Marketers of the Universe: A digital marketing podcast – Details, episodes & analysis

What if the social media platforms you love are about to change forever? Join us on the Marketers of the Universe podcast as we tackle the exciting shifts happening across Instagram, LinkedIn, and TikTok. Debbie, Freya, and Emily dissect Instagram's latest safety measures designed to protect young users and LinkedIn's bold step into short-form video content with LinkedIn Shorts. Emily highlighting the tightrope act between necessary safety updates and the potential alienation of current users, while Freya discusses the ease with which users might sidestep these restrictions. We weigh in on the impacts these developments might have on platform appeal, especially in the B2B tech realm, where change seems to stir fewer waves.

Our second section decodes the essentials of SEO, with ShinRoo offering practical advice on enhancing user experience and sharing success stories of revamped content that boosted engagement. Quick wins are the best kind of wins, and we have plenty to help you advance your SEO strategy.

This episode is packed with insights to help you navigate the changing world of digital marketing, and if you want more like it, hit subscribe, or go through our past episodes.

If you're looking for more hands-on help, Brew Digital offer a free digital marketing audit, which you can find out about here!

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Meta's new teen safety measures on Instagram: What marketers need to know

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe! Join us as we unravel the intricacies of paid media campaigns and explore the impact of B2B events in the world of marketing and advertising. Our podcast features a panel of experts who share insights, strategies, and personal experiences from these two key areas.

In the first segment, we highlight the quick wins you can find within your paid media campaigns. We discuss the importance of timely and personalised follow-ups, crafting solid hooks that draw in your audience, and making impactful changes to your paid strategies.

In the second segment, we venture into the realm of B2B events. We explore the human side of marketing, emphasising the need to see beyond data and treat your leads as people, not just names on a list. Our experts share their experiences and strategies, helping you decide whether to focus your B2B marketing strategy on including events.

If you've enjoyed this podcast, please share it with a friend, and we would love a review on whatever platform you found us on. And, if you ever want a second pair of eyes on your marketing efforts, we have an ongoing offer for a free digital marketing review, which you can find out more about here. 

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

This month's podcast is one of firsts; it's the first time Brew Digital's copywriter has hosted a section, and the first time we've had an external guest join us for a chat! It promises to be compelling listening, if we do say so ourselves…

For over two decades, personal care brand Dove has advocated for real beauty in its adverts. Their most recent campaign, 'The Code', reaffirms Dove's commitment to never using AI to create or distort women's appearances. Our marketers discuss whether this is performative, the responsibility companies have to consider mental health when designing campaigns, and conclude with practical advice on how to protect your own mental health and that of your team.

In the second half of the show, we're thrilled to welcome our first external guest speaker! Alice from The Adaptavist Group joins us to discuss accessibility in marketing. This in-depth conversation explores some of the most common disabilities and how your current marketing might be excluding people. Alice also provides a wealth of information and resources to help you make your marketing as inclusive as possible.

Further reading

• How to make your marketing more accessible

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform.

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Generative AI promises to be one of the best consumer unlocks since the introduction of the internet, but before that, we need to deal with its many, many abuses. One such issue is the use of AI to generate copy that is hijacking Google search results with irrelevant, spammy content. Well, the search giant has had enough, and the March 2024 Core Update aims to reduce “unhelpful” content that’s been written for search engines, not humans.  SEO experts ShinRoo Chao and Jason Morris talk us through what this means for businesses.

Meanwhile, TikTok continues to dominate conversations – positively and negatively. Although the threat of a US ban looms, the video platform continues to expand in popularity. Young people are increasingly turning to TikTok as a search engine, and marketers are started to find success in B2B advertising. With Mark Bundle hosting, we talk to social media managers Debbie Gacutan-Jardim De Oliveira and  Saufi Mohd Nor, alongside paid media manager Ross Stratton to find out if TikTok is the place to be. 

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Free discovery workshops!
Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshop

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Further reading
How to choose the right marketing channel for your campaign
Elevate customer engagement through personalised content marketing
Everything marketers need to know about the possible TikTok ‘ban’ in the USA
Meet Mark Bundle, a new host of Marketers of the Universe

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

This episode we’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on.

To kick things off, the team picks apart the fundamentals of digital marketing strategies to emphasise the importance of strong foundations – you don’t want to be building on a layer of sand! They give actionable advice to help you plan your first – or your one-hundredth – campaign, so definitely be ready with a pen!

Sticking with our focus on the fundamentals, our second topic looks at the benefits of face-to-face networking. With the pandemic came the opportunity to move more meetings online, but some of the best work is still done when you can look someone in the eye and feel the energy that only exists when people are together in-person. And, depending on what stats you believe, in-person events might bring better conversions too!

Free discovery workshops!
Did you know that Brew Digital offers free discovery workshops? We’ll facilitate a discussion around your brand identity, customer profiles, and pain points to understand what makes your brand great and identify some areas that we can. All for the princely sum of £0.00 – what a steal! Book a session now, and find out where your brand can go! https://brewdigital.com/workshop/sign-up-for-a-discovery-workshop

Further reading

Meet Debbie, one of the new co-hosts of Marketers of the Universe

How to choose the right marketing channel for your campaign

Data Warehouse v Data Lake: what are they and how can you collect data more intelligently

Essential v desirable: nailing the foundations of your marketing campaigns

Digital Etiquette: Mind the generational gap

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities for campaign success and delighting your audiences! Danica Walpole, a full-stack developer at Brew Digital, joins us to discuss the power of synergy between departments.

A beloved British chocolate brand is celebrating its 200th anniversary this year, and we mull over the success of their nostalgia-driven campaign. We're joined by Sarah Tennent, Co-Creative Director of Brew Digital North, to gain an understanding of how the influence of Cadbury makes the leap across the Atlantic.

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

AI is the taboo word of the week as we try very hard to discuss marketing trends that don't involve the current tech craze. This means returning to basics with selecting the right social channels for your message, and understanding your audience. The bread and butter, if you will.

The team is also discussing quality assurance in campaigns, and questioning whether it's better to launch on time or launch perfectly. Where should compromises be made, or have you already failed if you're having to weigh up those options? Listen to find out!

We're also thrilled to announce a minor change to Marketers of the Universe that will provide you with more insights, more frequently! We're altering the podcast to focus on two topics instead of four, and will be releasing fortnightly instead of monthly. This means we have more time to delve into each topic, and ensure we can uncover the best tips for you to utilise in your own marketing strategy.

Enjoy!

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing.

After much delay, Google has finally started to slowly kill off the cookie – but does it really matter? The muted response would certainly seem to suggest not...

We also return to one of our favorite bugbears: boring data. Data is a vital part of smooth business operations, but that doesn’t mean it has to be dry. We name some companies who have nailed their data presentation game.

Finally, we talk about remote working and how it might change your working dynamic. Fun fact: the Digital Marketing Team at Brew Digital is all remote!

Time codes

00:00 Introduction

01:34 Strategic approaches to Digital Marketing

09:40 Cookies: what they are, what they do, and is the impact of their demise greatly exaggerated?

18:22 Nobody wants your raw data!

25:12 Navigating remote working while keeping the team happy and motivated

34:25 - Wrap-up

Further Reading

How to choose the right marketing channel for your campaign

Essential v desirable: nailing the foundations of your marketing campaigns

The Power of Intercontinental Teams

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, but only in the context that we suspect his impulse purchase will fully fall out of favour this year. 

Outside of the social sphere, the Marketers discuss the essentials of launching a new website and, spoiler alert, your customer is key! They also addressed the January blues and how to keep the team motivated through what is stereotypically a challenging month. 

[00:00] Introductions

[01:31] The basic marketing things you need to focus on when launching a website

[11:42] The Marketing Ins and outs of 2024

[23:23] Surreal Cereal, and CBA advertising

[33:54] How to keep your team motivated and tackle those January Blues

[46:06] Outro

Further reading 

Essential v desirable: nailing the foundations of your marketing campaigns

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com

The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis to Aldi, and the iconic Coca-Cola, what is it about Christmas adverts that pull at our heartstrings? 

For those who want a more ‘work’ focused discussion, they also talk about increasing engagement on social media, the dubious new ‘B2H’ marketing term, and the increase in ephemeral content and how you can use it to build out your brand personality. 

Happy holidays from everyone at Brew Digital and we look forward to speaking with you again in 2024!

[00:00] Introductions

[01:13] Increasing engagement on social media

[09:10] B2B, B2B, B2H: are they really all that different? 

[18:10] Christmas adverts!

[26:41] The growing importance of ephemeral content

[33:29] Wrap-up

A full transcript of this podcast is available on [web link]

Marketers of the Universe is brought to you by the clever folks at Brew Digital. We’re not your typical digital marketing agency; using an innovative approach to decision-making and collaboration, we help you create an impactful digital strategy that actually delivers results for your business.

See what we can do for you at brewdigital.com