a world where traditional advertising falls short, Michael stresses the need for engaging brand experiences.
6. Embracing AI and Technology: Scott encourages students to embrace AI as an essential skill for future careers.
7. Communication Skills: Developing communication skills, particularly public speaking, is vital for professional growth.
8. Business Mentoring and Startups: Michael actively mentors businesses and startups, using his marketing expertise to guide various ventures.
9. Marketing in Tough Times: Michael advises against cutting marketing during economic challenges based on the positive outcomes observed during the 2008 recession.
10. Balancing Growth and Profitability: Michael stresses nurturing both top-line growth and bottom-line profitability for a successful business approach.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Scott’s 1-Hour Marketing & AI Challenge

Scott Wilson is back with a challenge for you in his latest Marketing 4 Business podcast episode.

Here’s what you will discover in this episode.

– Scott shares his recent presentation on AI, providing real-life examples of AI usage in business to a group of 60 business owners.

 – An overview of the purpose of the podcast and its role in educating and inspiring business owners to leverage technology to alleviate anxieties and frustrations while creating growth opportunities.

 – The importance of starting conversations about AI within your business team and with your marketing partners is highlighted, especially considering we are on the cusp of significant advancements in AI.

 – Insight into the strategies of Scott’s digital agency, Digital Influence, and their challenge to save an hour a week using AI and the learnings from the team’s presentations.

 – The necessity of clear strategy formulation before implementing AI tactics is emphasized. Understanding the reasons and principles behind using AI tools is critical for achieving desired results.

 – Scott shares his mission of saving 10 hours a week using AI and how it led to the realization that combining human intelligence with artificial intelligence can result in superhuman intelligence.

And so much more…

 Join us for this insightful episode as we explore the world of AI and how you can leverage it for your business.

 Think about how you can leverage AI in your business. How can you use it to create efficiencies and savings? Begin the conversation within your teams and start harnessing the power of AI today.

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Business Leadership – A Contact Sport

Scott is back this week interviewing Richard Smith, his former teacher at Papanui High and former high-performance leader at the Crusaders, NZ Cricket, and NZ High Performance.

Now a business owner, Richard shares his insights with Scott on building leaders inside a high-performing business.

Scott enjoyed two subjects at school, Outdoor Education and Physical Education, and lucky enough, Mr Smith happened to be his PE Teacher.

Years down the track, they have reconnected and shared a love of all things mindset, marketing, and business, which they cover in this value-packed episode.

Here is a snapshot of what Scott and Richard cover in this Marketing 4 Business episode:

• How a “Happenstance” led to High Performance
• Self Education vs Formal Education
• Sharing Makes You Sharper 
• The “Boots On, Games On” Mindset
• Business Leadership – A Contact Sport

Connect with Richard on LinkedIn here

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

12 Rules of Marketing Your Business in A Recession Part Two

In this episode, Scott presents the second part of his "12 Rules of Marketing Your Business in A Recession," following the first six tips shared in Part One.

These tips are designed to help your business thrive in challenging economic times.

Here's a snapshot of what Scott covers:

- Think Mobile First: Embrace a mobile-centric approach in your marketing strategy.

- Focus on Reason-Why Advertising: Highlight the reasons why customers should choose your product or service.

- Build Partnerships and Collaborations: Strengthen your business by forming partnerships and collaborations.

- Look After Your Existing Customers: Prioritize customer retention and loyalty.

- Leverage Technology: Embrace technology to improve efficiency and stay competitive.

- Know Your Numbers: Gain a deep understanding of your business's financial metrics.

Plus, Scott's bonus rule:

- Protect Your Mindset: Maintain a positive and resilient mindset to navigate challenging times effectively.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Grow Your Brand. Grow Your Business.

In this episode, Scott interviews branding expert Amanda van Kuppevelt about her intriguing journey from Scuba Diving instructor to Branding Expert and Business Growth Advocate.

Here are some key takeaways:

* Sharks In The Water – Amanda shares her teenage experiences as a scuba diver and how they taught her valuable life lessons about people, control, and dealing with fear.

* Brand Power – Discover Amanda’s journey in the branding world and how branding can help you grow your business in 2023.

* Become The Teacher – How Amanda discovered the benefits of teaching others and how it can help you learn more about your craft.

* The Power of Story Telling – Discover the power of storytelling in business and the importance of visual frameworks for business owners and entrepreneurs.

* AI & You – Scott & Amanda discuss the impact of AI and the importance of human connection in a technologically driven world

* LinkedIn Leverage – Amanda shares how to leverage LinkedIn for business connections and personal growth.

* Message, Market, Match – Learn how changing the focus of website copy from the business to the audience can significantly impact your sales.

* Mindset and Momentum – Scott and Amanda share why having a growth-focused mindset in business success is a must today and how knowing who you really are can shape your journey!

* Staying Sharp – How Amanda stays focused, inspired and ready to help clients win with their branding and marketing. Plus, the three books and podcasts she recommends to business owners.

* Amanda Famous Five Tips – Amanda shares her top branding and marketing tips to help business owners win despite the recession.

* And so much more.

Connect with Amanda on LinkedIn here and via her website here.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action