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Explore every episode of the podcast Marketers Take Flight

Dive into the complete episode list for Marketers Take Flight. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
160: Performance Goal Examples for AEC Marketing Departments19 Nov 202400:26:08

🎯 Setting SMART performance goals in AEC marketing? Dive into this replay episode where I unpack the art of creating Measurable Performance Goals. 📈 

Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️ 

Tune in for some bonus SMART goal examples to elevate your team's performance and prepare for a career boost with our upcoming episode on salary negotiation tips. 💼 


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159: Prepare for a Great 2025 with This Simple 3-Question Reflection12 Nov 202400:12:57

As we close out this year, I’m bringing back one of the episodes you need to revisit to set yourself up for a killer 2025. We’re digging into a simple, but oh-so-powerful exercise I shared back in 2022 to help you wrap up the year with clarity and intention. These three questions are perfect to help you reflect, learn, and (let’s be real) let go of anything that doesn’t serve you going forward.

So whether you’re deep in goal-setting mode, prepping for performance reviews, or just ready to head into 2025 with a fresh, focused mindset, this episode is exactly what you need. Grab a pen, open up that favorite notebook, and let’s get into it.

Ready for this? Hit play, and let’s set up 2025 to be your best year yet!


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158: Master These Writing Skills to Advance Your AEC Marketing Career05 Nov 202400:36:41

In this episode, I'm thrilled to chat with Ben Culbreth, the brilliant mind behind Culbreth Copywriting. Ben is here to unpack the secrets of creating crisp, compelling content that resonates deeply within the AEC industry. We talk about knowing your audience like the back of your hand, structuring your messages to engage and convert, and sidestepping those all-too-common writing blunders.

Loaded with actionable tips, this conversation is your go-to guide to refine your writing skills and make your content pop in the crowded digital, AI world. Whether you’re looking to enhance clarity or catapult your career forward, Ben’s savvy advice will help you elevate your writing game.

So, grab your coffee, and let’s get started on becoming a standout writer!


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157: From Coordinator to Firm Owner with AEC Marketing Maverick, Sarah Gonnella29 Oct 202400:51:29

Hey, hey! On today’s episode of Marketers Take Flight, I’m bringing you a powerful conversation with Sarah Gonnella—VP of Sales and Marketing and one of the four owners at Full Sail Partners. And, she happens to be my boss! Sarah’s journey from marketing coordinator to firm partner is packed with valuable insights, and she’s sharing it all with us today.

Sarah talks about her early days in marketing, including a chance mentorship from a printer (yes, a printer!) that set her on the path to success. She also opens up about the bold decisions she made to take her career into her own hands—like starting her own marketing consulting business when her role wasn’t aligning with her goals. You’ll hear how she navigated the challenges of rebranding and launching a new company in just 30 days—talk about resilience!

But what I love most is how Sarah embraces authenticity as a leader. She’s all about bringing her whole self to work and empowering her team to do the same. And trust me, the lessons she shares on leadership, growth, and thinking like an owner are going to light a fire in you!

So, if you’re ready to step into your authentic self and take your career to the next level, grab your earbuds, and let’s dive in!


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156: Finding Focus: How to Prioritize When Everything Feels Urgent21 Oct 202400:20:36

In this episode of Marketers Take Flight, host Lindsay Diven shares practical strategies for AEC marketing professionals to conquer burnout and manage holiday stress, all while juggling tight deadlines. Learn how to gain clarity on your priorities, master the art of saying no, and focus on the tasks that drive the most impact. Lindsay also covers how to balance work and self-care to thrive during the busiest time of year. Tune in for tips to reclaim your time and enjoy the holidays!


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155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach15 Oct 202400:36:14

You’ve heard it before: “Your technical team should be more involved in marketing.” Easier said than done, right? Well, today’s episode is about to change your whole perspective.

I’m joined by two incredible AEC Marketing Mavericks from Freese and Nichols, Dan Purschwitz and Crista Reed, who’ve cracked the code on getting their technical staff excited about marketing. Yep, you read that right—excited about using LinkedIn to grow the firm’s reach. But it didn’t happen overnight, and it definitely didn’t happen without some resistance.

Here’s the deal: Freese and Nichols took a totally different approach to marketing by putting their technical staff front and center. Now their team is actively sharing content, building their personal brands, and bringing real results to the firm. This isn’t just about posting for the sake of posting. We’re talking real, authentic engagement that’s driving recruitment, business development, and even their company culture.

In this episode, we’ll dive into:

  • How Dan and Crista flipped the script and turned LinkedIn skeptics into power users.
  • The simple but genius strategies they used to train and empower their team to shine online.
  • Why authenticity always wins and how it’s helping them attract top-tier talent.
  • The honest challenges they’ve faced (yep, they’re getting real) and how they’re measuring success now.

If you’re an AEC marketer wondering how to get your team more involved in marketing—or maybe just need some fresh ideas for LinkedIn—this is the episode you need to hear. Trust me, it’s packed with practical tips and strategies that you can start using right away.

Hit play and get ready to learn how you can transform your team into LinkedIn rockstars!


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154: 7 Small Things Saving My Life Right Now08 Oct 202400:15:11

Ever feel like life is moving at a million miles per hour 🚀 and you’re just trying to keep up? Same here. That’s why I’m sharing the little things that are actually saving my life right now—those small, simple hacks that are keeping me grounded 🧘‍♀️ during this busy season.

In this episode, I’m spilling all the details on how a few game-changing habits and kitchen shortcuts 🍳 are making my day-to-day just a little easier. From meal planning on autopilot 📝 to finally taking a real lunch break 🥗, these are the practical, no-fuss tips that are making a BIG difference in my life.

Here’s a sneak peek of what I’m dishing out:

  • The one grocery store find that’s changed my meal prep game forever (hello, easy weeknight dinners! 🍽️).
  • How this ONE activity is helping me feel like a total badass 💪 (and how you can get that feeling, too).
  • Why doing this at night instead of scrolling through social media 📱 is my secret to better sleep 😴 and less stress.

Whether you’re juggling a million things at work 💻 or just trying to figure out what’s for dinner tonight 🍲, this episode will give you the inspo you need to simplify and take control.

Curious about what’s saving my life right now? Tune in and find out—you might just discover something that can save yours, too! 🎧


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153: Should You Stay or Go? Knowing When to Leave Your Firm with Michelle Hubbard, CPSM01 Oct 202400:31:15

AEC Marketing Maverick, Michelle Hubbard, CPSM, shares her bold career decision, including how she knew it was time to leave her firm after 12 years. She opens up about her journey rising through the ranks and making that leap to a new firm.

Some key highlights from the episode are:

  • Recognizing the right moment for a career shift
  • The power of networking and mentorship in climbing the corporate ladder
  • Balancing high stakes roles with a fulfilling personal life
  • Key strategies for navigating new leadership landscapes

If you’re plotting your next big move or just need a push to shake things up, this is your must-listen. Tune in, get inspired, and start crafting your own success story—Michelle style.


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152: Avoid Holiday Chaos with Five Steps to Maximize Your Q424 Sep 202400:23:57

As the end of the year approaches, the holiday season 🎃🦃🎄🎆 can quickly turn into a whirlwind of deadlines, events, and stress. But you don’t have to let the chaos take over! In this episode, host Lindsay Diven shares five actionable steps to help you take control of your time, avoid burnout, and make the most of the final quarter of 2024.

From carving out time for reflection to setting clear priorities, this episode will guide you through the Full Focus Quarterly Preview Exercise to ensure you finish the year strong—both personally and professionally. Whether you’re an AEC marketing professional juggling proposals or simply trying to navigate the holiday season, this episode is packed with tips to help you thrive in Q4.

🎧 Tune in to learn:

  • How to create time and space for reflection and planning
  • The power of celebrating your wins (and how to find them!)
  • Setting 2-3 key priorities to stay on track
  • Planning for both work and relaxation to maintain balance

Don’t let holiday madness derail your goals—get ahead with this quarter’s plan!


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151: Marketing Role Change After Firm Acquisition, AEC Marketing Maverick: Cathy Huthison, CPSM17 Sep 202400:29:27

Hear from my first AEC Marketing Maverick, Cathy Huthison, CPSM, the Associate VP and Director of Digital Marketing at Salas O’Brien. From early career lessons to mastering digital marketing amid her firm's acquisition, Cathy's insights are packed with actionable advice for marketers at any stage of their career.

Key Takeaways:

  • Cathy’s evolution from startup to a leadership role at a major firm 🚀
  • Adapting marketing strategies during the COVID-19 pandemic 📈
  • Navigating the challenges of a firm acquisition and role transitions 🔁
  • Practical tips for marketers on leveraging strengths and building internal relationships 🤝


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150: How to Design the Personal and Professional Life You Want10 Sep 202400:18:48

I’m letting you in on a little secret: you have the power to design the life you want. Yes, even with all the deadlines, obligations, and responsibilities. 🙌

I’m sharing the Full Focus Double Win Formula that transformed how I approach my goals and life. 

✨ What You’ll Learn:

  • How to create a 10-Year Life Plan that guides your future.
  • Setting Annual SMARTER Goals that excite and challenge you.
  • Using daily planning to stay on track toward your big dreams.

Ready to stop drifting and start designing the life you truly want? Let’s do this! 💪

Resources Mentioned:

If you loved this episode, don’t forget to subscribe so you never miss a thing! And if you’re feeling generous, I’d love it if you could leave a review—your feedback means the world to me! 🌟


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Season 4 Trailer: The AEC Marketer's Journey – Personal Growth and Professional Excellence27 Aug 202400:05:12

Welcome to Season 4 of Marketers Take Flight, where I shift my focus to you—the marketing professional. This season is dedicated to your personal development, growth, and achieving the double win: excelling in your career while thriving in your personal life.

Hosted by me, Lindsay Diven, CPSM, a Full Focus Certified Pro, this season I will share topics that empower you to become the best version of yourself, both professionally and personally.

We'll explore:

  • Productivity Mastery: Techniques to enhance your efficiency and make the most of your time.
  • Mindset and Motivation: Cultivating a growth mindset to overcome challenges and stay motivated.
  • Personal Development: Crafting and following a personal development plan tailored to your unique goals.
  • Work-Life Balance: Strategies to achieve harmony between your professional responsibilities and personal well-being.
  • Leadership Skills: Building confidence and skills to lead and inspire your team effectively.
  • Goal Setting: Applying proven goal-setting methods to achieve meaningful milestones in your life and career.
  • Self-Care and Wellness: Incorporating self-care routines to maintain your mental and physical health.
  • Career Advancement: Navigating career transitions and opportunities for growth within the AEC industry.


Join me as we embark on this journey to enhance not just your marketing skills, but your overall quality of life. Together, we’ll explore actionable strategies and insights that will help you achieve success and fulfillment in every aspect of your life.

 


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The Road Ahead for AEC Marketing Strategies27 Dec 202300:03:24

In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you.

After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to new projects planned for 2024. These initiatives are all about bringing more innovation and deeper insights to you, my valued listeners. While I can't share all the details just yet, I promise that what's coming is designed with you in mind.

I want to express my immense gratitude for your constant support and engagement, which has been the lifeblood of this podcast.

Connect with me on LinkedIn to get updates. And, feel free to say “hi” when you see me at industry events.

Here’s to new beginnings and continued growth in our AEC marketing endeavors. Until next time, keep making your mark in the AEC world. I’m signing off, but this is not a goodbye.


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149: The Most Popular Episode of 202320 Dec 202300:20:16

Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers.

Inside this episode, you’ll discover:

  • Why ChatGPT has become an indispensable asset in your marketing toolkit.
  • My hands-on experiences and 10 actionable ways to integrate AI into your marketing, from boosting social media presence to crafting winning proposals.
  • The little tweaks that make AI tools work for your unique brand voice.

Special Note:
I’m pressing pause to spend some precious holiday moments with my family, so I’m taking a short two-week break. Let this episode be your holiday marketing muse, and when I come back, I’ll be hitting the ground running with fresh, actionable content to kickstart your new year.

Your Takeaway Treasure:
Swing by marketerstakeflight.com/149 to snag your free guide packed with the strategies and tips from this episode – it's like a little holiday gift from me to you!

What’s Next:
I’ll be back soon with brand-new episodes that delve into the essential tech tools for every marketing department. Happy holidays, and see you in a few weeks!


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148: The Vital Role of Mentorship for AEC Marketers13 Dec 202300:32:36

Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things mentorship – the ups, the downs, and everything in between.

In this episode, GinaRenee opens up about the incredible power of mentorship. We chat about how creating a safe and supportive space can transform the dynamics of a team, fostering trust and unity like never before. And let me tell you, the stories she shares about the impact on her team will totally inspire you!

But that's not all – we also get into why lifting each other up isn’t just good for us individually, but it’s essential for our industry's success. Plus, we tackle the big questions around formal mentoring programs and the unique twists that come with mentoring in our niche field. Whether you’ve been mentored, are a mentor, or are considering stepping into this rewarding role, this episode is packed with insights you won’t want to miss. So, are you ready to explore the transformative world of mentorship in AEC? Let’s get started!


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147: How this CEO is Modernizing AEC Marketing06 Dec 202300:44:14

Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? He's here to spill the beans on why marketing is so darn important in business planning.

In our chat, BJ brings to light the undeniable power of human connections in branding. Plus, he gives us the lowdown on how digital transformation is shaking things up in marketing and the AEC industry. It's all about people, and BJ gets it!

Now, here's where it gets really interesting. BJ breaks down how a CEO and marketing can join forces to create something extraordinary. We're talking visionary yet totally doable marketing strategies. But wait, it's not all about the money. Nope, we're focusing on the real impact of these strategies - the kind that makes you go 'Wow!'.

Hold on, because BJ's got more wisdom to share. We're delving into the tricky but crucial task of aligning marketing with sales goals. And get this – it's not just about short-term wins; we're playing the long game too.

As we peek into the future of AEC marketing in our ever-changing world, BJ reveals his unique approach to keeping his team and clients engaged – think internal emails with a twist. We're lighting up the path of AEC marketing, unpacking the importance of really getting your clients and the power of top-notch leadership.

And because BJ is all about giving back, he shares his passion for his non-profit work. Trust me, you'll leave this conversation not just thinking differently about AEC marketing and leadership, but feeling inspired to make your own mark.

So, let's dive in and turn your AEC marketing strategies upside down – in the best way possible. Ready? Click that play button to get started!


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146: Performance Goal Examples for AEC Marketing Departments29 Nov 202300:26:38

🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈 

Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️ 

Tune in for some bonus SMART goal examples to elevate your team's performance and prepare for a career boost with our upcoming episode on salary negotiation tips. 💼 


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A Thanksgiving Pause: Gratitude & Greetings22 Nov 202300:01:23

Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy our Thanksgiving treats, and remember what this season is all about—gratitude and togetherness. Can't wait to connect with you again next week for more marketing magic. Until then, have a beautiful and blessed Thanksgiving!


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145: How to Build Your Marketing Budget15 Nov 202300:24:14

Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024.

This episode is a gem from our AEC Annual Planning Empowerment series, where I peel back the curtain on how to tailor a marketing budget that actually makes sense for your firm. Forget the one-size-fits-all approach; I’m here to guide you through the maze of budgeting with methods that include everything from revenue percentages to competitive analysis.

 

I’ll walk you through key questions that will shape your understanding of your firm’s financials and set the stage for a budget that aligns with your strategic vision. To sweeten the deal, I’ve got a downloadable Marketing Budget template ready for you to make your own—just head on over to marketerstakeflight.com/145.

 

We’re not just talking theory here; we’re about actionable insights. From defining the mix of marketing and business development expenses to tracking and adjusting your spending for the best ROI, I’ve got you covered. It’s all about empowering you to lead your firm’s marketing charge with confidence and clarity.

 

So, are you ready to dive in and start building a budget that serves your firm’s growth? Tune in now and don’t forget to hit subscribe—you won’t want to miss out on the wealth of knowledge coming your way in this series.

 

I can’t wait to see you in the comments section at marketerstakeflight.com/145, where you can share your budgeting triumphs and challenges. Together, let’s make 2024 a standout year for your firm’s marketing success. Catch you in the next episode—until then, keep making your marketing meaningful!


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144: The Elements of a Great Marketing Plan08 Nov 202300:25:19

It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈

 In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't just a set of tactics; it's your roadmap to market dominance. 🗺️🚀

🔍 We'll explore:

  • The definition and purpose of a marketing plan.
  • Aligning marketing with BD strategies for a laser-focused approach. 🎯
  • Key elements of an effective marketing plan, from SWOT analysis to actionable goals. 📊

Plus, I'll share an example of how to tailor your strategy for specific markets, like targeting higher ed clients in Florida.

Want a hands-on guide to craft your BD plan? Check out the Business Development Planning Mini-Workshop at marketerstakeflight.com/BDPlan. 🏢

📈 And don't miss out on our freebie - a comprehensive Marketing Plan Outline! Grab yours at marketerstakeflight.com/144. 🎁

🔔 Subscribe for more insightful episodes on sales goals, marketing strategies, and personal performance tips.



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143: The Elements of a Great Business Development Plan01 Nov 202300:25:06

🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry.

✨ What you'll discover:

  • Why generic BD templates don’t always cut it for AEC.
  • The link between Strategic Plans, BD Plans, and Marketing Plans.
  • Essential elements every rock-solid BD Plan must have (from SWOT Analysis to Sales Projections).


💡 Golden Nugget: A strategic plan is your 3-5 year vision (hello, Google Maps destination!). Your BD Plan? It's the turn-by-turn directions to get there. 🛣️

🎁 Freebie Alert: Get a handy BD Plan outline. Find it in the show notes at marketerstakeflight.com/143. And if you're all in, dive deeper with the BD Planning Mini-Workshop at marketerstakeflight.com/BDPlan.

🔔 Don't miss out! Subscribe for more empowerment-packed episodes tailored for AEC marketing pros. Catch ya next week! ✌️


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142: Crafting an Effective AEC Marketing Plan: Aligning Strategy with Growth Goals25 Oct 202300:11:36

In this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and need a little guidance to stay on track? I've got you covered! 

 

Join me as I unpack the secrets to creating a marketing plan that truly resonates with your AEC firm's vision. Whether you're a seasoned pro or just getting your feet wet, this episode is packed with actionable steps to elevate your marketing game. So grab your notebook, and let's get started!


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141: Stand Out in an AI World with Client-Focused Case Studies18 Oct 202300:36:12

In this episode, I had the pleasure of chatting with the brilliant Leslie Blaize about the transformative power of case studies, especially for our AEC pals. Leslie dropped some serious wisdom: while many AEC firms are pros at highlighting their technical know-how, they often overlook the heartfelt stories of their clients.

Together, we unpacked the art and science of creating case studies that resonate on a deeper level than your typical testimonial. And here's a fun twist: we also dove into the world of AI tools, like ChatGPT, and their role in content creation. But the real magic? It's all about blending cutting-edge tech with that authentic human touch.

If you're eager to elevate your storytelling game and stand out in an AI-driven landscape, you won't want to miss this. Dive in with me!


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140: Mastering Social Media: How to Plan a Three-Month Content Calendar11 Oct 202300:28:28

Do you often find yourself scrambling to find engaging content for your social media platforms? Are you tired of the constant stress and headaches it brings? Don't worry, I've got you covered. In this episode, I'll be sharing my foolproof method of planning a three-month content calendar in just a few hours.

What's more? You'll also have access to my personal quarterly content calendar that I use for my companies to get you started on your planning journey. This strategy has been my secret weapon in staying ahead of the curve and ensuring the content is always relevant and engaging for our audience.

But that's not all! I also want to help you diversify your content. So, I'll be guiding you on how to create a variety of content that keeps your audience engaged. I'll be sharing the content pillars we use to keep our posts diverse and captivating. Plus, I'll give you a sneak peek into how I use my podcast topics to inspire my social media content.

This episode is going to revolutionize how you plan your content. So grab your favorite drink, find a cozy spot, and get ready for an enlightening journey into content planning.

Don't forget to grab your free quarterly content calendar to use while you listen to the episode. Just plug in the dates and content to get your firm’s online marketing engine started!


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139: How To Get Your Content Published in National Publications: A Step-By-Step Process for AEC Marketers04 Oct 202300:36:34

Ever dreamt of seeing your marketing content featured in a top-tier magazine? Well, today's your lucky day. I’ve got Amanda Murphy with us, who's turned that dream into reality.

Taking marketing content from your desk to the national spotlight? Yep, it’s possible! 🌟 Amanda will break down the essentials: from crafting that standout pitch to navigating the publishing maze. She’s got the insights and the steps, trust me.

What’s more? It's not just the how-to; it's the why and the wow of the journey. Amanda’s story is all about perseverance, savvy strategy, and making the big moves. She shows us how marketing content cannot just stay in its corner but truly steal the limelight. 📖✨

Ready to amplify your message and make a mark? 🚀 Tune in, and let’s dive into this epic marriage of marketing and publishing!


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138: AEC Marketing Metrics Tips27 Sep 202300:26:10

If you've ever felt lost in numbers or struggled to showcase the value of your marketing strategies, this episode is your lifeline.

Inside this episode, you'll discover:

  • The Visual Power of Data: Join the top 25% of marketers who can confidently say they measure their impact. I'll show you how to harness the magic of clear, compelling data visualization.
  • Metrics That Matter: Diving deep into the AEC-specific metrics that should be on your radar. From brand awareness signals to content resonance indicators, let's get laser-focused.
  • Unlocking the Campaign Attribution Model: Unravel the mystery of which touchpoints deserve your attention (and credit) in your client's journey.
  • Setting the Stage with Benchmarks & Targets: I'll walk you through setting your unique benchmarks and crafting actionable targets that move the needle.
  • Tools of the Trade: From trusty Excel to specialized software, let's get clear on the best tools to visualize and amplify your AEC marketing metrics.

Plus, if you're anything like me and love a hands-on, actionable challenge, I've got one waiting for you that promises to bring clarity to your marketing strategy!

Ready to dive in? Tune in now and let's elevate your AEC marketing game!


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137: How to Develop Your AEC Content Creation Process20 Sep 202300:30:33

Are you juggling the demands of AEC marketing and feeling overwhelmed with content creation? If your answer is a resounding "yes," then today’s episode is tailor-made for you. I'm absolutely thrilled to bring you a conversation that’s chock-full of actionable insights, straight from a Content Marketing Clarity Course alum, Christyn Binder.

Christyn serves as the Content Manager at Aurora Engineers, and let me tell you, her transformation story is nothing short of inspiring. Imagine this: producing over 30 pieces of original content in under a year, getting a well-deserved promotion, and falling back in love with marketing all over again. Sounds dreamy, doesn't it? Well, it’s possible, and Christyn is living proof.

In this episode, we dig deep into how Christyn revolutionized her content creation approach. She lets us in on her secret sauce for brainstorming topics with her technical staff and brilliantly repurposing content. 

And that's not all. Christyn pulls back the curtain on her content strategy, revealing how she crafted three high-impact campaigns that became game-changers for her firm, as well as her own career trajectory.

But hold your horses! The cherry on top is that I give you a sneak peek of the opening of registration for the next cohort of the Content Marketing Clarity Course on September 26. So if you're on the hunt for an opportunity to level up your AEC marketing skills or scouting for that next big career leap, you won't want to miss this episode.

Tune in and get ready to unlock the content marketing strategies that could very well be the catalyst for your next big win. Just like Christyn, you too can redefine what success looks like in the AEC industry. Trust me, you don't want to miss this!        


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136: Five Tips to Drive Content Marketing Success13 Sep 202300:17:18

In this latest episode of 'AEC Marketing Strategies,' 🎙️ I'm unpacking five 🖐️ game-changing tips you won't want to miss if you're serious about content marketing in the architecture, engineering, and construction (AEC) industry. 🏗️

Whether you're a seasoned pro 👷‍♂️ or just getting started 🌱, I'll walk you through the keys 🗝️ to success. I'll share why patience 🕰️ is more than a virtue—it's a necessity for building a devoted audience. ❤️ You'll also hear why consistency 🔄 isn't just a buzzword but an SEO 📈 and trust-building powerhouse. 🔒

But I don't stop there; I go in-depth on how to craft content 📝 that not only catches attention 👀 but holds it. Plus, I give you the inside scoop 🍦 on why less can often be more ➖ when it comes to your marketing channels 📺 and personas. 🎭 And let's not forget about the often overlooked but critical part of the content puzzle—promotion. 📣

Hit play ▶️ now and set your content marketing strategy on the path to success! 🛣️🏆


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135: Is Your AEC Firm Ready for Content Marketing?06 Sep 202300:20:30

Here's the deal: I know you're a marketing rockstar, but diving into content marketing without a game plan can lead to what I fondly call 'random acts of marketing.' Yikes, right? Don't worry, because I’ve got your back. In this episode, I’ll give you a set of checkpoints that will help you figure out if your AEC firm is really ready to begin a content marketing campaign.

We kick things off with a chat about what content marketing is and why it's basically a magic wand for AEC firms to establish thought leadership and build solid client relationships. Then, we get to the good stuff. I'm giving you 5 juicy questions to ask yourself that'll help you gauge your firm's readiness for content marketing. Trust me, these are questions that could even double up as killer interview questions for your next job hunt.

And because I love to spoil you with actionable goodies, hang on till the end. I've got a special gift for you that'll literally walk you through this entire process. We're talking about a step-by-step evaluation guide, people!

If you're ready to steer your AEC firm's content marketing in the right direction, or you’re looking to guide your firm’s leaders toward embracing modern marketing strategies, then you definitely don't want to miss this episode. Grab your favorite beverage, put those AirPods in, and let's dive in. 


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134: Distinguishing Between Promotional and Value-Added Content in AEC Marketing30 Aug 202300:15:20

In this episode, I unravel the nuances between promotional content and value-added content. While both have their merits, finding the right balance can transform the way you engage with your audience. 

 

If you've ever wondered how to strike the perfect chord with your content or are seeking to refine your approach, this episode offers invaluable insights. Plus, I've got a special resource to supercharge your AEC content strategy. Dive in with me and discover the power of truly resonant content. 



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133: A Fresh Look at Different AEC Marketing Strategies23 Aug 202300:20:22

Ever feel like you're lost in a sea of marketing jargon? LinkedIn here, SEO there, content marketing...everywhere? Let’s demystify this, together.

Quick Celebratory Moment 🎉

Thanks to YOU, this podcast just hit the 50,000 downloads mark! Your unwavering support fuels this passion project week after week. Truly, from the bottom of my heart, thank you.

 

First, why bother with a marketing strategy? Think of it without a blueprint...risky, right? Even if business is booming, there’s a strategy secret that can skyrocket your success.

 

In this episode, I break down the differences between common marketing strategies including branding, expert positioning, thought leadership and lead generation. 

 

Then I share my controversial opinion of social media marketing and it fits within your marketing plan.

 

Lastly, if you’re feeling overwhelmed, don’t fret. I break down the first steps to get started into bite-sized chunks so you can take action today. 


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132: Exploring 2023 Adobe AI Advancements with Julie Shaffer, FSMPS, CPSM16 Aug 202300:24:55

In this episode, I'm thrilled to bring you a 3x guest—none other than the Adobe guru herself, Julie Shaffer, FSMPS, CPSM! 🌟 If you haven't caught her previous appearances on episodes 12 and 27, you're in for an absolute treat. 🎙️ Julie's Adobe expertise is beyond compare, and she’s here to unveil a handful of exciting new Adobe AI advancements unveiled so far in 2023.

She peels back the curtain on Adobe’s latest additions, including Adobe Firefly and Photoshop’s generative fill feature – it’s like an image-extending tool on a caffeine overdose. ☕️ Trust me, this will be a game-changer for every AEC marketer!

And, we can’t forget about Adobe InDesign! Julie tells us all about the AI-powered StylePacks. Talk about a time saver when it comes to your typography hierarchy and restyling long-form documents (yes, proposals) using AI!

So, my friends, it's time to grab your notepad and pen, because this episode is knowledge packed. 📝✨ Get ready to be captivated, inspired, and equipped for the future as we embark on a journey into the heart of innovation.

Learn more about Julie and her previous episodes here: https://www.marketerstakeflight.com/132 


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131: Remove the Waste in Your Proposal Process Using Lean Principles - Replay09 Aug 202300:30:14

🖊️ Streamline Your Proposal Process with Lean Principles! 🏆

Join us as we dive into the world of efficient proposal management with the incredible Kathryn Bennett, Director of RFP Excellence. 🎙️ Learn how Lean Principles can revolutionize your workflow and eliminate unnecessary clutter, helping you win more deals. 💪✍️

Discover actionable insights to fine-tune your proposal process, provide accurate information to subject matter experts, and overcome review challenges. 🚀 Let Kathryn's expertise guide you to a sleek and efficient proposal strategy. Don't miss this opportunity to boost your success! 🌟

Tune in now and level up your proposal game! 🎧

Then turn your insight into action by telling us what area of your proposal process you’re going to work on next. Leave us a comment over on the show notes page: https://www.marketerstakeflight.com/131 


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130: Unlocking the Secrets of Efficient AEC Marketing with OpenAsset02 Aug 202300:50:28

Have you been drowning in digital assets and always looking for a file at the last minute for a proposal?  Well, today I'm super excited to have CJ Teeter from OpenAsset join me. We are diving into the world of digital asset management (DAM) for AEC marketing firms. CJ shares some ideas and insights on tackling challenges and streamlining workflows with your digital assets.  

If you are finding yourself wondering if you are using the correct image or the most current photo, CJ has a few tips on that as well.  We talk about tags, templates and ultimately making it easier and faster to get to those assets when you need and want them. So, buckle up and take flight as we unlock the secrets to efficient AEC marketing and proposal strategies.

To learn more about CJ visit the show notes page here >> https://www.marketerstakeflight.com/130


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129: [Branded] Managing Marketing Content with Ease31 Jul 202300:17:28

What if you could master your marketing content management? Throughout this [Branded] mini-series,  I have had the pleasure of guiding you through creating selective online marketing collateral and maintaining a consistent brand experience. Now, we plunge into the core of this episode: how to manage your marketing content seamlessly.

The episode is packed with insights about the benefits of content lifecycle management and its potential to save you time, money, and stress. You'll get to explore the traditional content lifecycle stages and understand the pitfalls of poor content. Toward the end, I'll walk you through the eight steps to a successful content lifecycle management process. If you're ready to turn your marketing department into a well-oiled machine, this episode is for you!

🎉 This series is made possible by OpenAsset, the top-notch digital asset management solution for AEC firms. Visit marketerstakeflight.com/openasset to learn how OpenAsset can transform your brand management game. 🙌 


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128: Demystifying Annual AEC Business Planning26 Jul 202300:47:44

If you're in the AEC industry, you know how overwhelming annual business planning can be, right? I've got Sarah Kinnard, the fabulous head of Flamingo at the Flamingo Project, here to demystify the entire process just for you. Sarah is about to take us on a journey through different types of plans, from strategic to marketing, and she's breaking it all down so you can navigate your way to success with confidence. 💼🗺️

 

But wait, there's more! We're diving deep, my friend. Deep into the art of streamlining business planning specifically for AEC firms. Sarah and I are getting real and candid about the common hurdles regional directors face when launching new market sectors. 🚀🎯 And let me tell you, having a solid, long-term strategic plan can be a total game-changer. Sarah shares some golden nuggets of wisdom from our conversation, including her simple yet incredibly effective approach to making business planning crystal clear for clients. 💎🔮

 

We wrap the episode with a discussion on the importance of goal setting and the pure magic of celebrating those small wins along the way. 🎉✨ Sarah shares a captivating success story about an AEC firm that used goal setting to scale its operations. Plus, we'll be talking about effective communication during the planning phase, because let's face it, everyone needs to be on the same page about those company objectives. 

 

If you're ready to take your AEC business planning game to a whole new level, this episode is an absolute gold mine of practical advice and strategies that will light your path to success. 

 

Oh, and don't forget to check out episode 16, where Sarah and I cover the topic of conducting market research. 🔎 It's the perfect supplement episode to supercharge your planning process.

 

To learn more about Sarah and how she can transform your firm's annual business planning, head over to the show notes page. Click here ➡️ https://www.marketerstakeflight.com/128 


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127: [Branded] 5 Ways to Maintain a Consistent Brand Experience for Your AEC Firm24 Jul 202300:16:14
Ever wondered how brand consistency can shape your firm’s perception? Buckle up as I, Lindsay Divan, take you through a roller coaster ride of marketing nuances in the AEC industry. This episode is all about establishing a strong, recognizable brand and ensuring its uniformity across all platforms. From developing brand guidelines to creating evergreen content, I’ve got you covered with five actionable steps to ensure your brand shines bright and consistent.

The journey to brand consistency is a thrilling one, and with my 17 years of experience in the architecture, engineering, and construction industry, I promise to guide you through it seamlessly. We’ll dig deep into the importance of a marketing calendar and how it can save you from last-minute hassles. And guess what? We’ll also challenge the blue-obsession in the AEC industry and explore how you can make your brand pop with a unique color palette. So, are you ready to unlock the marketing secrets tailored specifically for the AEC industry? Let's get your brand consistency game on!


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126: Savvy Social Media Strategies for AEC Firms19 Jul 202300:43:56

Are you ready to skyrocket your AEC firm's social media following and attract potential clients on LinkedIn and Instagram? 🚀 Then you don't want to miss this episode! Tune in ASAP for a captivating conversation with the incredible Katie Meehan, who substantially grew her firm’s social media presence in a very short time. 😍📈

 Katie's strategic approach led to a mind-blowing 71% growth in LinkedIn followers and an amazing tenfold increase in Instagram followers. 🎉 We dive deep into Katie's journey, exploring the exact steps she took to achieve such phenomenal growth.

 

During her time at her previous construction company, Katie leveraged multiple social media platforms like LinkedIn, Instagram, Facebook, YouTube, and even experimented with TikTok! 📱🎥 It's crucial to explore various channels that will help your firm shine and connect with your prospective clients. 🤝

 

Tune in and soak up Katie's invaluable advice on how to stay on top of your social media game and create a winning strategy tailored to your firm's needs. 💼💡

 

Want to learn more about Katie? Check out her website here: https://www.marketerstakeflight.com/126🌐

 

And after listening to the episode, join me and Katie Beyond the Podcast, where she will be answering all your burning questions about social media strategy! Don't miss out on this amazing opportunity to learn directly from a social media guru. RSVP here: https://www.linkedin.com/events/7086435168911040513/about/🎙️💬


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125: [Branded] How to Create Effective Online Marketing Assets for Your AEC Firm17 Jul 202300:18:34

This is the second episode of my newest series: "Branded: How to Build & Manage Your AEC Firm’s Online Brand", presented by OpenAsset.

In today's show, we're diving deep into the world of marketing collateral for AEC firms. Get ready to discover the power of eBooks, blog posts, pillar pages, and more to establish your authority and boost your online brand presence.

I walk you through seven actionable steps to create effective marketing collateral that resonates with your audience. From asking the right questions to defining your mission statement and evaluating your target audience, you'll gain valuable insights on creating content that captivates and converts.

But that's not all! I share my advice on maintaining brand consistency, crafting clear calls to action, and utilizing the right tools to enhance your marketing efforts. You won't want to miss these valuable tips and strategies!

So, if you're ready to take your AEC firm's online brand to the next level, join me on this exciting episode of AEC Marketing Strategies. Let's dive in and create marketing collateral that truly makes an impact!

This series is made possible by OpenAsset, the leading digital asset management solution for AEC firms. Visit marketerstakeflight.com/openasset to learn more. 

 


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124: Actionable SEO Strategies for AEC Marketing Pros12 Jul 202300:39:55

🚀 Dominate search rankings and attract dream clients in the AEC industry! 💼💥

🎙️ I welcome Amy Hollon, the SEO wizard behind Pixels and Ink Studio, for a game-changing discussion on harnessing the power of search engine optimization (SEO) for your AEC firm's success. 🎉

💡 Learn the essentials of SEO and why it's crucial for AEC firms to optimize their websites and content for search engines. Amy shares her expertise on regionally-focused SEO efforts and targeting niche services while highlighting the advantages of SEO over email marketing or social media. 📈🔍

🔑 Discover valuable insights on keyword research tools and tips, refining SEO for better search results, and optimizing visual assets for higher search rankings. 📊💎

💪 This episode is a goldmine of actionable advice and tips for AEC marketing pros and industry newbies alike. Level up your marketing game with the SEO secrets you never learned in college, tailored specifically to the AEC industry. Don't miss this opportunity to learn from Amy Hollon and drive traffic to your business, attracting your ideal clients with SEO mastery. 🎯💼🔥     


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123: [Branded] What is an Online Brand and Why Does it Matter for AEC Firms?10 Jul 202300:16:50

Introducing my new podcast series: [Branded] How to Build & Manage Your AEC Firm’s Online Brand. This is the first of four episodes that walk you through the steps to create and manage online marketing assets to contain a consistent brand experience online. This series is presented by OpenAsset.

[Branded] Episode 1 - What is an Online Brand and Why Does it Matter for AEC Firms?

Ever wonder what sets your AEC firm apart in the crowded digital space? Struggle to articulate your unique brand value to potential clients and employees? It's time to understand the power of online branding! This episode illuminates the significance of a robust online brand that encompasses your website, social media handles, and online content. You'll learn the art of presenting your firm's unique expertise and stand out from your competitors.

This [Branded] Series is made possible by OpenAsset, the industry-leading digital asset management solution for AEC firms. To learn more about OpenAsset, visit marketerstakeflight.com/openasset.


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122: Unleashing the Power of Streamlining and Automation for AEC Proposals05 Jul 202300:33:35

In this 🔥 special replay episode of Surge Forward Podcast with Elisha Miller, I reveal game-changing tips to streamline your proposal process and leverage the power of AI. Learn how to work smarter, not harder, by creating templates and using automation to update your content. We also discuss the value of marketing careers in the AEC industry and how automation can enhance work quality. Tune in now and surge ahead! 🎙️💡🚀

 

Join me and Elisha as we dive into the fascinating world of AI, exploring how it can refresh your content and extract key points for cover letters and executive summaries. Discover insider tips to save time and focus on the creative aspects of your proposals. Plus, find out why finding a firm that values marketing is crucial in the AEC industry. Don't miss out on this enlightening episode! 🤖💼📈

            

Get all of the resources I mention in the episode here: https://www.marketerstakeflight.com/122 

 


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121: Designing for All: Ensuring Accessibility Compliance in AEC Marketing and Proposals28 Jun 202300:37:46

Looking for an advantage in your next proposal effort?  Have you thought of accessibility in your documents?  It could just be the tipping point with your next win. This important step is often overlooked and is becoming increasingly important in today’s world.  It’s not something to ignore.  

Today on the show, I’m talking to Dax Castro, a  partner at Chax Training & Consulting and we are unraveling accessibility. If you aren’t sure about the hierarchy in headings or alt text on your photos, you’ll want to tune in to hear how to make your proposal more user-friendly.   Listen in and learn how you can save yourself time by starting this process now.


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120: The Future of AEC Marketing: AI Innovation and Strategy21 Jun 202300:47:26

Is your AEC firm dipping its toes into the cutting edge of AI? Maybe there has been some push back or maybe they are firmly grasping it and trying to find the best way to use it.  

Well, in this episode, I have Kristin Kautz, CPSM from JAM Idea Agency and she’s going to tell us a little more about this powerful emerging trend. This isn’t just affecting the AEC industry; this is going to affect everything in the very near future. So, what should we know about it?

Kristin’s passion for technology and AI shines as she talks to us about how using these new technologies and innovations can help marketers strategize and transform the AEC industry.  From simple proposal searches to removal of a cone from an image, AI is here to stay and it’s time we embrace it and stay competitive in the marketplace.

Learn more about Kristin and get the links to the tools she mentions on the show notes page here >> https://www.marketerstakeflight.com/120


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[Bonus] Step-by-Step Mid-Year Review of Your Performance Goals - Replay19 Jun 202300:25:47

Can you believe we're already halfway through the year? It's time to reassess your performance goals and ensure you're on the right track! Join me in this bonus episode replay as I walk you through four simple steps that will help you achieve your goals in the remaining months of the year. By the end of our time together, you'll have a renewed sense of motivation and a clear roadmap to make the rest of this year a success.

Access the show notes page here: https://www.marketerstakeflight.com/9 


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119: Embrace Visual Storytelling to Stand Out in the AEC Industry14 Jun 202300:37:46

📸🎥 Join me as I chat with Ely Hemness from the Unfound Door Creative Agency about the 🔥 powerful role visual storytelling can play in the architecture, engineering, and construction (AEC) industry! Together, we'll explore how captivating photography and videography can elevate your firm's brand and attract your dream clients. ✨💼

Imagine capturing the essence of your projects and conveying the emotions, collaboration, and technical aspects through stunning visuals. Ely and I discuss how to align your images with your messages, create authentic content, and even leverage your team's talents and smartphone capabilities. Plus, we share cost-effective strategies to integrate visual storytelling into your marketing efforts. 💡💪💰

Don't miss this episode packed with valuable tips and strategies to take your AEC marketing to new heights. Learn how to harness the power of visual storytelling to evoke emotions, showcase your work, and make a lasting impact on your audience. 🚀🎯 Join Ely and me on this journey to unlocking the potential of visual content and watch your firm attract the clients you've always dreamed of! 💼💫🎉


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118: 7 LinkedIn Company Page Updates You Can’t Ignore in 202307 Jun 202300:23:23

Explore the latest updates and features of LinkedIn Company Pages that can benefit AEC firms. Learn the importance of LinkedIn as a business networking platform and the compelling reasons to invest time in optimizing your company page. 

I highlight seven key updates for LinkedIn Company Pages in 2023 and provide practical insights on how to leverage these features effectively. From scheduled posts and page notifications to clickable links and showcase pages, I share actionable strategies to enhance audience engagement and expand your brand's reach on LinkedIn. The episode concludes with a reminder to adapt, innovate, and connect with your target audience using LinkedIn's powerful tools and features.

Once you listen, share your favorite new feature on the show notes: https://www.marketerstakeflight.com/118


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117: How to Structure Your AEC Marketing Department: Insights from Industry Leaders, Part 231 May 202300:45:39

Welcome back for part 2 as we chat again about how to structure your AEC marketing department with Anna Skeete, Russ Sanford, and Kinnari Desai.  They bring their unique experiences and perspectives within the AEC marketing department structure and organization. Today, we are focusing on their firm’s growth and employee development.   

In the previous episode, we talked about why and how they structured their marketing departments. However, in this episode, we are diving into their departments' inner workings and how they are perceived by their coworkers, teaming partners, and clients. We chat about the efficient use of time, effective communication, and streamlined workflows to get the job done effectively and efficiently.  Listen in to hear the different perspectives on how different-sized firms create effective marketing departments.


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116: Maximizing AEC Marketing Department Resources: 3 Key Areas to Focus On23 May 202300:31:31

As we all know, AEC marketing departments are under pressure to do more with less. Budgets are tight, resources are limited, and yet, the expectations remain high. So, how can you maximize your marketing department resources and achieve more with less?

In this episode, I'll be sharing with you the three key areas to focus on purpose, people, and process. By focusing on these three areas, you can ensure that your marketing department is more productive, less stressed, and able to scale faster.

I’ll dive into each of these areas and provide actionable tips and strategies to help you implement these systems in your own marketing department. I’ll cover everything from developing a growth plan to defining roles and responsibilities, clarifying decision-making authority, managing workloads, and using analytics to track workload and results.

By the end of this episode, you'll have a clear understanding of how to maximize your marketing department resources and achieve more with less. So, if you're an in-house marketer at an AEC firm, or you're just interested in improving your marketing department's productivity, this episode is for you!


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[Bonus] Gain Clarity and Build Confidence by Taking Action23 May 202300:10:21

🎙️ In this bonus episode, I challenge you to gain clarity and build confidence by taking action for that next initiative or project you're working on. Get ready to:

🔹 Stop overthinking and start doing
🔹 Understand that research and planning alone won't provide the insight you need
🔹 Learn from my personal experience in real estate investing
🔹 Discover the power of taking that first active step
🔹 Embrace the discomfort and gain valuable insights and feedback
🔹 Hear how my husband and I found success by taking action
🔹 Realize the importance of being in the game to reap the rewards
🔹 Get excited for more bite-sized mindset episodes throughout the summer


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